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TitreDateDurée
Let’s Think Bigger in 202523 Jan 202500:20:29

Are you ready to take your cleaning business to the next level in 2025?

In this episode of The Profit Cleaners podcast, Brandon Schoen shares practical strategies to help cleaning entrepreneurs thrive, even in a challenging economy. Learn how to focus on delivering value instead of competing on price, create systems that guarantee high-quality service, and position your business as the go-to option in your market. 

Packed with actionable advice and real-world insights, this episode will inspire you to think bigger and work smarter.

Brandon also dives into powerful mindset shifts, showing you how to turn challenges into opportunities and build a business that stands out. Whether you’re struggling with pricing strategies, customer targeting, or simply staying motivated, this episode provides the tools and inspiration you need to dominate your market and achieve your goals.


Don’t wait—start transforming your cleaning business today! Hit play now, share this episode with fellow cleaners, and visit ProfitCleaners.com to book a strategy call or explore our Free Masterclass. Let’s build your dream business together!


Highlights:

  • (00:02) Why 99% of success in business starts with how you think, and how adopting an Olympic athlete's mindset can set you apart.
  • (01:31) How to stop worrying about external factors like the economy and instead create your own thriving mini-economy.
  • (02:58) Why challenges should be viewed as opportunities to innovate and grow your cleaning business.
  • (03:38) Insights into setting premium prices, valuing your services, and avoiding the race to the bottom.
  • (06:58) How guarding your time and focusing on ideal clients can open doors to bigger opportunities.
  • (08:19) The Blue Ocean Strategy: Stand out by creating unique value propositions that dominate your market.
  • (14:38) Why your belief in your product or service is what customers truly buy—and how to communicate it effectively.
  • (15:54) Using compelling storytelling to connect emotionally with customers and grow your brand.


Links/Resources Mentioned:

Zero to 1 Million… In A Year?11 Jan 202500:26:43

What would you do if you had to start all over again—with zero dollars—and find a way to turn it into a million-dollar business. Could you do it? Could you do it in just 12 months? 

Sounds impossible? 

In this episode of the Profit Cleaners podcast, Brandon Schoen and Brandon Condrey tackle this wild thought experiment, drawing inspiration from marketing guru Neil Patel and their own lessons from building a thriving cleaning business.

The Brandons break it all down: how retiring baby boomers (aka the “Silver Tsunami”) are leaving behind profitable businesses that just need modernization. They’ll share real tips for buying and transforming these businesses, whether it’s through clever seller financing or SBA loans. Plus, they’ll reveal why sometimes it’s better to build from scratch—and what to do if you’re ready to go all in on an existing business.

Along the way, you’ll hear laugh-out-loud stories about outdated business practices, what to watch out for when buying a business, and how to modernize operations to create a business that thrives in 2025 and beyond. 

Ready to transform your business strategy, start fresh, or just laugh your way through learning? Hit play now!

Buy then Build https://www.amazon.com/Buy-Then-Build-Acquisition-Entrepreneurs-ebook/dp/B07JKM2F5Q

And for more strategies to grow your cleaning business, access our free training → profitcleaners.com/masterclass

Highlights:

  • (00:14) Why 2025 is the perfect year to ride the “Silver Tsunami” of retiring business owners.
  • (01:13) Neil Patel’s million-dollar playbook: buy boring, “ugly” businesses and make them shine.
  • (05:30) How to buy a business without breaking the bank: seller financing, SBA loans, and more.
  • (10:29) Spotting untapped opportunities: businesses still stuck in the ’80s.
  • (17:07) The surprisingly simple strategy of calling your competition and planting the seed to buy.
  • (20:31) Are you building a business—or creating another job for yourself? A reality check.
  • (24:37) The importance of systems over goals for achieving sustained success in business (Atomic Habits reference included).


Links/Resources Mentioned:

Does Your Business Story Have a Happy Ending?24 Oct 202400:25:39

All business owners have the opportunity to write their own story… but does yours have a happy ending?

Join Brandon Schoen and Brandon Condrey in this episode of the Profit Cleaners podcast as they explore what it takes to design your own "happy ending"—the life you truly want to live. From personal goals of family time, travel, and big dreams like owning a farm or a lakeside home, the Brandons share how setting bold, audacious goals can shift your mindset and transform your reality. They discuss the importance of visualizing your dreams, staying focused, and continually reassessing your goals to ensure you're moving toward the life you want.

Learn how to break down your vision into actionable steps, surround yourself with the right people, and stay committed to achieving your personal and professional dreams. Whether it’s touching your dreams or simply speaking them into existence, this episode is all about how to craft your happy ending, starting today.

Are you ready to define and pursue your own happy ending? Join the Profit Cleaners community, where you can connect with like-minded individuals and access valuable resources. Visit ProfitCleaners.com/masterclass today to start your journey toward creating the life you’ve always wanted!

Highlights:


  • (01:00) The importance of balancing work and family while pursuing significant vacation and life goals.
  • (03:10) The necessity of setting and systematically breaking down ambitious goals to achieve them.
  • (05:45) The concept of “touching” your dreams to make them feel attainable and real.
  • (07:20) Why focusing on goals activates the brain to identify opportunities and resources.
  • (09:45) The value of thinking big—scary, exciting goals can drive you beyond perceived limits.
  • (11:30) How visualization serves as a foundational practice for many successful individuals.
  • (14:50) The effectiveness of creating a vision board to make goals more tangible and actionable.
  • (17:00) How daily reminders and visualization can reinforce focus and motivation toward your goals.
  • (21:50) Why moving towards scary dreams is essential for personal growth and development.
  • (23:40) The challenge to create a vision board and engage with your dreams on a daily basis.



Links/Resources Mentioned:

Debunking Misconceptions in Copywriting with Julie Schoen09 Dec 202100:32:00

In today’s episode of the Profit Cleaners, Brandon Schoen is joined by his wife, Julie Schoen, a Copywriting Genius & Content Marketing Pro. As the founder of several successful digital businesses, she knows what it takes to take your business from zero to hero - and it all starts with how you talk to your audience. She has written email sequences and product descriptions for multi-million dollar FBA businesses on Amazon and has composed hundreds of landing pages and sales letters for the top entrepreneurs in the country. Julie Schoen’s writing has been featured in the marketing for international wellness retreats, including several of her own, as well as yoga festivals, teacher training, and workshops around the globe. She is also the author behind 75+ eBooks and guides, as well as the founder of Clean Cut Copy.

Listen in as Julie gives you tips for better communicating with your audience and the importance of writing great content for your brand! 

Highlights:

[01:06] Getting to know Julie

[04:49] Thinking of copywriting as communication

[11:44] The benefit of swipe files in marketing and advertising your business

[12:50] The biggest do’s and don’ts of copywriting

[16:28] The basic copywriting formula every business owner should know

[21:22] Clean Cut Copy: What is it all about?


Links:

Website: cleancutcopy.club

Julieschoen.com

LinkedIn: Julie Schoen

Facebook: Julie Schoen

Instagram: juliedankeschoen @cleancutcopy 



The Difference Between Good Difficult Customers and Problematic Difficult Customers02 Dec 202100:24:03

How can you tell if your difficult customers are worth keeping? If you decide it’s time to break up with a problematic customer, what’s the right way to do that? And, most importantly, is it true that customers are ALWAYS right?


In this episode of the Profit Cleaners podcast, the Brandons will discuss the differences between difficult but still “Raving Fan” customers and those customers that are just plain difficult. Learn how to uncover the benefit of overcoming challenges in your business so that you can make your business better (and make more money because of it).  


This episode is packed with insights that will help you grow your business and better engage with all types of customers. Tune in and learn from the best!


Highlights:


[01:35] Understanding what makes a difficult but still “Raving Fan” customer

[06:05] Handling customers that need high-touch personal services

[10:09] Attending to the customer's frustrations the right way

[14:13] When is the right time to fire a customer?

[19:10] Spotting the Red Flags: Types of customers to avoid at all costs

[21:40] How to break-up with problematic clients in order to protect your employees


Link:


https://profitcleaners.com/



A Thanksgiving Special from Profit Cleaners25 Nov 202100:13:12

We have so much to be grateful for: our lives, our families, our businesses, and, of course, YOU! 


In this special Thanksgiving episode, Brandon Schoen and Brandon Condrey talk about what they’re grateful for this holiday season and the success they’ve had in 2021.  


They also talk about their newest course, The Home Cleaning Systems Course, which is LIVE and open for enrollment! 


Learn more about this exciting opportunity and take a moment to think about everything you have to be grateful for today. 



