Pharma Talks – Détails, épisodes et analyse

In this episode of Pharma Talks, we take a deep dive into how AI changes the very foundation of the pharmaceutical industry. Together with Patrick Markt-Niederreite from Zero‑Click Healthcare, Nataliya explores what it truly means to move toward an AI-first pharma model – one that redefines how companies operate, communicate, and grow.

More than just AI in pharma, this conversation unpacks how artificial intelligence is transforming everything from content creation to team dynamics and executive decision-making. You'll hear how AI is being used not as a bolt-on feature but as a driver of end-to-end pharma digital transformation, where workflows, roles, and success metrics are all being reimagined.

Nataliya and Patrick also explore the importance of shifting from traditional output-focused KPIs to data-driven pharma decisions based on real-time feedback and decision-making automation.

Throughout the episode, you'll gain insights into what using AI in pharma really looks like, how it supports AI-driven teams, and why a strong healthcare AI strategy is essential for companies aiming to compete in an increasingly digital market.

Contact Viseven experts to elevate your healthcare content strategy: https://viseven.com/contact-us/

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0:00 Intro

02:11 AI first mindset in pharma

05:26 The role of AI in content creation

08:22 Evolving KPIs and learning cycles

11:43 Speed of testing and scaling

18:03 Democratizing technology in pharma

23:35 Advice for AI innovation journey

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Follow Viseven, Nataliya, and Patrick in social media:

https://www.linkedin.com/company/viseven/

https://www.linkedin.com/in/andreychuk/

https://www.linkedin.com/in/patrick-markt-niederreiter-41539959/

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🔗 Links for more insights:

https://viseven.com/ai-data/

https://viseven.com/artificial-intelligence-in-pharma-industry/

https://viseven.com/ai-in-life-sciences/

Explore the real story of pharma digital transformation. Hear from Paul Tunnah on how content, tech, and strategy are reshaping the pharma industry.

From content transformation to the latest digital transformation trends in pharma, this episode unpacks what's working, what's evolving, and what's next.

Nataliya and Paul explore the shift towards digital content transformation, how AI in pharma is accelerating pharmaceutical innovation to understand the role of pharma digital tools and regulatory digital shifts in today's healthcare landscape.

Whether you're focused on healthcare technology, medical communication trends, or modernizing pharma marketing, this is your front-row seat to the future of the industry.

Tune in to learn how pharma is not just going digital – but transforming for good.

Contact Viseven experts to elevate your healthcare content strategy: https://viseven.com/contact-us/

Discover more platforms to listen to this podcast: https://rss.com/podcasts/pharma-talks/

Also, don’t miss the newly published book on CX in pharma by Paul Tunnah and Faisal Ahmed – now available here: https://www.amazon.co.uk/Prescription-Success-Delivering-Exceptional-Pharmaceutical/dp/B0FD7FBLH9

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0:00 Intro

02:47 The challenges of the current content supply chain

05:36 Balancing creativity and compliance

09:02 Europe vs. US: approaches to content production

12:15 AI's role in MLR acceleration

16:21 Consistency in content approval

19:20 Big Pharma's role in AI transformation

23:02 Collaboration for future success

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Follow Viseven, Nataliya, and Paul in social media:

https://www.linkedin.com/company/viseven/

https://www.linkedin.com/in/andreychuk/

https://www.linkedin.com/in/paultunnah/

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🔗 Links for more insights:

https://viseven.com/customer-centric-digital-transformation/

https://viseven.com/digital-transformation-in-pharma/

https://viseven.com/ai-data/

https://viseven.com/content-development/

https://viseven.com/podcast/bayer-modular-content-transformation/

Explore why pharma resists change, how to align stakeholders, and scale transformation – with Cecilia Baeza on Pharma Change Management.

In this fresh episode of Pharma Talks, Nataliya and Cecilia dive deep into the human side of pharmaceutical change management: how to overcome adoption barriers and what it takes to lead a successful digital transformation in pharma.

Cecilia shares real-world insights on aligning cross-functional stakeholders, boosting employee buy-in, and building internal momentum – from pilot to scale.

This episode is a must-watch for pharma professionals involved in change control management in the pharmaceutical industry, digital transformation, and change management for pharma sales forces. Discover how organizational change, internal communication, and pharma culture shifts can become powerful levers for innovation.

Whether you're leading a pharma transformation strategy, implementing a change management system in pharma, or working on stakeholder engagement for large-scale rollouts, this conversation offers real-world insights and actionable advice.

