On the House Influencer Marketing Growth Strategies – Détails, épisodes et analyse

In this insightful episode of On The House, I am joined by financial guru and food blogger Ansley Beutler. Join us as we explore the common financial hurdles and opportunities within the creative industry. With her background in accounting tailored for bloggers, influencers, and online entrepreneurs, Ansley provides a deep dive into effective financial strategies that cater specifically to the needs of creative professionals.

If you’re looking to gain clarity on bookkeeping, diversifying income streams, and optimizing your financial health, this episode is for you, my friend! Tune in, get inspired, and transform your creative passion into a thriving business with the financial savvy you need to succeed! 

Key Points Discussed:

✔️Common Financial Oversights: the importance of rigorous bookkeeping, which is crucial not only for tax purposes but also for analyzing business health and planning growth strategies.

✔️The Power of Revenue Diversification: identifying the risks of relying on a single income stream and exploring various revenue models, including affiliate marketing, which has seen significant growth in 2024.

✔️Emerging Trends in Affiliate Marketing: the shift towards diverse affiliate platforms and the decline in traditional sponsored content signal a need for creatives to adapt their monetization strategies to remain competitive and profitable.

✔️Strategic Financial Planning: the importance of understanding and planning for taxes, with emphasis on the pitfalls of poor financial tracking and the benefits of proactive financial management.

✔️Retirement Planning for Creatives: Ansley busts the myth that retirement planning is only for those in traditional employment, highlighting the advantageous tax benefits and flexible investment options available to self-employed individuals.

✔️Practical Tips for Financial Management: improving bookkeeping practices, understanding tax obligations, and leveraging retirement accounts to optimize financial outcomes, to name a few.

Where can you find Ansley? 

Follow along on IG: @the.fit.peach and @peachperfectfinancials

Visit her website: https://peachperfectfinancials.com/ and https://www.thefitpeach.com/

➡️Want more influencer industry expertise? Join 7,500 others for our weekly drop in your inbox!

https://notoiremediahouse.myflodesk.com/podcast

⭐️SHOP THE NOTOIRE EDIT MERCHANDISE⭐️

https://rstyle.me/+b2VOctUFDjWo-PsCeIRxdQ

✨FOLLOW ALONG ON IG: @notoiremediahouse

✨FOLLOW OUR FOUNDER: @amandarushholmes

✨WORK TOGETHER: notoiremediahouse.com/contact

GET 50% OFF FLODESK: https://flodesk.com/c/NOTOIRE

Mentioned in this episode:

Flodesk

Do you want emails that look so good people actually want to open them? Then you, my friend, need flodesk. We've been obsessed with it since day one at Notoire Media House and trust us, it's been a total game changer for not only us but our influencer clients as well. Want in on the magic? Head on over to...

If you've been seeking fresh insights into shaking things up in the marketing world, you've landed in the perfect spot! It’s no secret that we love the email marketing platform Flodesk here at Notoire Media House, and today’s episode we get to chat with their Head of Marketing, Natalie Franke. With her roots firmly planted in advocating for small businesses, Natalie’s passion for genuine, impactful marketing shines through as she discusses the power of email over social media, the importance of community-led growth, and the exciting future of AI in business. She shares inspiring insights and practical tips that will rev up your entrepreneurial spirit and get you pumped to take your business to the next level! 

Whether you're a budding entrepreneur or seasoned business owner, this episode packs a punch with invaluable insights and a hefty dose of inspiration to push you to think differently about growth and community engagement. Dive in and let’s get your business thriving with some community magic and smart email marketing! 🚀

Key Points Discussed:

✨ Leadership and Growth:tTransitioning into significant roles can lead to profound personal and professional growth, especially when aligned with one’s values and community.

✨ Community-Centric Marketing: understanding and serving your community isn't just good ethics; it's smart marketing that leads to sustainable growth.

✨ Marketing as Storytelling: effective marketing goes beyond strategies; it’s about understanding and serving the people you’re connected to.

✨ The Power of Email Marketing: in the digital age, email remains a powerful tool to directly connect with and grow your audience, often outperforming other channels like social media in terms of engagement and conversion.

✨ Future Innovation: staying open to technological advancements like AI can significantly enhance how businesses interact with and serve their audiences.

Want to connect with Natalie? 

