The dream job is dead. So is the endless pursuit of productivity. Now it's time to work in a completely new way that leaves you feeling purposeful, powerful and satisfied in all that you do. Learn how to set yourself apart by creating with your gifts, making a unique contribution, and finally getting paid to be you. To help you with this Joy Spencer, an experienced and certified Executive Leadership and Storytelling coach uses her C.R.E.A.T.E. framework to take you on your transformative work journey with reframes, tips, stories and guest interviews. You'll never work the same way again after you develop your Signature Creation and StoryBrand.
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126: 5 Years of Reframe to Create: The End of One Story
Épisode 126
mercredi 4 mars 2026 • Durée 14:49
Some things end because they've done exactly what they were meant to do.
This episode is that kind of ending.
After five years and 125 episodes, this marks the completion of one chapter of Reframe to Create and the beginning of a new season.
In this final episode, I share five lessons this work has revealed:
• Creation begins with identity, not strategy • Reframing is the engine of transformation • Ownership is non-negotiable • Creation is relational • Story is sense-making, not performance
What began as a podcast about creating with your gifts became something deeper---a practice of choosing the story you live inside.
Now the work is expanding:
From individual transformation → to collective narrative From meaning-making → to world-making From me → to we
If your team or organization is ready to shift its narrative identity and get unstuck, email joy@reframetocreate.com with "Narrative Identity" in the subject line.
This isn't goodbye. It's the end of one story.
And the quiet beginning of another.
It's time to reframe to create.
About: The Reframe to Create podcast is hosted by Joy Spencer, an Executive Leadership and Storytelling Coach, Speaker, and Organizational Development Consultant working with professionals and leaders at all levels within organizations. Joy leverages over 17 years of experience she gained while working to champion change in social justice movements, including those related to global access to essential medicines and consumer advocacy for online privacy. This work required a dogged commitment to not merely challenging the status quo, but to reimagining and working towards creating an ideal future. It is this commitment to creating that has shaped Joy's coaching philosophy and approach today. Using her signature C.R.E.A.T.E. framework, Joy guides her clients through a process to become incomparable in work so they can get paid to be themselves.
125: You Can Build a New You (Part 3 of 3) : Reframe
Épisode 125
mercredi 18 février 2026 • Durée 11:37
You can only go as far as who you are today.
That might feel limiting… unless you remember this:
You're not stuck with who you are today.
In this final episode of the 3-part Narrative Identity series, I walk you through Step 3: Reframe — the intentional rebuilding of your narrative identity so you can expand what's possible for you and your team.
Because you don't create from strategy alone. You create from identity.
This episode builds on:
Reframe to Create Episode 123 – Reveal
Reframe to Create Episode 124 – Reclaim
And earlier identity foundations in Reframe to Create Episode 122 and Reframe to Create Episode 31
In this episode, I share:
• Why you cannot skip the process and jump straight to slogans • The difference between identity work and strategy work • The powerful rallying phrase your team must define: We are… We believe… We belong to… • The bonus clarity statement: We do… so that… the people we serve can…
When your narrative identity is clear, alignment increases, shadow narratives lose power, and innovation gains momentum.
You are not limited by who you are today. You can build a new you. And your team can too.
Ready to reveal, reclaim, and reframe your narrative identity?
Email me at joy@reframetocreate.com with the subject line: Narrative Identity
It's time to reframe to create.
Referenced Episodes
124: If You Won't Choose, the Choice Will Be Made For You (Part 2 of 3) : Reclaim
Épisode 124
mercredi 4 février 2026 • Durée 13:44
In Episode 123, we talked about Reveal—the courage it takes to finally look at what's already shaping your behavior, your decisions, and your results.
Today, we move into Part 2: Reclaim.
Because once you can see your narrative identity, you don't get to stay neutral anymore.
Not choosing… is still choosing.
And that choice always comes with consequences.
In this episode, I explore why reclaiming your narrative identity is fundamentally about making intentional choices—especially as teams and organizations that want to create something new, meaningful, and lasting.
In this episode, we explore:
Why avoiding a decision doesn't protect you from consequences—it guarantees them
How passive choices quietly shape team culture and outcomes
What it really means to reclaim your narrative identity (hint: it's not about keeping everything)
Why teams that don't choose their narrative identity end up being driven by shadow identities
How unspoken assumptions sabotage alignment, strategy, and innovation
Why narrative identity work must be done together and out loud
In Episode 125, which is the final episode of this 3-part series, I'll walk you through Reframe—the step where you intentionally reconstruct a new narrative identity that sets you up to create and innovate in power.
