Send Better Emails - The Inbox Club

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How Amazon Sellers Can Build Real Customer Relationships | EP41

Saison 1 · Épisode 41

mardi 11 novembre 2025 • Durée 42:34

This week on Send Better Emails, Jamie and James chat with Jake Russell, co-founder of Mercatus, an agency that helps brands succeed on Amazon.

Jake shares how he got started selling iPad cases when the first iPad launched and what he learned about building a business on Amazon. He explains why Amazon is still the best place for reach and conversion but also why sellers risk losing control of their customer data.

Expect insights on first party data, brand building, and the smart ways to use email marketing to support Amazon growth. Jake also shares his most expensive mistake in marketing and a few strong opinions about Bohemian Rhapsody and Dubai.

🎧 A must listen for anyone running or supporting an e-commerce brand that sells on Amazon.

#newsletters #crm #emailmarketing

Send Better Emails

---

SIGN UP TO OUR NEWSLETTER: https://shorturl.at/30ntj

VISIT OUR WEBSITE: www.theinbox.club

LINKEDIN (IF YOU MUST): https://www.linkedin.com/company/89838184

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What makes good Shopify stores great? | EP40

Saison 1 · Épisode 40

jeudi 30 octobre 2025 • Durée 01:03:45

This week on Send Better Emails, Jamie and James sit down with Nathan Lomax, co-founder of Quickfire Digital, a leading Shopify agency.

Nathan shares how he built Quickfire, why events like Ecom Collab Club and Engage for Ecommerce are bringing the community together, and what he has learned helping brands grow online. He also talks about launching Snoop Boutique with his fiancée and what it taught him about running a brand from the other side.

You will hear Nathan’s take on what makes great Shopify stores, how to manage time across multiple projects, and why conversational commerce will define the next wave of ecommerce growth.

🎧 Perfect for ecommerce founders and marketers who want to understand how to scale a Shopify store the right way.

Quickfire Digital: https://www.quickfiredigital.com/

Snoop Boutique: https://snoop-boutique.co.uk/

#newsletters #crm #emailmarketing

Send Better Emails

---

SIGN UP TO OUR NEWSLETTER: https://shorturl.at/30ntj

VISIT OUR WEBSITE: www.theinbox.club

LINKEDIN (IF YOU MUST): https://www.linkedin.com/company/89838184

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The best e-commerce welcome automations do this. | EP31

Saison 1 · Épisode 31

jeudi 31 juillet 2025 • Durée 28:55

Welcome automations are important. Maybe THE most important thing in email marketing. Maybe.

In this episode, James and Jamie break down their thoughts on what a good e-commerce welcome flow looks like.

Whether you're unsure about your discount strategy or how long you should make your welcome flow, grab some ideas here.

#newsletters #crm #emailmarketing

Send Better Emails

---

SIGN UP TO OUR NEWSLETTER: https://shorturl.at/30ntj

VISIT OUR WEBSITE: www.theinbox.club

LINKEDIN (IF YOU MUST): https://www.linkedin.com/company/89838184

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😱 Gmail's new unsubscribe feature 😱 | EP30

Saison 1 · Épisode 30

jeudi 24 juillet 2025 • Durée 18:32

ROLLING OUT NOW - Gmail's new unsubscribe feature is set to change how people manage their email subscriptions.

But what does this mean for email marketers?

Should we be happy? Or scared out of our minds?

Listen in as Jamie and James break down the new feature and what it means for email marketing.

#newsletters #crm #emailmarketing

Send Better Emails

---

SIGN UP TO OUR NEWSLETTER: https://shorturl.at/30ntj

VISIT OUR WEBSITE: www.theinbox.club

LINKEDIN (IF YOU MUST): https://www.linkedin.com/company/89838184

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AI PREDICTIONS in Email Marketing... How Original... | EP29

Saison 1 · Épisode 29

jeudi 17 juillet 2025 • Durée 30:14

Alright, well, we had to do this at some point. It's important though and we've made it interesting.

Listen in as James gives Jamie some AI predictions for the future of email marketing. Jamie gives his take and rates the predictions out of 10.

