Here's what's about to happen in 2026: While you're over here listing out deliverables and making yourself sound like a Jill of all trades, your competitor just positioned herself as a growth partner and landed a $10K retainer client.

Or they niched down so specifically on the one service they're incredible at that they're charging $4,000-$5,000 per client.

The words "service provider," "virtual assistant," and "freelancer" are about to become a liability in your business. And if you don't make this pivot, you're going to be stuck competing on price while everyone else charges premium rates.

Today, I'm breaking down the biggest shift I'm seeing in our industry and exactly how you can position yourself as a premium growth partner instead of a replaceable task doer.

Topics Covered In This Episode:

1. Why "service provider" positioning keeps you competing on price (AI replacing execution work)
2. The language shift to position as premium-priced (outcomes vs deliverables)
3. How to lead discovery calls instead of taking orders (diagnosing real problems)
4. Adding strategy layers to command higher rates (audit, recommend, roadmap)
5. Real success stories (like Mandy's transformation from 32 clients to one $12K client).

Find the full post at:  https://brandimowles.com/269

Want More Like This? ⬇️

🎧Mastering Your Message: How to Communicate Your Value to Attract Champagne Clients

🎧You Don’t Need A Different Service. You Need Better Offers.

Additional Resources:

Ready to make this shift, but need help actually implementing it?

If you're thinking, "Yes, I wanna make this shift, but I need someone to look at my messaging, my offers, my pricing, and help me restructure this," this is exactly what we do inside Strategist Society.

We don't just teach you theory. We help you implement. We rewrite your messaging together. We audit your discovery calls. We help you step into the growth partner identity so you can land those $5K, $10K, $15K clients.

If you're early in your business (under $3K months), start with my free training at conversionsforclients.com.

If you're ready to scale past $5k-10K months, send me a DM on Instagram @brandimowles with the words "Growth Partner," and let's chat about exactly where you are in your business and what's gonna be the biggest needle-mover for you this year.

Follow the Podcast: https://podcasts.apple.com/us/podcast/serve-scale-soar/id1477998650

Follow Brandi on Instagram: https://www.instagram.com/brandimowles

Follow Brandi on Facebook: https://www.facebook.com/Brandiandcompany

If you can be replaced with a prompt, your pricing power in 2026 is racing to zero. And here's what no one's really talking about or telling you: it's not that you need to learn more about AI. Yes, that will help you, but it's about becoming the kind of service provider that AI can't replace.

At the end of the day, that's what we need to focus on in 2026, becoming irreplaceable instead of replaceable with a prompt.

Today I'm breaking down the four futures of freelancing, and by the end of this post, you're gonna know exactly which path you're on, and more importantly, which one you need to pivot to before you're replaced by a robot.

Topics Covered In This Episode:

1. AI Replacing Freelancers: The Future of Freelancing in 2026 — Why some service providers are about to thrive while others get replaced by AI, and what's causing this massive split in the freelance industry.
2. How to Avoid Being Replaced by AI as a Freelancer — The shift from doer to strategist and why clients are no longer paying for task execution but desperately seeking freelance consultants who can provide leadership and strategy.
3. The 4 Futures of Freelancing Business Models — A breakdown of the commodity path, the lean specialist route, and the freelance strategist transformation that leads to $20K-$30K months with premium freelance pricing.
4. How to Charge Premium Prices as a Service Provider — Real example of charging $1,800 for one hour of freelance consulting by getting paid for your brain (not your hands) and using AI tools to handle deliverables.
5. Becoming an Irreplaceable Freelancer in the Age of AI — Why you can't be replaced by AI when you master the soft skills like emotional intelligence, strategic thinking, and client leadership that freelance services need in 2026.

Find the full post at:  https://brandimowles.com/268

Want More Like This? ⬇️

🎧 Episode 264: How Smart Ad Managers Are Already Using AI (Without Getting Replaced)

🎧 Episode 265: The Dark Side of AI in Digital Marketing: What No One’s Warning You About

🎧 Episode 266: Becoming the AI-Enhanced Ad Strategist

🎧 Episode 267: Become the AI-Enhanced Strategist Clients Can't Replace

Additional Resources:

If you're ready to step into Path 4, into your strategist era, DM me "FUTURE FOUR" on Instagram @brandimowles and let's have a real conversation. A robot will not take over. Me and you will have a real person-to-person conversation about where your business is now and where you wanna go in 2026.

Just Starting Out? We Have a Place for You Too

If you're early on in your journey, we have a place for you too. Go to conversionsforclients.com and join our Confident Ad Manager bootcamp.

We're only doing our bootcamp once this year, so if you wanna learn how to offer a premium service and step into that Future 3 where you have a very strategic skill that cannot be replaced with AI, register now.

I'm gonna teach you how to land clients even if you have no idea how to run an ad and without working for free.

Follow the Podcast: https://podcasts.apple.com/us/podcast/serve-scale-soar/id1477998650

Follow Brandi on Instagram: https://www.instagram.com/brandimowles

Follow Brandi on Facebook: 

We’ve all been there, staring at a blinking cursor, out of ideas, and one bad headline away from writing, “Are you a woman over 30 who loves dogs and digital products?” Whether you're burned out from client work or just tired of trying to make “clever” ads happen, this episode is your permission slip to stop reinventing the wheel.

I’m sharing the 3 exact places I go (every time!) to find inspiration for high-converting Meta ads, and spoiler: you already have access to them. If you're stuck in a creative rut, this is how you get out without spending hours on another AI prompt spiral.

Topics Covered In This Episode:

1. Use What’s Already Working: Start with your client’s organic posts—they’re mini case studies hiding in plain sight.
2. Don’t Stay in Your Niche: Creative breakthroughs often come from unrelated industries. Go look.
3. Stop From-Scratch Syndrome: Your job isn’t to be original. It’s to be strategic.
4. Build a Swipe System: Your future self will thank you for that Instagram Saved folder.
5. Analyze, Don’t Copy: Find what works and adapt the structure, not the words.

Find the full show notes at:  https://brandimowles.com/259

FREE RESOURCE: Streamline Your Ad Manager Workflow

Ready to stop winging it with client work and get organized without overwhelm? 👉 Download the Streamlined Ad Manager AI Guide. Brandi shares the exact prompts, templates, and tools she uses to write ads, organize reports, and keep creative ideas flowing.

Loved This Episode? Check Out More Here. ⬇️

CLICK HERE TO LEARN MORE ABOUT AI IN ADVERTISING

Additional Resources:

Ready to go from $0–$5K+ months without guessing? Apply now for one-on-one mentorship and a community of women doing $10K–$30K months: Apply to The Strategist Society »

Follow the Podcast: https://podcasts.apple.com/us/podcast/serve-scale-soar/id1477998650

Follow Brandi on Instagram: https://www.instagram.com/brandimowles

Follow Brandi on Facebook: https://www.facebook.com/Brandiandcompany

Are you running a business as a new mom? 

It can be overwhelming to try to juggle being a mom and a service-based business owner, but it’s totally possible! In this episode of Serve Scale Soar®, I am doing an entrepreneur spotlight with Rachel Greeno, a Conversions for Clients student and Serve Scale Soar® member.

She’s a Facebook ad manager and she’s here to share her experience with taking maternity leave, running a business as a new mom, what it’s like to lose all of your clients and have to start over, and so much more.

Rachel is a Funnel Strategist who pivoted from a career in corporate PR to building a boutique social media marketing agency. She founded Lamplighter Marketing in 2017 and for the first 4 years, she struggled through all the growing pains associated with going from solopreneur to an agency. 

She now has an AMAZING team of seasoned strategists and managers who help her B2C eCommerce, home services, health & wellness, and alcoholic beverage clients with cross-platform ads and organic management. 

Tune in to learn how Rachel grew her business as a new mom and how you can too! 

Find the full show notes at www.brandimowles.com/169

Resources Mentioned:

Visit Rachel’s website: https://lamplightermarketing.com

Connect with Rachel on LinkedIn: https://www.linkedin.com/in/rachelgreeno/

Follow Rachel on Instagram: https://www.instagram.com/lamplightermarketing/

Follow Rachel on TikTok: https://www.tiktok.com/@lamplightermarketing


Additional Resources:

Ready to scale to consistent 10k months without growing a team, hiring contractors or creating a course? Then it’s time for you to Scale with Simplicity®.  Find out more >> https://brandimowles.com/join-serve-scale-soar

Follow the Podcast: https://podcasts.apple.com/us/podcast/serve-scale-soar/id1477998650

Follow Brandi on Instagram: https://www.instagram.com/brandimowles

Follow Brandi on Facebook: https://www.facebook.com/Brandiandcompany

Should you be using Honeybook in your business or Dubsado? 

People are constantly asking me which one is best, and honestly, either one of them is a great choice—I have used them both and think they’re both amazing products. But there are a few factors you may want to consider before you decide.

Consider this episode of Serve Scale Soar® the battle of the CRMs! I’m diving into both systems,  breaking them down, talking about their pricing and features, and I am also sharing what my Serve Scale Soar® members think. 

If you aren’t familliar, CRMs are a place for you to house your client information. They can be used for contracts, invoices, proposals, and your email communications, so essentially, they help you manage your clients in a simple, streamlined, and automated way. 

Tune in to learn about the differences between these two softwares, their pricing information, and how to know what’s right for you so that you can automate your business and start saving tons of time. 

Find the full show notes at www.brandimowles.com/168

Resources Mentioned:

Sign up for Dubsado: http://brandimowles.com/dubsado 

Sign up for Honeybook: http://brandimowles.com/honeybook

Check out Delighted with Dubsado: https://www.brandimowlestraining.com/dubsado

Check out Honeybook in a Hurry: https://www.brandimowlestraining.com/honeybook


Additional Resources:

Ready to scale to consistent 10k months without growing a team, hiring contractors or creating a course? Then it’s time for you to Scale with Simplicity®.  Find out more >> https://brandimowles.com/join-serve-scale-soar

Follow the Podcast: https://podcasts.apple.com/us/podcast/serve-scale-soar/id1477998650

Follow Brandi on Instagram: https://www.instagram.com/brandimowles

Follow Brandi on Facebook: https://www.facebook.com/Brandiandcompany

Have you heard of VIP Days or Intensives? If so, do you know what the difference even is? Don’t worry, I’m here to answer all of your questions! 

In this episode of Serve Scale Soar®, I’m sharing what the difference between these two offers is, how to know if they’re right for you, and how you can add them to your business. 

In my business, I consider intensives to be paid discovery calls. They are quick and offer my clients a ton of strategy and value. Alternatively, VIP Days are more of a VIP experience with tons of implementation. 