Reveal shows you what's there. Reclaim helps you choose what stays. Reframe is where the future gets built.
Are you ready to do this work now?
If you're ready to reclaim your creating power and help your team reveal, reclaim, and reframe its narrative identity, email me at:
123: What You Won't See Will Kill You (Part 1 of 3) : Reveal
Épisode 123
mercredi 21 janvier 2026 • Durée 20:37
It's time for us to leave our ostrich ways behind.
In Part 1 of this three-part series, I'm calling us in to stop avoiding the things we don't want to see. Because what we refuse to look at doesn't disappear. It quietly works against us—undermining our creativity, momentum, strategy, and our ability to create real impact together.
This episode is about revealing your narrative identity: making the invisible visible, giving voice to what's been assumed, and naming what's already shaping (and sabotaging) what you're trying to build.
In this episode, I explore:
Why "not looking" is one of the most common and costly patterns for individuals and teams
How narrative identity silently determines how far we can create, build, and innovate
The critical difference between thinking something and saying it out loud or writing it down
Why making the implicit explicit is a lost art and essential leadership work
How avoidance shows up as "spinsville" in teams, strategy, and planning
Why clarity requires contrast (and why that discomfort is necessary)
The Reveal Work: 6 Questions I Invite You (and Your Team) to Ask
This first step—Reveal—is grounded in six foundational questions. I especially want you to do this work with your team, organization, or movement:
Who are we?
Who do we belong to?
Why do we exist?
What are our values—lived, not laminated?
What do those values mean for what we will and won't do?
What do we believe—and invite others to believe with us?
These questions don't create a mess. They reveal the mess that's already there so we can finally do something about it.
Why this work matters A note on support Coming next in the series
122: It All Starts With and Goes Back to Who You Are
Épisode 122
mercredi 7 janvier 2026 • Durée 22:14
It all starts with and goes back to who you are. Not just who you are as an individual, but who you are together.
Your team. Your organization. Your movement.
If you're stuck. If progress feels slow or painfully circular. If you're working hard but not moving forward sustainably…
Chances are, it's not a strategy problem. It's not a talent problem. It's not a goal-setting or execution problem.
It's an identity problem.
In this episode, I unpack why so many teams end up in what I call Spinsville—endless conversations, competing perspectives, and lots of motion with very little momentum—and why the root cause is almost always a foggy, fractured, or misaligned narrative identity.
Because who you believe you are determines what you can create.
In this episode, I explore:
Why teams spin in circles even when the data, strategy, and intentions are good
How misalignment around "who we are" quietly drains energy, trust, and momentum
Why identity—not strategy—is the true source of organizational function or dysfunction
A simple story that reveals how narrative identity shapes behavior (even when no one's watching)
Why you can't skip straight to creating a new narrative without understanding the one already operating
The three essential steps for narrative identity transformation:
Reveal what's hidden and invisible
Reclaim shared meaning from your stories
Reframe a narrative identity that fuels forward momentum
I also connect this work to conversations I've had with David Hutchens and Hans Hansen, and share why sense-making—not just storytelling—is where real alignment is forged.
Want to go deeper?
121: You Don't Have Imposter Syndrome: The Lie, the Trap, and the Reframe to Claim Instead
Épisode 121
mercredi 24 décembre 2025 • Durée 36:11
I'm done, y'all. It's time to drop the idea that you have imposter syndrome for good.
In this episode, I'm not helping you "fix" imposter syndrome. I'm helping you challenge and discard the entire idea. You'll learn where this concept came from, why it doesn't serve you, and how to understand your feelings without pathologizing your humanity.
We explore:
The real definition of "imposter" (and why it's NOT you)
How your environment might actually be the culprit
The history behind the "imposter syndrome" label
Inner Blocks (GAILs) and how to reframe your emotional experience
Five powerful reframes to replace this limiting narrative
You're not an imposter. You don't have a syndrome.
You're a human with gifts meant for service and this episode will show you how to come back to that truth.
About: The Reframe to Create podcast is hosted by Joy Spencer, an Executive Leadership and Storytelling Coach, Speaker, and Organizational Development Consultant working with professionals and leaders at all levels within organizations. Joy leverages over 17 years of experience she gained while working to champion change in social justice movements, including those related to global access to essential medicines and consumer advocacy for online privacy. This work required a dogged commitment to not merely challenging the status quo, but to reimagining and working towards creating an ideal future. It is this commitment to creating that has shaped Joy's coaching philosophy and approach today. Using her signature C.R.E.A.T.E. framework, Joy guides her clients through a process to become incomparable in work so they can get paid to be themselves.