AI isn't coming. It's here.

#newsletters #crm #emailmarketing

Send Better Emails

---

SIGN UP TO OUR NEWSLETTER: https://shorturl.at/30ntj

VISIT OUR WEBSITE: www.theinbox.club

LINKEDIN (IF YOU MUST): https://www.linkedin.com/company/89838184

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Getting your first 5000 subscribers for your newsletter 🔥 | EP28

Saison 1 · Épisode 28

jeudi 10 juillet 2025 • Durée 27:25

SECRET NORWICH UPDATE

Remember that newsletter we started a while back? Nah, probably not.

But it did happen. And we're building it in public so that we can all learn something along the way.

Find out how we've grown to 5000 subscribers, where we messed up, what works and what doesn't and the plans for the future.

It's not often you get this kind of insight.

#newsletters #crm #emailmarketing

Send Better Emails

---

SIGN UP TO OUR NEWSLETTER: https://shorturl.at/30ntj

VISIT OUR WEBSITE: www.theinbox.club

LINKEDIN (IF YOU MUST): https://www.linkedin.com/company/89838184

SECRET NORWICH: https://www.secretnorwich.com/

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EMAIL MYTH BUSTING | True or False? | EP27

Saison 1 · Épisode 27

jeudi 3 juillet 2025 • Durée 21:10

This week, Jamie and James tackle a few email marketing myths and give you their take (with a BS score included).

They cover these myths:

“It’s better to send your email on a Monday rather than a Friday.”

“Including emojis will always improve my open rate.”

“Recipients will get angry if you miss an email.”

“Boring-looking emails get less engagement.”

“Sending to fewer than 100 people is pointless.”

Listen in and get your myth-busting gear on.

#newsletters #crm #emailmarketing

Send Better Emails

---

SIGN UP TO OUR NEWSLETTER: https://shorturl.at/30ntj

VISIT OUR WEBSITE: www.theinbox.club

LINKEDIN (IF YOU MUST): https://www.linkedin.com/company/89838184

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Repurposing: Make your newsletter go further | EP26

Saison 1 · Épisode 26

jeudi 26 juin 2025 • Durée 16:48

Your content should never be 'one and done' and newsletters are no different.

If you've spent time creating some excellent content, how about turning it into a newsletter edition?

Think about it: social posts, blog posts, video content, webinars, workshops, press coverage, whitepapers etc etc.

Listen in to Jamie and James as they talk about how to do it right.

#newsletters #crm #emailmarketing

Send Better Emails

---

SIGN UP TO OUR NEWSLETTER: https://shorturl.at/30ntj

VISIT OUR WEBSITE: www.theinbox.club

LINKEDIN (IF YOU MUST): https://www.linkedin.com/company/89838184

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Best bits of the MailChimp conference | EP25

Saison 1 · Épisode 25

mardi 17 juin 2025 • Durée 28:07

James and Jamie break down 4 of the biggest takeaways from the MailChimp FWD: <London> conference.

Email marketing tips, a chimp's backside and James' bad haircut. By now, you should know what to expect from this podcast...

Listen in and justify missing out on a great event.

#newsletters #crm #emailmarketing

Send Better Emails

---

SIGN UP TO OUR NEWSLETTER: https://shorturl.at/30ntj

VISIT OUR WEBSITE: www.theinbox.club

LINKEDIN (IF YOU MUST): https://www.linkedin.com/company/89838184

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Your 'Email Brand' - The secret to email marketing | EP24

Saison 1 · Épisode 24

jeudi 12 juin 2025 • Durée 31:38

James reckons he's the first to coin the phrase 'Email Brand'. We're not sure. But he does raise some good points here.

What is your 'Email Brand' and why does it matter so much?

Get it right and your opens, clicks and replies climb through the roof. Get it wrong and it's a disaster.

Listen in and get your tips now.

#newsletters #crm #emailmarketing

Send Better Emails

---

SIGN UP TO OUR NEWSLETTER: https://shorturl.at/30ntj

VISIT OUR WEBSITE: www.theinbox.club

LINKEDIN (IF YOU MUST): https://www.linkedin.com/company/89838184

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