Both offers have pros and cons. They have different time commitments, strategies, and price points, but they can both be a great way to increase your business revenue. And you can offer them both if it works for your business!

Tune in to learn more about what these two types of offers are and how to decide which one you should start implementing into your business. You’ll learn about the strategies, onboarding process, commitment, and expectations for each one, so you don’t want to miss this episode! 

Find the full show notes at www.brandimowles.com/167

Resources Mentioned:

Listen to my episode with Amanda Scott: www.brandimowles.com/128

Listen to my episode with Jordan Gill: https://brandimowles.com/2020/08/11/scale-your-business-using-vip-days/

Listen to my hourly vs. package pricing episode: www.brandimowles.com/158

Get my free training: https://servescalesoar.com/10k

Additional Resources:

Ready to scale to consistent 10k months without growing a team, hiring contractors or creating a course? Then it’s time for you to Scale with Simplicity®.  Find out more >> https://brandimowles.com/join-serve-scale-soar

Follow the Podcast: https://podcasts.apple.com/us/podcast/serve-scale-soar/id1477998650

Follow Brandi on Instagram: https://www.instagram.com/brandimowles

Follow Brandi on Facebook: https://www.facebook.com/Brandiandcompany

In the business world, we are always being told that we should be planning for the unexpected. And while I 100% believe that, I think it’s also very important to plan and prepare for the expected. 

For so many of us, there are things that come up throughout the year that we are expecting to come up, and yet we wait until the last minute to plan for it, or worst case scenario, we don’t plan for it at all. 

Whether it’s your kids coming home for summer break, vacations, or pregnancy like me, these are things that we can anticipate and plan for ahead of time so that it’s not overwhelming or stressful when it does happen. 

In this episode of Serve Scale Soar®, I’m beginning a series where I share my best tips for planning for those expected things that come up in your business so that you are fully prepared and your business doesn’t suffer. When you have systems and plans in place, things are so much easier! This also makes it easier to deal when the unexpected happens. 

Tune in to part one in the four-part series where I will walk you through how I am preparing for the expected in my business and how you can too. 

Find the full show notes at www.brandimowles.com/166

Resources Mentioned:

Check out our free resources: http://brandimowles.com

Additional Resources:

Ready to scale to consistent 10k months without growing a team, hiring contractors, or creating a course? Then it’s time for you to Scale with Simplicity®.  Find out more >> https://brandimowles.com/join-serve-scale-soar

Follow the Podcast: https://podcasts.apple.com/us/podcast/serve-scale-soar/id1477998650

Follow Brandi on Instagram: https://www.instagram.com/brandimowles

Follow Brandi on Facebook: https://www.facebook.com/Brandiandcompany

Are you looking for some serious inspiration? 

In this episode of Serve Scale Soar®, I sat down with Natalie, one of my Conversions for Clients students, to talk about how she went from making $500 a month as a VA to having consistent five-figure months in one year as a single mom. 

Natalie Anne Martin is a Facebook Ad Strategist and single mom. After 10+ years of bartending, she decided to start working online to be able to spend more time with her daughter and also earn enough to support them both on her own. 

She found her passion for Facebook Ads when she entered the online space as a high-ticket affiliate marketer and quickly pivoted to launch her own business helping other online entrepreneurs scale their businesses and create more passive income with Facebook Ads. 

Within 1.5 years, she has scaled her business to start generating consistent 5-figure months and loves that she's able to help other moms gain more time for their kids with the services she provides.

Tune in to learn more about Natalie's journey from VA to Facebook ads strategist as a single mom who completely transformed her life in just one year. 

Find the full show notes at www.brandimowles.com/165

Resources Mentioned:

Follow Natalie on Instagram: https://www.instagram.com/natalieanneads/

Visit Natalie’s website: https://www.natalieanneads.com/

Get on the waitlist for Conversions for Clients: https://brandimowles.com/cfc-waitlist

Check out Natalie’s free ads checklist: https://www.natalieanneads.com/free-ads-checklist

Episode 62: How Hollie Lowes Went From Broke Backpacker to a High-Income World Traveler: https://brandimowles.com/2020/10/27/world-traveler/

Additional Resources:

Ready to scale to consistent 10k months without growing a team, hiring contractors, or creating a course? Then it’s time for you to Scale with Simplicity®.  Find out more >> https://brandimowles.com/join-serve-scale-soar

Follow the Podcast: https://podcasts.apple.com/us/podcast/serve-scale-soar/id1477998650

Follow Brandi on Instagram: https://www.instagram.com/brandimowles

Follow Brandi on Facebook: https://www.facebook.com/Brandiandcompany

If you’re anything like me, you love a good software. I am the queen of finding the best software, but we do try to keep it as simple as possible. If you know me, you know my motto is “keep it simple, sweetie” and that was the whole goal this year. Simplicity. 

In this episode of Serve Scale Soar®, I’m sharing the 14 tools that I use for my business that we are loving in 2022. The more that we can automate our business, the more time we can get back and the less of a team we need. 

My business grew fast, and with that amount of growth in that amount of time, we had to upgrade our systems because the ones we had just didn’t work anymore. So we have been on a mission to get our tech stack perfected. 

We went back to the basics to simplify and streamline as much as possible. The software I’m sharing worked for us, but they may not work for you. Just because I love it and it works for my business doesn’t mean that you have to try it too. It’s all about finding what’s right for your business. 

Tune in to find out the 14 top tools, why we love them, how we use them, and who I think they would be right for. 

Find the full show notes at www.brandimowles.com/164

Resources Mentioned:

Slack: https://slack.com

Zoom: https://zoom.us

Google: https://workspace.google.com

Showit: https://showit.co

Convertkit: https://convertkit.com

Clickup: http://Brandimowles.com/clickup

Dubsado: http://brandimowles.com/dubsado

Searchie: http://brandimowles.com/searchie

Xperiencify: https://xperiencify.com

Thrivecart: http://brandimowles.com/thrivecart

Handwrytten: https://www.handwrytten.com

Canva: https://brandimowles.com/canva

AddEvent: https://www.addevent.com/

Facebook: https://www.facebook.com

Honeybook: http://brandimowles.com/honeybook

Kajabi: http://brandimowles.com/kajabi

Additional Resources:

Ready to scale to consistent 10k months without growing a team, hiring contractors or creating a course? Then it’s time for you to Scale with Simplicity®.  Find out more >> https://brandimowles.com/join-serve-scale-soar

Follow the Podcast: https://podcasts.apple.com/us/podcast/serve-scale-soar/id1477998650

Follow Brandi on Instagram: https://www.instagram.com/brandimowles

Follow Brandi on Facebook: https://www.facebook.com/Brandiandcompany

Are you ready to start offering a premium service but you don’t want to go the ads or funnel-building route?

Many people know what copywriting is, but conversion copywriting is a premium service that not enough people are tapping into. This service can give your business a major upgrade. 

In this episode of Serve Scale Soar®, I sat down with Anna Powers to talk about what conversion copywriting is, why it’s a premium service, and how to know if it’s right for you. Even if you’re not a copywriter, stick with me. We talk about a lot of things like pricing strategies, tips for handling clients, and other amazing tips for your business. 

Anna Powers is a Conversion Copywriter and Online Business Mentor who helps her clients get paid to write copy through her Clickworthy Copywriting Certification™. 

A former civil litigator, Anna now uses her background of analysis and strategy to support 7- and 8-figure business owners with their messaging and to train and certify copywriters so they can build thriving online businesses. Past clients' results include a $4.4 million launch, quadrupling email open rates, and doubling annual revenue.

As a conversion copywriter, your job is to create words that sell. You’re building a relationship that can then move people from one place into a more helpful place where they're going to be more likely to get the results that they want. 

Tune in to learn more about this service and how you can become a conversion copywriter! 

Find the full show notes at www.brandimowles.com/163

Resources Mentioned:

Check out Anna’s website: https://www.saraannapowers.com/

Follow Anna on Facebook: https://www.facebook.com/saraannapowers

Follow Anna on Instagram: https://www.instagram.com/saraannapowers

Get Anna’s FREE Guide to the Business of Copywriting: https://annapowers.lpages.co/guide/

Additional Resources:

Ready to scale to consistent 10k months without growing a team, hiring contractors or creating a course? Then it’s time for you to Scale with Simplicity®.  Find out more >> https://brandimowles.com/join-serve-scale-soar

Follow the Podcast: https://podcasts.apple.com/us/podcast/serve-scale-soar/id1477998650

Follow Brandi on Instagram: https://www.instagram.com/brandimowles

Follow Brandi on Facebook: https://www.facebook.com/Brandiandcompany

Have you ever wondered about adding a Shopify store to your website to increase your income? 

In this episode of Serve Scale Soar®, I sat down with Monica Froese to talk about how to easily increase your income with a Shopify store. 

If you have no interest in creating a course or membership or anything like that, stay with us! I truly believe this is a great way to add a few extra hundred or thousand dollars to your account every month without having to actually create anything new. 

Monica is a digital product coach for women business owners and host of the popular podcast, Empowered Business. She has an MBA degree in finance and marketing and runs two brands Redefining Mom, a site for helping women find their identity outside of motherhood, and Empowered Business, where she empowers women to create financial independence through building 6-figure digital product businesses. 

She spent 11 years working for a Fortune 100 company running multi-million dollar marketing campaigns with large brands like Microsoft and HP. Now she provides online marketing education to small businesses that are looking to build a profitable revenue stream through digital products through her online programs and podcast.

There is so much potential with digital products, and if you already have an email list, you could be leaving money on the table by not starting your shop. Tune in to learn more about how to do it! 

Find the full show notes at www.brandimowles.com/162

Resources Mentioned:

Visit Monica’s website: https://monicafroese.com/sss

Follow Monica on Facebook: https://facebook.com/monicanfroese

Follow Monica on Instagram: https://instagram.com/monica.froese

Connect with Monica on LinkedIn: https://linkedin.com/in/monicafroese

Additional Resources:

Ready to scale to consistent 10k months without growing a team, hiring contractors or creating a course? Then it’s time for you to Scale with Simplicity®.  Find out more >> https://brandimowles.com/join-serve-scale-soar

Follow the Podcast: https://podcasts.apple.com/us/podcast/serve-scale-soar/id1477998650

Follow Brandi on Instagram: https://www.instagram.com/brandimowles

Follow Brandi on Facebook: https://www.facebook.com/Brandiandcompany

How visible is your business? 

In this episode of Serve Scale Soar®, we are talking all about how to get visible. I sat down with Lisa Richards, a PR guest expert to talk you through the Ladder of Visibility. We’re not just talking about podcast guesting, getting featured on Forbes, writing blog posts, or getting on YouTube. We’re actually talking about all of it and what order you can do it in. 

