SEO is crucial for boosting your podcast's visibility, and in this episode we will look at how effective keyword strategies can lead to increased both your podcast's downloads and your audience engagement. I'll share my surprising experience of gaining nearly 2,000 downloads during a hiatus from new content, attributing this success to a strong focus on podcasting SEO. We will discuss the importance of crafting clear, keyword-rich episode titles and show notes that resonate with what listeners are actively searching for. By identifying evergreen content topics and utilising tools like Google and YouTube for keyword research, podcasters can enhance their discoverability.

This episode will give you clear, actionable tips for helping you to rank your podcast on Google, YouTube, and other search engines. We'll discuss how to figure out the keywords that your audience are using to search for your content, how to make your podcast episodes searchable, and how you can optimise your podcast assets to get your podcast found on search engines such as YouTube and Google, and podcast directories such as Apple Podcasts and Spotify.

Read the Blog Post: Podcast SEO: Getting Your Show Found by Your Ideal Listener

Free SEO Masterclass >> https://veritysangan.com/stupid-simple-seo-masterclass

Sign up for Stupid Simple SEO >> https://veritysangan.com/ssseo

Episodes mentioned:

• Ep 93: How to Create and Launch a Podcast - Full Tutorial

Takeaways:

• SEO is crucial for podcast visibility; prioritize keyword-rich titles and show notes.
• Create evergreen content that remains relevant regardless of when it's published.
• Use platforms like Google and YouTube for effective keyword research and audience insights.
• Don't underestimate the power of SEO; it can attract listeners even without promotion.
• Focus on clarity in your episode titles to ensure they resonate with potential listeners.
• Remember to engage with your audience's search queries to improve discoverability.

Timestamps:

00:00 Intro

02:48 Understanding Podcasting SEO

05:11 Creating Engaging Podcast Content

07:59 Implementing SEO Strategies for Podcasts

09:35 Exploring Evergreen Content for SEO

12:16 The Importance of SEO in Podcasting

Links referenced in this episode:

• Get a free 30-day trial of Captivate.FM -https://veritysangan.com/captivate
• Answer the Public -answerthepublic.com

How much does it cost to run a podcast? Is there a cheaper way to be a podcaster? Are you looking to reduce your podcasting costs? If any of these questions resonate with you then stick around.

In this episode, I share how I managed to slash my podcasting expenses by a staggering 65%, bringing my annual podcasting spend down from over $1,300 to just $453. I dive into the specific subscriptions I cut back on, including tools that were no longer serving my needs and alternatives that provide similar functionality at a lower cost. You'll hear about my experience with various services and how I prioritised what truly adds value to my podcasting journey. Whether you're a new podcaster or a seasoned pro, this episode offers valuable insights and practical tips to help you keep your podcasting budget in check.

Read the Blog Post: Podcasting on a Budget: How I Slashed My Podcasting Costs by 65%

Episodes Mentioned:

• Ep 80: How Much Does it Cost to Start and Run a Podcast? - Breaking Down My Podcasting Costs

Takeaways:

• Podcasters often underestimate their monthly expenses, which can accumulate quickly and unexpectedly.
• By reassessing my subscriptions, I managed to reduce my annual podcasting costs by 65%.
• Switching to free tools for email marketing and website design can significantly cut costs.
• Captivate.FM offers a pay-per-download pricing model, making it affordable for most podcasters.
• The quality of your podcast can remain high, despite low running costs.
• Consider evaluating the tools you use regularly to identify potential savings and efficiencies.

Tools Mentioned:

• Hostinger- Get up to 75% off WordPress hosting -https://veritysangan.com/hostinger
• Captivate.FM- get a 30-day free trial -https://veritysangan.com/captivate

Timestamps:

• 00:05 - Slashing Podcasting Costs
• 03:06 - Managing Podcasting Costs
• 05:43 - Investing in Podcasting and Website Management
• 07:59 - Podcasting Costs and Budgeting
• 10:01 - Exploring New Podcasting Tools

In this episode, I'm joined by Kendall from Riverside, and we're recording this episode at the Podcast Show London. Kendall and I have been trying to get together for almost a year now to record an episode. Our schedules and timezones just haven't aligned until this event when I basically accosted her at the Riverside booth. No time like the present, right?

We start by chatting about the rise of video podcasting, which a fun quiz at the Spotify booth revealed is the fastest growing segment of podcasting right now. Kendall shares her insights on why video is taking off - it allows creators to connect with their audience in a more personal way and repurpose content for social media.

Her top tip? Just start recording video alongside your audio recordings. Don't overcomplicate it at first. Simply use a tool like Riverside's video recording capabilities to capture video versions. Then see how you like working with that video content before potentially expanding into a bigger video strategy.

We also discuss the tendency creators have to want to do ALL THE THINGS right away, when a gradual buildup is much more sustainable. As Kendall says, the flashy "overnight successes" you see have usually been quietly creating for 5+ years beforehand.

Check out past episodes I've done reviewing Riverside's tools:

👉 Ep 17: Riverside.fm: Everything You Need To Know To Record Your Podcast Remotely

📹 Full Riverside.fm Tutorial for Beginners 2023 | Record, Edit, and Produce Your Podcast 🔉https://youtu.be/l4gb4g3ll1M

Try Riverside for free ➡️ https://veritysangan.com/riverside

Highlights:

• The challenges of scheduling, time zones, and work commitments in organizing the conversation
• Growth of video podcasting in recent quarters
• Transition from audio to video podcasting
• Enhancing connection with the audience through video podcasting
• Advice on incorporating video into podcasting efforts gradually
• Reaching a wider audience through video podcasting
• Creating engaging content for video podcasts
• Importance of meeting listeners where they already are
• Importance of audio quality in remote recordings

Timestamps:

• 00:00:00 Intro
• 00:01:25 Discussion on the Growth of Video Podcasting
• 00:02:43 The Rise of Video Podcasting
• 00:06:47 Discussing the Potential of Video Podcasting

📧 Subscribe to the Newsletter >> https://veritysangan.com/newsletter

🔗 Read the Blog >> https://veritysangan.com

Don't forget to subscribe to the show!

In this episode, I'll be sharing some podcasting tips on creating an engaging and effective introduction for your podcast. Whether you're just starting out or looking to improve your existing intro, I've got you covered.

First things first, let's talk about music. Using copyrighted music in your intro can be a big no-no, so I suggest using a royalty-free music platform like Pond5. Choosing music that fits your branding and sets the right tone for your podcast is crucial, as it's the first thing your listeners will hear.

Another important aspect to consider is the length of your intro. Keeping it short and sweet, ideally around 30 seconds or less, is key to keeping your listeners engaged. You don't want to lose their interest before you even get to the main content!

Including a call to action in your intro can be beneficial, but be sure to keep it minimal and easy to follow. Whether it's asking your listeners to subscribe or simply encouraging them to stick around for the upcoming content, make it quick and simple.

Introducing yourself as the host and reminding your listeners which podcast they're tuning into is also important, as not everyone will start from episode one. This will help make it easier for new listeners to connect with you and your podcast.

Consider switching up your intro from time to time to keep things fresh and exciting. Having a different intro for each series or even a one-off intro for special announcements or events can add variety and keep your listeners engaged.

Read the Blog Post: How to Create a Podcast Intro >> https://veritysangan.com/how-to-create-a-podcast-intro/

Links:

Free Podcast Intro Template - https://veritysangan.com/podcastintro

Pond5 - https://veritysangan.com/pond5

📧 Subscribe to the newsletter: https://veritysangan.com/newsletter

In this episode, we are delving into the world of recording interviews remotely for your podcast. After all, for most podcasters, it can be quite rare to be sat physically in the same room as your podcast guest when interviewing them for your show.

Most podcaster's go-to for recording remote interviews is Zoom. Zoom is a great platform, however, it was never designed to record and publish podcast audio. So instead, I'm recommending another platform that is 100% free and does not have the same time and audio limitations that Zoom does. I'll give you some insider podcasting tips on Zencastr and why it's better to record your episodes than Zoom.

Read the Blog Post: Why You Shouldn’t Use Zoom to Record Your Podcast Episodes, and What To Use Instead >> https://veritysangan.com/why-you-shouldnt-use-zoom-to-record-your-podcast-episodes-and-what-to-use-instead/

Try Zencastr for free: https://zencastr.com/

📧 Subscribe to the newsletter: https://veritysangan.com/newsletter

Understanding the difference between a podcast host and a podcast directory is fundamental to getting your podcast listened to by as many people as possible and reaching a wider audience.

In this episode, we dive into the differences between a podcast hosting platform and a podcast directory. I'll give you podcasting tips on my preferred podcast hosting platform and also which podcast directories are a MUST to get your podcast listed on.

Try Buzzsprout: https://veritysangan.com/buzzsprout

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The first step of starting off a new podcast is probably not what you think. It isn't to rush out a buy an expensive microphone, it isn't to learn some new and complicated software, and it isn't to book a load of guests for interview.

It's to clarify your concept and ensure that you have enough content ideas to actually create and produce a podcast show.

In this episode, we kick off the podcast by diving into podcasting tips such as how to define the concept of your podcast and how to initially draft out your podcast's content.

📧 Subscribe to the newsletter: https://veritysangan.com/newsletter

Do you dream of launching your own podcast, but feel overwhelmed by all the technical and creative aspects of podcasting? Are you a busy female entrepreneur or coach looking for practical tips and advice to help you get started and succeed in the world of podcasting?

Well, you're in luck!

Welcome to The Lazy Girl's Guide to Podcasting, the podcast that gives you everything you need to know to launch, manage, and host your own podcast with ease and confidence.

I'm your host, Verity Sangan, a podcast strategist and host of a top 100 podcast, and I'm here to share my experience, insights, and secrets to help you take your podcast to the next level.

In each episode, I'll give you short and snappy tips and actionable advice on one specific aspect of podcasting, from choosing your equipment and software to planning and recording your episodes, to editing and publishing your show, hosting guests, and so much more. No fluff, no filler, just practical and proven strategies that work.

And the best part? Each episode is no longer than 10 minutes, so you can listen to it on your commute, during your lunch break, or whenever you have a spare moment. Because let's face it, we're all busy and we don't have time for lengthy tutorials or complicated jargon.

So, are you ready to join the podcasting revolution? Are you ready to unleash your voice and share your message with the world? Then subscribe to The Lazy Girl's Guide to Podcasting today and get ready to rock your mic!