Highlights:


[00:49] Thanksgiving and why being grateful is important for success

[03:04] Why is it important to be grateful, especially as a business owner?

[03:09] What are you grateful for?

[04:12] The importance of having a positive mindset as a business owner

[06:28] Introducing the Home Cleaning Systems Course and how it can help you as a business owner

[09:41] Inside info for getting early access and a discount to the course


Link:


profitcleaners.com/cleaningsystems



Why We Share Our Cleaning Business Secrets22 Nov 202100:15:26

“You help yourself when you help others. The more you help other people succeed, the more you grow, and change and get better --  and everyone wins.”- Brandon Schoen


There’s a lot that goes into growing a cleaning business -- and a lot that’s overlooked by the majority of business owners, including those who’ve been in the industry for years.


We’ve managed to grow our business quickly and efficiently because we had clear-cut systems to follow from the very beginning, systems that were taught to us by the most successful cleaning business owner we could find, Corby Felcher. 


Without his guidance and mentorship, we could never be where we are now. And for that, we’re super grateful.


That’s why we’re ready and willing to give back to other cleaning business owners by sharing what we know through this podcast and our cleaning courses. 


Tune in to this episode to learn more about our path to success and why we’re happy to pay it forward to other business owners ready to take their cleaning business to the next level. 


And if you’re ready to learn our exact training systems for your cleaning business, register for the FREE pre-launch call that’s happening LIVE on 11/23 -- profitcleaners.com/THECALL



Highlights:

[01:24]Why are the Profit Cleaners selling their secrets to success?

[02:39]What are you going to gain from enrolling in the Cleaning Systems course?

[03:42]What students are already saying about the training course

[09:53]Why supporting the competition in business is actually a smart power move  


Links:

Profits Cleaners


People Mentioned:

Jeff Bezos



A Closer Look at the Home Cleaning System Course20 Nov 202100:29:45

The Profit Cleaners have come a long way since they started their cleaning business in New Mexico -- and they’re ready to share even more of their cleaning business secrets with you!


In this exciting episode of the Profit Cleaners, the Brandons go over everything that’s being taught in their brand new course, The Home Cleaning Systems Course, including the exact systems they use for training their teams and keeping their professional cleaners happy.


And, most importantly, how you can use the same systems to start and grow your own cleaning business. 


Find out more about this awesome opportunity to enroll in the course during their official pre-launch party on Tuesday, November 23rd. Sign up for the free live call by going to profitcleaners.com/THECALL!


Highlights:


[01:17]  What makes “The Home Cleaning System Course” so unique?

[01:33]  The amazing value included in the course

[02:17] A closer look at the first module

[03:46] Looking at the different sets of videos included in the course

[05:20] Why the Inspection module in the course is so important

[06:24] What does the Choreographed Dance mean for cleaning businesses?

[08:15] What is the Blue-Green Day system? 

[11:57] What are the 4K Training videos?

[16:46] The tests used to train professional cleaners


Link:


Profit Cleaners Facebook Community


Profitcleaners.com



Why The Home Cleaning Training System Course Is Your Ultimate Secret Weapon as a Business Owner18 Nov 202100:14:49

“The cleaning is your product. That’s the one thing you sell so you might as well do it really well and not skimp on the actual process and the tools and equipment and everything  you need to deliver the best of the best.” - Brandon Schoen


The Home Cleaning Training System Course gathers insights + experience from over 20 years of operating cleaning businesses, giving you the actual processes + systems you need to deliver the best service for you customers.


THIS IS WHAT MAKES YOU STAND OUT AS A CLEANING BUSINESS so that you GROW naturally from an outstanding reputation.  


In this episode, Brandon Schoen and Brandon Condrey introduce “The Home Cleaning Training System Course” -- a project that’s been in the works for two decades. Discover what’s inside this brand new course and learn more about how you can get access to it first with a special Black Friday deal!  

The Cleaning Systems Course is HERE! Join us for the official pre-launch Tuesday November 23rd as we sit down with our mentor Corby to talk all about why these systems are THE MOST ESSENTIAL ingredient for starting + growing your cleaning business the right way. Be sure to listen in and have an opportunity to ask your cleaning biz questions LIVE. Go to

profitcleaners.com/THECALL to learn more.

Highlights:


[02:26]Why do you NEED the Home Cleaning Training System course?

 [05:31]How this course improves your professional reputation

[08:00] How these unique proven systems take your business to the next level  

[08:49]The secret to producing high-quality goods

[10:00] Beating the competition with the best services and products 

[10:48]Gaining the trust of your customers by giving them the best of the best


Links:

Profit Cleaners



Winning in the Cleaning Business World with Jen Mignard16 Nov 202100:36:50

Risking your career or profession to start a new business isn’t for the faint of heart. Not only are you jumping into something brand new, but there are so many unknowns anytime you put anything on the launch pad. Even trying to convince those around you that it’s a good idea can make you second guess yourself -- so much that you never even get started in the first place. 


Enter Jen Mignard.


With an abundance mindset + some great coaches (yours truly), Jen Mignard, a former registered nurse, launched her cleaning business 6 months ago -- and is now CRUSHING it in her market. 


In this episode, the Brandons talk to Jen about holding on to her abundance mindset despite the pandemic + what inspired her to take the big leap into starting her own cleaning business.


Get inspired by Jen and learn how she embraced the risk in order to experience the success she was after!


Highlights:


[00:34] How Jen started her cleaning business after leaving her profession

[03:25] The challenges Jen encountered when she started to build her business

[05:37] The biggest issue she faced when building her cleaning business

[20:46] Jen’s tips for creating a successful cleaning business right out of the gate 

[26:10] Making goals attainable and realistic

[30:57] How the Profit Cleaners helped her get + keep more customers


Link:


montannaturalclean.com



Damage? How to Handle Damage + Breakage in Clients’ Homes11 Nov 202100:24:04

When you or your cleaning teams break or damage something in your client’s home, how you handle it is critical. While breaking something is never part of the plan, it is part of cleaning someone’s home, which is why knowing the RIGHT way to handle these tough situations is so important. 


The more your customers can trust you and your company, even when you break or damage something, the more reputable you become in your community. 


In this episode of the Profit Cleaners, Brandon Condrey and Brandon Schoen discuss the right way to handle breaking or damaging items in homes -- and how you can actually turn the situation into an opportunity to improve your business.  


Listen to this episode to learn how to run your cleaning business like the top 1%!


And don’t forget to subscribe!


Highlights:

[01:12] Why do things get damaged or broken in a client’s home? 

[06:05] What is Traction?

[08:46] Identifying blind spots in your own cleaning business

[11:47] How does EOS (Entrepreneur Operating System) benefit cleaning companies?

[15:49] How crucial are spreadsheets and scorecards for cleaning businesses?



Links:

Website:profitcleaners.com

FB Group:Profit Cleaners 

Youtube:Profit CLEANERS


Book Mentioned:

Traction: Get a Grip on Your Business 
Welcoming Change in Business04 Nov 202100:20:49

“Everything around us is always changing” - Brandon 

Change is a positive thing, but only if you're willing to embrace it. Change is an opportunity to quit doing what isn't working, to start doing what works better, and to keep doing what is working. Transformation can’t take place without change -- and any major transition provides an opportunity for a fresh start.


In this episode, Brandon Schoen shares some big changes in his life, his current goals, and what is going on with the local cleaning business right now. Listen in as Brandon gives tips and encouragement about the changes that we need in our lives -- both professional and personal.



Highlights:

[01:02] Change is inevitable

[05:09]The importance of mindset when dealing with change

[06:49]The REAL reason behind starting any business

[10:08]Brandon’s life updates

[12:05]Finding (and making) opportunities to improve your business 


Links:

https://profitcleaners.com/



From Painting The White House To Cleaning Homes: Family Legacy Entrepreneurship with Brandon Schoen17 Oct 202400:13:11

Every family has a story. And when entrepreneurship is woven in, not only does it change lives, but it creates a lasting legacy for generations to come.

Join Brandon Schoen in this episode of the Profit Cleaners podcast as he goes solo to share a personal, inspiring story about his entrepreneurial journey. Drawing from his family’s legacy of business ownership, Brandon reflects on the lessons he learned from his father’s real estate ventures and his grandfather’s painting business in D.C. 

During this episode you’ll hear Brandon explain how entrepreneurs are the true problem-solvers, the ones capable of making lasting change. He touches on the value of grit, perseverance, and the importance of self-education over traditional schooling. Whether you have a family history of entrepreneurship or you're the first to break free from the traditional path, this episode offers the motivation and insight you need to build a business that leaves a lasting legacy.

