Savage Marketer Podcast – Détails, épisodes et analyse

Soo is the Head of Marketing at WiL, a growth stage VC based in the Bay Area and Tokyo. Prior to joining WiL, Soo was a growth marketing lead on Twitter’s Global Marketing (SMB) team, where she launched their in-house testing program and worked cross-functionally across the AMER, JPKR, and EMEA regions. Previously, she oversaw custom content partnerships at Squarespace in NYC and specialized in out-of-home, display, and online radio advertising. Soo was born in Seoul, grew up in the Bay Area, and holds a B.A. in Business Administration from UC Berkeley’s Haas School of Business.

Segment Timestamps / Episode Highlights: 

1:02 Soo's career journey and how she got into venture capital 

4:30 Soo's experience as a venture capitalist and her investment philosophy 

11:14 The importance of having a clear vision and understanding the market for startups 

16:35 The role of networking and building relationships in venture capital 

23:48 Soo's advice for entrepreneurs looking for venture capital 

30:50 Soo's thoughts on the future of venture capital and technology 

36:52 Connecting with Soo and final thoughts  

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"As a marketer, you really have to be able to wear many hats." —Soo Song 

"The best way to sell something is to provide value first." —Jeff J Hunter 

"The power of networking and connecting with people is really where the magic happens." —Soo Song

Thank you for listening to his episode of the Savage Marketer Podcast. I hope you enjoyed hearing from Soo Song as much as I did. If you want to hear more from inspiring guests and learn the latest marketing strategies, be sure to subscribe to the Savage Marketer Podcast on your favorite podcast platform. And don't forget to leave us a rating and review, which helps us reach more people and continue to bring you valuable content. Until next time, stay savage!

Savage Marketer Resources

1. Follow our guest Soo Song LinkedIn!
2. Join our Community for updates.
3. Check out more savage marketer podcasts Here!

Jay Vics help small  owners learn, develop, and implement a digital marketing plan for their business. 

His agency, JVI Mobile Marketing has launched a coaching and consulting service called HowTo.Agency. We teach owners, managers, salespeople, and marketing teams how to map out an 8 stage marketing plan on 1 page. This allows them to reach out to their perfect audience as strangers, and over time, turn them into raving fans. The focus is on predictable sales, building trust, and remaining profitable.

Jay's focus is on retail, e-commerce, bowling, family fun centers, coaches, counselors, and small b2b(1-50 employees) companies.

HowTo.Agency can train, coach, consult, or provide fulfillment of marketing services for you so that you successfully move your prospects through the 8 stage customer value journey to becoming raving fans of your organization.

Segment Timestamps / Episode Highlights: 

*Leading with Value first

*Doing new content

*Just start a show

*The Fastest way to help yourself

*The Value in building your network

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Value Bombs: 

*One of the best things you can do for your marketing is to start a show. —Jeff J Hunter

*You can get whatever you want by helping enough people get what they want. —Jay Vics

*The goal is to make it comfortable for you to come in front of your audience and tell your story. —Jeff J Hunter

Join the Conversation:

Remember to also give a savage rating to our guests from previous podcast episodes.

Savage Marketer Resources

1. Follow our guest Jay Vicson Instagram!
2. Join our Community for updates.
3. Check out more savage marketer podcasts Here!

First things first: what are growth hacking and outbound marketing?

In this episode, I bring you the fuzz of the town “Growth hacking and outbound marketing techniques” with Gerard Compte,  an international trainer, and mentor whose passion is to send emails with love.

His experience in the sector allows him to give attendees the best techniques to find new customers thanks to Outbound Marketing and Growth Hacking. He is the creator of FindThatLead, a tool that finds the email of your best future customers.

