Platform Disco – Détails, épisodes et analyse

WHAT IS THE EPISODE ABOUT?

In the episode we talk about the significant opportunities within the under-penetrated European B2B marketplace. Mirakl addresses common concerns regarding scaling, market power, and regulatory compliance by offering adaptable solutions that empower businesses of all sizes. Dickel highlights the importance of strategic positioning and branding to avoid conflicts with existing distribution partners. Three key target groups are identified: wholesalers, manufacturers, and procurement organizations.

We also talk about several real-world examples to illustrate the impact of Mirakl. Conrad Electronics exemplifies the transformative potential for wholesalers, achieving a tenfold increase in catalog size. Manufacturers benefit from streamlined supply chains and enhanced customer data collection, as illustrated by Toyota Material Handling's success in acquiring new customers. The Driven Brands example showcases the application of Mirakle's platform within a franchise network, highlighting the efficiency gains and potential for strategic direction. The discussion also addresses the challenges of integrating with existing systems and the importance of collaboration with distributors and wholesalers.

Finally we dive into the technological aspects of Mirakle's platform, including its AI-powered catalog management tools that simplify data integration and address implementation concerns. Dickel talks about the importance of user adoption and the digitization of various business flows (ordering, invoicing, payments).  Dickel shares a case study with Eiffage and BlueOne that shows Mirakle's contribution to sustainability initiatives in the construction sector. 

All links to Dickel and Mirakl:

Dickel: https://www.linkedin.com/in/dickelsooriah/

Mirakl: https://www.mirakl.com/

All links to Alex, David, Peter and McFadyen Digital:

Alex: https://www.linkedin.com/in/alex-pesjak-business-ecosystems/

David: https://www.linkedin.com/in/daviddetjen/

Peter: https://www.linkedin.com/in/peter-c-evans-phd-217b8/

McFadyen Digital: https://mcfadyen.com

Podcast produced by: https://www.lehnertmedia.de

WORUM GEHT ES IN DER EPISODE?

In der Episode sprechen wir über die Unternehmensstrategie, insbesondere im Hinblick auf Nachhaltigkeit, E-Commerce und die Integration von Dienstleistungen in den Einzelhandel. 

Nathalie erklärt, dass Decathlon in über 60 Ländern tätig ist und ambitionierte Ziele im Bereich Nachhaltigkeit verfolgt. Das Unternehmen strebt an, den CO2-Ausstoß zu reduzieren und setzt auf eine Kreislaufwirtschaft, in der die Lebensdauer von Produkten verlängert und Reparaturen gefördert werden. 

Außerdem teilt Patrick seine Erfahrungen im Bereich Marketing und digitale Strategie. Er erklärt, dass Decathlon ein Omnichannel-Player ist, der sowohl stationäre als auch Online-Verkäufe miteinander verbindet. Das Unternehmen arbeitet an einer klaren Markenstrategie und einem breiten Produktsortiment, das sowohl Einsteiger als auch Profis anspricht.

Zum Abschluss sprechen wir über die Herausforderungen und Chancen, die sich aus der Automatisierung und Digitalisierung im Einzelhandel ergeben. 

Alle Links zu und Nathalie, Patrick und Decathlon:

Nathalie Jäger: https://www.linkedin.com/in/nathalie-j%C3%A4ger-5390a197/

Patrick Müller: https://www.linkedin.com/in/patrick-mueller-/

Decathlon: https://einblicke.decathlon.de/

Alle Links zu Alex, David, Peter und McFadyen Digital:

Alex: https://www.linkedin.com/in/alex-pesjak-business-ecosystems/

David: https://www.linkedin.com/in/daviddetjen/

Peter: https://www.linkedin.com/in/peter-c-evans-phd-217b8/

McFadyen Digital: https://mcfadyen.com

Podcast produced by: https://www.lehnertmedia.de

WHAT IS THE EPISODE ABOUT?

Melanie shares her transition from law to finance roles and her passion for driving environmental strategies within the organization. Deutsche Telekom has a long history of climate targets and is committed to achieving climate neutrality by 2040. They have developed a transition plan that focuses on reducing emissions in their own operations and throughout their value chain.

We also discuss the role of associations like GSMA in driving marketplace operations and collaborative efforts within the industry. Melanie explains how important it is to team up with competitors to tackle environmental and financial issues when setting up marketplaces.. Network sustainability challenges, circular economy principles, and the potential of second-life batteries and recycling to meet energy demands are explored as significant trends in the industry.

