Seller Sessions Amazon FBA and Private Label – Détails, épisodes et analyse

Ranking in Real Time Part 3 In this episode of Ranking in Realtime, Colin Raja returns for part 3 of the series, focusing exclusively on finding highly converting keywords. Using past PPC performance data alongside tools like Datadive, Brand Analytics, and SellerSprite, Colin shares strategies for optimizing keyword selection to enhance campaign effectiveness for launching.   Key Focus Areas: PPC Performance Review: Analyzing historical data to identify top-converting keywords for launches and relaunches.   Tool Utilization: How to leverage Datadive, Brand Analytics, and SellerSprite to uncover new keyword opportunities and improve search visibility. Conclusion   By analyzing PPC data and utilizing powerful tools, sellers can identify high-impact keywords, enhance visibility, and boost sales on Amazon.   Missed Part 2? Colin explored advanced Amazon strategies, including category optimization, competitive analysis, semantic mapping, NLP models, and Amazon Recognition to enhance listings and predict user behavior. He also covered phased PPC strategies to refine keyword focus over time.   Check out Episode 1 to start from the beginning and learn more about ranking strategies on Amazon!   Looking for a Free PPC Audit? Visit Databrill.

Ranking in Real Time: Part 2   Semantic Mapping, Node Leveraging & More...   In this episode, Colin Raga returns to delve deeper into advanced Amazon strategies, focusing on category optimization, competitive analysis, and semantic mapping.   Colin begins with category optimization, emphasizing the value of cross-category opportunities. Next, Colin discusses competitive analysis. He highlights the importance of comprehensively listing competitors' product types and identifying gaps where you can differentiate your offering.   The episode also introduces advanced tools like semantic keyword mapping, NLP models, and Amazon Recognition. These tools help refine your listing by identifying related keywords, predicting user search behavior, and optimizing product images.   Colin wraps up by stressing the importance of a phased PPC strategy, starting with broad campaigns to gather data and refining them over time to focus on high-performing keywords. Looking for a Free PPC Audit? https://www.databrill.com/

Cutting-Edge Product Research in 2024 with Isabella Ritz   In this episode of Seller Sessions, Adam Heist welcomes Isabella Ritz, an expert in Amazon product research and development. They delve into the crucial aspects of launching and selling products on Amazon, sharing insights on leveraging AI, optimizing product listings, and finding the right factories.   Key Discussion Points:  

• Importance of Product Research:
  • Isabella emphasizes the foundation of successful Amazon selling lies in robust product research and development.
  • The pitfalls of cheap products and the challenges in maintaining margins with high PPC costs are discussed.
• Using AI for Product Development:
  • Isabella outlines the steps to use tools like Smart Scout and ChatGPT for product research.
  • The significance of analyzing customer reviews and sentiments using AI to tailor product features and marketing strategies.
• Approach to Budget Allocation:
  • A balanced approach towards inventory and marketing budget is recommended.
  • Investing in higher ticket products (e.g., $69.99 and above) can lead to better margins and less competition.
• Sourcing and Working with Factories:
  • The challenges in finding reliable factories are addressed, with a recommendation to use brokers for better negotiation and quality assurance.
  • Isabella shares her experience with sourcing agents who provide significant cost benefits over direct communication with suppliers on platforms like Alibaba.
• Product Launch Strategy:
  • The necessity of programs like Vine for early reviews and the importance of a solid PPC strategy.
  • Utilizing external traffic sources such as Google blogs, Join Brands Live, and social listening tools for comprehensive market penetration.
• Creating Effective Listings:
  • The shift from feature-based to experience-based product descriptions to enhance customer engagement and align with Amazon's evolving algorithms.
  • The use of tools like ChatGPT to craft compelling and SEO-optimized product listings based on customer feedback and competitive analysis.
• Pricing and Margin Strategy:
  • Emphasis on higher-priced, differentiated products to maintain profitability amidst rising costs.
  • Detailed approach to calculating cost of goods, shipping, and ensuring a healthy profit margin post all expenses.

Ranking on Amazon. A9 Masterclass part 2 - The Challenge With Ranking Models. 

Make sure you watch this on the Seller Sessions Youtube Channel to add more context to the audio

https://www.youtube.com/watch?v=sclmOx_kpmc

In this episode I will breakdown Feature Vectors and why Power Law Distribution of Queries play a vital role relating to search terms. 

Don’t worry if you don’t know what these are - 99.9% of Amazon sellers don’t. 

Give me 8 mins; and I’ll break it down for you!

I’ll also cover how the A9 team deals with the majority of Search Queries which are unique and how they handle the most common search terms (based on the literature).  