Follow along on IG: @nataliefranke

Visit her website: https://nataliefranke.com/

➡️Want more influencer industry expertise? Join 7,500 others for our weekly drop in your inbox!

https://notoiremediahouse.myflodesk.com/podcast

⭐️SHOP THE NOTOIRE EDIT MERCHANDISE⭐️

https://rstyle.me/+b2VOctUFDjWo-PsCeIRxdQ

✨FOLLOW ALONG ON IG: @notoiremediahouse

✨FOLLOW OUR FOUNDER: @amandarushholmes

✨WORK TOGETHER: notoiremediahouse.com/contact

GET 50% OFF FLODESK: https://flodesk.com/c/NOTOIRE

Mentioned in this episode:

Flodesk

Do you want emails that look so good people actually want to open them? Then you, my friend, need flodesk. We've been obsessed with it since day one at Notoire Media House and trust us, it's been a total game changer for not only us but our influencer clients as well. Want in on the magic? Head on over to notoiremediahouse.com/flodesk to snag 50% off your first year!

Notoire Media House

If you're an influencer that feels like they're drowning a little bit and you need support like yesterday, enter Notoire Media House. We are a team of experts that has spent the last five years working along influencers just like you, helping to streamline your business,...

Welcome to our very first episode of On The House podcast! I'm your host, Amanda Rush Holmes, CEO and founder of Notoire Media House. In this episode, we dive into the vibrant world of the creator economy, exploring its evolution, current dynamics, and future trends that could shape how content creators and influencers thrive in an ever-evolving digital landscape. 

If you've ever considered taking your content creation from a passion to a profession, or if you're looking to scale your existing creator business, this episode packs invaluable insights just for you!

Don’t forget to hit 'follow' on your preferred podcast platform to stay updated with new episodes every Friday! 

Interested in taking your creator journey to the next level with Notoire Media House? Drop us a message with the word “strategy” over on Instagram @notoriemediahouse, or visit our website at notoiremediahouse.com. We can’t wait to chat with you! 

Key Points Discussed:

➡️ The Growth of the Creator Economy: how it transformed from a niche community to a global powerhouse worth billions, with over 2 million creators worldwide.

➡️ Challenges and Opportunities: insight into the dual-edged nature of the creator economy. We discuss the countless ways to monetize such as ad revenue, sponsorships, and digital products, alongside the challenges like audience growth and authenticity.

➡️ Strategies for Success: tips on navigating the complexities of content strategy and monetization across various platforms. We emphasize the importance of data-driven strategies intertwined with genuine, engaging content. 

➡️ The Role of Notoire Media House: an introduction to how Notoire Media House aids creators in focusing on their craft while we manage the business strategy, content creation, and development of new revenue streams.

➡️ Looking Ahead: a sneak peek into future trends, including AI-generated content and the increasing need for personal branding as platforms evolve.

➡️Want more influencer industry expertise? Join 7,500 others for our weekly drop in your inbox!

https://notoiremediahouse.myflodesk.com/podcast

⭐️SHOP THE NOTOIRE EDIT MERCHANDISE⭐️

https://rstyle.me/+b2VOctUFDjWo-PsCeIRxdQ

✨FOLLOW ALONG ON IG: @notoiremediahouse

✨FOLLOW OUR FOUNDER: @amandarushholmes

✨WORK TOGETHER: notoiremediahouse.com/contact

GET 50% OFF FLODESK: https://flodesk.com/c/NOTOIRE

Mentioned in this episode:

Notoire Media House

If you're an influencer that feels like they're drowning a little bit and you need support like yesterday, enter Notoire Media House. We are a team of experts that has spent the last five years working along influencers just like you, helping to streamline your business, grow your following, and do a lot more. If you want to sit down and chat about what this can look like for you, DM us Strategy over on Instagram to book a call: https://www.instagram.com/notoiremediahouse or head on over to our website: NotoireMediaHouse.com We can't wait to hear from you!

Flodesk

Do you want emails that look so good people actually want to open them? Then you, my friend, need flodesk. We've been obsessed with it since day one at Notoire Media House and trust us, it's been a total game changer for not only us but our influencer clients as well. Want in on the magic? Head on over to...

This podcast is for creators by creators. We will dig into the creator economy, and influencer growth strategies, while also chatting with the leading experts from the biggest players in the industry. From social media platforms like Meta and YouTube to the creator of LTK and other platforms we love and use. Buckle up because this podcast is your no-fluff guide to the influencer industry and everything you need to know- no matter what stage you're at. Think of this as your direct line to the information you need, without the hefty price tag!

When it comes to affiliate marketing, one of the biggest questions creators face is: should you keep all your links in one place, or spread them out across multiple platforms? On the surface, splitting your links might seem like a smart way to diversify your earnings—but there’s a catch.

