Explorez tous les épisodes du podcast Print to Pixel
| Titre | Date | Durée | |
|---|---|---|---|
| Swimming Ahead in Modern Marketing with Kenneth "Shark" Kinney #27 | 16 Jan 2025 | 00:30:42 | |
In this episode of Print to Pixel, Dennis Kelly interviews Kenneth "Shark" Kinney, a marketing strategist and podcast host. They discuss the evolution of marketing, the importance of perspective, and the need for differentiation in a crowded marketplace. Kenneth shares insights on disruptive marketing, the significance of omnichannel strategies, and the emotional connections that brands must forge with their customers. The conversation emphasizes the importance of integrating direct mail with digital marketing and understanding customer needs over brand narratives. Chapters:
Get in Touch with Kenneth: Mentions: Kenneth's podcast "A Shark's Perspective" St. Jude Children's Research Hospital More About Postalytics: | |||
| Revolutionizing Nonprofit Fundraising with Salvatore Salpietro #26 | 19 Dec 2024 | 00:33:27 | |
In this episode of Print to Pixel, Dennis Kelly speaks with Salvatore Salpietro, Chief Community Officer of Fundraise Up, about the intersection of nonprofit fundraising and technology. Sal shares his unique journey from IT to nonprofit work, highlighting the challenges faced by the sector in adopting modern technology. Fundraise Up's mission is to optimize the donation experience for nonprofits, focusing on a single, effective solution rather than a toolbox of mediocre options. The conversation delves into the importance of donation forms, the impact of technology on fundraising, and the value of building a partner ecosystem to enhance nonprofit operations. Chapters:
Get in Touch with Salvatore: Mentions: The American Heart Association The American University of Rome More About Postalytics: | |||
| Understanding Customer Needs in the Telecom Industry with Steve Smith #17 | 23 Jul 2024 | 00:39:16 | |
Steve Smith, Chief Revenue Officer of Live Oak Fiber, discusses his background in the telecom industry and the founding of Live Oak Fiber. He emphasizes the importance of connectivity in rural areas and the impact it can have on communities. Smith also talks about the marketing strategies used by Live Oak Fiber, including direct mail and personalization. He highlights the need to understand customers and their specific needs and preferences. The conversation concludes with a discussion on the positive effects of connectivity, such as telehealth services and improved access to education. Chapters:
Get in Touch with Steve: Mentions: More About Postalytics: | |||
| The Value of Integrations in Marketing Technology with Jesse Cunningham #16 | 10 Jul 2024 | 00:24:26 | |
Jesse Cunningham, Platform Partnerships Manager at HubSpot, shares his journey to joining HubSpot and the value of integrations in marketing technology. He discusses the benefits of the HubSpot Partner Program and how it creates a win-win-win scenario for customers, partners, and HubSpot. The conversation also explores the challenges of navigating the vast marketing tech ecosystem and offers insights on making good integration choices. The importance of using first-party data and creating a connected ecosystem is emphasized, along with the power of personalized experiences for customers. Jesse provides resources for finding great integrations in the HubSpot app marketplace. Chapters:
Get in Touch with Jesse: Mentions: More About Postalytics: | |||
| Challenges and Strategies of Fiber Marketing with Kimberly McKinley #15 | 26 Jun 2024 | 00:28:30 | |
Kimberly McKinley, the CMO of Utopia Fiber, shares insights on the challenges and strategies of fiber marketing, emphasizing the importance of building brand trust and leveraging traditional and digital marketing channels. She also highlights the role of technology, transparency, and customer relationships in marketing success. Chapters:
Get in Touch with Kim: More About Postalytics: | |||
| Personalized Marketing and Optimized Customer Engagement with Mandy Thompson #14 | 12 Jun 2024 | 00:24:32 | |
Mandy Thompson, CEO of Digital Reach Online Solutions, discusses the growth and evolution of her company, specializing in HubSpot CRM platform implementation and customization. The conversation covers the origin story of Digital Reach, its transition to becoming a HubSpot partner, and the strategic use of direct mail in conjunction with other channels to drive results for the Connecticut Project. Chapters:
Get in Touch with Mandy: Mentions: More About Postalytics: | |||
| Unfolding Success on Direct Mail with Digital Marketing with Trish Witkowski #13 | 26 Jan 2024 | 00:37:23 | |