Segment Timestamps / Episode Highlights: 

[02:50] Gerard’s AppSumo experience

[03:51] Find that lead demo

[07:31] How an amazing product can automate your contacts

[09:27] How to target specific leads

[14:41] Cross-selling and automation advice from Gerard 

[18:10] Customer relations

[19:24] How to automate and organize your contacts

Value Bombs: 

1. The most important thing in business is to have an amazing product. — Gerard Compte 
2. You have to organize your process if you want to grow more contacts and automate your email better. — Gerard Compte 
3. Whenever you sell a product, make sure it doesn't cost you too much. — Gerard Compte

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Join the Conversation:

Remember to also give a savage rating to our guests from previous podcast episodes.

Savage Marketer Resources

1. Gerard Compte’s website: https://findthatlead.com/en/ 
2. Join our Community for updates.
3. Check out more savage marketer podcasts Here!

From Bounced Checks to Private Jets with Hazel Ortega

Many people feel as if they're adrift in the world. They work hard, but they don't seem to get anywhere worthwhile.

A key reason that they feel this way is that they haven't spent enough time thinking about what they want from life, and haven't set themselves formal goals. After all, would you set out on a major journey with no real idea of your destination? Probably not!

Segment Timestamps / Episode Highlights: 

[01:22]  Hazel Ortega's startup 

[06:52]  Hazel Ortega's Transition

[11:21]  Using Your Education To Get To The Next Level 

[18:17]  One Day Millionaire — Broke the Next Day 

[20:10]  The Psychotic Lifestyle VS. The  Logical Driven Lifestyle

[22:30]  The $200 to $70,000 Startup 

[25:26]  Creating A Vision, And Targeting Goals

[32:38]  Taking Big Actions and Living Your Full Potential

Value Bombs: 

1. The only way to become a big fish is to be in big waters and to have big opportunities to work out. — Jeff J Hunter
2. When you start to see yourself successful, you build on that, and you grow. — Hazel Ortega
3. When you have a big goal, you have to take big action..and big action has big results — Hazel Ortega

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Join the Conversation:

Remember to also give a savage rating to our guests from previous podcast episodes.

Savage Marketer Resources

1. Follow our guest Hazel Ortega on LinkedIN!
2. Join our Community for updates.
3. Check out more savage marketer podcasts Here!

The truth is this: there’s a standout winner that can’t be touched by any other method. That winner is referrals. Referral sales require almost no financial investment, but they bring in very valuable warm leads.

In this episode, I sit down with a great friend and fellow Savage Marketer, Jon Dwoskin to discuss how to leverage your business relationships for your business,

Let’s talk about why referrals are so valuable in the first place.

Segment Timestamps / Episode Highlights: 

[03:15] Jon’s take on being a Business Coach & a Content Creator 

[04:19] The Secret Behind Having So Many Videos

[05:51]  Jon’s Recording Methods 

[10:29] Why You Should Let Go of Your Ego 

[12:49] The Cathy Karabetsos Experience 

[16:12] Work Consistency 

[20:47] Appreciate Your Own Growth and Stop Comparing Yourself to Others

[23:06] Best Way to Grow Your Business

[29:30] Creating Incredible Offers and Quality Services

[39:10] Focus on the Growth of Employees. Do not Handcuff Them To Work Forever With You.

Value Bombs: 

1. Leave your ego at the door if you want your business to grow. — Jon Dwoskin 
2. If you can’t get leverage for your business, video is key. — Jon Dwoskin 
3. Every incredible business always has a recurring theme. It’s consistency. — Jeff J Hunter

Subscribe: 

Apple | Google | Spotify | Stitcher  

Join the Conversation:

Remember to also give a savage rating to our guests from previous podcast episodes.

Savage Marketer Resources

1. Follow our guest Jon Dwoskin on LinkedIN!
2. Join our Community for updates.

Check out more savage marketer podcasts Here!

As we reach the end of the year and our 10th month into quarantine we see businesses who were thriving in January not get to see the end of December.  Although we are witnessing these casualties simultaneously the birth of a new era in business and marketing are emerging, I’m talking about full on virtual companies. Gone are the days of interviewing, vetting, managing, and firing team members as we know it.