Freebies:

✅ Podcast Launch Checklist and Episode Planner - https://veritysangan.com/launchchecklist

🎉 Grow Your Podcast Audience 5-day Email Challenge - https://veritysangan.com/5daychallenge

🙋‍♀️ Podcasting - Getting Your Business Heard - https://veritysangan.com/podcastwebinar

Courses & Masterclasses:

🌟 The Confident Podcaster - Create and launch your podcast with ease - https://veritysangan.com/theconfidentpodcaster/

🚀 The Guest Booking Blueprint - Elevate your podcast by booking your dream guests using our proven, 3-stage process - https://veritysangan.com/guestbookingblueprint/

💎 Elite Onboarding Guest Management - Implement a professional onboarding process for your podcast guests - https://portal.veritysangan.com/elite-onboarding/

Learn more about your ad choices. Visit megaphone.fm/adchoices

In this longer-than-usual episode, I go through a detailed step-by-step guide on how to start your own podcast from beginning to end.

We cover choosing your topic, coming up with episode ideas, naming your show, creating artwork, selecting a hosting platform, releasing your first episodes, promoting on social media, and more. There are so many podcasting tips crammed into this how-to, that even if you already have a podcast, you might pick up some new ideas as you continue to grow your show and podcast audience.

🌟 Get a free 7-day trial of Captivate.fm ➡️ https://veritysangan.com/captivate

Highlights:

• Define your podcast topic and target audience before starting.
• Come up with a list of at least 20 episode ideas to sustain your podcast.
• Research podcast names to ensure uniqueness and avoid duplicating existing shows.
• Check for available social media handles related to your chosen podcast name.
• Research potential podcast topics and check domain name availability.
• Record a trailer for your podcast before launching.
• Use tools like Canva, GarageBand, or QuickTime to create a professional trailer.
• Design podcast artwork on Canva for visual appeal and recognition.
• Select a podcast hosting platform like Captivate FM for storage, distribution, and RSS feed generation.
• Set up your podcast on Captivate FM with a descriptive name, keywords, artwork, and trailer.
• Submit your podcast to multiple directories to maximize reach.

Read the Blog Post: How to Start a Podcast with No Audience in 2025 >> https://veritysangan.com/how-to-start-a-podcast-with-no-audience/

Timestamps:

• 00:00:00 Intro
• 00:01:19 Getting Clear on Your Podcast Topic and Audience
• 00:02:29 Tips for Starting a Podcast Successfully
• 00:03:36 Generating Podcast Content Ideas
• 00:04:22 Choosing a Podcast Name and Checking for Copyright Infringement
• 00:05:36 Setting up a Podcast: Key Steps Before Recording
• 00:06:43 Creating a Trailer and Podcast Artwork
• 00:08:22 Choosing a Podcast Hosting Platform
• 00:09:31 Setting up a Podcast on Captivate FM
• 00:11:04 Maximizing Your Podcast Reach with Directories
• 00:12:15 Launching a Podcast Successfully
• 00:13:20 Tips for Building an Audience and Promoting Your Podcast

📧 Subscribe to the Newsletter >> https://veritysangan.com/newsletter

🔗 Read the Blog >> https://veritysangan.com

Don't forget to subscribe to the show!

In this episode, I had the pleasure of sitting down with the one and only Mark from Captivate.fm.

We kicked things off by discussing the fantastic Podcast Show London 2024 that we were lucky enough to attend. Can you believe Mark has been attending podcasting events like this since way back in 2014? His experience in the industry is truly impressive. I couldn't help but feel a tinge of jealousy when he mentioned going to all those iconic events like Podcast Movement and PodFest in the States over the years. A girl can dream, right?

But what really got me excited was our deep dive into the world of Podcasting 2.0. For those of you who are still wrapping your heads around this concept, let me break it down for you. Essentially, Podcasting 2.0 is all about taking the traditional podcasting experience (let's call that 1.0) and supercharging it with a whole host of new features and capabilities. We're talking monetization opportunities, enhanced listener engagement, better analytics, and so much more!

Mark did an incredible job of explaining how Podcasting 2.0 works its magic through the use of specialized tags or enclosures within the good ol' RSS feed structure. These tags act as gateways, unlocking features that were previously unavailable or a real pain to implement. I mean, who wouldn't want an easier way to integrate things like cross-app commenting, alternate content formats (hello, video!), and even value-for-value contributions from listeners?

Now, I know some of you might be feeling a little overwhelmed by all this talk of Podcasting 2.0. But fear not! Mark reassured me (and all of you) that there's no need to panic. The beauty of this evolution lies in its seamless integration with existing podcasting practices. You can continue creating and distributing your amazing content as you always have, gradually adopting the new features as they become relevant to your needs.

And let's not forget about the benefits for us listeners! Podcasting 2.0 promises enhanced content discovery, seamless multi-format experiences, increased engagement with our favorite shows, and improved accessibility. It's a win-win situation for everyone involved in this wonderful world of podcasting.

Of course, we couldn't resist indulging in a little Star Wars banter (because what's a conversation without a few nerdy references?). Mark even shared the name of his very own Star Wars podcast, "Spark of Rebellion" – how awesome is that? I may or may not have pestered him about the possibility of a Podcasting 3.0 in the future, but you'll have to tune in to find out his thoughts on that!

All in all, this episode was an absolute treasure trove of information and insights. I walked away feeling energized and excited about the future of podcasting, and I hope you did too. So what are you waiting for? Hit that play button and dive right in!

Until next time, keep those podcasts rolling, and may the force of Podcasting 2.0 be with you!

Highlights:

• Unique microphone setup at Spiritland Media for recording
• Mark's experience at the Podcast Show London and involvement in talks and panels
• Insights about Captivate - hosting, distribution, and monetization platform for podcasters
• Podcasting 2.0 - enhancements to the original podcasting concept
• Evolution from Podcasting 1.0 to 2.0 and speculation on a possible Podcasting 3.0
• Role of AI in podcasting and dispelling concerns about AI taking over
• Tips for growing a podcast audience - being a guest on other podcasts, engaging with new audiences, and prioritizing consistency

Read the Blog Post: Podcasting 2.0: What Does it Mean for Indie Podcasters? >> https://veritysangan.com/podcasting-2-0/

Timestamps:

• 00:00:00 Intro
• 00:00:36 Captivate at the Podcast Show London
• 00:06:55 Understanding Podcasting 2.0
• 00:19:37 Exploring the Future of Podcasting
• 00:24:08 The Role of AI in Podcasting
• 00:31:38 Tips for Growing a Podcast Audience

🌟 Try Captivate.fm free for 7 days >> This podcast is hosted by Captivate, try it yourself for free.

📧 Subscribe to the Newsletter >> https://veritysangan.com/newsletter

🔗 Read the Blog >> https://veritysangan.com

Don't forget to subscribe to the show!

Want your podcast to rank high in Apple Podcast search results? Then this is the episode for you. In this episode of the Lazy Girl's Guide to Podcasting, I'll share podcasting tips for ranking your podcast in Apple Podcasts search results by targeting specific keywords. You'll learn how to research and incorporate keywords into your show details, episode titles and show notes to increase your visibility when listeners search for related topics.

Highlights:

• Importance of using keywords for podcast discovery
• Utilizing podcast analytics for audience understanding and engagement
• Improving podcast SEO with keywords in descriptions, titles, and show notes
• Strategies for enhancing podcast ranking on Apple Podcasts
• Tips for ranking in Apple Podcasts search engines
• Creating engaging podcast content for audience retention
• Significance of episode artwork and cover art in attracting listeners
• Experimentation and patience in finding the right title, keywords, and description for podcasts

Read the Blog Post: How to Rank on Apple Podcasts Search Results in 5 Steps >> https://veritysangan.com/rank-on-apple-podcasts-search-results/

Timestamps:

• 00:00:00 Intro
• 00:01:28 Utilizing Podcast Analytics for Better Audience Engagement
• 00:02:32 Tips for Improving Podcast SEO
• 00:04:30 Strategies for Improving Podcast Ranking on Apple Podcasts
• 00:07:02 Creating Engaging Podcast Content: Tips for Success
• 00:08:37 Optimizing Your Podcast for Higher Ranking on Apple Podcasts

📧 Subscribe to the Newsletter >> https://veritysangan.com/newsletter

🔗 Read the Blog >> https://veritysangan.com

Don't forget to subscribe to the show!

Back in episode 80, I talked about my podcasting costs. It stacked up and some of you guys were outraged! So, I wanted to make it clear that podcasting does not have to be expensive. In fact, I record and edit this episode on free software. And with this in mind, during this episode, I will give you 10 FREE podcasting tools that you should consider using for your podcast production process. Plus, I will give you a key podcasting tip that you DON'T want to miss!!

Read the Blog Post: 10 Free Podcasting Tools You Need to Try >> https://veritysangan.com/10-free-podcasting-tools/

🎧 Listen to Ep 80: How Much Does it Cost to Start and Run a Podcast? - Breaking Down My Podcasting Costs

Links:

• Enhance Speech by Adobe -https://podcast.adobe.com/enhance
• Canva -https://www.canva.com/
• Descript -https://www.descript.com/
• Riverside.fm -https://veritysangan.com/riverside
• Podbean -https://www.podbean.com/
• Vidyo -https://vidyo.ai/
• Buffer -https://buffer.com/
• Hootsuite -https://www.hootsuite.com/

Highlights:

• The costs of running a podcast
• Feedback from listeners on podcasting expenses
• Top free podcasting tools for podcasters

Timestamps:

• 00:00:00 Intro
• 00:02:07 Enhance Speech by Adobe
• 00:03:34 Canva
• 00:04:17 Quicktime Player
• 00:04:44 Garageband
• 00:05:22 Podbean
• 00:06:20 Riverside.fm
• 00:07:29 Descript
• 00:08:55 Vidyo.ai
• 00:10:06 Buffer and Hootsuite

📧 Subscribe to the Newsletter >> https://veritysangan.com/newsletter

🔗 Read the Blog >> https://veritysangan.com

Don't forget to subscribe to the show!

Join me as I broadcast live from the Podcast Show London 2024, taking part in a fun Spotify quiz with questions about Taylor Swift podcast streams, growing podcast categories, and more. Discover interesting facts about podcast trends and see how well you can do in this spontaneous quiz! Also, learn which podcast content has seen the most significant increase in global searches and streaming by age groups. Tune in for some surprising revelations and interactive fun!

In this episode, we are taking a break from the usual podcasting tips and how-to content and instead focusing on a bit of fun to see how well we know the world of podcasting!

We are challenged with questions about Taylor Swift's influence on podcasting, the fastest growing podcast categories for Spotify users, the type of podcast that is on the rise, global searches that are most popular in 2023, and which age group is most likely to be streaming content from outside their country. Can you beat my score?