Lisa Simone Richards is a PR & Visibility Strategist for online coaches who want to get seen everywhere. Through her free workshops, masterclasses, and mentorship program, she gives you the insider secrets on how to get exposure and reach more people without spinning on social media or wasting more money on Facebook ads.

Her clients learn the lather-rinse-repeat formula for more visibility which makes them more sales. They go from invisible to in-demand getting interviewed on top podcasts, partnering with big names in their industry and building their authority expert status getting featured on major media like FOX, NBC, Forbes, Inc., and more.

Tune in to learn more from Lisa about earned media, the Ladder of Visibility, how to find podcasts to be a guest on, and so much more! 

Find the full show notes at www.brandimowles.com/161

Resources Mentioned:

Visit Lisa’s website: www.lisasimonerichards.com

Join The Build Your Authority Online Facebook group: www.facebook.com/groups/buildyourauthorityonline

Download the Perfect Podcast Pitch Template: www.theperfectpodcastpitch.com

The 3 Types of Traffic For Your Business and How To Determine Which One’s Right For You: https://brandimowles.com/137

How to Pitch Yourself on Podcasts to Get More Clients with Angie Trueblood: https://brandimowles.com/2019/10/22/angie-trueblood/

Additional Resources:

Ready to scale to consistent 10k months without growing a team, hiring contractors or creating a course? Then it’s time for you to Scale with Simplicity®.  Find out more >> https://brandimowles.com/join-serve-scale-soar

Follow the Podcast: https://podcasts.apple.com/us/podcast/serve-scale-soar/id1477998650

Follow Brandi on Instagram: https://www.instagram.com/brandimowles

Follow Brandi on Facebook: https://www.facebook.com/Brandiandcompany

“What does your contract say?” 

If you’re a member of Serve Scale soar®, you’ve probably heard me say this before. As service providers, issues will come up—whether it’s late payments, clients canceling their contracts, or even scope creep, but how you have to handle it will always come down to your contract. 

In this episode of Serve Scale Soar®, I’m diving into the four things you need to have in your contract to protect yourself and your business. So many people forget these crucial pieces, but including them makes life so much easier.

With freelancers, virtual assistants, or service providers, the chances of getting sued are so incredibly small because if there were damages or a dispute about your work, the value is probably so low that it would actually cost more to go to court than just to forget the whole situation to begin with.

Does that mean you can never be sued? No! People could be sued for anything, but your risk in this profession is lower. However, I 100% believe that everyone should have a contract. What I love about contracts is that many times, it handles the conflicts for you. You can always refer back to it when issues with clients come up.

Tune in to learn how you can uplevel your contracts and make uncomfortable client situations easier to handle. 

Find the full show notes at www.brandimowles.com/160

Resources Mentioned:

Join us inside of Serve Scale Soar®: ​​https://brandimowles.com/join-serve-scale-soar

Additional Resources:

Ready to scale to consistent 10k months without growing a team, hiring contractors or creating a course? Then it’s time for you to Scale with Simplicity®.  Find out more >> https://brandimowles.com/join-serve-scale-soar

Follow the Podcast: https://podcasts.apple.com/us/podcast/serve-scale-soar/id1477998650

Follow Brandi on Instagram: https://www.instagram.com/brandimowles

Follow Brandi on Facebook: https://www.facebook.com/Brandiandcompany

After seven years of building a business from $0 to multiple seven figures, I’ve learned a lot and not just about marketing or funnels. I’ve learned what really sustains growth, what burns you out, and how to build something that actually fits your life.

In this episode, I’m sharing the seven biggest lessons I’ve learned in the last seven years, lessons about mindset, simplicity, evolution, and chasing your version of success (not someone else’s).

Whether you’re just getting started or wondering if you’re still on the right path, this episode will give you clarity, encouragement, and a few reality checks I wish I’d had earlier.

Topics Covered In This Episode:

1. Define your version of success—or you’ll chase someone else’s and still feel empty.
   
   
   
2. Your business should evolve as you evolve. If it no longer fits, adjust it.
   
   
   
3. Simplicity scales. When in doubt, simplify.
   
   
   
4. Consistency—not luck—is what drives long-term success.
   
   
   
5. You don’t need a team of 10. You need aligned support, clear goals, and space to grow

Find the full show notes at:  https://brandimowles.com/258

Loved This Episode? Check Out More Here. ⬇️

CLICK HERE TO LEARN THE 10 LESSONS I LEARNED SCALING TO $1 MILLION

Additional Resources:

Ready to go from $0–$5K+ months without guessing? Apply now for one-on-one mentorship and a community of women doing $10K–$30K months: Apply to The Strategist Society »

Follow the Podcast: https://podcasts.apple.com/us/podcast/serve-scale-soar/id1477998650

Follow Brandi on Instagram: https://www.instagram.com/brandimowles

Follow Brandi on Facebook: https://www.facebook.com/Brandiandcompany

This episode of Serve Scale Soar® is a super special one because we are celebrating our 3-year anniversary! 

To celebrate, I have a special guest joining me today. Stephanie Judice is my podcast producer, and she is joining us today to talk about her podcast management business, how she works, client retention, and so much more. 

This podcast episode isn’t just for podcast managers! It has useful tips and information for any service provider. Stephanie has so much knowledge to share, so I am so excited she joined us.

Stephanie is the CEO of a podcast production agency that works primarily with female coaches, consultants, and course creators to help them launch their podcasts and provide ongoing management services.  With a knack for project management, organization, and design, Stephanie found her calling when one of her VA clients wanted to start a podcast.  Thanks to google and YouTube, Stephanie started her biz from home and has grown into a small agency that now serves clients across the US! 

Make sure to tune in to learn more about Stephanie's secrets to client retention, referrals,  the systems that increase her success, and so much more. 

Find the full show notes at www.brandimowles.com/159

Resources Mentioned:

Visit Stephanie’s website: www.stephaniejudice.com

Follow Stephanie on Instagram: https://www.instagram.com/stephaniejudice

Additional Resources:

Ready to scale to consistent 10k months without growing a team, hiring contractors or creating a course? Then it’s time for you to Scale with Simplicity®.  Find out more >> https://brandimowles.com/join-serve-scale-soar

Follow the Podcast: https://podcasts.apple.com/us/podcast/serve-scale-soar/id1477998650

Follow Brandi on Instagram: https://www.instagram.com/brandimowles

Follow Brandi on Facebook: https://www.facebook.com/Brandiandcompany

“Don’t clients want hourly, and not cookie cutter packages?”

This is a question I see asked a lot, so in this episode of Serve Scale Soar®, I’m diving in to answer it because there’s a lot to unpack here. 

Are there clients that want hourly? Absolutely. Are there clients that want packages? 100%. Are there clients that think they want hourly but end up going with packages? You bet. 

It’s really up to you how you price your services, however, there are differences in the way most clients see you based on if you are hourly or package pricing. Hourly clients tend to treat you as an “employee” instead of a business owner or contractor. You’re also more likely to see things like scope creep with hourly clients which is definitely something to consider when you decide on pricing your services. 

So what do you do? It’s all about how you deliver the information during your discovery call. You are delivering a transformation with your packages, and sometimes, clients don’t realize that until you explain it. By showing them the benefits of package pricing, many clients are okay with purchasing a package. 

Tune in to hear more about the pros and cons of packages vs. hourly pricing, what clients are looking for, and how to communicate with clients who may be reluctant for packages so that you can systemize and scale with simplicity.

Find the full show notes at www.brandimowles.com/158

Resources Mentioned:

Listen to the Discovery Call episode: https://brandimowles.com/2022/07/05/15-minute-discovery-call/

Additional Resources:

Ready to scale to consistent 10k months without growing a team, hiring contractors or creating a course? Then it’s time for you to Scale with Simplicity®.  Find out more >> https://brandimowles.com/join-serve-scale-soar

Follow the Podcast: https://podcasts.apple.com/us/podcast/serve-scale-soar/id1477998650

Follow Brandi on Instagram: https://www.instagram.com/brandimowles

Follow Brandi on Facebook: https://www.facebook.com/Brandiandcompany

Are you ready to scale your business? 

As service providers, it can be hard to scale because you only have so much time in a day. The idea of scaling to $10K months can feel so out of reach, but it doesn’t have to be! There are ways you can scale your business with or without a team. 

In today’s episode of Serve Scale Soar®, I am talking all about how to scale with simplicity in your service-based business. This is one of my favorite topics and today I’m sharing my four-part framework on how to make it happen. 

I teach this information in my 10K training and we go deep into this topic inside of Serve Scale Soar®. I am so excited to share it with you here today as well. I’ve helped over 100 entrepreneurs hit six figures by using this framework. It is totally possible for you too! 

It’s all about those foundational pieces. Sometimes you need to head back to the roadmap and focus on moving the needle instead of letting shiny object syndrome get the best of you. 

This is the framework that I use in my own business today and I constantly revisit it. Whether you’re just starting out or making five-figure months, it works no matter where you are in your business. 

Tune in to hear my tips for packaging your services, setting up systems, increasing your marketing minutes, elevating your brand, and scaling your business. 

Find the full show notes at www.brandimowles.com/157

Resources Mentioned:

Listen to the Onboarding Clients episode: https://brandimowles.com/2020/12/29/onboarding-process/

Get 50% off Honeybook for one year: brandimowles.com/honeybook

Sign up for Dubsado: brandimowles.com/dubsado

Listen to the Active Vs. Passive Marketing episode: https://podcasts.apple.com/us/podcast/passive-vs-active-marketing-how-where-to-market-your/id1477998650?i=1000465256759

Listen to the Discovery Call episode: https://brandimowles.com/2022/07/05/15-minute-discovery-call/

Listen to the VIP Day episode: https://brandimowles.com/2020/08/11/scale-your-business-using-vip-days/

Additional Resources:

Ready to scale to consistent 10k months without growing a team, hiring contractors or creating a course? Then it’s time for you to Scale with Simplicity®.  Find out more >> https://brandimowles.com/join-serve-scale-soar

Follow the Podcast: https://podcasts.apple.com/us/podcast/serve-scale-soar/id1477998650

Follow Brandi on Instagram: https://www.instagram.com/brandimowles

Follow Brandi on Facebook: https://www.facebook.com/Brandiandcompany

Is your ideal client hanging out on LinkedIn? Do you think that you’re even using LinkedIn to the fullest?

In this episode, we are bringing back a fan favorite and we’re chatting all about LinkedIn and the magical clients that you can find on it. 