Finally we talk about the role of digitization and innovation in balancing energy consumption and enabling greener practices. Leveraging AI and modern technologies to lower energy demands, reduce waste, and enhance energy efficiency are seen as crucial steps. Standardized metrics and industry-wide cooperation are deemed essential for driving continuous improvement in environmental impact. Personal and business success goals focus on achieving greater circularity in device management and fostering a culture of sustainability across all business functions.

All links to Melanie and Deutsche Telekom:

Melanie: https://www.linkedin.com/in/melanie-kubin-hardewig-7a955712a/

Deutsche Telekom: https://www.telekom.com/en

We talk about Siemens' transformation towards a software-led company and their emphasis on creating solutions for customers. Linda explains the Siemens Accelerator as an open business platform with three pillars: portfolio, ecosystem, and marketplace, aiming to facilitate digital and sustainable transformations.

We also delve into the Siemens marketplace, which combines hardware, software, and digital services, offering a unique B2B environment. Linda explains the distinction between Siemens partners and independent marketplace sellers, emphasizing the importance of enabling various partners to contribute effectively to the platform. The goal is to streamline the onboarding process, creating value for all participants while focusing on specific industries for faster scalability.

Finally, we talk about the top-down support from Siemens' senior management, led by CEO Roland Bush, who champions the Accelerator as a core strategy. Linda reflects on the challenges and benefits of this approach, highlighting the pressure to align internal efforts with the strategic vision. She emphasizes the importance of learning from competitors and fostering a culture of collaboration rather than direct competition.

All links to Linda and Siemens:

Linda: https://www.linkedin.com/in/linda-krumbholz-b2a875100/

Siemens: https://www.siemens.com/de/de.html

We delve into the significance of digital companies and startups in the insurance sector. We talk about the challenges of insuring digital companies and ensuring adequate coverage for evolving risks, emphasizing specialized expertise in areas like IoT. HDI Global has a dedicated unit for digital solutions to address the unique insurance needs of digital businesses

The conversation also touches on the increasing importance of ESG commitments in the insurance industry. While there is no specific line of business for ESG commitments, HDI Global guides clients towards sustainability goals, integrating ESG factors into underwriting decisions. They emphasize the role of insurance companies as partners in clients' transformation journeys, helping navigate challenges like ESG commitments, digital transformation, and risk management.

Finally, we talk about the company's internal organization evolution towards incorporating AI and data analytics capabilities, aligning traditional data experts with newer AI specialists. The company's approach includes a center of excellence for data analytics and AI to enhance decision-making processes. They focus on areas like predictive maintenance, leakage prevention, and process optimization, aiming to empower employees with data-driven tools and recommendations.

All links to Ulf and HDI:

Ulf Koenig: https://www.linkedin.com/in/ulf-k%C3%B6nig-0643129b/

HDI: https://www.hdi.global/

All links to Alex, David, and McFadyen Digital:

Alex: https://www.linkedin.com/in/alex-pesjak-business-ecosystems/

David: https://www.linkedin.com/in/daviddetjen/

McFadyen Digital: https://mcfadyen.com

Podcast produced by: https://www.lehnertmedia.com

We talk about the importance of building ecosystems and leveraging existing capabilities to support a sustainable future. Stephan emphasizes the need to connect the dots and avoid building new software from scratch and also highlights the role of data in facilitating circular transactions and reducing friction in the circular economy. Stephan explains the challenges in embracing circular business models and the importance of trust and knowledge in driving the transition. 

Additionally, we talk about the competitive advantage of SAP in enabling circular economy initiatives and the role of marketplaces in facilitating circular transactions. In that case we explore the opportunities for different companies in the circular economy and also talk about SAP's transformation and leadership changes, as well as the importance of setting circular strategies and roadmaps. 

Finally, we delve into e-waste, scrap steel, and product grading, stressing the importance of transparency and trust in marketplaces. The conversation emphasizes the role of partnerships and support in enabling circular business models. At the end we also discuss the importance of leveraging data and implementing business AI to improve processes. 

All links to Stephan and SAP:

Stephan Fester: https://www.linkedin.com/in/stephan-fester/

SAP: https://www.sap.com

Claus spricht mit uns über die Auswirkungen von COVID-19 auf die Luftfahrt und die Transformation von Flughäfen zu digitalen Marktplätzen. Er hebt das Potenzial der urbanen Luftmobilität und die Rolle des Flughafens Frankfurt als Mobilitätsdrehscheibe hervor.

Außerdem sprechen wir über den Innovationsansatz von Fraport, ihrem Innovations-Framework und der Digital Factory, um mit den sich schnell verändernden Anforderungen in der Luftfahrtbranche Schritt zu halten.

