Selling To Corporate – Détails, épisodes et analyse

I’m sharing today’s Selling to Corporate ® episode with the amazing Jennifer Macdonald- Nethercott. Taking you on Jennifer’s inspiring journey as a Chartered Marketer and owner of Strath Communications, this episode is a treasure trove of insights for anyone looking to understand the art of blending marketing strategies with business objectives, maintaining financial stability, and effective sales-focused business growth.

Tune in as Jennifer discusses her personal approach to building real relationships, the value of local insights, and how proactive outreach and tracking can lead to a 15% increase in turnover and a 35% rise in profit. Whether you’re considering joining the C Suite ®, looking for marketing support, or wanting to balance work and personal life, this episode is packed with actionable advice and real-life success stories.

In this episode I’m sharing;

• The necessity of performing consistent daily sales activities. This practice is crucial for converting leads and sustaining business momentum.

• Discover how Jen plans her work schedules to achieve a harmonious balance between personal life and professional commitments, incorporating regular networking and strategic planning.

• Learn how the C Suite ® training program has transformed Jen’s sales processes, leading to consistent and impressive business results. Jen’s dedication to the training proves that trusting and following the process can yield spectacular outcomes.

• LinkedIn's effectiveness is waning for corporate clients.

• The Importance of Local Insight and Financial Planning in Marketing

Key Quotes;

Balancing B2B and B2C: "It's always interesting to me because it's one of the biggest questions that we get is, how possible is it to run a b to c and b to b business? And I always think, well, I do it, so it can't be rocket science." 

00:02:1600:02:28

"Because when you are somebody who is qualified to a high level in your area, you can give companies very different strategic support than what we would normally think of as being strategy. When you are working with both coaches, consultants from that kind of solopreneur space to working on marketing campaigns, especially when they have more budget, there's a lot more strategic guidance that goes into that."

00:09:4500:10:28

It's that as a marketer, sales doesn't necessarily come naturally to you. But when you set up your own business, you have to become a salesperson otherwise you're not going to earn any money. Some of the smaller businesses I work with, you have to speak to them about what sales they're doing because, ultimately, like other coaches and consultants I work with, they need to be doing that one to one outreach as well to generate it because marketing is not going to provide all the leads they need for generating the income they want to.

00.27.33 - 00.28.36

Key Resources Mentioned in this Episode:

Tickets are now on sale for Converting Corporates 2025, use code CELEBRATE for your special discount here.

Grab your Sales Tracking Spreadsheet here.

Click here to watch my video on how to troubleshoot your sales process.!

Join The C Suite ® Self Study now! If you’re looking to get the best support in selling your services to corporate organisations, not to mention email templates and proposal outlines so that you really can convert at much higher rates and sell your services more successfully then click here now.

Take the Selling to Corporate ® offer quiz and find out what the best offer is that you could sell to corporate. 

Sign up here for the webinar on Five Simple Steps to Landing Corporate Clients.

Top 5 Business Development Questions: If you’re looking to convert more business development calls into sales? You need to be asking the right questions and getting the best information to support future work. Download my Top 5 BDQs here and start getting quality information from your prospects.

Connect with me on LinkedIn.

If you've been consuming the content and LOVE the show, please make sure you take five minutes out of your day to leave a review. 

Click here if you would like to listen to my recent TEDx talk.

In this episode, I’m covering the key reasons why sales can become a bottleneck in your business and sharing the importance of continuously developing your sales skills to avoid bad habits and scale effectively. We’ll explore the impact that lack of experience, confidence, and even a dislike of sales can have on both small business owners and larger corporate sales teams. Plus, I’ll share insights from a corporate client who discovered their own sales team was the bottleneck for their sales pipeline.

In this episode I’m sharing;

- Why your B2B sales are sluggish this summer and how to fix it

- Unblocking your B2B revenue pipeline this summer: key strategies to implement

- Summer Sales Slump? Diagnose and address your B2B revenue bottlenecks

- How to Identify and overcome sales hurdles in your B2B business

- Proven techniques to boost B2B sales and prevent summer revenue stalls

- Is your B2B revenue stalled? Actionable steps to revitalise sales efforts

- Combatting summer sales slowdowns: Essential B2B practices for consistent revenue

- Re-energize your B2B sales process and avoid revenue stagnation

- Overcoming B2B sales challenges in summer: Strategies for unblocking revenue

- End your summer sales slump with these expert B2B revenue tips

Key Quotes;

"So if you're bottlenecking your business and your sales pipeline, you might find that that's down to a lack of understanding or a lack of measurement around metrics so that, actually, when you're thinking about making any time, energy, or financial investment into your sales pipeline and your development around sales, you're buying similar things rather than buying things that actually fix the problem."