Tune in to get inspired, and discover how you too can impact your community, build a team, and change your world through entrepreneurship!

Highlights:


  • (01:27) Brandon's personal background in entrepreneurship, mentioning his father’s commercial real estate business.
    (02:05) Story about Brandon's uncle, an inventor who licensed a patent to 3M, emphasizing the importance of self-education.
    (03:21) Brandon's a story about his grandpa's service business, which painted the White House and other government buildings in Washington, DC.
    (05:11) Brandon reflecting on his grandpa's business and comparing it to the cleaning business he started.
    (06:25) The importance of teaching kids about entrepreneurship and creating a legacy.
    (08:20) Importance of learning from others’ mistakes and following the success clues left behind.
    (09:00) Building a legacy business that can change lives and inspire future generations.
    (12:02) Encouragement for entrepreneurs to persevere, build teams, and change lives through their businesses.



Links/Resources Mentioned:

Business Strategy: Why Planning for Success is Key (+ Cleaning Business Projections Update!)27 Oct 202100:21:53

Starting a business requires financial resources, of course, but it also requires a sound strategy. If all you have is money but no plan, then your business will never reach its full potential -- and you’ll spend your days stressed and scattered. 


Setting goals for your business not only helps you stay on track, but it also helps you see a clear path forward so that you can actually achieve them. 


In this episode, the Brandons talk about the importance of business planning and why it’s important at all stages, especially in the beginning. It's been a year and a half since they posted their business plan so it’s time to find out where they are with their projections and what’s next! 

 

Download and listen to the podcast now! 


Highlights:


[01:30]  How the Brandons created their business plan

[03:56]  The importance of having a business plan in the first place

[07:10] The challenges they encountered when they started their business

[08:41] Increasing customers with referral systems 

[10:17] The different types of technologies they used to reach more clients quickly while staying organized

[14:39] What does Cost of Goods Sold mean?

[16:16] How does the neighborhood mapping strategy grow your business?



Generating Customer Loyalty: The Lego Article21 Oct 202100:13:35

In the last episode, we talked about the importance of responding to and delighting your customers. But, even more, important is cultivating customer loyalty. Only when you have loyal customers can your business really thrive.


So, how do you generate real loyalty from your customers?


In this episode of the Profit Cleaners, Brandon Schoen shows you how to specifically generate loyalty from your customers by turning a negative situation in your business into an opportunity to satisfy your customers. 


Listen to this episode now!


Highlights:


[00:23] Topic introduction

[1:39] How can we generate loyalty from our customers?

[3:11] What is the Lego article?

[06:00] What can we learn from the Lego company's response?

[07:08]  What makes the Lego company's email response brilliant? 

[10:04]  How can you look for an opportunity to transform the negative situations in your business into ones that make your customers love you even more? 


Link:


Profit Cleaners 


Link Mentioned: 


Inc.com 


People Mentioned: 


Mentor Corby from Denver



Finding Ways to Delight Your Customers (Like the Donut Man)07 Oct 202100:18:28

To earn money in business, you must first gain your customers' trust which is quite difficult; you must discover multiple ways to delight your clients. A customer will also be pleased in your business if you know how to value and care for them. But how are you going to do it?


In this episode, Brandon Schoen will share how to find every opportunity to delight your customers. Have an extra mile to go above and beyond to achieve extraordinary results in your business.


Listen to this episode now and learn how you can delight customers and grow your business!


Highlights:


[01:43] How important is it to push reviews for your business in achieving results?

[08:05] Reflecting the story of a man's donut business on the importance of caring for your customers

[09:17] Word of Mouth: How Powerful Is It in Growing One’s Business?

[10:23] What is the book "Extreme Ownership" all about?

[11:18] Having a mindset of "How can we maximize results?"

[12:49] What are the steps to go beyond the extra mile in your business?

[16:42] What should be the mindset to be cultivated to grow your business?


Link:


Profit Cleaners


Book:


Extreme Ownership by Jocko Willink and Leif Babin


People Mentioned:  


Gary Vaynerchuk 


Quotes:


"Caring is the best marketing"


"Be genuine and interested to your customers, be going above and beyond in your business"


" Every time you talk to a customer, pretend that whatever you're saying to them,  it’s gonna become a billboard social media"


"As an entrepreneur, you got to be uncomfortable to turn into big things"



Developing the CEO Mindset30 Sep 202100:15:22

Why is it so important to maintain and cultivate a CEO mindset? How can we avoid the small-business mindset and instead think big, producing greater and better results? In business, mindset is essential since our ideas and perceptions mirror our actions. We will undoubtedly win and top in any business if we think in a more positive light and keep the ideal mindset.

 

In this episode, Brandon Condrey and Brandon Schoen will talk about how you can improve a CEO mindset to expand your business all the more. 


Learn how you can think bigger and win in the business by listening to this podcast now!



Highlights:


[1:01] The current mentality of business owners and why you should not practice it


[2:28] How do we stir up positive emotions to bring us to the next level? 


[3:40] Avoiding negative mindset  and focusing on abundance rather than scarcity


[4:15] Dealing with anxiety in the business and changing one’s mindset


[7:00] Collaboration and how you can do it in the business


[10:30] How can you set yourself out from the competition?




Links:



Quotes:


“Stop comparing and  start creating that mindset of abundance..”


“Instead of comparing yourselves, we start elevating ourselves, were not gonna smash everyone and talk bad.”


“Your competition could be your biggest asset..”



What You Need to Know About Inflation + Price Increases24 Sep 202100:19:07

Inflation is almost always occurring. And, because of it, business owners don't have any other option but to increase their prices. While it can leave some of your customers frustrated, it’s the only way to really cope with economic crises.


If you don’t increase your prices, but your suppliers do and your employees demand more money per hour, then you can’t keep up. 


In this episode, Brandon Condrey and Brandon Schoen talk about price increases and how they’ve done them with their cleaning business with almost zero pushback from customers.


Listen to this podcast now! And be sure to head to our website for a FREE copy of our price increase letter!a


Highlights:

[01:00]Understanding why you need to increase prices 

[02:53]Adjustments because of COVID 

[04:36]The 20:80 analysis with real customers 

[07:37]The problem with increasing prices multiple times each year 

[08:53]Customer communication: Emails + auto reminder texts

[10:48]The magic of emails 

[12:00]Thinking about expanding your services safely 

[15:35]Keeping track of the Consumer Price Index and inflation

[17:13]Should the cost increase letters you send be vague?

[17:45]Reviewing letters, considering rebuttals, researching price increase data 


Links:

profitcleaners.com


Teaser:


[01:10 - 01:33]

[06:35 - 06:44]

[07:21 - 07:52]

[08:31 - 08:52]

[16:17 - 16:39]


Qoutes:


“From an inflation stand point, the goal of the federal trust is to keep inflation at 2%. So if you’re not raising your prices 2% every single year, you are losing money”


“It's not that they don't expect price increases, everyone is expecting price increases . That's how the economy works..”



Getting Your Business Off to a Good Start with Brandon Condrey16 Sep 202100:43:12

In today's competitive business world, you need a plan to stand out from the crowd so that you can reach a wider audience and gain bigger leads. In order to accomplish this it’s critical that you get off to a good start with your business. How you start your business will make it or break it. Of course, even if your business has already launched, there’s still plenty you can do to hit refresh and make sure that everything moving forward aligns with your goals. 


In this episode of the Profit Cleaners, Brandon Condrey shares his knowledge with Dezaire Gallogly, a young entrepreneur who is getting ready to launch his cleaning business. 


Listen in to learn more about advertising, hiring, bookkeeping and growing your business!


Highlights: 


[03:10]  What do you need to start a business?

[05:57] How important are great reviews from customers? 

06:32] What kind of training should employees have before hiring them?

[09:40] The importance of website copy for getting more customers 

[10:56] How much should you pay employees, especially when first starting out? 

[16:49] What are the most effective ways to advertise that you’re hiring online? 

[21:37] Pricing Yourself Low: Does this strategy really work against the competition?

[27:07] What are the best payment methods for your customers and your business? 

[32:02] Tracking your cars’ mileage for reimbursement

[38:00] Tips for simple and precise bookkeeping

[43:31] Should you use payroll for cleaning businesses? 


Links/Books:

 Profits First by Mike Michalowicz


sandiagreenclean.com


Quotes:


" If you are young and you want to achieve more, then you are good." 