Spotify's 2024 Podcast Trends Tour ➡️ https://ads.spotify.com/en-US/trends/podcast-trends/

Timestamps:

• 00:00 Live from the Podcast Show London 2024: A Microphone Adventure
• 00:27 Spotify's Sweet Little Quiz: Test Your Knowledge
• 00:34 Guessing Game: The Spotify Podcast Quiz
• 03:03 Revealing the Answers: How Well Did We Do?

So often podcasters conduct a podcast interview, publish it, and never think about it again.

But what if you could maximise your podcast interview and get multiple episodes out of the same interview? How awesome would that be? It's at least double the content for you, and at least double the exposure for your podcast guest!

In this episode, I'll explain how when I interviewed Adam from Podcasting Business School the podcasting tips that he gave split into 4 key topics. So, I took these topics and broke the 1 interview down into 4 different podcast episodes.

But, for other guest interviews, I didn't break these into multiple episodes. I'll discuss why and give you tips as to when you might want to break interviews into multiple episodes and when you might want to keep the interview as a whole.

We will also go over how you can maximise your time with a podcast guest and intentionally record multiple episodes in one podcast interview without your audience ever knowing that you recorded the episodes in one go!

Explain how I interviewed Adam, but I thought that we covered 4 key topics and bearing in mind my episodes are normally around 10-15 minutes, I wanted to break the interview down to respect those timings and also to ensure that my audience was getting exactly what I was promising from the episode titles and notes.

We will also talk about the importance of creativity and flexibility in podcasting, and how experimenting with episode formats and lengths can help you to maximize your podcast guest contributions and audience retention!

Tune in for all the podcasting tips for maximising your podcast interviews!

Episodes mentioned in this episode:

• Ep 84: Crafting the Perfect Podcast Guest Pitch - with Sarah Hopkinson
• Ep 83: How to Run a Podcast and an Email List Without Going Insane - with Sarah Hopkinson
• Ep 76: Avoid These Mistakes with Print on Demand Merch with Travis and Josiah from Print On Demand Cast
• Ep 75: How to Monetize Your Podcast with Print on Demand Merch - Travis and Josiah from Print on Demand Cast
• Ep 71: Podcast Growth Mistakes and Breaking the Interview Only Myth - with Adam Schaeuble from Podcasting Business School
• Ep 65: How Expensive Does Your Microphone Need to Be? with Adam Schaeuble from Podcasting Business School
• Ep 64: How to Dominate the First 72 Hours for Maximum Impact - with Adam Schaeuble from Podcasting Business School
• Ep 58: Getting Curious and Hosting Amazing Guest Interviews - with Matt Gilhooly

Timestamps:

• 00:00 Welcome Back & The Art of Lazy Podcasting
• 00:57 Success in Simplicity: My Podcasting Journey
• 01:17 Maximizing Content: The Multi-Episode Interview Strategy
• 03:13 Expanding Reach: The Benefits of Episode Splitting
• 04:05 Practical Tips for Efficient Podcasting
• 06:55 Experimenting with Episode Lengths: Insights & Outcomes
• 09:25 Concluding Thoughts on Podcasting Strategies

📧 Subscribe to the Newsletter >> https://veritysangan.com/newsletter

🔗 Read the Blog >> https://veritysangan.com

Don't forget to subscribe to the show!

Welcome to a bonus episode of the Lazy Girl's Guide to Podcasting!

This episode, I'm sharing eight essential tips to help you prepare for the Podcast Show London 2024 or any podcast event you might attend.

First things first, remember to eat amidst the excitement. Networking is crucial, so spend time chatting with others, even if you're attending solo. Don't miss out on exploring the exhibition stands; last year, I had a blast discovering new tech and ideas. Ensure you check the schedule and have a backup plan in case sessions are full. It's important to keep a cool head if things don't go as planned - don't be a twit if a session is full. Asking questions during talks can be invaluable, so don't shy away. Make sure you tell people about who you are and your show; you never know who you might meet. Lastly, have something tangible like cards or QR codes to share your podcast info easily.

These tips are not just for the Podcast Show London 2024 but can be applied to any podcasting event you attend.

Let's make the most out of these opportunities, learn as much as we can, and perhaps, I'll get to meet some of you there!

Timestamps:

• 00:00 Welcome to the Bonus Episode!
• 00:18 Getting Ready for the London Podcast Show
• 00:50 8 Essential Tips for Podcast Show Preparation
• 01:43 Networking and Making the Most of the Event
• 02:17 Exhibition Stands and Scheduling Strategies
• 04:12 Handling Full Sessions Gracefully
• 05:37 Engaging and Asking Questions
• 06:19 Promoting Your Podcast Effectively
• 08:25 Final Thoughts and Takeaways

📧 Subscribe to the Newsletter >> https://veritysangan.com/newsletter

🔗 Read the Blog >> https://veritysangan.com

Don't forget to subscribe to the show!

Let's chat about the potential impacts of a TikTok ban in the U.S. on podcasters.

With the uncertainty surrounding TikTok's fate and the evolving social media landscape, I explore whether podcasters should be concerned about the platform's future. In this episode, we will delve into the complexity of the situation, considering political, economic, and social factors.

Read the Blog Post: Should Podcasters Worry About a TikTok Ban? Here's 2 Reasons Why You Shouldn't

Highlights

• The potential fate of TikTok in the US - sale or ban.
• Impact on content creators, including podcasters using TikTok to promote their podcasts.
• Uncertainty around pending legislation and its approval timeline.
• Evolution of the social media landscape and the emergence of new platforms.
• Potential migration of users to other platforms in case of a TikTok ban.
• Possibility of new platforms outshining TikTok in the future.

Timestamps:

• 00:00:00 TikTok's Fate in the US and Its Implications for Podcasters
• 00:01:29 Should Podcasters in America Be Worried About TikTok?
• 00:02:11 The Impact of Pending Legislation on Social Media
• 00:03:22 Should Podcasters Worry About a Potential TikTok Ban in America?
• 00:04:32 My Opinion on Potential TikTok Ban and Impact on Social Media

🎧 Ep 63: Why I Quit Promoting My Podcast on TikTok

Are you inadvertently killing your podcast's growth by being resistant to change?

Because here's the truth - being creatures of habit, we podcasters often shy away from trying new things, even when our current approach isn't yielding the desired growth that we want to see.

In this episode, I'll encourage you to take a critical look at your podcast's performance. If you're not seeing the growth you envisioned, whether it's in downloads, audience retention, or any other metric that defines success for you, it might be time to step out of your comfort zone. Don't let the fear of losing existing listeners hold you back from rebranding, revamping your show notes, or experimenting with different episode formats.

To help you on this journey, I'll share three actionable tips with you that you can implement today.

Remember, growth often lies outside our comfort zones. Don't let the fear of change hinder your podcast's true potential. Embrace new ideas, listen to your audience, and be willing to adapt your strategies. Share this message with your fellow podcasters who might also benefit from these insights.

Highlights

• Importance of being open to change and adaptation in podcasting
• Podcasters' fear of making changes and hindering growth
• My experience of rebranding and achieving growth
• Strategies for improving podcast growth, such as optimizing show notes and using keyword research
• Defining and tracking podcast growth beyond download numbers
• Spreading the word about your podcast and leveraging word-of-mouth referrals
• Easy wins for growing your podcast audience, including content optimization and audience engagement
• Top three tips for growing your podcast audience: promoting to everyone, experimenting with keywords, and trying out different categories.

Timestamps:

• 00:00:00 Intro
• 00:01:07 Exploring Audio Recording Platforms
• 00:01:54 Are You Killing Your Podcast Growth?
• 00:03:07 Embracing Change in Podcasting: Overcoming the Fear of Making Changes
• 00:06:29 The Importance of Growth in Podcasting
• 00:06:57 Tips on How to Grow Your Podcast Audience
• 00:07:30 Strategies to Grow Your Podcast Audience
• 00:08:21 3 Tips for Growing Your Podcast Audience

📧 Join the 5-day email growth challenge ➡️ https://veritysangan.com/5daychallenge

In this podcast episode, we'll discuss 10 key learnings from recording over 100 episodes of this podcast. We will talk about having no rules in podcasting, not needing to quit your day job to have a successful podcast, taking breaks from podcasting, assessing the quality of advice from podcasting “gurus”, embracing the supportive community, debunking the need for expensive equipment+video, and defining podcast “success” on your own terms.

Main Discussion Points:

• Podcasting has no rules - you can talk about anything and structure your show however you like
• You don't need to quit your day job or go "full time" with your podcast
• It's fine to miss publishing episodes some weeks
• Some self-proclaimed podcasting "gurus" repeat outdated or questionable advice
• The podcasting community wants to see everyone succeed
• "Podcast strategy" means different things to different people
• You don't need to monetize your podcast
• Podcasting can be very inexpensive to produce
• Video is optional for podcasts
• Defining a "successful" podcast depends on your goals

Episodes Mentioned:

Ep 6: How to Have a Successful Podcast – Hint; It’s Not What You Think!

Timestamps:

• 00:00:00 Intro
• 00:01:58 The Freedom of Podcasting
• 00:02:27 Lessons Learned from Over 100 Episodes of Podcasting
• 00:03:26 Tips for Managing a Podcast as a Side Hobby
• 00:05:02 Podcasting Tips: What You Need to Know
• 00:07:12 Podcasting Insights from Verity Sangan
• 00:08:40 Monetizing Your Podcast vs Keeping it Non-Monetized
• 00:09:17 Tips for Podcasters: How to Save Money and Time

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Pitching to be a guest on someone else's podcast can often seem as a daunting task. But when Sarah Hopkinson from CopyHop contacted me to pitch to be a guest, I was blown away by her email. It was specific, to the point, and told me exactly how she'd fit with my podcast and you as the podcast audience.

So, in this episode, I chat to Sarah all about how she crafted her pitch. She shares her framework for crafting a personalised email to podcast hosts that will make your request stand out from all of the others. Her podcasting tips for pitching to guest on other people's podcasts are not to be missed.

And as promised, below is the EXACT pitch email that Sarah sent to me to pitch herself to guest on The Lazy Girl's Guide to Podcasting.

Read the Blog Post: 3 Top Tips for How to Write the Perfect Podcast Guest Pitch >> https://veritysangan.com/how-to-write-the-perfect-podcast-guest-pitch/

Timestamps:

• 00:00:00 Intro
• 00:01:15 Crafting a Personalized Email Pitch to Be a Podcast Guest
• 00:03:09 Effective Podcast Pitching Strategies
• 00:07:40 How to Write a Compelling Pitch Email to Be a Podcast Guest
• 00:13:43 Tips for Following Up on Podcast Pitches
• 00:21:12 Turning Podcast Episodes Into Emails

Sarah's pitch email:

Hi Verity, 

As an inherently Lazy Girl, I was so happy when I discovered your podcast at the end of last year! As you say yourself, your episodes are really binge-able and I've been enjoying listening to them, especially your Taylor Swift/podcasting mash-up ep (oh my god, I'd LOVE it if she did her own podcast!!). There are a lot of voices in podcasting and podcasting advice, but yours is one of the most insightful and fun.

