Question Everything – Détails, épisodes et analyse

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Question Everything

Curiosity

Business & Entrepreneuriat

Fréquence : 1 épisode/29j. Total Éps: 44

Part interview, part therapy, part Price Is Right, the Question Everything podcast puts your favorite CMOs and thought leaders in the hot seat. Question Everything is hosted by Ashley Walters, CMO and partner at Curiosity: an independent, full-service creative agency based in Cincinnati.

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🇨🇦 Canada - marketing
23/08/2026
#42

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Liens partagés entre épisodes et podcasts

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https://www.secondcityworks.com/podcast
2 partages
https://dudeproducts.com/
2 partages
https://www.curiosity.fun/thoughts/5-insider-strategies-from-agency-matchmakers-robin-and-steve-boehler
2 partages

https://www.linkedin.com/in/pete-carter-9509404/
2 partages
https://www.linkedin.com/in/colivas/
2 partages
https://www.linkedin.com/in/stephenboehler/
2 partages

https://www.youtube.com/watch?v=DuWEEKeJLMI
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https://www.youtube.com/watch?v=94BqlDQ-Ppo
1 partage
https://www.youtube.com/watch?v=7D2EXWyj6q0
1 partage

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The growth playbook behind Mike & Ike's We Got'chew with Meenakshi Trehan, Chief Growth Officer at Just Born

Saison 3 · Épisode 10

mardi 4 août 2026 • Durée 41:01

The growth playbook behind Mike & Ike's We Got'Chew with Meenakshi Trehan, Chief Growth Officer at Just Born

Meenakshi Trehan is responsible for growing some of the most iconic candy brands in the world, including MIKE AND IKE, PEEPS, HOT TAMALES and GOLDENBERG'S PEANUT CHEWS. As Chief Growth Officer at Just Born, she's helping beloved brands with decades-long histories find new ways to show up for today's consumers.

In this episode of Question Everything with Meenakshi, we cover how MIKE AND IKE turned a product truth into the "We Got'Chew" brand campaign platform, the best ways to modernize legacy brands, and celebrity partnerships that actually build brand equity.

What you'll learn in this episode:

How legacy brands should (and should not) use their heritage
How MIKE AND IKE and Curiosity arrived at the new "We Got'Chew Platform"
The four keys for a successful legacy brand
Meenakshi's proven leadership advice for CMOs
Why Knicks player Josh Hart was named President of Candy Operations
The story behind Kenan Thompson's directorial debut for MIKE AND IKE's We Got'chew
How family-owned companies like Just Born can outperform corporate machines
Balancing playful creative with meaningful business results

Resources:

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How brands can find better insights with Adam Wilson, Co-Founder of D/CAL

Saison 1 · Épisode 42

mardi 7 juillet 2026 • Durée 40:44

Adam Wilson has spent his career helping brands stand out. After years at creative agencies and a stint leading brand marketing at Carhartt, he now leads strategy and creative at D/CAL, the agency he co-founded with Tony Hawk.

In this episode of Question Everything, Adam shares why so many CMOs struggle to differentiate their brand, how brands can think like creators to earn attention, and how CMOs can get the most from their agency partners.

What you'll learn in this episode:

How CMOs are being set up to fail and what agencies can do to help
Why you can't rely on quantitative data to differentiate your brand
Why you need to differentiate further upstream
The best use case for AI in agencies
Why there should be some pushback in your agency relationship
Why D/CAL's advisory board is filled with cultural tastemakers like Skateboarder Tony Hawk and Music Producer Paul Blair
Why brands need to start thinking like creators
What CMOs get wrong about Creatives and what Creatives get wrong about CMOs

Resources:

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CMO leadership in the Never Normal with Peter Hinssen

Saison 2 · Épisode 11

mardi 2 décembre 2025 • Durée 37:50

Peter Hinssen has spent his career helping leaders make sense of a world that refuses to slow down. A technologist, bestselling author, and keynote speaker, Peter has advised companies like Apple, Amazon, and Google on how to thrive in what he calls the "never normal" a new era defined by nonstop disruption and exponential change.

In this episode, Peter shares what CMOs must do to successfully lead in a world of constant acceleration, the power of "day after tomorrow" thinking for your business, and why failing fast has quietly become one of the biggest competitive advantages in modern marketing.

