She Counts brings together respected educators Nancy McClelland, CPA, and Questian Telka, EA, for candid conversations about what it’s really like to be a woman in accounting. Whether you’re in corporate, at a firm, or running your own show, this podcast offers a space to feel seen, heard, and understood. From taboo topics to everyday challenges, She Counts is more than a podcast—it’s a community where women in accounting, tax, and bookkeeping can come together and get real.
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Burnout coach and CPA Lynnette Oss Connell joins us and shares her personal journey from running a successful accounting practice while juggling five kids, to recognizing and addressing signs of complete burnout. She explains how women experience burnout differently than men due to biological and social factors, and why 99% of accountants struggle with chronic stress. Lynnette introduces the concept of time versus energy management audits, as well as different strategies for burnout prevention versus recovery. Lastly, we discuss the critical importance of building authentic community before crisis hits.
What do you do when your world falls apart—but the deadlines don’t stop?
In this deeply personal episode, we’re getting real about the moments that nearly broke us. Nancy shares what it was like to run a firm while surviving months without being able to sit or lie down due to seizures. Questian opens up about her son’s sudden hospitalization and the toll it took on her body, business, and spirit.
We talk about the pressure women in accounting feel to keep it together, to "suck it up," even in the middle of a crisis—and why perfectionism is a lie that keeps us isolated. We explore how transparency and community support can be lifelines when life feels impossible, and talk through actionable recommendations for how we can help each other manage personal emergencies while duty calls.
(01:02) - Nancy's Personal Story of Medical Crisis
(04:03) - Support Systems and Client Management
(11:59) - Question's Story: Navigating Personal Trauma
(17:46) - The Importance of Empathy and Community
(24:51) - Practical Tips for Supporting Others
(29:36) - Challenges Women Face in Accounting
(30:52) - Breaking Point: Embracing Vulnerability
(32:13) - Redefining Resilience
(35:51) - Managing Expectations and Mental Health
(39:01) - The Power of Communication
(41:25) - Building Support Systems
(45:13) - Practical Solutions and Automation
(50:12) - Planning for Unplanned Absences
(52:32) - Final Thoughts and Resources
She Believed in Me - Before I Did
Épisode 2
mercredi 21 mai 2025 • Durée 01:05:40
Mentorship can transform careers, yet women in accounting often struggle to find female leaders to guide them - despite equal numbers entering the profession, only 19% of partners are women. Questian and Nancy explore how seeing someone who looks like you succeed makes your own success feel possible, sharing personal stories of mentors who believed in them before they believed in themselves. The hosts discuss both the psychology behind effective mentorship and practical ways to find mentors who align with your values, regardless of their age or position.
Nancy McClelland and Questian Telka introduce their new podcast dedicated to women in accounting, sharing their unconventional paths into the profession and the friendship that sparked this project. They discuss their mission to create an authentic community where women can share challenges and triumphs without filtering, preview over 50 future topics they've accumulated over two years, and explain how their "conversational chemistry" transformed casual chats into a platform for collective wisdom. Through personal stories about struggles with confidence, education, and finding community, they establish that this isn't about preaching solutions, but creating a space where everyone's voice counts.
Recorded live at Scaling New Heights, Nayo Carter-Gray shares her hard-won wisdom on setting client boundaries, and her frustration in receiving a scathing one-star review that turned into a teaching moment. From effective communication skills, to tools such as using answering services and shared email inboxes, to crafting the perfect out-of-office message and managing client expectations through education… she reveals how clear strategies and proactive systems create better client relationships, not damaged ones. You'll learn why "no" is a complete sentence and discover practical tools to protect your time without the guilt.
Nancy and Questian dive deep into the difference between fearlessness and courage, sharing vulnerable stories: about becoming a dancer at age 40, speaking to a room of hundreds of people, and starting their own businesses. They explore why saying "don't be afraid" misses the point—true courage isn't the absence of fear, but choosing to act despite it. From imposter syndrome to asking for money, they discuss the specific fears women in accounting face and offer practical tools, such as: affirmations; breaking down scary tasks; remembering your “why”; and borrowing confidence from mentors.
