Welcome to Point of the Story — the only podcast you won’t have to listen to on 2x speed! Hosted by Sara Joelle — Website Copywriter, Marketing Mentor, Unapologetic Squirrel, and single mom navigating life with ADHD, this show is for the online business girlies, the moms juggling business and babies (and bullshit), and the creative minds trying to balance it all.
New episodes every Thursday!
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Season 2 Finale — I Answer My Own Squirrel Brain Questions
Saison 2 · Épisode 25
jeudi 28 août 2025 • Durée 48:44
It's Season 2 finale time, which means I'm finally answering my own rapid-fire questions!
But I didn’t just answer them, I also asked my friends to answer them for me because otherwise this episode would’ve been six minutes long, like Wesley’s (no shade to my 6-year old).
I'm also dropping some major announcements about Season 3, my millionaire journey, and a brand new course that's about to fix your "writing about yourself sucks" problem forever.
Thank you so much for joining me in all 34 episodes so far! Point of the Story is going on break now, and will be back on October. See you then, my precious squirrels!
PS: While you wait, please tune in to the infinitely chaotic walkout song playlist, featuring all the responses from my season 2 guests.
TOPICS & TANGENTS
— My gift card birthday system for December babies
— My friend who thought "walkout song" meant funeral music
— Why people are nosy as fuck and DO want to hear what you had for breakfast
— My journey rating every chai latte on Cape Cod
— The upcoming Season 3 guest lineup that's absolutely stacked
POINT OF THE STORY
People want to hear what you have to say, even if you think it's boring. Stop overthinking and start sharing!
GIVEAWAY
This podcast episode features my first very ad, and, of course, it’s for a giveaway!
If you want to win a FREE 30-minute strategy session with me in September, do at least one of the following to enter:
1. Rate this podcast
2. Leave me a review on Apple Podcasts
3. Comment what you love about the podcast on Spotify
— Subscribe to my newsletters Tuesday Table of Contents for one marketing tip, once a week and Millionaire Moment for the insider tea on how I plan to make $1 mil in sales by my 31st birthday.
My Most Requested Guest Finally Shows Up: 6 Minutes With My 6-Year Old
Saison 2 · Épisode 24
jeudi 21 août 2025 • Durée 06:32
The most requested guest FINALLY makes his debut!
That's right, squirrels, my 6-year-old son Wesley is officially on the podcast to answer my rapid-fire squirrel brain questions, and it goes exactly how you’d expect.
This might be the shortest and most chaotic episode in Point of the Story history, forever and always.
TOPICS & TANGENTS
— Candy, candy, and more candy
— TOYYYYYYYSSSS!!!!
— Why 304 + 568 is apparently advanced mathematics
— Wesley’s life goals
— Live popcorn ASMR nobody ordered
POINT OF THE STORY
Wesley proved that the secret to great content is showing up with main character energy, zero shame, and the confidence to fart on someone else's podcast.
GIVEAWAY
Want a free order of bean water on me? Tag me @btlcopy on your Instagram story while you’re listening, and one lucky winner will get a caffeine fix on me!
Love you, mean it. 🖤
BTL LINKS
— Use code "MILLIONAIRE" for $100 off my website copywriting course, Site Series Sprint.
Building a Beauty Brand That Actually Listens with Sabah from Calling Beauty
Saison 2 · Épisode 15
vendredi 20 juin 2025 • Durée 01:41:49
I'm about to become a walking advertisement for a face mist, and I'm not even sorry about it.
In this episode, which is literally the longest I've ever uploaded, I sit down with my friend Sabah, founder of Calling Beauty. I helped name this brand YEARS ago and wrote the copy that's literally on the Face Fog bottle right now. (It's the best face mist on the market and I will die on this hill.)
We're talking about the unglamorous stuff nobody tells you about building a physical product business — supply chains, Brexit drama, why free shipping isn't actually free, and how to get from lab samples to someone's bathroom shelf. Plus the glamorous stuff like PR boxes that stop industry execs in their tracks and cold-emailing Taylor Swift's makeup artist.
TOPICS & TANGENTS
— The boost folder every founder needs (and why you should steal this idea)
— The 70+ phone calls that built an entire brand strategy
— Dating advice that made my editor Adrienne say I need a dating podcast
— Why Sabah needs to start a podcast immediately
— Why men steal Face Fog for football practice
— Why we're never shutting the fuck up about astrology charts
POINT OF THE STORY
You can't micromanage your way to success. Whether you're building a beauty empire or just trying to figure out your life, the magic happens when you show up consistently but stay flexible enough to let things unfold the way they're meant to.
