The authority on creating wealth and income through self storage.
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Données mises à jour le 04/07/2026
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And self storage isn’t your average active investment either. It’s a full-fledged business with income, expenses, overhead, marketing, and more. Even self storage facilities that are remotely managed require boots on the ground, fine-tuned systems and processes, and the means to track crucial metrics.
If this is your first self storage facility, you may be wearing multiple hats—at least at first. But the beauty of this asset class is that it’s highly scalable. With the right foundation in place, you could grow a large self storage portfolio that helps you achieve all of your investing goals—all while enjoying the type of lifestyle you want.
The thing is, you’re going to need help. We share the ideal tech stack, ways to find reliable contractors, and the first hire you should make.
From improving your curb appeal and managing move-outs to monitoring your competition, we’re covering everything you need to pay attention to if you want your self storage business to thrive in 2026.
What you’ll learn in today’s show:
Why self storage isn’t a passive investment (but still worth it)
The most important metrics to track within your self storage business
352. Self Storage Deals Are Selling for 50% Below Asking (How to Find Them)
Saison 1
mardi 9 juin 2026 • Durée 56:36
Self storage deals just keep getting better in 2026—or at least that’s what people keep saying.
We’re seeing a few major shifts throughout the self storage industry. First, transactions are up. Sellers are finally accepting reality, slashing prices, and taking lower offers. Frank DeSalvo, managing director of self storage investment sales at Franklin Street, is seeing self storage facilities sell for up to 50% off their list price.
At the same time, we’re seeing more signs of distress, which could ramp up in the coming months as interest rates remain high and debt comes due.
But if this is the case, where are all these deals?
You won’t find many of them in the top 25-50 MSAs. REITs and private equity have a stranglehold on these large, first-tier markets. But the secondary and tertiary markets? This is where “small” self storage investors have been seeing massive opportunities since the end of 2025.
We’ll show you exactly where we’re finding these discounted deals, the “sweet spot” self storage facilities you’ll want to target, and the biggest red flags to watch for—whether you’re analyzing a self storage deal or a new market.
What you’ll learn in today’s show:
How to find self storage deals in secondary and tertiary markets
The “winning” playbook for small self storage investors looking to buy in 2026
Why we’re seeing more distress throughout the self storage industry
351. Self Storage Analysis 101: How to Find and Underwrite Deals (Step by Step)
Saison 1
mardi 2 juin 2026 • Durée 52:33
You want to buy a self storage facility, but you don’t know where to find one, or how to analyze one, or even where to begin.
You’re in luck because today, we’re showing you exactly how to analyze a self storage facility, step by step. We break down the entire process, from creating your buy box, finding listings, and reviewing offering memorandums (OMs) to evaluating markets and analyzing competitors.
We’ll even show you two real properties currently listed online, go over the numbers, comb through the photos, and tell you what we might do if we were buying them. You’ll quickly learn that some figures matter far more than others. The purchase price is always negotiable (especially in this market), and low occupancy isn’t a dealbreaker if there’s self storage demand.
Whether you’re targeting stabilized assets or value-add opportunities that allow you to increase revenue, use this practical framework to hone your self storage underwriting skills and achieve the ultimate goal: buying your first or next facility!
You’re about to hear about someone who just bought a self storage facility for less than a single-family home. And not only that—they put just $5,000 down. Now, rather than dealing with tenants and toilets, they’re getting a 42-unit self storage business that provides immediate cash flow and offers serious value-add potential.
Today, we’re highlighting wins just like these, from “small” investors just like you. We’ll get into how smart investors are building out their capital “stacks,” structuring partnerships, and identifying the best markets to invest in.
We’re also addressing the most common pain points and questions investors have when running a self storage business. What are the best ways to leverage AI? Should you have cell towers installed on your property to increase revenue? Is it a good idea to do away with security deposits? How do you get insurance costs under control? We answer all of these and more!
And that was just his first deal. Since then, Tanner has tightened his buy box, refined his investing strategy, and scaled his self storage portfolio to 13 facilities and over 2,800 units—all managed remotely by just two office employees.
Today, he, AJ, and Conner are breaking down how to recycle the same capital again and again, dial in the ideal unit mix at your facility, and improve operations through vertical integration.
If you’re in self storage for more than just extra cash flow or tax benefits—and want to build true generational wealth—pay close attention to what Tanner’s doing.
What you’ll learn in today’s show:
How this “accidental” investor scaled to 13 facilities and over 2,800 units
The self storage expansion playbook that makes $500,000 per facility
Increasing revenue with a vertically-integrated self storage business
Three steps to maximizing occupancy at any self storage facility
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348. Self Storage’s “Unfair” Advantage (Why It Beats Most Other Asset Classes)
Wherever you’re thinking about parking your money—whether it be rental properties, the stock market, or service-based businesses—the truth is, self storage has the edge over all of them.
Most investors look at other businesses and see low startup costs and flexibility, and they’re not wrong. But what they’re missing is what some of these businesses don’t have: hard assets, tax benefits, all kinds of financing options, and one massive benefit that often goes overlooked:
Why? Because in self storage, that dollar not only increases revenue but also grows the value of your facility. And unlike rental properties, which require many hours of physical labor and renovation costs, self storage facilities can grow in value in a matter of months—without swinging a hammer or pulling up carpet, but with simple operational improvements.
