Explorez tous les épisodes du podcast Revenue Marketing Raw

Everyone is talking about AI replacing marketers. Almost no one is writing job descriptions for the roles coming next. In this episode of Revenue Marketing Raw, Jeff Pedowitz and Debbie Qaqish go where most marketing leaders are afraid to: what the marketing org chart actually looks like in 2027. The MarOps manager becomes an AI process architect. The demand gen team shrinks because agents are now executing the campaigns. Sales as a function may not survive the decade in its current form. The customer experience function — finally — gets unified across every team that touches a buyer, because AI makes the silos indefensible. They walk through what every CMO should be doing right now: pull the whole marketing team into a room, audit what AI capabilities you actually have in your hands, agree on standards for what AI success looks like inside your team, and build the multi-year capability map. They also tackle the question nobody wants to answer out loud: between sales and marketing, which function gets blown up first? If you're hiring, restructuring, or planning headcount for next year, this is the episode that should change how you write the org chart.

Answer Engine Optimization isn't SEO 2.0. It's not even the same game. SEO is a click economy — your goal is to win the visit. AEO is a citation economy — your goal is to be the answer buyers see before they ever click anything. In this episode of Revenue Marketing Raw, Jeff Pedowitz and Debbie Qaqish strip the hype off AEO and lay out what actually works. They walk through how the LLMs decide which brands they cite — third-party authority, organic conversations on Reddit and forums, structured topical depth — and why the marketers who built thousands of empty SEO landing pages are now sitting on a depreciating asset. They make the case for building topic clusters around what you actually want to be known for (Jeff's are revenue marketing, AEO, and HubSpot), monitoring branded mentions across organic conversation channels, and treating Reddit as a serious B2B intent signal that virtually no marketer is actually mining. They also tackle the strategic question: do you optimize content to flatter your own brand, or do you write to make AI engines confidently cite you over your competitors? If your AEO strategy is "we added schema markup," this episode is the next ten chapters.

Only 30% of CMOs trust their own attribution numbers. The other 70% know the dashboard is theater — they just don't have anything better to defend the budget with. In this episode of Revenue Marketing Raw, Jeff Pedowitz and Debbie Qaqish call time of death on traditional marketing attribution and lay out what actually replaces it. They argue the right unit of measurement isn't the lead or the touchpoint — it's the account. Cohort growth. Customer lifetime value. Wallet share. Pipeline penetration. And the single conversation every CMO needs to have this quarter: sit down with the CFO and the RevOps leader, and agree together on what proves ROI to the business — before the CFO defines it for you. They tackle why AI search is shattering the click-attribution model entirely, why content slop is making the data even worse, and why the marketers who'll survive the next 18 months are the ones treating marketing as a financial function, not a campaign function. If your dashboard still revolves around touchpoints, this episode is the obituary.