On Top of PR with Jason Mudd – Détails, épisodes et analyse

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On Top of PR with Jason Mudd

Jason Mudd, Axia Public Relations

Business & Entrepreneuriat

Fréquence : 1 épisode/12j. Total Éps: 186

On Top of PR is a podcast dedicated to helping corporate communications leaders leverage the power of PR to build a strong brand and great reputation. Each episode features guests to discuss PR and marketing topics, tips, and trends. We want to help every active and aspiring communication professional stay on top of PR.

It is one of the top 2.5% most popular podcast shows globally, according to Listen Notes' Listen Score, and among the top 100 marketing podcasts in the world on Apple Podcasts.

We've featured guests from Microsoft, Disney, Wells Fargo, Tyson Foods, Mall of America, Priceline, Southwest Airlines, and more.

About Jason Mudd
Jason Mudd is a professional public speaker, accredited public relations practitioner, published author, podcaster, and entrepreneur. The World Communication Forum named him North America’s top PR leader. He’s the CEO and managing partner of Axia Public Relations. Forbes Magazine named Axia as one of America’s Best PR Agencies. He is a trusted adviser and dynamic strategist to some of America’s most admired and fastest-growing companies. His past PR work includes American Airlines, Budweiser, Dave & Buster’s, H&R Block, Hilton, HP, Miller Lite, New York Life, Pizza Hut, Southern Comfort, and Verizon.

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http://www.axiapr.com
283 partages
https://www.reviewmaxer.com/pages/on-top-of-pr
244 partages
http://www.ontopofpr.com
239 partages

https://www.buzzsprout.com/593338/fan_mail/new
186 partages
https://www.buzzsprout.com/twilio/text_messages/593338/open_sms
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https://www.buzzsprout.com/?referrer_id=531133
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https://www.linkedin.com/in/jasonmudd/
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https://www.linkedin.com/in/mark-weiner-0ab74b1/
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Score global : 52%

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The future of PR in the age of AI with Agility PR

Épisode 159

mardi 18 novembre 2025 • Durée 39:41

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In this episode, Pragya Dubey, Agility PR’s VP of Global Services & Analytics, joins host Jason Mudd to discuss how AI is reshaping PR, media intelligence, and measurement for smarter, data-driven strategies.

Tune in to learn more!

Meet Our Guest:

Our episode guest is Pragya Dubey, Agility PR Solutions’ VP of Global Services & Analytics. With more than 20 years of experience across three continents, she helps organizations transform media data into meaningful insights that demonstrate ROI and elevate the impact of communications.

Five things you’ll learn from this episode:

1. How AI is changing the media intelligence landscape and how we can measure it

2. Ways PR professionals can use AI to make smarter, data-driven decisions

3. What the emerging AI landscape means for PR professionals

4. How to use AI to enhance productivity and creativity in PR

5. How press releases are regaining power as vital tools for AI-driven search visibility

Quotables

“AI is really reshaping the way we are accessing information and our need for information.” — Pragya Dubey

“PR teams can be empowered with more data-driven decisions as opposed to basing their decisions on anecdotes, or an impression, or simply instincts – that’s the biggest shift.” — Pragya Dubey

“AI is the assistant that PR never had that can help public relations professionals work smarter.” — Pragya Dubey

"The question to ask is how AI is getting its information. AI is getting that information from the web, from Google, Yahoo, all those aggregator websites and media. So if you're not putting yourself out there more and more, you're missing out on that opportunity to be read and analyzed by AI.” — Pragya Dubey

“The press release that we all thought was on life support and losing credibility year after year is suddenly the new sexy PR tool that everybody's talking about again and getting excited about.” — Jason Mudd

If you enjoyed this episode, please take a moment to share it with a colleague or friend. You may also support us through Buy Me a Coffee or by leaving us a quick podcast review.

More About Pragya Dubey

Pragya Dubey is Vice President of Global Services and Media Analytics at Agility PR Solutions, where she leads strategy and client success for media monitoring, measurement, and insights. With over 20 years of experience across Canada, the U.S., and India, she specializes in turning complex media data into actionable narratives that demonstrate ROI and drive smarter decision-making.

Since joining Agility in 2006, she has helped clients — including Fortune 500s, governments, and nonprofits — align media analysis with strategic goals. Pragya is a passionate advocate for using meaningful metrics to elevate the role of communications.

Guest’s contact info and resources:

Pragya Dubey on LinkedIn

Agility PR Solutions website

Additional Resources:

Axia’s AI Relations Service

How generative AI uses earned media coverage (fueling PR’s resurgence)

Do news releases influence AI visibility?