What you'll learn in this episode:

Peter's three keys for leaders facing uncertainty
Why Peter is a pathological optimist as a technologist
Why AI isn't a real threat to ad agencies
The harm "tomorrow thinking" is causing business leaders
How to exercise "day-after-tomorrow" thinking
How you can use uncertainty to your advantage
Why organizations should shift from a scalable execution model to a scalable learning one
How leaders can give their teams courage facing the never-normal climate

Resources:

Connect with Peter on LinkedIn
Learn more about Peter on his website
Find more on his latest book, The Uncertainty Principle
Get your hands on his survival guide for the never-normal,

How legacy brands innovate with Nicole Ayers of General Mills

Saison 2 · Épisode 10

mardi 4 novembre 2025 • Durée 42:15

Nicole Ayers has built a career out of scaling brands that make mealtime 1000x more fun. She once managed cereal icons like Lucky Charms and Cinnamon Toast Crunch. These days, she's all about four-legged foodies. Partnering with Curiosity, Nicole and Blue Buffalo are stepping into the fresh pet food game with their newest product innovation: Love Made Fresh.

In this episode, Nicole pulls back the curtain on how you can confidently bring new product innovations to market, why you should never let consumer testing dictate the fate of your work, and how to make the most of your marketing dollars.

What you'll learn in this episode:

The keys to a successful new product launch
Why Glossier has the best product launches
Nicole's thoughts about AI-generated spots
Brand-building strategies Blue Buffalo can learn from Lucky Charms
General Mills' strategy behind Edgard & Cooper's exclusive partnership with PetSmart
The secret to selling bold creative to companies like General Mills
How to maximize your marketing dollars against big category spenders
How to know when the strategy and creative are right
Why concept testing shouldn't be the final verdict for creative
How to turn your "thinks" into "knows" by asking the consumer
A BTS look at Cinnamon Toast Crunch's cereal cannibalism campaign

Resources:

Connect with Nicole on LinkedIn

Building a challenger brand that wins with Stefan Lagerqvist, CEO @ Nick's

Saison 2 · Épisode 9

mardi 7 octobre 2025 • Durée 40:47

Stefan Lagerqvist is a proven business leader best known for his unique blend of elevated financial expertise, strategic insight, and world-class brand-building experience, honed at P&G and Unilever. Currently, Stefan serves as the Group CEO at NICK'S, a Swedish better-for-you ice cream and protein bar brand that's made a name for itself in snack aisles across Europe and the US.

In this episode, we cover the unexpected difficulties Stefan and Nick's faced during their high-growth era, the keys to pulling off the best experiential marketing, and how Nick's crafted their flirtatiously bold brand voice.

What you'll learn in this episode:

The unexpected business challenges of extreme growth
How to uncover your true target consumer
The Nick's product that outperformed Snickers
Why having legacy brands copy you is great for business
How to evaluate creative without paid testing
Why cynicism is necessary for business growth
The keys to pulling off the best experiential marketing
When challenger brands truly challenge legacy brands
How Nick's retooled their marketing approach for the US
How Bethenny Frankel became Nick's #1 fan
What to remember in influencer marketing
How Nick's balances their messaging to be both fun and functional

Resources:

Connect with Stefan on LinkedIn

Multiplying impact with unique perspectives with Damaune Journey, Global Chief Growth Officer @ 72andSunny

Saison 2 · Épisode 8

mardi 5 août 2025 • Durée 44:00

Multiplying impact with unique perspectives with Damaune Journey, Global Chief Growth Officer @ 72andSunny

Damaune Journey's leap into advertising was inspired by purpose. A lack of representation across media inspired his mid-career pivot, and since then, he's made historic strides as the Global Chief Growth Officer at 72andSunny. Damaune has helped lead the agency to global recognition, award-winning campaigns, and an internal creative culture rooted in optimism. From filming Super Bowl spots in Ghana to co-founding Sport Beach at Cannes, he's proving that advertising is bigger than driving sales.

In this episode of Question Everything, Damaune unpacks his formula for impactful advertising, 72andSunny's internal litmus test used to judge their work, and the agency's unique process for democratizing culture-shifting campaigns.

What you'll learn in this episode:

The power of Purpose x Perspective x Persistence
Damaune's charge for advertisers to consider representation
Why agencies should seek perspectives from every department
72andSunny's "Murph Meter" and what it means for their work
Why it's crucial to think beyond the traditional TV spot
Why AI won't replace your job, people who know how to use it will
The most star-studded names at Cannes Sport Beach
Damaune's career moments that his daughter is most proud of

Resources:

Learn more about 72andSunny on their website
Watch 72andSunny's "Run With It" campaign

The Gen Z ad industry playbook with Geno Schellenberger, Co-founder @ Breaking and Entering Media

Saison 2 · Épisode 7

mardi 1 juillet 2025 • Durée 32:01

Breaking and Entering's Media's Geno Schellenberger is writing Gen Z's ad industry playbook

Geno Schellenberger's Breaking and Entering Media takes pretension out of the press by using Gen Z-native content strategies to keep advertisers entertained and in the know.