— Jess Lorimer 00:28:2300:28:34

"Put things in place, protect yourself, future proof your business, and ultimately give yourself more room to scale, to expand, to outsource, and deliver, most importantly, amazing client experiences, which are the whole point and the whole reason that you got into this crazy business ownership world in the first place."

— Jess Lorimer 00:38:1700:38:38

“When they started their business, they started their business from a place of passion, of wanting to do really well, wanting to serve their clients really well, but with no foundational understanding of what it actually takes to create a new business development strategy.”

— Jess Lorimer 00:07:0000:07:20

"We have to really make sure that we are learning and developing our sales skills at every stage in our business."

— Jess Lorimer 00:16:4400:16:52

"Instead of focusing so much of the time on what I don't like, why don't I start focusing on what a good sales process looks like?"

— Jess Lorimer 00:23:3900:23:47

"The biggest difficulty that most entrepreneurs see is that they don't know what they're doing right, but they also don't know what they're doing wrong."

— Jess Lorimer 00:24:5600:25:04

Key Resources Mentioned in this Episode:

Grab your Sales Tracking Spreadsheet here.

Click here to watch my video on how to troubleshoot your sales process.!

Join The C Suite ® Self Study now! If you’re looking to get the best support in selling your services to corporate organisations, not to mention email templates and proposal outlines so that you really can convert at much higher rates and sell your services more successfully then click here now.

Take the Selling to Corporate ® offer quiz and find out what the best offer is that you could sell to corporate. 

Sign up here for the webinar on Five Simple Steps to Landing Corporate Clients.

Top 5 Business Development Questions: If you’re looking to convert more business development calls into sales? You need to be asking the right questions and getting the best information to support future work. Download my Top 5 BDQs here and start getting quality information from your prospects.

Connect with me on LinkedIn.

If you've been consuming the content and LOVE the show, please make sure you take five minutes out of your day to leave a review. 

Click here if you would like to listen to my recent TEDx talk.

In today’s episode Jess brings a fresh perspective straight from her transformative journey in Los Angeles, sharing candid insights about the importance of creating opportunities for oneself and how a change in mindset can drastically impact your approach to sales and business growth. 

Jess discusses her personal experiences and interactions during her time in LA, reflecting on the entrepreneurial spirit that thrives there and how it contrasts with attitudes in the UK. She dives into practical strategies for reinvigorating your sales process, shedding light on how innovating your tactics and embracing a positive, proactive mindset can lead to remarkable results in any market condition. Tune in to discover how you can redefine your approach to selling in the corporate world, feeling rejuvenated and ready to tackle new challenges head-on!

In this episode I’m sharing;

• How to actively create opportunities and the insightful lessons I learned in Los Angeles and how they inspired proactive selling!

• Harnessing the energy of LA to transform your sales approach and a new perspective.

• Selling with the Spirit of LA: Building opportunities in every market.

• The entrepreneurial and proactive nature of people in L.A.

• The mindset and practical approaches to creating opportunities and the necessity of being proactive in challenging economic conditions.

Key Quotes;

Expanding Networks as an Introvert: "I think one of the things that I realise about myself quite often is that I'm very introverted. I find spending time with a lot of people really difficult, and I need a lot of recharge time afterwards. And so that can often mean that I don't build networks and connections as easily as other people because I just hate the idea of going to events."

— Jess Lorimer 00:04:3300:04:54

Reinventing Post-Pandemic Connection: "It is time to get back on the wagon after the pandemic and go and sign up for something where you're going to meet new people and have new experiences and hear new perspectives."

— Jess Lorimer 00:05:0800:05:17

Overcoming Sales Stigma: "Because if you're like me and you were the overachiever at school who everyone kind of bullied a bit for being keen and enthusiastic, then it's normal that you probably don't want to put your head above the parapet right now. But also, it's difficult because if you don't, you won't get what you want."