#pharmatalks #pharmaleadership #changemanagement #organizationalchange

Contact Viseven experts to elevate your healthcare content strategy: https://viseven.com/contact-us/

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Follow Viseven, Nataliya, and Cecilia in social media:

https://www.linkedin.com/company/viseven/

https://www.linkedin.com/in/andreychuk/

https://www.linkedin.com/in/ceciliabaeza-castro/

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🔗 Links for more insights:

https://viseven.com/digital-transformation-in-pharma/

https://viseven.com/technology-consulting/

https://viseven.com/healthcare-web-development/

https://viseven.com/healthcare-data-analytics/

In this episode, we focus the complexities of scaling omnichannel strategies in pharma, especially across global markets. Join Nataliya Andreychuk and Franck Mayet, Digital Transformation and Customer Engagement Expert, as they explore the real-world challenges pharma companies face when implementing omnichannel engagement in pharma, including regional limitations, geographic agility, and cultural nuances that make a one-size-fits-all strategy ineffective.

Learn how leading organizations are leveraging data-driven decision-making to enhance pharma performance tracking, improve operational efficiency, and ensure successful pharma omnichannel transformation. We also address the critical role of data transparency and collaboration between vendors and pharma companies in optimizing global campaigns and strategy execution.

Whether you're refining your omnichannel strategy in pharma or navigating the complexities of multichannel engagement across markets, this episode offers valuable insights into what it really takes to transform omnichannel marketing in pharma at scale.

Contact Viseven experts to elevate your healthcare content strategy: https://viseven.com/contact-us/

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Follow Viseven, Nataliya, and Franck in social media:

https://www.linkedin.com/company/viseven/

https://www.linkedin.com/in/andreychuk/

https://www.linkedin.com/in/franckmayet/

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🔗 Links for more insights:

https://viseven.com/omnichannel/

https://viseven.com/pharma-professional-services/

https://viseven.com/omnichannel-kpi/

https://viseven.com/omnichannel-communication-strategy/

https://viseven.com/pharmaceutical-industry-challenges/

https://viseven.com/healthcare-business-intelligence/

Explore how AI is transforming pharma marketing in this Pharma Talks podcast. Discover top AI tools delivering results and enhancing customer experience.

In this episode of Pharma Talks, Nataliya Andreychuk sits down with ctcHealth experts Thomas Mrosk, Founder & Managing Director, and Manuel Mitola, Partner & Head of AI Consulting, to explore the most impactful applications of AI in pharma marketing today.

Discover how artificial intelligence in pharmaceutical marketing is reshaping engagement strategies, optimizing pharma digital marketing, and enhancing customer personalization. From chatbots in healthcare to automation in pharma, our guests reveal which AI tools are delivering the best ROI and where the future of pharma AI marketing is headed.

Whether you're exploring AI marketing tools, AI-driven analytics, or the role of virtual assistants in healthcare, this episode is packed with data-driven strategies and expert insights. Tune in!

Contact Viseven experts to elevate your healthcare content strategy: https://viseven.com/contact-us/

Discover more platforms to listen to this podcast: https://rss.com/podcasts/pharma-talks/

Contact ctcHealth experts to get a free 15 mins consultation about how to adopt and use AI in Pharma Marketing: https://bit.ly/4cBCKlS

Follow Nataliya, Manuel, and Thomas in social media: https://www.linkedin.com/in/andreychuk/

https://www.linkedin.com/in/mitola/

https://www.linkedin.com/in/thomas-mrosk/

🔗 Links for more insights:

https://viseven.com/ai-data/

https://viseven.com/ai-enablement-services/

https://viseven.com/artificial-intelligence-in-pharma-industry/

https://viseven.com/ai-in-life-sciences/

https://viseven.com/podcast/centers-of-excellence/

Join Viseven's podcast as we explore the shift to medical content, the future of modular content & key healthcare content strategies.

In this episode, Prasant Vijayakumar, Chief Strategy Officer of Viseven, joins Nataliya Andreychuk to explore the transformation of healthcare content strategy and its role in pharma content marketing strategy. The discussion highlights the industry's shift from commercial content to medical content marketing, addressing how pharmaceutical content strategy can enhance patient-centric approaches and improve health communication.

