Podcasting for Indie Podcasters: Podcasting Tips for How to Start and Run a Podcast – Détails, épisodes et analyse

SEO is crucial for boosting your podcast's visibility, and in this episode we will look at how effective keyword strategies can lead to increased both your podcast's downloads and your audience engagement. I'll share my surprising experience of gaining nearly 2,000 downloads during a hiatus from new content, attributing this success to a strong focus on podcasting SEO. We will discuss the importance of crafting clear, keyword-rich episode titles and show notes that resonate with what listeners are actively searching for. By identifying evergreen content topics and utilising tools like Google and YouTube for keyword research, podcasters can enhance their discoverability.

This episode will give you clear, actionable tips for helping you to rank your podcast on Google, YouTube, and other search engines. We'll discuss how to figure out the keywords that your audience are using to search for your content, how to make your podcast episodes searchable, and how you can optimise your podcast assets to get your podcast found on search engines such as YouTube and Google, and podcast directories such as Apple Podcasts and Spotify.

Read the Blog Post: Podcast SEO: Getting Your Show Found by Your Ideal Listener

Free SEO Masterclass >> https://veritysangan.com/stupid-simple-seo-masterclass

Sign up for Stupid Simple SEO >> https://veritysangan.com/ssseo

Episodes mentioned:

• Ep 93: How to Create and Launch a Podcast - Full Tutorial

Takeaways:

• SEO is crucial for podcast visibility; prioritize keyword-rich titles and show notes.
• Create evergreen content that remains relevant regardless of when it's published.
• Use platforms like Google and YouTube for effective keyword research and audience insights.
• Don't underestimate the power of SEO; it can attract listeners even without promotion.
• Focus on clarity in your episode titles to ensure they resonate with potential listeners.
• Remember to engage with your audience's search queries to improve discoverability.

Timestamps:

00:00 Intro

02:48 Understanding Podcasting SEO

05:11 Creating Engaging Podcast Content

07:59 Implementing SEO Strategies for Podcasts

09:35 Exploring Evergreen Content for SEO

12:16 The Importance of SEO in Podcasting

Links referenced in this episode:

• Get a free 30-day trial of Captivate.FM -https://veritysangan.com/captivate
• Answer the Public -answerthepublic.com

How much does it cost to run a podcast? Is there a cheaper way to be a podcaster? Are you looking to reduce your podcasting costs? If any of these questions resonate with you then stick around.

In this episode, I share how I managed to slash my podcasting expenses by a staggering 65%, bringing my annual podcasting spend down from over $1,300 to just $453. I dive into the specific subscriptions I cut back on, including tools that were no longer serving my needs and alternatives that provide similar functionality at a lower cost. You'll hear about my experience with various services and how I prioritised what truly adds value to my podcasting journey. Whether you're a new podcaster or a seasoned pro, this episode offers valuable insights and practical tips to help you keep your podcasting budget in check.

Read the Blog Post: Podcasting on a Budget: How I Slashed My Podcasting Costs by 65%

Episodes Mentioned:

• Ep 80: How Much Does it Cost to Start and Run a Podcast? - Breaking Down My Podcasting Costs

Takeaways:

• Podcasters often underestimate their monthly expenses, which can accumulate quickly and unexpectedly.
• By reassessing my subscriptions, I managed to reduce my annual podcasting costs by 65%.
• Switching to free tools for email marketing and website design can significantly cut costs.
• Captivate.FM offers a pay-per-download pricing model, making it affordable for most podcasters.
• The quality of your podcast can remain high, despite low running costs.
• Consider evaluating the tools you use regularly to identify potential savings and efficiencies.

Tools Mentioned:

• Hostinger- Get up to 75% off WordPress hosting -https://veritysangan.com/hostinger
• Captivate.FM- get a 30-day free trial -https://veritysangan.com/captivate

Timestamps:

• 00:05 - Slashing Podcasting Costs
• 03:06 - Managing Podcasting Costs
• 05:43 - Investing in Podcasting and Website Management
• 07:59 - Podcasting Costs and Budgeting
• 10:01 - Exploring New Podcasting Tools

In this episode, I'm joined by Kendall from Riverside, and we're recording this episode at the Podcast Show London. Kendall and I have been trying to get together for almost a year now to record an episode. Our schedules and timezones just haven't aligned until this event when I basically accosted her at the Riverside booth. No time like the present, right?