Trish Witkowski is the CEO and founder of Foldfactory.com, an international keynote speaker, and an instructor for LinkedIn Learning. At the helm of Foldfactory, Trish serves as the President and is the mastermind behind the award-winning FOLDRite™ folding template system. She has also authored several valuable resources, including the well-received "Direct Mail Simplified" and "Paper Folding Templates for Print Design." An accomplished instructor for LinkedIn Learning, Trish holds a Master of Science in Printing and a Bachelor of Fine Arts in Graphic Design from RIT. Chapters:
Get in Touch with Trish: More About Postalytics: | |||
| Organic Growth and Omni-Channel Efficiency at ActiveCampaign with Casey Hill #12 | 23 Nov 2023 | 00:24:26 | |
In this episode we have Casey Hill, the Senior Growth Marketing Manager at ActiveCampaign, a global leader in marketing automation, email marketing, and CRM. With over a decade of experience propelling software companies to rapid growth, Casey pioneers creative strategies, from garnering millions of views on platforms like Quora and LinkedIn to securing podcast appearances. In his current role, he focuses on building organic growth engines to drive ActiveCampaign towards a $1 billion Annual Recurring Revenue (ARR). Additionally, Casey consults with major firms like McKinsey and Blackrock, providing institutional guidance on topics such as SMB marketing vendor selection, SaaS pricing, and marketing automation. Chapters:
Get in Touch with Casey: Mentions: More About Postalytics: | |||
| Merging Direct Mail with Digital for Omnichannel Marketing Success with Brad Kugler #11 | 16 Nov 2023 | 00:33:00 | |
In this episode we have Brad Kugler, Co-founder and CEO at DirectMail 2.0. DirectMail 2.0's innovative solutions make direct mail the most effective form of advertising by integrating it with cutting-edge technology. DirectMail 2.0 offers a groundbreaking, cloud-based marketing platform that not only tracks the effectiveness of direct mail campaigns but also seamlessly integrates with digital platforms. Brad's expertise lies in merging traditional direct mail with cutting-edge technology, providing marketers with invaluable insights to shape the future of the industry. Chapters:
Get in Touch with Brad: Mentions: More About Postalytics: | |||
| Direct Mail and Marketing Automation Through USPS Perspective with Thomas Foti #10 | 06 Nov 2023 | 00:40:08 | |
In this episode we have Thomas Foti, the Vice President of Product Solutions at the United States Postal Service (USPS). In this role, he is responsible for overseeing enterprise-wide product solutions, focusing on strategic development, and managing a diverse portfolio of product lines and services. With over 32 years of USPS experience, Thomas has held executive leadership roles in product management, domestic and international package strategy, and technology planning and analysis. He holds an MBA in finance from the University of Maryland and a Bachelor's degree in management from the State University of New York at Geneseo. Chapters:
Get in Touch with Thomas: Mentions: More About Postalytics: | |||
| The Evolution at The Print and Mail Industry with Mike Porter #09 | 02 Nov 2023 | 00:34:13 | |
In this episode we have Mike Porter, the president at Print/Mail Consultants and PMC Content Services. Their focus is on raising awareness and nurturing leads through well-executed content marketing strategies. Mike is an industry adviser, author, and business communications expert with a consistent track record of driving inbound marketing, even for resource-limited companies. Mike's passion for customer communications, including billing, regulatory notices, and marketing materials, is reflected in his column "In the Trenches" in Mailing Systems Technology magazine, offering valuable insights, tips, and trends. Chapters:
Get in Touch with Mike: Mentions: More About Postalytics: | |||
| Maximizing ROI Through Omnichannel Mastery with Brian Snider #08 | 19 Oct 2023 | 00:28:11 | |
In this episode we have Brian Snider, the President and Chief Creative Officer at The GRI Marketing Group, a direct and digital marketing agency, delivering responsive integrated marketing across various media. Their services encompass strategic planning, creative execution, and campaigns spanning offline, online, and out-of-home channels. Their 35 years in the field have yielded significant revenue for clients, including publishers, finance, professional services, IT, and more. Chapters:
Get in Touch with Brian: Mentions: More About Postalytics: | |||
| Leveraging Technology to Enhance Fundraising Efforts with Erik Tomalis #25 | 05 Dec 2024 | 00:21:55 | |
In this episode of Print to Pixel, Dennis Kelly sits down with Erik Tomalis, Chief Evangelist and Director of Business Development at Virtuous, a nonprofit CRM and marketing automation platform. Erik shares his inspiring journey from fundraiser to his current role at Virtuous. Together, they explore the critical role of human connection and kindness in the nonprofit sector, the challenges organizations face in an increasingly digital landscape, and the power of personalized donor journeys. Erik also introduces the Responsive Maturity Model, a framework outlining five essential steps to scale donor engagement through digital transformation. Chapters:
Get in Touch with Erik: Virtuous Ebooks: How To Cultivate Deep Donor Relationships at Scale Mentions: Association of Fundraising Professionals (AFP) More About Postalytics: | |||
| A Marketing Success Journey in a Digital Age with Kevin Lee #07 | 12 Oct 2023 | 00:40:36 | |
In this episode we have Kevin Lee, the visionary CEO at eMarketing Association, an organization dedicated to empowering marketers across the advertising, marketing, media, and agency spectrum. Committed to education and support, the association facilitates connections and knowledge exchange within the realm of paid media (advertising, influencers, promotions, sponsorships), earned media (PR, digital PR, social media, SEO, content marketing), owned media, and CRM/retention marketing. Kevin also founded We-Care, a cause marketing platform which generated over $8 million for nonprofits, becoming the “inspiration” for Amazon SMILE ($450+ million in donations). Kevin has written 4 books, spoken at more than 500 events, and published 700+ articles on marketing. Kevin received his MBA from Yale and is an investor and advisor for various ad-tech, mar-tech, ecommerce and other companies. Chapters:
Get in Touch with Kevin: Mentions: More About Postalytics: | |||
| Synergy of Data and Creativity in Sales Leadership with Michael Helms #06 | 28 Sep 2023 | 00:36:46 | |
In this episode we have Michael Helms, the Regional VP of Sales at RR Donnelley (RRD), a global leader in multichannel solutions for marketing and business communications. With over 50,000 customers and a presence in 345 countries, RRD offers a comprehensive portfolio of capabilities underpinned by Michael's expertise. Beyond technical know-how, Michael is a conductor of collaborative brilliance, uniting creative minds to craft captivating print narratives that make a lasting impact on audiences worldwide. Through his journey in the production seat, Michael recognizes that the real magic happens when innovative ideas converge. He enlivens print and marketing campaigns, connecting brands to audiences through a spectrum of integrated services and technology. Chapters:
Get in Touch with Michael: Michael’s Phone - 248-207-0690 Mentions: More About Postalytics: | |||
| Maximizing Relevancy and Response in Health Insurance Marketing with Lianne Wade #05 | 15 Sep 2023 | 00:41:28 | |
In this episode we have Lianne Wade, a Senior Director of Client Service at MERGE Boston, specializing in integrated marketing. She is highly skilled in employing omnichannel strategies that incorporate various channels, including direct mail, to drive successful campaigns. Lianne's expertise extends to customer insights, data analytics, omni-channel marketing strategy, and measurable, ROI-based strategies. She is a respected industry contributor, having published her work in prominent blogs and publications such as Target Marketing, Direct Marketing, Chief Marketer, MarketingSherpa, and Mad Marketer. Lianne has also been featured as a speaker on the ALS Ice Bucket Challenge and is recognized as an accomplished author and thought leader in the marketing field. Chapters:
Get in Touch with Lianne: Mentions: CMS - Centers for Medicare & Medicaid Services More About Postalytics: | |||
| The Future of Customer Communication and Sustainability with Steve Falk #04 | 14 Sep 2023 | 00:39:46 | |
In this episode we have Steve Falk, the VP Partnerships and Sustainability at The AIIM Group in Aurora, Ontario. With expertise in both physical and digital technologies, Steve and the team at AIIM integrate triggered Variable Data Printing and Direct Mail into clients' tech stacks, driving improved sales, customer engagement, and charitable donations. Steve’s a well known expert in omnichannel marketing that includes personalized mail across both Canada and the US. He’s also developed a significant body of work to help understand the carbon footprint of direct mail, and has developed programs at AIIM that utilize advanced carbon offset techniques. Chapters:
Get in Touch with Steve: Mentions: More About Postalytics: | |||
| Omnichannel Marketing Lessons & Best Practices with Bruce McMeekin #03 | 14 Sep 2023 | 00:41:57 | |
In this episode we have Bruce McMeekin. Bruce is CEO and founder of BKM Marketing, an Inc. 5000, omnichannel marketing agency focused on delivering turnkey, results-driven marketing programs for banks and other results-driven B2B and B2C clients. Bruce and his BKM Marketing colleagues assemble high-caliber project teams of seasoned creatives, data analysts, digital, and print production experts that help clients get to market effectively and efficiently. Bruce is also a member of the Forbes Agency Council, has been heavily involved in the New England Direct Marketing Association, and has a passion for sustainable marketing that we’ll dive into today. Chapters:
Get in Touch with Bruce: Mentions: More About Postalytics: | |||
| Unlocking the Distinctive Power of Direct Mail Data with Jeff Tarran #02 | 14 Sep 2023 | 00:39:51 | |
In this episode we have Jeff Tarran joining us. Jeff is the Chief Operating Officer of Gunderson Direct, one of the leading marketing agencies specializing in direct mail in the U.S. Gunderson has been building and improving direct mail programs for large companies and well funded startups for over 18 years, applying proprietary testing and optimization techniques to lead generation, customer acquisition, triggered marketing and many other types of campaigns. Jeff has started two successful direct marketing agencies and has been CEO or part of the management team at agencies for the past 20 years. He’s considered one of the direct marketing industry’s true thought leaders, and has recently contributed to a cool new book called “The Most Amazing Marketing Book Ever”. Chapters:
Get in Touch with Jeff: Books: “The Most Amazing Marketing Book Ever” by Mark W. Schaefer More About Postalytics: | |||
| Using Behavioral Science in Marketing with Nancy Harhut #01 | 31 Aug 2023 | 00:30:36 | |
In this episode we have Nancy Harhut joining us. Nancy is the Co-Founder and Chief Creative Officer at HBT Marketing. They create digital and direct marketing campaigns driven by what behavioral scientists have proven about how people make decisions. And, we deliver superior results for some of the best brands around. Nancy has an extensive knowledge of direct and digital marketing best practices, outstanding pitch skills, established track record delivering results with B2B and B2C clients, both global and local. Chapters:
Get in Touch with Nancy: HBT Marketing Website Mentions: Books: “Using Behavioral Science and Marketing” by Nancy Harhut “Influence: The Psychology of Persuasion” by Robert Cialdini More About Postalytics: | |||
| Data Gathering in Fundraising with Direct Mail and QR Codes with Pedro J Rivera #24 | 22 Oct 2024 | 00:27:48 | |
In this episode, Dennis Kelly interviews Pedro J Rivera, Esq., a fundraising expert with a focus on major gift planning. Pedro shares his career journey and how he transitioned from law to fundraising. He emphasizes the importance of building relationships with donors and understanding their interests and capacity to give. Pedro also discusses the strategic approach to major gift fundraising and the integration of direct mail and other channels in an omnichannel marketing strategy. He highlights the use of direct mail to ask questions and gather data from donors, as well as the potential of QR codes to bridge the offline and online experience. Chapters:
Get in Touch with Pedro: Mentions: More About Postalytics: | |||
| Effective Marketing Strategies for Planned Giving with Aquanetta Betts #23 | 09 Oct 2024 | 00:32:52 | |
In this episode of Print to Pixel, Dennis Kelly interviews Aquanetta Betts, the Director of Planned Giving at George Mason University. Aquanetta shares her journey to her current role and discusses the importance of planned giving in the nonprofit sector. She explains that planned giving involves making gifts to nonprofits that usually require a third party to be involved, such as stock gifts or real estate gifts. Aquanetta emphasizes the need for effective marketing strategies in planned giving, including educational content, direct mail, and a strong online presence. She also highlights the significance of stewardship and retention in planned giving programs. Chapters:
Get in touch with Aquanetta: George Mason University Website More About Postalytics: | |||
| Responsible and beneficial use of AI for fundraising with Nathan Chappell #22 | 26 Sep 2024 | 00:44:55 | |
In this episode of Print to Pixel, Dennis Kelly interviews Nathan Chappell, Senior Vice President at DonorSearch AI, about the impact of AI on fundraising. Nathan shares his journey into the nonprofit sector and how his background in technology and business led him to the intersection of AI and generosity. He discusses the potential of AI in the nonprofit sector, emphasizing the importance of responsible AI and the need for nonprofits to embrace change and invest in research and development. Nathan also highlights the role of curiosity in leveraging AI effectively and shares practical applications of AI in fundraising campaigns. Chapters:
Get in touch with Nathan: Mentions:
Books: The Generosity Crisis by Nathan Chappell, Brian Crimmins and Michael Ashley Build the Life You Want by Arthur C. Brooks More About Postalytics: | |||
| Exploring the Landscape of Nonprofit Tech Vendors with Mark Becker #21 | 12 Sep 2024 | 00:29:07 | |
