Results by Design: UX Insights for Business Leaders – Détails, épisodes et analyse

Twitter [X}: https://twitter.com/UpTopCorp

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PODCAST Links

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From Insights to Impact: Acting on Customer Journey Maps

Saison 1 · Épisode 16

vendredi 10 janvier 2025 • Durée 30:58

Welcome to UpTop’s podcast series, Results by Design: UX Insights for Business Leaders!

In this episode, hosts Craig Nishizaki and Michael Woo dive deep into the journey mapping process and explore how businesses can identify opportunities for innovation, drive impactful solutions, and align user needs with business goals. Learn how to move beyond the basics of journey mapping to frame opportunities effectively, generate creative solutions, and validate them for maximum impact.

🔍 What You’ll Learn:

Leveraging "How-Might-We" Statements for Problem Framing
Common Mistakes in Identifying Opportunities
Techniques for Generating and Prioritizing Solutions
Validating Ideas Through Usability Testing
Communicating UX Impact to Key Stakeholders

Join us as we explore innovative approaches to enhance your products and services, optimize customer interactions, and ultimately drive success for your organization.

Learn more about and visit our website: https://uptopcorp.com/

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Episode Particulars

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Craig Nishizaki | Head of Business, UpTop: https://www.linkedin.com/in/craignishizaki/

Michael Woo | Head of Design, UpTop: https://www.linkedin.com/in/wooman206/

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Connect with UpTop

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LinkedIn: https://www.linkedin.com/company/uptopcorp/

Twitter [X}: https://twitter.com/UpTopCorp

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PODCAST Links

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Elements of an Effective B2B Web Strategy

Saison 1 · Épisode 7

vendredi 26 avril 2024 • Durée 25:12

Welcome to UpTop’s podcast series, Results by Design: UX Insights for Business Leaders!

In this episode, hosts Craig Nishizaki and Michael Woo discuss the essential elements of a successful B2B web strategy and explore the importance of grounding the strategy with clear business goals, defining target personas, and casting a visionary UX and web content strategy.

Learn about:

Where teams go wrong in developing their web strategy
Finding the right data and insights to inform the strategy
How UX strategy and Web content strategy are Interrelated
How UX strategy and Web content strategy are related to a successful web strategy

Join us as we explore innovative approaches to enhance your products and services, optimize customer interactions, and ultimately drive success for your organization.

Learn more about and visit our website: https://uptopcorp.com/

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Episode Particulars

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Michael Woo | Director of UX, UpTop: https://www.linkedin.com/in/wooman206/

Craig Nishizaki | Head of Business, UpTop: https://www.linkedin.com/in/craignishizaki/

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Connect with UpTop

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LinkedIn: https://www.linkedin.com/company/uptopcorp/

Twitter [X}: https://twitter.com/UpTopCorp

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PODCAST Links

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How to Create Velocity and Alignment for Your Vision

Saison 1 · Épisode 6

vendredi 5 avril 2024 • Durée 23:36

Welcome to UpTop’s podcast series, Results by Design: UX Insights for Business Leaders!

In this episode, we journey into integrating Design Thinking and Lean UX methods into practical workflows. With over 16 years of experience, Michael Woo—Director of UX at UpTop—shares candid reflections and pivotal moments from his career, shedding light on the evolution of design methodologies and problem-solving approaches.

🔍 Learn about:

Applications of Design Thinking and Lean UX Method in Problem-Solving
Design Thinking as a Mindset
Origin of UpTop’s UX Strategy Sprint Process
Role of Structured Processes in Company Breakthroughs
Difference Between UX Strategy Sprint and Envisioning Sprint

Join us as we explore innovative approaches to enhance your products and services, optimize customer interactions, and ultimately drive success for your organization.

Learn more about and visit our website: https://uptopcorp.com/

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Episode Particulars

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Michael Woo | Director of UX, UpTop: https://www.linkedin.com/in/wooman206/

Craig Nishizaki | Head of Business, UpTop: https://www.linkedin.com/in/craignishizaki/

[eBook] A Guide to UX Strategy Sprints, UpTop: https://bit.ly/3IJmVvt

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Connect with UpTop

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LinkedIn: https://www.linkedin.com/company/uptopcorp/

Twitter [X}: https://twitter.com/UpTopCorp

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PODCAST Links

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The Advantage of an External Perspective in UX Design

Saison 1 · Épisode 5

vendredi 1 mars 2024 • Durée 16:29

Welcome to UpTop’s podcast series, Results by Design: UX Insights for Business Leaders!

