Podcasting Insights with The Podmaster: growth advice for people and brands – Détails, épisodes et analyse

Amaze Media Labs have rolled out a new 'tool' that they promise can help people and brands like you grow your podcast audience quickly and massively.

In this episode of "The Podmaster - Insights" Associate Producer Amelia Knight presses "The Podmaster" himself - Neal Veglio - on the legitimacy of this and other similar platforms.

For transparency, Podknows has tested Amaze Media Labs products (Trailergram) in the past which is how Neal has come to the conclusions he has about the products on offer.

Do you really need video to make your podcast a hit?

I'm Neal Veglio, your Podmaster, and listen, I get it – there's a narrative floating around that you can't succeed without a video component for your podcast.

Just the other day, I came across a bloke from Riverside banging on about how video is a must because YouTube is now the "top podcast app."

If you're under the impression that without video your podcast is doomed, you need to listen to this episode.

00:00 Video - necessary for podcast success?

03:54 Focus on audience engagement, not specific platforms.

06:59 Prioritise YouTube if your audience prefers visuals.

09:24 Prioritise engaging, valuable, and consistent content creation.

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If you’re wrenching your hair out over your stagnating podcast audience, parked stubbornly south of the 100-listeners per episode mark....

Give me your ears!

Not literally, keep those; you’ll need them for what you're about to hear.

I get it; the deflation hits hard when your buffer audience wouldn’t fill a dinghy, let alone that elusive cruise liner you dream of sipping Negronis on after a good hour in the hot tub.

But I'm going to share two key bits of insight with you.

1: How you need to reframe your current audience stats.

2: What you can do to increase them if you're still seeking dopamine.

By the time we’re done, you’ll have a noggin brimming with tactics tailored to your individual podcast challenges.

Because, let’s face it, moulding a prosperous podcast it’s not about rolling dice, it’s about strategy.

Want to get more of a handle on your podcast strategy so you can enjoy more new ideal listeners who are actually going to enjoy what you're putting out?

Contact me!

https://www.podmastery.co/contact/

00:00 Recommend using one of two website platforms.

05:23 Grow podcast with targeted ad investment.

08:25 Targeted, precise traffic without any wasted efforts.

Mentioned in this episode:

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In this episode of The Podmaster I'm going to talk about how to make money from a podcast!

Hi, I'm Neal Veglio, founder of Podknows Podcasting. And for more than 20 years I've been experimenting with podcasts. Along the way, I've learned a thing or two about how to help people like you grow podcasts legitimately, with highly targeted real listeners. Not bots from clickfarms.

And that brings us nicely on to this episode's topic - how to monetise that audience once you've connected with it.

Are you pouring your heart, soul, and possibly the contents of your wallet into a podcast but can't seem to find that sweet spot where your labour of love actually starts to love you back... monetarily?

Well, if you're about to chuck your microphone out the window in sheer frustration, hold on a mo.

You're about to get the equivalent of a podcasting lightning bolt up the arse from yours truly, The Podmaster.

You see, this episode isn't just another ramble through the world of podcasting for beginners; it's a meaty, juicy, potentially wallet-fattening dose of podcast monetisation advice.

And by the end of this, you'll know exactly what options are on the table.

You're going to learn the difference between a podcast being a cash vacuum and a cash generator.

What does work then?

Stick it out, as I map out a strategy that goes beyond the humdrum of CPM rates that'll have you earning more per listener than most podcasts with pre-roll ads longer than their actual content.

And it doesn't matter if you're well-known or niche.

And if after listening you'd like to talk about how I help people like you to turn their listeners into customers who'll be excited to give you their money, book in for a free call with me.

00:00 Maximise ad revenue without upsetting listeners.

03:17 Utilise mid-roll ad for own services.

06:49 Podcast content value varies, worth considering investment.

10:22 Unlimited earnings from podcasting, invest in marketing.

Mentioned in this episode:

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TL;dr - just want the link to the tool that's mentioned in the episode?

Click here:

https://podmastery.co/shownotes

We've all been there as podcasters - endlessly spinning our wheels, burning the midnight oil while editing, writing and publishing.

But guess what?

I've figured out how to hack my podcast production time in half, and I'm going to share the secret with you.

And yes, you'll perhaps be unsurprised to learn there's some AI involved in the mix.

Around six months ago, I discovered this tool that absolutely transformed how I get things done. It was recommended to me by a friend at a podcasting event, and roll forward to the next year, and it's well and truly integrated into my workflow.

But it's not just another AI tool; it's a genuine virtual assistant, banishing the grind of post-production show notes and admin to the podcasting desert.

By the time you've finished listening, you'll be armed with a solid grip on how to weave decent AI seamlessly into your own podcasting process.

I'll tell you all about the tools to avoid, too.

I'm talking major upgrades in efficiency and an arsenal of tricks to deliver knockout content that truly resonates with listeners.

We'll discuss why the long haul matters and how the 'compound interest of content' can launch your reach to new heights.

Let's ditch those fleeting chart metrics that I keep nagging you to ignore, and instead focus on building a rock-solid community and stretching your voice across multiple platforms for maximum impact and growth.

You'll get the inside scoop on how a true crime podcaster completely transformed their show with this tool, Cast Magic.

But don't just take my word for it!

Greg Wasserman joins me to share more insights on how AI can lift your productivity.

Here is the link to the tool, as promised in the episode - https://podknowspodcasting.co.uk/shownotessimplified

Here's the link to the story about Spotify currently building AI versions of its hosts for ad reads, according to the Bill Simmons Podcast

00:00 AI streamlines, enhances, personalizes podcast content creation.

05:18 AI empowers podcast content creation for 2024.

08:43 Challenges of using chat GBT versus cast manager.