In this episode of Print to Pixel, Dennis interviews Mark Becker, founding partner of Cathexis Partners, about the role of technology in the nonprofit industry. They discuss the importance of selecting and implementing the right technology stack, the impact of well-defined technology projects on nonprofits, and the current landscape of nonprofit tech vendors. They also touch on the pain points of the legacy direct mail workflow and the need for more efficient and secure data management. Mark shares insights from his experience working with nonprofits and offers resources for further learning. Chapters:
Get in Touch with Mark: Mentions: More About Postalytics: | |||
| Storytelling and Brand in Nonprofit Fundraising with Eliza Slone #20 | 27 Aug 2024 | 00:31:46 | |
Eliza Slone, VP of Strategy at MKDM, shares her journey in the nonprofit world and the importance of storytelling and brand in fundraising. She emphasizes the need for nonprofits to simplify their message and evoke emotion to make a lasting impact. Eliza also discusses the challenges faced by nonprofit professionals, including interdepartmental conflicts and lack of recognition. She highlights the importance of career development and offers advice on navigating these challenges. Eliza concludes by discussing the evolving landscape of nonprofit marketing and the need for organizations to invest in brand and adapt to changing trends. Chapters:
Get in Touch with Eliza Mentions: More About Postalytics: | |||
| The Power of Monthly Donors and Sustainable Revenue with Erica Waasdorp #19 | 06 Aug 2024 | 00:33:58 | |
Erica Waasdorp, president of A Direct Solution, shares her expertise in helping nonprofits convert one-time donors into monthly donors. She discusses her background in direct mail and how she got involved in monthly giving. Erica emphasizes the importance of tailoring the monthly giving program to each organization and the need for a multi-channel approach. She highlights the value of monthly donors and the long-term benefits they bring. Erica also addresses the challenges of breaking down silos within organizations and the mindset shift needed to prioritize recurring donors. She encourages sharing and collaboration within the nonprofit industry. Chapters:
Get in Touch with Erica: Mentions: The Bridge Integrated Marketing & Fundraising Conference More About Postalytics: | |||
| The Evolution of Fundraising in the Nonprofit Sector with Tim Oleary #18 | 24 Jul 2024 | 00:27:22 | |
Tim Oleary, CEO of NextGen Fundraising, discusses the evolution of fundraising in the nonprofit sector and the importance of integrating digital channels with traditional print methods. He emphasizes the need for a coordinated approach to fundraising, using data science, automation, and creative strategies to create a personalized and engaging donor experience. Tim also highlights the challenges faced by nonprofits, such as acquisition and resource allocation, and the role of agencies in helping organizations navigate these challenges. He concludes by mentioning the upcoming Bridge Conference in Washington, D.C., where NextGen Fundraising will be showcasing their innovative solutions. Chapters:
Get in Touch with Tim: More About Postalytics: | |||
| How Gundir's Solutions Are Shaping the Future of Marketing with Lindsay Weisgerber #47 | 06 Mar 2026 | 00:41:31 | |
In this episode, Lindsay Weisgerber, COO of Gundir, shares insights into the evolving landscape of direct mail marketing, Gundir's innovative solutions, and strategies for success in 2026. Discover how targeted segmentation, testing, and omni-channel orchestration are transforming direct mail's role in modern marketing. Chapters:
Get in Touch with Lindsay: Resources: More About Postalytics: | |||
| The Humor and Strategy Behind Direct Mail Marketing with Josh Gold #46 | 09 Jan 2026 | 00:41:02 | |
In this episode of Print to Pixel, Dennis Kelly speaks with Josh Gold, a direct mail expert, about the evolving landscape of direct mail and its integration with digital marketing. They discuss Josh's journey in the direct mail industry, the resurgence of direct mail as a viable marketing channel, effective strategies for direct mail campaigns, and the humorous approach Josh takes with his newsletter, Pre-Sorted Bullsh*t. The conversation also touches on the importance of targeting and the integration of direct mail within an omnichannel marketing strategy. Chapters:
Get in touch with Josh: Mentions: More About Postalytics: | |||
| The Shift from Fear to Hope in Nonprofit Messaging with Josh Gryniewicz #37 | 15 Jul 2025 | 00:35:53 | |
In this episode of Print to Pixel, Dennis Kelly speaks with Josh Gryniewicz of Odd Duck LLC about the transformative power of storytelling in nonprofit marketing. They discuss the importance of hope-centric messaging over fear-based approaches, the development of a narrative framework for effective communication, and share successful case studies that illustrate the impact of these strategies. The conversation emphasizes the need for authenticity and alignment in messaging across various channels to engage audiences effectively and drive social change. Chapters:
Get in Touch with Josh: Mentions: More About Postalytics: | |||
| Why Marketing Tech Keeps Exploding with Scott Brinker #36 | 08 Jul 2025 | 00:37:46 | |
In this episode of Print to Pixel, Dennis Kelly chats with Scott Brinker, VP of Platform Ecosystem at HubSpot and editor of Chiefmartec, about the explosive growth of marketing technology, from its niche beginnings to today’s AI-driven landscape. Scott shares candid insights from his accidental career in MarTech, the surprising lack of consolidation in the industry, and groundbreaking research on generative AI adoption. They dive into HubSpot’s evolving partner ecosystem, the resurgence of direct mail in omnichannel strategies, and why human adaptability, not just technology, remains the biggest bottleneck for innovation. Chapters:
Get in touch with Scott: Mentions: More About Postalytics: | |||
| Strategies for Hunting with Cold Outreach with James Milsom #35 | 30 Jun 2025 | 00:35:41 | |
In this episode of Print to Pixel, Dennis Kelly speaks with James Milsom, Head of Marketing at Hunter.io, about the evolving landscape of cold outreach and how nonprofits can apply B2B strategies to boost engagement. James shares his unique journey from studying law to leading marketing teams, and how understanding the fundamentals of messaging can make or break a campaign. They dive into the importance of intent signals, how to avoid overpersonalization pitfalls, and the surprising creative power behind cold email. James also highlights Hunter.io’s current campaign, Messaging Madness, which showcases high-performing cold emails across industries. The conversation offers tactical insights on testing, deliverability, and building an omnichannel strategy that actually works. Chapters:
Get in Touch with James: Links: State of Cold Email 2025 Report More About Postalytics: | |||
| Harnessing AI for Nonprofit Success with Charly Jarrett #34 | 20 Jun 2025 | 00:35:14 | |
In this episode of Print to Pixel, host Dennis Kelly speaks with Charly Jarrett, a digital nonprofit specialist at HJC, about the transformative role of AI in nonprofit fundraising. Charly shares her personal journey into the sector and offers practical strategies for safely and effectively adopting AI in a nonprofit environment. The conversation explores common fears around AI, the importance of data-driven decision-making, and how AI can be used to reduce burnout and streamline day-to-day operations. From enhancing donor targeting to supporting accessibility and staff development, this episode is packed with insights for nonprofit leaders looking to embrace technology and elevate their fundraising impact. Chapters:
Get in Touch with Charly: Mentions: Vancouver Island Economic Forum More About Postalytics: | |||
| Empowering Non-Video Marketers with Michael Hoffman #33 | 19 May 2025 | 00:41:49 | |
In this episode of Print to Pixel, Dennis Kelly interviews Michael Hoffman, CEO of Gather Voices, on bridging the gap between direct mail and digital marketing. They dive into the rise of community-driven video, the shift in consumer trust, and how authentic customer stories drive deeper engagement. Michael shares lessons from his background in politics and marketing, the ideal customer profile for Gather Voices, and how non-video marketers can confidently scale video content. Chapters:
Get in Touch with Michael: Mentions: Association of the Wall and Ceiling Industry American College of Foot and Ankle Surgeons More About Postalytics: | |||
| Fiber Broadband Marketing - Single Source of Truth Data Architecture with Hannah Lee #32 | 18 Apr 2025 | 00:26:31 | |
In this episode of Print to Pixel, Dennis Kelly speaks with Hannah Lee, CEO of Second Mile Marketing, about the transformative power of omnichannel marketing and revenue operations. They discuss Hannah's journey in founding her agency, the importance of breaking down silos within organizations, and the challenges faced by fiber broadband operators, particularly around single source of truth data. The conversation also highlights the capabilities of HubSpot in driving effective marketing strategies and the necessity of first-party data in today's marketing landscape. Chapters:
Get in Touch with Hannah: More About Postalytics: | |||
| Human-Centered Design in Nonprofit Technology with Brian Greenwald & Tracy Kronzak #31 | 22 Mar 2025 | 01:00:15 | |
In this episode of Print to Pixel, Dennis Kelly sits down with Brian Greenwald and Tracy Kronzak of Benevolent Tech to explore how technology is reshaping the nonprofit sector. They share the origin story of Benevolent Tech and their mission to build businesses that prioritize human needs while navigating complex social and economic challenges.
