Welcome to 'Your Pet Business Content Your Way,' a podcast to empower pet business owners to set aside the 'should dos' 'must dos' and 'got tos' and do things their way.
My focus is about helping you do what feels right and enjoyable to you, rather than getting swept away in the latest trends.
This podcast is a perfect match if you've felt bent out of shape trying to accommodate someone else's idea of content creation.
Cast aside the notions of following a generic blueprint or making yourself miserable doing things that you hate!
As an experienced journalist, consultant, author, coach, and pet business owner, I've combined my knowledge to identify and share strategies that feel good, fun and that you might even enjoy!
This podcast is to inspire you to create pet business content in a way that resonates with you.
I promise not to give you quick fixes or spoon-feed you strategies. Instead, I encourage learning and developing your distinct voice in content creation.
The podcast operates in seasons, with a new episode released every Monday during the active season.
As well as the tools, strategies and mindset shifts that will help you get noticed, I’ll showcase successful pet professionals who've put their big pants on and marketed their work their own way.
It's all about carving out your own path, not following the crowd.
The aim is not to create buzz just for the sake of getting noticed, but to genuinely help people and make a difference in your unique way.
By tuning in, my hope is that you'll discover a renewed excitement about marketing your pet business authentically.
Connect with me on social media @rachelspenceruk, join my friendly and supportive Facebook community, and let's create content in a way that feels right for you.
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How to choose the right pet business coach - 3 styles to consider
Épisode 214
mardi 27 août 2024 • Durée 16:31
Are you looking for a coach to support you in growing your pet business?
Working for yourself can be hard, and having a coach means that you have someone in your corner to support and guide you.
Like dog training, the coaching industry is unregulated, and there are lots of different kinds of coaches you can turn to.
In this podcast episode and blog, I'm exploring three different approaches to coaching you can choose from, so you can figure out which best suits you.
Key topics and timings in this episode:
0.02 - Episode introduction.
0.30 - Why I decided to cover this topic.
1.09 - Regulation in the coaching space.
1.52 - The difference between coaching and mentoring.
4.05 - Type one - the My Way coach or mentor.
5.24 - Type two - the My System coach or mentor.
7.40 - Type three - The Coach coach or mentor.
10.26 - What I've learned while investing in all three types of coaching and mentoring.
12.26 - Why it's key to choose the right style for what you need, and how there is no right or wrong style.
14.20 - How you can work with me either one to one as a coach or in my Pets Get Visible membership where I have a coaching approach.
Links mentioned in this episode:
If you're fed up with being told what to do and are looking for the approach in option 3, this is how I work. Book a free call with me, and let's see if we're a good fit.
Five hidden Instagram features every pet business needs with Charlotte Perrott
Épisode 213
mardi 20 août 2024 • Durée 45:15
Are you looking to grow your pet business by using Instagram?
Charlotte Perrott is a social media manager and coach for pet businesses, and she stays on top of the latest Instagram features and trends.
It’s a platform that can sometimes feel overwhelming, and mastering how to use it can put you in front of pet parents who need what you have to offer.
Charlotte, who runs Canine Marketing Support and Pet Business Support, loves Instagram, and in this podcast episode, she explains how you can too, with simple ways to grow your engagement and followers.
We also talk about the dark side of social media, and how Charlotte recently turned an unpleasant experience into an opportunity to showcase her expertise.
If you’d like to get more from your Instagram account, this is a must-listen, and many of the strategies Charlotte shares can be used on other platforms too.
Key topics and timings in this episode:
0.20 - Episode overview.
1.10 - Charlotte and the different services she offers.
1.47 - How Charlotte found herself in the pet industry after COVID and leaving the travel industry.
5.05 - The challenges business owners face on social media, especially starting out and why it’s normal to feel overwhelmed at times.
7.47 - Charlotte’s advice for businesses who might feel nervous about being visible and small first steps to take to feel more comfortable.