120: From Storytelling to Sense-Making: How Teams Build Meaning Together | David Hutchens
Épisode 120
mercredi 10 décembre 2025 • Durée 40:32
If you've ever walked into a team meeting or strategy session and felt like the stories being shared weren't shifting anything…this episode is your reframe.
Today I'm talking with David Hutchens, storyteller, author, organizational consultant, and creator of some of my absolute favorite tools for leaders who want to use narrative to build alignment in their teams. David has worked with global organizations to help them move from merely telling stories to making meaning together, and that's exactly what we dive into today.
David breaks down why:
Storytelling is humanity's oldest sense-making technology
The story itself is not the end, but the beginning of a deeper team conversation
Alignment doesn't happen when one person tells a great story… it happens when the team talks about what that story means
Groups who make meaning together actually become a community
Story circles can transform a team's connection, coherence, and creativity
"Emotional data" is just as real as any spreadsheet—and storytelling can reveal it
He also introduces his beautiful "geography of meaning" framework, which helps teams explore a story from three different orientations:
Behind the text – What did we notice about the storyteller, ourselves, or the room?
Within the text – What images, moments, or messages stood out inside the story?
In front of the text – What wisdom can we pull forward into our team's future?
And the three listener roles that bring this alive:
Witness. Harvester. Connector.
This episode is the perfect companion to my earlier conversation with Brett Davidson, where we explored the shift from storytelling to storylistening, and how individual stories can accidentally silo us unless we build a collective narrative.
119: The Secret to Storytelling and Data: One. Many. Stat.
Épisode 119
mercredi 26 novembre 2025 • Durée 24:24
Are you ready to unlock the secret of storytelling and data?
If you are, I'm ready to share it with you so you can finally learn how to use data to tell a powerful story and how to tell a story that leverages the right data.
In this episode, I'm sharing with you the two reframes that have absolutely transformed the way I think about data and storytelling. These are reframes I now share with leaders because they change everything about how you show up in front of a room.
You'll hear why you are the storyteller (yes, you, not your slides, not your deck, not your one-pager), and why your real job isn't dumping numbers but bringing insights. I'm also sharing a powerful analogy that will help you rethink data completely, and you'll learn the simple storytelling with data pattern I call One. Many. Stat.
I'm also sharing a personal example from my childhood of how to use One. Many. Stat.
This is the way I've seen data used most effectively, and once you learn it, you'll start seeing it everywhere.
In this episode, you'll learn:
How to transform raw data into meaningful insights
How to avoid "data dumping" and step into your role as the insight-bringer
Why PowerPoint is not a story (and never will be!)
How journalists and great communicators weave story and data together
How to choose the right data by uncovering the human story behind the statistic
How to use the One. Many. Stat. framework to bring your audience into the meaning behind your numbers
If you're tired of watching people glaze over when you present your data, then this episode is for you.
See you inside, Creating Maven.
118: Reframing Strategy Through the Power of Collective Story | Brett Davidson
Épisode 118
mercredi 12 novembre 2025 • Durée 33:22
Picture it. You're about to dive into yet another strategy planning session with your team. You've got the flip charts, the markers, the frameworks, the best intentions… and a sinking feeling that this is going to end up just like last time—disconnected, circular, and unclear.
Somewhere along the way, you've probably heard that storytelling can help. But not so fast.
My guest today, Brett Davidson, is here to turn that idea on its head. He's the founder and principal of Wingseed, where he helps foundations and nonprofits around the world use narrative, storytelling, listening, and creativity for social justice. He also serves as the Narrative Lead at IRIS (International Resource for Impact and Storytelling), a donor collaborative advancing narrative strategies for impact.
Brett brings a powerful reframe for how we think about storytelling in organizations—and it's one that will completely reshape how you approach strategy, identity, and meaning-making on your team.
Before my conversation with Brett, I was an enthusiastic promoter of individual storytelling in organizations. But Brett helped me see the limits of that approach and the need to move from me stories to we stories—from storytelling to storylistening.
💡 In This Episode, You'll Learn:
Why individual storytelling might be keeping your team stuck in silos
How to shift from isolated hero stories to a shared collective identity
Why storylistening—not just storytelling—is the real key to strategic clarity
How to embed collective listening into your organization's infrastructure
Why story can (and should) replace your static mission statements as strategy
✨ Reframe to Create 2.0 Connection:
This conversation officially kicks off our expanded focus—from me to we. Because as Brett shows us, storytelling alone isn't enough. To create anything meaningful together, we need storylistening. We need shared story. We need collective reframe.
117: From "Me" to "We": The Beginning of Reframe to Create 2.0
Épisode 117
mercredi 29 octobre 2025 • Durée 07:38
Have you ever been part of creating something beautiful with others?
