Rethinking Podcasting | Podcast Strategy, Business Growth & Listener Psychology for Coaches, Consultants and Experts – Détails, épisodes et analyse

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Do Episode Descriptions Boost Podcast Discoverability? Podcast Growth Strategy Q&A [Ep 195]

Épisode 195

vendredi 6 décembre 2024 • Durée 11:51

Welcome back to another episode of "You Ask, I Answer," the segment of the show dedicated to your most pressing podcast questions so you can master podcast growth strategy and turn listeners into loyal clients.

Today's question is from Nina who asked, "do episode descriptions actually help new listeners find your podcast?" This is a fantastic question because podcast discoverability is at the heart of every successful growth strategy.

I’m breaking down exactly how episode descriptions impact your show’s visibility and share practical tips to optimize them for maximum reach. If you want to unlock the secrets of podcast growth strategy and improve your podcast discoverability, you won’t want to miss this episode!

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Email (No guest pitches, please)

Thank you for listening to the podcast! To support the show, please leave a review on Apple Podcasts or a rating on Spotify. For Apple Podcasts, scroll down to "Ratings & Reviews," tap five stars and share your feedback. It would mean the absolute world to me 🙏🏽

Podcast SEO for Beginners: Build A Keyword Bank To Attract More Listeners [Ep 184]

Épisode 184

lundi 28 octobre 2024 • Durée 23:44

Today, we're diving into an easy way to get more listeners by using words and phrases they're actually searching for - yep, we're talking podcast SEO! Now I know your eyes just glazed over, reading that word - SEO - but don't worry, I'm keeping it super simple. Tune in to learn what a keyword bank is (think of it as your podcast's secret weapon), why this is a must-have tool for organic podcast growth and most importantly, how it helps your future clients find you. Ready to drive more traffic to your show? Let's get started!

EPISODE MENTIONS AND LINKS

How Keyword Research Can Help You Reach More Listeners w/ Danielle Gagnon [Episode 85]

Three Key Places to Use Keywords Strategically for Podcast Growth [Episode 103]

Liked this episode? You'll love these 👇🏼

3 Key Places to Use Keywords Strategically for Podcast Growth [Episode 103]

7 Podcast Naming Tips for Increased Visibility and Long Term Growth [Episode 147]

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🎯 Ready to go deeper?

Book a 60 min coaching session for personalised strategy, clear next steps and the support you need to turn your podcast into a growth engine for your online business.

Book a complimentary call and let's explore your best next step together.

👋🏽 Connect with Rosemarie

Email (No guest pitches, please)

Thank you for listening to the podcast!

To support the show, leave a review on Apple Podcasts or a rating on Spotify. For Apple Podcasts, scroll down to "Ratings & Reviews," tap five stars and share your feedback. It would mean the absolute world to me 🙏🏽

5 Episode Title Tweaks to Instantly Increase Your Podcast Visibility [Ep 183]

Épisode 183

samedi 26 octobre 2024 • Durée 19:05

The most overlooked part of episode planning is the title. As solopreneurs, we focus a lot of time on what we want to say and not enough on making sure our ideal client can find it. But here's the thing - a small change in your title can mean the difference between ten listens and 100. In today's episode, I'm sharing five quick tweaks you can make to write episode titles that instantly boost your podcast's visibility. By the end of this episode, you'll know exactly how to make your titles work harder for you, so more people discover and hit play on your show. Let's dive in!

EPISODE MENTIONS AND LINKS

How Keyword Research Can Help You Reach More Listeners w/ Danielle Gagnon [Episode 85]

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🎯 Ready to go deeper?

Book a 60 min coaching session for personalised strategy, clear next steps and the support you need to turn your podcast into a growth engine for your online business.

Book a complimentary call and let's explore your best next step together.

👋🏽 Connect with Rosemarie

Email (No guest pitches, please)

Thank you for listening to the podcast!

Why 'Just Stay Consistent' is Terrible Podcast Strategy Advice for Business Owners [Ep 182]

Épisode 182

mardi 22 octobre 2024 • Durée 16:08

If you’re a business owner who wants to grow her business through podcasting, you've probably heard it before: "just stay consistent and success will follow." And don't get me wrong - consistency is important. But here’s the truth - consistency alone isn’t a winning podcast strategy.

In today's episode, I'm sharing why this common advice can actually hold business owners back and what you should focus on instead to drive meaningful results for your online business. Because if consistency was all it took, every podcaster would be thriving!

Let’s rethink your approach so your podcast becomes a true growth engine. Hit play to discover the podcast strategy shifts that can transform your online business growth

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EPISODE MENTIONS AND LINKS

30 day Social Media Detox! Do I Really Need Instagram to Grow My Podcasting Business [Episode 112]

How I'm Marketing My Online Business Without Social Media In Q4 2023 [Episode 113]

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🎯 Ready to go deeper?

