Are you a faith based business owner that feels awkward at best when talking about your product or service?
Most people cringe when they hear the word "sales", but the reality is we are all selling something everyday.
She Sells Differently is the podcast for product-based business owners, makers, handmade sellers, and female entrepreneurs who are ready to sell confidently, grow their retail buyer partnerships, and build a business from a place of integrity rather than pressure.
Host Andee Hart brings nearly two decades of corporate sales leadership experience into conversations designed specifically for the small business owner in the trenches.
Each episode delivers practical sales and marketing strategy, insight into buying behavior, Faire wholesale tips, and the mindset shifts that help you stop overthinking and start growing your product brand.
This show will provide answers to questions like:
How do I get my products onto boutiques shelves and retail stores?
What is the best way to start selling wholesale?
How do I use Faire Market to grow my product business?
How do I sell without feeling salesy or pushy?
How do I grow my product-based business consistently?
What sales strategies actually work for makers and handmade sellers?
How do I grow past selling my products on Etsy?
What are some demand generation strategies for my product launches?
How do I overcome imposter syndrome as a small business owner?
How do you integrate faith in business?
If you're ready to grow your product business with strategy, confidence, and a whole lot less second-guessing, you're in the right place.
Settle in and learn the art of selling differently.
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🛍️ Bonus: Andee’s Pop-Up Market Prep Masterclass is part of Lizzy’s Christmas Party, through December 11th only. 🔗 Grab it for free here.
🎉 It’s Encore December on the She Sells Differently Podcast!
And this episode? One of our most downloaded of all time, because it answers the question every shop owner asks:
👉 “Why are people visiting… but not buying?”
If you're selling products online and not seeing the sales you expected, this episode is your wake-up call.
What You’ll Learn in This Encore Episode:
The #1 trust mistake killing your sales page
Why your product photos aren’t working—and how to upgrade them today
The difference between selling features and selling benefits (hint: customers don’t care how your product is made… until they know what it does for them)
How to explain your pricing so customers feel good about buying
The checkout tweaks that can instantly boost impulse purchases
🎯 Andee also shares an action plan you can implement this week to start selling products online more effectively, including how one client increased her conversion rate by 30% in just seven days with two quick changes.
** Some links in this post are affiliate links, which means I may earn a commission if you buy—at no additional cost to you. I only share what I genuinely use and love.
What does it really take to turn a first-time pop-up market into a thriving, profitable experience?
In this fan-favorite episode, I’m bringing back my conversation with Mina Davenport, founder of To Phōs Nontoxic Candles, who shares the real story behind her very first pop-up market—and how she navigated chaos, connection, and conversions like a pro. 👏
Inside this episode, you’ll hear:
· The unexpected challenges Mina faced—and how she bounced back
· Her sales-boosting strategy that put people over pressure
· How she highlighted her product’s unique features to stand out
· Simple ways to remove buyer hesitation and increase checkouts
· And the mindset shift that made all the difference 💡
🎧 Whether you’re a seasoned maker or prepping for your very first event, Mina’s journey is filled with practical takeaways and powerful reminders that resilience + strategy = revenue.
Let’s rewind the wisdom—and press play.
Resources:
Connect with Mina:
7 Brutal & Beautiful Truths from 2 Years of Entrepreneurship
This week, Andee is getting real about what actually changes when you go full-time in your business. Two years ago, she walked away from Corporate America and into the unknown world of entrepreneurship — and the lessons she’s learned will shake up what you thought mindset for entrepreneurs looks like.
Inside this raw and empowering episode, Andee shares:
Why Mondays now feel like possibility, not pressure
The surprising truth about replacing your boss with discipline
How guilt creeps in when you’re “not productive enough”
The invisible line between work and life — and how to redraw it
What it really means when every risk has your name on it
How fear doesn’t disappear — it just gets smarter
And why fixing your own messes is part of the power shift
Whether you’re dreaming of your corporate exit or you’re knee-deep in year one or two of running your own show, this episode will give you language, clarity, and a deep breath of “oh my gosh, it’s not just me.”
In this episode, Andee talks with Gabe Cox, a goal planning and business strategist who built a thriving business without relying on social media.
If you’re exhausted by the constant pressure to post, scroll, and hustle on social media — but still feel stuck in your business — this episode is your permission slip to take a step back. Gabe shares her journey of stepping away from social media for good in January 2023 and how that social media detox transformed her business and her life.
Inside you’ll learn:
Why a social media detox might be the best marketing move you make this year
How to evaluate your time and return on investment (ROI) to decide if social media is right for you
The power of collaboration and partnerships as an alternative growth strategy
Mindset shifts to overcome FOMO and comparison during your social media detox
Faith-based strategies to align your marketing with your season of life and capacity
Practical steps for taking your own social media detox and auditing your business priorities
Free mini-course: Craft Your Marketing Strategy Without Social Media
Whether you’re a busy mama or simply craving freedom from online overwhelm, Gabe’s insights will empower you to sell differently—with clarity, peace, and sustainable growth.
You’ve been told to listen to your customer, build what they ask for, and sell on value. But what if your customers don’t actually know what they want?
In this contrarian episode of She Sells Differently, Andee Hart unpacks the sales psychology that drives real buying decisions—emotions, identity, and subconscious desires—and why believing your customer at face value could be quietly tanking your sales.
You’ll discover:
The 6 lies customers tell themselves (and what they really mean)
Why logic-based selling rarely converts in product-based businesses
The science-backed reason emotion drives every sale
How to craft messaging that mirrors your customer’s self-identity
Easy ways to tweak your product descriptions for instant resonance
Whether you’re selling candles, journals, jewelry, or skincare, this episode will help you rethink your approach to messaging and connect on a deeper level with the people you’re here to serve.