We start by chatting about the rise of video podcasting, which a fun quiz at the Spotify booth revealed is the fastest growing segment of podcasting right now. Kendall shares her insights on why video is taking off - it allows creators to connect with their audience in a more personal way and repurpose content for social media.

Her top tip? Just start recording video alongside your audio recordings. Don't overcomplicate it at first. Simply use a tool like Riverside's video recording capabilities to capture video versions. Then see how you like working with that video content before potentially expanding into a bigger video strategy.

We also discuss the tendency creators have to want to do ALL THE THINGS right away, when a gradual buildup is much more sustainable. As Kendall says, the flashy "overnight successes" you see have usually been quietly creating for 5+ years beforehand.

Check out past episodes I've done reviewing Riverside's tools:

👉 Ep 17: Riverside.fm: Everything You Need To Know To Record Your Podcast Remotely

📹 Full Riverside.fm Tutorial for Beginners 2023 | Record, Edit, and Produce Your Podcast 🔉https://youtu.be/l4gb4g3ll1M

Try Riverside for free ➡️ https://veritysangan.com/riverside

Highlights:

• The challenges of scheduling, time zones, and work commitments in organizing the conversation
• Growth of video podcasting in recent quarters
• Transition from audio to video podcasting
• Enhancing connection with the audience through video podcasting
• Advice on incorporating video into podcasting efforts gradually
• Reaching a wider audience through video podcasting
• Creating engaging content for video podcasts
• Importance of meeting listeners where they already are
• Importance of audio quality in remote recordings

Timestamps:

• 00:00:00 Intro
• 00:01:25 Discussion on the Growth of Video Podcasting
• 00:02:43 The Rise of Video Podcasting
• 00:06:47 Discussing the Potential of Video Podcasting

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In this episode, I'll be sharing some podcasting tips on creating an engaging and effective introduction for your podcast. Whether you're just starting out or looking to improve your existing intro, I've got you covered.

First things first, let's talk about music. Using copyrighted music in your intro can be a big no-no, so I suggest using a royalty-free music platform like Pond5. Choosing music that fits your branding and sets the right tone for your podcast is crucial, as it's the first thing your listeners will hear.

Another important aspect to consider is the length of your intro. Keeping it short and sweet, ideally around 30 seconds or less, is key to keeping your listeners engaged. You don't want to lose their interest before you even get to the main content!

Including a call to action in your intro can be beneficial, but be sure to keep it minimal and easy to follow. Whether it's asking your listeners to subscribe or simply encouraging them to stick around for the upcoming content, make it quick and simple.

Introducing yourself as the host and reminding your listeners which podcast they're tuning into is also important, as not everyone will start from episode one. This will help make it easier for new listeners to connect with you and your podcast.

Consider switching up your intro from time to time to keep things fresh and exciting. Having a different intro for each series or even a one-off intro for special announcements or events can add variety and keep your listeners engaged.

Read the Blog Post: How to Create a Podcast Intro >> https://veritysangan.com/how-to-create-a-podcast-intro/

Links:

Free Podcast Intro Template - https://veritysangan.com/podcastintro

Pond5 - https://veritysangan.com/pond5

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In this episode, we are delving into the world of recording interviews remotely for your podcast. After all, for most podcasters, it can be quite rare to be sat physically in the same room as your podcast guest when interviewing them for your show.

Most podcaster's go-to for recording remote interviews is Zoom. Zoom is a great platform, however, it was never designed to record and publish podcast audio. So instead, I'm recommending another platform that is 100% free and does not have the same time and audio limitations that Zoom does. I'll give you some insider podcasting tips on Zencastr and why it's better to record your episodes than Zoom.

Read the Blog Post: Why You Shouldn’t Use Zoom to Record Your Podcast Episodes, and What To Use Instead >> https://veritysangan.com/why-you-shouldnt-use-zoom-to-record-your-podcast-episodes-and-what-to-use-instead/

Try Zencastr for free: https://zencastr.com/

📧 Subscribe to the newsletter: https://veritysangan.com/newsletter

Understanding the difference between a podcast host and a podcast directory is fundamental to getting your podcast listened to by as many people as possible and reaching a wider audience.