Google’s AI Mode and the rise of reputation-driven visibility

Support the show

On Top of PR is produced by Axia Public Relations, named by Forbes as one of America’s Best PR Agencies. Axia is an expert PR firm for national brands.
On Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.

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Common mistakes publicly traded companies make when working with the news media – Mark Basch

Épisode 158

mardi 4 novembre 2025 • Durée 01:04:24

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In this episode, Mark Basch joins host Jason Mudd to discuss the common media mistakes publicly traded companies make.

Tune in to learn more!

Meet our guest:

Our episode guest is Mark Basch, a seasoned business journalist with decades of experience covering publicly traded companies. He provides insights on economics, business trends, manufacturing, real estate, and unemployment, drawing from data releases and press statements.

Five things you’ll learn from this episode:

1. Consequences of companies mishandling bad news

2. Best practices for publicly traded companies to work effectively with journalists

3. Why preparation and anticipation are key to effective media interactions

4. Why understanding media evolution is critical for PR

5. The difference between embargoes and advance news, and how to use them strategically

Quotables

“When something is happening, it's a good idea to preemptively get together with the key people and have a response ready because one of the things that could happen in today's world is the story is going to be posted online and nobody is ready to respond.” — Mark Basch

“Clever is great, but it better be accurate.” — Mark Basch

“The headline … is designed to get you to read the story but also should tell you what the story is.” — Mark Basch

“If you want to make this newsworthy, if you want to get media coverage about your company, its success and its growth, we've got to have credible indicators of how quickly you are growing.” — Jason Mudd

The evolution of remote work with HireMyMom’s Lesley Pyle

Épisode 149

mercredi 25 juin 2025 • Durée 26:22

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In this episode, HireMyMom’s Lesley Pyle joins On Top of PR host Jason Mudd to discuss how remote work is transforming the modern workforce

Tune in to learn more!

Our Guest:

Our episode guest is HireMyMom’s Lesley Pyle, founder and CEO of the platform. She has been connecting small businesses with skilled remote professionals since 2007 and brings over two decades of experience in public relations and entrepreneurship.

Five things you’ll learn from this episode:

1. How remote work has evolved from a niche option to a mainstream employment model

2. What today’s professionals are looking for in flexible or freelance roles

3. Why small businesses are embracing remote hiring and the benefits it brings

4. How digital platforms and collaboration tools have removed barriers to remote work

5. Tips for staying relevant, confident, and competitive in a digital-first workforce

Quotables

“Flexibility is the number-one thing people are looking for. That freedom is like gold.” — @LesleyPyle

“Technology has made it easier than ever for businesses to connect with top-tier talent virtually.” — @LesleyPyle

“We’ve gone from asking ‘Can this be done remotely?’ to ‘Why wouldn’t it be?’” — @LesleyPyle

“Staying engaged in your field, even just a few hours a week, keeps you current and competitive.” — @LesleyPyle

“The evolution of remote work isn’t just about where we work — it’s about how we define work altogether.” — @LesleyPyle

The WOW Factor Workplace with Deb Boelkes, Founder at Business World Rising

Épisode 59

mardi 10 août 2021 • Durée 24:19

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Our episode guest is Deb Boelkes, Founder at Business World Rising. Deb is on a tear, transforming the business world into one you'll love and never want to leave.

Five things you’ll learn from this episode:

The value of creating the best workplace, striving to have a WOW brand that customers love, and wouldn't ever want to buy from somebody else.
Building a workplace culture where you enjoy getting up every day, where work is not work, and you're thrilled to be there every minute.
Take your mindset to the next level, love what you do, and inspire everybody else around you to be the best they can be.
How you can spread your WOW factor, energy, and enthusiasm around you and make it extremely CONTAGIOUS to the point where people around you pick up the positive vibes you're bringing.
The possibility of creating a workplace where the best and most talented people line up to get in. A workplace where every time top talent comes into your company, they say WOW!

Quotables

“The satisfaction of your employees directly correlates with the satisfaction of your customers." — @Deb_Boelkes
"Aim to have a wow brand that customers love and wouldn't ever want to buy from somebody else." — @Deb_Boelkes
"When you love what you're doing, you're a great person to be around. You are enjoyable to be around." — @Deb_Boelkes
"When you've got folks who are not happy with their job, believe me, how they're feeling is going to be pervasive and will affect how they interact with customers." — @Deb_Boelkes

If you enjoyed this episode, please share it with others and leave us a review.