🎧 Ready to sell less like a salesperson—and more like a mind-reader?
What happens when you stop forcing yourself into outdated, “bro-style” tactics and build a marketing approach that feels like home? In this conversation, Andee and guest Shauna Van Mourik, host of Marketing Rebels, pull apart the myth that there’s one right way to grow. You’ll learn how to replace soul-sucking shoulds with simple, values-driven actions that create predictable sales and genuine confidence.
In this episode you’ll learn:
Why rebel marketing is the antidote to burnout—and how to know when your current tactics are the problem, not you.
Is your packaging shelf-ready—or does it still scream “homemade”?
In this episode of She Sells Differently, Andee Hart breaks down five subtle but powerful signs your packaging isn’t ready for retail shelves—and how to fix them without a total rebrand.
We’ll explore why durability builds trust, how the unboxing experience influences repeat purchases more than your logo, the surprising power of typography, how shelf placement height changes what “works” in packaging design, and why pros obsess over negative space instead of flashy graphics.
If you’ve ever worried that your packaging looks more DIY than shelf-ready, this episode will give you clarity, confidence, and simple upgrades that make your product look professional and trustworthy.
👉 Want ongoing support to market your brand like a pro? Join The Marketing Bank, where Andee delivers monthly deposits of proven marketing strategies you can cash in on for your product-based business.
Are your product wholesale pitches disappearing into the retail buyer black hole? You hit send… and nothing. No reply. No feedback. Just silence.
In this episode of She Sells Differently, Andee shares the five most common reasons retailers aren’t responding to your product wholesale pitch—and exactly what you can do to change that.
We’ll cover the quick fixes that can instantly improve your pitch (like email timing, follow-up frequency, and making sure your message doesn’t get buried) and the deeper strategy shifts that help you stand out from every other product wholesale request in their inbox.
You’ll also hear Andee’s proven 3-sentence follow-up email that gets retailers to respond, even if they’ve been ghosting you for weeks.
If you’re tired of sending product wholesale emails into the void, this episode will give you the clarity, confidence, and scripts you need to start landing those “yeses” from your dream stockists.
What you’ll learn in this episode:
The five biggest reasons retailers don’t respond to your product wholesale pitch
How to follow up without feeling pushy or salesy
The perfect timing for your product wholesale outreach
The Retail Partnership Strategy That Turns Stores into Repeat Buyers
If you’ve ever wondered why some wholesale accounts never reorder — or why being “in more stores” hasn’t translated into more profit — this episode is for you.
Andee is sharing the retail partnership strategy no one talks about: working with a small number of core retail partners who truly get your brand, your customers, and your vibe — and then giving them the tools to make your products their best sellers.
In this episode, you’ll learn:
Why chasing every wholesale account leads to burnout and inconsistent sales.
How to identify your core retail partners and why they’re more valuable than 10 random accounts.
Simple, high-value ways to help retailers sell more of your products — from merchandising support to seasonal marketing packs.
How to nurture retail partnerships so they reorder again and again.
The one-minute DM strategy that opens the door to your dream retail partners without being salesy.
If you’re ready to grow your wholesale revenue while creating stronger, more profitable retail partnerships, this episode will give you the exact steps to make it happen.
Are you a product maker who’s been feeling stuck, overwhelmed, or scared to start wholesaling? You’re not alone! In this episode of She Sells Differently, Andee dives into how to start wholesaling with confidence — even if you’re unsure where to begin or worried about rejection.
Andee shares her own journey growing a candle company from a kitchen startup to hundreds of retail locations, breaking down the mindset shifts and tactical steps every product-based business owner needs to take that first step toward wholesaling success.
You’ll learn:
The common fears that hold product makers back and how to overcome them
Why wholesaling is a long game and how consistent small steps lead to big wins
How to identify your ideal wholesale buyer and where to find them
Tips for crafting personalized wholesale pitches that get noticed
The importance of persistence and follow-up to close wholesale deals
Plus, stick around for a bonus mindset trick at the end that will help you stop overthinking and start wholesaling with ease!
Grab your FREE Wholesale 101 Basics Guide— your perfect first step to making wholesaling simple and actionable.
** Some links in this post are affiliate links, which means I may earn a commission if you buy—at no additional cost to you. I only share what I genuinely use and love.
** Some links in this post are affiliate links, which means I may earn a commission if you buy—at no additional cost to you. I only share what I genuinely use and love.
** Some links in this post are affiliate links, which means I may earn a commission if you buy—at no additional cost to you. I only share what I genuinely use and love.
** Some links in this post are affiliate links, which means I may earn a commission if you buy—at no additional cost to you. I only share what I genuinely use and love.
One clear takeaway: If your marketing drains you, the strategy—not your worth—is broken. Choose fewer, simpler actions that match your strengths and make selling feel like home.
** Some links in this post are affiliate links, which means I may earn a commission if you buy—at no additional cost to you. I only share what I genuinely use and love.
** Some links in this post are affiliate links, which means I may earn a commission if you buy—at no additional cost to you. I only share what I genuinely use and love.
** Some links in this post are affiliate links, which means I may earn a commission if you buy—at no additional cost to you. I only share what I genuinely use and love.
** Some links in this post are affiliate links, which means I may earn a commission if you buy—at no additional cost to you. I only share what I genuinely use and love.
** Some links in this post are affiliate links, which means I may earn a commission if you buy—at no additional cost to you. I only share what I genuinely use and love.
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