— Jess Lorimer 00:17:3300:17:51

Navigating Economic Change: "There is a lot of opportunity out there for the people who are willing to do the work and take the action to make it happen. And selling to corporate is cool. It's going to finally be cool!"

— Jess Lorimer 00:24:1400:24:21

Key Resources Mentioned in this Episode:

Grab your Sales Tracking Spreadsheet here.

Click here to watch my video on how to troubleshoot your sales process.!

Join The C Suite ® Self Study now! If you’re looking to get the best support in selling your services to corporate organisations, not to mention email templates and proposal outlines so that you really can convert at much higher rates and sell your services more successfully then click here now.

Take the Selling to Corporate ® offer quiz and find out what the best offer is that you could sell to corporate. 

Sign up here for the webinar on Five Simple Steps to Landing Corporate Clients.

Top 5 Business Development Questions: If you’re looking to convert more business development calls into sales? You need to be asking the right questions and getting the best information to support future work. Download my Top 5 BDQs here and start getting quality information from your prospects.

Connect with me on LinkedIn.

If you've been consuming the content and LOVE the show, please make sure you take five minutes out of your day to leave a review. 

Click here if you would like to listen to my recent TEDx talk.

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Do you ever end up on business development calls with stakeholders feeling excited to talk about possible solutions for their organisation (and sales!) only to discover that, rather than being a decision maker, they’re actually not the most useful person for you to talk to? Business development calls can be tough enough without having to spend a lot of your time trying to qualify that the person you’re talking to is a real decision maker.

That’s why in this week’s episode, I’m diving in to share the quickest and easiest ways to identify if the stakeholder that you’re approaching really is a decision maker - and how to make sure that you’re using all of your sales time productively.

In this episode, I’m sharing;

• Why it’s so important to be spending your business development and sales time talking to decision makers vs employees. (02:00)
• Why it can be difficult to spot the differences between an employee and a decision maker in the current market. (05:03)
• The core differences between an employee and a decision maker - and why one is more helpful than the other on business development calls. (06:03)
• A simple identification strategy that you can use to immediately tell whether you’re prospecting an employee, rather than a decision maker. (06:03)
• How to use the first decision maker identification strategy - and which platforms will best support that. (06:47)
• Why you’ll still need to qualify their suitability on a sales call. (07:05)
• When a decision maker isn’t really a decision maker… and what you can do to leverage that instead. (07:39)
• How roles and remits give core indicators that our prospect is a viable decision maker. (09:24)
• How to develop situational fluency (and the questions to ask!) when you want to pre-qualify a decision maker. (10:02)
• How we can identify decision makers by their focus on commercial viability. (11:06)
• Core elements to remember when you’re navigating the sales process and have access to the correct decision maker. (12:32)
• How the sign off process can impact your sales pipeline. (12:45)

And if you’ve listened to this episode and now need support to find the right stakeholder to discuss your solutions with, make sure you go back to our Selling to Corporate 22nd July 2020 episode on; How to find the right decision maker.

If you’ve enjoyed listening to the Selling to Corporate podcast this year, please make sure to leave a review on iTunes so that we can support more salespeople in 2021. 

Key Resources Mentioned in this Episode:

Get on the waitlist to join The C Suite now! If you’re looking to get the best support in selling your services to corporate organisations, not to mention hundreds of email templates, swipe files and proposal outlines so that you really can convert at much higher rates and sell your services more successfully then click here to join the waitlist now: https://bit.ly/join-the-c-suite

Converting Corporates Bundle: If you’re looking to learn the foundational pieces to successfully sell your services to corporate organisations, grab this fabulous self study programme here! You’ll learn how to; Create your 250K corporate sales plan, set your business development strategy for success, understand and successfully generate qualified leads and hear from real hiring managers on their top tips for pitching to organisations! http://bit.ly/convertingcorporatesbundle

How to leave a review – http://bit.ly/howtoreviewmypodcast

Book an exploratory chat with me! I’m offering the final exploratory sessions with me so that you can ask any questions you have about The C Suite and how it can benefit your business. These opportunities are incredibly limited – so if you’d like my eyes on your business and a totally transparent conversation about how The C Suite could support your goals, book it here now:https://bit.ly/corporateexploratorysession