I am covering the 3 steps you can take today to start attracting high-end clients on Linkedin, how to make sure your profile is optimized, why you should have your picture (not your logo!) on your profile, how to use keywords to search on Linkedin to find your ideal clients and so much more.

LinkedIn is one of the ways that I was able to take my business from $4,000/month to $8,000/month after adding three new clients and working less. 

If you want to know the trick to that, tune in to this episode because I am teaching you how you can do the same.

Find the full show notes at www.brandimowles.com/156

Resources Mentioned:

Temi Transcription: https://www.temi.com

Get my FREE video tutorial: https://brandimowles.com/linkedin

Additional Resources:

Learn More About Serve Scale Soar https://brandimowles.com/join-serve-scale-soar

Follow the Podcast: https://podcasts.apple.com/us/podcast/serve-scale-soar/id1477998650

Follow Brandi on Instagram: https://www.instagram.com/brandimowles

Follow Brandi on Facebook: https://www.facebook.com/Brandiandcompany

Are you wondering if you can have a successful business with a super niche market? 

I have heard from so many people that they can’t niche down because they will lose out on so many clients, but that’s really not the case at all. You can actually grow your business so much more if you do niche down. 

In today’s episode of Serve Scale Soar®, I sat down with one of my Beta to Biggie students, Jenna Quentin, to talk about how she is rocking it with a super niche market. She also shares how she uses in-person events to land clients and students and how she structured her membership. 

After years as a freelance writer and journalist, Jenna combined her love of natural health with writing skills to found Adjust Your Media. Serving chiropractors exclusively, she helps clients increase their impact through content creation and storytelling. 

Whether she’s coaching clients to DIY or managing their blogs and social media accounts, Jenna is dedicated to sharing health from the inside out. Jenna lives a slightly chaotic fairytale with her French firefighter husband and their 4 kids. 

Whether you’re a service provider or course creator, you will love Jenna’s story. She has so much valuable insight into thinking outside the box when it comes to business, pivoting, mindset shifts, and so much more. Tune in to hear her story! 

Find the full show notes at www.brandimowles.com/155

Resources Mentioned:

Visit Jenna’s website: https://www.jennaquentin.com

Follow Jenna on Instagram: https://www.instagram.com/adjustyourmedia/

Episode 127: How To Use A Leveraged Program To Scale Your Services www.brandimowles.com/127

Additional Resources:

Don’t forget to sign up for my free training >> How to Scale to Consistent 10K Months Without Hiring a Team: http://servescalesoar.com/10k

Follow the Podcast: https://podcasts.apple.com/us/podcast/serve-scale-soar/id1477998650

Follow Brandi on Instagram: https://www.instagram.com/brandimowles

Follow Brandi on Facebook: https://www.facebook.com/Brandiandcompany

It’s my birthday! And to celebrate, I created this special episode of the podcast for you where I’m sharing 32 lessons that I have learned in 32 years. Most of them are business related, but I am sharing some personal lessons too. 

I am a firm believer that birthdays are so important and they should be celebrated! So this is my way of doing that. I have learned a lot over the years and I have grown so much both personally and in business. 

These tips are a culmination of what I have learned and want to share with others. They include valuable lessons on things like why you should lead with love, the importance of simplicity, how to dust yourself off and try again, and so much more. 

It all comes down to being true to yourself, following your gut, and trusting that things are going to happen when they are meant to. Don’t rush your timeline, things will happen at just the right time. 

I share so many more tips and life lessons just like these on the show. If you’re ready to celebrate with me and learn my 32 lessons, make sure to tune into this special episode. 

Find the full show notes at www.brandimowles.com/154

Additional Resources:

Don’t forget to sign up for my free training >> How to Scale to Consistent 10K Months Without Hiring a Team: http://servescalesoar.com/10k

Follow the Podcast: https://podcasts.apple.com/us/podcast/serve-scale-soar/id1477998650

Follow Brandi on Instagram: https://www.instagram.com/brandimowles

Follow Brandi on Facebook: https://www.facebook.com/Brandiandcompany

What do you do when a client is unhappy with the services you provided or when a client is coming to you after being unhappy with another service provider? 

This episode of Serve Scale Soar® is all about client struggles. We all have them, but what do you do? When we have clients that want something specific, it’s really important that we set clear expectations for them right away. 

It takes open and honest communication, realistic expectations, and boundaries to ensure a great client relationship. It helps you build trust and really impress your clients so they want to work with you forever. 

You will have struggles with clients, and you’ll have clients that have had struggles with other service providers. The important thing to remember is that there are things that we can do to fix the issues and wow them so that they build their trust back in service providers. 

Tune in to hear my best tips for dealing with difficult client relationships and preventing them with honest expectations about what results can be achieved. 

Find the full show notes at www.brandimowles.com/153

Additional Resources:

Don’t forget to sign up for my free training >> How to Scale to Consistent 10K Months Without Hiring a Team: http://servescalesoar.com/10k

Follow the Podcast: https://podcasts.apple.com/us/podcast/serve-scale-soar/id1477998650

Follow Brandi on Instagram: https://www.instagram.com/brandimowles

Follow Brandi on Facebook: https://www.facebook.com/Brandiandcompany

Have you ever wanted to become a consultant? 

Inside of Serve Scale Soar®, we have what’s called the Scale With Simplicity System, and it has four pillars on how you can really scale your service-based business. The last one is to elevate your business, your services, and your brand. We talk about the ways to scale and one of the ways we talk about is to offer a premium service. 

Consulting actually never even crossed my mind until recently, so in today’s episode of Serve Scale Soar®, I’m chatting with Laura Meyer to talk all about how to grow your business by becoming a consultant. 

Laura Meyer is an expert of experts—helping the country's top thought leaders, influencers, and mission-driven entrepreneurs create profit growth, effective marketing, and brand strategy from their zones of genius. 

As a serial entrepreneur who has spent 15 years scaling multiple six and seven-figure online and offline companies, she helps high-impact women create brands that make a difference in the world. Laura is also the co-founder of the Advance Women's Expert Network with her business partner Kelly Roach, where over 300 women come together to grow their own personal expert brand in order to catapult themselves into a category of one through community, connection, and co-collaboration.

Becoming a consultant is such an amazing opportunity for one-on-one service providers. Make sure to tune in to learn more about why this is such a great way to create an extra revenue stream or scale your business. 

Find the full show notes at www.brandimowles.com/152

Resources Mentioned:

Get Access to the 3 Types of Consulting Packages That High-End Clients Love to Buy:  https://joypreneur.lpages.co/consulting-packages/

Visit Laura’s website: https://laurameyer.consulting/

Follow Laura on Instagram: https://www.instagram.com/lauraemeyer/?hl=en

Connect with Laura on LinkedIn: https://www.linkedin.com/in/laura-novak

Additional Resources:

Don’t forget to sign up for my free training >> How to Scale to Consistent 10K Months Without Hiring a Team: http://servescalesoar.com/10k

Follow the Podcast: https://podcasts.apple.com/us/podcast/serve-scale-soar/id1477998650

Follow Brandi on Instagram: https://www.instagram.com/brandimowles

Follow Brandi on Facebook: https://www.facebook.com/Brandiandcompany

What is your scaling path? 

As service providers, we have so many options when it comes to scaling. There’s raising prices, getting a premium service, adding an intensive, growing a team, or even creating a digital product. But how do you know which option is right for you? 

In today’s episode of Serve Scale Soar®, I’m breaking down the most common scaling paths and discussing the pros and cons of each one so that you can decide which one is best for you. 

By the end of this episode, you’ll have a clear path about which one is right for your goals, not what everyone else is telling you to do from a marketing angle. 

There’s always so many ideas and paths to success swirling around that it can get overwhelming to know what to focus on, but what’s really important is that you find what works for you. Just because something worked for one business owner, doesn’t mean it will work for another. 

There is no one right way to do anything in business. You can choose more than one of these scaling paths if you want, just take them one at a time. Your opportunities for scaling are limitless! 

Tune in to hear the top 4 scaling paths (plus a bonus path!) so that you can decide which path to success is right for you. 

Find the full show notes at www.brandimowles.com/151

Resources Mentioned:

VIP Days episode with Jordan Gill: https://brandimowles.com/2020/08/11/scale-your-business-using-vip-days/

Affiliate Marketing as a Service Provider podcast episode: https://brandimowles.com/2019/10/01/how-to-use-affiliate-marketing-as-a-service-provider/

Leveraged Program podcast episode: https://brandimowles.com/2022/06/21/what-type-of-leveraged-program-is-right-for-you/

How Kate Ahl Grew Her Agnecy podcast episode: https://brandimowles.com/2021/06/08/how-kate-ahl-grew-her-agency-and-became-the-go-to-pinterest-expert/

Podcast Agency episode with Stephanie Judice: https://brandimowles.com/2022/01/11/should-you-start-a-podcast-with-stephanie-judice/

Hiring Tips episode with Julie Calcote: https://brandimowles.com/2022/05/03/hiring-success-when-to-hire-what-to-delegate-and-how-to-find-the-right-person-with-julie-calcote/

Additional Resources:

Don’t forget to sign up for my free training >> How to Scale to Consistent 10K Months Without Hiring a Team: http://servescalesoar.com/10k

Follow the Podcast: https://podcasts.apple.com/us/podcast/serve-scale-soar/id1477998650

Follow Brandi on Instagram: https://www.instagram.com/brandimowles

Follow Brandi on Facebook: https://www.facebook.com/Brandiandcompany

Are you scared of niching down in your business? 

In the online business world, we hear this constantly: the riches are in the niches. But it can be hard to do because you feel like if you niche down, you’ll be missing out on so much business because you’ll drastically cut down on your audience. However, by niching down, you really can grow your business so much more and so much faster. 

In today’s episode of Serve Scale Soar®, I sat down with one of my Beta to Biggie members, Merel Pyhala, to talk about how choosing to serve a super niched audience propelled her business into a huge success. 

Merel Pyhala is a photographer of weddings in the summer and an Online Business Coach year-round. She used to be a multi-passionate entrepreneur, but she found her jam in helping other people build their online programs. 

Merel’s audience is specifically Dutch people who want to start an online program. Do you know the population of Holland? It’s not that large! However, Merel is experiencing massive success in her online business. 

You’ll find your people if you show up and start serving them. That’s what Merel did. She’s a dreamer and an action taker. She found her niche with Dutch people and grew her business fast because she wasn’t afraid to dive in and charge what she’s worth, even at the beginning. Tune in to learn how she did it and how you can too. 