In this episode I am joined by my co-host and longtime friend, Pamela Sisson. We discuss the meteoric rise of sites like Zoom, how business meetings have shifted from golf to online video games, and of course ways to leverage your own business in this new online world. To ensure the success of your company here are a few key points consider:

●        Positioning your business in a new way

●        Turning social media into income sources

●        Statement of value

Segment Timestamps:

[00:41] New talk show; TalkSavage.com

[02:44] Winners and loser of the pandemic

[03:53] The success of video conferencing

[11:05] The rise of video game

[14: 05] Video games are the new golf

[17:42] Leverage marketing strategies I your own business

[22:01] Positioning your business in a new way

[24:46] Advice for struggling businesses/brands

[27:54] Statement of value

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Quotes:

“Call of duty is where the deals are made. Video games are like the golf game of 2020 ” - Pamela

One of the best marketing positions: The "old way" vs "the new way" - Jeff

“Stop treating your audience like a paycheck and start treating them like a piggy bank” -Jeff

Follow the Host

●        Website - http://savagemarketer.com/

●        LinkedIn - https://linkedin.com/in/jeffjhunter

●        Instagram - http://www.instagram.com/jeffjhunter

●        Facebook - http://www.facebook.com/jhunter101

Follow the Guest

●        Instagram - https://www.instagram.com/pamela.sisson/?hl=en

 Join our community at:  https://www.facebook.com/groups/savagemarketers

Ever wondered why your content never gets the engagement you know it deserves? You are really creative, or an expert in your field but the folks you need to reach just aren't biting? This can be a blow to your pride, trust me I’ve posted viral videos with millions of views but also great content that received a few hundred. 

In this episode, I sit down with a great friend and fellow Savage Marketer, Pamela Sisson to discuss how to get attention online. This segment is called the Savage Market Spotlight where we break down how we, ourselves, found a proven method to garner the right audience and engagement. Before you take a listen, here a few takeaways:

• Know the age of your demographic.
• Know what type of content is going to be relevant to that audience.
• Stay consistent!

Savage Marketer Spotlight: Getting Attention Online with Pamela Sisson

1. ‘’So think about your 15-second video, you got to hook them in to see what happens at the end.” Jeff
2.  “Do you need to be everywhere online OR do you just need to be where your core audiences?” ~ Pamela
3. “You don't even have to have good content! You just have to have stuff that draws people in and tells a good story.” Jeff

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Show Notes 

Savage Marketer Spotlight: Getting Attention Online with Pamela Sisson

[01:04] New Segment: Savage Marketer Spotlight

[03:02] Going viral on Tiktok

[7:14] Break down of how to analyze a Tik Tok video

[12:13] How to keep people engaged through a full video

[14:26] How to keep folks interested in the duration of a video.

[17:23] Learning from underperforming content.

[20:11] Narrowing the common denominator of your audience.

[25:49] The need to be everywhere online.

[29:42] Know the difference between social media platform audiences.

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Episode mentioned:

Soundcloud

Follow the Host

Jeff J Hunter

• Website
• Linkedin
• Instagram
• Facebook

Follow the Guest

• Website

Join the Conversation

Our favorite part of recording a live podcast each week is participating in the great conversations that happen on our live chat, on social media, and in our comments section. 

Join our community at:  https://www.facebook.com/groups/savagemarketers

Savages, this week we will discuss how to level up your business by creating mini-courses! I’ve invited Kenny Barnwell to the show to explain how he leveraged his expertise of Backstage Production, for artists like Seal and Amos Lee, to teaching others how to break into the business. We talk scarcity mindset, how to offer free value to intrigue people, how to use mini-course to build up your clientele and much much more. This episode really breaks down the foundation of creating these classes and anyone with relative expertise can create one. Jump into this Savage Session!