GIVEAWAY
Want a free order of bean water on me? Tag me @btlcopy and Sabah on your Instagram story while you’re listening, and one lucky winner will get TWO caffeine fixes on me!
Financial Planning Isn't Just for Rich People with Matt Ward
Saison 2 · Épisode 14
jeudi 12 juin 2025 • Durée 44:51
Raise your hand if you've ever said "I'll worry about investing when I have more money."
Yeah, that was me too — until I met Matt!
In this episode, I sit down with Matt Ward, my actual financial planner (and the man responsible for me not losing my mind about money), to debunk every misconception you have about working with a financial planner.
We're talking about when you should consider working with a financial planner, why business owners especially need to get their shit together, and why waiting until you're "ready" is costing you more than you think.
Also, Matt wears an actual blazer to work every day, which automatically makes this the most professional episode we've ever recorded.
TOPICS & TANGENTS
— The difference between SEP IRAs and 401(k)s for business owners
— Emergency funds, high-yield savings accounts, and other financial shit you've been avoiding
— Why Matt always has to be the first one to hang up the phone
— Protection planning for single moms and business owners who can't afford to wing it
— The tax benefits of retirement accounts (pre-tax vs. Roth, explained like you're not a finance bro)
POINT OF THE STORY
Stop waiting until you're "ready" to get your financial shit together. Having a plan beats winging it every single time, no matter your age or income.
GIVEAWAY
Want a free order of bean water on me? Tag me @btlcopy on your Instagram story while you’re listening, and one lucky winner will get a caffeine fix!
Everything You Want to Know About Email Marketing with Shannon Vondy
Saison 2 · Épisode 13
jeudi 5 juin 2025 • Durée 01:30:53
You send one email, three people unsubscribe, and you spiral into thinking your entire business is doomed. We've all been there!
In this episode, I sit down with Mrs. Shannon Vondy — email marketing queen, ADHD squirrel brain twin, and the only person who can make emails feel like “You’ve Got Mail.” We're going DEEP on all the technical email stuff you've been wondering about but were too afraid to ask. So deep in fact that this episode feels more like a whole ass masterclass than a podcast episode!
Shannon's been doing this for 15 years (10 of which she spent avoiding email like the plague, so she gets it), and she's here to tell you the truth: email works. Period. End of story. Stop giving it one chance and then deciding it's broken.
TOPICS & TANGENTS
— List cleaning 101: why keeping people who don't want to be there is actually hurting you
— Open rates, click rates, and why 20% isn't the failure you think it is
— The dating story that became a newsletter (featuring two hot girls in gray on computers)
— Domain verification and why you should reconsider an email address like sarah@gmail.com
— Why your subject lines don't need to be Shakespearean masterpieces
— The woman who replied "what is this, the streets?" to Sara's email
— Why chasing people down the street when they unsubscribe is not a business strategy
POINT OF THE STORY
Email marketing doesn’t have to be that complicated, and your open rates aren't a reflection of your worth as a human. Stop overthinking it, start being consistent, and remember — the people who unsubscribe weren't going to buy from you anyway.
GIVEAWAY
Social Media Doesn't Have to Be That Serious with Katie Creative Co
Saison 2 · Épisode 12
jeudi 29 mai 2025 • Durée 01:03:02
Can we talk about how everyone's out here treating Instagram like it's rocket science?
In this episode, I sit down with Katie Creative Co (yes, we call her by her full Instagram handle because that's just how iconic she is) to talk all things social media strategy. Katie's got a literal master's degree in social media, she's been creating content since middle school YouTube days, and she's here to tell you the truth: there is no secret to social media, but there is a way to make it feel natural, community-focused, and actually fun.
We're talking why your ideal client should feel like your best friend, how to actually get to know your audience (spoiler: it's not just demographics), and why the biggest mistake people make is spending all their time posting instead of listening.
Also, Katie makes playlists for her clients based on their brand vibes, which is possibly the cutest thing I've ever heard, and I formally demand she makes one for herself immediately.
