Explorez tous les épisodes du podcast Send Better Emails
| Titre | Date | Durée | |
|---|---|---|---|
| How Amazon Sellers Can Build Real Customer Relationships | EP41 | 11 Nov 2025 | 00:42:34 | |
This week on Send Better Emails, Jamie and James chat with Jake Russell, co-founder of Mercatus, an agency that helps brands succeed on Amazon. Jake shares how he got started selling iPad cases when the first iPad launched and what he learned about building a business on Amazon. He explains why Amazon is still the best place for reach and conversion but also why sellers risk losing control of their customer data. Expect insights on first party data, brand building, and the smart ways to use email marketing to support Amazon growth. Jake also shares his most expensive mistake in marketing and a few strong opinions about Bohemian Rhapsody and Dubai. 🎧 A must listen for anyone running or supporting an e-commerce brand that sells on Amazon. #newsletters #crm #emailmarketing | |||
| What makes good Shopify stores great? | EP40 | 30 Oct 2025 | 01:03:45 | |
This week on Send Better Emails, Jamie and James sit down with Nathan Lomax, co-founder of Quickfire Digital, a leading Shopify agency. Nathan shares how he built Quickfire, why events like Ecom Collab Club and Engage for Ecommerce are bringing the community together, and what he has learned helping brands grow online. He also talks about launching Snoop Boutique with his fiancée and what it taught him about running a brand from the other side. You will hear Nathan’s take on what makes great Shopify stores, how to manage time across multiple projects, and why conversational commerce will define the next wave of ecommerce growth. 🎧 Perfect for ecommerce founders and marketers who want to understand how to scale a Shopify store the right way. Quickfire Digital: https://www.quickfiredigital.com/ Snoop Boutique: https://snoop-boutique.co.uk/ #newsletters #crm #emailmarketing | |||
| The best e-commerce welcome automations do this. | EP31 | 31 Jul 2025 | 00:28:55 | |
Welcome automations are important. Maybe THE most important thing in email marketing. Maybe. In this episode, James and Jamie break down their thoughts on what a good e-commerce welcome flow looks like. Whether you're unsure about your discount strategy or how long you should make your welcome flow, grab some ideas here. #newsletters #crm #emailmarketing | |||
| 😱 Gmail's new unsubscribe feature 😱 | EP30 | 24 Jul 2025 | 00:18:32 | |
ROLLING OUT NOW - Gmail's new unsubscribe feature is set to change how people manage their email subscriptions. But what does this mean for email marketers? Should we be happy? Or scared out of our minds? Listen in as Jamie and James break down the new feature and what it means for email marketing. #newsletters #crm #emailmarketing | |||
| AI PREDICTIONS in Email Marketing... How Original... | EP29 | 17 Jul 2025 | 00:30:14 | |
Alright, well, we had to do this at some point. It's important though and we've made it interesting. Listen in as James gives Jamie some AI predictions for the future of email marketing. Jamie gives his take and rates the predictions out of 10. AI isn't coming. It's here. #newsletters #crm #emailmarketing | |||
| Getting your first 5000 subscribers for your newsletter 🔥 | EP28 | 10 Jul 2025 | 00:27:25 | |
SECRET NORWICH UPDATE Remember that newsletter we started a while back? Nah, probably not. But it did happen. And we're building it in public so that we can all learn something along the way. Find out how we've grown to 5000 subscribers, where we messed up, what works and what doesn't and the plans for the future. It's not often you get this kind of insight. #newsletters #crm #emailmarketing SECRET NORWICH: https://www.secretnorwich.com/ | |||
| EMAIL MYTH BUSTING | True or False? | EP27 | 03 Jul 2025 | 00:21:10 | |
This week, Jamie and James tackle a few email marketing myths and give you their take (with a BS score included). They cover these myths: “It’s better to send your email on a Monday rather than a Friday.” “Including emojis will always improve my open rate.” “Recipients will get angry if you miss an email.” “Boring-looking emails get less engagement.” “Sending to fewer than 100 people is pointless.” Listen in and get your myth-busting gear on. #newsletters #crm #emailmarketing | |||
| Repurposing: Make your newsletter go further | EP26 | 26 Jun 2025 | 00:16:48 | |
Your content should never be 'one and done' and newsletters are no different. If you've spent time creating some excellent content, how about turning it into a newsletter edition? Think about it: social posts, blog posts, video content, webinars, workshops, press coverage, whitepapers etc etc. Listen in to Jamie and James as they talk about how to do it right. #newsletters #crm #emailmarketing | |||
| Best bits of the MailChimp conference | EP25 | 17 Jun 2025 | 00:28:07 | |