In this episode, I break down why spreading yourself too thin can actually dilute your numbers, confuse your audience, and ultimately decrease conversions. Your community needs to know exactly where to find you, and when you send them in too many directions, you risk losing sales.

But here’s the thing—there are times when splitting your links is the right move. If you have a clear strategy, specific brand deals, and a plan for tracking performance, multiple platforms can work in your favor.

You’ll learn:

• The pros and cons of linking to one platform vs. multiple
• How link dilution can hurt your analytics and conversions
• Why clarity and audience habits matter in link strategy
• When it actually makes sense to spread your affiliate links out
• How to stay strategic and intentional with your linking choices

Whether you’re just starting out in affiliate marketing or looking to optimize your current setup, this episode will help you make a decision that supports both your revenue and your relationships with your audience.

➡️Want more influencer industry expertise? Join 7,500 others for our weekly drop in your inbox!

https://notoiremediahouse.myflodesk.com/podcast

⭐️SHOP THE NOTOIRE EDIT MERCHANDISE⭐️

https://rstyle.me/+b2VOctUFDjWo-PsCeIRxdQ

✨FOLLOW ALONG ON IG: @notoiremediahouse

✨FOLLOW OUR FOUNDER: @amandarushholmes

✨WORK TOGETHER: notoiremediahouse.com/contact

GET 50% OFF FLODESK: https://flodesk.com/c/NOTOIRE

What happens when TikTok disappears for a day… and your entire business disappears with it? That’s exactly the scenario that had influencers scrambling earlier this year — and today’s guest, website designer and branding expert Gillian Sarah, is here to make sure that never happens to you.

In this episode of On The House, we dive into why influencers (and any online creator) need more than just social media to build a sustainable business. Gillian shares her journey from Etsy doodles to running a full-time web design studio, the surprising sense of community she’s found in the influencer world, and her signature framework for creating websites that actually convert — whether you’re selling your own products, driving affiliate revenue, or growing your email list.

We also cover:

• The “digital land you own” vs. “rented space” mindset every creator needs to understand
• How to blend a blog and website into one powerful personal brand hub
• The platform Gillian swears by for influencers who love a fresh, creative look (without the coding headaches)
• Why your homepage needs more than “Welcome to my blog”
• How to design branding that works year-round — even as your style evolves

If you’ve been putting off that website project because “Instagram is enough,” this conversation might just change your mind.

➡️Want more influencer industry expertise? Join 7,500 others for our weekly drop in your inbox!

https://notoiremediahouse.myflodesk.com/podcast

⭐️SHOP THE NOTOIRE EDIT MERCHANDISE⭐️

https://rstyle.me/+b2VOctUFDjWo-PsCeIRxdQ

✨FOLLOW ALONG ON IG: @notoiremediahouse

✨FOLLOW OUR FOUNDER: @amandarushholmes

✨WORK TOGETHER: notoiremediahouse.com/contact

GET 50% OFF FLODESK: https://flodesk.com/c/NOTOIRE

Mentioned in this episode:

Flodesk

Do you want emails that look so good people actually want to open them? Then you, my friend, need flodesk. We've been obsessed with it since day one at Notoire Media House and trust us, it's been a total game changer for not only us but our influencer clients as well. Want in on the magic? Head on over to notoiremediahouse.com/flodesk to snag 50% off your first year!

Notoire Media House

If you're an influencer that feels like they're drowning a little bit and you need support like yesterday, enter Notoire Media House. We are a team of experts that has spent the last five years working along influencers just like you, helping to streamline your business, grow your following, and do a lot more. If you want to sit down and chat about what this can look like for you, DM us Strategy over on Instagram to book a call: https://www.instagram.com/notoiremediahouse or head on over to our website: NotoireMediaHouse.com We can't wait to hear from you!

In this week’s episode, we dive into why having an email list is one of the most POWERFUL tools an influencer can have in 2025. While social media is a vital part of your business, there’s something even more essential that you own and control — your email list!!  I’m talking about why it’s crucial for your long-term success, how it helps you deepen your connection with your audience, and why it can be a game-changer for your business. Plus, I'll walk through how to start and grow your email list from scratch, even if you're just getting started!

If you’re ready to build your email list and start seeing tangible results, this episode is for you. Stay tuned for next week’s episode where we’ll dive deeper into email marketing strategies you can implement right away!

Key Points Discussed:

📧 Social media platforms are important, but they’re not yours to control.