I’ll cover some of the things you need to be aware of with Long-Tail Queries, especially, when it comes marketplaces outside of the US. 

Then… You can think how you can apply this to your own Amazon business.  

Adam Heist does his first in person interview with Anthony Cofrancesco from Data Dive.       Seller Sessions Live is Back! Grab A Ticket - https://www.eventbrite.co.uk/.../seller-sessions-live... Seller Sessions Live is back 13th May, bigger and better with a new home. With Seller Sessions Live 2022 being a sold out success, we want to go bigger and focus not just on bringing in the best 7 & 8 figure sellers but making sure you get multiple opportunities to network and have fun!   This years line up thus far... More to be added   - [ ] Danny McMillan
- [ ] Sharon Even
- [ ] Leo Sgovio
- [ ] Adam Heist
- [ ] Jana Krekic
- [ ] Tim Jordan
- [ ] Ben Leonard
- [ ] Ben Webber
- [ ] Matt Altman
- [ ] Erin Graybill
- [ ] Kata Phipps
- [ ] Cara Sayer Would like to say a big thank you to our sponsors; Carbon6, Clearads, 8fig, Getida, Branded, VAA and AVASK, Trendlution and Ecomcy. Get Tickets - https://www.eventbrite.co.uk/.../seller-sessions-live...

Ranking on Amazon - A9 Masterclass.

Here is a quick overview.

Ranking on Amazon - A9 Masterclass Part 1

This is our first Masterclass in understanding the A9 algo, where we dive deep into the three main components of product search and provide real-life examples to help you understand how it all works based on the science papers and directly from A9 team member presentations.

In the first episode of our series, we break down the Query Category Score, Hunger Score, and In-Category Relevance Score, and explain how they are used by Amazon's Search Relevance Team to determine the best results to show when someone executes a search query and how they combine all three.

We provide clear explanations and real-life examples to help you understand how these components work and how you can use this knowledge for your own brand. We also dispel some of the myths surrounding A9 algorithm and provide insights directly from the source.

This episode is 13 minutes, watch to the end as you will hear some really interesting stuff on the "Honeymoon" Period.

On Thursdays with Sharon Even, we invite Christina Passmore from Christina Ink back to talk about how leveraging User Generated Content in your Business can not only help earn buyers' trust but also help grow Brand Awareness and of course Increase Sales!

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Seller Sessions Live is Back!

 

Seller Sessions Live is back 13th May, bigger and better with a new home. With Seller Sessions Live 2022 being a sold out success, we want to go bigger and focus not just on bringing in the best 7 & 8 figure sellers but making sure you get multiple opportunities to network and have fun!

 

This years line up thus far... More to be added

 

• Danny McMillan 
• Sharon Even 
• Leo Sgovio 
• Adam Heist 
• Jana Krekic 
• Tim Jordan 
• Ben Leonard 
• Ben Webber 
• Matt Altman 
• Erin Graybill
• Kata Phipps
• Cara Sayer

 

Would like to say a big thank you to our sponsors; Carbon6, Clearads, 8fig, Getida, Branded, VAA and AVASK and Ecomcy

 

Get Tickets - https://www.eventbrite.co.uk/e/seller-sessions-live-tickets-333834777807

  Launching on Amazon In The EU In 2023 (Roundtable)   In this session we talk about all areas of launching in the EU, from compliance, VAT, Taxes, what products to launch from your brand catalogue and how to target correctly without wasting time on products that will simply not work. We will discuss translations, multi language keywords, launching and getting reviews.   With me on the panel is Mel (AVASK) whom heads up a multi national Tax empire, 7 figure seller Fe Soutter, translations whizz Jana Krekic whom manages around 100 translations in many, many languages.  

Jana Krekic is the founder and CEO of YLT Translations, the largest Amazon-centric localization firm in the space today. An international public speaker, polyglot and a translator herself, Jana has considerable knowledge and experience in e-Commerce and Amazon, which she has - and continues to - leverage on to help 7- to 9-figure businesses expand on a global scale.

She heads around 80 native speakers, who take content and localise it to convert and engage in a seller's target country. Each translator is well-versed in Amazon's dynamic and ever-changing landscape, and can perform the keyword research and write the copy needed to improve conversions and engagement.

The result is a localisation firm that transposes and transcreates content to maximise conversion and engagement. Clients range from medium-sized enterprises ready to take the plunge to global expansion, to eCommerce monoliths seeking to spread their footprint.

Melanie Shabangu-Katsari
Melanie Shabangu is a highly experienced and qualified professional with over 20 years in the field of Global Expansion, Tax Advisory, and Accounting. 