About Deb Boelkes

Deb Boelkes is the award-winning author of "The WOW Factor Workplace: How to Create a Best Place to Work Culture" and "Heartfelt Leadership: How to Capture the Top Spot and Keep on Soaring." Deb is not just a role model heartfelt leader; she’s the ultimate authority on creating the best places to work, with 25+ years in Fortune 150 technology firms, leading superstar sales, marketing, and professional services teams. As an entrepreneur, she has accelerated advancement for women to senior leadership. As an author and keynote speaker, Deb has delighted and inspired over 1,000 audiences across North America and beyond.

How your brand can benefit from being immersed in the esports and gaming space with John Higgins

Épisode 58

mardi 3 août 2021 • Durée 26:43

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Learn how your brand can start marketing within the gaming and esports community with our guest John Higgins.

John currently heads up OS Studios - a live production and creative agency that specializes in video gaming and esports. Before working in video gaming, John was an award-winning creative director recognized globally for his work in television commercials and live broadcasts.

Five things you’ll learn from this episode:

How your brand can benefit from being immersed in the esports and gaming space
What the difference is between gaming and esports
How to get started and connect with the gaming and esports communities
How to collaborate with esports and gaming content creators to reach a larger audience
The most creative ways brands have marketed in the gaming community

Quotables

“Gaming is a sleeping giant.” -@JOHNJJHIGGINS
“A lot of the biggest earners in gaming aren’t necessarily the best players. It’s the content creators, the people that are on Twitch.” -@JOHNJJHIGGINS
“When you look at gaming you should really look at the content creation aspects and how all these games have become more social.” -@JOHNJJHIGGINS
“Around 70% of all revenue in esports is sponsorship.” -@JOHNJJHIGGINS

If you enjoyed this episode, would you please share it with others and leave us a review?

Guest’s contact info and resources:

John Higgins on LinkedIn
John Higgins on Twitter: @JOHNJJHIGGINS

The impact of leadership communication on mental wellbeing and organizational performance with Vance Meyer

Épisode 57

mardi 20 juillet 2021 • Durée 33:34

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Vance Meyer used to be a corporate communication executive. He is now promoting and advocating for mental wellness and acquiring skills to be of service to others in the future.

Five things you’ll learn from this episode:

What marketing communication leaders need to think about in terms of guiding their team on how to communicate, externally and internally
The strategy and tactics that corporate marketing professionals can begin to take, whether that’s communication tactics or as a trusted advisor to leaders
The importance of self-care and self-acceptance not just for the sake of your health, but for your effectiveness as a communicator
How coming out of COVID can help individuals be more considerate of others and make an impact, not only today but for future generations
Crisis management from someone with extensive experience in employee communication, media relations, executive communication, social media, crisis management, and corporate branding

Quotables

“All the strategic work that we do to prepare for a crisis, unfortunately, goes out of the window during the crisis.” – @middle1dweller
“Sometimes, leaders get so ambitious about focusing on growth and expansion to the point of sacrificing their integrity.” – @jasonmudd9
“I didn’t realize that I wasn’t capable of handling the stress that comes along with PR jobs without treating myself better and having more self-care.” – @middle1dweller
“Take care of yourself. Take time to revive yourself because it’s not just important for your health, but for your effectiveness as a communicator.” – @middle1dweller
“Sometimes, people find themselves working for a company that’s in a bad spot and they end up inheriting the problem.” – @jasonmudd9
“Everybody has mental wellness needs.” – @middle1dweller

About Vance Meyer

Vance Meyer was a former corporate communication executive who is now promoting and advocating for mental wellness and acquiring skills to be of service to others in the future.

Tips on how to develop a PR presence without a degree with Kate Yandoh Harris

Épisode 56

mardi 13 juillet 2021 • Durée 31:21

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Kate Yandoh Harris is a born storyteller who helps businesses realize results by creating compelling content. She an optimist, island lover, and “word person”.

Five things you’ll learn from this episode:

How to get started in PR and marketing without a PR or marketing degree
Why hospitality might be a great starting point for marketing and PR professionals
How you can learn the most from less desired positions
How to educate your audience instead of just selling them your product or service
How to pivot and be creative in your PR efforts

Quotables

“In order to connect with your audience, you have to quickly jump in and live in their world for a little bit.” -Kate Yandoh Harris
“The experiences that I’ve had that helped me get better have been the jobs that nobody really wants.” -Kate Yandoh Harris

If you enjoyed this episode, would you please share it with others and leave us a review?

Guest’s contact info and resources:

Kate Yandoh Harris on LinkedIn
Stan’s website: https://stanphelps.com/

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