In this episode, we dive into the differences between a podcast hosting platform and a podcast directory. I'll give you podcasting tips on my preferred podcast hosting platform and also which podcast directories are a MUST to get your podcast listed on.

Try Buzzsprout: https://veritysangan.com/buzzsprout

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The first step of starting off a new podcast is probably not what you think. It isn't to rush out a buy an expensive microphone, it isn't to learn some new and complicated software, and it isn't to book a load of guests for interview.

It's to clarify your concept and ensure that you have enough content ideas to actually create and produce a podcast show.

In this episode, we kick off the podcast by diving into podcasting tips such as how to define the concept of your podcast and how to initially draft out your podcast's content.

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Do you dream of launching your own podcast, but feel overwhelmed by all the technical and creative aspects of podcasting? Are you a busy female entrepreneur or coach looking for practical tips and advice to help you get started and succeed in the world of podcasting?

Well, you're in luck!

Welcome to The Lazy Girl's Guide to Podcasting, the podcast that gives you everything you need to know to launch, manage, and host your own podcast with ease and confidence.

I'm your host, Verity Sangan, a podcast strategist and host of a top 100 podcast, and I'm here to share my experience, insights, and secrets to help you take your podcast to the next level.

In each episode, I'll give you short and snappy tips and actionable advice on one specific aspect of podcasting, from choosing your equipment and software to planning and recording your episodes, to editing and publishing your show, hosting guests, and so much more. No fluff, no filler, just practical and proven strategies that work.

And the best part? Each episode is no longer than 10 minutes, so you can listen to it on your commute, during your lunch break, or whenever you have a spare moment. Because let's face it, we're all busy and we don't have time for lengthy tutorials or complicated jargon.

So, are you ready to join the podcasting revolution? Are you ready to unleash your voice and share your message with the world? Then subscribe to The Lazy Girl's Guide to Podcasting today and get ready to rock your mic!

Freebies:

✅ Podcast Launch Checklist and Episode Planner - https://veritysangan.com/launchchecklist

🎉 Grow Your Podcast Audience 5-day Email Challenge - https://veritysangan.com/5daychallenge

🙋‍♀️ Podcasting - Getting Your Business Heard - https://veritysangan.com/podcastwebinar

Courses & Masterclasses:

🌟 The Confident Podcaster - Create and launch your podcast with ease - https://veritysangan.com/theconfidentpodcaster/

🚀 The Guest Booking Blueprint - Elevate your podcast by booking your dream guests using our proven, 3-stage process - https://veritysangan.com/guestbookingblueprint/

💎 Elite Onboarding Guest Management - Implement a professional onboarding process for your podcast guests - https://portal.veritysangan.com/elite-onboarding/

Learn more about your ad choices. Visit megaphone.fm/adchoices

In this longer-than-usual episode, I go through a detailed step-by-step guide on how to start your own podcast from beginning to end.

We cover choosing your topic, coming up with episode ideas, naming your show, creating artwork, selecting a hosting platform, releasing your first episodes, promoting on social media, and more. There are so many podcasting tips crammed into this how-to, that even if you already have a podcast, you might pick up some new ideas as you continue to grow your show and podcast audience.

🌟 Get a free 7-day trial of Captivate.fm ➡️ https://veritysangan.com/captivate

Highlights:

• Define your podcast topic and target audience before starting.
• Come up with a list of at least 20 episode ideas to sustain your podcast.
• Research podcast names to ensure uniqueness and avoid duplicating existing shows.
• Check for available social media handles related to your chosen podcast name.
• Research potential podcast topics and check domain name availability.
• Record a trailer for your podcast before launching.
• Use tools like Canva, GarageBand, or QuickTime to create a professional trailer.
• Design podcast artwork on Canva for visual appeal and recognition.
• Select a podcast hosting platform like Captivate FM for storage, distribution, and RSS feed generation.
• Set up your podcast on Captivate FM with a descriptive name, keywords, artwork, and trailer.
• Submit your podcast to multiple directories to maximize reach.