Top 5 Business Development Questions: If you’re looking to convert more business development calls into sales? You need to be asking the right questions and getting the best information to support future work. Download my Top 5 BDQs here and start getting quality information from your prospects:https://bit.ly/top-5-business-development-questions

Like & Follow on Facebook: https://www.facebook.com/SellingToCorporate/

Follow Me on Instagram: https://www.instagram.com/jess_lorimer/

Follow Me on LinkedIn: http://linkedin.com/in/jesslorimer

The information contained above is provided for information purposes only. The contents of this article, video or audio are not intended to amount to advice and you should not rely on any of the contents of this article, video or audio. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this article, video or audio. Jessica Lorimer disclaims all liability and responsibility arising from any reliance placed on any of the contents of this article, video or audio.

Disclaimer: Some of these links are for products and services offered by the podcast creator.

Have you ever wondered what it’s like when two salespeople get together to discuss upcoming sales trends?

Perhaps you’re wondering what’s on the cards for 2021 and want to hear the different ways that stakeholders will be responding to sales pitches?

Or maybe you want to strategise early - and make sure that you’ve planned for the landscape ahead?

Today I’m bringing our Selling to Corporate Head of Business Development, Rob Cutler onto the show to discuss the upcoming trends that we’re predicting we’ll see in the B2B sales world in 2021 and what you’ll need to prepare for when creating your B2B sales strategy for the new year.

So if you’ve been wondering what’s ahead and how salespeople always seem to know what to do?

Listen now because in this episode, we’re diving in.

In this episode, we’ll be sharing:

• The changes that the sales world has seen over the last ten years - and how that impacts the way that you can start to predict trends and insights moving forward (02:00)
• The reasons that sales really is a skill that you need to learn in order to be successful (and why most graduates fail in sales firms.) (06:23)
• The two types of salespeople you’ll see - and why they need different skill sets to be successful (09:07)
• How industries have changed, adapted and boomed during 2020 (13:34)
• The importance of metrics - and how they’ll help you forward project your income (17:35)
• Why you’re missing out if you’re not mapping out markets correctly (20:05)
• The simple reasons that email (alone) won’t make you money when you’re selling B2B (21:32)
• How resilience is keeping the best salespeople moving during challenging economic periods (24:42)
• Stereotypical sales tactics and why they’re no longer working (27:04)
• Why instant rejection doesn’t have to happen to you - and how you can avoid it at all costs! (29:54)
• Whether ‘old school’ sales styles are dying out - and what we’re replacing them with (31:34)
• How active listening skills will make you money forever (34:56)
• The lack of accessibility to stakeholders that is hitting the market - and the importance of having a proven follow up strategy (36:27)
• Why salespeople struggle to be self motivated (and how that can benefit external suppliers this year!) (41:57)
• How attitude can keep you stuck AND broke as a salesperson - and how to shift it quickly. (46:39)
• The easy way to be a successful salesperson (and it’s not what you think!) (54:18)
• The common misconceptions around B2B vs B2C sales and how those beliefs might be keeping you stuck (56:41)
• Business critical sales boom predictions for 2021 (59:59)

Key Resources Mentioned in this Episode:

Join The C Suite now! If you’re looking to get the best support in selling your services to corporate organisations, not to mention hundreds of email templates, swipe files and proposal outlines so that you really can convert at much higher rates and sell your services more successfully before our prices go up then click here to join now!

Book an exploratory chat with me! I’m offering the final exploratory sessions with me so that you can ask any questions you have about The C Suite and how it can benefit your business. These opportunities are incredibly limited – so if you’d like my eyes on your business and a totally transparent conversation about how The C Suite could support your goals, book it here now!

Top 5 Business Development Questions: If you’re looking to convert more business development calls into sales? You need to be asking the right questions and getting the best information to support future work. Download my Top 5 BDQs here and start getting quality information from your prospects.

Like & Follow on Facebook

Follow Me on Instagram

Follow Me on LinkedIn

The information contained above is provided for information purposes only. The contents of this article, video or audio are not intended to amount to advice and you should not rely on any of the contents of this article, video or audio. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this article, video or audio. Jessica Lorimer disclaims all liability and responsibility arising from any reliance placed on any of the contents of this article, video or audio.

Disclaimer: Some of these links are for products and services offered by the podcast creator.