I am emailing you for a reason: I know that 2024 is your year of email so I was wondering if you'd be open to me guesting on The Lazy Girl's Guide to Podcasting to talk a little about the opportunities for podcasters who master email marketing? 

I also work in the podcasting industry, helping podcasters to grow their show and their influence through strategically remarketing their content. Last year, I gave a seminar to a group of podcasters about how to run a great email list for their podcast with less effort, touching on why email is a great medium to connect with subscribers, how to use AI to repurpose podcast episodes whilst maintaining content quality and the different kinds of emails to send to your podcast list. It was a great success and it encouraged those podcasters to start or keep going with their email list without putting as much work into it.

I'd love to discuss all or some of the above on your podcast and if you'd like to have me as a guest, I'd be delighted to promote your episode far and wide. However, I appreciate that you know your audience best so I'll leave it up to you to think about :)

Hope that the sun is shining on you in Jersey and that the Taylor Swift n*des scandal didn't leave a Blank Space in your episode download numbers!

Have a great day!

~Sarah at CopyHop~ 

Sarah's email series: https://crafty-hustler-1231.ck.page/9cd9d402ea

Guest bio:

Sarah Hopkinson is a Brit living in the south of France. After working in online content for 5 years, she set up her copywriting business in 2021 and quickly pivoted to helping podcasters grow their show by repurposing their content into other forms of written content. When she's not working on her business she's working out, taking day trips to Italy and watching The Office.

• Website:https://copyhop.co/
• LinkedIn:https://www.linkedin.com/in/sarah-hopkinson/
• Instagram:https://www.instagram.com/copyhop

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It's safe to say that as a podcaster, marketing your podcast probably takes up most of your time. And the thought of effectively promoting your podcast via email marketing might just sound a step too far.

So, in this episode, we're joined by Sarah Hopkinson from CopyHop to discuss the importance of building an email list to promote your podcast, how to build that email list, and how to get your podcast audience to engage with the email content.

We chat about all things lead magnets, as well as other innovative ways to build up your email list. Discover key insights and podcast tips on transforming your email list into a vibrant community and enhancing your podcast marketing efforts.

Podcasting freebies: https://veritysangan.com/freebies

Sarah's email series: https://crafty-hustler-1231.ck.page/9cd9d402ea

Highlights:

• Importance of building an email list for podcasters
• Benefits of email marketing for podcasters
• Strategies for engaging podcast audiences through email
• Tips for writing effective email newsletters for podcasts
• Metrics to track in email marketing for podcasts
• Optimization tips for email marketing for podcast promotion
• Growing mailing lists for podcasters
• Importance of welcome sequences in email marketing
• Enhancing email marketing strategy for podcasters
• Creating effective email copy for lead magnets
• Building businesses around podcasting
• Challenges podcasters face in standing out

Timestamps:

• 00:00:00 Introduction
• 00:01:34 The Importance of Email Lists for Podcasters
• 00:05:46 Tips for Emailing Your Podcast Listeners
• 00:07:18 Building an Email List for Your Podcast
• 00:08:32 Writing Email Newsletters for Podcasts
• 00:09:55 Increasing Click Through Rates in Email Marketing
• 00:11:28 Optimizing Email Marketing for Podcast Promotion
• 00:15:00 Tips for Growing Your Podcast Email List
• 00:18:02 Building an Effective Email Marketing Strategy for Your Podcast
• 00:19:22 Optimizing Email Copy for Lead Magnets

Guest bio:

Sarah Hopkinson is a Brit living in the south of France. After working in online content for 5 years, she set up her copywriting business in 2021 and quickly pivoted to helping podcasters grow their show by repurposing their content into other forms of written content. When she's not working on her business she's working out, taking day trips to Italy and watching The Office.

• Website: https://copyhop.co/
• LinkedIn: https://www.linkedin.com/in/sarah-hopkinson/
• Instagram: https://www.instagram.com/copyhop

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In this episode, I explore the idea of interviewing your competitors on your podcast. When considering this, it's important to differentiate between general competitors and direct competitors.

General competitors simply exist in your broader niche and can provide additional perspectives to conversations. Direct competitors target the exact same audience as you and sell similar offerings.

If you're using your podcast to attract ideal clients or customers, interviewing direct competitors may not be the most strategic move. You don't want to provide your audience with other options besides yourself. However, there can be value in interviewing general competitors as a way to add more diversity of opinions and insights for your listeners' benefit.

When considering who to interview, my biggest podcasting tips is that you want to select guests who will truly add value for your listeners and align with your podcast objectives. The key is finding the right balance between collaborating with others in your niche and safeguarding your own business interests.

Episodes mentioned:

• Ep 10: Guest Booking Tips: It’s Not About the Numbers
• Ep 18: Why You Need A Podcast Guest Release Form (and How to Write One)
• Ep 56: How to Attract High-Value Guests to Your Show

Highlights

1. Should you interview your competitors on your podcast?
2. Differentiating between generalized competitors and direct competitors
3. Considering if podcast guests are competitors or collaborators
4. Pricing as a factor in determining if someone is a direct competitor
5. Evaluating the potential benefits and drawbacks of interviewing competitors on your podcast
6. Deciding on potential guests based on whether they are general competitors or direct competitors
7. Balancing the benefits of collaboration with protecting your own interests when interviewing competitors on your podcast

Timestamps:

• 00:00:00 Intro
• 00:00:20 Should You Interview Your Competitors on Your Podcast?
• 00:02:15 Strategic Approaches to Engaging with Competitors in a Niche Space
• 00:03:56 Considering Whether Podcast Guests Are Competitors or Collaborators
• 00:05:38 Should You Interview Your Competitors on Your Podcast?
• 00:06:45 Consider the Type of Guests You Invite on Your Podcast
• 00:08:01 Interviewing Competitors: Tips and Considerations

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🔗 Read the Blog >> https://veritysangan.com

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In this episode, I am going to answer one of my most asked questions: How much time do I need to podcast? So this episode will answer that question and also give you some podcasting tips for your own process for running your podcast efficiently.

When researching an episode, I spend a maximum of 30 minutes gathering accurate information. My solo episodes run 10-20 minutes while my guest interviews last up to 60 minutes. I aim for a 1:1 ratio between recording and editing time. So if an episode takes 20 minutes to record, I'll spend 20 minutes editing it.

For promotional content, I lean on tools like Canva and Summarize. In about an hour a week, I can create social captions, graphics and short video clips. I'm most active in engaging with other podcasters on Twitter.

To interview guests smoothly, I set up automated booking links, research each guest beforehand, and prepare 3-4 potential questions. This prep ensures an on-topic, professional discussion.

Listen in for more tips to make your podcasting production process run as smoothly as possible.

Tools mentioned:

• Lazy Pod Club - https://veritysangan.com/lazypodclub
• SummarAIze - https://veritysangan.com/summaraize
• Canva - https://veritysangan.com/canva

Highlights:

• The efficiency of the podcast recording process
• Importance of accurate information and quick research
• Duration of solo episodes and guest interviews
• Time requirements for editing
• Balancing recording and editing in podcast production
• Workflow for podcast editing and promotion

Timestamps:

• 00:00:00 Intro
• 00:01:20 Podcast Recording Process Optimization
• 00:02:28 Podcast Recording and Editing Insights
• 00:03:29 Finding the Right Balance Between Recording and Editing Podcasts
• 00:06:14 Managing Time for Podcast Production and Promotion
• 00:07:43 Tips for Setting Up a Successful Podcast Guest Interview Process
• 00:09:05 Tips for Running a Podcast Efficiently

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🔗 Read the Blog >> https://veritysangan.com

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I want to provide you with a detailed breakdown of how much it really costs me to start and run my podcast, The Lazy Girl's Guide to Podcasting.

This episode is honest, and it's gritty. And it's something that not enough podcasters are covering or being honest about.

I'm going to be completely transparent and break down every expense - from software subscriptions to website fees. My hope is that this will give you a realistic idea of what to budget for if you want to start podcasting or aren't sure about your own podcast spend.

I encourage you to calculate your own cost per episode, whether podcasting is a hobby or a business. It's important to understand exactly what you are investing and make sure it aligns with the value you receive. I'll give you some strategies and podcasting tips to help you calculate your cost per episode and also insights into the tools that I use for my podcast.

Tools mentioned:

• Captivate.fm - https://veritysangan.com/captivate
• Riverside.fm - https://veritysangan.com/riverside
• SummarAIze - https://veritysangan.com/summaraize
• Canva Pro - https://veritysangan.com/canva
• Thrivecart - https://veritysangan.com/thrivecart
• Hostinger - https://veritysangan.com/hostinger
• Elementor Pro - https://veritysangan.com/elementorplugin
• WPRocket - https://veritysangan.com/wp-rocket

Highlights:

• Podcast hosting costs with Captivate.fm
• Graphics creation with Canva
• Software used for podcasting: Riverside FM and Summarize
• Website expenses breakdown: domain name, WordPress, Elementor Pro, WP Rocket
• Email marketing with ConvertKit
• Cart checkout with ThriveCart
• Total annual spend on the podcast
• Comparison to podcast manager costs
• Using AI tools like Summarize for content creation
• Importance of knowing your podcast costs and evaluating spending per episode

Timestamps:

• 00:00:00 Intro
• 00:02:00 Podcast Software Expenses
• 00:04:26 Website Expenses
• 00:05:11 Tools for Email Marketing and Cart Checkout
• 00:08:20 Cost breakdown of running a podcast
• 00:11:18 Streamlining Content Creation with AI Tools
• 00:12:09 The Cost of Podcasting: A Breakdown of Expenses

📧 Subscribe to the Newsletter >> https://veritysangan.com/newsletter

🔗 Read the Blog >> https://veritysangan.com

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Do you experiment enough with your podcast?

In this episode, I am joined by Adam from Podcasting Business School to discuss the importance of experimenting more with your podcast. I know it can be scary to try new things, worried you might lose listeners. But be brave - what's the worst that could happen? The worst-case scenario is that your listeners will skip an episode they don't love rather than unsubscribe.

We share examples and podcasting tips of experiments, like workshop weeks with multiple episodes released at once and incorporating audience audio clips. Podcasting is still new with few rules, so we have so much room for creativity.