Second Season Kickoff Celebration, Recorded Live at Bridging the Gap
Épisode 13
mercredi 22 octobre 2025 • Durée 01:02:59
Nancy and Questian record live from the Bridging the Gap conference, with audience Q&A moderated by Erin Pohan. They share raw, unfiltered answers about jealousy between friends, the shame of being called "too much," body image struggles across the spectrum, and why imposter syndrome might not be a syndrome at all. From tears to belly laughs, this celebration of Season Two proves that putting yourself out there publicly is messy, terrifying, and absolutely worth it.
Twyla Verhelst joins Nancy and Questian to explore why women accountants are slower to adopt AI and why that matters more than you might think. From biological risk aversion to the "cheating" stigma, Twyla unpacks the unique barriers women face with technology while revealing how every prompt we enter (or don't enter) is actively training these tools. If we don't take our seats at the AI table now, we're allowing these transformative technologies to be designed without our input, our communication style, and our needs in mind.
Amplifying Women Who Count: The Wave of Women’s Conferences Shaping Accounting
Épisode 11
mercredi 24 septembre 2025 • Durée 54:34
Nancy and Questian sit down with three powerhouse conference organizers who are reshaping the accounting event landscape: Sharrin Fuller (AFWA Women Who Count), Erin Pohan (WAVE Conference), and Madeline Reeves (Advisory Amplified tour). These women discuss pricing psychology shaped by wage gaps, navigating traditional gender roles as primary breadwinners, and why smaller, women-led conferences create space for vulnerability and real connection that larger industry events often miss. The conversation explores everything from the loneliness of firm ownership to getting a seat at the table without being labeled "emotional," and highlights three of the most important educational opportunities of the year.
(04:27) - Nancy and Questian's First Meeting Story and Conferences
(08:27) - Spotlight on Wave Conference
(09:30) - Spotlight on Women Who Count Conference
(12:11) - Spotlight on Advisory Amplified Tour
(18:37) - Unique Aspects of Each Conference
(22:52) - Community and Collaboration
(27:28) - Expanding the Event Beyond the Day
(33:39) - Vendor Involvement in Conferences
(40:13) - Challenges and Misconceptions in Women-Led Conferences
(43:02) - The Importance of Women-Led Conferences
(51:00) - Topics Women in Accounting Want to Discuss
(56:03) - The Impact of Women's Conferences
(57:22) - Conclusion and Call to Action
Resources
Build The Business You Really Want
Épisode 10
mercredi 10 septembre 2025 • Durée 56:43
Justine Lackey thought she wanted to build a million-dollar bookkeeping firm – until she recognized the roadmap to get there was literally causing her physical pain. She realized that chasing revenue without building systems creates a "runaway bus" business, and rebuilt her company to harness sustainable growth and serve clients better. She shares the difference between vertical growth (more clients, more money) and lateral growth (better processes, stronger foundation) and reveals the mindset shift that helped her see her firm as a sellable asset… and why she now teaches other women to define success on their own terms.
The Proposal & Beyond: Designing an Effortless Client Onboarding Experience - Insightful Accountant w/ Questian Telka - https://hubs.li/Q03wDSSD0
Out-of-Office Message Template:
Dear [Client's Name], From [start date] to [end date], I’ll be taking some much-needed time off. For urgent matters, please contact [Colleague’s Name]. I value our partnership and assure you that all tasks will be handled with the same dedication and efficiency.
Day One The 5-Star Client Experience - Systemize the 4 steps to pristine, polished bookkeeping no matter what your client’s business is, or what their books look like
Day Two Client Onboarding Secrets - My secrets for getting every client started on the right foot so they pay, stay, and do things YOUR way Day Three The Month-End Close Workflow - Learn to nail your month-end deadlines so you can stress less, and earn more.
Day Four Pricing Confidence – Discover how to raise your rates without fear, attract clients who respect your value, and talk about pricing with ease.
Day Five YOUR Business Breakthrough LIVE – Bring your top business challenge for rapid-fire 1:1 coaching. PLUS, discover my Two-Minute Tool to crush overwhelm and create a clear, step-by-step action plan—no matter what you’re facing.
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