Maybe it was a class project, a community event, or a team effort at work where everyone came together to bring one vision to life. When that happens, when everyone is aligned and moving toward a shared purpose, something extraordinary is created.
But when that shared story breaks down, so does the ability to create together. Misaligned stories create competing identities and chaos, even among the most talented people.
That's why it's time for a new conversation.
For over four years, Reframe to Create has been about helping you—the individual—see your work differently: to create with your gifts, own what you create, and tell powerful stories that help you get paid to be you.
But we don't create in isolation. We're embedded in teams, organizations, movements, and communities. And the stories we share (or don't share) shape what we're able to create together.
So today marks a shift.
This episode is the beginning of Reframe to Create 2.0 an expansion from me to we.
Because now, the question isn't just about "What will I create?"
It's also about "What will we create?"
I'll still be talking to you as an individual and addressing your individual needs, but I'll be expanding that lens to see you as an embedded individual.
An individual embedded in a broader community.
Join me as we explore how reframing together allows us to create together—and how, in a world that often fractures, reclaiming "we" might just be our most creative act yet.
💭 Your Turn:
When was the last time you created something beautiful with others? What did you bring to the table—and how did it feel to create together?
About: The Reframe to Create podcast is hosted by Joy Spencer, an Executive Leadership and Storytelling Coach, Speaker, and Organizational Development Consultant working with professionals and leaders at all levels within organizations. Joy leverages over 17 years of experience she gained while working to champion change in social justice movements, including those related to global access to essential medicines and consumer advocacy for online privacy. This work required a dogged commitment to not merely challenging the status quo, but to reimagining and working towards creating an ideal future. It is this commitment to creating that has shaped Joy's coaching philosophy and approach today. Using her signature C.R.E.A.T.E. framework, Joy guides her clients through a process to become incomparable in work so they can get paid to be themselves.
About: The Reframe to Create podcast is hosted by Joy Spencer, an Executive Leadership and Storytelling Coach, Speaker, and Organizational Development Consultant working with professionals and leaders at all levels within organizations. Joy leverages over 17 years of experience she gained while working to champion change in social justice movements, including those related to global access to essential medicines and consumer advocacy for online privacy. This work required a dogged commitment to not merely challenging the status quo, but to reimagining and working towards creating an ideal future. It is this commitment to creating that has shaped Joy's coaching philosophy and approach today. Using her signature C.R.E.A.T.E. framework, Joy guides her clients through a process to become incomparable in work so they can get paid to be themselves.
Teams divided on identity will always pull apart, not together.
Strategy, vision, and goals fail when identity work is skipped.
Asking these questions doesn't cause misalignment. It exposes what's already working at cross-purposes.
If you're thinking, "This feels too messy to do on our own," you're probably right. I share why facilitated space, patience, and structure matter when teams do this work and how I support groups through Revealing, Reclaiming, and Reframing their narrative identity so they can move forward with real momentum.
Part 2: Reclaim — Choosing the parts of your narrative identity that are lost that you want to keep, and which ones you want to get rid of
Part 3: Reframe — Rebuilding a narrative identity from the parts that work and which will let you create what you're here to create
If you're tired of what's quietly killing your creativity, focus, and forward motion—this is where the work begins.
About: The Reframe to Create podcast is hosted by Joy Spencer, an Executive Leadership and Storytelling Coach, Speaker, and Organizational Development Consultant working with professionals and leaders at all levels within organizations. Joy leverages over 17 years of experience she gained while working to champion change in social justice movements, including those related to global access to essential medicines and consumer advocacy for online privacy. This work required a dogged commitment to not merely challenging the status quo, but to reimagining and working towards creating an ideal future. It is this commitment to creating that has shaped Joy's coaching philosophy and approach today. Using her signature C.R.E.A.T.E. framework, Joy guides her clients through a process to become incomparable in work so they can get paid to be themselves.
When a team shares a clear, connected narrative identity, everything else gets easier: strategy, decisions, priorities, execution, innovation.
When that identity is fractured, no amount of planning will save you.
If your team has been spinning its wheels, this episode will help you understand why—and show you where to start if you're ready to get your creating power back.
To continue exploring narrative identity and transformation, check out:
And if you're ready to do this work now, email me at joy@reframetocreate.com with the subject line Narrative Identity.
It's time to reveal, reclaim, and reframe—so you can create the legacy you'll be proud of.
If David gives you the "how" of sense-making, Brett gives you the "why" of collective storytelling for strategy.