Consider what's holding you back from experimenting. Is it fear of failure? Know that one "bad" episode won't ruin your podcast. And trying new things, whether it's your format, guests, topics, or marketing, could take your show to the next level.

I'm here to tell you - be fearless. The opportunities here are immense, for both hosts and guests. This is the frontier, and together we're still shaping what podcasting can become. So try something new today! What do you have to lose?

Highlights:

• The fear of putting out a bad episode and losing subscribers.
• Examples of podcast experiments, such as workshop weeks and audience audio clips.
• Creating snippet episodes to cater to a specific audience.
• The evolving nature of podcasting and the lack of rules.
• The freedom and opportunity podcasting provides for creators and guests.
• Podcasting as a business tool and its growth and acceptance.
• Using experimentation to improve format, guests, questions, topics, and marketing.
• Overcoming the fear of potential outcomes and embracing new ideas.



Timestamps:

• 00:00:00 Do You Experiment Enough with Your Podcast?
• 00:01:07 How to be Fearless and Experiment with Your Podcast Content
• 00:03:49 The Frontier of Podcasting: Rule-Breaking and Innovation
• 00:05:51 The Potential of Podcasting as a Business Tool
• 00:08:45 Experimenting with Your Podcasting

Guest bio:

Adam Schaeuble is a full-time podcaster, podcasting business consultant, and the host of the Apple Top 100 ranked podcast Podcasting Business School. Adam uses his three-phase Podcasting Business Accelerator process to help coaches, consultants, and service providers leverage podcasting to generate a 6 figure income stream while subtracting at least ONE day from their work week.

• Listen to Podcasting Business School: https://www.podcastingbusiness.school/
• Website: https://www.podcastingbusiness.school/
• Instagram: https://www.instagram.com/podcastingbusinessschool/

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Are you ever hit with shiny object syndrome when it comes to podcasting tech? You know what I mean; you see (or hear) someone talking about another piece of podcasting tech, and you're convinced that switching to something new will propel your podcast forward.

But is the grass always greener on the other side?

It's a common struggle of podcasters; facing analysis paralysis when it comes to choosing podcasting tech tools and platforms. So in this episode, I share my experience of feeling stuck in the endless search for the perfect tools and emphasize the importance of prioritizing content creation over constantly trying new tools.

We talk about how and why it's so important to focus on the basics, such as a podcast hosting platform, recording and editing software, and graphic design tools for podcast artwork. I'll even give you some recommendations for podcast tech and software that you might want to check out if you haven't found something you like yet.

But overall, the biggest podcast tips for this episode is to stop getting distracted by 'shiny object syndrome' and sticking with what works best for you as the podcaster, and your podcast.

Afterall, your audience come to you for your content; not because of the tech you've used during production.

Tools mentioned:

• Captivate.fm - https://veritysangan.com/captivate
• Buzzsprout - https://veritysangan.com/buzzsprout
• Riverside.fm - https://veritysangan.com/riverside
• Canva - https://veritysangan.com/canva

Highlights:

• Importance of prioritizing content creation over tech tools
• Advice to stick with what works and focus on basics
• Avoiding 'shiny object syndrome' in podcasting tech
• Essential tools for starting a podcast: hosting platform, recording/editing software, graphic design tools
• Importance of having the basics in place and focusing on content creation

Timestamps:

• 00:00:00 Intro
• 00:01:07 Overcoming Podcast Tech Analysis Paralysis
• 00:03:08 Stick with What Works and Focus on the Basics - Podcasting Advice
• 00:04:27 Essential Tools for Starting a Podcast
• 00:07:50 Advice on Choosing Podcast Tech Stack Wisely

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I know first-hand how tough it can be to land on the perfect name for your podcast. So if you're struggling to name your new podcast, or wondering if you should rename your existing show, I want to share three crucial podcasting tips to consider:

First, ensure your title targets keywords your audience is actually searching for. You want your podcast to appear when listeners search relevant terms on Apple Podcasts or Spotify. Generic names or obscure puns likely won't rank well.

Second, create a title that speaks to your listeners and draws them in. The name should clearly communicate what they can expect from hitting play on your latest episode.

And third, it should be obvious at a glance what your show is about. Strong podcast discovery happens through word-of-mouth, with fans recommending episodes to their friends. So make it easy for them to explain what you cover.

The goal is to end up with a podcast name optimized for discovery and engagement. I want you to attract your ideal audience, keep them hooked, and make it effortless for them to share your show with like-minded friends. So let searchability, intrigue and clarity guide you as you name or even rename your podcast.

Read the Blog Post: How to Name Your Podcast in 2024 >> https://veritysangan.com/how-to-name-your-podcast-in-2024/

Highlights:

• The importance of selecting a podcast name that reflects content and resonates with your target audience
• Being open to changing podcast title if needed
• Value of experimentation and adaptation in podcast naming
• Strategies for naming a podcast to improve searchability and discoverability
• Using relevant keywords in podcast titles for search rankings

Timestamps:

• 00:00:00 Intro
• 00:01:45 Choosing a Name for a Podcast
• 00:04:34 Tips for Creating Engaging Podcast Titles
• 00:05:28 Tips for Improving Podcast Discoverability
• 00:06:40 The Importance of Clearly Communicating Your Podcast's Content

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Josiah and Travis from Print on Demand Cast join us in this episode to discuss common mistakes in the print-on-demand industry, particularly for podcasters using print-on-demand for their podcasting merch.

They share their top podcasting tips for starting print-on-demand services for podcast merchandise and explore different types of print-on-demand products and services and how podcasters can leverage them for their podcasts.

Travis and Josiah provide valuable insights on how to navigate the landscape of merchandising and highlight the importance of engagement with the audience. They emphasize the variety of merchandise beyond t-shirts and hoodies, offering a wide range of products for podcasters to consider.

Additionally, they discuss the Print on Demand Cast podcast as a helpful resource for those looking to learn more about the print-on-demand business model.

Highlights:

• Common mistakes in the print-on-demand industry
• Top tips for starting print-on-demand services for podcast merchandise
• Different types of print-on-demand products and services
• How podcasters can leverage print-on-demand for their podcasts
• Navigating the landscape of merchandising in print-on-demand
• Importance of engagement in print on demand for podcast merchandise
• Variety of merchandise options beyond t-shirts and hoodies
• Insights on starting a print-on-demand journey
• Introduction to the Print on Demand Cast podcast as a resource

Timestamps:

• 00:00:00 Intro
• 00:01:00 Common Mistakes in Print-on-Demand Merch
• 00:01:21 Tips for Starting a Print-on-Demand Journey for Podcast Merchandise
• 00:18:37 Discussion on Print on Demand with Travis Josiah

Guest bio:

Travis and Josiah have been selling products online since 2014. In 2017, Travis made the switch to begin selling print on demand products and Josiah was soon to follow. Over the first few years of POD, they talked about starting a podcast that they wished was available when they began, but drug their feet until eventually creating the Print On Demand Cast in late 2020.

Over the past few years the show has grown and both Travis and Josiah have learned a lot about podcasting and print on demand. Today with more than 175 episodes, they continue to enjoy sharing all about the Print On Demand industry, as well as the weekly dad joke and whatever other entertaining or silly anecdote will make the other laugh!

• Website:http://printondemandcast.com
• Facebook:https://www.facebook.com/printondemandcast
• Instagram:https://www.instagram.com/printondemandcast/
• YouTube:https://www.youtube.com/@PrintOnDemandCast

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In this episode of The Lazy Girl's Guide to Podcasting, I'm joined by Travis and Josiah from Print on Demand Cast to discuss creating merchandise for your podcast using print-on-demand services.

They provide practical podcasting tips on getting started with print-on-demand, deciding what products to sell, designing effective merch, avoiding common mistakes, and leveraging merch to promote your show.

Highlights

• Definition and significance of print on demand in e-commerce
• Leveraging print-on-demand services to generate revenue for podcasts
• Platforms for creating and selling merchandise for podcasts (e.g., Printful, Spring, Teespring)
• Designing merch that resonates with the podcast audience
• Importance of utilizing existing assets like logos and websites for merch design
• Creating niche branded merchandise to appeal to listeners
• Tips for setting up merchandise from a print-on-demand service for a podcast
• Keeping merchandise relevant to the podcast's content and audience

Timestamps:

• 00:00:00 Intro
• 00:01:13 Print on Demand Business and Podcasting Journey
• 00:02:51 Print-on-demand and E-commerce Businesses
• 00:07:23 Monetizing Podcasts Through Merchandise
• 00:08:33 Exploring the Business of Print on Demand in Podcasting
• 00:11:00 Creating Merch for Your Podcast: A Beginner's Guide
• 00:14:55 Strategies for Creating and Selling Podcast Merchandise

Guest bio:

Travis and Josiah have been selling products online since 2014. In 2017, Travis made the switch to begin selling print-on-demand products and Josiah was soon to follow. Over the first few years of POD, they talked about starting a podcast that they wished was available when they began, but drug their feet until eventually creating the Print On Demand Cast in late 2020.

Over the past few years, the show has grown and both Travis and Josiah have learned a lot about podcasting and print on demand. Today with more than 175 episodes, they continue to enjoy sharing all about the Print On Demand industry, as well as the weekly dad joke and whatever other entertaining or silly anecdote will make the other laugh!

• Website:http://printondemandcast.com
• Facebook:https://www.facebook.com/printondemandcast
• Instagram:https://www.instagram.com/printondemandcast/
• YouTube:https://www.youtube.com/@PrintOnDemandCast

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In this episode, I dive into the world of podcasting statistics, shedding light on the potential inaccuracies and unreliability of common metrics. Don't solely judge your podcast's success based on numbers like episode count or downloads. Success is more than reaching arbitrary thresholds – it's about creating meaningful content that resonates with your audience!

Remember, podcast ranking metrics can be misleading and vary across platforms. Look beyond the numbers to truly understand your podcast's performance and impact. Keep creating authentic content, and don't get discouraged by the stats!

Highlights:

• Discussing the misleading and unreliable nature of podcasting statistics and rankings.
• Exploring different measurements used to determine a podcast's ranking.
• Challenging the significance of being in the top percentage of podcasts for success.
• Highlighting the flaws in commonly used podcasting metrics.
• Questioning the validity of defining podcast success based on episode count or download numbers.
• The variability of podcast ranking metrics across platforms and criteria.

Timestamps:

• 00:00:00 Intro
• 00:00:35 Why Podcasting Statistics are Absolute BS
• 00:05:09 Exploring Podcasting Statistics and Rankings
• 00:10:43 Understanding Podcast Ranking Metrics and Statistics

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In this week's Tech Thursday episode, I'm talking all about taking short snippets from your podcast episodes and repurposing them as promotional videos for social media, such as Instagram Reels and TikTok.