Find the full show notes at www.brandimowles.com/150

Resources Mentioned:

Check out Merel’s website: https://www.thebusinessadventure.com/

Follow Merel on Instagram: https://www.instagram.com/merelpyhala/

Sign up for my free training: https://betatobiggie.com/million

Additional Resources:

Don’t forget to sign up for my free training >> How to Scale to Consistent 10K Months Without Hiring a Team: http://servescalesoar.com/10k

Follow the Podcast: https://podcasts.apple.com/us/podcast/serve-scale-soar/id1477998650

Follow Brandi on Instagram: https://www.instagram.com/brandimowles

Follow Brandi on Facebook: https://www.facebook.com/Brandiandcompany

So Your Client Wants to Pause… Here’s What to Do How to Handle Pause Requests Without Panicking, Protect Your Income, and Keep Clients in Your Corner.

Nothing shakes a freelancer’s confidence like hearing “We need to pause.” In this episode, I walk you through exactly how to respond, no panic, just practical scripts, mindset shifts, and contract strategies. You’ll learn how to stay calm, use your contract to protect boundaries, and reframe pauses as opportunities to reflect, reset, and rise.

Topics Covered In This Episode:

1. Stay Calm & Ask Quality Questions: Avoid worst-case assumptions—gather facts first.
2. Contracts Are Your Shield: Always know if you have a pause clause; if not, add one.
3. Cap Pause Time at 90 Days: Protect your income, pricing, and energy.
4. Payments Continue During Pause: Keeps cash flow predictable and prevents scramble scenarios.
5. Reframe Pauses as Opportunities: Use the downtime to refine, pitch, or simply recharge.

Find the full show notes at:  https://brandimowles.com/257

Loved This Episode? Check Out More Here. ⬇️

CLICK HERE TO LEARN HOW TO USE 3 & 6 MONTH CONTRACTS TO RETAIN MORE CLIENTS & INCREASE YOUR REVENUE

Additional Resources:

Ready to go from $0–$5K+ months without guessing? Apply now for one-on-one mentorship and a community of women doing $10K–$30K months: Apply to The Strategist Society »

Follow the Podcast: https://podcasts.apple.com/us/podcast/serve-scale-soar/id1477998650

Follow Brandi on Instagram: https://www.instagram.com/brandimowles

Follow Brandi on Facebook: https://www.facebook.com/Brandiandcompany

Have you ever wanted to just nail a discovery call?

Discovery calls are an important part of being a service provider. It’s how we meet with our potential clients and find out if we are a good fit for their needs and vice versa. When we have discovery calls, we all want to land the client, but how can you ensure that happens most of the time? 

In this week's episode of Serve Scale Soar®, I am breaking down the 10 step formula to holding not only a successful discovery call but a 15-minute discovery call. I know that sounds impossible, but it isn’t! I teach it in my Serve Scale Soar® membership and people share their testimonials all of the time.

Usually, if discovery calls are longer than that, it’s because there is a breakdown somewhere. And a lot of times, it comes down to us trying to prove our worth and why that client should hire us. You should never have to prove your value to anyone on a discovery call! They are intended for both of you to decide if you’re a good fit. If you are finding that the potential client is making you feel like you’re not worth the investment, you’re probably not a good fit for each other. 

With this 10 step formula, you’ll learn how to keep your discovery calls short and to the point in a way that is effective and doesn’t leave you proving your worth. Clients will get a chance to meet you, learn about how you work, and what they can get if they work with you. It works like a charm. 

Tune in to learn the steps so you can start nailing your discovery calls! 

Find the full show notes at www.brandimowles.com/149

Resources Mentioned:

Get the FREE Discovery Call resource: https://servescalesoar.com/discovery

Listen to the Onboarding podcast episode: https://brandimowles.com/2020/12/29/onboarding-process/

Additional Resources:

Don’t forget to sign up for my free training >> How to Scale to Consistent 10K Months Without Hiring a Team: http://servescalesoar.com/10k

Follow the Podcast: https://podcasts.apple.com/us/podcast/serve-scale-soar/id1477998650

Follow Brandi on Instagram: https://www.instagram.com/brandimowles

Follow Brandi on Facebook: https://www.facebook.com/Brandiandcompany

Are you thinking about launching your beta offer?

I have an amazing, heated conversation for you all today in this week’s episode of Serve Scale Soar®. I had intended to dive into the topic of beta offers with my guest Brittany McBean, but it turned into so much more than that. We talk about building an audience, nailing your messaging, meeting your audience where they are, and more. 

Brittany McBean is a launch strategist & conversion copywriter who specializes in anti-sleazy, ethical, high-converting copy for online course creators & educators. 

She believes that Black lives matter now and always, marketing needs to help, not harm, and that it's our responsibility to use our platforms to build up, magnify, and support historically and systemically marginalized people.

Through her research-based strategy and copy, she helps industry leaders like Rick Mulready, Brandi Mowles, and Lattice Hudson run multi 6 & 7-figure launches and funnels through clear messaging and ethical marketing practices. 

She'll talk just to hear herself talk, but you'll get the least nonsense out of her if you want to talk about ethical marketing, launch strategy, her journey with infertility & mental health, and open adoption. She also believes in the Oxford comma and will fight you on it.

The sky is the limit when we can meet people where they are with your messaging. Tune in to this episode to learn how to do it! 

Find the full show notes at www.brandimowles.com/148

Resources Mentioned:

Check out Brittany's website: www.brittanymcbean.com

Check out her YouTube channel: https://www.youtube.com/brittanymcbean

Follow Brittany on Instagram: www.instagram.com/brittanylmcbean

Get FREE Research Templates: https://brittanymcbean.com/research

Join Beta To Biggie: https://betatobiggie.com/

Additional Resources:

Don’t forget to sign up for my free training >> How to Scale to Consistent 10K Months Without Hiring a Team: https://www.learnwithbrandi.com/10k

Follow the Podcast: https://podcasts.apple.com/us/podcast/serve-scale-soar/id1477998650

Follow Brandi on Instagram:

Are you interested in creating a leveraged program but not sure what type is best for you? 

When it comes to leveraged programs, you can choose from courses, memberships, group coaching, low ticket offers, and more. But how do you choose one? There are so many factors that go into each one and it’s important that you understand what you’re getting yourself into before you begin.

If you aren’t sure what to choose, you’re in the right place. In today’s episode of Serve Scale Soar®, I’m sharing how you can choose a leveraged program that is perfect for business. 

If you don’t know me, you probably don’t know that I am actually obsessed with helping people create offers. This is what I do daily inside of Beta to Biggie with my members. The moment it clicks with them, I can see it in their eyes and it just lights me up! 

The truth is, just because you provide one service, that doesn’t mean that’s all you can offer. A leveraged program is a perfect way to increase your revenue. 

A leveraged program is something that is scalable to the masses, and it can look different for everyone. With a leveraged program, you just do the work one time, and it serves a ton of people. 

Tune in to learn more about the benefits of a leveraged program and the pros and cons of each type so that you can choose the one that's right for you. 

Find the full show notes at www.brandimowles.com/147

Resources Mentioned:

Workshop: How To Create An Offer That Sells Like Hotcakes and Lights You Up: https://betatobiggie.com/HotCakes

Additional Resources:

Don’t forget to sign up for my free training >> How to Scale to Consistent 10K Months Without Hiring a Team: https://www.learnwithbrandi.com/10k

Follow the Podcast: https://podcasts.apple.com/us/podcast/serve-scale-soar/id1477998650

Follow Brandi on Instagram: https://www.instagram.com/brandimowles

Follow Brandi on Facebook: https://www.facebook.com/Brandiandcompany

Let’s talk about brand strategy! 

If you have ever wondered what brand strategy is or why you even need it in your business, this episode is for you. Brand strategy is so much more than a cool logo and matching colors! There are actually 13 pillars of brand strategy and in this episode of Serve Scale Soar®, I sat down with Nikki Arensman to tell you all about it. 

Nikki Arensman is a Brand Designer & Strategist and the host of The Business of Branding Podcast. Nikki helps female service providers & creatives build a binge-worthy brand while staying true to YOU. 

Nikki is a Creator of Brand Identity Breakthrough – DFY Branding Kit that allows service providers to stand out online in an ethical way while not spending thousands on their branding! 

She also is a soon-to-be mother of 2, and she is the Former Founder & CEO of a nearly million-dollar women's activewear line, JIVA Active, that started with only a $300 investment! Whether working with a 1:1 client, coaching in her courses, or speaking on stage, Nikki aims to help her audience realize that they have expertise and uniqueness that, if tapped into, can give them access to standing out, being seen, and selling more.

I know it can be overwhelming to hear that there are 13 pillars to your brand strategy, but don’t let that scare you. You just have to show up and start.

Tune in to hear more about these pillars and how you can get started creating a brand that will help your business stand out in the crowd.

Find the full show notes at www.brandimowles.com/146

Resources Mentioned:

Get the Brand Identity Breakthrough: https://bib.nikkiarensman.com/

How Binge-Worthy Is Your Brand? Free quiz: https://quiz.tryinteract.com/#/614cb0e49db8040018f96af3

Follow Nikki on Instagram: https://www.instagram.com/nikkiarensman/

Visit Nikki’s website: https://www.nikkiarensman.com/

Listen to The Business of Branding Podcast: https://podcasts.apple.com/us/podcast/the-business-of-branding/id1415260941

Additional Resources:

Don’t forget to sign up for my free training >> How to Scale to Consistent 10K Months Without Hiring a Team: https://www.learnwithbrandi.com/10k

Follow the Podcast: 

Not planning well will lead to not hitting goals, and when we consistently don’t hit our goals, it can cause us to feel discouraged and tempted to give up. So in this week’s episode of Serve Scale Soar®, I am breaking down the one strategy that we implemented to change the game. We are getting more done, we’re creating more wins, and we are actually excited to work because we are hitting our goals. 

For many of us, planning looks like this: you plan out your goals for the whole year, then you break it down into quarters, and go from there. Those quarters contain 90 days, and for an entrepreneur, that is a lifetime. So much can happen in that time! Let’s be honest, we can get a little squirrelly with our goals and jump from one thing to the next and the next thing you know, you have a bunch of unfinished projects and goals. This type of goal setting will put you on the fast track to frustration, burnout, and the desire to quit, but it doesn’t have to be that way! Let’s change the narrative on how we plan our goals. 

This simple change in how you plan out your goals will lead to more and more wins. When we are winning in our business, we are more likely to stick it out! I want that longevity and sense of accomplishment for you. 

If you’re ready to plan better and win more, this episode is for you!

