Print to Pixel – Détails, épisodes et analyse

Détails du podcast

Informations techniques et générales issues du flux RSS du podcast.

Print to Pixel

Postalytics

Business & Entrepreneuriat

Technologie

Business & Entrepreneuriat

Fréquence : 1 épisode/20j. Total Éps: 47

Print to Pixel is the podcast for marketers who want to learn how to leverage the power of direct mail in their multi-channel campaigns. Whether you’re new to multi-channel marketing or an industry veteran, this podcast will keep you informed about how rapid advances in technology are changing how direct mail is deployed. You’ll hear from expert agency owners, and savvy marketers who will share their best practices and tips for maximizing your direct mail ROI. If you’re ready to take your marketing to the next level with direct mail automation, tune in to Print to Pixel and discover how to connect with your audience in a more meaningful and impactful way. 📬

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Apple

Classements récents

Dernières positions dans les classements Apple Podcasts et Spotify.

Apple Podcasts

🇨🇦 Canada - marketing
24/07/2026
#77
🇨🇦 Canada - marketing
23/07/2026
#42
🇨🇦 Canada - marketing
07/02/2025
#77

Spotify

Aucun classement récent disponible

Liens partagés entre épisodes et podcasts

Liens présents dans les descriptions d'épisodes et autres podcasts les utilisant également.

https://www.postalytics.com
24 partages
https://www.postalytics.com/
20 partages
https://www.nten.org
2 partages

https://www.linkedin.com/company/postalytics/
44 partages
https://www.linkedin.com/in/dharmesh
2 partages
https://www.linkedin.com/in/simonsinek
1 partage

https://www.youtube.com/@postalytics7084
44 partages

Qualité et score du flux RSS

Évaluation technique de la qualité et de la structure du flux RSS.

Qualité du flux RSS

Correct

Score global : 73%

Historique des publications

Répartition mensuelle des publications d'épisodes au fil des années.

Year

Derniers épisodes publiés

Liste des épisodes récents, avec titres, durées et descriptions.

Swimming Ahead in Modern Marketing with Kenneth "Shark" Kinney #27

Saison 1 · Épisode 27

jeudi 16 janvier 2025 • Durée 30:42

In this episode of Print to Pixel, Dennis Kelly interviews Kenneth "Shark" Kinney, a marketing strategist and podcast host. They discuss the evolution of marketing, the importance of perspective, and the need for differentiation in a crowded marketplace.

Kenneth shares insights on disruptive marketing, the significance of omnichannel strategies, and the emotional connections that brands must forge with their customers. The conversation emphasizes the importance of integrating direct mail with digital marketing and understanding customer needs over brand narratives.

Chapters:

Intro - 00:00
Introduction and the "Shark" Nickname - 01:32
Career Journey to Speaker and Podcaster - 03:01
The Shark Metaphor in Marketing - 09:01
Differentiation and the "Sea of Sameness" - 12:36
Integration of Direct Mail with Omnichannel Marketing - 17:08
The Importance of Standing Out in Marketing - 26:33
Get in Touch with Kenneth - 29:40

Get in Touch with Kenneth:

Kenneth's LinkedIn

Website

Mentions:

Kenneth's podcast "A Shark's Perspective"

Speakernomics Podcast

St. Jude Children's Research Hospital

Hedwig von Restorff

More About Postalytics:

Postalytics Website

Subscribe to our YouTube Channel

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Revolutionizing Nonprofit Fundraising with Salvatore Salpietro #26

Saison 1 · Épisode 26

jeudi 19 décembre 2024 • Durée 33:27

In this episode of Print to Pixel, Dennis Kelly speaks with Salvatore Salpietro, Chief Community Officer of Fundraise Up, about the intersection of nonprofit fundraising and technology. Sal shares his unique journey from IT to nonprofit work, highlighting the challenges faced by the sector in adopting modern technology.

Fundraise Up's mission is to optimize the donation experience for nonprofits, focusing on a single, effective solution rather than a toolbox of mediocre options. The conversation delves into the importance of donation forms, the impact of technology on fundraising, and the value of building a partner ecosystem to enhance nonprofit operations.

Chapters:

00:00 - Intro
02:01 - Salvatore’s Origin Story and the Journey to Fundraise Up
07:50 - Understanding Fundraise Up's Mission and Rapid Growth
13:24 - What Salvatore Focuses on as Chief Community Officer
16:23 - The Impact of Online Donation Forms on Fundraising
22:02 - Building an Ecosystem to Enhance the Donor Experience
25:25 - Engaging with the Partner Ecosystem as a Fundraise Up Customer
27:47 - Redefining Direct Mail with Creativity and Technology
32:55 - Get in Touch with Salvatore

Get in Touch with Salvatore:

Salvatore's LinkedIn

Salvatore's Email

Mentions:

UNICEF USA

The Salvation Army USA

The American Heart Association

Understanding Customer Needs in the Telecom Industry with Steve Smith #17

Saison 1 · Épisode 17

mardi 23 juillet 2024 • Durée 39:16

Steve Smith, Chief Revenue Officer of Live Oak Fiber, discusses his background in the telecom industry and the founding of Live Oak Fiber. He emphasizes the importance of connectivity in rural areas and the impact it can have on communities. Smith also talks about the marketing strategies used by Live Oak Fiber, including direct mail and personalization.