📧 A smaller email list can lead to bigger returns compared to having a large social media following. 

📧 One of the best parts of email marketing? It’s easy to outsource! We break down why email marketing is a great extension of your business that doesn’t require constant input from you.

📧 If you're starting from scratch or revamping an underperforming email list, we give you actionable tips for building your email list.

📧 The importance of lead magnets and how to create offers that draw your ideal audience in. Plus, I share examples of what makes a great lead magnet that will encourage people to give you their email addresses.

➡️Want more influencer industry expertise? Join our email list!

https://notoiremediahouse.myflodesk.com/e92szd77li

✨FOLLOW ALONG ON IG: @notoiremediahouse

✨FOLLOW OUR FOUNDER: @amandarushholmes

✨WORK TOGETHER: notoiremediahouse.com/contact

Mentioned in this episode:

Notoire Media House

If you're an influencer that feels like they're drowning a little bit and you need support like yesterday, enter Notoire Media House. We are a team of experts that has spent the last five years working along influencers just like you, helping to streamline your business, grow your following, and do a lot more. If you want to sit down and chat about what this can look like for you, DM us Strategy over on Instagram to book a call: https://www.instagram.com/notoiremediahouse or head on over to our website: NotoireMediaHouse.com We can't wait to hear from you!

Flodesk

Do you want emails that look so good people actually want to open them? Then you, my friend, need flodesk. We've been obsessed with it since day one at Notoire Media House and trust us, it's been a total game changer for not only us but our influencer clients as well. Want in on the magic? Head on over to notoiremediahouse.com/flodesk to snag 50% off your first year!

If you've been seeking fresh insights into shaking things up in the marketing world, you've landed in the perfect spot! It’s no secret that we love the email marketing platform Flodesk here at Notoire Media House, and today’s episode we get to chat with their Head of Marketing, Natalie Franke. With her roots firmly planted in advocating for small businesses, Natalie’s passion for genuine, impactful marketing shines through as she discusses the power of email over social media, the importance of community-led growth, and the exciting future of AI in business. She shares inspiring insights and practical tips that will rev up your entrepreneurial spirit and get you pumped to take your business to the next level! 

Listeners can get 50% off their first year of Flodesk making it $19/month for unlimited subscribers: https://partners.flodesk.com/notoire

Whether you're a budding entrepreneur or seasoned business owner, this episode packs a punch with invaluable insights and a hefty dose of inspiration to push you to think differently about growth and community engagement. Dive in and let’s get your business thriving with some community magic and smart email marketing! 🚀

Key Points Discussed:

✨ Leadership and Growth:Transitioning into significant roles can lead to profound personal and professional growth, especially when aligned with one’s values and community.

✨ Community-Centric Marketing: understanding and serving your community isn't just good ethics; it's smart marketing that leads to sustainable growth.

✨ Marketing as Storytelling: effective marketing goes beyond strategies; it’s about understanding and serving the people you’re connected to.

✨ The Power of Email Marketing: in the digital age, email remains a powerful tool to directly connect with and grow your audience, often outperforming other channels like social media in terms of engagement and conversion.

✨ Future Innovation: staying open to technological advancements like AI can significantly enhance how businesses interact with and serve their audiences.

Want to connect with Natalie? 

Follow along on IG: @nataliefranke

Visit her website: https://nataliefranke.com/

➡️Want more influencer industry expertise? Join our email list!

https://notoiremediahouse.myflodesk.com/e92szd77li

✨FOLLOW ALONG ON IG: @notoiremediahouse

✨FOLLOW OUR FOUNDER: @amandarushholmes

✨WORK TOGETHER: notoiremediahouse.com/contact

Mentioned in this episode:

Flodesk

Do you want emails that look so good people actually want to open them? Then you, my friend, need flodesk. We've been obsessed with it since day one at Notoire Media House and trust us, it's been a total game changer for not only us but our influencer clients as well. Want in on the magic? Head on over to notoiremediahouse.com/flodesk to snag 50% off your first year!

Notoire Media House

If you're an influencer that feels like they're drowning a little bit and you need support like yesterday, enter Notoire Media House. We are a team of...

Welcome to another jam-packed episode all about Instagram growth! 📈

Today, we’re diving deep into not just how to grow your Instagram, but how to thrive by truly embracing the essence of what Instagram was made for - community and connection. Whether you're a fresh-faced content creator, bustling through as a seasoned influencer, or someone just sharing snippets of everyday life, today’s episode has golden nuggets just for you. We’re not just talking about growing numbers here. We're focusing on meaningful growth that connects you with your audience on a deeper level.

