Pierre Presents: The Shift - A Pet Services Podcast – Détails, épisodes et analyse

Today we’re going to learn how Rachel went from an employee at Pet Project LA – to the owner. We will also learn how she completely redesigned the shopping experience to cater to the changing landscape,  and how she is using local delivery to compete with the Amazon’s and Chewy’s of the world.

• New York Times
• HGTV
• Family Circle

• How to survive over a decade in the pet services and retail environment
• How Janene used her design and marketing background to create an innovative store experience called the "Paw Bar" and differentiated her stores from competitors
• How self awareness is key to pivoting in a changing retail landscape
• The challenges and answers to motivating the younger generation of employees
• How to interact with customers and different store locations, and why affluence does not equate to 'educated'

For those of you in the pet services and retail industry that are established, or for someone looking to start their own store, there will be tons of takeaways and you are going to absolutely love the honesty and vision that Janene brings to the pet industry. 

• How design, and convenience led to dogdrop re-designing the dog daycare category
• Modern pet parenting and how dogdrop will lead the way
• Zoning, permits, and the process of starting a dog daycare business
• How they used local events to hack their company growth and build their brand
• How to bootstrap a dog daycare business
• The convergence of online social media and how to crossover to physical retail
• How they’ve built a large social media following before they’ve even open their doors

• The good, the bad, and the ugly of the dog walking business
• Actionable Facebook marketing tactics they used to grow their business 
• Why discipline and your own personal health is key to growing 
• How to build a brand in IRL 
• How to become the mayor of your own city
• GPS and tracking walks equals happy customers 
• Work/life balance and how to make it work
• How to recruit a team to help you grow
• and much more…

Antonio Ballatore is the host of the hit show - Animal Cribs that airs on the Animal Channel. You're going to love this one. We discuss Antonio's backstory growing up in New York in the 80's, the emerging punk, and heavy metal scene at the time, and how he stumbled on to getting his own show. Antonio has created an amazing life as a TV host, musician, and lover of animals.

Don't miss this one guys!

This is a quick 5 minute introduction episode that discusses the idea behind our new pet services podcast - Pierre Presents: The Shift - A Pet Services Podcast. 

A show where pet service pros learn the latest trends in design, marketing, technology, and the stories from other pet industry entrepreneurs and the businesses they built.

Hey Listeners, we're back for Season 2 of "The Shift" and I’m Anthony Flores and today we are going to do Episode 4 of The Pet Influencer Economy series, where we discuss the world of dog influencers with Adriana and Kenny the proud parents of New York's finest - Bubalah, aka @bubalahpoochie!

Bubalah has over 36k followers on instagram with a ridiculously high engagement rate. His fans love him for the stylish clothes he wears and his wild hair blow-outs! Learn how they started their social media for fun as a school marketing project, and how its grown in a short period of time. 

Some of the topics discussed: 

• Learn how they plan photo shoots
• How to create a unique brand for your dog
• How to handle sponsors 
• How they creatively hacked their way onto Starbucks instagram feed
• And tips on maneuvering the pet influencer agency world

You’re not going to want to miss this one, we hope you enjoy the show!

We are really excited to introduce you to the ultra-talented Veterinarian Dr. Jessica Wilson, DVM of Just Food For Dogs. JFFD is the leader in the human grade whole food pet industry!

Learn the story behind JFFD and how they are improving the length and quality of life one pet at a time. If you are a Veterinarian, in the pet industry, or a customer of JFFD, you are going to love the insight that you will get from this interview. 

In this interview Dr. Jessica Wilson, DMV will discuss some of the following topics:

• The future of the sustainable pet food industry
• How JFFD has become one the top human grade whole food category leaders
• How JFFD has built an amazing culture of in-house experts
• Why it's never too late to shift your pets diet to a whole food diet
• Customer success stories
• FDA rulings and why some dog food companies get themselves in hot water
• Transparency and how JFFD has built trust with their customers with their open kitchen experience
• Steps on reversing your pets ailments by eating the right diet

As a bonus, Dr. Wilson is an incredible inspiration and she shares her story growing up in a rough part of New York to a single mother, and how she has overcome the odds to become a Veterinarian, and a professional body builder. 

Don't miss this one and we love comments, so comment below. 

Hey Listeners, we're back for Season 2 of "The Shift" and I’m Anthony Flores and today we are going to do Episode 3 of The Pet Influencer Economy series, where we discuss the world of dog influencers with Sam Carell and none other than the most famous dog in the world - Tinkerbelle the Dog!

Tink has hundreds of thousands of followers and a team of six people referred to as "Team Think" that has helped Tinkerbelle the Dog become one of the most famous dogs in the world.

Tinkerbelle has worked with huge brands such as: Sprint, Febreeze, Target, and most recently was featured on the Today Show with Lizzo! 

Topics Discussed: 

• Learn what it takes to run a pet influencer business at the highest level
• How to identify your dogs key characteristics that make them unique and marketable
• How to monetize your social media
• How Sam uses high profile events to take viral photos
• The ins-and-outs of running a her own dance studio while expanding Tinkerbelle's career. This requires tremendous amount of discipline and organization
• Learn pointers on getting work and traveling abroad with your pet

If you want to learn the pet influencer business, and grow your pets following while making a legitimate living at the same time, you can't miss this one!