"You will never get where you wanna be if you are working for someone else"


" If you have the drive to do the things you want, keep going"



How to Handle Rebuttals and Overcome Objections While Selling Cleaning Services02 Sep 202100:27:07

As the saying goes “An objection is not a rejection. It is simply a request for more information.”


In any business, rebuttals and objections are common. However, not everyone is good enough at handling it. While understanding and knowing the service that you give in-depth is beneficial, discovering the reason for any customer objection will help you in establishing a sense of trust and conviction towards your customer or client. 


In doing sales, business owners must know how to handle rebuttals in addressing customer complaints or issues. Sometimes, the clients will also think that they know what is best for them and refuse to be persuaded.  This is also an opportunity for business owners to showcase their edge over their competitors.  


In this episode of the Profit Cleaners, Brandon Schoen and Brandon Condrey will discuss how one can deal with rebuttals and objections while still closing deals and gaining new clients.


Listen to this podcast now and become more aware of handling rebuttals and objections in gaining new clients!


Highlights: 


[01:40] Building your Company Value

[05:24] Taking opportunities to list competitor issues

[06:42] The significance of highlighting your company's strengths

[07:24] Pushing Up the Positives: The importance of explaining the value of one’s cleaning company towards customers

[13:30] Explaining the process on your customers and admitting how your company is still growing

[14:00] Importance of acknowledging your goal

[14:30] The relevance of being upfront with the customer in managing their expectations



[15:30] Handling customers who are insisting

[17:00] Being clear with the goal of giving clients their free time

[25:10] How do you gain your customers' trust in your cleaners?

[28:00] The advantage of having insurance in the business



Teasers:

[26:25-26:50]

[17:04-17:22]



Links:

https://profitcleaners.com/


Why Sales Matter in the Cleaning Business + How to Sell Better26 Aug 202100:08:23

Sales are the lifeblood of every business. There are no customers, no revenue, no profit, no business without sales. For a small business to extend its lifecycle beyond launch and initial startup phase, every employee needs to have a sales mentality. 


Matt Robbins joins us on this episode of the Profit Cleaners to share his expertise with the sales process. When he was 16, Matt started selling apparel at American Eagle. From there, Matt has continued to hone his sales skills, becoming one of the best in the business and with a track record of closing to prove it. Today, Matt is our head sales guy for our local cleaning business, helping clients move from “unsure” to “ready to schedule” thanks to his professional knowledge, assistance, and consistent performance.


Listen to this episode now and learn our best sales secrets for closing customers in the cleaning industry!


Highlights:


[01:16]Why is sales important in the cleaning industry?

[02:54]Who is Matt Robinsons and how has he learned to sell?

[04:00]The key components for being a stellar sales person

[06:15]How to hone your own sales skills so that your business grows



Links:

profitcleaners.com
profitcleaners.com/courses 



Teaser:


[04:15 - 04:30]

[06:15 - 06:30]



Mental Mindset Check: From Oh Crap to No Big Deal12 Aug 202100:29:27

Life can feel heavy, especially these days. And if you’re a business owner, that heaviness is even more intense. It takes a lot of effort to keep staff and customers happy and satisfied -- and at times it can be downright exhausting. 


Prioritizing mental health should be at the top of every business owner’s priority list since it affects everything. When your mind is at ease, it shows in the quality of work you do, how you feel, and how you treat the people around you. 


In this episode of the Profit Cleaners, Brandon Schoen and Brandon Condrey discuss mental health, including the significance of mindfulness and a list of things you can do to cope with the mental stressors that come with being a business owner.


Listen to this podcast now to learn about several strategies to relax and calm your mind so that your life and your business thrive!


Highlights:


[03:24] Getting into mindfulness meditation

[05:35] Stress and Anxiety: Serious factors when running a business

[06:00] The stressors we faced and how we’ve managed them 

[10:15] Mental Preparedness: Recognizing worst-case scenarios 

[14:19] The importance of being mindful and being present

[16:30] Learning from past mistakes

[17:30] Journaling and meditation for improving mental health

[19:00] Exercising the body and mind

[21:00] Things you can do to reduce stress as a business owner 

[24:30] Understanding what you worry about




Links/Books:


https://www.amazon.com/How-Stop-Worrying-Start-Living/dp/0671733354#:~:text=There's%20no%20need%20to%20live,to%20overcome%20the%20worry%20habit.


https://lifeclub.org/books/how-to-stop-worrying-and-start-living-dale-carnegie-review-summary


https://www.amazon.com/How-Win-Friends-Influence-People/dp/0671027034



From Me to We: Creating a Healthy Environment for Your Business to Grow02 Aug 202100:15:07

It takes a lot of effort to run a business. So much so that you can end up focusing on a lot of the day-to-day operations while forgetting some of the other factors, including hiring new team members and establishing a company culture! So many businesses get stuck doing everything themselves that they don’t ever hire people to help. Don’t let this happen! 


In order to go from “me” to “we”, you have to know what to do when it comes to hiring (and finding) the right people for your business. The culture of any business plays a role in its ability to grow and prosper. It influences everything, including the quality of services you offer to your customers.  


In this episode of the Profit Cleaners, we’re going to tell you how to grow from a  one-person show to being a true business.  And why having a healthy environment for your new employees is such an important part!


Listen to this episode now and grow your cleaning business!


Highlights:


[00:53] How do you hire your first cleaner?

[02:19] What happens when a customer cancels?

[03:59]What do we have to offer people who want to start a cleaning business as a side hustle?

[05:05]  Why do customers come to us rather than performing their own cleaning?

[08:38] Team Setup: Why it matters in the business

[13:30] How to handle customer service

[13:57]How to empower your people



385k/Month: This Is How We Broke Our All Time Sales Record10 Oct 202400:23:20

In this episode of the Profit Cleaners podcast, Brandon Schoen and Brandon Condrey celebrate a major milestone—breaking their all-time monthly sales record with over $380,000 in revenue!

They share the secrets behind this achievement, diving into the strategies that took them from startup mode to a thriving cleaning business. From maximizing ad spend and commissions to building an exceptional customer experience team, they break down the numbers and explain how focusing on both sales and retention lead to this explosive growth.

Learn about the power of bi-weekly equivalents (BWE), commission structures, and how to build a "money machine" that drives consistent recurring revenue. Plus, they emphasize the importance of team building, automation, and customer-centric service in scaling a cleaning business. 

Whether you’re just starting or looking to scale, this episode is packed with actionable insights to help you take your business to the next level.

Listen now to discover how you can build a profitable cleaning business that works for you—not the other way around!

Ready to take your cleaning business to new heights? Watch the free masterclass at profitcleaners.com/masterclass and learn how you can start scaling today!

Highlights:


  • (01:00) Importance of understanding your market and competitors for better positioning.
  • (01:40) Utilizing customer feedback to improve services and adapt to changing needs.
  • (02:20) The significance of investing in your team for sustainable growth and customer satisfaction.
  • (02:50) Leveraging technology to streamline operations and enhance communication with customers.
  • (03:30) Building a strong brand identity that resonates with your target audience.
  • (04:15) Strategies for effective marketing that highlights your unique value proposition.
  • (05:00) Focus on creating a customer-centric culture within your business.
  • (06:20) The importance of maintaining high-quality standards in service delivery.
  • (07:00) The role of community engagement in building brand loyalty.
  • (08:00) Success stories from cleaning business owners implementing these strategies.
  • (09:00) The benefits of networking with other business owners for shared knowledge and support.
  • (10:00) Profit Cleaners community and resources available for listeners.
  • (10:40) Recap of key takeaways and actionable steps listeners can implement.
  • (14:43) The necessity of personalized customer interactions over automated online bookings.
  • (15:20) Importance of communicating your unique selling points to justify pricing.
  • (15:58) The benefits of human interaction in customer service for explaining value.
  • (16:38) The revenue potential when focusing on customer experience and retention.
  • (16:57) Emphasis on working with Tidy Your Sales to gain control over marketing systems.
  • (17:19) Encouragement to start with the end in mind when building your business.
  • (18:32) Focusing on building a true asset rather than just a job.
  • (19:10) Join the Profit Cleaners community and take advantage of mentorship programs.
  • (19:27) Explanation of available courses, coaching calls, and behind-the-scenes events for business owners.
  • (20:10) Announcement of partnerships that enhance service offerings and provide unique solutions.
  • (20:45) The benefits of learning from the coaching community and the importance of helping others.
  • (22:27) Concise masterclass that outlines strategies for business success.