9.46 - How Charlotte overcame an unpleasant experience of being trolled on social media.
12.25 - Advice on navigating nasty people online.
16.14 - Dealing with the ever-changing demands of Instagram without losing your mind!
19.47 - Charlotte’s thoughts on why Instagram can benefit your pet business.
20.24 - Why you’re building a library of content as a pet business without even noticing.
Links mentioned in this episode
20 takeaways from the PIF Business of Pets event 2024
Épisode 204
samedi 8 juin 2024 • Durée 34:23
In this bonus episode, I'm sharing key takeaways from the Business of Pets event organised by the Pet Industry Federation.
This covers range of topics including the importance of having a mentor, the value of a strong support network, the need for a business plan, and the significance of knowing your numbers.
Plus the power of storytelling, the impact of customer confidence on the pet industry, and the role of influencers in promoting pet brands.
You'll also learn about the innovative products and brands showcased at the event.
Key topics in this episode:
Having a mentor is crucial for business success and personal growth.
Building a strong support network is essential for overcoming challenges and avoiding loneliness.
Creating a business plan and knowing your numbers are key to growth and profitability.
Storytelling is a powerful tool for connecting with customers and building a brand.
Customer confidence is growing in the pet industry, but affordability is still important.
Influencers play a significant role in promoting pet brands and driving sales.
Attending industry events and investing in them can lead to valuable insights and connections.
Innovative pet products showcased at the event include bone broth, CBD-infused treats, and grooming tools.
Investing in professional photography can enhance brand image and attract media coverage.
The pet industry is constantly evolving, and staying informed and adaptable is crucial for success.
Links mentioned in this episode:
Be first to know of any future Pet Industry Federation events
I can't stress how valuable it is to attend events like this and meet like-minded people, if nothing else to realise that you're not on your own in experiencing challenges.
Going out and seeing other entrepreneurs will leave you feeling inspired, and you learn loads of things you can implement in your pet business.
Five things that stop you being bold in your pet business
Épisode 113
jeudi 14 avril 2022 • Durée 34:06
Would you love to be more bold when it comes to promoting your pet business?
Perhaps you’ve felt frustrated because people less experienced or qualified than you, or who use outdated and questionable methods are everywhere?
Or if you’ve a product, you might feel invisible while competitors are sharing endless posts about how they’re ‘smashing it.’
If you can relate, I imagine it’s not that these people or products are in any way superior.
More likely the people behind them are more bold, and it’s the voices that shout the loudest who get heard.
In this podcast episode I’m talking about five things that can stand in the way of your being bold in your pet business.
Key topics and timings in this episode:
0.20 - Why I’m being bold by talking about being bold.
1.15 - Working with pet businesses on telling their stories in my first online course in 2019, Create Content With Confidence.
2.20 - The Be Bold Bootcamp and how you can get support on putting yourself out there, what to expect and how to get involved.
3.15 - The dreaded words ‘Put yourself out there.’
05.58 - Why being bold isn’t just for the BS-ers.
Five things that can stand in the way of your being bold.
6.34 - 1. Feeling like you’re not able to put yourself out there.
10.35 - 2. Feeling unsure where to start.
13.20 - 3. What will people think?
19.21 - 4. What if people criticise me?
24.07 - 5. Thinking we need to be polished and perfect.
29.29 - Why even taking a leap of faith and setting up on your own is far more bold than you give yourself credit for.
Building a pet business and making an impact with Dom Hodgson
Épisode 112
jeudi 7 avril 2022 • Durée 47:58
Are you looking to make more of an impact with your pet business?
Would you love to elevate yourself as THE expert in your field or shine the spotlight on your pet products?
Then you’re going to love my podcast with pet business marketing coach Dom Hodgson.
We talk about how to make an impact with your pet business and Dom shares some really simple steps to follow to make this happen.