Have you ever wondered what makes it ‘easy’ for some people to get fast results when selling their services to corporate organisations? Working in a silo/ in isolation as an entrepreneur or business owner can be tough - and it’s not always easy to get that objective perspective for yourself (or to generate new business development and lead generation ideas.)

It can often be more challenging to have to build your entire strategy for business development, implement it and troubleshoot it alone… that’s why I’ve recorded this episode to show how four people inside The C Suite ® have navigated their way through an exceptional year - and the ways that they’ve managed to keep moving forward with their lead generation, business development and been able to get results.

In this episode, I’ll be sharing:

• The common misnomer about selling to corporates; why there’s no ‘one size fits all’ model - and why you need to be running a process that fits your personality and sales style. (03:50)
• Why a consultative sales style benefits you as the seller and the company as the purchaser (and how Emma Waltham has used consultative selling to dominate her niche this year. (08:29)
• Why setting clear revenue targets and being kept accountable will help you generate revenue and exceed your targets (12:06)
• How tweaking your messaging can help you land more business development calls without having to work harder or for longer (14:40)
• Focusing on the business development foundations and how that can expedite your ability to produce premium sales (23:34)
• How Tom Manning used the power of feedback to improve his conversions and get into bigger companies (27:34)
• Why you need to be focusing on improving your proposals so that you’re able to convert more prospects into clients (30:51)
• Why shifting one part of the B2B sales process, means looking at your sales cycle differently and how to manage your own expectations for success (33:29)
• The mindset shift from selling B2C to B2B and how Anna Pinkerton used proactive outreach to get fully booked in just three months (35:24)
• How to ask stakeholders to explain concepts that you don’t understand without taking away from your expert status (38:20)
• How to use business development calls to get stakeholders to self identify the issue and drive desire for a solution (41:56)
• Improving your confidence around pricing (and how Bahee Van de Bor successfully raised her rates in a recessive period!) (50:51)
• Why it’s important to follow the correct process and tailor it to YOU (1:07)

Podcast Reviews:

Huge thanks also goes to Jill Leake from https://www.jlcommunicationsconsulting.co.uk/about for their fab five star podcast review! It’s hugely appreciated and makes it easier to spread the word about Selling to Corporate and what it really takes to get the corporate sales lifecycle started.

Key Resources Mentioned in this Episode:

Join The C Suite now! If you’re looking to get the best support in selling your services to corporate organisations, not to mention hundreds of email templates, swipe files and proposal outlines so that you really can convert at much higher rates and sell your services more successfully before our prices go up then click here to join now.

Book an exploratory chat with me! I’m offering the final exploratory sessions with me so that you can ask any questions you have about The C Suite and how it can benefit your business. These opportunities are incredibly limited – so if you’d like my eyes on your business and a totally transparent conversation about how The C Suite could support your goals, book it here now.

Top 5 Business Development Questions: If you’re looking to convert more business development calls into sales? You need to be asking the right questions and getting the best information to support future work. Download my Top 5 BDQs here and start getting quality information from your prospects.

Like & Follow on Facebook

Follow Me on Instagram

Follow Me on LinkedIn

The information contained above is provided for information purposes only. The contents of this article, video or audio are not intended to amount to advice and you should not rely on any of the contents of this article, video or audio. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this article, video or audio. Jessica Lorimer disclaims all liability and responsibility arising from any reliance placed on any of the contents of this article, video or audio.

Disclaimer: Some of these links are for products and services offered by the podcast creator.

People often worry that in order to sell to corporates, they should have a background working with corporate organisations. But is that really the case? 

When people leave corporate careers to set up a business, they’ll often go one of two ways; creating a business that immediately sells back to corporate companies because they know the area/ industry and demographic or having not enjoyed their corporate career, avoiding seling to organisations for as long as possible (and trying to become an internet marketing influencer in order to avoid selling!)

But is it necessary to have had a previous corporate career in order to successfully sell business to business? Or are there other things that are more important to stakeholders and companies overall?