I'll highlight some useful features in Riverside FM, like their Magic Clips tool that automatically selects clips from your episodes that could work well for social media. We will discuss using AI tools like Riverside and VideoAI for creating and editing video content, pointing out the advantages and minor limitations of each platform.

You'll discover the importance of adding captions to social media videos to boost engagement and accessibility. And I will also share with you my process for making shareable videos with captions for Instagram, LinkedIn, Twitter and more.

Read the Blog Post: How to Use TikTok to Promote Your Podcast

Links Mentioned:

• Ep 63: Why I Quit Promoting My Podcast on TikTok
• Riverside.fm -https://veritysangan.com/riverside
• Vidyo.ai -https://vidyo.ai
• ContentStudio -https://veritysangan.com/contentstudio

Highlights

• Repurposing podcast snippets for promoting on social media platforms like Instagram Reels and TikTok.
• Using Riverside FM to create video snippets for social media promotion, including the new Magic Clips feature.
• Advantages of using VideoAI for generating captions in videos and comparison with Riverside's caption options.
• Tips for saving upload minutes on VideoAI by creating clips on platforms like Riverside.
• Importance of adding captions to social media videos for increased engagement and accessibility.
• Creating engaging social media videos for promoting podcasts with captions, visuals, and audiograms.

Timestamps:

• 00:00:00 Intro
• 00:00:22 How to Use Podcast Snippets for Instagram Reels and TikTok Videos
• 00:01:22 Using Riverside FM to Create Video Snippets for Social Media Promotion
• 00:02:30 Using AI Tools for Content Creation and Editing
• 00:03:24 Benefits of Using VideoAI for Captioning
• 00:04:41 Tips for Using Video AI and Riverside for Podcast Editing
• 00:09:00 Master Class Ideas and Behind-the-Scenes Recording

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🔗 Read the Blog >> https://veritysangan.com

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Are podcasting rules even real?

In this episode, I reveal the 7 podcasting rules I deliberately break...and how that unconventional approach led my show to exponential growth.

You won't find intros, outros, or strict formatting here. Instead, I skip the fluff and focus on quality content that connects with my listeners.

I'll share my podcasting tips on why I don't waste money on expensive equipment or studios, rarely bother with video, and steer clear of interview-only formats.

My rule-breaking style clearly works - my podcast continues growing its audience every single month.

Whether you're an experienced podcaster or just starting out, I'll inspire you to throw out the rulebook and redefine what it takes to truly thrive.

Highlights:

• Not having a traditional intro and outro
• Not following a strict episode format
• Including transcripts in episodes for SEO purposes
• Not upgrading equipment
• Not using a script

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I often get asked about the tech and tools that I use for podcasting. And whilst it does change from time-to-time, in this episode, I’m going to share an in-depth look at my podcast tech stack.

I’ll be sharing the podcasting tips for the tools and software I use to produce this podcast show and discuss the importance of having the right tech setup for podcasting success.

My podcasting arsenal is well-equipped with a range of tech tools to streamline the podcast production and promotion efforts.

My Podcast Tech Stack:

• Captivate.fm - https://veritysangan.com/captivate
• Riverside.fm - https://veritysangan.com/riverside
• SummarAIze - https://veritysangan.com/summaraize
• Vidyo.ai - https://vidyo.ai
• Canva - https://veritysangan.com/canva
• ContentStudio - https://veritysangan.com/contentstudio

Highlights:

• Importance of having the right tech setup for podcasting success
• Podcast hosting platform (Captivate.fm) for managing and distributing podcast episodes
• Riverside FM for recording and editing podcast episodes
• Use of Video AI for generating captions for social media clips
• Efficiency of Summarize in generating promotional content
• Use of email blasts and newsletters for promoting podcast episodes - ConvertKit
• Utilization of Canva for graphics

Timestamps:

• 00:00:00 Podcast Tech Stack Overview
• 00:00:24 Podcast Tech Overview
• 00:01:02 Benefits of Using a Podcast Hosting Platform like Captivate
• 00:02:48 Using Riverside and Video AI for Podcast Editing
• 00:03:53 Tech Stack for Podcast Promotion
• 00:06:18 Using Email Blasts for Weekly Newsletters

Newsletter Sign Up: https://veritysangan.com/newsletter

Highlights:

• The mistake of not consistently producing weekly content
• The misconception that podcasts need to be solely interviews
• The importance of utilizing your own knowledge and expertise for hosting a show
• Balancing the need for finding new listeners with giving existing listeners a reason to come back
• Creating a sense of community and offering value to retain and attract listeners
• The power of podcast recommendations from friends and family in podcast discovery

Timestamps:

• [00:00:00] Intro
• [00:00:51] The main mistakes that podcasters are making
• [00:05:22] Podcasts don't have to be 100% interviews
• [00:06:22] Creating Marketing Info for New and Current Listeners
• [00:07:28] Retaining Current Listeners in Podcasting

Guest bio:

Adam Schaeuble is a full-time podcaster, podcasting business consultant, and the host of the Apple Top 100 ranked podcast Podcasting Business School. Adam uses his three-phase Podcasting Business Accelerator process to help coaches, consultants, and service providers leverage podcasting to generate a 6 figure income stream while subtracting at least ONE day from their work week.

• Listen to Podcasting Business School: https://www.podcastingbusiness.school/
• Website: https://www.podcastingbusiness.school/
• Instagram: https://www.instagram.com/podcastingbusinessschool/

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You won't believe what happened to my podcast recently!

I released an episode titled "What Taylor Swift Can Teach Us About Podcasting" on January 30th. In it, I used Taylor Swift and her ever-changing music eras as a metaphor for adapting your podcast content and promotion strategies over time.

Little did I know, that same weekend the episode launched, searches for "Taylor Swift" were completely banned on Twitter after some scandalous AI-generated images of her emerged online.

This was really bad timing on my part and here's why: I rely heavily on Twitter for promoting my podcast and driving listeners to new episodes.

A huge majority of my podcast downloads come directly from Twitter, and it's where most of my new listeners find me too. So when people suddenly couldn't search Taylor's name that week, it meant my podcast episode likely wasn't showing up in any Twitter searches either. (And I'd banked on that being a clever way to potentially reach some new listeners).

I couldn't believe such an unforeseen consequence!

As content creators, we can strategize search engine optimization and promotion plans, but we can't always predict what social platforms will restrict access to each day. Whether it's election censorship or COVID misinformation crackdowns, search bans happen more than we realize.

While downloads stayed strong that week (thanks loyal listeners!!), this whole debacle made me realize I need to actively promote old episodes to capture new listeners from searches.

So that's exactly what I'm going to do - rerun a special promotional campaign just for my Taylor Swift episode in case anyone looks her up now that the name ban has been lifted. You never know who may discover and subscribe to the show from it popping up in more keyword searches!

I hope relaying my own podcast visibility challenges gives you some helpful tips and food for thought. When the algorithms seem to work against us, we have to get creative with repeating and repurposing content across multiple platforms. As the saying goes, the show must go on...even when our favorite pop star suddenly disappears from the Twitterverse!

Timestamps:

• 00:00:00 Intro
• 00:00:49 Taylor Swift Searches Blocked on Twitter: A Complete Coincidence
• 00:02:08 Twitter Ban Affects Content Discovery
• 00:04:27 You Can't Always Control What Social Media Does or Doesn't Do
• 00:06:12 Reflections and podcast promotion tips

Highlights:

• The impact of the Taylor Swift AI-generated n*de scandal on my podcast
• Keywords relating to my podcast episode being temporarily blocked on Twitter
• Search engines and social media platforms censoring and blocking information during past events
• The unpredictability of what might be banned or restricted at any given time
• Running campaigns to promote content and potentially reach new audiences
• What I learnt from this whole experience and what it means for podcast marketing and promotion - including some podcasting tips for when a marketing campaign maybe doesn't go as planned

Listen to Episode 66: What Taylor Swift Can Teach Us About Podcasting

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Are you feeling inspired to get branded photos for your podcast; but want to go the DIY route?

In this podcast episode, I talk to Krista Campbell from She Calls Her Shots podcast about the importance of good lighting and composition in creating branded photographs. Krista suggests going outside for the best light and using the back camera on your phone for higher-quality photos. She also recommends using an app like Sunseeker to determine the position of the sun on cloudy days.

Krista shares photography tips on taking brand images of ourselves, emphasizing the importance of keeping it simple and focusing on how you want to feel in the photos. She suggests incorporating your brand's identity and values into the images or, if you're just starting off, focus on building connection and trust.

We discuss podcasting tips and tricks for creating podcast artwork, including the importance of lighting and composition, finding a suitable background, and using editing apps.

Highlights:

• Importance of good lighting for brand photography
• Going outside for the best natural light
• Using the back camera on your phone for higher-quality photos
• Avoiding harsh sunlight or bright light behind you
• Using an app like Sunseeker to determine the position of the sun on cloudy days
• Tips for taking brand images of yourself, including keeping it simple and focusing on how you want to feel
• Incorporating your brand identity and values into the images
• Building connection and trust through brand photography
• Tips for creating podcast artwork, including lighting, composition, and finding a suitable background
• Best editing apps for podcast artwork

Timestamps:

• [00:00:00] Intro
• [00:00:37] Amazing Review for the Podcast
• [00:01:06] Tips for DIY Brand Photography
• [00:07:20] Tips for Taking Brand Images of Yourself
• [00:08:22] Tips for Creating Amazing Podcast Artwork with Krista
• [00:11:12] Building a Business with Ease and Flow

Guest bio:

• Krista Marie is a photographer, podcast host and business coach for women creatives & small business owners. She is the host of the She Calls Her Shots Podcast, a show dedicated to creative business owners. She helps them in creating a mindset focused around success & implementing the simple, effective strategies they need to grow a sustainable, thriving business! She spent 12+ years building a photography business from the ground up, relocating from Florida to California, while also working a full-time job. She built up her photography brand to include weddings, engagement sessions, personal branding sessions, and more.
• Website: https://heykristamarie.com/
• Instagram: https://www.instagram.com/heykristamarie
• She Calls Her Shots Podcast: Podcast: https://podcasts.apple.com/us/podcast/she-calls-her-shots/id1530321171

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How much thought have you put into the picture you have on your podcast artwork?

Or the images of yourself that you use to promote your podcast?

In this episode, I'm joined by Krista Campbell, a wedding and brand photographer who also hosts her own podcast: She Calls Her Shots.