Discover the different ways to get your service or products to stand out and what will make a difference when it comes to moving your pet business forward.
Key topics and timings in this episode:
2.02 - About Dom and what he does with pet business marketing
3.54 - Dom explains how he ended up in the pet industry
7.44 - How learning to do stuff for your own pet business is vital
13.20 - Dom explains what to do if you have a fear of selling
17.24 - Dom shares about his upcoming Impact pet business event
19.56 - Dom tells me what activities can make an impact for pet businesses
30.15 - Dom explains how pet businesses can keep the momentum
36.48 - How you won’t push away people by regularly keeping in contact over email
39.00 - The importance of keeping your own contacts and mailing lists
40.31 - Dom tells me what’s going on at Impact and what people can expect
47.01 - How to find Dom and more about the Impact event
Links mentioned in this episode:
Impact is taking place in Sunderland Friday 6th - Sunday 8th May.
Grab your ticket at
Profile raising pet business ideas for Spring
Épisode 111
jeudi 31 mars 2022 • Durée 30:35
Looking for ways to get publicity for your pet business as we go into Spring?
Spring is in the air which means lighter mornings and evenings, no need to wrap up and some much needed sunshine.
And we can spend more time outdoors enjoying life with our pets.
After a dreary winter, it’s time to lift our spirits, and think of ways to connect with our customers and potential clients through our content.
Whether it’s for your website, social media or a press campaign, there’s plenty of hooks and angles you can use.
In this podcast episode are ideas to keep your product or service front of mind.
Key topics and timings in this episode:
0.19 - Tips on how to plan your spring content
0.38 - World events and why we need to carry on marketing our pet businesses.
3.41 - How Kerry Whitney from Frankys Boutique, Hayley Bonwick from Handmade by Hayley and Sarah Mills from Albie’s Boutique are raising money for pets in Ukraine.
5.43 - The Underdog International appeal and how to donate.
6.16 - What spring means for your pet business content.
7.15 - Putting value Into your content.
8.54 - Content ideas based around the seasons.
11.25 - Planning around the Bank Holidays and the Queen’s Platinum Jubilee in June.
12.10 - Easter publicity ideas.
14.43 - Key awareness days for April, May and June.
27.51 - Why you should be bold and pitch to the press!
28.10 - My press release and awareness day bundles.
Work with me
If you’d like further support, perhaps you’re thinking of creating a campaign or would like to put together a press release, do get in touch.
How to use awareness days to get press coverage
Épisode 110
jeudi 24 mars 2022 • Durée 32:32
Have you seen news stories about awareness days and wondered how they come about?
There are hundreds of awareness days taking place every week and you CAN use them as a way to get press coverage.
As long as the awareness day relates to you and what you do, and you're able to create something relevant, you can use them to generate story ideas.
In this podcast learn how to use key dates to pitch to the press and everything you need to make your campaign take off.
It DOESN'T have to be your own awareness day.
You can be your own PR and plan your own campaign and get tonnes of press. Learn how in this episode.
Key topics and timings in this episode:
0.19 - How to keep in touch in the free Facebook group.
1.32 - Introduction to the episode and what awareness days are.
3.33 - Examples of the variety of awareness days.
5.23 - Having your own awareness day and examples Dogs In Yellow day on March 20th and National Terrier Day on March 27th.
6.11 - How Sarah secured 11 pieces of press in three days around her awareness day.
7.17 - Why you don’t have to have your own day.
9.20 - What makes a good awareness day campaign.
11.47 - Things to consider around creating an awareness day campaign.
13.22 - How to find dates to use.
14.20 - Examples of how existing awareness days can be used.
16.56 - Why it’s essential to plan ahead.
20.56 - How to maximise the impact of your day and carry on the conversation.
24.26 - Going the extra mile to make an impact.
In the spotlight with Sarah Jones from My Anxious Dog
Épisode 109
jeudi 17 mars 2022 • Durée 48:13
Do you have an anxious dog and get frustrated when other dogs approach them, jump on them and stress them out?