Book a 60 min coaching session for personalised strategy, clear next steps and the support you need to turn your podcast into a growth engine for your online business.

Book a complimentary call and let's explore your best next step together.

👋🏽 Connect with Rosemarie

Email (No guest pitches, please)

Worried There Are Too Many Podcasts? Here's How You Can Make Your Show Stand Out [Ep 181]

Épisode 181

vendredi 18 octobre 2024 • Durée 17:07

In today's episode, I'm addressing one of the biggest roadblocks for business owners: the belief that there are just too many podcasts out there. And I totally get it - when it feels like everyone and their momma is starting podcast, it's easy to think "why should I bother? How can I possibly stand out when there' so many other podcasts out there?"

But I'm here to debunk that myth! The idea that there are "too many podcasts" is simply not true. You absolutely can have a podcast that stands out, even in a saturated niche. By the end of this episode, you'll feel much more confident about taking the leap to start your own podcast. I promise.

EPISODE MENTIONS AND LINKS

Jess Anders on Pivoting Her Launch After Instagram Deactivated Her Account [Episode 179]

30 day Social Media Detox! Do I Really Need Instagram to Grow My Podcasting Business? [Episode 112]

How I'm Marketing My Online Business Without Social Media In Q4 2023 [Episode 113]

Liked this episode? You'll love these 👇🏼

Why Solo Podcast Episodes are a Must for Coaches and Service Providers [Episode 149]

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🎯 Ready to go deeper?

Book a 60 min coaching session for personalised strategy, clear next steps and the support you need to turn your podcast into a growth engine for your online business.

Book a complimentary call and let's explore your best next step together.

👋🏽 Connect with Rosemarie

Email (No guest pitches, please)

Thank you for listening to the podcast!

A Beginners Guide To Podcast Strategy: What It IS And What It Isn't [Ep 180]

Épisode 180

jeudi 17 octobre 2024 • Durée 21:15

In today's episode, we're talking about podcast strategy. If you've been hanging out with me on the podcast for a while you'll know that is something I'm passionate about but I know that the word "strategy" can feel like this super serious, rigid thing and as a creative business owner, it might even make you want to run in the other direction.

But stick with me, because I promise you it's not as intimidating as it sounds. And it's definitely not about boxing you in or stifling your creativity. So tune in to learn what a podcast strategy really is - and just as importantly - what it's not and how my approach differs from other podcast experts.

EPISODE MENTIONS AND LINKS

Jess Anders on Pivoting Her Launch After Instagram Deactivated Her Account [Episode 179]

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🎯 Ready to go deeper?

Book a 60 min coaching session for personalised strategy, clear next steps and the support you need to turn your podcast into a growth engine for your online business.

Book a complimentary call and let's explore your best next step together.

👋🏽 Connect with Rosemarie

Listen to the Sell Like A Copywriter podcast

Email (No guest pitches, please)

Thank you for listening to the podcast!

From Community Podcast to Strategic Business Asset: Jess Anders Pivoted Her Launch After Instagram Deactivated Her Account [Ep 179]

Épisode 179

samedi 5 octobre 2024 • Durée 36:33

What would you do if you lost access to your Instagram account on day 1 of your launch? Your worst nightmare, rite? Well, that's exactly what happened to my client, Jess Anders, this summer. After a year of podcasting, Jess loved the vibe of her show and how much her community LOVED her episodes, but she knew it was time to get more strategic about using her podcast to grow her copywriting business. Three months after our strategy session, Jess has transformed her podcast into a key marketing tool but also turned a near-disaster into launch that felt more fun and carefree. Be sure to stick around because this is one episode you're not gonna want to miss - let's get started!

EPISODE MENTIONS AND LINKS

Seven Experts Share How Their Podcasts Have Impacted Business Growth [Episode 178]

How Carolyn Solo Converts Listeners into Clients With A Niche Podcast [Episode 157]

MEET JESS

Jess Anders is a copywriter and messaging expert with a serious skill for helping creative women solopreneurs master the art simple and strategic selling through specific messaging. As the creator and host of the Sell Like A Copywriter podcast, she breaks down the insider details of curating clear messaging specific to your offers without bro-marketing gimmicks or sleazy sales tactics. Jess has the magical ability to turn even the most complex and nuanced offers into easy-to-understand messaging that signs dreamy clients and gets you paid. If you're ready to transform your bleh messaging into the cherries on top of your business, she's your girl.

When Jess isn't perfecting sales pages or auditing emails, you'll probably find her roaming bookstores, playing with her animals, or traveling with her husband!

