Paris Talks Marketing – Détails, épisodes et analyse

Search is changing. AI systems  now control how information is found and shown. In this episode, Andreas Voniatis,  “Dre,” joins Paris  to explain what this shift means for content strategy. His work focuses on helping brands appear in AI-generated responses. Andreas explains how large language models select content and why common SEO tactics are being filtered out. 

The conversation covers how to build content that aligns with AI preferences. It breaks down why AI ignores low-effort pages.  Dre teaches why reverse engineering AI outputs does not work, and why deep research and persona driven content now lead to visibility.

He outlines how AI surfaces sources based on originality, authority, and relevance to the user’s intent. He prepares marketers to adapt by shifting from ranking  output to high effort assets that reflect what audiences actually search for in context.

Tune in to hear how AI is reshaping visibility and why generic SEO content no longer works.

Connect with Dre: https://www.linkedin.com/in/andreas-artios/

Learn more about Artios: https://artios.io/

Connect with Paris : https://www.linkedin.com/in/parischildress/

Jack Wilson, EVP at Amplify5, joins Paris to break down what causes GTM teams to stall. It’s not just bad leads or a slow pipeline. It’s misalignment, missed signals, and teams pulling in different directions.

Jack shares what goes wrong behind the scenes and how to catch it early. He explains how leadership gaps, vague targets, and rushed expansion plans set teams up to struggle. He also talks about where AI helps and where it doesn’t, and why trust still matters more than tech in B2B sales.

Stop guessing what’s wrong. Start fixing your go-to-market.

In this episode, you’ll learn:

• How real alignment between sales and marketing drives better results
• The 4 metrics Jack uses to diagnose any go-to-market team
• The role of storytelling in sales and what Elvis Presley has to do with it
• Why AI won’t replace human sellers any time soon
• How to make international expansion work for your team

Amplify5,  helps companies scale through offshoring solutions that feel personal, flexible, and fast to activate. The company was built by leaders who once sat on the client side and knew what wasn’t working ; rigid contracts, slow execution, and partners who didn’t deliver. That same mindset shapes how Jack approaches growth, team structure, and long-term success.
Check them out here:  Amplify5 Website- https://amplify5.co.uk/

Connect with Jack on LinkedIn:http://linkedin.com/in/ironmanwilson
Connect with Paris Childress: https://www.linkedin.com/in/parischildress/
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In this episode Paris hosts  Curphy Smith, the  Business Development Manager at Century Solutions Group. Curphy has a rich background in managed services and understands  the evolving cyber threat landscape.

In this conversation, Curphy  provides listeners with a roadmap to safeguard businesses. He also shows how to utilize cybersecurity as a catalyst for brand  growth. Tune in to know how to enhance your brand’s resilience against cyber threats while driving growth.

00:00 Introduction 
02:13 -AI in Cybersecurity and Marketing 
07:12- Lead Generation Strategies 
13:11- How Fear Influences Cybersecurity Sales 
18:22- AI-Driven Cybersecurity Solutions 
21:10- The Human Element in Cybersecurity 
26:11- Marketing Hooks and Conversion Funnels 
38:01 -The Role of Social Engineering Training
39:21 -Balancing AI and Genuine Content (39:21)
48:00 -Conclusion

Connect with Us:
1. Curphy Smith
2. Paris Childress

In this episode  Paris is joined by Jeff Umbro, CEO of The Podglomerate, to dive deep into the world of podcasting.
Podcasting has become a powerful medium for brands, thought leaders, and content creators to engage with their audience, but it's not without its challenges. Paris and Jeff explore key strategies for podcast production, marketing, and monetization.
Jeff shares insights on leveraging podcast advertising platforms like AdvertiseCast, Gumball, and Spotify Ad Analytics to grow your podcast and measure ad performance. They also discuss innovative podcast formats and the value of appearing as a guest on other shows.  But as Jeff Umbro puts it, it’s not a one-size-fits-all strategy. The key is to approach podcasting with clear goals, be willing to experiment with formats and marketing strategies, and consistently measure success. Tune in to learn how to use podcasting to enhance brand awareness and drive business growth.

00:00 Introduction
00:30 About The Podglomerate
04:05 Why Start a Podcast?
10:37 Effective Podcast Advertising
22:17 Podcast Measurement and Analytics
26:48 Innovative Podcast Formats
32:45 Jeff's Favorite Podcasts

Connect with Us:
1. Jeff Umbro
2. Paris Childress

In this episode of Paris Talks Marketing, Paris speaks with Sean Malarkey, Co-founder and Chief Growth Officer of Repurpose.io, about how content creators can save time and simplify content sharing through effective repurposing. Discover how Repurpose.io allows you to transform a single piece of content from TikTok, Instagram, YouTube, and other platforms into unlimited, platform-optimized content that reaches audiences across YouTube, Facebook, TikTok, Snapchat, LinkedIn, and more.

Sean also shares key strategies for optimizing conversion rates and reducing churn, and discusses the importance of automating your content distribution with a single click—eliminating the need for manual sharing. Tune in to learn how to quickly build your omnipresence, automate your marketing efforts, and grow your audience across all channels.