Contact Viseven experts to elevate your healthcare content strategy: https://viseven.com/contact-us/

Discover more platforms to listen to this podcast: https://rss.com/podcasts/pharma-talks/

Follow Viseven, Nataliya, and Prasant in social media:

https://www.linkedin.com/company/viseven/

https://www.linkedin.com/in/andreychuk/

https://www.linkedin.com/in/prasant-vijayakumar-5615655/

🔗 Links for more insights:

https://viseven.com/content-strategy-enabling/

https://viseven.com/content-development/

https://viseven.com/healthcare-marketing-plan-guide/

https://viseven.com/digital-transformation-in-clinical-trials/

Is AI truly revolutionizing pharma marketing or just speeding up bad strategies? Join podcast as we explore AI's impact, compliance and future winners.

Our guest, Dan Atieh, Head of eWizard, shares insights on the role of AI in pharma marketing, and how gen AI in pharma marketing is reshaping strategies.

We'll dive into the recent eWizard release, discussing how AI pharma marketing is transforming marketing automation and content optimization, while also navigating regulatory challenges and pharma compliance.

Contact Viseven experts to integrate AI to your healthcare content strategy: https://viseven.com/contact-us/

Discover eWizard's latest updates: https://viseven.com/ewizard-march-release-2025/

Follow Viseven, Nataliya, and Dan in social media:

https://www.linkedin.com/company/viseven/

https://www.linkedin.com/in/andreychuk/

https://www.linkedin.com/in/danatieh/

🔗 Links for more insights:

https://viseven.com/ai-data/

https://viseven.com/artificial-intelligence-in-pharma-industry/

https://viseven.com/ai-in-life-sciences/

https://viseven.com/pharmaceutical-industry-challenges/

https://viseven.com/pharma-professional-services/

Is there a secret to maximizing your content production efficiency? Find out together with Joe Falcone in the new episode of Pharma Talks with Nataliya Andreychuk!

Dive deep into strategies for tracking, optimizing, and scaling your content production workflow to deliver better results, faster. Whether you're part of a content production agency, managing digital content production in-house, or looking to refine your content production strategy, this episode will cover it.

Joe shares insights on how to set up and monitor a Center of Excellence (CoE) within pharma organizations, the role AI plays in transforming content workflows, and how automation in content production can significantly boost efficiency. Learn about content performance KPIs, workflow optimization, and the impact of AI on modern content management practices.

Follow Viseven, Nataliya, and Joe in social media:

https://www.linkedin.com/company/viseven/

https://www.linkedin.com/in/andreychuk/

https://www.linkedin.com/in/joefalcone/

🔗 Links for more insights:

https://viseven.com/content-development/

https://viseven.com/content-strategy-enabling/

https://viseven.com/digital-content-production-compliance/

Join Nataliya Andreychuk and Dr. Viktoriia Tymoshenko, Senior Content Operations Manager at Bayer, for unfiltered discussion about Bayer modular transformation and its ripple effects across the organization.

Is Bayer's modular content strategy a model for the industry? As Nataliya probes modular content development, Dr. Tymoshenko shares insider tips on navigating bold changes and reveals how AI technology is shaping Bayer's omnichannel marketing.

Contact Viseven experts to elevate your marketing with AI: https://viseven.com/contact-us/

Follow Viseven, Nataliya and Viktoriia in social media:

https://www.linkedin.com/company/viseven/

https://www.linkedin.com/in/andreychuk/

https://www.linkedin.com/in/viktoriia-tymoshenko-259248b5/

Find more on AI in pharma:

https://viseven.com/ai-in-life-sciences/

https://viseven.com/ai-enablement-services/

https://viseven.com/digital-transformation-in-pharma/

In this thought-provoking episode, Krishna Venugopal, Product Manager at eWizard, and Nataliya Andreychuk, CEO and Co-founder of Viseven, dive into a dynamic conversation about the evolving role of Centers of Excellence (CoE) in today’s fast-paced business environment.

Explore how organizations can harness the power of AI to build CoEs that are not only more efficient but also deeply integrated into their omnichannel strategies. Krishna and Nataliya share their unique perspectives on bridging the gap between global vision and local execution, offering a roadmap for adapting strategies to diverse markets while maintaining consistency and impact.

Connect with Viseven experts: https://viseven.com/contact-us/

Follow Viseven, Nataliya and Krishna in social media:

https://www.linkedin.com/company/viseven/

https://www.linkedin.com/in/andreychuk/

https://www.linkedin.com/in/krishnakvenugopal/