TOPICS & TANGENTS
— Why there's no secret Instagram formula
— How to research your audience when you don't have one yet
— The Mr. Potato Head approach to creating your ideal client
— How to make social media easier by doing what feels natural
— Recording your discovery calls for content gold mine material
— Why you should stop checking your analytics 15 times before noon
POINT OF THE STORY
Social media isn't rocket science, it's just conversations. When you stop overthinking it and start showing up as yourself (with your personality, perspective, and genuine care for your people) everything gets easier.
GIVEAWAY
Tired of Overthinking Content? Try Athlete Marketing with James Nwobu
Saison 2 · Épisode 11
jeudi 22 mai 2025 • Durée 39:40
You didn’t hear it from me…
But Showit’s Director of Marketing has some thoughts about AI content, lazy brands, and why “just post it” might be the best marketing advice you’ll ever get.
(Also, he might be one of the smartest marketers I know. And yes, he’s about to become your fave too!)
In this episode, I sit down with James Nwobu — marketing leader, mindset king, and unofficial philosopher of content creation. He’s the type of guy who can casually drop a truth bomb about brand integrity and challenge your limiting beliefs in the same breath. Oh, and he once helped ShowIt post 50 videos in one day. No big deal.
TOPICS & TANGENTS
— Why “putting people first” is a marketing non-negotiable
— What athletes can teach us about mindset + consistency
— James’ antidote to imposter syndrome (it involves ants)
— What AI can’t do (and why trying to cut corners will cost you)
— How to repurpose everything and show up more without burnout
— The one piece of Showit team tea I forced James to spill
POINT OF THE STORY
The best way to market yourself is to become yourself. When you show up with consistency, clarity, and actual care for your people, you become unforgettable.
GIVEAWAY
Want a free order of bean water on me? Tag me @btlcopy and Showit @showit on your Instagram story while you’re listening, and one lucky winner will get TWO caffeine fixes on me!
SEO for People Who’ve Been Avoiding It with Mariah Magazine
Saison 2 · Épisode 10
jeudi 15 mai 2025 • Durée 55:31
If you’re reading this, you need SEO.
And if the fact that your website isn’t ranking for shit has been simmering on the back burner of your brain for months (or years), but you keep telling yourself you’ll figure it out later… Guess what? Later is now!
In this episode, I sit down with Mariah Magazine, SEO strategist and the only person who makes metadata sound sexy. We’re debunking myths, dragging design decisions that tank your rankings, and explaining how you can make SEO work in your favor.
Also… Mariah Magazine is not her real name, but you’ll have to listen to the episode to hear all about that story.
TOPICS & TANGENTS
— Why blog posts aren’t automatically the SEO magic trick you think they are
— The “SEO sandwich” every website needs
— Keyword logic 101: let the phrase tell you where it goes
— Why basic AI-generated blogs are a terrible idea
— Contact form etiquette (and Sara’s ex’s Hollister points)
— What MySpace usernames have to do with SEO
POINT OF THE STORY
You can’t rig Google with random keywords. Good SEO is real writing — for real people — so you show up as the BEST answer to the question they’re asking.
GIVEAWAY
This week’s giveaway is different! Tag me @btlcopy and Mariah Magazine @mariahmagazineco on your Instagram story while you’re listening, and one lucky winner will get our $149 Copy x SEO Masterclass for FREE!
No One Gets What You Do? Clarify Your Messaging with Abbie Radford
Saison 2 · Épisode 9
jeudi 8 mai 2025 • Durée 55:42
An incomplete list of things that do not make you iconic:
1. Having a tragic backstory
2. Treating every Instagram post like it’s a free masterclass
3. Saying five different things about your business and hoping one of them sticks
You know what DOES make you iconic?
Clear messaging + creative delivery.
In this episode, I interview brand messaging expert, Diet Coke connoisseur, and iconic girly in her own right, Abbie Radford. We’re talking about saying less (but way better), storytelling that doesn’t require trauma-dumping, and how to create “that’s me!” energy in your content — even if you’re secretly thinking, “My story is boring and I don’t know what the fuck to post.”
TOPICS & TANGENTS
— What makes a brand “iconic”
— Why your messaging is probably trying to do too much
— The Diet Coke copywriting masterclass you didn’t know you needed
— The real reason no one’s clicking on your stuff
— Storytelling vs. trauma-dumping: how to connect without oversharing
— Pretending to be an influencer in the back of an Uber
— What to say when you’ve never personally struggled with what you teach
POINT OF THE STORY
To be iconic, say something only you can say, and do it in a way that makes people feel like they already know you. Say less. Say it better.