Links/Resources Mentioned:

How To Level Up Your Pricing in The Cleaning Industry08 Jul 202100:19:12

There are lots of ways to level up your pricing in the cleaning business. There are also lots of ways to do your pricing the wrong way. Increasing your price in the cleaning market assures that your business is getting the profit it deserves in exchange for its services. Nailing the right pricing also helps your business to grow indefinitely because it cements your value in your niche. 


In this episode of the Profit Cleaners, you’ll learn the most effective ways to strategize pricing, including when and how to increase prices the right way.


Tune in now and let’s talk about the best ways to raise your cleaning prices so that you and your teams get the $$$ everyone deserves! 


Highlights:


[3:40] The seven different types of services


[4:00] One-time cleans and why they are so expensive


[5:06] Rate Matrix: What does it cost to clean a 1,000 square foot home every 2 weeks?


[6:00] Why is labor important in the cleaning service business?


[9:00] Why do prices depend on your target market?


[14:20] What is an initial cleaning and why should the cost be different? 


Links: 


Website: https://profitcleaners.com/


Youtube: 

https://m.youtube.com/channel/UCjlgEpqKAzi9KeiGyXbv43Q





Facebook: https://m.facebook.com/profitcleaners/



Commercial Cleaning vs Residential Cleaning: The Pros and Cons You Need to Know01 Jul 202100:22:28

“If you try to catch two rabbits, you’ll catch none.” 


This Russian proverb emphasizes how important it is to focus on one thing; the same goes for the cleaning industry. While many cleaning companies offer a variety of services in order to “catch more rabbits”, the reality is that it’s much savvier to focus your attention on one service -- and do it really well. 


If you’re on the fence about deciding whether or not you should build your cleaning business in the commercial or residential niche, then this podcast is a must-listen. Not only will you learn about the differences between the two, but you’ll also hear Brandon Schoendiscuss the pros and cons of both residential cleaning and commercial cleaning. 


Even if you’re already knee-deep in a niche, you’ll definitely want to listen to this podcast to learn more about the cleaning industry! 



Highlights:


[2:44] Advantages of commercial cleaning

[5:50] The dark side of commercial cleaning

[7:10] Why you might want to reconsider commercial cleaning

[8:10] How cash flow works with commercial cleaning businesses 

[10:36] Advantages of residential cleaning

[13:23] Disadvantages of residential cleaning

[16:06] The important differences between the two services
[19:19] Branching into a different type of cleaning service




Link:

Profit Cleaners


Books mentioned:

"The One Thing" by Gary Keller and Jay Papasan


https://www.amazon.com/ONE-Thing-Surprisingly-Extraordinary-Results/dp/1885167776



Teaser:


[00:53] 

[01:18]

[10:30] 


How to Create a Viral Video for Your Cleaning Business24 Jun 202100:07:39

Marketing has become more and more visual thanks to social media, which is why making videos to advertise and brand your cleaning business is a great idea. And because technology is so prevalent, making videos yourself is really simple. Unfortunately, just any video isn’t going to necessarily bring new customers through your door. 


In this short episode of the Profit Cleaners podcast, we’re looking at the ins and outs of making a (fun) viral marketing video for your cleaning business, including how you can make your own! This type of marketing, when done correctly, is a great way to add personality to your business and make you memorable when people are searching for a new cleaning service. 



Highlights:


[2:05] The fundamentals of creating a viral video

[2:30] How to create videos that provoke emotions

[3:00] Bringing certainty to a customer’s uncertainties with marketing

[3:12] How to address your client’s fears in a fun, positive way

[6:00] The importance of making people happy through your business’s messaging



Link:

Profit Cleaners | Grow Your Cleaning Company. Redefine Profit.


Teaser:


[3:12]

[5:00]


10X Cleaning Business Toolkit: Taking your Cleaning Biz to the Next Level17 Jun 202100:16:28

Maintaining a business takes effort, determination, and purpose. In the cleaning industry, it demands a longer time, but it also has greater momentum which makes it important to keep track of your profit gains and losses, systems, mentors, and going back to the very goal of the business. When all of these are aligned, your business is set to greater heights. 


Learn how the Profit Cleaners thrived in this industry by listening to this episode. You will also learn how they started in their journey, their goals, their concept of freedom, and many more. 



Highlights:


  • [02:27] How the Profit Cleaners started from holding zero to flourishing their cleaning business 
  • [02:50] Why you should find a mentor in the cleaning business industry
  • Ways to address cleaning business problems
  • [06:00] Why you should have a niche to grow your business
  • [06:49] Impacts of having a really good business plan
  •  [09:12] Why you should be driven when delving into the cleaning industry
  • 10:46 Why you should do an overview of the cleaning industry 
  • 12:30 Key things that will help amplify a thriving business



Links mentioned:


Profitcleaners.com

https://profit-cleaners-million-dollar-local-cleaning-.teachable.com/


Teasers:

[05:20]

[09:30]

[13:20]

[15:27]

[16:10]


The Zippy Car vs Steam Locomotive and How your Business is Geared for Success10 Jun 202100:18:09

You don’t want to miss out and be left behind old age, right? We all want to level up as a zippy car and not remain stagnant as a demise steam locomotive.  It’s the same in the business industry! Businesses should always level up to keep it up to date, gain more customers, and grow all the more. In the cleaning industry, it is essential to keep up and upgrade to make services better and even more efficient. Also, a shift to a whole new technology system will give your business the advantage to stand out among others and remain competitive.  


In this episode of the Profit Cleaners, Brandon Schoen together with Brandon Condrey, will talk about the metaphors of Zippy Car and Steam Locomotive and how they could help your business gear up for success. The analysis of this metaphor will surely help you in elevating your local cleaning business from being a steam locomotive to imparting zippy car features to make your business locally hybrid! 


Listen to this episode now and keep your cleaning business advanced! 


Highlights:


[3:30] Different Business Models and how you can make it hybrid

[4:40] Elevating your local business and its system

[5:10] Importance of the ability to scale in the business

[7:30] Use of Technology: Shifting from Old Ways to Modern Ones

[8:30] Importance of Leveling Up: Becoming Modernized

[11:18] Creating Old School Business Model while Adding Zippy Car Features: Making your business Hybrid

[11:30] Why is it important to go all-in in the business

[13:00] How new-age marketing strategies can help your company grow

[15:00] Why is it important to think of ways outside the box





Links:


Profitcleaners.com

https://profit-cleaners-million-dollar-local-cleaning-.teachable.com/courses/1033107/lectures/21641017


Why Cleaning Contracts and Residential Cleaning Don’t Mix03 Jun 202100:13:28

Getting (and keeping) customers is the name of the game for all businesses, including cleaning companies. But, all too often cleaning companies try to do too much in order to secure customers, which, unfortunately, ends up hurting the business altogether. 

 

One of these methods for securing customers is cleaning contracts.

 

While they might seem like a good idea for keeping long-term customers, cleaning contracts actually deter customers, especially in the residential cleaning market. Thankfully, there are lots of other customer retention methods to consider.

 

In this episode of the Profit Cleaners, you will learn about the pros and cons of cleaning contracts. You’ll hear how to do cleaning contracts (if you really can’t operate without them), when you should be doing cleaning contracts, and why you should consider dropping customer contracts altogether. Ready to grow your cleaning business? Tune in now! 

 

Highlights:

 

[01:40] Why insurance is more advantageous than customer contracts 

[02:10] The disadvantages of cleaning contracts in the residential market

[07:11] How to utilize cleaning contracts the right way

 


Five Tips to Win New Cleaning Customers27 May 202100:18:04

Winning new customers is as important as valuing the existing ones. It is one way to keep your business from growing, but winning new customers doesn’t just happen overnight. 


In any business, competitors are always there trying to get the same potential customers, which is why there is a need for you to stand out, be different, and focus on the little things that matter to any customer. It is important to win customers and make them feel satisfied and happy with the services that you give. 


In this episode of the Profit Cleaners, you will be learning five tips to win new cleaning customers. You will learn how important it is to keep existing customers and win on new ones.  Learn these business-changing tips by listening to this podcast now! 



Highlights:


[01:54] Importance of creating your business brand story and how you can do it

[04:38]  Why you should explain your pricing

[04:57] Going the Extra Mile: Giving Better Customer Service and Experience

[09:06] Justifying your Pricing: A Way to Communicate and Stand-out with your  Target Customers

[11:30] The Importance of Transparency and Communication between Customers

[13:54] Why you should be giving a call to action

[15:07] The Power of Getting Testimonials and Social Proofs



Links:

Profitcleaners.com



Teaser:


[01:54-2:20]

[7:00-7:30]

[8:17-8:35]

[14:40]


The Importance of Hiring and Why You Should Do It Now20 May 202100:17:37

Are you still wondering if now is the right time to hire employees? 