Connect with Jess on IG @selllikeacopywriter

Read the blog post: A transparent launch breakdown for Jess' group program

Liked this episode? You'll love these 👇🏼

How To Build The Foundations of a Successful Podcast [Episode 164]

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🎯 Ready to go deeper?

Book a 60 min coaching session for personalised strategy, clear next steps and the support you need to turn your podcast into a growth engine for your online business.

Book a complimentary call and let's explore your best next step together.

👋🏽 Connect with Rosemarie

Download Your Next 1000 Collaborations Guide

Email (No guest pitches, please)

Thank you for listening to the podcast!

Seven Experts Share How Their Podcasts Have Impacted Business Growth on International Podcast Day [Ep 178]

Épisode 178

lundi 30 septembre 2024 • Durée 28:22

In celebration of International Podcast Day, I've invited seven incredible women experts to share how their podcasts have made a significant impact on their business growth. From building brand awareness to expanding their professional networks and generating new revenue streams, they have all leveraged podcasting as a tool to amplify their reach, income and impact. Tune in to hear their stories, insights and actionable advice on how podcasting can be a game-changer for your business too!

CONNECT WITH THE EXPERTS FEATURED IN THIS EPISODE

✨ Kylie Kelly - Email Marketing Strategist + Growth Coach

Listen to The Email Growth Club

Download the The Magic Sheets Private Practice Fee Calculator

✨Felicia Keller Boyle - Private Practice Business Coach

Listen to the Bad Therapist Show

Sign up for exclusive emails to help you incorporate evergreen content, automated visibility and a content repurposing system so you can enjoy more free time while your leads and sales grow in the background.

✨Anita Dykstra - Evergreen Marketing Strategist

Listen to The Marketing That Leads podcast

Listen to The Unapologetic AF podcast

✨ Rakhi Sachdev, Somatic and Embodiment Practitioner for WOC

Listen to The Building Your Brand podcast

✨ Liz Mosley - Branding Designer

Listen to the Rave Results podcast

✨ Vix Meldrew - Learning Design + Curriculum Expert

Watch the micro-class: How to increase your results in ONE step

Threads

✨ Dr. Christiane Schroeter

Download the Petite Practice Planner

Listen to the Happy Healthy Hustle podcast

Grab your copy of How To Master Your Goals book

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🎯 Ready to go deeper?

Book a 60 min coaching session for personalised strategy, clear next steps and the support you need to turn your podcast into a growth engine for your online business.

Book a complimentary call and let's explore your best next step together.

👋🏽 Connect with Rosemarie

Email (No guest pitches, please)

Thank you for listening to the podcast!

How to Create A Sustainable Marketing System Through Speaking w/ Jenn Zellers of Visibility Ecosystem [Ep 177]

Épisode 177

jeudi 26 septembre 2024 • Durée 34:35

Ready to learn how you can create a marketing system that grows your business without having to constantly be on? In this episode of a special three-part series, I'm chatting with Jenn Zellers of Visibility Ecosystem all about her approach to collaborative marketing through speaking. You will learn how to create a sustainable marketing system that boosts your visibility, how to leverage speaking to make sleaze-free sales and leverage your appearances to build your authority and attract more clients. Tune in to discover how to turn speaking opportunities into a powerful marketing tool for your business!

Key takeaways:

What a sustainable marketing system looks like and how it helps you grow your business without burning out.
How Jenn helps her clients repurpose content from podcast interviews and summit presentations to create endless marketing materials—so you never have to start from scratch.
Why your presentations and talks should address the immediate wants of your audience before introducing what they need.
The powerful lead magnet strategy Jenn uses to consistently attract her dream clients from speaking opportunities. SPOILER ALERT: It's not a PDF freebie!
The importance of recognizing your energy patterns to avoid burnout.
The summit schedule you didn't know about—but should—to maximize your visibility
How you can book your podcast tour with 25-30 right-fit podcasts.

EPISODE MENTIONS AND LINKS

Get 25-30 podcasts curated for your No-Fuss Podcast Tour (aff link)

MEET JENN

Jenn and the Visibility Ecosystem team equip online service providers, digital product creators, coaches, and authors to establish a sustainable marketing system that grows your business, generates sleaze-free sales, and establishes you as a thought leader through speaking and collaborations.

Liked this episode? You'll love these 👇🏼

How My Podcast Helped Me Land a Dream Speaking Opportunity [Episode 146]

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🎯 Ready to go deeper?

Book a 60 min coaching session for personalised strategy, clear next steps and the support you need to turn your podcast into a growth engine for your online business.

Book a complimentary call and let's explore your best next step together.

👋🏽 Connect with Rosemarie