In this episode, I’m digging deep and sharing;

• Whether corporate companies really need suppliers who’ve worked for organisations before (and why some of my answers might surprise you!) (01:36)
• What having a ‘corporate background’ means - and how the different definitions might impact your abilities to sell to corporate organisations. (06:04)
• If you really need to have had a sterling corporate career (and what to do if you didn’t!) (08:51)
• The two choices that ex-corporate employees have to make when they leave corporate jobs to set up a business - and how it impacts their sales. (09:52)
• Where business owners often get stuck, frustrated and stop their sales processes (11:56)
• The reasons that internet marketing makes genuine experts feel awful about selling their services (17:04)
• Whether it’s integral to have a corporate background when it comes to selling B2B (19:28)
• The things business owners focus on that corporates don’t care about (24:03)
• What companies really care about when they’re choosing external suppliers to buy from (25:47)
• Why your continued professional development is important to corporate organisations (and for your own business benefit!) (28:32)
• How passionate you are will equal how much profit you’re able to make (32:41)
• Why humble pie doesn’t need to be your default mode when selling your services to corporate organisations. (34:11)
• The real pros and cons of having a corporate background when selling B2B and the pros and cons of selling to corporates if you’ve never worked with corporate organisations before (36:38)
• How to identify whether or not you need support - and what you need to do if there’s something you need help with (39:59)

Plus, sharing the recent podcast reviews from Julie Dennis, Menopause Consultant and Trainer from https://juliedennis.net/ and an update on The C Suite ® and our closing 2020 doors.

Podcast Reviews:

Huge thanks also goes to Julie Dennis from https://juliedennis.net/ for their fab five star podcast review! It’s hugely appreciated and makes it easier to spread the word about Selling to Corporate and what it really takes to get the corporate sales lifecycle started.

Key Resources Mentioned in this Episode:

Join The C Suite now! If you’re looking to get the best support in selling your services to corporate organisations, not to mention hundreds of email templates, swipe files and proposal outlines so that you really can convert at much higher rates and sell your services more successfully before our prices go up then click here to join now.

Book an exploratory chat with me! I’m offering the final exploratory sessions with me so that you can ask any questions you have about The C Suite and how it can benefit your business. These opportunities are incredibly limited – so if you’d like my eyes on your business and a totally transparent conversation about how The C Suite could support your goals, book it here now.

Top 5 Business Development Questions: If you’re looking to convert more business development calls into sales? You need to be asking the right questions and getting the best information to support future work. Download my Top 5 BDQs here and start getting quality information from your prospects.

Like & Follow on Facebook

Follow Me on Instagram

Follow Me on LinkedIn

The information contained above is provided for information purposes only. The contents of this article, video or audio are not intended to amount to advice and you should not rely on any of the contents of this article, video or audio. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this article, video or audio. Jessica Lorimer disclaims all liability and responsibility arising from any reliance placed on any of the contents of this article, video or audio.

Disclaimer: Some of these links are for products and services offered by the podcast creator.

Have you been thinking about lowering your prices due to the recession? Perhaps you’re hearing from stakeholders that there isn’t any budget? So you’re thinking about discounting your rates and service charges in the hope that it’ll help you to win more business?

As we navigate the current recessive period, the common objections that are being faced by external suppliers are going to continue to revolve around price - and how companies can get even better deals for their organisations.

But is it really necessary to discount simply because it’s a recession? Or are there other (more important) factors to consider? 

In this episode, I’m going to be diving into what the recession really means for your pricing so that you can make key decisions about your profit margins and prices as we head through Q4 and into 2021.

I’ll be sharing:

• The objections you might be coming up against in your business development calls - and whether you really need to worry about them (10:33)
• Why pricing is an awkward topic to discuss (and how money conversations can cause problems for us and our stakeholders) (11:26)
• The simple reason that stakeholders assume that recessions mean they’ll get a ‘better deal’ from external suppliers, contractors and consultants. (13:38)
• Core objection handling techniques to help you manage pricing and budget objections from key stakeholders and decision makers. (15:19)
• The number one sales strategy that will help you get more proposals over the line and close more corporate deals. (22:16)
• Simple events that can impact/ support changes to your pricing structure and strategies for corporate deals. (24:56)
• Whether or not discounting should ever be part of your strategy (and how to formulate it so that you’re not diminishing the value of what you have to offer!) (27:27)
• When it’s okay (and preferable!) to say no to stakeholders who want pricing changes or discounts (28:54)
• How you can emulate the successes of our premium priced, C Suite sellers! (32:22)

I also shared insights and trends about the upcoming quarter and how you can navigate the current landscape in the best way for your business.