Too many business owners and entrepreneurs hesitate when it comes time to hire employees or help because they doubt if they’ll be able to make it work. After all, isn’t hiring just another expense?


In this episode of the Profit Cleaners, you’ll learn how to overcome your fears around hiring, as well as how to hire the right (reliable) people for the job. Even if your cleaning business got hit hard by the global pandemic last year, now is still the right time to hire. 


Tune in now to help increase your business’s manpower so that you can make more money!


Highlights:

[03:35] How to overcome the fear of hiring

[06:20] Why you need to let go of your workplace responsibilities 

[07:40] Tips for training a new employee

[11:36 ] The importance of hiring the right person (and how to do it)

[15:03] Empowering employees rather than micromanaging


Links: 


Profit Cleaners


Books:

https://www.amazon.com/Traction-Get-Grip-Your-Business/dp/1936661837

“Traction” by Gino Wickman 







Teaser:


[5:44] “... if you’re gonna grow, you’ll just keep moving parts. You gotta separate yourself from working in the business to working on the business.”

[16:29] “... if you really play out how it could go wrong, you could equally play out how you would real-time adapt to that situation…  it’s not the end of the world if it doesn’t workout… when you screw something up you’ll learn a lot of stuff…


The Hiring Crisis for 202113 May 202100:18:57

The pandemic has shifted many things globally and one of them is the process of employment and even its loss. Hiring methods have grown different from the former ones— having the old face-to-face interviews to only seeing candidates through video calls. On top of this many business owners are struggling to hire the right person whilst attracting the right applicants. 

In this episode, we'll share with you some tips and tactics that you can use when hiring the right person whilst battling with the new normal. Learn how to withstand this crisis by knowing where and how to post it now!


Highlights:

  • [01:44] Why hiring is so difficult right now
  • [06:24] Why you should make your job posts creative
  • [07:05] Why you should post to pay
  • [07:38] How to compete when hiring employees
  • [10:10] How to invest in hiring
  • [12:35] The significance of building cultures in the company
  • [13:31] How to utilize social media in the job posting
  • [14:05] How to qualify to a job applicant
  • [17:11] The importance of offering benefits to job aspirants


10X Live Coaching and Boot Camp: Improve Your Marketing and Grow Your Cleaning Biz30 Apr 202100:53:05

Description: 


Your marketing, no matter which industry you’re in, is critical. Not only does it help you generate quality leads, but it also ensures that those leads keep coming. 


One of the best and most efficient ways to do marketing for local businesses is by leveraging technology and social media platforms, like using paid ads to attract more customers. Of course, knowing how to do these things isn’t always clear. And it can get complicated quickly. 


We developed our 10X Marketing Toolkit to help cleaning business owners improve their marketing by navigating systems that are often overlooked and forgotten.


In this super special podcast, you’ll hear us coach business owners live so that you can hear how to better market your business, how you can stand out in your local market, how to attract better leads, and ultimately how to grow your cleaning business by 10X! 


Listen in, take notes, and skyrocket your business! 


Highlights:


04:13 Spring is the best time to market your cleaning business

06:21 Why paid traffic is critical for your business

08:30 The right way to set up Facebook Ads and using the Facebook Pixel

10:26 How to figure out where your best customers are

11:00 Old school mail marketing

16:30 How to target specific neighborhoods to find your best customers

18:07 The beauty of trading your cleaning services

25:56 Making your business more visible

26:11 Using Google and Facebook Ads to get clients with the right keywords

29:27 How much money to spend on Google ads

30:00 Hiring an expert to manage your campaign ads 

38:00 Using Google Adwords to stand out in your local market

56:00 How to do estimates the right way online


Links:


Profitcleaners.com


Improve your cleaning business 10X! Join the boot camp and training by clicking the link below:

https://profit-cleaners-million-dollar-local-cleaning-.teachable.com/courses/million-dollar-local-cleaning-business-marketing-toolkit-for-10x-growth/lectures/21764801



How to Manage Toxic Teams19 Sep 202400:17:01

Struggling with Toxicity in Your Cleaning Business? Well, you're not alone!

In this episode of The Profit Cleaners Podcast, Brandon Schoen and Brandon Condrey dive deep into the challenge of managing toxic teams within your cleaning business. They share firsthand experiences and practical strategies for identifying and addressing toxic behaviors, from gossip and negativity, to conflicts that impact team performance.

Discover how to use core values as a tool for maintaining a positive work environment and learn effective techniques for handling issues that arise. The Brandons also emphasize the importance of setting up robust systems and structures that keep your business running smoothly, even when you’re not there.

Don’t let toxic attitudes drag your business down—take action today! 

For more insights and to connect with other cleaning business owners, join our Facebook group at profitcleaners.com/facebook . And if you're ready to elevate your business, check out our masterclass at  profitcleaners.com/masterclass

Tune in now and keep your team thriving!


Highlights:


  • (01:23) Importance of having systems and structure in place for business continuity during unexpected events.
  • (02:19) Addressing toxic teams and handling toxic employees effectively.
  • (03:06) Example of dealing with a problematic team member early on and its impact.
  • (05:30) Using warnings and private conversations to correct toxic behavior.
  • (06:19) Rotating team members to resolve personality conflicts and improve team dynamics.
  • (07:36) Serious approach to addressing gossip and toxic behavior to maintain a healthy workplace.
  • (08:38) Importance of eliminating toxic attitudes promptly to preserve company culture.
  • (09:53) Recognizing positive behavior and setting a strong example as a leader.
  • (10:45) Recommending Dale Carnegie’s book for improving team communication and attitudes.
  • (15:38) The importance of addressing and removing toxicity before it escalates.



Links/Resources Mentioned:

Join the FREE Facebook community: https://www.facebook.com/groups/profitcleaners/

The Pros and Cons of Airbnbs for Cleaning Businesses22 Apr 202100:26:01

Airbnbs and vacation rentals have become commonplace in the travel industry. And because they’re also lucrative for homeowners, they’ve become increasingly popular over the years. However, when it comes to keeping them clean and turning them over for new renters, problems quickly arise.

That’s where cleaning businesses come in. But, unlike regular homes and commercial properties, vacation rentals have a unique set of needs, making them difficult to simply “add” to your cleaning schedule. 

In this episode of the Profit Cleaners, you’ll hear how your cleaning business can integrate with Airbnbs and vacation rentals, as well as the pros and cons of doing so. If done the right way, this unique cleaning niche can be a great way to help you increase your profits and grow your cleaning company.  


Highlights:


  • 00:56 Why Airbnbs and other vacation rentals exist
  • 03:41 Getting into the niche via existing companies
  • 07:00 The potential of higher profits and opportunities with Airbnbs
  • 06:00 The pros of integrating your cleaning company to service vacation rentals
  • 10:07 Getting to know AirDNA for a good frame of reference
  • 13:40 Potential profits earned from local Airbnb rentals
  • 14:00 The cons of working with Airbnbs as a cleaning business
  • 14:30 The big disadvantage of short notice bookings and scheduling
  • 21:17 Creating a cleaning schedule that works with vacation rentals 
  • 22:50 Comparing Airbnb renters with long-term renters 


Link: 

Profit Cleaners | Grow Your Cleaning Company. Redefine Profit.


Tony Robbins’ 7 Beliefs of Success and Why You Need to Know Them All08 Apr 202100:32:43

Our mind is incredibly powerful, which is why having a healthy mindset determines most of our success. When you’re growing a business, how you perceive things is very important. When you have a positive mindset you see greater possibilities, more potential, and, quite simply, you win more. 


In this episode of the Profit Cleaners you will be hearing about the 7 Beliefs of Success by the author, coach, and business strategist Tony Robbins. By understanding each of these beliefs you’ll be able to take your business (and life) to a whole new level, embracing success and victories, allowing room for growth, and knowing that success always depends on how you see and perceive things.

Get ready to grow your business even more by having the same successful and healthy mindset of the world’s greatest millionaires! 