He highlights the need to understand customers and their specific needs and preferences. The conversation concludes with a discussion on the positive effects of connectivity, such as telehealth services and improved access to education.

Chapters:

00:00 - Intro
01:07 - Introduction and Background
08:40 - The Shift from Backbone to Fiber
11:35 - Translating Technical Efforts for Your Target Audience
14:26 - Understanding and Choosing the Right Internet Package
27:05 - Personalizing Direct Mail for Business and Residential Customers
31:03 - Pain Points in Direct Mail Operations
33:18 - The Real-World Impact of Connectivity

Get in Touch with Steve:

Mentions:

InfraRed Capital Partners

JP Morgan

The Value of Integrations in Marketing Technology with Jesse Cunningham #16

Saison 1 · Épisode 16

mercredi 10 juillet 2024 • Durée 24:26

Jesse Cunningham, Platform Partnerships Manager at HubSpot, shares his journey to joining HubSpot and the value of integrations in marketing technology. He discusses the benefits of the HubSpot Partner Program and how it creates a win-win-win scenario for customers, partners, and HubSpot.

The conversation also explores the challenges of navigating the vast marketing tech ecosystem and offers insights on making good integration choices. The importance of using first-party data and creating a connected ecosystem is emphasized, along with the power of personalized experiences for customers. Jesse provides resources for finding great integrations in the HubSpot app marketplace.

Chapters:

00:00 - Intro
01:51 - How Jesse Joined HubSpot
06:28 - HubSpot's Commitment to Partnership
13:55 - Lessons and Insights Around Marketing Solutions
18:42 - Optimizing Marketing with Personalized Customer Engagement
21:48 - Integrations for Enhanced Customer Experience
23:26 - Get in Touch with Jesse

Get in Touch with Jesse:

Jesse's LinkedIn

Mentions:

Yamini Rangan

Scott Brinker

More About Postalytics:

Postalytics Website

Subscribe to our YouTube Channel

Challenges and Strategies of Fiber Marketing with Kimberly McKinley #15

Saison 1 · Épisode 15

mercredi 26 juin 2024 • Durée 28:30

Kimberly McKinley, the CMO of Utopia Fiber, shares insights on the challenges and strategies of fiber marketing, emphasizing the importance of building brand trust and leveraging traditional and digital marketing channels. She also highlights the role of technology, transparency, and customer relationships in marketing success.

Chapters:

00:00 - Intro
01:41 - Introduction to Utopia Fiber and Kimberly McKinley
04:09 - Pain Points, Solutions and Challenges in Fiber Marketing
07:09 - Competing Against Established Fiber Giants
09:21 - Executing Ecosystem Integration for Real Impact
11:49 - Shifting Perspectives in Fiber Marketing Beyond Digital Approaches
18:12 - Leveraging Technology to Build Human Connections
20:11 - The Role of Transparency
23:21 - Combining Traditional and Digital Marketing for a Young Audience
26:18 - Interesting Tidbits About Kim
27:18 - Get in Touch with Kim

Get in Touch with Kim:

Kimberly's LinkedIn

Utopia Fiber Website

More About Postalytics:

Postalytics Website

Subscribe to our YouTube Channel

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Personalized Marketing and Optimized Customer Engagement with Mandy Thompson #14

Saison 1 · Épisode 14

mercredi 12 juin 2024 • Durée 24:32

Mandy Thompson, CEO of Digital Reach Online Solutions, discusses the growth and evolution of her company, specializing in HubSpot CRM platform implementation and customization. The conversation covers the origin story of Digital Reach, its transition to becoming a HubSpot partner, and the strategic use of direct mail in conjunction with other channels to drive results for the Connecticut Project.

Chapters:

00:00 - Intro
02:12 - The Beginning of Digital Reach
07:43 - Finding the Right People During Growth
13:03 - Strategic Use of Direct Mail for Nonprofit Engagement
19:08 - Expanding Engagement Through Instant Communication
22:54 - Get in Touch with Mandy

Get in Touch with Mandy:

Mandy's LinkedIn

Digital Reach Website

Mentions:

The Connecticut Project

Melvin Medina

More About Postalytics:

Unfolding Success on Direct Mail with Digital Marketing with Trish Witkowski #13

Saison 1 · Épisode 13

vendredi 26 janvier 2024 • Durée 37:23

Trish Witkowski is the CEO and founder of Foldfactory.com, an international keynote speaker, and an instructor for LinkedIn Learning. At the helm of Foldfactory, Trish serves as the President and is the mastermind behind the award-winning FOLDRite™ folding template system. She has also authored several valuable resources, including the well-received "Direct Mail Simplified" and "Paper Folding Templates for Print Design." An accomplished instructor for LinkedIn Learning, Trish holds a Master of Science in Printing and a Bachelor of Fine Arts in Graphic Design from RIT.

