Learn how to combine public relations and social media to make yourself known with the advice of an international PR expert who will reveal the pros's secrets.
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258- How Social Media Changed Public Relations Forever
Saison 1 · Épisode 258
mercredi 11 mars 2026 • Durée 12:34
Celebrating 25 years of Nata PR! In this special anniversary episode, Natalie Bibeau reflects on how social media has completely transformed public relations — and why PR is more powerful and relevant than ever.
25 years ago, traditional media was the only gateway to public visibility. Today, brands, entrepreneurs, and experts can reach their audiences directly. But has social media replaced public relations? Absolutely not. This episode reveals how PR and social media work as powerful allies to build authentic credibility and lasting influence.
In This Episode:
How social media completely redefined visibility and power in communications
Why PR has NOT been replaced by social media (with a real client story!)
The power of combining PR + social media + influencer marketing
UGC (User Generated Content) campaigns and why they deliver exceptional results
How earned media coverage boosts your SEO and AI visibility
When I founded the public relations agency NATA PR in 2000, the Internet already existed… but it was not at the center of our strategies.
Relationships with journalists were very real: phone calls, in-person meetings, physical press conferences, and printed press kits.
We spoke to humans.
We built relationships over time.
Credibility came from proximity.
Then the Internet arrived as an accelerator.
Media databases, email, and corporate websites completely changed the speed of execution.
No more waiting for a press release to be printed and mailed.
We could reach more journalists, faster.
But slowly, the virtual world began to take up all the space.
And that's where, in my opinion, something was lost: the quality of relationships, replaced by quantity and speed.
Today, after 25 years, I'm noticing an interesting shift:
• we're returning to the real world
• we're even talking about a comeback of analog — yes, cassette tapes are making a return!
Effective public relations still — and always — rely on human relationships, even in a digital world.
The Internet did not replace public relations.
It forced them to become more strategic.
Dematerialization and online reading: what happened on the media side
If there is one industry that has been profoundly transformed, it's the media.
In the early 2000s, print media still dominated.
Magazines, newspapers, and specialized sections were pillars of the industry.
256- Public Relations: What If It Were Easy?
Saison 1 · Épisode 256
mercredi 28 janvier 2026 • Durée 06:23
We often believe, wrongly, that public relations is complicated.
That it requires years of study.
That you must work with expensive agencies.
That you need a large budget, countless contacts, and a lot of time.
But the reality is much simpler than that.
Public relations becomes easy when 3 things are in place:
• An execution plan
• Achievable priorities.
• An execution plan.
• A simple and clear method.
PR is not a series of random actions. It's a structured process made of logical, repeatable steps. When you know what to do, in what order, and why you're doing it, everything becomes easier.
• Achievable priorities.
It's not about writing ten press releases.
It's not about contacting every media outlet.
It's about understanding what is truly relevant to journalists and focusing your efforts where they matter most.
• A clear and practical execution plan.
Not a theoretical plan.
A concrete, actionable plan that fits into the reality of entrepreneurs and brands.
This is precisely what we teach in our training at NATA PR School.
A program designed to make public relations accessible, effective, and profitable.
Think about it.
A single article about you or your products can fully cover the $2,500 training cost.
One article!
Credible visibility.
255- Public Relations: New Year, New Visibility
Saison 1 · Épisode 255
mercredi 14 janvier 2026 • Durée 09:26
What if 2026 were finally the year the media talk about you?
At the beginning of every year, when we have products or services to sell, we make the same promises to ourselves:
more visibility, more contacts, more recognition… and more sales.
And yet…
We often repeat the exact same actions, hoping for different results.
We publish more.
We create more content.
We try to be everywhere, all the time.
Today, I want to show you why real media visibility can become a long-term lever, not just a short-lived burst of attention that disappears after 24 hours.
1. The best time to start is now
Visibility is not built "when we're ready."
It's been built before.
Before the next launch.
Before the next pivot.
Before your competitors take up all the space.
Waiting for the perfect moment often means leaving the field wide open to others.
And in public relations, those who speak first are the ones who occupy the space.
2. Stop repeating the same actions… and explore public relations
More posts.
More videos.
More effort, for sometimes very little reach.
Public relations works differently.
It allows you to leverage the credibility of the media,
instead of trying to build everything on your own platforms.
When a journalist, a media outlet, or an influencer talks about you,
254- Public Relations: Cutting Through the Noise
Saison 1 · Épisode 254
mercredi 31 décembre 2025 • Durée 12:29
Bonjour, Hello and welcome to the NATA PR SCHOOL podcast, episode 254.