12:01 Castmagic: AI platform for audio/video presets.

15:31 Consistency in content pays off in long-term.

19:35 Create show notes and social promotions for content.

22:43 Podcasting magic empowers all aspects of podcasting.

23:49 Leverage technology for wider audience engagement.

26:46 AI transforms podcasting, automates, enhances, personalizes content.

• Auphonic - The Auphonic AI sound improvement tool

• Studio Sound: Remove Background Noise & Echo - The Studio Tool in Descript

Here's how you can.

Grab a Podknows professional audit:

https://podknowspodcasting.co.uk/podknows-podcasting-podcast-audit/

Get the less in-depth but more affordable

Apple Podcasts have literally changed everything today with their latest addition to the app - automatic transcription.

But should you use it?

Hi! I'm Neal Veglio, The Podmaster.

In this episode, I'll be explaining my take, and my reasons why you might want to consider everything this will mean for your podcast!

As this is a visual episode, you might prefer to watch it.

https://youtube.com/watch?v=Ew_inQEmyYU&si=zFuxh9B7Ts3o-Kfd

Need help setting this up?

Book a chat with me.

Here's how you can.

Grab a Podknows professional audit:

https://podknowspodcasting.co.uk/podknows-podcasting-podcast-audit/

Get the less in-depth but more affordable version:

https://podknowspodcasting.co.uk/podknows-lite-podcast-audit/

Have us help with growing your podcast's audience and conversions:

https://podknowspodcasting.co.uk/podcast-marketing/

Thinking of starting a podcast and want a step-by-step checklist to get you going?

https://podknowspodcasting.co.uk/podcast-launch-checklist-free-download/

Want more free advice?

Get my regular insights here:

https://podknowspodcasting.co.uk/podcasting-insights/

Mentioned in this episode:

Podmaster Free Tips

In this episode of The Podmaster, we're taking you hand in hand through the murky world of the all-too-commonly-spotted podcast gurus and explaining why you should avoid taking their advice at all costs.

Hi! I'm Neal Veglio, The Podmaster, and I'm hoping by the end of this episode you'll know the difference between these so-called podcast experts who are actually just fake gurus, and the real deal podcasters like myself who are here to help you.

Until you learn about the tactics used by these self-serving opportunists and hear the 10 signs to help you identify genuine podcast experts, you'd be forgiven for falling for their marketing traps.

From inflated engagement metrics to superficial gains, I'm showing you the red flags to watch out for when seeking podcasting guidance.

Also, another podcasting tip, and the latest download numbers that correspond with global rankings so you can ignore that Listen Notes garbage rating you've seen...

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In this episode of "The Podmaster", I'm sharing the process of adding your podcast to YouTube using its simple ingest system.

If you're a Libsyn customer, you probably won't need to go through any of this because they offer an easy way to add your show using their destinations page, and a similar tool is planned for Captivate customers.

But in case you're needing to add your own podcast to YouTube, here I am walking you through it.

To start with, you'll need to go into your show settings to obtain your RSS feed from your podcast hosting company.

Then, make sure you're logged into your YouTube account.

You'll be using the YouTube Studio tab to create and upload your podcast.

It goes without saying this is audio, so if you're the kind of person that needs to follow along these steps, here's the video version.

I'll also be sharing my views on audiograms and offering you suggestions for a far better use of your time!

Here's how you can.

Grab a Podknows professional audit:

https://podknowspodcasting.co.uk/podknows-podcasting-podcast-audit/

Get the less in-depth but more affordable version:

https://podknowspodcasting.co.uk/podknows-lite-podcast-audit/

Have us help with growing your podcast's audience and conversions:

https://podknowspodcasting.co.uk/podcast-marketing/

Thinking of starting a podcast and want a step-by-step checklist to get you going?

https://podknowspodcasting.co.uk/podcast-launch-checklist-free-download/

Want more free advice?

Get my regular insights here:

https://podknowspodcasting.co.uk/podcasting-insights/

Mentioned in this episode:

Podmaster Free Tips

Free tips

Want to get free insightful actionable tips on how to get closer to 'podmastery'? Sign up! I promise not to spam you!

Podmaster Free Tips

We're going behind the scenes on one of the biggest mysteries in the podcasting world – cracking the podcasting SEO code.

I'm going to break down the jigsaw puzzle of podcast SEO, and debunk all the myths around it that the other gurus love to share.

I'll also be sharing how what you put out there determines how much of your audience is able to see it whether on Apple Podcasts or Spotify!

As well as all this SEO enlightenment goodness and truthful, actionable steps you can take to improve your podcast visibility, I'm answering a listener question regarding show titles.

If you want to get my tips and insights regularly delivered in your inbox, sign up for my updates at my website - podmastery.co

Mentioned in this episode:

Podmaster Free Tips

In this episode, we have some breaking news that is sure to shake up the podcasting world.

And it's all about what Apple Podcasts are secretly doing to help podcasters with their SEO.

But before we dive into that, let's talk about the key topics we'll be covering.

This episode, which was recorded during a guest appearance on a LinkedIn live hosted by sales expert Tracy Bedwell, covers off a mix of basic level stuff, and some next-level insight.

Although it was recorded on a mostly B2B platform, the advice is relevant for any kind of podcaster.

Topics include:

• The evolution of a podcast, including the fundamental elements of podcasting and how understanding your ideal listener is crucial for creating a successful show.
• The challenges of managing a podcast when your community has turned against you. How do you navigate such a situation?
• Should you ever start a new podcast or always continue with your existing one? We'll explore different strategies to help you make an informed decision.
• The importance of promotion and visibility for your podcast.

If you enjoy the episode, please do leave a review and rating in your favourite podcast app.

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