If you've ever felt stuck or unsure about how to grow your Instagram presence, this episode is for you. We break down complex ideas into easy, actionable steps that you can start applying today. Plus, there’s nothing like a good blend of encouragement and expert insights to get you pumped about your content again! 🤳

Key Points Discussed:

📱Understanding the core purpose of Instagram – building a vibrant community through sharing our lives.

📱The importance of defining your niche, not just for clarity in your own content creation but to ensure you're speaking directly to your audience. 

📱Instagram isn't just a platform; it's an algorithmic powerhouse designed to display your content to the right people. 

📱From tweaking your bio to mastering calls to action (CTAs), how to make your profile a magnet for new followers.

📱How often to post and what types of posts (reels, carousels, static posts) can help you leverage Instagram's love for video content.

📱How to use every feature Instagram offers to increase visibility and engagement.

➡️Want more influencer industry expertise? Join 7,500 others for our weekly drop in your inbox!

https://notoiremediahouse.myflodesk.com/podcast

⭐️SHOP THE NOTOIRE EDIT MERCHANDISE⭐️

https://rstyle.me/+b2VOctUFDjWo-PsCeIRxdQ

✨FOLLOW ALONG ON IG: @notoiremediahouse

✨FOLLOW OUR FOUNDER: @amandarushholmes

✨WORK TOGETHER: notoiremediahouse.com/contact

GET 50% OFF FLODESK: https://flodesk.com/c/NOTOIRE

Mentioned in this episode:

Notoire Media House

If you're an influencer that feels like they're drowning a little bit and you need support like yesterday, enter Notoire Media House. We are a team of experts that has spent the last five years working along influencers just like you, helping to streamline your business, grow your following, and do a lot more. If you want to sit down and chat about what this can look like for you, DM us Strategy over on Instagram to book a call: https://www.instagram.com/notoiremediahouse or head on over to our website: NotoireMediaHouse.com We can't wait to hear from you!

Flodesk

Do you want emails that look so good people actually want to open them? Then you, my friend, need flodesk. We've been obsessed with it since day one at Notoire Media House and trust us, it's been a total game changer for not only us but our influencer clients as well. Want in on the magic? Head on over to notoiremediahouse.com/flodesk to snag 50% off your first year!

Welcome back to On The House! In today's episode, we dive deep into the intriguing world of affiliate marketing platforms, focusing on the pioneers and the new players — LTK and ShopMy. We explore how these platforms benefit influencers and brands, their unique features, the pros and cons of each, and the emerging trends that could reshape the influencer landscape. Whether you're a seasoned influencer, a brand looking to expand your reach, or just an affiliate marketing enthusiast, this episode is packed with insights and a detailed breakdown of what makes these platforms tick! Grab your headphones and get ready to be informed, inspired, and maybe even a bit entertained. Let's dive into the affiliate marketing maze together! 

What's your take on LTK vs. ShopMy? Would you switch for better rates, or does functionality take precedence? Let's continue the conversation online—drop us a comment or a DM with your thoughts!

Key Points Discussed:

🛍️ How affiliate links work, the basics of commission rates, and the privacy of consumer purchases

🛍️ Insights into the backend operations of LTK

🛍️ An overview of ShopMy's model and why creators are gravitating towards them

🛍️ The differences in LTK and ShopMy commission rates

🛍️ How both platforms facilitate the relationship between brands and creators

🛍️ Future predictions of updates, transparency improvements, and how competition might drive better services

➡️Want more influencer industry expertise? Join 7,500 others for our weekly drop in your inbox!

https://notoiremediahouse.myflodesk.com/podcast

⭐️SHOP THE NOTOIRE EDIT MERCHANDISE⭐️

https://rstyle.me/+b2VOctUFDjWo-PsCeIRxdQ

✨FOLLOW ALONG ON IG: @notoiremediahouse

✨FOLLOW OUR FOUNDER: @amandarushholmes

✨WORK TOGETHER: notoiremediahouse.com/contact

GET 50% OFF FLODESK: https://flodesk.com/c/NOTOIRE

Mentioned in this episode:

Flodesk

Do you want emails that look so good people actually want to open them? Then you, my friend, need flodesk. We've been obsessed with it since day one at Notoire Media House and trust us, it's been a total game changer for not only us but our influencer clients as well. Want in on the magic? Head on over to notoiremediahouse.com/flodesk to snag 50% off your first year!