Podcast Reviews:

Huge thanks also goes to Jen Hall of www.marketleaderleague.com  and Adele Stickland from www.get-gorgeous.com  for their fab five star podcast reviews! It’s hugely appreciated and makes it easier to spread the word about Selling to Corporate and what it really takes to get the corporate sales lifecycle started.

Key Resources Mentioned in this Episode:

Join The C Suite now! If you’re looking to get the best support in selling your services to corporate organisations, not to mention hundreds of email templates, swipe files and proposal outlines so that you really can convert at much higher rates and sell your services more successfully, then click here to join now.

Book an exploratory chat with me! I’m offering the final exploratory sessions with me so that you can ask any questions you have about The C Suite and how it can benefit your business. These opportunities are incredibly limited – so if you’d like my eyes on your business and a totally transparent conversation about how The C Suite could support your goals, book it here now.

Top 5 Business Development Questions: If you’re looking to convert more business development calls into sales? You need to be asking the right questions and getting the best information to support future work. Download my Top 5 BDQs here and start getting quality information from your prospects.

Like & Follow on Facebook

Follow Me on Instagram

Follow Me on LinkedIn

The information contained above is provided for information purposes only. The contents of this article, video or audio are not intended to amount to advice and you should not rely on any of the contents of this article, video or audio. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this article, video or audio. Jessica Lorimer disclaims all liability and responsibility arising from any reliance placed on any of the contents of this article, video or audio.

Disclaimer: Some of these links are for products and services offered by the podcast creator.

Have you ever wanted to have great business development conversations or successfully sell your services to corporate companies… only to feel awkward because you know that the key stakeholders will be using jargon you’re not totally sure on?

One of the most common questions I hear from people who are contemplating selling to corporate organisations is, ‘What do I say if I don’t understand what they’re talking about/ how can I look like I know what they’re discussing?’

And in this episode, I’m going to be revealing all - and sharing;

• Whether corporate jargon is something that ‘everyone’ who has worked in a corporate environment before just ‘gets’ - spoiler… nope! (05:41) 
• The official definition of jargon - and the key difference between learning to understand jargon and understanding the abbreviations that are used. (08:08)
• How to tell the difference between the two - and use them to your advantage! (09:23)
• Why learning that ‘jargon doesn’t matter’ skyrocketed my career (and how you can use it to do the same for your sales process.) (14:17)
• The most important thing you need to understand about business development calls and what you must take away from them. (16:21)
• How to appropriately respond (and still sound like an expert!) if you’re not sure what the terminology means (17:59)
• Why talking to everyone will help you become better acquainted with specialist terminology and help you get confident with business development calls (18:57)
• How to use your lack of technical knowledge to learn more (and become a completely disarming and non-threatening salesperson in the process) (22:04)
• Why it doesn’t really matter if you understand corporate jargon or not… and how you can still win the business regardless. (28:21)
• How your own jargon can impact business development calls and why you need to be careful when dropping it into the conversation. (30:09)
• Where you can find my own ‘Corporate Jargon Dictionary’ (32:47)

I also talked about the extra TWO live trainings being run inside The C Suite ® this month - so if you want access to the incredible resources that have supported participants to achieve £30,000 months, £10,000 weeks and making their first ever corporate sales in September, PLUS a fabulous live training on successfully selling retainer packages to corporate organisations and a legal contracts session so that your business is protected? Join us now!

Podcast Reviews:

Huge thanks also goes to Ros Audoin of www.flatoutsocial.com and Kate Davies from www.YourFertilityJourney.com for their fab five start podcast reviews! It’s hugely appreciated and makes it easier to spread the word about Selling to Corporate and what it really takes to get the corporate sales lifecycle started.

Key Resources Mentioned in this Episode:

Join The C Suite® now! If you’re looking to get the best support in selling your services to corporate organisations, not to mention hundreds of email templates, swipe files and proposal outlines so that you really can convert at much higher rates and sell your services more successfully, then click here to join now!

Book an exploratory chat with me! I’m offering the final exploratory sessions with me so that you can ask any questions you have about The C Suite® and how it can benefit your business. These opportunities are incredibly limited – so if you’d like my eyes on your business and a totally transparent conversation about how The C Suite® could support your goals, book it here now.