James and Jamie break down 4 of the biggest takeaways from the MailChimp FWD: <London> conference. Email marketing tips, a chimp's backside and James' bad haircut. By now, you should know what to expect from this podcast... Listen in and justify missing out on a great event. #newsletters #crm #emailmarketing | |||
| Your 'Email Brand' - The secret to email marketing | EP24 | 12 Jun 2025 | 00:31:38 | |
James reckons he's the first to coin the phrase 'Email Brand'. We're not sure. But he does raise some good points here. What is your 'Email Brand' and why does it matter so much? Get it right and your opens, clicks and replies climb through the roof. Get it wrong and it's a disaster. Listen in and get your tips now. #newsletters #crm #emailmarketing | |||
| What to do when you make a mistake | EP23 | 29 May 2025 | 00:27:39 | |
What should you do if you make a mistake in one of your email campaigns? In this episode, the lads talk about the art of the apology email. It's easy to make a big deal out of making an error in your newsletter - here's why, in most cases, it might not be such a bad thing after all. #newsletters #crm #emailmarketing | |||
| EP22 | GUEST: Adam Faulkner! The video expert who runs marathons, creates funny content and got robbed once | 22 May 2025 | 01:02:44 | |
Join us for this very special episode of Send Better Emails. The FIRST ever episode with a guest. Somehow, Jamie and James got the tech to work. Amazing. Listen in and hear stories from Adam Faulkner: stand-up comedian, speaker, content creator, marathon runner, cyclist and soon-to-be-father. Adam covers how he keeps the fun in content creation through comedy and creativity. #newsletters #crm #emailmarketing ADAM'S LINKEDIN: https://www.linkedin.com/in/adamjfaulkner/ SIGN UP TO OUR NEWSLETTER: https://shorturl.at/30ntj | |||
| From Side Hustle to Seven Figures with Dan McClen | EP39 | 24 Oct 2025 | 01:04:43 | |
This week on Send Better Emails, Jamie and James are joined by Dan McClen, an accountant who became an entrepreneur and built and sold two successful e-commerce brands. Dan shares how he grew Solace Jewellery from a small side project into a seven-figure business before selling it and taking over Attacus Cycling, which he turned around from a loss to steady growth. He now runs Ecom Coach, helping store owners build profitable and sustainable ecommerce businesses. In this episode, Dan talks about why knowing your numbers matters more than chasing trends, how great customer service builds loyal customers, and why focusing on the basics is the real secret to growth. 🎧 A must-listen for ecommerce founders who want to scale profitably and send better emails. Ecom Coach: https://ecomcoach.io/ #newsletters #crm #emailmarketing | |||
| BONUS EP | James reacts to CRINGE CLICHÉS 😬😬 | 19 May 2025 | 00:17:16 | |
Check out this bonus episode of Send Better Emails: James reacts to CRINGE CLICHÉS. In this ep, Jamie presents James with some cringeworthy clichés from the world of newsletters. Watch James grimace and rate them out of 10. #newsletters #crm #emailmarketing | |||
| CREATOR SPECIAL | How to turn social followers into newsletter subscribers | EP21 | 15 May 2025 | 00:29:37 | |
In the final part of our Creator Trilogy, James and Jamie talk about how content creators and influencers turn social media followers to newsletter subscribers. Wherever you have followers, there are some simple things you can do to make sure you start moving those people across. Tune in and enjoy. #newsletters #crm #emailmarketing | |||
| BONUS EP | James reacts to SPICY TAKES 🔥🔥 | 12 May 2025 | 00:16:11 | |
Check out this bonus episode of Send Better Emails: James reacts to SPICY TAKES. In what was originally billed as an intro to a full episode, the lads decide this deserves to be a bonus episode. Listen in as Jamie lists out some spicy email marketing takes and James reacts. #newsletters #crm #emailmarketing | |||
| CREATOR SPECIAL | What content creators MUST write about | EP20 | 08 May 2025 | 00:26:24 | |
In episode 2 of our Content Creator Trilogy, James and Jamie discuss what content creators should write about in their newsletters. If you're looking to build a newsletter and convert your social media followers into newsletter subscribers, give this episode a listen. In the last episode, the boys broke down why content creators should build a newsletter. Here, they go into detail on what your newsletter should include. #newsletters #crm #emailmarketing | |||
| CREATOR SPECIAL | Why content creators MUST build newsletters | EP19 | 01 May 2025 | 00:25:34 | |
The first part in what James is billing as a trilogy, this episode covers why newsletters are a MUST for content creators. The headlines:
If you're a content creator, influencer or thought-leader, this episode is for you. #newsletters #crm #emailmarketing | |||
| The secret to good newsletter design | EP18 | 24 Apr 2025 | 00:34:27 | |