The conversation dives into the role of innovation, data strategy, and human-centered design in helping nonprofits adapt to a changing world. Brian and Tracy emphasize the importance of collaboration, trust, and relationship-building as core pillars for creating sustainable impact.
They also preview HubSpot Day at Nonprofit Tech—a unique opportunity for nonprofit leaders to connect, share knowledge, and build community. This episode is a must-listen for anyone passionate about using technology as a force for good.
Chapters:
Get in Touch with Benevolent Tech: Tracy Kronzak's LinkedIn Brian Greenwald Benevolent Tech HubSpot Day @NTC25 Mentions: Maurizio Zollo Ted Cruz HubSpot Candid NTEN (Nonprofit Technology Network) Imperial College London – Leonardo Centre More About Postalytics: Postalytics Website LinkedIn Subscribe to our YouTube Channel | |||
| Direct Mail with AI and Data-Driven Marketing with Brian Stacey #30 | 14 Mar 2025 | 00:33:54 | |
In this episode of Print to Pixel, Dennis Kelly speaks with Brian Stacey, CEO of Decision Science LLC, about the intersection of direct mail and digital marketing. They discuss Brian's career journey, the mission of Decision Science, and how the company helps clients maximize their marketing ROI through data science and predictive modeling. Brian shares a success story from a debt consolidation client and emphasizes the importance of an omnichannel marketing approach for effective customer engagement. Chapters:
Get in Touch with Brian: Mentions: More About Postalytics: | |||
| How to Build a Strong Brand in B2B with Drew Neisser #29 | 28 Feb 2025 | 00:36:01 | |
In this episode of Print to Pixel, Dennis Kelly interviews Drew Neisser, a leading expert in B2B marketing and the founder of CMO Huddles. They discuss the evolution of marketing strategies, the importance of integrating direct mail with digital marketing, and the challenges faced by CMOs in today's fast-paced environment. Drew shares insights from his career, the CATS framework for building strong B2B brands, and the significance of maintaining consistency in marketing messaging. The conversation emphasizes the need for collaboration among CMOs and the value of a holistic, omni-channel approach to marketing. Chapters:
Get in Touch with Drew: Mentions: More About Postalytics: | |||
| Direct Mail, Automation, and the Future of Broadband Marketing with Ruby Hibben #28 | 13 Feb 2025 | 00:28:28 | |
In this episode of Print to Pixel, Dennis Kelly speaks with Ruby Hibben, Director of Marketing Services at Vantage Point Solutions. They discuss Ruby's diverse career journey, the growth of the marketing services team, and the importance of understanding client needs in the broadband industry. Ruby shares insights on building effective marketing strategies, the role of direct mail in omnichannel marketing, and the necessity of collaboration across various functional areas to enhance client communication and engagement. Chapters:
Get in Touch with Ruby: Vantage Point Solutions Website Mentions: More About Postalytics: | |||
| Harnessing AI for Marketing Success with Susan Frew #45 | 05 Dec 2025 | 00:31:26 | |
In this episode of Print to Pixel, Dennis Kelly speaks with Susan Frew, a marketing leader and AI enthusiast, about her unique journey in business, the importance of direct mail, and how to effectively leverage AI in marketing. Susan shares her insights on vibe marketing, the emotional connection in marketing, and the necessity of understanding technology for non-tech individuals. The conversation emphasizes the value of combining traditional marketing methods with modern technology to create effective strategies. Chapters:
Get in Touch with Susan: More About Postalytics: | |||
| Evolution of Go-To-Market in the Broadband Industry with Gabe Petersen #44 | 16 Oct 2025 | 00:42:53 | |
In this episode of Print to Pixel, Dennis Kelly is joined by Chas Rubino from the Postalytics team for a conversation with Gabe Petersen, the Global Director of Field Strategy at Calix. They explore the evolution of go-to-market strategies in the broadband service provider space, tracing Gabe's unique career path from accounting to sales and highlighting the collaborative spirit within the rural telco community. A major focus is the announcement of a new integration between Postalytics and Calix's Engagement Cloud, designed to leverage customer data for highly personalized and measurable direct mail campaigns. The group also dives into key market trends, the critical role of ongoing customer engagement beyond the initial sale, and the growing importance of branding in a competitive landscape where technology is becoming a commodity. Chapters:
Calix ConneXions Conference 2025 Mentions: | |||
| Building a Brand in a Competitive Broadband Market with Jarie Bolander #43 | 10 Oct 2025 | 00:52:20 | |
In this episode of Print to Pixel, Dennis Kelly speaks with Jarie Bolander, a go-to-market expert and General Manager of Subscriber at Decision Counsel. They discuss Jarie's unique journey from engineering to marketing, the challenges faced by broadband service providers in a competitive landscape, and the importance of personalization and brand building in marketing strategies. The conversation also highlights the value of direct mail as a marketing channel and the significance of partnerships in driving growth within the broadband ecosystem. Chapters:
Get in Touch with Jarie: Mentions: | |||
| Nonprofit Leadership and the Future of Fundraising with Derric Bakker #42 | 09 Sep 2025 | 00:52:21 | |
In this episode of Print to Pixel, Dennis Kelly speaks with Derric Bakker, president of DickersonBakker, about his unexpected path to leadership in the nonprofit sector, the growth of his organization, and insights from the 2024 Nonprofit Leaders Study. They discuss the role of mentorship, challenges around staffing and resources, and the importance of investing in organizational capacity and technology. The conversation highlights DickersonBakker’s shift to a holistic consulting model, the need for omnichannel marketing, and how data-driven personalization can help nonprofits move beyond outdated fundraising methods by treating all donors with equal importance. Chapters:
Get in Touch with Derric: Mentions: More About Postalytics: | |||
| Building Community in Marketing Ops with Mike Rizzo #41 | 19 Aug 2025 | 00:38:41 | |
In this episode of Print to Pixel, Dennis Kelly speaks with Mike Rizzo about the evolution of marketing operations and the importance of community in this field. They discuss Mike's journey into marketing operations, the challenges he faced in building a community, and the significance of events like Mopsa Palooza. The conversation also touches on research insights regarding the future of marketing operations and the integration of offline and online marketing strategies. Chapters:
Get in Touch with Mike: More About Postalytics: | |||
| Fundraising with Omni-Channel Marketing with Greg Warner #40 | 25 Jul 2025 | 00:40:55 | |
In this episode of Print to Pixel, Dennis Kelly speaks with Greg Warner, founder of MarketSmart, about the evolution of omni-channel marketing and its impact on fundraising. They discuss the importance of removing friction from the giving process, the philosophy behind engagement fundraising, and how organizations can effectively integrate direct mail with digital strategies to enhance donor relations. Greg shares success stories from various organizations and highlights free tools available for fundraisers to improve their efforts. Chapters:
Get in Touch with Greg: Books: Engagement Fundraising by Greg Warner More About Postalytics: | |||
| Texting Donors and Building Omnichannel Fundraising with Wendy Husman #39 | 24 Jul 2025 | 00:45:16 | |
In this episode of Print to Pixel, Dennis Kelly speaks with Wendy Marinaccio Husman, Vice President at Mal Warwick Donordigital, about the intersection of omnichannel marketing and nonprofit fundraising. They explore Wendy's journey in the nonprofit sector, the rise of peer-to-peer texting as a fundraising tool, and the importance of integrating various marketing channels, including direct mail and digital strategies, to enhance donor engagement and retention. Wendy shares insights on implementing effective texting programs, the significance of personalization, and the evolving landscape of fundraising in the digital age. Chapters:
Get in Touch with Wendy: Wendy's Email - whusman@mwdagency.com Mal Warwick Donordigital Website Mentions: Companies/Organizations: | |||
| Claiming $7 Billion in Unclaimed Nonprofit Funds with Colleen Carroll #38 | 17 Jul 2025 | 00:28:55 | |
In this episode of Print to Pixel, Dennis Kelly speaks with Colleen Carroll from Double the Donation about the intersection of omnichannel marketing and nonprofit fundraising. Colleen shares her journey into the nonprofit sector, the mission of Double the Donation, and the importance of employer matching gifts. She discusses her role in community engagement and education, the significance of marketing strategies for nonprofits, and shares success stories of organizations that have effectively utilized workplace giving programs. The conversation emphasizes the need for nonprofits to actively promote employer matching gifts and explore omnichannel marketing strategies to maximize fundraising efforts. Chapters:
Get in Touch with Colleen: Mentions: More About Postalytics: | |||