In this episode, Michael Woo is joined by one of his team members, Cristie Shrader, Product Designer, to talk about the advantage of having an external perspective in UX design.

Let’s unpack the insights and experiences of a seasoned design consultant, exploring how they tackle dilemmas, overcome challenges, and foster productive client relationships.

Join us as we explore innovative approaches to enhance your products and services, optimize customer interactions, and ultimately drive success for your organization.

Learn more about and visit our website: https://uptopcorp.com/

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Episode Particulars

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Michael Woo | Director of UX, UpTop: https://www.linkedin.com/in/wooman206/

Cristie Shrader | Product Designer, UpTop: https://www.linkedin.com/in/cristieschrader/

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Connect with UpTop

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LinkedIn: https://www.linkedin.com/company/uptopcorp/

Twitter [X}: https://twitter.com/UpTopCorp

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PODCAST Links

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Breaking Barriers: Strategies for Conquering Digital Business Challenges

Saison 1 · Épisode 4

vendredi 2 février 2024 • Durée 27:36

Welcome to UpTop’s podcast series, Results by Design: UX Insights for Business Leaders!

In this episode, we tackle the intricate world of digital business and uncover five of the most common challenges organizations encounter when striving to build a successful digital business. 🌐

In this insightful exploration, we break down the barriers that hinder many businesses from achieving digital excellence. Whether you're a seasoned entrepreneur or just starting, understanding these challenges is crucial for navigating the digital landscape.

🔍Learn about:
1️⃣ Leadership and Vision
2️⃣ The Problem with Departmental Silos
3️⃣ How to Choose the Best Team Members
4️⃣ The Importance of Having Good Processes in Place
5️⃣ Is Your Company Operations-Minded or Innovations-Minded?

Join us as we explore innovative approaches to enhance your products and services, optimize customer interactions, and ultimately drive success for your organization.

Learn more about and visit our website: https://uptopcorp.com/

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Episode Particulars

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Craig Nishizaki | Head of Business, UpTop: https://www.linkedin.com/in/craignishizaki/

Michael Woo | Director of UX, UpTop: https://www.linkedin.com/in/wooman206/

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Connect with UpTop

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LinkedIn: https://www.linkedin.com/company/uptopcorp/
Website: https://uptopcorp.com/

Twitter [X}: https://twitter.com/UpTopCorp
YouTube: https://www.youtube.com/@uptopcorp

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PODCAST Links

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Evolving B2B Buyer Journeys: Reframing Your B2B Website for Today's Buyers

Saison 1 · Épisode 3

vendredi 12 janvier 2024 • Durée 30:01

Join our Results by Design panel and guest, Deborah Roberts, Senior UX Designer at UpTop, in a thought-provoking episode exploring the evolution of B2B buyer behaviors and their profound impact on website dynamics 🚀

In our latest episode, we discuss how B2B buyer behavior has changed over the past five years, what is now obsolete or ineffective on your B2B website because of these changes in B2B buyer behavior, and what to do about it.

🎯 Key Takeaways:

Unraveling the transformed enterprise B2B buyer journey
Identifying redundant B2B website practices in the face of these changes
Warning signs signaling larger underlying issues

Join us as we explore expert approaches to elevate your products, optimize customer interactions, and steer your organization toward unparalleled success. Tune in now and revolutionize your business strategies!

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Episode Particulars
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Craig Nishizaki | Head of Business, UpTop: https://www.linkedin.com/in/craignishizaki/
Michael Woo | Director of UX, UpTop: https://www.linkedin.com/in/wooman206/
Deborah Roberts | Sr. UX Designer, UpTop: https://www.linkedin.com/in/deborahrobertsdesign/

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Episode Context
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Gartner Win More B2B Sales Deals Report: https://www.gartner.com/en/sales/insights/win-more-b2b-sales-deals

G2 2023 Software Buyer Behavior Report:
https://research.g2.com/2023-buyer-behavior-report

TrustRadius 2022 B2B Buying Disconnect: The Age of the Self-Serve Buyer:
https://www.trustradius.com/resources/assets/2022-b2b-disconnect

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Connect with UpTop
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LinkedIn: https://www.linkedin.com/company/uptopcorp/
Website: https://uptopcorp.com/
Twitter [X}: https://twitter.com/UpTopCorp
YouTube: https://www.youtube.com/@uptopcorp

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PODCAST Links

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DNA of a Successful UX Strategy: Great UX is the Engineering of the Entire Experience, Not Just the Design of the Screens

Saison 1 · Épisode 2

vendredi 1 décembre 2023 • Durée 29:21

Welcome to UpTop’s podcast series, Results by Design: UX Insights for Business Leaders!