Claus spricht über die Einführung eines neuen Innovationsmodells bei Fraport, das auf einem agilen Ansatz basiert. Er erklärt, warum Transparenz so wichtig ist und wie ihre Prozesse standardisiert werden, um die Zusammenarbeit mit verschiedenen Geschäftsbereichen und externen Partnern zu erleichtern.

Zum Abschluss teilt er uns mit, wie das Unternehmen durch eine systematische Vorgehensweise und klare Zielsetzungen eine Erfolgsquote von etwa 80% bei seinen Projekten erreichen konnte und erläutert, wie der Prozess des "Venture Clienting" es dem Unternehmen ermöglicht, effektiv mit Start-ups und Dienstleistern zusammenzuarbeiten.

Alle Links zu Claus und Fraport:

Claus: https://www.linkedin.com/in/claus-grunow/

Fraport: https://www.fraport.de

Zu Beginn der Episode spricht Joachim über die Geschichte des Unternehmens, seine Position im Markt und seine Herangehensweise an Digitalisierung und New Work.

Außerdem sprechen wir über die Herausforderungen und Erfahrungen bei der Einführung von Omni-Channel-Strategien sowie der digitalen Transformation bei der Schäfer Shop Group. Joachim erklärt uns, warum sie einen ganzheitlichen Ansatz verfolgen, der auch Support und Informationen einschließt, um den Kunden eine umfassende Lösung anzubieten. 

 Wir sprechen ebenfalls über die Entwicklung und Umsetzung eines Marktplatzes innerhalb der Schäfer Shop Group. Joachim erklärt uns, warum die Einführung eines Marktplatzes kontinuierliche Anpassungen erfordert und eine ganzheitliche sowie kundenorientierte Herangehensweise voraussetzt.

Zum Abschluss erfahren wir, warum der Austausch mit externen Partnern, die Validierung von Ideen durch Kundenfeedback und die Bereitschaft zur kontinuierlichen Weiterentwicklung Schlüsselfaktoren für den Erfolg sind. 

Alle Links zu Joachim und der Schäfer Shop Group:

Joachim: https://www.linkedin.com/in/joachimbach/

Schäfer Shop Group: https://www.schaefer-shop.de/

Alex and Peter discuss the need for Europe to catch up in platform creation and the challenges and opportunities in the space. They also touch on the evolving landscape of platforms, including the emergence of second-generation platforms and the application of platform strategy to create circular platforms. Additionally, they highlight the role of technology, such as AI and low-code solutions, in shaping the future of platforms.

Alex and Peter also talk about the monetization potential of platforms, including the various income streams and growth opportunities they offer. They aim to target mid-sized companies, hidden champions, and enterprise-level organizations, with a particular interest in showcasing how consortia can effectively collaborate to create successful platforms. 

All links to Alex, Peter, and McFadyen Digital:

Alex: https://www.linkedin.com/in/alex-pesjak-business-ecosystems/

Peter: https://www.linkedin.com/in/peter-c-evans-phd-217b8/

McFadyen Digital: https://mcfadyen.com

Podcast produced by: https://www.lehnertmedia.com

At the beginning of the episode, we talk about Hans-Michael's journey in leading the partner management for an automation platform called ctrlX Automation. He highlights the shift in strategy towards focusing on platform building and partnering with external companies, which led to the successful establishment of a partner network with 90 partners in the ecosystem after three years.

We also talk about the challenges of building a community and engaging partners, emphasizing the importance of personal relationships and human interaction in a B2B setting. Michael shares insights into the technological innovations implemented in the platform, particularly the ease of data accessibility from OT devices and the significance of creating a strong product brand. The focus on scaling the platform and establishing it as an open industrial Android is a key goal, and the tech stack is continuously being improved to enhance the overall customer journey and experience.

Finally we talk about the importance of brand and design in the B2B context, and the efforts to attract talent and create a vibrant, engaging environment for both customers and employees. Michael's passion and drive to succeed in the automation world are evident, and the episode highlights the ongoing efforts to improve the tech stack and infrastructure to meet the evolving needs of the platform and its users. 

All links to Hans-Michael and Bosch Rexroth:
Hans-Michael: https://www.linkedin.com/in/hansmichaelkrause/
Bosch Rexroth: https://www.boschrexroth.com/

All links to Alex, David, and McFadyen Digital:
Alex: https://www.linkedin.com/in/alex-pesjak-business-ecosystems/
David: https://www.linkedin.com/in/daviddetjen/
McFadyen Digital: https://mcfadyen.com

Podcast produced by: https://www.lehnertmedia.com