How To Create A “Mini-Course” To Grow Your Business with Kenny Barnwell

1. “ A lot of people are experts. They're not relevant. A lot of people are relevant. They're not experts. You need to become a relevant expert because it's such an amazing tool for your brand!” Jeff
2. “ You want them to have enough of a transformation to where they still have a need for guidance. But they go ‘dude, like that was awesome’!” Kenny
3. “if you know who you're actually building these trainings for, then you're going to be ahead of the game in a tremendous way.” Kenny

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Show Notes 

How To Create A “Mini-Course” To Grow Your Business with Kenny Barnwell

[03:45] Introducing Kenny to the Show.

[08:25] Pushing past a limited mindset

[12:12] Why the power of branding is so important.

[15:18] The two-step process of mapping to outline your course.

[19:34] How to determine how long the mini-course will be.

[24:17] How to get past the most challenging part of onboarding.

[29:56] Understanding the transformations that take place during the courses.

[34:13] Make sure the end of your course leads to a call to action.

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Follow the Host

Jeff J Hunter

• Website
• Linkedin
• Instagram
• Facebook

Follow the Guest

Kenny Barnwell

• ​Website​​​

Join the Conversation

Our favorite part of recording a live podcast each week is participating in the great conversations that happen on our live chat, on social media, and in our comments section. 

Join our community at:  https://www.facebook.com/groups/savagemarketers

Hold on to your britches savages, because today is the first and last episode in four years that you will have. It's a breakdown of the marketing campaigns and branding that's happening on both the Trump and the Biden campaigns. Since this episode is going to be airing the day before the election, this would be a solo episode for the masses!

Trump vs Biden: The Tale of Opposite Political Branding

1. “When it comes to branding, think about those feelings of energy because perception is a reality for most people.” ~ Jeff
2. “People are going to have to choose between these two ideals. Is America a rebel or is America looking for order?” ~ Jeff

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Show Notes 

Trump vs Biden: The Tale of Opposite Political Branding

[02:13] Rally breakdown.

[05:45] The importance of branding perception.

[7:54] The branding decision America must make.

[9:13] Join the discussion about today’s episode in The Savage Marketer FB group.

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Follow the Host

Jeff J Hunter

• Website
• Linkedin
• Instagram
• Facebook

Join the Conversation

Our favorite part of recording a live podcast each week is participating in the great conversations that happen on our live chat, on social media, and in our comments section. 

Join our community at:  https://www.facebook.com/groups/savagemarketers

 Fellow Savages, I’m excited to introduce you to the brain of SERP, Jason Barnard! We discuss the importance of using search engine results to take ownership of your brand. He has studied, tracked, and analyzed Brand SERPS since 2013 and now he assists other entrepreneurs to establish their online business card through this digital ecosystem. Of course, I get greedy and get him to drop some serious knowledge that helps us take our marketing game up a few notches. There is plenty to learn during this episode, fire it up and take a listen!

How To Dominate The SERPs For Your Brand Name with Jason Barnard

1. “The aim of every brand and every person is that they describe themselves in their own knowledge panel.” Jason
2. “Buy your domain name. Give your entity a home. Google needs to understand who you are, what you do.” Jason
3. “What you want to do is be intentional with your brand. Start developing it in such a way that Google says I know what you're looking for.” Jeff

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Show Notes 

How To Dominate The SERPs For Your Brand Name with Jason Barnard

[01:48] What is a SERP?

[05:56] The use of knowledge panels in the context of entities.

[09:41]Using Google to differentiate you amongst those with similar names.

[16:43] Controlling your brand outside of Wikipedia.

[21:41] The importance of being intentional with your brand.

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Follow our Guests

Jason Barnard

• Linkedin
• Website

Follow the Host

Jeff J Hunter

• Website
• Linkedin
• Instagram
• Facebook

Resources mentioned: 

https://go.jeffjhunter.com/brandserps

Join the Conversation

Our favorite part of recording a live podcast each week is participating in the great conversations that happen on our live chat, on social media, and in our comments section. 

Join our community at:  https://www.facebook.com/groups/savagemarketers