GIVEAWAY
Want a free order of bean water on me? Tag me and Abbie Radford on your Instagram story while you’re listening, and one lucky winner will get TWO caffeine fixes on me!
Case Studies That Actually Sell with Jocelyn Montemarano
Saison 2 · Épisode 8
jeudi 1 mai 2025 • Durée 56:39
I’ve got more testimonials than I know what to do with. Love notes. Slack screenshots. Emails that made me tear up a little. But for the longest time, I was just letting them collect digital dust.
Until I met Jocelyn. She’s the mastermind behind Best Seller, a course that’s teaching me how to turn client results into actual marketing gold —not just "Sarah is amazing!!" but “Sarah is amazing AND here's the specific transformation she helped me achieve, broken down like an actual plot line.”
We talk about why your social proof isn’t working the way you want it to, what kind of questions you should be asking your clients, and how to repurpose your case studies across literally every platform — not just buried in a highlight on your IG.
You’re gonna learn a lot. You’re gonna laugh. You’re gonna want a sticker sleeve.
TOPICS & TANGENTS
— The difference between case studies and testimonials
— What a case study collection system is and why you probably need one
— The unhinged rage I feel when someone misuses the word aesthetic (I will die on this grammar hill)
— Why your onboarding form might be your biggest missed opportunity
— Why tattoo artists lowkey hate my arms (symmetry? never heard of her)
POINT OF THE STORY
Social proof hooks. Stories convert. If you want people to see themselves in your offer, don’t just tell them “it worked” — show them how it can work for someone exactly like them.
GIVEAWAY
Want a free order of bean water on me? Tag me @btlcopy and Jocelyn Montemarano on your Instagram story while you’re listening, and one lucky winner will get TWO caffeine fixes on me!
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— Subscribe to my newsletters Tuesday Table of Contents for one marketing tip, once a week and Millionaire Moment for the insider tea on how I plan to make $1 mil in sales by my 31st birthday.
— Subscribe to my newsletters Tuesday Table of Contents for one marketing tip, once a week and Millionaire Moment for the insider tea on how I plan to make $1 mil in sales by my 31st birthday.
Matthew Ward is a registered representative of and offers securities, investment advisory and financial planning services through MML Investors Services, LLC, Member SIPC. Supervisory office: 280 Congress Street, Suite 1300, Boston, MA 02210 Tel: 617-439-4389.
CRN202803-8252118
BTL LINKS
— Use code "MILLIONAIRE" for $100 off my website copywriting course, Site Series Sprint.
— Subscribe to my newsletters Tuesday Table of Contents for one marketing tip, once a week and Millionaire Moment for the insider tea on how I plan to make $1 mil in sales by my 31st birthday.
Want a free order of bean water on me? Tag me @btlcopy and Shannon @mrs.vondy on your Instagram story while you’re listening, and one lucky winner will get TWO caffeine fixes on me!
AND — count how many times we drop the F-bomb in this episode. DM me the number, and you could win a prize!
— Subscribe to my newsletters Tuesday Table of Contents for one marketing tip, once a week and Millionaire Moment for the insider tea on how I plan to make $1 mil in sales by my 31st birthday.
Want a free order of bean water on me? Tag me @btlcopy and Katie @katiecreativeco on your Instagram story while you’re listening, and one lucky winner will get TWO caffeine fixes on me!
AND — count how many times we drop the F-bomb in this episode. DM me the number, and you could win a prize!
— Subscribe to my newsletters Tuesday Table of Contents for one marketing tip, once a week and Millionaire Moment for the insider tea on how I plan to make $1 mil in sales by my 31st birthday.
— Subscribe to my newsletters Tuesday Table of Contents for one marketing tip, once a week and Millionaire Moment for the insider tea on how I plan to make $1 mil in sales by my 31st birthday.
— Subscribe to my newsletters Tuesday Table of Contents for one marketing tip, once a week and Millionaire Moment for the insider tea on how I plan to make $1 mil in sales by my 31st birthday.
— Subscribe to my newsletters Tuesday Table of Contents for one marketing tip, once a week and Millionaire Moment for the insider tea on how I plan to make $1 mil in sales by my 31st birthday.
— Subscribe to my newsletters Tuesday Table of Contents for one marketing tip, once a week and Millionaire Moment for the insider tea on how I plan to make $1 mil in sales by my 31st birthday.