When owners say, 'It's ok, they're friendly,' or, 'They just want to play,' or 'They need telling off.'
If so, Sarah Jones' story is one you will want to hear. When her Cocker Spaniel Bella became anxious and reactive, Sarah went on a mission not just to help her own dog but thousands of others and their owners.
She set up My Anxious Dog, creating products ranging from stickers to go on wheeliebins to hoodies, harnesses and leads.
Emblazoned with the words Anxious and Keep Away, Sarah's products spell it out loud and clear that anxious dogs need space.
This weekend, Sunday March 20th 2022, she's launching the first National Dogs In Yellow day to spread the message far and wide.
Her mission is for people to have consideration for others and take the stress away for anxious dogs and their pet parents.
In this episode, you can learn all about Sarah and her work with My Anxious Dog.
Key topics and timings in this episode:
2.00 - Introduction to Sarah and how she found herself running a pet business.
2.40 - How did Sarah come to settle on My Anxious Dog.
4.05 - How Sarah discovered Bella was anxious.
7.25 - Where Sarah heard about dogs wearing yellow and discovered it was a way to tell people Bella was anxious.
9.10 - How her business first started with her putting stickers on bins.
11.05 - She shares how her business grew from this to creating products and much more.
15.22 - What’s been the ripple effect for other anxious dogs and their owners.
20.51 - Why Sarah created her yellow army and community of other anxious dog owners.
How winning the Theo Paphits SBS award can raise your pet business profile
Épisode 108
jeudi 10 mars 2022 • Durée 47:07
Looking to raise the profile of your pet business by entering Theo Paphitis’ Small Business Sunday?
It’s a community award where you get the paws up from the multi-millionaire entrepreneur and star of BBC’s Dragon’s Den.
It is amazing for your pet business profile, a brilliant and super easy way to get press coverage, and you become part of Theo’s supportive community too.
Last month, February 2022, was the Small Business Sunday Winner’s Event in Birmingham where Theo celebrated the people who toil away.
And on February 14th 2022, after 12 attempts, I was picked as a SBS winner! So this podcast is all about the impact it has.
As well as hints and tips, you’ll hear from SBS superstar Kim O’Donnell about how it’s helped her pet accessory business, Leo, Charley and Me.
Key topics and timings in this episode:
1.21 - Introduction to what SBS is and how can it help your pet business.
21.54 - How Twitter helped Kim win SBS and the first results she started to see
25.06 - The press coverage that Kim received from SBS
27.34 - How Kim won a place at Theo’s Autumn fair
33.36 - What the show did for Kim’s business - how she made a quarter of her annual profit in just two days
36.01 - How Kim got over her imposter syndrome at the wholesale fair
Finally, mentoring and coaching came up so many times and if you're reading this and you're looking to work with a qualified and accredited coach or mentor, hi, I'm here to help.
I have the ILM Level 5 Accreditation in Coaching and Mentoring and am currently studying for ILM Level 7 certification in coaching executive and senior leaders.
You can work with me one-to-one and I also run a VERY affordable membership, Pets Get Visible, where you can join two, one-hour, group coaching calls each month.
I’ve two new packages - a Press Release Bundle and an Awareness Day Bundle.
With the Press Release Bundle, I help you write a press release, we find places to send it to, we find ways to repurpose it so you get maximum value.
With the Awareness Day Bundle, I’ll show you how to put together an awareness day campaign, so we create a press release, and plan your social media, e mail marketing, website content and everything you need for your day.
I've helped dozens of businesses create their Awareness Days and content to go with them, plus written hundreds of stories as a journalist about Awareness Days.
At the start of the episode I talked about three ladies who are supporting charities helping people and their pets in Ukraine following the Russian invasion in February 2022.
They are Kerry, Hayley and Sarah and you can find out more on their websites.
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