We look at how brand photography bridges the gap between online presence and audience connection, going beyond traditional headshots.

Krista gives amazing photography tips for capturing the atmosphere, brand colors, and how props can help your listeners envision themselves working with you.

Learn why planning for a branding session is crucial and how to align your photographs with your podcast's brand for maximum impact. Lighting is highlighted as a key element in creating the desired audience connection.

Join us for these rarely talked about podcasting tips and find out how to find a specialized brand photographer, evoke the right feeling in your audience, and unleash the power of visuals in promoting your podcast.

Highlights:

• Importance of brand photography for podcasters
• Bridging the gap between online presence and connection with audience
• Beyond traditional headshots - capturing atmosphere, brand colors, and props
• Planning for a branding session
• Aligning photographs with podcast brand
• Considering how you want listeners to feel and brainstorming ideas
• Importance of lighting in creating a connection with audience
• Finding a brand photographer who specializes in brand photography
• Googling 'brand photographers' to find local professionals
• Finding someone who can evoke a certain feeling and help with planning
• Misconceptions around branding photography
• Building a strong visual identity and connecting with a target audience
• Finding a photographer who makes you feel comfortable and helps with posing and positioning
• Conveying emotion and understanding the target audience in branding shoot planning

Timestamps:

• [00:00:00] Intro
• [00:01:05] Defining Brand Photography
• [00:05:10] How to prepare for a branding session and get the photographs that you want
• [00:09:02] Tips for finding a brand photographer
• [00:11:03] The Importance of Branding Photography

Guest bio:

• Krista Marie is a photographer, podcast host and business coach for women creatives & small business owners. She is the host of the She Calls Her Shots Podcast, a show dedicated to creative business owners. She helps them in creating a mindset focused around success & implementing the simple, effective strategies they need to grow a sustainable, thriving business! She spent 12+ years building a photography business from the ground up, relocating from Florida to California, while also working a full-time job. She built up her photography brand to include weddings, engagement sessions, personal branding sessions, and more.
• Website: https://heykristamarie.com/
• Instagram: https://www.instagram.com/heykristamarie
• She Calls Her Shots Podcast: https://podcasts.apple.com/us/podcast/she-calls-her-shots/id1530321171

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Let's discuss an exciting announcement from Apple Podcasts - the introduction of automatically generated transcripts!

This feature is a lazy girl's dream, given that Apple Podcasts will provide you with AI automatically generated transcripts on your episodes for free.

Not only does this new feature make podcast content more accessible, but it also helps you as a podcaster to effortlessly widen your audience reach.

But what does this mean for those who are already paying for transcriptions? How and where can these transcriptions be downloaded? And how can you leverage this feature for generating show notes? Tune in to get all your questions answered and more! Plus, join me for my take on this new feature, as well as podcasting tips to figure out if this feature will suit your workflow or not.

Enjoy the episode!

Links:

Apple Podcasts article: https://podcasters.apple.com/support/5316-transcripts-on-apple-podcasts

Highlights:

• Introduction of automatic transcripts in Apple Podcasts
• Accessibility of podcasts for everyone
• Accessing transcripts from the episode details page
• Functions of the transcripts: reading the full text, searching for specific words or phrases, playing from a specific point in the episode
• Availability of transcripts shortly after publishing
• Downloading transcripts for use on other platforms
• Availability of the feature on iOS 17.4 and higher
• Languages currently supported: English, French, German, and Spanish

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In this episode, I'll discuss what we can learn about podcasting from Taylor Swift (although to my knowledge, Taylor Swift has not started her own podcast!). We talk about how you can't please everyone with your podcasting content and you need to focus on creating content for you and your core audience.

I say creating content for you; what I mean is content that you enjoy creating. Because if you're creating content that you don't enjoy, it shows. However, you also need to remember that your content can't be all about you and needs to provide some value to your audience and give them that reason to download your episodes.

I explore the idea of recording podcast episodes live and reaching more listeners, pushing myself out of my comfort zone, and experimenting with different formats.

I share strategies and podcasting tips for successful podcasting, such as:

• Defining your target audience
• Creating engaging content
• Promoting your podcast

We also talk about the importance of consistency and authenticity.

Disclaimer: Just in case it wasn't obvious, T-Swift has had nothing to do with the creation of this episode and everything I've talked about in this episode in relation to Taylor is simply my opinion. We're Swifites in our household and, in case you're wondering, I think that 'Speak Now' was her best, probably followed by 1989. I thought I'd include the disclaimer so as to try and prevent Taylor Swift and her legal team from suing me!

Highlights:

• Recording podcast episodes live and reaching more listeners
• Pushing yourself out of your comfort zone
• Experimenting with different formats
• Defining your target audience
• Creating engaging content
• Promoting your podcast
• The importance of consistency and authenticity

Timestamps:

• [00:00:00] Intro
• [00:02:37] You will never be able to appeal to all listeners with your podcast
• [00:05:06] Don't be afraid to experiment with your podcast format and content, but also don't change just because a few listeners complain
• [00:06:35] If you switch up your podcast format and your audience doesn't like it, you can always switch back
• [00:05:50] Focus on creating content you love and that resonates with your target audience

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Do you need an expensive microphone for your podcast to be legit?

In this episode, I chat with Adam Schaeuble from Podcasting Business School to debunk some common myths about needing expensive equipment to have a successful podcast. He's done over 1,000 episodes using just a $97 microphone, so he can speak from experience when he says fancy microphones are not essential!

What matters most in podcasting is consistently; delivering great content that serves your listeners, not tip-top perfect audio quality. Don't get caught up spending hours editing or let worries about background noise stop you from getting started. As long as your audience can hear and understand you, small imperfections don't really matter.

Our advice? Don't break the bank on podcasting gear, especially when you're first getting started. And don't get paralyzed trying to achieve podcast perfection - just start creating content. Stay consistent, connect with your listeners, and optimize as you go. Great content trumps all.

So come along and debunk the myth that you need ultra-expensive equipment. I'll show you how I've built a business with affordable tools and a focus on serving my audience. Let's change the conversation and share podcasting tips around what it really takes to succeed in podcasting.

Highlights:

• The importance of budget-friendly podcasting
• Investing in launching the podcast correctly rather than expensive equipment
• Adam Schaeuble's frugal approach to podcasting equipment
• The success of Adam's podcast with a $97 microphone
• The importance of consistency in podcasting
• Understanding the needs of different podcast genres
• The dangers of lazy podcasting and the importance of putting in effort
• The misconception that expensive equipment is necessary for a successful podcast

Timestamps:

• 00:00:00 Podcasting Business School Talks About Podcasting Equipment
• 00:01:06 The Cost of Adam Schaeuble's Podcasting Equipment
• 00:04:00 Building a Successful Podcast with Minimal Expenses
• 00:05:21 The Power of Consistency in Podcasting
• 00:07:19 The Importance of Editing Your Podcast
• 00:09:39 The pitfalls of lazy podcasting
• 00:12:07 You Don't Need Expensive Equipment to Start a Podcast

Guest bio:

Adam Schaeuble is a full-time podcaster, podcasting business consultant, and the host of the Apple Top 100 ranked podcast Podcasting Business School. Adam uses his three-phase Podcasting Business Accelerator process to help coaches, consultants, and service providers leverage podcasting to generate a 6 figure income stream while subtracting at least ONE day from their work week.

• Listen to Podcasting Business School: https://www.podcastingbusiness.school/
• Website: https://www.podcastingbusiness.school/
• Instagram: https://www.instagram.com/podcastingbusinessschool/

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It's episode 100 of The Lazy Girl's Guide to Podcasting!! And in this episode I discuss the importance of taking a break from podcasting when needed. This summer, I reduced my activity to prioritise self-care. It's crucial to prioritise health and well-being over maintaining a strict episode schedule.

Managing all aspects of the podcast on my own can be challenging, but I value the support from you guys, my awesome listeners!

Highlights:

• Importance of taking a break from podcasting
• Challenges of managing all aspects of the podcast alone
• Self-care to sustain creative energy
• Avoiding burnout in podcasting
• Balancing podcasting with self-care

Timestamps:

00:00:00 Intro

00:01:48 Taking a Break from Podcasting

00:06:22 The Importance of Self-Care in Podcasting

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Does your podcast promotion strategy need a shake-up?

In this episode, I chat with Adam Schaeuble from Podcasting Business School about the importance of promoting your podcast in the first 72 hours after its release.

Adam shares insightful podcasting tips for how to use this crucial window of podcast promotion and encourages podcasters to take advantage of algorithms on platforms like Apple Podcasts and Spotify.

By condensing marketing efforts into the first 72 hours, Adam explains how podcasters can generate more activity and increase their chances of being recommended to new listeners.

Adam highlights the need to maximize exposure during this period and emphasises quality over quantity's importance.

Highlights:

• Adam's podcasting journey and the importance of podcasting for businesses
• The importance of promoting your podcast in the first 72 hours of release
• Condensing marketing efforts into the first 72 hours to generate more activity and increase chances of being recommended to new listeners
• Maximizing exposure within the first 72 hours of podcast release.

Timestamps:

• 00:00:00 Intro
• 00:01:10 Promoting Your Podcast in the First 72 Hours
• 00:01:39 The 72 Hour Marketing Window for Podcast Promotion
• 00:06:35 Using podcast episodes to create multiple pieces of content
• 00:08:19 Promoting Your Podcast Within the First 72 Hours



Guest Bio:

Adam Schaeuble is a full-time podcaster, podcasting business consultant, and the host of the Apple Top 100 ranked podcast Podcasting Business School. Adam uses his three-phase Podcasting Business Accelerator process to help coaches, consultants, and service providers leverage podcasting to generate a 6 figure income stream while subtracting at least ONE day from their work week.

• Listen to Podcasting Business School: https://www.podcastingbusiness.school/
• Website: https://www.podcastingbusiness.school/
• Instagram: https://www.instagram.com/podcastingbusinessschool/

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In this episode, I discuss why I stopped using TikTok to promote my podcast show. I'll also quickly dive into my plans to focus more on live streaming in the future!

We will discuss how TikTok is an amazing platform for promoting a brand and for promoting a podcast, but if you're finding it to be just another platform that is eating up your time, then maybe you need to consider a different approach. There are so many social media platforms out there, and it is so easy to get lost down a rabbit hole.

Listen in as I unfold the six reasons why TikTok did not work for me and why I decided to step back from using it to promote my podcast. I'll give you actionable podcasting tips for making sure that promoting your podcast on social media isn't a drain on your creativity. Plus, I'll share some insights into showing up on the platforms that you enjoy and those which align with your podcasting audience.