So, how do you do it? We’ve got the blueprint.
What you’ll learn in today’s show:
The biggest advantages self storage has over other investment strategies
Ways to increase the revenue (and value) of your self storage business
The many tax benefits that come with commercial real estate investing
Why self storage facilities are more resilient than other assets during downturns
347. The Self Storage Industry’s “Blind Spot” That Big Money Can’t Touch (Yet)
Saison 1
mardi 5 mai 2026 • Durée 19:20
The self storage industry has a glaring “blind spot,” and it’s much bigger than you think.
In fact, it represents over 19,000 self storage facilities spanning 98% of U.S. cities. The REITs? The larger players? They’re not doing anything about it. They can’t.
But for you, the new or “smaller” self storage investor? You are uniquely positioned to take advantage of massive opportunities, the likes of which we may never see again in our lifetime.
Despite how far technology has come in the last 10-15 years, there are still thousands of mom-and-pop facilities that are hidden from public data. Why? Because they’re not online. They’re not marketing. They’re inefficient. And when it comes to market research, they’re invisible.
What does this mean for you?
In this episode, I’ll demonstrate how you can purchase one of these “undervalued” facilities, make operational improvements, cut unnecessary expenses, and increase revenue.
These opportunities won’t be around forever. We’ve just entered a new wealth-creation cycle, but there’s only a five-year “runway” to start your self storage business and scale your portfolio before self storage figures itself out.
The clock is ticking.
What you’ll learn in today’s show:
346. How to Make Your Storage Portfolio "Bullet Proof" (Even in a Down Market)
Saison 1
mardi 28 avril 2026 • Durée 46:21
We survived 2008, the pandemic, high interest rates, and now a wildly volatile economy—but it’s not the same for other self storage owners. I’ve been getting calls over the last 6 months from operators losing their facilities, trying to restructure, and get out. They’ll lose money, lose their properties, and most likely lose the relationships with their banks, lenders, or investors.
This is how to not be in that position. This is how to become “hard to kill” in self storage.
What most investors don’t realize is that to thrive, you need first to survive—and this is exactly how to do it. I’ll share how much liquidity (cash reserves) you should have on-hand at all times, how to put your numbers over your emotion and never panic buy or sell, what to do when big competitors drop rates (by 50%!) in your market, and the playbook we used to build a $300M+ storage portfolio while everyone else was severely unprepared.
If you can stay in a strong position in 2026, you will have opportunities coming your way that won’t resurface for years.
What you’ll learn in today’s show:
How to make your self storage portfolio “hard to kill” even by big competitors
Cash reserves: how much you should keep in your accounts at all times
How to survive the intense rate drops of big competitors (REITs) in your market
Stop letting your emotions run your portfolio (this will lead you to lose money)
What we did in 2008, 2020, and now 2026 to buy opportunities of a lifetime
Preparing for maintenance costs, especially when you’re in the slow season
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Grab AJ’s Book, Growing Wealth in Self-Storage 2.0 -
345. How to Create More Demand for Your Self Storage Units (Grow Occupancy & Rents)
Saison 1
mardi 21 avril 2026 • Durée 30:11
Your self storage business isn’t struggling because your vacancy rate has slowly crept up or because your rents are too high.
Everyone thinks demand is outside of their control—that it’s completely dependent on the market, competition, and rates. But it’s not.
The truth is, you have far more control over demand for your self storage units than you probably think. Not convinced? In this episode, we provide real case studies of developments, fill-up facilities, and stabilized facilities we have transformed over the last four to six months.
If you want to “create” demand, even in a seemingly competitive market, we have the playbook.
Whether you’re looking to buy an existing mom-and-pop operation or optimize an underperforming facility you already own, there are four operational levers you need to pull if you want to generate enough demand to improve occupancy and increase revenue—without slashing rates.
Dial these in just right, and everything changes—not just demand for your self storage units but also your overhead costs, your conversion rates, and your bottom line.
What you’ll learn in today’s show:
Four levers that will improve demand and occupancy at your self storage facility
Real case studies of developments, fill-up, and stabilized self storage facilities
344. 3 Moves That Will Immediately Boost Your Self Storage Revenue (And Value!)
Saison 1
mardi 14 avril 2026 • Durée 43:43
Want to increase not just your self storage revenue, but also your facility’s value? It has very little to do with luck, timing, or even the deal itself. It’s all about the levers you pull after closing.
With rental properties, stocks, and other investments, you have almost no control over what the market does. But with self storage investing? You’re in the driver’s seat. You have the ability to influence both how much your facility makes and what it’s ultimately worth.
How, exactly?
Conner and George break down the most impactful value-add strategies self storage operators should prioritize. Whether you’re buying your first self storage facility or stabilizing one, increasing revenue, controlling expenses, and making high-ROI property improvements can raise your bottom line dramatically.
We’ll get into strategic rate increases and dynamic pricing, operational inefficiencies and “hidden” costs, and finally, expansions and additions that really move the needle on net operating income.
These strategies are practical, tactical, and hands-on. Because in self storage, rarely do you find value.
You create it.
What you’ll learn in today’s show:
The three “levers” that can improve the value of your self storage facility
How to grow your net operating income with dynamic or tiered pricing
Increasing revenue and attracting better customers with tenant protection plans
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