Highlights:

  • 4:00 Understanding what “everything happens for a reason” really means
  • 6:00 Seeing the gift even in bad situations 
  • 8:20 How to unearth opportunities even in the midst of uncertainty 
  • 8:30 How there’s no such thing as failure, only results 
  • 12:01 The right way to take on responsibilities in every aspect of your business
  • 13:57 Why you don’t need to understand everything to be able to use everything
  • 15:10 The benefit of asking for forgiveness, not permission
  • 17:30 Seeing people as the greatest resource in any business
  • 18:00 Taking care of your employees and valuing them as your greatest investment
  • 20:42 Having a purpose and shifting your mindset regarding your work
  • 23:15 Realizing the impacts of having a business
  • 24:56 Remembering that commitment is the key to success


Link:

profitcleaners.com


Books:

  • Positive Intelligence by Shirzad Chamine
  • The Lean Startup by Eric Ries
  • Unlimited Power by Tony Robbins
  • Awaken the Giant Within by Tony Robbins


Microfiber Magic - Interview with NUFiber VP, Par Ricketts18 Mar 202100:29:20

Being in the cleaning industry takes time and effort. You have to spend time doing the actual cleaning and running your business. And you have to put in effort in order to follow through and actually execute on your ideas. But while time and effort are key, you should never feel completely drained running your business. In fact, it’s the opposite that should be happening! You should be feeling energized by the work you’re doing. 


In order to get the best results in this industry, you have to be efficiently spending your time and energy -- and that means having the right systems and products in place.


In this episode, Par Ricketts, Vice President of Business Development for NUFiber, will discuss the benefits of microfiber, including how this superior product provides a better experience for both the cleaner and the client. Par also highlights what exactly a “recovering soil spreader” is and why it is important to keep your equipment and tools up to date. 


Listen to this episode and learn a simple way to improve your cleaning business!


Highlights:


  • 2:20 What is a “recovering soil spreader”
  • 5:26 Microfiber and why it should be used by cleaners
  • 8:26 How microfiber performs for cleaning commercial and residential properties
  • 10:10 Transitioning from old tools to new ones
  • 11:35 Your options for making cleaning better 
  • 14:21 Becoming more efficient by using microfiber
  • 20:35 Five steps to “recovery” and why you should be exploring new tools in cleaning
  • 24:43 How COVID-19 has impacted cleaning industries
  • 25:28 Renewed interest in making cleaning better brought by the pandemic
  • 27:19 Why microfiber works better and more efficiently than any other tools


Links:
 
ProfitCleaners.com/nufiber


The Right Way to Handle Customer Accusations and Other Customer Issues12 Mar 202100:21:17

Getting reviews is AWESOME for your business -- except when the reviews aren’t awesome. We pride ourselves on outstanding service and customer satisfaction, but, like all businesses, we’ll still get negative reviews and complaints from customers.


That’s okay!


But there is a right way to deal with your negative customers. Mess this part up and you not only lose a customer, but you’ll run the risk of losing your reputation.


In this episode of Profit Cleaners, you will discover how to handle customer issues, including accusations, and how to hopefully avoid receiving negative reviews on public sites. You’ll also learn the value of taking full responsibility for your cleaning business and how important it is for your customer to be on the receiving end of a cool, calm, composed team member. 


We’re hoping this episode will help change your perspective on how to handle difficult customers and situations!


Highlights:


  • The importance of taking full responsibility for your business
  • Why you should let customers unload their issues as often as they need
  • How to address customer complaints with your team 
  • Why prompt communication is critical 
  • Ways to avoid getting negative reviews
  • How to take time to actually care for your customers
  • The importance of having insurance in the cleaning industry


Link:

ProfitCleaners.com


How Much Does Pricing Really Matter in the Cleaning Business?04 Mar 202100:26:28

Getting your pricing just right as a cleaning business is critical. Even a few dollars off can make a huge difference in how profitable your business is. Whether you’re just getting your business off the ground or have been operating for years, taking a closer look at how you price your services can be a big game changer.

Your pricing needs to represent the quality and value of the services you offer, as well as be competitive in your unique local market. 

In this episode with business owners Brandon Schoen and Brandon Condrey,  you will learn how to stand out from the competition in your industry with your pricing. You’ll also learn how important the value and quality of your services are -- and how important it is to never compromise them. Practically speaking, you’ll learn the importance of proper estimates and the right pricing for your business. 

When you get your pricing just right, it should help your business grow, giving you the ability to maintain value and quality so that your top clients stick around for years.  

Keep it clean -- and keep it valuable! Listen to this episode now!



Highlights:



  • Knowing what the market demands
  • Getting to know your competition right away
  • Understanding how your competition works
  • Thinking of ways to stand out from the competitors
  • Knowing exactly what your competitors charge and for what
  • How hourly rates for clients work and if they’re a good idea
  • The best way to be accurate with your pricing 
  • The right way to add extra charges and the secret of flat pricing
  • Valuing quality over pricing
  • Understanding the estimates you give and how to provide value based on the pricing 
  • Telling the clients about the services and quality you offer, including pricing and discounts 
  • Showing your value and how you are better than the rest
  • Importance of providing whole estimates and pricing at the end of estimates
  • Maintaining efficiency in the cleaning business
  • Indicators of whether or not your pricing is right 
How to Build the Best Phone Call System for Your Cleaning Business25 Feb 202100:20:14

Your systems and services are top priority in the cleaning business industry. When your systems and services work together, you dramatically improve your efficiency, which means everyone is happy -- your customers, your employees, and, of course, you!


In this episode of Profit Cleaners, we will discuss the smartest tactics for handling phone calls, including the importance of hiring call managers and high quality employees. We’ll also talk about customer service and how you can make your local business stand out from the rest so that you close more sales, increase customer retention, and encourage customer referrals. Your business will excel as soon as you get the right systems and services in place. Tune in to this episode now and we’ll show you how! 


Highlights:


  • The different types of phone call systems and which is right for your business 
  • How to handle inexpensive, low quality phone calls
  • Pros and cons of Grasshopper vs. RingCentral
  • How the built-in call system in Service Fusion works
  • How to train receptionists on your system
  • When to hire an office manager and what their role should be 
  • Perks of utilizing a virtual assistant in a different time zone
  • The right way to hire employees for the business and what their daily tasks should be 
  • The ins and outs of cleaning estimates and booking cleans
  • The importance of consistency and reliability in the business
  • The unique customer retention program we use at our own cleaning business
How Hiring a Handyman Changes Your Cleaning Business18 Feb 202100:17:22

There’s always a way to make your cleaning business’s systems more efficient. One of the biggest drains for any business, but especially a cleaning business, is spending time on tasks that could be done faster by someone else. Finding these opportunities within your business is how you get ahead because it means you can spend more time doing tasks that can only be done by you, the owner.  


In this episode of Profit Cleaners, Brandon Schoen highlights the importance of hiring a handyman for your cleaning business. He discusses how a handyman changes the game for cleaning businesses and how it makes everything, including time management, more efficient. 



Highlights: 


00:59 Why you should hire a handyman in the business

01:44 How to deal with broken vacuums

02:38 Hiring someone to fix the vacuum

03:40 How hiring a handyman benefits your company

04:20 The hidden benefits of hiring a handyman

08:33 The “Handyman's Preventative Maintenance Routine” and how it benefits the business

09:54 Why hiring a handyman makes everything in your business more efficient 

11:09 Experiencing fewer broken vacuums because of preventative maintenance

11:56 How you can save money by buying fewer vacuums because of preventative maintenance


Links: 


https://profitcleaners.com/


Elevate Your Business with This Game-Changing Growth Mindset06 Feb 202100:28:40

Mindset is everything, especially in business. Mindset will either make you or break you, which means cultivating the right way of looking at things is critical. If you’re wanting to make a comeback in 2021 with your cleaning business, then you need to cultivate a healthy mindset, one that will take your business to a whole new level.  


In this episode of the Profit Cleaners you will learn more about the right mindset for growing your business, including how to shift your thoughts and perspective so that you can keep your business on track for long-term success.



Highlights: 


  • How you can be more efficient by shifting your mindset
  • How to think differently so that you gain a new perspective in order to steer your business in the right direction 
  • The importance of growth mindset as a business owner
  • Finding the right opportunities and how to execute them in your own business
  • The questions you should be asking to elevate your business
  • How to have more focus and clarity so that you hit your goals faster
  • Short term vs. long term mindset; individual vs. team mindset; today vs. future mindset
  • Actionable steps for changing your mindset in order to uplevel your business in 2021 

 

Links:

profitcleaners.com/courses


Your Complete Blueprint to Grow Your Cleaning Business into a Million Dollar Company PART 230 Jan 202101:30:37

Part 2 of Episode 26 : "Your Complete Blueprint to Grow Your Cleaning Business into a Million Dollar Company".