Public Relations: Cutting Through the Noise
How do you stand out in 2026?
Yes, public relations is breaking through the media noise and stepping back into the spotlight in 2026.
I wanted to explore this dimension that many have underestimated in recent years.
Yet this is precisely what PR has done since the very beginning: capture attention and cut through the noise.
But as humans constantly search for the next technology that will solve all their problems, we now find ourselves overwhelmed by noise and endlessly shared content.
Here are five aspects of public relations I invite you to explore in 2026 if you want to stand out.
1. We are saturated with information, but hungry for credible content
In 2026, everything is ephemeral: stories, posts, short videos that disappear within hours.
By contrast, an article written by a journalist, a report, or an interview has a much longer lifespan. It is better indexed, shared, and cited.
PR brings depth to a world obsessed with surface.
So much so that even TikTok creators are now hiring public relations agencies to get coverage in major media outlets. An article in ELLE or The New York Times will obviously last far longer than anything published on social media.
2. PR knows how to capture the attention of the right messengers
Journalists and influencers are more solicited than ever.
Recognized PR agencies and professionals, like us at NATA PR, benefit from a strong trust capital: our emails are opened, read, and answered.
In 2026, relational credibility matters more than message volume.
3. AI amplifies the noise, but strengthens the human value of PR
253- Public Relations: the Most Important Word “Relation”
Saison 1 · Épisode 253
mercredi 17 décembre 2025 • Durée 10:26
If you've been listening for a while, you've probably heard me say this before:
In public relations, the most important word isn't "public."
It's relation.
And even though the web, social media, AI, and all the technologies transforming our industry at lightning speed constantly reshape our tools and our platforms, one thing has never changed:
At the end of the day, we are still trying to reach human beings.
To share a story, an idea, a product, a service…
and maybe, eventually, inspire them to engage with it.
What sets public relations apart isn't just our ability to write a press release or craft a great angle.
It's our ability to build genuine relationships.
In this episode, I share three simple reasons why the word relation truly forms the foundation of our profession.
1. Relationship Before Conversion
People often compare PR to sales, and for good reason: both disciplines rely on the same core pillar: the relationship.
The best salespeople don't think in terms of transactions.
They think in terms of connections.
And PR works exactly the same way.
A journalist comes back to you because they know they can rely on you.
They know:
• you provide accurate information,
• you respond quickly,
• you follow up professionally,
• you respect deadlines,
• and you understand their editorial needs.
In other words, you don't waste their time.
252- Yes, Public Relations Is Just Like Selling
Saison 1 · Épisode 252
mercredi 3 décembre 2025 • Durée 08:18
People often imagine public relations as a world of glamour, fancy events, and almost magical visibility that appears with a few well-placed phone calls.
And if you're like me, a fan of Sex and the City, you probably remember Samantha, the iconic publicist, always with a champagne glass in hand… but quite far from how things really work in our industry.
Because in truth, public relations is a form of selling.
Yes, selling, but a very particular kind: subtle, strategic, and deeply human.
It's not about convincing a customer to buy a product.
It's about proposing a story to a journalist or an influencer and inspiring them to tell it.
PR is selling… without "selling"
At the heart of public relations is the ability to convince a journalist, a partner, or an influencer that a story is worth sharing.
We don't push.
We don't manipulate.
We propose.
We spark interest.
Just like in sales, PR is about presenting an idea, a point of view, and an angle that makes someone want to know more.
A good salesperson highlights a product's benefits.
A good PR professional highlights the relevance and value of a story.
And the press release?
It's not a bureaucratic exercise.
It's PR's number-one tool: a way to package a message so that it becomes interesting, helpful, and relevant.
That's why I like to say:
"A press release is simply a well-presented value proposition."
Because that's precisely what it is: an invitation for the media to enter your world and share your story.
251- Why 10 Good Contacts Are Better Than 1,000
Saison 1 · Épisode 251
mercredi 19 novembre 2025 • Durée 07:00
Today, I want to talk to you about a persistent myth in the world of public relations: the myth of numbers.
Many still believe that having hundreds, or even thousands, of media contacts is the key to success.
But in reality… ten good contacts can be worth a thousand names on a list.
Why?
Because in public relations, it's not about quantity, it's about relevance.
Yes, agencies build relationships of trust with journalists, but in a world that moves at lightning speed, I believe our number one asset is our ability to create genuine connections.