Highlights:

• Why there was a lack of conversion from TikTok to actual podcast listeners
• How my preferred content creation methods didn't match well with TikTok's visually-focused format
• The importance of alignment between your podcast and the platforms you choose to promote on
• Why you should invest your energy into platforms you actually enjoy using

Join me as I honestly navigate this tough decision to quit using TikTok for podcast promotion, concluding: "Why not put your energy into creating the content that you do enjoy and showing up on the platform or platforms that you also enjoy?"

You'll gain a new perspective on platform selection and social media usage for podcast promotion.

Timestamps:

• [00:00:00] Introduction: Quitting TikTok for Podcast Promotion
• [00:01:45] Reason 1: Lack of Conversion from TikTok to Podcast Listeners
• [00:03:12] Reason 2: Mismatch of Content Creation Methods on TikTok
• [00:04:47] Reason 3: Importance of Aligning with Platforms You Enjoy
• [00:06:20] Reason 4: Exploring Alternatives for Podcast Promotion
• [00:07:56] Reason 5: Leveraging Twitter Spaces for Live Streaming
• [00:09:18] Reason 6: Future Plans for Podcast Promotion
• [00:10:45] Conclusion: Finding the Best Platforms for Your Podcast

🎧 Ep 54: My Weekly Downloads Dropped by 78% - Here's Why

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Have you found your podcast host to be lacking in features?

This is exactly the scenario I found myself in when I was with my previous podcasting host, Megaphone. I found that (for me) the interface wasn't the best, and I found a lack in features to help grow my podcast.

So, in this episode, I talk about my decision and experience to switch my podcast hosting platform from Megaphone to Captivate.fm. I'll go through the reasons why I decided that Megaphone wasn't the podcast hosting platform for me and also why I decided to move over to Captivate.fm.

Scroll up and hit play to listen to this episode and pick up some podcasting tips that will help you if you're on the fence about choosing either Megaphone or Captivate.fm as your podcast hosting service. You'll also pick up podcasting tips about how to choose the podcast host that best suits your own podcast.

Episodes mentioned:

• Ep 27: Buzzsprout: Is It Worth the Hype? - https://veritysangan.com/podcast/ep-27-buzzsprout-is-it-worth-the-hype/
• Ep 39: Changing Podcast Host – Is It Time To Switch? - https://veritysangan.com/podcast/ep-39-changing-podcast-host-is-it-time-to-switch/

Links:

Try Captivate free for 7 days - https://veritysangan.com/captivate

Highlights:

• Switching podcast hosts
• Issues with previous host (Megaphone)
• Benefits of new host (Captivate.fm)
• Responsive support team
• Favourite feature: Captivate Sync plugin - Automated post pages and back catalog sync
• Other Captivate.fm features: Monetization options and guest booking section

Timestamps:

• [00:00:01] Switching Podcast Hosts: A Tech Thursday Report
• [00:03:35] Switching Podcast Hosts: What You Need to Know
• [00:04:43] Why I Switched Podcast Hosting Platforms
• [00:11:31] My Journey from Megaphone to Captivate

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In this episode, I'll address the frequently asked question about whether podcasters need to produce weekly episodes. There is no hard and fast rule dictating a weekly release schedule and as a podcaster, you should find a rhythm that works for them. I parallel this with music artists who don't release albums every week, highlighting that consistent output does not necessarily mean weekly episodes.

I'll encourage you to focus on the age-old podcasting tip that is creating quality content and building a loyal audience, rather than feeling pressured to adhere to a specific release schedule. Ultimately, the emphasis is on the fact that podcasting is about finding what works best for you as an individual podcaster and your show.

Highlights:

• Introduction to the question: Do you need to produce weekly podcast episodes?
• Comparison with music artists who release albums less frequently than weekly.
• Emphasizing that consistency does not necessarily mean a weekly release schedule.
• The importance of finding a rhythm that works for the podcaster.
• Highlighting the benefits of releasing episodes less frequently, such as allowing for more focused content and better preparation.
• Encouraging podcasters to prioritize quality over quantity and to set realistic goals for themselves.
• The importance of communication with listeners about release schedules and expectations.

Timestamps:

• [00:00:00] Introduction
• [00:01:32] Debunking the Weekly Release Myth
• [00:02:10] Success Stories: Lessons from the Music Industry
• [00:03:34] Finding Your Podcasting Rhythm
• [00:04:52] The Importance of Quality Over Quantity

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Join me for an insightful conversation with Chris Smith from Podtastic Audio as we dive deep into the world of podcasting audio.

I ask Chris why there seems to be a preference for audio podcasting over video and how listener statistics should inform podcast content. He shares effective ways to improve audio quality in podcasts, pointing out "With audio, you can do more with less. Audio is probably the only content that ever would exist that you can physically consume while doing anything else."

We discuss the immersive experience of audio, podcast advertising, challenges in video editing compared to audio, and much more. You'll hear nuggets of wisdom from Chris like "What's in it for the listeners? I know why you as the podcaster are doing it...But why should the listener care? Why are they here? What are they getting out of this?” We'll also talk about the statistic that 80% of podcasters DON'T use video as part of their podcasting production.

Tune in for actionable podcasting tips and insights on how to create a successful podcast without spending a fortune.

🎧 Listen to Podtastic Audio - https://podtasticaudio.com/

Highlights:

• Advice on creating a great podcast without spending a fortune
• The benefits of audio podcasts and the ability to create an immersive experience for listeners
• The preference for audio podcasts over video podcasts and the freedom and convenience it offers
• Understanding your audience and using listener statistics to inform content creation decisions
• The immersive experience of audio and the quick pacing of YouTube videos
• The significance of audio quality in podcasting and actionable tips for improving it
• The difference between radio and podcast advertising, and the ability to skip ads in podcasts
• The impact of microphone choice, headphone usage, and environment on audio quality
• The importance of engaging content and providing value to the listeners.

Timestamps:

• [00:00:00] Intro
• [00:03:46] Why Focus on Audio Podcasts
• [00:10:16] The Pros and Cons of Audio vs Video Podcasting
• [00:16:05] The Importance of Knowing Your Audience in Podcasting
• [00:21:17] The Power of Audio and YouTube's Quick Pace
• [00:29:48] Improving Audio Quality for Podcasts
• [00:35:51] The Importance of Audio Quality in Podcasting

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In this episode, I discuss the concept of cloaking affiliate links and why it is an important podcast monetization strategy.

I explain what exactly cloaking links means and the various benefits it provides in terms of improving click-through rates, deterring commission theft, and making links more memorable and shareable. These podcasting tips are not to be missed! I then recommend using the WordPress plugin Pretty Links to easily customize and brand your affiliate links. I emphasize the importance of only promoting affiliate products you genuinely trust and believe in.

Links:

• Pretty Links (WordPress plugin):https://prettylinks.com/

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In this episode, I had an engaging conversation with Matt Gilhooly, the host of The Life Shift Podcast. As Matt delved into his journey, he highlighted the importance of maintaining authenticity and curiosity during interviews. As he put it, "I really want it to be a candid conversation, because if you say something that sparks my curiosity, I want to go down that road." Our discussion explored various aspects concerning podcasting, from filtering pitches to formulating spontaneous questions. 

Can we approach strangers for their personal stories? How does one sift through numerous pitches to find the perfect guest? What is the role of active listening in shaping a dynamic podcast interview? How do you transform critical feedback into a symbol of pride? You'll find answers and podcasting tips to all these intriguing questions and explore more as Matt shares invaluable advice and tips for aspiring podcast hosts.

And don't miss out on the fun story behind Matt's unique 'It's Just Okay' t-shirt too! Stick around to the end to find out where you can listen to the Life Shift Podcast and connect with Matt. Get ready for an episode packed with insight, podcasting advice, and inspiration.

🎧 Listen to The Life Shift Podcast: https://www.thelifeshiftpodcast.com/

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Have you ever fallen for common podcasting myths? I'm raising my hand here! I'm Verity from The Lazy Girls Guide to Podcasting and in this straight-talking episode, I'm getting real about assumptions I used to make. 

If you're nodding along to any of these, let me pull back the curtain:

I cringe at what I used to believe before learning these truths. As I reflect on mistakes that misguided me, I realization hit: so many podcasters fall into the same traps! 

So I'm coming clean. Join me as I unpack the myths, missteps, and lessons that now guide my podcasting approach. Whether you're starting out or more experienced, these podcasting tips and my transparency provide an "aha" moment and path forward. 

I'm excited to simplify the complexities around growth and peel back the curtain on the podcasting world. Hit play now to hear me get vulnerable and equip you with game-changing insights!

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Are you ready to take your podcast interviews to the next level?

In this episode of Lazy Girls Guide to Podcasting, I'll reveal a game-changing approach and tips to categorizing podcast guests. Discover the three distinct types of guests that can transform your show and skyrocket engagement. Join me as I share valuable podcasting tips on booking guests, including untapped potential within your circle, finding new voices, and leveraging well-known experts.

Learn how to provide value to your audience and create episodes that leave a lasting impact. Plus, dive into my personal experience and tips on successful guest booking.

Don't miss out on this episode packed with actionable strategies for you and your podcast!

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In this episode, we discuss why doing "listen for listen" or "subscribe for subscribe" exchanges is the worst way to grow your podcast audience. I'll explain why this strategy doesn't lead to genuine growth and instead suggest strategic podcasting tips for promoting your podcast through social media and other channels where your target audience resides.

We'll cover the importance of genuine connection and engagement in building a podcast audience and look at promoting on platforms where your podcast audience is. We also talk about the importance of creating original content to foster community growth. I'll explain why I'm so against the transactional model of growth and instead focus on key strategies that will help you attract listeners who genuinely appreciate their content.

Read the Blog Post: The No 1 WORST Way to Get More Podcast Listeners >> https://veritysangan.com/the-no-1-worst-way-to-get-more-podcast-listeners/

Links:

• Episode 48 - Using Business Marketing Strategies to Promote Your Podcast – Podcast Marketing Series Pt 1

Highlights:

• Importance of batch recording podcasts in busy months like December
• Benefits of splitting up the recording, editing, and note-making processes efficiently
• Common ineffective strategy of 'subscribe for subscribe' or 'listen for listen'
• Importance of genuine connection and engagement in building a podcast audience
• Strategies for promoting on platforms where your audience is
• Creating original content to foster community growth
• Discouraging the transactional model of subscribe-for-subscribe or listen-for-listen
• Importance of creating authentic promotional strategies

Timestamps:

• [00:00:00] Intro
• [00:02:04] Podcast Growth: Do's and Don'ts
• [00:10:52] The importance of authentic audience growth for your Podcast

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