The Adventures of Sam Spade was first heard on ABC July 12, 1946, as a Friday-night summer series. The show clicked at once, and went into a regular fall lineup on CBS September 29, 1946. From then until 1949, Sam Spade was a Sunday-night thriller for Wildroot Cream Oil, starring Howard Duff in the title role. With Duff's departure, NBC took the series, leaving it on Sunday for Wildroot and starring Stephen Dunne as Spade. This version lasted until 1951, the last year running as a Friday sustainer.
Spade's appearance on the air marked an almost literal transition from Dashiell Hammett's 1930 crime classic, The Maltese Falcon, where he first appeared. Spade was a San Francisco detective, one of the most distinctive of the hardboiled school. His jump to radio was wrought by William Spier, who had already carved out a reputation as a master of mystery in his direction of another highly rated CBS thriller, Suspense.
Spier was editor, producer, director. A lifelong radio man, he had broken in during the primitive days of 1929 and earned his stripes serving on such pioneering shows as The March of Time. Spier assembled the writing team of Bob Tallman and Ann Lorraine and began putting Spade together. He was impressed by the deep, cynical, tough qualities in Howard Duff's voice.
Duff had long experience as an actor, a career that traced back to his high school days in Seattle. He had originally wanted to be a cartoonist, but the sound of applause in a senior-year play at Roosevelt High changed all that. Suddenly stagestruck, Duff began hitting the boards. He worked in local theatre groups and craked radio as an announcer on a local station. When the war came, Duff went with Armed Forces Radio as a correspondent, a job he held for more than four years. He emerged in Hollywood in 1945, a seasoned but unsung microphone veteran. With his perfect voice and polished delivery, it wasn't long before Duff was playing supporting parts in top dramas of the air.
Sam Spade shot him to national fame. The character, as Spier saw it, would Have many easily identifiable traits. The first thing Spade usually wanted to know was, "How much money you got on you?" "Two hundred? Okay, I'll take that and you can pay me the rest later." But Spade wasn't a spendthrift -- he never threw silver-dollar tips a la , even if he could have put it on his expense account. Spade favorite way to travel was by streetcar; it took him almost anywhere for a dime. He disliked cabs and liked cheap booze. You didn't need more than an occasional, subtle reminder: those glasses clinking every week as Sam opened his desk drawer and began dictation were enough. We knew Sam and Effie weren't toasting each other with Sal Hepatica. Sam was a man who worked out of his desk, and the thing closest at hand in that top drawer just might be a half-empty bottle of Old Granddad.