Find the full show notes at www.brandimowles.com/145

Resources Mentioned:

Delighted With Dubsado: https://www.brandimowlestraining.com/dubsado

Honeybook In A Hurry:  https://www.brandimowlestraining.com/honeybook

Apply For A Biggie Brainstorm Session: Betatobiggie.com

Additional Resources:

Don’t forget to sign up for my free training >> How to Scale to Consistent 10K Months Without Hiring a Team: https://www.learnwithbrandi.com/10k

Follow the Podcast: https://podcasts.apple.com/us/podcast/serve-scale-soar/id1477998650

Follow Brandi on Instagram: https://www.instagram.com/brandimowles

Follow Brandi on Facebook:

Are you worried that your business isn’t scalable? 

Many service providers get stuck in the thought that they can’t scale their business because their particular service doesn’t allow them to. Well, I am here to tell you that isn’t true! Some simple mindset shifts and tweaks in your business will get you headed in the right direction. 

In this episode of Serve Scale Soar®, I sat down with one of my students, Kelcie Michels, to talk about how she scaled her organic social media management business to over $9K months without ever offering ads. 

Kelcie Michels is the owner of Kel Cee + Co. She was born and raised in the Midwest and currently lives in the land of 10,000 lakes - Minnesota! She’s a wife, mother, and lover of any documentary she can watch on Netflix. 

It’s a common belief that you have to offer ads as a social media manager if you want to make six figures, but Kelcie is proof that this isn’t the case. Kelcie set up her packages in a way that works for her and allows her clients to customize their packages based on their specific needs. By doing this she is able to give them the consistency and social media presence they need to grow their business. 

This combined with strategic systems is what makes Kelcie’s service a must-have for her clients while allowing her to run her business in a way that brings her joy and lights her up. 

Make sure to tune in to learn more about how she did it and how you can too!

Find the full show notes at www.brandimowles.com/144

Resources Mentioned:

Check out Kelcie’s website: https://www.kelceeandco.com/

Follow Kelcie on Instagram: https://www.instagram.com/kelceeandco/

Connect with Kelcie on Facebook: https://www.facebook.com/kelceeandco

Episode 133: Finding Time To Do It All: https://brandimowles.com/2022/03/15/finding-time-to-do-it-all/

Additional Resources:

Don’t forget to sign up for my free training >> How to Scale to Consistent 10K Months Without Hiring a Team: https://www.learnwithbrandi.com/10k

Follow the Podcast: https://podcasts.apple.com/us/podcast/serve-scale-soar/id1477998650

Follow Brandi on Instagram: ht

Something to keep in mind though is that we are entrepreneurs, and that means our weeks are never typical! Our weeks will probably look very different depending on our unique business needs. What works for me might not work for you, and that’s okay. 

I personally love batching my days, working in 50-minute increments, and making sure the things on my schedule are aligned with how I’m feeling energetically that day. Some people love time-blocking and sticking to a particular schedule. 

Something I am learning at this point in my life is that I just have to be flexible with what my days look like. I do have a structure in terms of batching, but I don’t do time-blocking stuff because it just doesn’t work for me. Batching gives me the flexibility and consistency that I need. 

Tune in to hear more about my schedule and learn some of my tips for making the perfect workweek. 

Find the full show notes at www.brandimowles.com/143

Additional Resources:

Don’t forget to sign up for my free training >> How to Scale to Consistent 10K Months Without Hiring a Team: https://www.learnwithbrandi.com/10k

Follow the Podcast: https://podcasts.apple.com/us/podcast/serve-scale-soar/id1477998650

Follow Brandi on Instagram: https://www.instagram.com/brandimowles

Follow Brandi on Facebook: https://www.facebook.com/Brandiandcompany

Many people will suggest that it should be closed, but there is no one best way to do anything! It totally depends on your circumstances, offers, and audience. In this episode of Serve Scale Soar®, we are digging into what open and closed enrollment is and how to decide what is right for your business. 

I am also sharing a third option that no one is talking about that helped this business grow to over 1 million dollars!

Now if you don’t have a course, membership, or a leveraged program, don’t jump ship yet! This also works if you are only working with one-on-one clients. This may be a good episode for a strategy to get to your clients. Also, you never know when that course/membership/leveraged program bug may bite.

In this episode, I am showing you all of the possibilities and options you have because it doesn’t have to be an “A” or “B” conversation, it can be a “C, D, E, or F” conversation because when we know what our options are, we can find a model that fits best for our business. 

Thinking outside the box with your strategy and doing things your own way might be just what your business needs to finally reach its growth potential, so make sure to tune in to hear all about the different enrollment types and how to decide which one is right for you! 

Find the full show notes at www.brandimowles.com/142

Resources Mentioned:

Sign up for Beta To Biggie: https://betatobiggie.com/

Additional Resources:

Don’t forget to sign up for my free training >> How to Scale to Consistent 10K Months Without Hiring a Team: https://www.learnwithbrandi.com/10k

Follow the Podcast: https://podcasts.apple.com/us/podcast/serve-scale-soar/id1477998650

Follow Brandi on Instagram: https://www.instagram.com/brandimowles

Follow Brandi on Facebook: https://www.facebook.com/Brandiandcompany

We are nerding out over analytics in this episode of Serve Scale Soar® and talking about how you can use data to start offering a premium service. 

No matter if you’re a podcast manager, VA, course creator, or any other service provider, this applies to your business. 

I’m not going to lie, I geek out over numbers!  I think they are one of the most magical things in our business and not enough women are looking at them! So in this episode, I am so excited to talk with Jennifer Grayeb to talk about all things numbers and analytics. 

Jennifer is the CEO of The Nimble Co., a consulting group focused on helping online business owners better understand their numbers so they can make data-driven and profit-generating marketing decisions. 

In 2019, she left her senior strategy role at a Fortune 5 company where she had 5 roles in just 7 years. While in that role, in just 2 years she built a productivity blog that reached over 2 million page views per year, which she went on to sell. 

She's been mentioned in 3 books and is a regular contributor to Newsweek.com as a member of their business expert panel.  In every role she’s had or every company she’s owned, one thing has been consistent: she leverages data to achieve success as quickly as possible. Now, she helps her students and clients use data to remove the guesswork from their businesses so that they can be more profitable.

Offering data analytics can really uplevel your business. It’s such an up-and-coming skill for service providers to have, and it is something that business owners really need! 

Tune in to learn more about why this skill is so important, how it can take your services to the next level, and the tools you need in order to do it. 

Find the full show notes at www.brandimowles.com/141

Resources Mentioned:

Check out Jennifer’s program: https://brandimowles.com/data

Visit Jennifer’s website: https://thenimbleco.com

Follow Jennifer on Instagram: https://www.instagram.com/jennifergrayeb/

Grab the free Metrics Generator: https://thenimbleco.com/brandi

Additional Resources:

Don’t forget to sign up for my free training >> How to Scale to Consistent 10K Months Without Hiring a Team: https://www.learnwithbrandi.com/10k

Follow the Podcast: https://podcasts.apple.com/us/pod

Let’s talk about hiring! 

Despite what you may think, I don’t hate hiring. I think it’s really great if it’s done at the right time. In this episode of Serve Scale Soar®, I am joined by Julie Calcote, one of the OG members inside of Serve Scale Soar®, to talk about how to know when it’s time to hire someone for your business and her best tips to do it. 

Julie is an Online Business Manager and Creative Business Strategist from Anchorage, Alaska. After working in the legal sector for almost a decade, Julie took the plunge into the online space in 2018. Now, her happy place is partnering with and coaching 6 and 7-figure entrepreneurs who have big ideas but who need the support, systems, and team to simplify and shine.

In my time as a business owner, I have seen a lot of people rushing to hire someone before they’re really ready because that’s what they were told they should do by other business owners. You don’t have to worry about how others run their business! Your business needs are unique, so your journey will be unique. Julie is here to help make sure that you know how to determine if hiring someone is really the right choice for you. 

When it’s time to hire, it’s important that you take the time to find the right person for your needs so that it doesn’t add any more stress to your life. Make sure to tune in to learn more about hiring from Julie. She shares tips for finding the right person, conducting time studies, deciding what to delegate, roadblocks to hiring, mistakes business owners make, and so much more. 

Find the full show notes at www.brandimowles.com/140

Resources Mentioned:

Visit Julie’s website: https://www.juliecalcote.com/

Follow Julie on Instagram: www.instagram.com/juliecalcoteobm/

Get the Daydream to Dream Team Starter Kit: https://julietraining.com/starterkit

Finding the Time To Do It All podcast episode: https://brandimowles.com/2022/03/15/finding-time-to-do-it-all/

Additional Resources:

Don’t forget to sign up for my free training >> How to Scale to Consistent 10K Months Without Hiring a Team: https://www.learnwithbrandi.com/10k

Follow the Podcast: https://podcasts.apple.com/us/podcast/serve-scale-soar/id1477998650

Follow Brandi on Instagram: https://www.instagram.com/brandimowles

Your first impression isn’t about how many credentials you list; it’s about making people feel seen, heard, and guided. In this episode, I break down the three biggest mistakes freelancers make that push dream clients away before you even get a chance to shine. 

You’ll learn how to grab and keep your prospect’s attention, lead with unshakable confidence, and make everything about them instead of you, so you can turn every first interaction into a “yes.”

Topics Covered In This Episode:

1. Capture Full Attention: Require an intake form before calls and lead discovery conversations with a clear structure and thought-provoking questions.
2. Lead with Unwavering Confidence: Eliminate qualifiers (“I hope,” “I’m new”) and speak as if success is non-negotiable. Practice pitching in front of a mirror until your energy matches your expertise.
3. Make It About Them, Not You: Use “you” language, repeat their exact pain points, and paint a vivid picture of what life looks like after working with you, so they feel seen, heard, and excited.
4. Stories Convert: Share concise client success anecdotes in their voice to build instant trust and social proof.
5. First Impressions Stick: The second they feel heard, seen, and guided, you’re already halfway to “yes.”

Find the full show notes at:  https://brandimowles.com/256

Loved This Episode? Check Out More Here. ⬇️

CLICK HERE TO LEARN HOW TO MASTER YOUR DISCOVERY CALLS

Additional Resources:

 Episode 251 - LEARN HOW TO COMMUNICATE YOUR VALUE TO ATTRACT CHAMPAGNE CLIENTS

Ready to go from $0–$5K+ months without guessing? Apply now for one-on-one mentorship and a community of women doing $10K–$30K months: Apply to The Strategist Society »

Follow the Podcast: https://podcasts.apple.com/us/podcast/serve-scale-soar/id1477998650

Follow Brandi on Instagram: https://www.instagram.com/brandimowles

Follow Brandi on Facebook: https://www.facebook.com/Brandiandcompany

Are you using video in your business?   