00:00 Introduction to Paris Talks Marketing
00:28 Understanding Repurpose: A Game-Changer for Content Creators
04:11 The Shift in Social Media Content Strategy
15:11 AI's Role in Modern Business Practices
20:42 Conversion Rate Optimization Success Story
26:37 Conversion Rate Optimization Strategies
32:13 Reducing Churn with Strategic Friction
37:50 The Psychology of Customer Retention
45:13 The Power of Content Repurposing

Resources and Links
1. Check out Repurpose.io
2. Connect with Sean Malarkey
3. Connect with Paris Childress
4. Check out our episode featuring Adam Robinson: RetentionB2B Episode

In this episode of Paris Talks Marketing, David Arnoux, Co-Founder and CEO of Growth Tribe, shares his insights on modern marketing challenges, the role of AI in business, and principles of  long-term relationship building with customers.
 With over 37,000 alumni and 1,000 companies trained, Growth Tribe is at the forefront of  helping organizations develop vital skills, such as project management and data visualization, to inspire their teams and close the digital skills gap. As a learning partner, they co-create blended programs that foster the behavioral and cultural changes they need to perform in a digital world.  Tune in as David and Paris discuss the evolution of organic reach, customer retention strategies, and the future of marketing in an AI-driven world.

Key Topics Discussed:
00:00:00 Introduction
00:00:52 The Challenges in Organic Reach and Founder-led Marketing.
00: 11:31  Leveraging Generative AI in Marketing
00:21:34 Antifragile Organizations and Leadership in a Changing World
00:28:58 Long-Term Relationship Building in the Digital Age
00:32:07 The Role of AI in Marketing and Customer Understanding
00:37:01 The Fundamentals of Customer Psychology
00:41:52  The Future of AI Use Cases

Want to learn how a bootstrapped cybersecurity company can outsmart well-funded competitors? Jitendra is Chief Marketing Officer  at Infopercept Consulting, a platform-led managed services provider in cybersecurity. 

In this episode, we talk about how to win CISOs’ trust, what really drives buying decisions in this space, and how to cut through the noise with creative outreach that actually gets attention.
If you’ve ever felt stuck trying to differentiate your security product in a crowded market, or you’re wondering how to prove marketing ROI without vanity metrics, this one’s for you.
We also explore the role of AI in marketing, the evolving buyer journey, and what Jitendra would never spend on—even with 5x the budget. 

In this episode, you’ll learn:
- Why Infopercept bets on use cases, not features
- How compliance drives buying decisions (more than security itself!)
- Why  Infopercept  avoids exhibitions and big conferences
- What fingerprint marketing is and how to build yours
- The power of highly personalized outreach for CISOs
- How AI is helping them scale insights and content creation

Resources and links:
1. Connect with Jitendra Bulani : https://www.linkedin.com/in/jitendra-bulani-21557510/
2. Connect with Paris Childress on LinkedIn: https://www.linkedin.com/in/parischildress/
3. Learn more about Infopercept : https://www.infopercept.com/
4. Listen to  Barry Mainz Episode here: https://youtu.be/9HlYBu1pFCc?si=V32qyZgLCkCkNWMW

Let us know your biggest takeaway on LinkedIn!

In this episode, Paris speaks with Lalit Shinde, Chief Growth Officer at Sequretek. With over 30 years of experience in AI and cybersecurity, Lalit leads global growth, sales, and partnerships at the company. He also serves as a board member and mentor across multiple organizations in the tech space.

Lalit Shinde shares how his team built a cybersecurity company from the ground up and grew it to $25 million in revenue. He explains the mistakes many founders make when entering new markets, including overreliance on direct sales, unclear pricing, and targeting the wrong customers.

He discusses why channel partnerships offered a more effective path and how a clear focus helped drive growth. The conversation also looks at the role of AI in cybersecurity, including how to position it as a tool that supports human teams rather than replaces them.
Lalit also introduces Continuous Threat Exposure Management, a model that gives CISOs real-time insight into risk and offers a more practical approach than traditional risk assessments.

Topics Covered:

1. Going from $0 to $25M in revenue
2. Avoiding GTM and pricing missteps
3. When and why to use channel sales
4. AI’s real role in cybersecurity
5. CTEM vs. periodic risk assessment

Tune in to refine how you build, grow, or improve your cybersecurity  brand.

What does it take to lead a cybersecurity company that protects some of the world’s most sensitive systems?

Barry Mainz, CEO of ForeScout, shares what he's learned about decision-making, trust, and communication in a high-pressure industry. This episode pulls back the curtain on how ForeScout operates—and what keeps it grounded.

Barry also talks about what gets a CISO to respond, how messaging shapes outcomes, and why internal alignment matters just as much as external strategy.

This is a clear, practical conversation about leadership, risk, and the people behind the systems.

What You’ll Hear 

1. What messaging actually lands with security buyers
2. How ForeScout balances AI automation with human control.
3. What it takes to keep teams focused when the pressure doesn’t stop
4. How ForeScout works with government and critical infrastructure
5. The leadership habits that drive long-term trust

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Paris interviews Ido Weisenberg, CEO of Voyantis, a company revolutionizing customer lifetime value (LTV) prediction with AI and machine learning. Ido shares  on utilizing predictive analytics to optimize customer acquisition, retention, and revenue growth for SaaS and consumer companies. He also discusses how aligning marketing and revenue goals can drive sustainable business success.

In this Episode:
- The role of AI in predicting customer LTV
- How predictive analytics improves ad spend efficiency
-Why finding the right co-founder is crucial for startup success
-How B2B SaaS companies can maximize ROI with value-based bidding
-Overcoming short-term vs. long-term revenue challenges
-The future of cookies and first-party data strategies
-How Voyantis helps companies scale with data-driven growth

Resources and Links
1. Voyantis -voyantis.ai
2. LinkedIn- Ido Wiesenberg
3. LinkedIn-Paris Childress