Together, these episodes are your starter kit for Reframe to Create 2.0, moving from "me" to "we," from solo creating to community sense-making, and from personal story to shared story.
Because if we want to create together, we must reframe together.
About my guest: David Hutchens has been exploring the intersection of narrative, leadership, and complex systems change for more than 20 years. A bestselling author, business writer and learning designer, he creates solutions for Accenture, Harvard Business Review, The Coca-Cola Company, Wal-Mart, IBM, The US Olympic Committee, and many others. His partnerships include a recurring instructor position with the globally renowned INSEAD School of Business in Fontainebleau, France.
He speaks to organizations and leadership teams all around the world on the topic of storytelling as an organizational capacity. His new book is "Story Dash", was published August, 2021. It is his ninth book. He is the author of "Circle of the 9 Muses: A Storytelling Field Guide for Innovators and Meaning Makers," (Wiley & Sons 2015).
He created the innovative Leadership Story Deck — an innovative, card-based resource for developing narrative driven communications. The popular resource is now available on Amazon.com.
A nationally recognized developer of innovative learning products, David's work has been recognized with distinctions such as Training & Development's "Training Product of the Year" award; ASTD's prestigious "Excellence in Practice" award; Brandon Hall Gold award, and more.
About: The Reframe to Create podcast is hosted by Joy Spencer, an Executive Leadership and Storytelling Coach, Speaker, and Organizational Development Consultant working with professionals and leaders at all levels within organizations. Joy leverages over 17 years of experience she gained while working to champion change in social justice movements, including those related to global access to essential medicines and consumer advocacy for online privacy. This work required a dogged commitment to not merely challenging the status quo, but to reimagining and working towards creating an ideal future. It is this commitment to creating that has shaped Joy's coaching philosophy and approach today. Using her signature C.R.E.A.T.E. framework, Joy guides her clients through a process to become incomparable in work so they can get paid to be themselves.
About: The Reframe to Create podcast is hosted by Joy Spencer, an Executive Leadership and Storytelling Coach, Speaker, and Organizational Development Consultant working with professionals and leaders at all levels within organizations. Joy leverages over 17 years of experience she gained while working to champion change in social justice movements, including those related to global access to essential medicines and consumer advocacy for online privacy. This work required a dogged commitment to not merely challenging the status quo, but to reimagining and working towards creating an ideal future. It is this commitment to creating that has shaped Joy's coaching philosophy and approach today. Using her signature C.R.E.A.T.E. framework, Joy guides her clients through a process to become incomparable in work so they can get paid to be themselves.
About my guest: Brett Davidson is founder and principal at Wingseed, where he works with foundations and nonprofits around the world interested in using the power of narrative, storytelling, listening and creativity for social justice. He is also the Narrative Lead at the International Resource for Impact and Storytelling (IRIS), a donor collaborative for philanthropy focused on strengthening civil society through narrative strategies and creative moving image storytelling for impact. Previously Brett was Director of Media and Narratives at the Open Society Public Health Program where he also co-led an OSF-wide community of practice on narrative change. He was a journalist, producer and anchor in radio news and current affairs at the national public broadcaster, the SABC during South Africa's transition to democracy and later worked with community radio stations across the country, as part of the democracy institute, IDASA. Brett has an MA in Journalism and Media Studies from Rhodes University and an MA in interdisciplinary study from NYU's Gallatin School. He writes about listening, narrative and social change.
About: The Reframe to Create podcast is hosted by Joy Spencer, an Executive Leadership and Storytelling Coach, Speaker, and Organizational Development Consultant working with professionals and leaders at all levels within organizations. Joy leverages over 17 years of experience she gained while working to champion change in social justice movements, including those related to global access to essential medicines and consumer advocacy for online privacy. This work required a dogged commitment to not merely challenging the status quo, but to reimagining and working towards creating an ideal future. It is this commitment to creating that has shaped Joy's coaching philosophy and approach today. Using her signature C.R.E.A.T.E. framework, Joy guides her clients through a process to become incomparable in work so they can get paid to be themselves.
About: The Reframe to Create podcast is hosted by Joy Spencer, an Executive Leadership and Storytelling Coach, Speaker, and Organizational Development Consultant working with professionals and leaders at all levels within organizations. Joy leverages over 17 years of experience she gained while working to champion change in social justice movements, including those related to global access to essential medicines and consumer advocacy for online privacy. This work required a dogged commitment to not merely challenging the status quo, but to reimagining and working towards creating an ideal future. It is this commitment to creating that has shaped Joy's coaching philosophy and approach today. Using her signature C.R.E.A.T.E. framework, Joy guides her clients through a process to become incomparable in work so they can get paid to be themselves.
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