Ten journalists or content creators who are truly interested in your industry, your product, or your service will do far more for your visibility than a thousand generic addresses receiving a standard press release.
I call these the real influencers: the right contacts for you.
It's also much easier to deepen your understanding of a handful of contacts than of thousands.
You can take the time to explore their social media accounts, see what interests them, understand how they work, and when you reach out, you can speak about their latest article or post in your industry that you've read with interest.
Public relations is, above all, about human relationships.
Show that you care about their work simply that, and you'll see more of them responding to your emails.
A true relationship takes cultivation: respect, listening, and time.
Authentic connections are what make a journalist think of you for a story, or an influencer speak about your brand with conviction.
So the next time you think, "I need to grow my contact list" because you don't have enough journalists or influencers, focus instead on strengthening the relationships with the right people, as I've described.
These are the real influencers: those most likely to talk about you, and those with whom you can take the time to build genuine bonds.
250- Public Relations or How to Get Journalists and Influencers Talking About You
Saison 1 · Épisode 250
mercredi 5 novembre 2025 • Durée 08:24
What still excites me today is discovering the articles journalists and media publish about our clients.
Even now, I love reading and seeing how journalists and influencers talk about our clients, their products, and their companies.
I feel privileged that, over these 25 years, clients such as Van Cleef & Arpels, Roche Bobois, Polestar, Moscot, Caudalie, Kérastase, Bella Vita, Annabelle, and hundreds of others have trusted us to get them talked about by journalists and influencers.
There's real energy, a great power in all those press articles that often remain online for years.
Just this week, we suggested to a new client who opened the beautiful boutique La Maison Générale that we meet her on site. She told us that her customers were slowly discovering she had a physical store, and that the vast majority weren't even on social media.
That's exactly why she hired us: to get people talking about La Maison Générale.
Our client has a lot to manage and doesn't want to handle her own public relations.
But for anyone who does want to benefit from PR, our program, where I teach you how to get journalists and influencers talking about you, is very accessible.
I guide you step by step, and in less than two hours a week, you'll succeed in getting noticed.
Just one article can pay back your investment in this program.
I teach you our six-step method for creating powerful press releases, and together we build your campaign in six steps.
In the program, we'll find the best headline for your press release to grab journalists' attention.
I'll help you build your contact list and show you how to find them.
I'll also share our pitch email to reach out to journalists and influencers.
After just the second week of the six-week program, you'll already know how to approach the media.
249- 5 Reasons to Integrate Public Relations Now
Saison 1 · Épisode 249
mercredi 22 octobre 2025 • Durée 10:56
In this episode, I'm sharing five reasons why now is the perfect time to integrate public relations into your strategy.
I was recently chatting with our new PR Director, and I love her perspective on our profession. She worked for many years as a journalist and media expert, so she knows well what I like to call the behind-the-scenes world of public relations.
I asked her what she believes are the main reasons that could convince a client to include PR in their marketing plan.
Here's what came out of our discussion:
1. The longevity and lasting impact of an article In a world that moves at lightning speed, where social media content disappears in a heartbeat, nothing compares to the value of an article about you, your company, or your products.
These articles continue to appear in online searches --- sometimes even on AI-powered platforms --- and can remain visible for years. Their value is truly priceless.
2. Breaking free from algorithms You may have invested a lot of energy and budget into your social media platforms, but still struggle to reach new audiences. This is where PR comes to the rescue. It can expose you to thousands of people who have never heard of you before.
3. Building credibility and trust PR helps you position yourself as an expert. When a third party, such as a journalist or influencer, talks about you and shares your story, it enhances your credibility and builds the trust that both future and current customers place in you.
When it comes time to buy a product like a tea, a car, or a skincare treatment, they'll remember you --- because they've already read about your brand or heard your story before making their choice.
4. Growing your visibility and reputation Many of our clients don't work with influencers. They rely instead on public relations --- online and in traditional media. Social media isn't always the ultimate solution, and PR can often be the key to achieving the visibility you're looking for.
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A printed article had a long lifespan and could even end up in national archives.
Then dematerialization arrived.
Newsrooms shrank.
Journalists became multi-skilled. Today, they often cover multiple topics, whereas in the past, journalists were highly specialized in very specific fields: classical music, dance, visual arts, and more.
Deadlines became shorter.
The pressure to produce content continuously set in.
For public relations, this changed one fundamental thing: we no longer pitch a story simply because it's "interesting," we pitch stories that are useful, relevant, and quickly publishable.
