Revenue Marketing Raw – Détails, épisodes et analyse

Revenue Marketing Raw is a weekly unscripted B2B marketing podcast hosted by Jeff Pedowitz and Dr. Debbie Qaqish of The Pedowitz Group. Each 20-30 minute episode tackles one topic that makes CMOs sweat: AI's real impact on marketing teams, the death of MQLs, what's broken about pipeline coverage, why most ABM is just expensive lead gen, how Answer Engine Optimization (AEO) is replacing SEO, and what it actually takes to run marketing as a revenue function.

The show is built for senior B2B marketing leaders: CMOs being asked to do more with less, VPs of Marketing and RevOps tired of dashboards that don't tie to revenue, Marketing Operations leaders stuck in IT support mode, and founders evaluating where AI moves the needle versus where it's theater.

What makes it different: no guest pitches, no vendor sponsorships, no buzzwords, no scripted talking points. Just two senior practitioners, together representing 40+ years of advising Fortune 500 CMOs, saying the quiet part out loud. Debbie coined the term "Revenue Marketing" in 2010, TPG formalized it in 2012, and she has since authored Rise of the Revenue Marketer and From Backroom to Boardroom. Jeff has authored F the Funnel, The Revenue Marketer, AI Agents Made Simple, and The Attic and The Algorithm, and hosts CMO Insights, where he has interviewed 130+ marketing leaders.

New episodes drop every Tuesday. Watch on YouTube and Vimeo, listen on Apple Podcasts and Spotify, or subscribe to the weekly email at pedowitzgroup.com/revenue-marketing-raw.