Read the Blog Post: How to Start a Podcast with No Audience in 2025 >> https://veritysangan.com/how-to-start-a-podcast-with-no-audience/

Timestamps:

• 00:00:00 Intro
• 00:01:19 Getting Clear on Your Podcast Topic and Audience
• 00:02:29 Tips for Starting a Podcast Successfully
• 00:03:36 Generating Podcast Content Ideas
• 00:04:22 Choosing a Podcast Name and Checking for Copyright Infringement
• 00:05:36 Setting up a Podcast: Key Steps Before Recording
• 00:06:43 Creating a Trailer and Podcast Artwork
• 00:08:22 Choosing a Podcast Hosting Platform
• 00:09:31 Setting up a Podcast on Captivate FM
• 00:11:04 Maximizing Your Podcast Reach with Directories
• 00:12:15 Launching a Podcast Successfully
• 00:13:20 Tips for Building an Audience and Promoting Your Podcast

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🔗 Read the Blog >> https://veritysangan.com

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In this episode, I had the pleasure of sitting down with the one and only Mark from Captivate.fm.

We kicked things off by discussing the fantastic Podcast Show London 2024 that we were lucky enough to attend. Can you believe Mark has been attending podcasting events like this since way back in 2014? His experience in the industry is truly impressive. I couldn't help but feel a tinge of jealousy when he mentioned going to all those iconic events like Podcast Movement and PodFest in the States over the years. A girl can dream, right?

But what really got me excited was our deep dive into the world of Podcasting 2.0. For those of you who are still wrapping your heads around this concept, let me break it down for you. Essentially, Podcasting 2.0 is all about taking the traditional podcasting experience (let's call that 1.0) and supercharging it with a whole host of new features and capabilities. We're talking monetization opportunities, enhanced listener engagement, better analytics, and so much more!

Mark did an incredible job of explaining how Podcasting 2.0 works its magic through the use of specialized tags or enclosures within the good ol' RSS feed structure. These tags act as gateways, unlocking features that were previously unavailable or a real pain to implement. I mean, who wouldn't want an easier way to integrate things like cross-app commenting, alternate content formats (hello, video!), and even value-for-value contributions from listeners?

Now, I know some of you might be feeling a little overwhelmed by all this talk of Podcasting 2.0. But fear not! Mark reassured me (and all of you) that there's no need to panic. The beauty of this evolution lies in its seamless integration with existing podcasting practices. You can continue creating and distributing your amazing content as you always have, gradually adopting the new features as they become relevant to your needs.

And let's not forget about the benefits for us listeners! Podcasting 2.0 promises enhanced content discovery, seamless multi-format experiences, increased engagement with our favorite shows, and improved accessibility. It's a win-win situation for everyone involved in this wonderful world of podcasting.

Of course, we couldn't resist indulging in a little Star Wars banter (because what's a conversation without a few nerdy references?). Mark even shared the name of his very own Star Wars podcast, "Spark of Rebellion" – how awesome is that? I may or may not have pestered him about the possibility of a Podcasting 3.0 in the future, but you'll have to tune in to find out his thoughts on that!

All in all, this episode was an absolute treasure trove of information and insights. I walked away feeling energized and excited about the future of podcasting, and I hope you did too. So what are you waiting for? Hit that play button and dive right in!

Until next time, keep those podcasts rolling, and may the force of Podcasting 2.0 be with you!

Highlights:

• Unique microphone setup at Spiritland Media for recording
• Mark's experience at the Podcast Show London and involvement in talks and panels
• Insights about Captivate - hosting, distribution, and monetization platform for podcasters
• Podcasting 2.0 - enhancements to the original podcasting concept
• Evolution from Podcasting 1.0 to 2.0 and speculation on a possible Podcasting 3.0
• Role of AI in podcasting and dispelling concerns about AI taking over
• Tips for growing a podcast audience - being a guest on other podcasts, engaging with new audiences, and prioritizing consistency

Read the Blog Post: Podcasting 2.0: What Does it Mean for Indie Podcasters? >> https://veritysangan.com/podcasting-2-0/

Timestamps:

• 00:00:00 Intro
• 00:00:36 Captivate at the Podcast Show London
• 00:06:55 Understanding Podcasting 2.0
• 00:19:37 Exploring the Future of Podcasting
• 00:24:08 The Role of AI in Podcasting
• 00:31:38 Tips for Growing a Podcast Audience

🌟 Try Captivate.fm free for 7 days >> This podcast is hosted by Captivate, try it yourself for free.

📧 Subscribe to the Newsletter >> https://veritysangan.com/newsletter

🔗 Read the Blog >> https://veritysangan.com

Don't forget to subscribe to the show!