In this week’s episode, we’re joining Brandon and Brandon in a private coaching session with one of their superstar students, Curt. Learn what it takes to grow your cleaning business into a million-dollar company and, even more importantly, a company you actually enjoy owning. Tune in to learn some of the biggest things that you need to consider in growing your cleaning business -- and some of the biggest industry secrets that you usually have to pay thousands for. 

Your Complete Blueprint to Grow Your Cleaning Business into a Million Dollar Company PART 122 Jan 202100:30:16

Starting your cleaning business might seem like a daunting task. And, once you’ve got it up and running, you might think that the hardest work is behind you. Of course, there’s still lots to be done, especially if you want your business to be profitable -- and without you having to lock yourself into a 9-to-5 job.


In order to expand your business and make the money you really want, you need to have a specific plan in place, one that you can follow step-by-step. The sooner you develop this plan, the sooner you’ll be looking at owning a million dollar company.


In this week’s episode, we’re joining Brandon and Brandon in a private coaching session with one of their superstar students, Curt. Learn what it takes to grow your cleaning business into a million-dollar company and, even more importantly, a company you actually enjoy owning. Tune in to learn some of the biggest things that you need to consider in growing your cleaning business -- and some of the biggest industry secrets that you usually have to pay thousands for. 



Highlights:


  • Learn what it takes to build a million-dollar cleaning business
  • Discover things to consider when franchising and expanding your business
  • Make sure you’re hitting your monthly revenue goals & how to increase those goals exponentially 
  • The importance of focusing on the end result
  • How reviews and testimonials affect your SEO and ultimately the growth of your business
  • Insider tips on hiring the best person for your business
  • The best way to handle customer influx
  • The importance of having a part-time employee 
  • Incredible financial strategies to cut cost without compromising quality



LINKS:


Grab our toolkit here: https://profitcleaners.com/toolkit


Join our 8-weeks free live coaching at

https://profitcleaners.com/masterclass/



IG Handles

Get the latest updates and stay connected with us by following us on Instagram

@profitcleaners. And don’t forget to share your insights, messages, and requests with us!


How in The World Do You Clean 75 Houses Per Day?05 Sep 202400:18:24

Have you ever wondered how some cleaning businesses manage to handle five houses a day? Discover the secrets to making it happen in today’s episode of the Profit Cleaners Podcast!

Join Brandon Schoen and Brandon Condrey as they reveal their proven strategies for scaling a cleaning business to handle five houses a day per team. They share practical tips on optimizing schedules, setting up efficient service areas, and using bonuses to enhance team performance. Learn how to focus on recurring customers, manage drive time, and build a strong company culture that motivates your team.

This episode is a must-listen for anyone looking to streamline operations and boost profitability. Whether you’re just starting out or aiming to take your business to the next level, you’ll find valuable insights to help you succeed.

Ready to transform your business? Explore our profitcleaners.com/masterclass for in-depth strategies to increase revenue and cut down on work hours. 

Keep it clean and keep growing!

Highlights:


  • (00:36) Clarification: Five houses a day per team.
  • (00:40) Current setup: 15 teams, 75 customers a day.
  • (00:57) Initial start with fewer houses and teams.
  • (01:00) Early challenges with driving time and scheduling.
  • (01:35) Importance of having multiple teams or a confined service area.
  • (01:53) Transition to managing multiple teams and confined districts.
  • (04:41) Eliminating disruptive services (move-outs, one-time cleans) from the main schedule.
  • (05:07) Scheduling tips: Handle move-ins and initials on weekends; streamline scheduling.
  • (06:03) Focus on recurring customers for stability and quality.
  • (07:10) Importance of systems and incentives for team performance.
  • (10:10) Cost efficiency: Reducing fixed costs by increasing the number of houses cleaned.
  • (13:30) The role of company culture, training, and constant improvement.
  • (15:38) Emphasis on delivering high-quality service and not expecting quick success.
  • (17:37) Final thoughts: Momentum is key, and further resources are available at profitcleaners.com.



Links/Resources Mentioned:

Hyperlocal Marketing: Effectively Targeting Local Customers25 Dec 202000:25:19

Local businesses have, unfortunately, been hit hard in 2020. But that doesn’t mean that they’ve lost their competitive edge in the market. By using hyperlocal marketing, you can create compelling stories that help engage your local audience. This is something big chains and franchises can’t do.


In this week’s podcast, we’re talking all about hyperlocal business marketing and what you can be doing right now to get more customers -- and keep them for years. Through effective marketing strategies, like promotional partnerships with other local businesses, you can spend less money than the competition while taking more of their customers.


LINKS:


Grab our toolkit here: https://profitcleaners.com/toolkit


Want to jumpstart your cleaning business? Join our 8-week live coaching program for FREE. We’ll give you the consulting you need to have the confidence to start and grow a cleaning business of your own! Go to https://profitcleaners.com/masterclass/ to learn more.


BOOKS:

Evolved Enterprise by Yanik Silver


HIGHLIGHTS:


● How to use your local advantage to grow your business 

● The huge benefits of being a local business and how you can be recognized in your local community

● The best way to find your ideal customers and then develop long-term relationships with them 

● Simple and effective marketing strategies for getting the right customers in the right neighborhoods 

● The right way to contact local businesses and how to create partnerships for local marketing campaigns 


IG Handles

Get the latest updates and stay connected with us by following us on Instagram

@profitcleaners. And don’t forget to share your insights, messages, and requests with us!


Addressing Often Encountered Difficulties in Starting Your Cleaning Business: Live Coaching w. Shawn Thorton17 Dec 202000:41:28

One of our listeners turned into Masterclass coaches joins us in this episode as we share with you our live coaching session with Shawn Thorton.

Shawn started his cleaning business around June this year, and we are grateful to be part of his journey. Join us as we discuss some often encountered difficulties especially when you're starting your cleaning business.

We talk about how you can hire the best fit applicant for your business, wages, and how to address miscommunication with your employees.


Highlights:

  • The difficulties he faced in hiring full/part-time employees and why the recruiting isn’t working out especially when Covid hit
  • How to address miscommunication with employees
  • The guide to hiring the right employee for your business
  • Wages, the hiring process, and addressing some of the difficulties of starting a cleaning business while having a side hustle





How Facebook Ads Work: Are You Wasting a Penny or Generating More Leads?03 Dec 202000:31:06

Facebook has offered a lot of services to people especially those with business, and Facebook Ads is a common one used by local businesses and even the big ones to generate more leads. In this episode of the Profit Cleaners, we will be joined by Mitch Adams, a Facebook ads expert, who will enlighten us on how Facebook ads could become profitable to business people and generate new customers.


In this episode, Mitch will help people grow their business with the help of Facebook ads and how every single penny spent could become cost-effective. Mitch will discuss what a Facebook ad really is and how it works, what are the strategies to not just boost a post but rather get more leads from it. 


Mitch will also highlight in this episode how Facebook ads could help your business grow and generate more income and use it the right way. 



Highlights:


  • Understanding what a Facebook ad really is and how it actually works
  • How boosting post helps get target customers through demographics
  • Learning how Facebook determines your demographics in boosting a post
  • Why Fb pining the  ads work better than others
  • Getting audience attention by enticing the audience with a good offer, trying to hook them in by just scrolling through Facebook
  • How to be creative with your ad to get more audience engagement
  • Learning the type of contents that could drive more leads
  • How much does a Facebook ad cost and how does Facebook charge it
  • How to narrow down your avatar pr target audience



Links:


Grab this ONE-time opportunity and save as much as 98% discount using the code GRATEFUL. Just head over to https://profitcleaners.com/courses

The code is valid for the first 100 persons only.


Thanksgiving Special: 98% off GIFT for you23 Nov 202000:05:36

There is no denying that 2020 has been a rocky journey for everyone. And if we just sit back and take a look at it, there's still so much we can be grateful for. So let's focus on that. Let's not focus on all the other crazy stuff that gets us distracted, gets us down, and makes us feel overwhelmed. Let’s celebrate every small win we had this 2020. That is why, in this special Thanksgiving episode, we would like to give back and express our heartfelt gratitude to all our listeners. 


We want to give you guys a gift and that's why we're offering our 10X toolkit course at an amazing price for black Friday. So if you want to take your local cleaning/service business to the next level for 2021, you’re in the right place. Spread the word and win together with your pal and grab the 98% off discount because it’s limited to the first 100 only. 


We’re excited for you! Head over to ProfitCleaners.com/courses and use the CODE: GRATEFUL.

*Promo runs from November 27 - November 30, 2020.

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