What is the optimal approach to design when it comes to newsletters? Scaled-back and simple? Or beautiful and complex? James and Jamie discuss the merits of both and offer their advice as email specialists. If you're been here for a while, you know what to expect. If you're new, the name is on the tin. #newsletters #crm #emailmarketing | |||
| What should I write about?? | EP17 | 17 Apr 2025 | 00:34:03 | |
A common problem: not knowing what to write about in your newsletter. James and Jamie are here to help. In this episode, they run through some of the best things you can write about in your newsletter. James: "You should write about your Ex in your newsletters". What's he on about? #newsletters #crm #emailmarketing | |||
| Nail your newsletter sign-up forms | EP16 | 10 Apr 2025 | 00:28:41 | |
Before we go chasing email list growth, we want to make sure our sign-up forms are in order. In this episode, James and Jamie talk specifically about newsletter sign-up forms and how to create great ones. - The different components that make an excellent sign-up form. - How to craft great copy for your sign-up form. - What data to ask for in your sign-up forms. #newsletters #crm #emailmarketing | |||
| How we got 1200 subs in 2 weeks 💥 Secret Norwich update | EP15 | 03 Apr 2025 | 00:33:46 | |
Tune in for the latest Secret Norwich udpate. If you've wondered how newsletters get built, this episode is perfect for you. James and Jamie cover: - How the newsletter started. - Where they are getting subscribers from - How to make sure your subscribers are high-quality - What's next for Secret Norwich Notes: https://jsbdigital.co.uk/ https://www.secretnorwich.com/ #newsletters #crm #emailmarketing | |||
| We're building a newsletter in public 😲 | EP14 | 27 Mar 2025 | 00:25:57 | |
That's right. And it'll either be embarrassing or impressive. In this episode, James and Jamie talk about the launch of Secret Norwich - a local newsletter that describes hidden gems and little-known facts about Norwich. We're 1 week in so consider this your first update. Hopefully, we'll all learn something along the way... This episode is perfect if you've ever asked yourself the question: "How do I start a newsletter?" Oh and, if you're interested, you can sign up for Secret Norwich here: https://www.secretnorwich.com/ #newsletters #crm #emailmarketing | |||
| How to smash Black Friday | EP38 | 16 Oct 2025 | 00:30:21 | |
After a few weeks off (and one memorable flight to Ibiza), Jamie and James are back and this time they’re talking Black Friday. In this episode, they break down how e-commerce brands should approach the biggest sales period of the year (before, during and after) with a focus on smart segmentation, audience strategy, and avoiding lazy “10% off” tactics. Expect chat about golf-themed discounts, over-masculine marketing metaphors, and why 80% of good email marketing happens before you ever hit send. 👉 Follow for more episodes on growing, segmenting, and sending better emails. #newsletters #crm #emailmarketing | |||
| How to A/B test subject lines properly | EP13 | 20 Mar 2025 | 00:34:02 | |
Ever asked yourself: "How do I A/B test my subject lines?" If you have, this is exactly the episode you need to listen to. In this ep, the lads cover: - How to A/B test your subject line - Some tests they recommend - Some tests they've conducted recently - Subject line A/B testing best practices #newsletters #crm #emailmarketing | |||
| Accessibility - does it matter? Like, really? | EP12 | 13 Mar 2025 | 00:36:49 | |
Spoiler: the answer is yes, it does matter. But for reasons you might not expect. Dive into this self-indulgent episode of Send Better Emails - expect more for the same: email marketing knowledge and off-topic and barely interesting small talk. Note: here is the Litmus article they mentioned in the episode: https://www.litmus.com/blog/ultimate-guide-accessible-emails #newsletters #crm #emailmarketing | |||
| Make it personal. Email personalisation 101 | EP11 | 06 Mar 2025 | 00:35:18 | |
Email marketing comes into its own if you make it personal. Join Jamie and James as they chat about what email personalisation really means. If you don't want email marketing tips, maybe just listen to hear about the time James stole someone's suitcase. #newsletters #crm #emailmarketing | |||
| How to get started with email automation | EP10 | 27 Feb 2025 | 00:34:39 | |
Whether you're running a basic email programme (like, sending a monthly newsletter), or you're an e-commerce store running a more complex CRM system, we've got you covered with the basics here. James and Jamie answer questions like: "What email automation should I use?" "How can I get started with email automation?" "Which email automations make the most money?" "Does putting hypothetical questions in a podcast blurb help with SEO?" (OK - they don't answer that last question.) #newsletters #crm #emailmarketing | |||