In this episode of Question Everything, Geno opens up about the power of personal brand building in the age of AI, the most impactful Gen Z marketing strategies, and trends the industry should retire. It's a party, and Geno's inviting the industry's newest talent to dance.

What you'll learn in this episode:

How Breaking and Entering Media started
The best way to stand out as a Gen Zer in an AI-fueled world
An outdated adland mindset that should retire
The most surprising thing Geno has learned about the ad industry
How theater and improv can boost presentation skills
What agencies get wrong with their positioning
What CMOs still get wrong about Gen Z
The brand campaign that first made Geno say, "I want in."
The most overused breakthrough tactic right now
What it really means to be authentic, and why it's non-negotiable

Resources:

Connect with Geno on LinkedIn
Learn more about Breaking and Entering Media on their website

The strategy behind the stir with Oliver McAteer, Partner at Mischief @ No Fixed Address

Saison 2 · Épisode 6

mardi 3 juin 2025 • Durée 48:05

Oliver McAteer shares Mischief's secrets to successful disruptive creative campaigns

Oliver McAteer is in the business of making brands unignorable. As Partner and Head of Development at Mischief @ No Fixed Address, he's helped shape one of the world's most talked-about and awarded creative agencies.

In this episode of Question Everything, Ollie gets candid about how Mischief arrives at their disruptive creative strategies, how agency culture fuels talked-about campaigns, and what it takes to get CMOs outside their comfort zone. From viral cheese pulls to deepfake diplomacy, he shares what it takes to earn attention and keep it.

What you'll learn in this episode:

What award Mischief has received means the most to Ollie
Mischief's response when a spot was pulled from networks at the last minute
How Mischief gets CMOs to trust that the stir is worth it
How Mischief helped Chili's make its comeback
How Mischief's agency culture shapes their success
The truth behind the rumor about presenting 24 briefs to Greg Hahn
Mischief's approach to the pitch process
Ollie's recent favorite non-Mischief campaign
Who in the industry Ollie wants to grab a Coors Light with

Resources:

See more about Mischief and RepresentUs "Dictators" campaign

The future of AI-driven creativity with PJ Pereira, Founder @ Silverside AI

Saison 2 · Épisode 5

mardi 6 mai 2025 • Durée 54:06

PJ Pereira schools us on the best AI tools for CMOs and overcoming AI anxiety.

PJ Pereira is an industry legend whose success is fueled by creatively embracing eras of extreme innovation. Starting his career when the internet was in its infancy, he has conquered the digital age of marketing and is setting his sights on taming the AI giant in the room. His third agency, Silverside AI, has already solved creative problems for some of the biggest brands in the world using AI. Most of all, PJ is fiercely passionate about helping creatives facing AI anxiety head-on by retooling their skillsets for the next generation of advertising.

Must-hear moments for this episode include: How a CMO can avoid paralysis when integrating AI into their business, why the future of big ideas is actually small ideas, and why ad professionals need to embrace AI or risk losing relevance.

What you'll learn in this episode:

How agency and in-house creative teams can work together
Why an underdog mindset wins more Cannes Lions
The one time a Cannes Lion jury got it wrong
How a CMO can implement AI into their operations ASAP
Where the ad industry is headed in the next five years
What AI for agencies looks like
PJ's reaction to the Coca-Cola AI-generated campaign backlash
Why the industry must embrace AI-driven creative to survive
How industry professionals can overcome their AI anxiety
PJ's incredible story of overcoming his first 6 months in America

Resources:

Build community like a boss with Helen Morrison, CMO @ Frownies

Saison 2 · Épisode 4

mardi 1 avril 2025 • Durée 41:04

‍Don't let the name fool you: Frownies, the miracle wrinkle patch, has delivered cheese-worthy results for over 100 years. Helen Morrison, Frownie's Chief Marketing Unicorn, has breathed new life into the family-owned brand thanks to her best-in-class organic social media approach. The secret? She prioritizes building a true community around her audience's shared goal – not just to sell product.

Can't-miss moments for this episode include: how brands can win the trust of their target, key do's and don'ts for building a community on social, and how your brand can sustain success for over a century.

What you'll learn in this episode:

How to scale a smaller business and remain authentic
Ways to show your audience you truly care about them on social
Steps to building a community on social
How Frownies is targeting the increasing number of men investing in skincare
The moment Frownies went viral and what happened
The secret to keeping a brand relevant for over 100 years
How CMOs can make a big impact with a smaller marketing budget
The perks and oddities of working with family

Resources:

Learn more about Frownies on their website
Join the Frownies community on Instagram
See Frownies on TikTok

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