You may be thinking that there’s no way this is going to happen. When most people hear me talk about using video in their business, they want to run the other way… but stay with me! 

By using video, I don’t mean dancing around on Reels or TikTok. You don’t need to do that if you don’t want to! There are other ways you can get in front of the camera and stand out. If you can muster up the courage, you can land more clients with this method. In fact, it can help you get your business booked out! 

In this episode of Serve Scale Soar®, I am sharing three actionable tips for landing clients by using video. This method is my trick for growing my business so quickly. 

Even if it makes you uncomfortable, when you see the results, it’s going to become a regular part of your routine, I promise. So many business owners are scared to use video, so by using it in your business, you are setting yourself apart from the crowd of service providers. With your video, you catch client attention and shine.

The results of using this method to land more one-on-one clients speak for themselves. Tune in to learn my top three ways to start using video to reach all of your business and income goals. 

Find the full show notes at www.brandimowles.com/139

Resources Mentioned:

Learn how to get more one-on-one clients: https://www.learnwithbrandi.com/10k

Additional Resources:

Don’t forget to sign up for my free training >> How to Scale to Consistent 10K Months Without Hiring a Team: https://www.learnwithbrandi.com/10k

Follow the Podcast: https://podcasts.apple.com/us/podcast/serve-scale-soar/id1477998650

Follow Brandi on Instagram: https://www.instagram.com/brandimowles

Follow Brandi on Facebook: https://www.facebook.com/Brandiandcompany

Have you ever wanted to start a business in a super niche topic? 

When getting started, many people are scared to focus on just one audience. They worry that it won’t bring in enough business, but it is actually great for businesses to niche down! In this episode of Serve Scale Soar®, I am chatting with one of my Beta to Biggie members, Sita Kelly, who created a successful business serving a very niched-down audience. 

Sita has a degree in Religious Studies from The University of California, Santa Barbara. She spent 14 years as a nun at the Vedanta Society, studying Hindu philosophy and practicing meditation. When she first heard about resistance stretching, it struck her as something she knew to be true: your body is a map of your mind.

You can heal and empower yourself by stretching and transforming your fascia. When you stretch in the way that her method, The Bendable Body Method, teaches, it’s like a meditation for your body. Sita has 9 years of experience as a Flexibility Trainer, she loves helping people new to her method incorporate it quickly and with ease. She also loves being a business owner and the freedom and potential it offers. 

Sita wasn’t afraid to get specific. She learned how to find her ideal audience, research them, get to know their pain points, and really speak their language. This brought on a huge amount of raving fans to her business!

Make sure to tune in to hear more about how Sita found success with a leveraged program and how you can too! 

Find the full show notes at www.brandimowles.com/138

Resources Mentioned:

Sign up for the free stretch class: https://bendablebody.com/free-zoom-class-recording-fb/

Check out Bendable Body: https://bendablebody.com/

Follow Bendable Body on Instagram: ​​https://www.instagram.com/bendablebody/

Follow Bendable Body on Facebook: https://www.facebook.com/bendablebody/

Check out Bendable Body on Youtube: https://www.youtube.com/c/BendableBody

Apply for Beta to Biggie: https://betatobiggie.com/

Additional Resources:

Don’t forget to sign up for my free training >> How to Scale to Consistent 10K Months Without Hiring a Team: https://www.learnwithbrandi.com/10k

Follow the Podcast:

Let’s talk about traffic. 

We all know how important traffic is to our business. We need it to succeed! In the online space, there are three different types of traffic that you can tap into. In this episode of Serve Scale Soar®, I am going to be breaking down the different types of traffic and telling you which ones are right for who and at what stage of business. 

As many of you know, I started my business as a Facebook Ads Manager, so the topic of traffic for your business has always been near and dear to my heart. Most people think that the only way to grow your online business is through organic or paid ads, and lately, with all of the IOS changes, the social media ads game has drastically changed, and people are trying to figure out their next steps. 

It is more important than ever to make sure that your time is spent on the traffic source that works best for you and your unique circumstances. Some people will benefit the most from organic traffic. Some will need to tap into paid ads to get the results they are looking for. Some people will grow their business by utilizing the power of borrowed traffic. 

Whether you are a service provider, coach, or a course creator, there is something valuable for you inside this episode. Make sure to tune in! 

Find the full show notes at www.brandimowles.com/137

Resources Mentioned:

Check out my programs: https://brandimowles.com/learn-with-me

Additional Resources:

Don’t forget to sign up for my free training >> How to Scale to Consistent 10K Months Without Hiring a Team: https://www.learnwithbrandi.com/10k

Follow the Podcast: https://podcasts.apple.com/us/podcast/serve-scale-soar/id1477998650

Follow Brandi on Instagram: https://www.instagram.com/brandimowles

Follow Brandi on Facebook: https://www.facebook.com/Brandiandcompany

Sometimes, our biggest struggles end up being the push we need to get where we want to go in life. 

In this episode of Serve Scale Soar®, I sat down with one of my students, Samantha Fine, to talk about how she grew her digital marketing business from $2K months to over $16K months in less than a year despite having some serious struggles along the way. 

Samantha is a mom, wife, digital marketing strategist, and FB/IG Ads expert. She spent 12+ years working in digital marketing at various brands and agencies, working on some big names in the grocery, CPG, and retail industries. 

After struggling to find her place in a corporate environment following the birth of her son, she decided to take her career into her own hands and start her business, NineSixteen Media, where she uses her marketing expertise to support the growth of other mom-owned businesses. 

She believes that all moms deserve to have successful, fulfilling careers/businesses AND be moms - we shouldn’t have to choose. She provides social media advertising and funnel strategy solutions to mom-owned businesses in the fitness industry or with courses, memberships, or coaching programs. She offers solutions for those just getting started to those who are ready to scale and take marketing off their plate.

Samantha’s story is so inspiring. She pushed through and focused on her mindset when things got hard and now her business is thriving and more successful than ever. Make sure you tune in to hear how she did it! 

Find the full show notes at www.brandimowles.com/136

Resources Mentioned:

Check out Beta To Biggie: https://betatobiggie.com/

Visit the NineSixteen Media website: www.ninesixteenmedia.com

Follow NineSixteen Media on Instagram: https://www.instagram.com/ninesixteenmedia/

Follow NinSixteen Media on Facebook: https://www.facebook.com/NineSixteenMedia

Additional Resources:

Don’t forget to sign up for my free training >> How to Scale to Consistent 10K Months Without Hiring a Team: https://www.learnwithbrandi.com/10k

Follow the Podcast: https://podcasts.apple.com/us/podcast/serve-scale-soar/id1477998650

Follow Brandi on Instagram: https://www.instagram.com/brandimowles

Follow Brandi o

This episode is one of the hardest episodes I have ever recorded because not many people know this story. I am sharing my story about how three years ago, we filed for bankruptcy. 

Bankruptcy is a lonely position to be in. There’s a lot of shame attached to it, and there's a lot of money mindset shifting that has to go on. If you have ever been in the position where debt collectors are calling and you just can’t get ahead,  I know that it is such a lonely place because no one wants to talk about it or how to get out of it. It’s such a shameful thing in our society. 

I finally decided to share my story with a friend who then revealed that she had experienced the exact same thing. We had both been carrying around the weight of this experience alone because we were too ashamed to share. With that said, I really want to open up the conversation and talk about this topic because the more we talk about it, the less taboo it is and the more financially secure people can be.

No matter what your situation is right now, there will be takeaways for you in this episode. Tune in to hear more about why I filed for bankruptcy, how it impacted our lives and friendships, why we need more money transparency, and the importance of not letting money or business difficulties defeat you. 

Find the full show notes at www.brandimowles.com/135

Additional Resources:

Don’t forget to sign up for my free training >> How to Scale to Consistent 10K Months Without Hiring a Team: https://www.learnwithbrandi.com/10k

Follow the Podcast: https://podcasts.apple.com/us/podcast/serve-scale-soar/id1477998650

Follow Brandi on Instagram: https://www.instagram.com/brandimowles

Follow Brandi on Facebook: https://www.facebook.com/Brandiandcompany

Let’s talk about premium services! 

In this episode of Serve Scale Soar®, I am sharing some of the best premium services you can offer this year. No matter if you are already a service provider or you are just getting started, these are the services that I see being massive as the year goes on. I see business owners ask about these services all the time.  It’s not an extensive list, but it is the top 10. 

With the Great Resignation, more and more professionals and businesses are going online. That means these services are in huge demand! People are in desperate search of service providers and they are ready to pay you for your expertise. 

It’s time to stop calling yourself a virtual assistant. People hear that and think of low-dollar amounts. Offering these premium services will take you and your business to the next level professionally and financially. 

No matter what service you are offering, it is totally possible to scale your business to whatever income goal you want this year. You just need to understand the value of what you’re offering and charge your clients accordingly. 

Make sure to tune into this value-packed episode to learn more about what services are in huge demand, why they are so popular, and tips for scaling your business, so you can make 2022 the year you hit your financial goals! 

Find the full show notes at www.brandimowles.com/134

Resources Mentioned:

DM me on Instagram for the full guide: https://www.instagram.com/brandimowles/

Additional Resources:

Don’t forget to sign up for my free training >> How to Scale to Consistent 10K Months Without Hiring a Team: https://www.learnwithbrandi.com/10k

Follow the Podcast: https://podcasts.apple.com/us/podcast/serve-scale-soar/id1477998650

Follow Brandi on Instagram: https://www.instagram.com/brandimowles

Follow Brandi on Facebook: https://www.facebook.com/Brandiandcompany

In this week's episode of Serve Scale Soar®, we are going to be talking about how to get all the stuff done and finding the time to do it. 

The key is to look at your time differently. It has worked for me, it has worked for many seven-figure entrepreneurs, and it has worked for people just getting started. No matter where you are on your journey, if you follow these four tips, you will find more time to get stuff done. 

It doesn’t matter if you are single, married, or a mom. No matter what your situation is, we all have the same amount of time in a day and honestly, that’s pretty empowering if you think about it! It’s how we use that time that differs so much. Don’t use your situation as an excuse to not do the things you need to do! 

Tune in to hear my tactical advice for making the most of your time and getting everything done. These tips are the things I have used to build my business as well as help the students inside of my program. 

If you implement these tips, you will be able to accomplish your goals! Just go into it with an open mind and make the shift. Make sure you tune in to hear them all! 