Join our hosts Craig and Mike as they unravel the intricacies of creating impactful user experiences that extend beyond aesthetics, delving into the very engineering that shapes the entire user journey. Learn valuable insights into the holistic approach that defines UpTop's commitment to delivering impactful and cohesive user experiences.

Whether you're a business leader or a UX enthusiast, this episode offers a deep dive into the philosophy that sets UpTop apart in the world of UX.

Tune in as we explore innovative approaches to enhance your products and services, optimize customer interactions, and ultimately drive success for your organization.

Learn more about and visit our website: https://uptopcorp.com/

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Episode Particulars

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Craig Nishizaki | Head of Business, UpTop: https://www.linkedin.com/in/craignishizaki/

Michael Woo | Director of UX, UpTop: https://www.linkedin.com/in/wooman206/

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Connect with UpTop

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LinkedIn: https://www.linkedin.com/company/uptopcorp/
Website: https://uptopcorp.com/

Twitter [X}: https://twitter.com/UpTopCorp
YouTube: https://www.youtube.com/@uptopcorp

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PODCAST Links

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Driving Business Growth With UX Strategy: Insights for Businesses Leaders

Saison 1 · Épisode 1

vendredi 17 novembre 2023 • Durée 23:54

Welcome to UpTop’s podcast series, Results by Design: UX Insights for Business Leaders!

In the inaugural episode of our series, we dive into the realm of User Experience (UX) design and strategies, shedding light on how these essential components empower business leaders to steer their organizations toward unparalleled growth and success.

We cover:

How “Results by Design” was born
UX methods in delivering business outcomes
The direct value of UX design
How UX Design Gives You The Edge

Episode Particulars

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Craig Nishizaki | Head of Business, UpTop: https://www.linkedin.com/in/craignishizaki/

Michael Woo | Director of UX, UpTop: https://www.linkedin.com/in/wooman206/

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Connect with UpTop

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LinkedIn: https://www.linkedin.com/company/uptopcorp/
Website: https://uptopcorp.com/

Twitter [X}: https://twitter.com/UpTopCorp
YouTube: https://www.youtube.com/@uptopcorp

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PODCAST Links

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Uncovering Pain Points: How Qualitative Research Improves Customer Experience

Saison 1 · Épisode 15

jeudi 12 décembre 2024 • Durée 25:37

Welcome to UpTop’s podcast series, Results by Design: UX Insights for Business Leaders!

In this episode, Michael Woo chats with Cristie Schrader, a seasoned UX researcher and product designer at UpTop, about the transformative role of qualitative research in creating exceptional customer experiences.

From identifying emotional pain points to bridging the gap between customer needs and business goals, Cristie shares real-world examples and best practices from her extensive experience, including consulting for the world’s largest e-commerce company.

🔍 What You’ll Learn:

Why qualitative research is essential for uncovering customer pain points
How qualitative and quantitative research complement each other
Best practices for conducting impactful qualitative studies
Real examples of using insights to influence product roadmaps
The power of empathy in UX design

Join us as we explore innovative approaches to enhance your products and services, optimize customer interactions, and ultimately drive success for your organization.

Learn more about and visit our website: https://uptopcorp.com/

Tags: UX design, UX strategy, user experience, business strategy, qualitative research, quantitative research

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Episode Particulars

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Michael Woo | Head of Design, UpTop: https://www.linkedin.com/in/wooman206/

Cristie Shrader | Product Designer, UpTop: https://www.linkedin.com/in/cristieschrader/

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Connect with UpTop

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LinkedIn: https://www.linkedin.com/company/uptopcorp/

Twitter [X}: https://twitter.com/UpTopCorp

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PODCAST Links

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