Top 5 Business Development Questions: If you’re looking to convert more business development calls into sales? You need to be asking the right questions and getting the best information to support future work. Download my Top 5 BDQs here and start getting quality information from your prospects!

Episode 24: How to get started: Immediately start selling to corporates

Episode 9: Is there a money-making, corporate niche?

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The information contained above is provided for information purposes only. The contents of this article, video or audio are not intended to amount to advice and you should not rely on any of the contents of this article, video or audio. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this article, video or audio. Jessica Lorimer disclaims all liability and responsibility arising from any reliance placed on any of the contents of this article, video or audio.

Disclaimer: Some of these links are for products and services offered by the podcast creator.

It’s bonus time on the Selling to Corporate podcast - and I’ve got something extra special today! People have been asking some great questions about joining The C Suite ® over the last year - and I’m opening the curtains today to share some of the most frequently asked questions with you, transparent answers and some client stories so that you can know by the end of the episode whether The C Suite ® is the right programme for you and how to know when the best time is for you to join. (Spoiler alert: I’m not going to simply sell you something that you don’t need!)

So grab a coffee and take a listen so that you can understand why The C Suite ® is the BEST 12 month programme out there to successfully help you sell your services to corporates, how it’s helping other people and why you should get on a call with me! Remember, you can use the link at the bottom of these shownotes to book a C Suite Exploratory Chat directly with me whilst spots still last.

In this episode, I’m going to be sharing;

• Why The C Suite ® isn’t for everyone - and how many people we really turn away (04:22)
• The person type who’s most successful inside The C Suite ® and how they make it work for them (04:54)
• How long will it take you to make your first sale (and what are the key factors to making that happen?) (18:16)
• How will you be making a return on investment - and what could that look like? Plus, how to get in touch if you want specifics on your situation! (21:45)
• What access you really get to me (and how well I’ll honestly get to know your business and situation!) (27:21)
• Whether or not you need to have worked in the corporate word before joining The C Suite and learning how to sell B2B (31:51)
• How diverse The C Suite ® is - and whether or not you’ll ‘fit’. (Spoiler: we love our C Suiters and all of the unique lenses that they see the world through!) (33:53)
• How we know that The C Suite ® works - and is genuinely the most phenomenal resource for service based business owners who are looking to learn (and implement) best practice business development, make more sales and keep more profit. (36:27)
• The way that information is delivered and the types of modules you can expect to see (40:00)
• How the live Business Development Days work - and what you can achieve in just one short day! (43:33)
• What you can really achieve inside The C Suite ® and why it’s so important for me to accept the right people into the programme (45:35)
• And of course, I’ll be sharing results the entire way through; how one of our C Suiters signed a £27,000 corporate contract, the results that our C Suiters have achieved throughout Covid-19 and how it could be you winning at BD days soon...

If you’ve listened to this episode and want to check out The C Suite ® or have a call with me / my team to watch The C Suite ® walkthrough video and ask questions about your business specifically, could benefit from joining The C Suite ®, then use the links below to grab your free C Suite Exploratory Chat. 

Key Resources Mentioned in this Episode:

Join The C Suite ® now! If you’re looking to get the best support in selling your services to corporate organisations, not to mention hundreds of email templates, swipe files and proposal outlines so that you really can convert at much higher rates and sell your services more successfully, then click here to join now.

Book an exploratory chat with me! I’m offering the final exploratory sessions with me so that you can ask any questions you have about The C Suite ® and how it can benefit your business. These opportunities are incredibly limited – so if you’d like my eyes on your business and a totally transparent conversation about how The C Suite ® could support your goals, book it here now.

Top 5 Business Development Questions: If you’re looking to convert more business development calls into sales? You need to be asking the right questions and getting the best information to support future work. Download my Top 5 BDQs here and start getting quality information from your prospects.

Like & Follow on Facebook

Follow Me on Instagram

Follow Me on LinkedIn

The information contained above is provided for information purposes only. The contents of this article, video or audio are not intended to amount to advice and you should not rely on any of the contents of this article, video or audio. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this article, video or audio. Jessica Lorimer disclaims all liability and responsibility arising from any reliance placed on any of the contents of this article, video or audio.

Disclaimer: Some of these links are for products and services offered by the podcast creator.