Chapters:

00:00 - Intro
02:45 - Fold Factory Founding Story
06:10 - Unveiling Fold of the Week's YouTube Success
14:50 - From YouTube Series to Online Courses
19:14 - Keys to Direct Mail Success in Digital Marketing
25:14 - Trish's Course Target Audience and Value Proposition
28:27 - Common Missteps in New Direct Mail Initiatives
36:15 - Get in Touch with Trish

Get in Touch with Trish:

Trish's LinkedIn

Fold Factory Website

More About Postalytics:

Postalytics Website

Subscribe to our YouTube Channel

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Organic Growth and Omni-Channel Efficiency at ActiveCampaign with Casey Hill #12

Saison 1 · Épisode 12

jeudi 23 novembre 2023 • Durée 24:26

In this episode we have Casey Hill, the Senior Growth Marketing Manager at ActiveCampaign, a global leader in marketing automation, email marketing, and CRM. With over a decade of experience propelling software companies to rapid growth, Casey pioneers creative strategies, from garnering millions of views on platforms like Quora and LinkedIn to securing podcast appearances. In his current role, he focuses on building organic growth engines to drive ActiveCampaign towards a $1 billion Annual Recurring Revenue (ARR).

Additionally, Casey consults with major firms like McKinsey and Blackrock, providing institutional guidance on topics such as SMB marketing vendor selection, SaaS pricing, and marketing automation.

Chapters:

00:00 - Intro
01:20 - Casey's Journey and Day-to-Day Focus
02:46 - Casey's Drive for Organic Growth at ActiveCampaign
05:06 - ActiveCampaign's Approach to Omni-Channel Marketing Efficiency
10:53 - Building Early Success in Campaigns with Automation
17:16 - ActiveCampaign's Latest Exciting Announcement
19:28 - Ecosystem Differentiation in Integrations
22:57 - Get in Touch with Casey

Get in Touch with Casey:

Casey’s LinkedIn

Casey’s Email

ActiveCampaign Website

Mentions:

McKinsey & Company

BlackRock

Merging Direct Mail with Digital for Omnichannel Marketing Success with Brad Kugler #11

Saison 1 · Épisode 11

jeudi 16 novembre 2023 • Durée 33:00

In this episode we have Brad Kugler, Co-founder and CEO at DirectMail 2.0. DirectMail 2.0's innovative solutions make direct mail the most effective form of advertising by integrating it with cutting-edge technology. DirectMail 2.0 offers a groundbreaking, cloud-based marketing platform that not only tracks the effectiveness of direct mail campaigns but also seamlessly integrates with digital platforms.

Brad's expertise lies in merging traditional direct mail with cutting-edge technology, providing marketers with invaluable insights to shape the future of the industry.

Chapters:

00:00 - Intro
03:00 - Brad's Path to DirectMail 2.0 Co-Founder
08:28 - Unveiling Customer Utilization and Impact
13:29 - Navigating Long-standing Attribution Methods
17:41 - Marketers' Success Tips for Informed Delivery Campaigns
22:33 - AI's Impact on Omnichannel Campaigns
25:13 - Smart Investing in AI Trends for Business Growth
28:10 - Direct Mail and Digital in Political Campaigns
32:01 - Get in Touch with Brad

Get in Touch with Brad:

Direct Mail 2.0 Website

Brad’s Email

Mentions:

Joy Gendusa

USPS

More About Postalytics:

Postalytics Website

Direct Mail and Marketing Automation Through USPS Perspective with Thomas Foti #10

Saison 1 · Épisode 10

lundi 6 novembre 2023 • Durée 40:08

In this episode we have Thomas Foti, the Vice President of Product Solutions at the United States Postal Service (USPS). In this role, he is responsible for overseeing enterprise-wide product solutions, focusing on strategic development, and managing a diverse portfolio of product lines and services. With over 32 years of USPS experience, Thomas has held executive leadership roles in product management, domestic and international package strategy, and technology planning and analysis. He holds an MBA in finance from the University of Maryland and a Bachelor's degree in management from the State University of New York at Geneseo.

Chapters:

00:00 - Intro
02:18 - Thomas' USPS Role and Impact on Marketers
06:37 - 2023 Consumer Trends and Insights
10:10 - Direct Mail is a Premium Way to Communicate
13:51 - USPS Transformation and "Delivering for America"
20:01 - Delivering Performance Direct Mail in the United States 2023
25:17 - The Impact of Marketing Automation on Direct Mail Usage
28:47 - The Evolution of Marketing Tech and Its Benefits for Marketers
32:58 - Unlocking the Power of USPS Informed Delivery
37:35 - Get in Touch with Thomas

Get in Touch with Thomas:

USPS Website

Mentions:

Louis DeJoy

Winterberry Group

More About Postalytics:

Postalytics Website

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