Find the full show notes at www.brandimowles.com/133

Additional Resources:

Don’t forget to sign up for my free training >> How to Scale to Consistent 10K Months Without Hiring a Team: https://www.learnwithbrandi.com/10k

Follow the Podcast: https://podcasts.apple.com/us/podcast/serve-scale-soar/id1477998650

Follow Brandi on Instagram: https://www.instagram.com/brandimowles

Follow Brandi on Facebook: https://www.facebook.com/Brandiandcompany

Successful service providers come from all different industries!

In this episode of Serve Scale Soar®, I sat down with Janine Kelbach to talk about how she went from being a nurse to a nurse writer agency to a leveraged program creator. Janine is the perfect example of taking your existing knowledge and using it to grow a niched-down service-based business. 

Like so many of us, she was a mom just trying to figure out how she could start a business that she could do from home while she took care of her kids. As we know, providing a service is truly the best path to generating cash flow quickly.

After building her service-based business, she joined Beta to Biggie where she learned how to create a leveraged program to help others launch their own freelance writing business. We worked together on her webinar, ads strategy, and evergreen offers, and together we turned her very first launch into a huge success. 

Janine Kelbach, BSN RNC-OB, is a wife, mom of 2 boys (and 2 Great Danes), educator, and author of the book, Entreprenurse: 30+ Nurses Turn Into Business Owners and Share Their Secrets to Success. 

She has been a Freelance Health Content Writer since 2013 and is the CEO of Write RN. She hosts The Savvy Scribe Podcast and owns SavvyNurseWriter.com. Her team of RN writers help healthcare companies with their content and social needs.

Tune in to hear more about Janine’s inspiring story, some practical tips on time management, and why you need to just get started. This episode is packed with valuable information and inspiration. You don’t want to miss it! 

Find the full show notes at www.brandimowles.com/132

Resources Mentioned:

Check out Beta To Biggie

Check out the 7 Day Nurse to Writer Challenge

Savvy Nurse Writer

Follow Savvy Nurse Writer on Instagram

Connect with Janine on LinkedIn

Join the Savvy Nurse Writer Community

Additional Resources:

Don’t forget to sign up for my free training >> How to Scale to Consistent 10K Months Without Hiring a Team

Follow the Podcast

Follow Brandi on Instagram

Let’s talk about brand photos! 

This may be something you have been avoiding for a long time or it may be something that’s on your to-do list. Wherever you fall on that spectrum, this episode of Serve Scale Soar® is one you don’t want to miss. 

Having high-quality brand photos can take your business to the next level and help you attract the type of clients that you want to work with. It also makes creating promotional materials or graphics for your business a breeze because you have a ton of gorgeous photos ready to go. 

To tell you more about it, I brought in my brand photographer Christina Jones. She is an extremely talented photographer who is a pro at working with businesses. She has a wealth of experience and tips for how to rock your brand photography session, so she is here to share it all with us.

Christina Jones is a Florida-based business lifestyle photographer. She helps female creatives and entrepreneurs create scroll-stopping imagery so they can attract their target audience and build the brand and business of their dreams! She is also the founder of ColorJoy Stock, a stock photo, video, and design membership for diverse women. 

Tune in to learn more about how to find the right photographer for you, what questions to ask, what to look for in your contract, how to dress for your shoot, and even some tips for getting more comfortable in front of the camera. 

Find the full show notes at www.brandimowles.com/131

Resources Mentioned:

Check out Christina’s website

Follow Christina on Instagram

Follow Color Joy Stock on Instagram

Download the Brand Story Shot List template

Additional Resources:

Don’t forget to sign up for my free training >> How to Scale to Consistent 10K Months Without Hiring a Team

Follow the Podcast

Follow Brandi on Instagram

Follow Brandi on Facebook

Have you heard of a Tiny Offer®?

If you aren’t sure what that is, it’s a low-priced offer that is typically less than $50. It is sometimes referred to as a self-liquidating offer.  It takes your customers through a sequence of other offers. Creating a successful funnel with these types of offers isn’t always easy, but don’t give up! It’s worth your effort and consistency. 

In today’s episode of Serve Scale Soar®, I sat down with Allie Bjerk to talk about everything you need to know to create your first Tiny Offer®. Allie has a ton of experience with creating these offers and finding an ad strategy and system that works, and she is here today to help you do the same. 

Allie Bjerk is a visibility strategist, coach, and consultant. Allie has helped hundreds of business owners create the visibility strategies and marketing plans behind growing super-profitable businesses for balanced and prosperous lives. As a funnel expert, Allie has taken her marketing agency experience and used it to lead entrepreneurs towards their goals through her transformational programs focusing on tiny offer strategies. In addition, her utilization of digital products results in entrepreneurs making money while simultaneously growing their business and following. 

Tune in to learn more about what a Tiny Offer® is, who they are for, creating the perfect ad strategy for your offer, and the mindset behind launching your funnel. This episode has so much useful information, you don’t want to miss it! 

Find the full show notes at www.brandimowles.com/130

Resources Mentioned:

Tiny Offer® Toolkit Bundle

Follow Allie on Instagram

Visit Allie’s website

Follow Allie On Facebook

Additional Resources:

Don’t forget to sign up for my free training >> How to Scale to Consistent 10K Months Without Hiring a Team

Follow the Podcast

Follow Brandi on Instagram

Follow Brandi on Facebook

Book-a-call funnels are everywhere, promising to fill your calendar with paying clients. But before you spend another dollar on ads, let’s break down what they really entail, who they work for, and when you’re better off focusing elsewhere. In this episode, I walk you through the hidden fees (both in money and time), how pricing plays a crucial role, and three alternatives to consider if you’re not quite ready for a full-on automated discovery-call machine.

Topics Covered In This Episode:

1. Book-a-Call Funnels Require Deep Pockets & System: Unless you’re charging $3K–$5K+ per month, ad costs will eat your profits. Make sure you can onboard new clients seamlessly.
2. Cold Traffic = More Discovery Calls, More No-Shows, & More Time Spent: If your sales process isn’t “conversion-optimized,” you’ll end up doing more calls that don’t convert.
3. You Need High-Quality Assets & Pre-Selling: Testimonials, case studies, and a strong nurture sequence are non-negotiable. Without those, cold ads turn into a leak where leads slip through.
4. Evaluate Your Capacity Before You Scale: If you can’t handle 5–10 new clients next month without breaking your fulfillment, hold off on the funnel. Overpromising leads to underdelivering.
5. Three Alternatives to Generate High-Paying Clients Right Now: Paid speaking inside established communities, guest podcasting, and leveraging warm list

Find the full show notes at:  https://brandimowles.com/255

Loved This Episode? Check Out More Here. ⬇️

CLICK HERE TO LEARN THE ONE THING YOUR DISCOVERY CALLS ARE MISSING 

Additional Resources:

Episode 236 - LEARN THE 4 MARKETING MISTAKES THAT ARE COSTING YOU CLIENTS AND CASH

Ready to go from $0–$5K+ months without guessing? Apply now for one-on-one mentorship and a community of women doing $10K–$30K months: Apply to The Strategist Society »

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What’s your pricing persona? 

In this episode of Serve Scale Soar®, we are talking all about your pricing persona identifier. I have worked with thousands of service providers in my career. I have seen how they have priced their services and have noticed that they all generally fall into one of five categories. 

So today I am going to be sharing what these five categories are, how to move to the next level, or even how to jump from the bottom straight to the top. No matter which category you fall into, just know that I have been there! The first step: being aware of where you are so that you can move forward. 

The worst thing that can happen as you’re growing your business is getting maxed out on your time and effort before you have reached your income goals. I have found that there really is a sweet spot with pricing for service providers and I am sharing it all with you today. 

Tune in to learn about the five pricing personas, the benefits of each, the downfalls of each, and how to move to the next level. You’ll learn how to price your services in a way that feels good for you and gets you the pay you deserve. 

I am also providing some tools and resources to help you achieve your business goals so you don’t want to miss this episode! 

Find the full show notes at www.brandimowles.com/129

Resources Mentioned:

Free On Demand Training

Pricing Calculator

Additional Resources:

Don’t forget to sign up for my free training >> How to Scale to Consistent 10K Months Without Hiring a Team

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Are you ready for some serious inspiration? 

In this episode of Serve Scale Soar, I brought on one of my students, Amanda Scott, to talk about how she scaled her web design business and now gets referrals left and right. In web design, you need a consistent stream of clients coming in to scale. It takes hard work and determination, but Amanda put in the work and made it happen. 

Amanda works with busy, creative women who are ready to stop wasting so much time, money, and effort and finally have a brand and website they can feel confident in. She gives them the tools to look and feel totally confident with their brand and websites because she’s strategically built them from the ground up.

As a Showit design partner with a BFA in Graphic Design, over ten years of design experience under her belt, and six years of experience designing websites for corporate companies, she has the knowledge and expertise to create a bullet-proof plan for marketing her client’s businesses with confidence.

Amanda is a true inspiration. She recognized the power of niching down in her services and making genuine connections with potential clients instead of being salesy. Because of this, she was able to grow her business tremendously and become a verified designer on Showit. 

Tune in to hear more about Amanda’s tips for finding clients on Instagram using genuine connections, the steps she took to become a verified designer on Showit, the power of niching down, and how to tap into your creativity. 

Find the full show notes at www.brandimowles.com/128

Resources Mentioned:

brandimowles.com/2019/10/22/angie-trueblood

amandascottdesignco.com

instagram.com/amandascottdesignco

facebook.com/amandascottdesignco

Additional Resources:

Don’t forget to sign up for my free training >> How to Scale to Consistent 10K Months Without Hiring a Team

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Let’s talk about mass marketing!   

In this episode of Serve Scale Soar, I am sharing how you can use a leveraged program to scale your one-on-one services and how my Beta to Biggie students are doing just that. 

Marketing is the foundation of your business if you want to consistently grow. Whether it’s through referrals, active marketing, or passive marketing, it is essential as service providers for finding our clients and keeping our pipelines full. 

For my students inside the Beta to Biggie program, creating a leveraged program is actually scaling their one-on-one services. I know what you may be thinking- marketing for a program and marketing for one on one services is a little different, but I am talking about how you can use one to grow the other. 

I love this method for scaling a service based business. Your income doesn’t have to be limited by the amount of time you have to dedicate to clients. Creating a program not only brings you new clients, but it increases your revenue without increasing your workload. 

Tune in to hear how the customer journey looks for a leveraged program and why creating a DIY program for clients that can’t afford your services is a great way to increase your income, free up your time, and create multiple sources of revenue.

Don’t miss this episode! 

Find the full show notes at www.brandimowles.com/127

Resources Mentioned:

betatobiggie.com

Additional Resources:

Don’t forget to sign up for my free training >> How to Scale to Consistent 10K Months Without Hiring a Team

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