Today, a strong press release must be clear, well-structured, and ready for publication online.
It must consider SEO, angle, headline, and quotes.
Public relations has moved closer to content, and that's a good thing.
After 25 years, one thing is clear to me:
Tools change. Platforms evolve.
But the core of public relations remains the same.
Defining the story that could potentially make the headlines. Understanding what will interest journalists. And knowing when to communicate.
So much more to say…
I'll continue this reflection in the next episode, my PR friends.
Curious to learn more about what public relations can do for you?
This relational quality turns a single "yes" into a series of opportunities.
And that's where PR stands apart from other disciplines: relationship is the engine of long-term visibility.
2. Relationship as an Antidote to Noise
Today, journalists, producers, and influencers are drowning in a sea of messages.
They receive dozens — sometimes hundreds — of pitches every single day.
So why do they open your email instead of another one?
Why do they read your angle?
Why do they call you back?
Because a connection exists.
A relationship acts as a natural filter in an oversaturated landscape.
It adds credibility to your message.
It makes your email more than just… another email.
With a relationship, your message cuts through the noise.
That's why PR remains so relevant in the age of algorithms: it's built on something no technology can replace: the human connection.
3. Relationship as Long-Term Value
Advertising buys immediate results.
PR builds an asset.
A strong relationship doesn't disappear when a campaign ends.
A journalist may think of you six months later for a story.
An influencer may spontaneously mention your brand simply because they appreciate the way you work.
That's the long-term value of public relations.
This relational capital subtle, invisible, yet incredibly powerful, creates repetition, trust, and memorability.
And that kind of capital is priceless.
Relationship: Our Superpower
In the end, the reason PR remains essential despite every technological shift is simple:
It's rooted in the most precious thing humans share: trust.
Technology evolves, platforms change, but relationships endure.
And as long as there are people to listen, to question, to tell stories, public relations will always have a place — a strategic, solid, and deeply human place.
Thank you for being here every week, and for being part of this relationship too.
If you'd like to learn how to create a strong, compelling press release or craft a pitch that opens doors, join me for my next press-release workshop on December 17, 2025 the last one of the year.
We often forget this, but journalists and influencers behave very much like real clients.
They have specific needs, tight deadlines, mental overload, and every day they have to sort through hundreds of pitches.
They are professionals whose goal is to create quality content for their audience.
Our job in PR is to make their work easier:
To offer strong stories, clear angles, credible data, and accessible spokespeople.
It's not about ego, and it's not an opportunity to talk about yourself for free.
It's about responding to a real need in their workflow.
That's why I often repeat:
"Just like in sales, PR is not about talking about yourself — it's about meeting the real needs of journalists and influencers."
When you understand this, everything changes: your messages become sharper, your communication more effective, and your response rates… much higher.
A strong PR pitch is a strong sales pitch
The parallel between sales and PR becomes even clearer when we look at what makes a great pitch.
Whether it's aimed at a client or a journalist, the ingredients are identical:
• a strong hook
• a clear value proposition
• a concise message
• and the right person at the right moment
A press-release pitch and a startup pitch follow the same rules.
They must capture interest instantly, then make the other person want more.
A good pitch is the one that makes someone say:
"Interesting — tell me more."
And that's why I like to summarize it this way:
"PR is about selling ideas… and building relationships that last."
Conclusion
Public relations is not a mysterious art reserved for a select few.
It is simply a smart and strategic form of selling.
A kind of selling that doesn't push products — but ideas, stories, and vision.
And the good news is: PR is simple, and it's absolutely accessible to you.
If you'd like to learn how to create a strong, compelling press release or craft a pitch that opens doors, join me for my next press-release workshop on December 17, 2025 — the last one of the year.
To make sure you don't miss it:
Sign up for our mailing list, and you'll also receive our six-step model to create PR and INFLUENCE campaigns
A perfect preparation for the workshop.
For anything else, feel free to reach out by email: nata@natapr.com
5. Benefiting from the compound effect of PR As you know, I love advertising. Advertising drives sales. But PR makes you known. And there's one unique effect that only PR can bring: the compound effect.
A journalist invites one of our clients to a radio interview. Then a newspaper calls us to talk about them. Later, schools reach out through their website to invite them to speak at conferences and other events. The ripple effects of PR keep multiplying on their own.
The greatest strength of public relations remains this ability to make you known.
Don't miss one of our last cohort of the year to learn how to:
