Scientist to CEO™ – Détails, épisodes et analyse

Book: Scientist to CEO: The Marketing Handbook to Help STEM Professionals Grow a Thriving Business

Erica Sosnowski, B.Sc., MBA

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[Trailer] Welcome to Scientist to CEO, the Business Growth Podcast for Companies Built By Scientists

Saison 1

jeudi 29 août 2024 • Durée 07:06

Learn more about us at lifesciencegrowth.com or scientisttoceo.com

Jennifer Andrews, M.Sc., MBA

Book: Scientist to CEO: The Marketing Handbook to Help STEM Professionals Grow a Thriving Business

Erica Sosnowski, B.Sc., MBA

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Full Transcript Below:

Jennifer Andrews: Hi everyone and welcome to the very first episode of the Scientist to CEO podcast, co-hosted by me, Jennifer Andrews, and Erica Sosnowski. In this short trailer, we’ll share a quick intro on what you can expect from each episode, the topics we’ll cover and the kinds of things you’ll learn. We’ll also share some of our own journeys so you understand how we came to be doing the work we’re doing today.

Erica Sosnowski: On this podcast, we’ll bring you interviews with life science leaders who have made the leap from science to business and are navigating all the challenges that come with growing their companies. Each guest’s appearance will take the format of a mini case study. It won’t be a science deep dive, but more so a conversation around the exact marketing and BD strategies they used to achieve a specific outcome. Sometimes this will be a win or achievement and how they did it (with tips you can use). Other times it will be a lesson learned or a story about something that didn’t go so well but taught some valuable lessons that we think you should know.

Zero to Millions: Yes, You Can Crowdfund Your Life Science Start-Up

Saison 1

mardi 26 novembre 2024 • Durée 29:23

Today we’re tackling an approach to fundraising you might not have considered or even heard of before for scientific start-ups: crowdfunding - yes, it can be done! Harrison Bert, Director of Fundraising at StartEngine, joins us to reveal how life science companies are leveraging the crowdfunding model to achieve their fundraising goals.

He walks us through real-life success stories of companies that raised MILLIONS of dollars in funding using the StartEngine crowdfunding platform. It’s a juicy episode and we know you’ll appreciate the insightful details and actionable steps Harrison shares to help you get started with crowdfunding your own start-up.

👉👉👉APPLY HERE TO GET STARTED WITH STARTENGINE & SEE IF YOU QUALIFY

Connect with Harrison Bert on LinkedIn

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Learn more about us at lifesciencegrowth.com or scientisttoceo.com

Jennifer Andrews, M.Sc., MBA

Book: Scientist to CEO: The Marketing Handbook to Help STEM Professionals Grow a Thriving Business

Erica Sosnowski, B.Sc., MBA

Smart Ways to Use AI (And Must-Try Tools) to Grow Your Business

Saison 1

mardi 12 novembre 2024 • Durée 40:42

Generative AI is everywhere lately. We know what it is and what it does—but how can it really impact your science-based company right now? In real ways that make an impact? In episode 4 of the podcast, we sit down with Dale Thomas, author of the Ultimate AI Guide for Small Business Success, for a chat about how companies and their leaders can implement gen AI strategies to gain a competitive edge.

You can learn more about Dale Thomas at www.actionableops.com and pick up his book, The Ultimate AI Guide for Small Business Success, on Amazon worldwide.

Learn more about us at lifesciencegrowth.com or scientisttoceo.com

Jennifer Andrews, M.Sc., MBA

Book: Scientist to CEO: The Marketing Handbook to Help STEM Professionals Grow a Thriving Business

Erica Sosnowski, B.Sc., MBA

Lire plusRéduire

How This Bench Scientist Launched 3 Startups in 3 Countries (Creating IP & $$$)

Saison 1

mardi 29 octobre 2024 • Durée 25:25

In today's episode, bench scientist-turned-entrepreneur Sourabh Banerjee (Ph.D., biochemistry & molecular biology) shares with us how he was part of launching 3 different start-ups in 3 countries, roadblocks he had to navigate in each region's science and business landscape, plus advice he'd give to any start-up founder on leadership, vision vs. execution, and the DOSS method ("don't simplify stupid stuff" 😂). Have a listen!

Learn more about Sourabh on LinkedIn, and his company, Geno10X at https://geno10x.com/

Learn more about us at lifesciencegrowth.com or scientisttoceo.com

Jennifer Andrews, M.Sc., MBA

Book: Scientist to CEO: The Marketing Handbook to Help STEM Professionals Grow a Thriving Business

Erica Sosnowski, B.Sc., MBA

Lire plus

It’s Trade Show Season! Your Game Plan to Drive Results

Saison 1

mardi 15 octobre 2024 • Durée 44:58

Trade show season is in full swing! When we gather in person, with all our industry’s heavyweights in one room, amazing things can happen - if you do it right, that is! In this episode, we break down our game plan for a successful trade show presence, no matter what size or stage your company is. We cover the questions we get asked most, including what to do pre-event, during, and post-show, to drive results and achieve ROI for your company. Have a listen and get ready to try our tips for your next big trade show, whether you’re just walking the floor or doing a full-blown exhibit.

GRAB OUR EVENT PLANNING KIT & ROI TRACKER (and a bunch of other useful trade show stuff!) mentioned in the episode here: https://www.lifesciencegrowth.com/offers/4LVjAme2

Learn more about us at lifesciencegrowth.com or scientisttoceo.com

Jennifer Andrews, M.Sc., MBA

Book: Scientist to CEO: The Marketing Handbook to Help STEM Professionals Grow a Thriving Business

Erica Sosnowski, B.Sc., MBA

Lire plus

Creative Ways This CEO Raised Funds for Her Company (Without Sacrificing Scientific Credibility)

Saison 1

mardi 1 octobre 2024 • Durée 37:24

If you find the idea of seeking investor funding incredibly daunting, guess what? You're in good company! Most scientific companies will at some point need funding to grow to the next level.

In today's episode, CEO of Cacti Therapeutics, Kaitlin Roberson, schools us on the art of effective fundraising.

With a Master's in psychology from Harvard, and a background in non-profits, she has honed an effective approach any scientific CEO can use to:

Find the right investors
Make your company message make sense to anyone
Build relationships that will pay dividends (literally)

Learn more about Kaitlin Roberson and Cacti Therapeutics on LinkedIn.

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Learn more about us at lifesciencegrowth.com or scientisttoceo.com

Jennifer Andrews, M.Sc., MBA

Book: Scientist to CEO: The Marketing Handbook to Help STEM Professionals Grow a Thriving Business

Erica Sosnowski, B.Sc., MBA

Disrupting a $7B Market: How This Medtech Startup is Positioned for Global Acquisition

Saison 1

lundi 31 mars 2025 • Durée 36:26

When a billion people suffer from a condition with no real solution, the market isn’t just big—it’s waiting for a breakthrough. That’s exactly what Giancarlo Migliori, Co-Founder and Managing Partner of Tinnitech International, set out to change with a first-of-its-kind tinnitus treatment.

In the latest episode, we dive into:

✅ The massive $7B market for tinnitus treatment and why it’s been underserved for so long

✅ How direct-to-consumer marketing and international expansion are shaping Tinnitech’s growth

✅ The role of Big Tech in medtech (and what founders should watch for)

✅ Why Tinnitech is seeking an asset acquisition—and what makes an ideal buyer

If you’re in healthtech, medtech, or life sciences, you won’t want to miss this one.

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Connect with Giancarlo on LinkedIn and learn more about Tinnitech and the Acufree device.

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Jennifer Andrews, M.Sc., MBA

Book: Scientist to CEO: The Marketing Handbook to Help STEM Professionals Grow a Thriving Business

Erica Sosnowski, B.Sc., MBA

5 Smart Marketing Strategies to Fuel Your Next Patient Recruitment Campaign

Saison 1

mardi 18 mars 2025 • Durée 36:52

Patient recruitment can make or break your clinical trial - but most teams rely on outdated strategies that don’t work.

In the latest episode of the podcast, we sat down with Victoria Donovan, founder and CEO of Clinically Media, to uncover the marketing strategies that drive successful patient recruitment campaigns. Listen in to hear:

✅ The biggest mistakes biotech leaders make in recruitment (and how to avoid them)

✅ Why a strong marketing approach is just as critical as site selection

✅ The 5 secrets behind high-performing recruitment campaigns

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About Victoria: As founder and CEO of Clinically Media, Victoria Donovan shares how she founded her award-winning patient recruitment agency that helps biotech companies find and retain patients for clinical trials - and the winning marketing tactics involved in every recruitment campaign. Learn more at www.clinicallymedia.com

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Learn more about us at lifesciencegrowth.com or scientisttoceo.com

Jennifer Andrews, M.Sc., MBA

Book: Scientist to CEO: The Marketing Handbook to Help STEM Professionals Grow a Thriving Business

Erica Sosnowski, B.Sc., MBA

Skeptics to Supporters: How Early Buy-In Fueled This Medtech Breakthrough

Saison 1

mardi 4 mars 2025 • Durée 20:53

What if getting customer buy-in could catapult you to category leadership? That’s exactly what John Erbey, CEO of Roivios, set out to do in the medical device space—despite early skepticism from ideal customers.

In this episode, we dive into how John and his team:

✅ Refined their go-to-market approach by engaging early adopters

✅ Overcame industry doubts (and purchase objections) with rigorous scientific validation

✅ Secured FDA Breakthrough Device Status with a bold regulatory strategy From early objections to strategic pivots, this is a must-listen case study on how to gain early buy-in and convert skeptics into supporters - and customers!

John Erbey is the founder and CEO of Roivios, bringing over 25 years of experience in medical devices and therapeutics. Under his leadership, Roivios developed the JuxtaFlow® Renal Assist Device (RAD), a breakthrough in kidney disease treatment that challenges conventional approaches to kidney filtration.

John has played a key role in launching CardioMEMS™, shaping EU pricing for Zetia™ (Ezetrol), and driving market strategies for Vytorin™ and Avandia™. With a deep understanding of science, strategy, and patient needs, he is committed to delivering innovative solutions that improve healthcare outcomes.

Learn more at https://roivios.com/

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Learn more about us at lifesciencegrowth.com or scientisttoceo.com

Jennifer Andrews, M.Sc., MBA