As a Partner at AVASK Accounting & Business Consultants and other successful multi-million-dollar businesses, she has built a thriving global enterprise that supports e-commerce sellers in realizing their full online business potential. 

With her expertise in the e-commerce industry, she not only guarantees clients' tax compliance but also brings innovative growth solutions to drive their businesses forward.

Fe Soutter
After leaving a teaching career in 2008, Fiona Soutter saw the opportunity to establish an online business. The mother of three was drawn to the idea of being a ‘digital nomad’ - she wanted the flexibility of working anywhere, anytime.

Fiona dedicated her efforts to learning about the world of digital marketing. She founded a consultancy business, spoke at events, and published books. 

However, a car accident in 2014 derailed Fiona’s progress, and she had to fight through years of chronic pain and all that came with it to re-establish herself.

In 2020, Fiona launched her e-commerce business. By combining her accumulated skills with a powerful purpose, she developed a brand that resonated with her audience, which resulted in her being able to create a multiple 7-figure business within 18 months. Fiona is now three years into her e-commerce journey and is now close to launching in the EU.

Unpacking the Post-CNY Landscape: Insights and Strategies for Amazon Sellers on Thursdays with Sharon Even.   Join Sharon as she provides a comprehensive look at the current state of affairs in China and how it may impact your Amazon business & Get actionable tips on how to optimize your product for maximum profitability. Stay ahead of the curve and tune in for valuable insights and advice on Thursdays with Sharon Even.  

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Seller Sessions Live is Back!

 

Seller Sessions Live is back 13th May, bigger and better with a new home. With Seller Sessions Live 2022 being a sold out success, we want to go bigger and focus not just on bringing in the best 7 & 8 figure sellers but making sure you get multiple opportunities to network and have fun!

This years line up thus far... More to be added

• Danny McMillan 
• Sharon Even 
• Leo Sgovio 
• Adam Heist 
• Jana Krekic 
• Tim Jordan 
• Ben Leonard 
• Ben Webber 
• Matt Altman 
• Erin Graybill
• Kata Phipps
• Cara Sayer

Would like to say a big thank you to our sponsors; Carbon6, Clearads, 8fig, Getida, Branded, VAA and AVASK and Ecomcy

Get Tickets - https://www.eventbrite.co.uk/e/seller-sessions-live-tickets-333834777807

 

Ranking on Amazon in 2023 Roundtable   Time to put on the lab coat and talk A9 and all thing ranking on Amazon with Brandon Young, Gonzalo Martinez Dr Ellis Whitehead and more to be announced before Wednesday. Brandon Young is an 8-figure Amazon seller, active course instructor, and YouTuber. On his YouTube channel, he shares the latest information about the private label business model, Amazon’s ever-changing Terms of Service, and the world trends he sees that will affect sellers. He also sells courses on his Seller Systems platform for beginners, sellers who have specific issues they want to work on, and those looking to start or completely revamp their Amazon FBA business. His unique strategies for private label include data-based keyword and product research strategies as well as using social media and chat bots to drive traffic.   Brandon Young has been in the e-commerce industry since 2013 when he started selling on Amazon FBA. He has seen many changes in this industry over the years and plans to continue sharing his best tips with other sellers so they can increase their profits and grow their businesses.   Dr. Ellis Whitehead is a Data Scientist and Algorithm expert and co founder of Databrill with Danny McMillan. He was one of the architect behind the smart technology used by Jungle Scout, a groundbreaking Amazon software tool. With a PhD in automation and data science, Ellis has a proven track record in solving complex problems through software engineering, mathematics, and data science. Gonza Martinez: A former Medical Doctor and a Rescue Diver with a calling to serve. He spent a number of years designing, engineering, and manufacturing products for the consumer goods industry out of China. He has started 5 Amazon brands and has accumulated a number of failures and achievements he’s willing to share in order to help others be successful on the platform. He is currently an 8-Figure seller and manages other brands with his full-management agency. ………………………………………………………………………………. Seller Sessions Live is Back! Seller Sessions Live is back 13th May, bigger and better with a new home. With Seller Sessions Live 2022 being a sold out success, we want to go bigger and focus not just on bringing in the best 7 & 8 figure sellers but making sure you get multiple opportunities to network and have fun! This years line up thus far... More to be added - [ ] Danny McMillan - [ ] Sharon Even - [ ] Leo Sgovio - [ ] Adam Heist - [ ] Jana Krekic - [ ] Tim Jordan - [ ] Ben Leonard - [ ] Ben Webber - [ ] Matt Altman Would like to say a big thank you to our sponsors; Carbon6, Clearads, 8fig, Getida, Branded, VAA and AVASK Get Tickets - https://www.eventbrite.co.uk/.../seller-sessions-live...