| Segmentation for dummies - the true power of good email marketing | EP9 | 20 Feb 2025 | 00:33:17 | |
Segmentation is the foundation for truly powerful email marketing. If you're not sure how to get started, give this episode a listen. It's worth listening to just for James' gold-panning metaphor... #newsletters #crm #emailmarketing | |||
| The real ROI of email marketing | EP8 | 13 Feb 2025 | 00:33:59 | |
Running a B2B newsletter and don't know what to expect as an ROI? Running an e-commerce store with a CRM function and need to get a handle on the ROI? Join Jamie and James as they discuss the real ROI of email marketing. #newsletters #crm #emailmarketing | |||
| Cold emails vs newsletters | EP7 | 06 Feb 2025 | 00:34:24 | |
Cold emails vs newsletters. Two very different forms of email marketing that need very different strategies. Jamie gets a few things off his chest during this episode, while James smiles and nods. James also reveals the secrets of his criminal childhood... #newsletters #crm #emailmarketing | |||
| The truth about subject lines | EP6 | 30 Jan 2025 | 00:35:09 | |
How do I nail my subject lines? | |||
| This is better than a social following. | EP5 | 23 Jan 2025 | 00:31:24 | |
What's better than a big social media following? Jamie and James try to make 'first-party data' as interesting as possible in this episode. | |||
| Send your newsletter this often: | EP4 | 16 Jan 2025 | 00:30:57 | |
Scratching your head about how often to send your newsletter. Listen in as James and Jamie tell you EXACTLY how often to send. | |||
| The Power of Small Segments | EP37 | 09 Oct 2025 | 00:21:40 | |
In this episode of Send Better Emails, Jamie and James discuss the importance of targeted email segmentation, emphasising that even small segments can yield high value. This episode highlights the significance of understanding audience behaviour and crafting personalised messages to enhance engagement and retention. Sounds fun, right? Takeaways
#newsletters #crm #emailmarketing | |||
| Open rates aren't worth ****? | EP3 | 16 Jan 2025 | 00:32:59 | |
Are open rates all that? | |||
| How to make your newsletter not suck. | EP2 | 16 Jan 2025 | 00:31:17 | |
They covered why your newsletter sucks in the last episode. This time, James and Jamie give you some tips on how to make it not suck. | |||
| Why your newsletter sucks. | EP 1 | 15 Jan 2025 | 00:32:40 | |
Go on. Get stuck into the first episode of Send Better Emails. | |||
| Making a premium (paid) newsletter. Secret Norwich Update | EP36 | 11 Sep 2025 | 00:32:00 | |
James is officially engaged — and yes, the email marketing puns are already flying. In this episode of Send Better Emails, Jamie and James talk weddings, stag dos, and how being “engaged” takes on a whole new meaning when you’re an email marketer. They also share a big update on Secret Norwich, their experimental local newsletter: how it grew past 9,000 subscribers in just six months, why paid ads didn’t kill engagement, and how they’re about to launch a premium tier with extra history, community perks, and real revenue potential. 👉 Hit follow so you don’t miss the next update. #newsletters #crm #emailmarketing | |||
| The Hidden Benefit of Writing Newsletters | EP35 | 28 Aug 2025 | 00:16:55 | |
A quick mini episode for you: the hidden benefit of writing newsletters. We can quickly become obsessed with open rates, click rates and leads (for good reason), but there are other benefits to writing and sending a newsletter that deserve to be spoken about. Jamie and James dive into one here - give it a listen. #newsletters #crm #emailmarketing | |||
| How to bring an email list back from the dead 🧟 | EP34 | 23 Aug 2025 | 00:25:32 | |
If you've got an old email list that has been sitting dormant, you can't just go wild and start sending emails to it again. There are a few steps you need to follow. Luckily, James and Jamie cover everything you need to know in this episode. #newsletters #crm #emailmarketing | |||
| Most underrated list-growth tactic | EP33 | 14 Aug 2025 | 00:15:11 | |
This is the most underrated list growth tactic. We're not going to tell you here in this description... what would be the point in that? You wouldn't listen to the episode then... Anyway, give this a listen and find out what we think is the most underrated email list growth tactic out there. And don't keep it a secret. The more people who know about it, the better it works. Ooooo mysterious. #newsletters #crm #emailmarketing | |||
| WhatsApp messages on Klaviyo? What's the move for e-commerce? | EP32 | 07 Aug 2025 | 00:31:04 | |
The upcoming release of WhatsApp messages through your Klaviyo account has some people excited. In the right hands, it could be a powerful tool. James and Jamie break down some of the features and give you their thoughts on the effectiveness of WhatsApp in your CRM mix. #newsletters #crm #emailmarketing | |||