My .4 Cents – Détails, épisodes et analyse

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PREVIEW: 4 Music Marketers Discuss If Meta Ads Help Musicians in 2025

Saison 1

jeudi 10 juillet 2025 • Durée 21:12

In this preview of the first episode of My .4 Cents, the expert of advertising in music Andrew Southworth goes back and for with its greatest hater Jesse Cannon and music marketers Matt Bacon & Dustin Boyer delve into whether promoting music via Facebook ads is worthwhile. They stress the importance of ads as a valuable tool in the broader strategy of marketing music, while suggesting that a holistic approach remains crucial. They present differing perspectives, discussing the effectiveness of ads in building streams versus cultivating a loyal fan base. The conversation then transitions to the role of content creation, storytelling, and community in an artist's success. They explore how established tracks are bolstered by strong branding and genuine fan engagement, contrasting cases of successful streaming artists lacking concert attendance with others who thrive through meticulous fan interaction. Finally, they address the evolving landscape of music promotion, touching on the impact of PR, social presence, and how different marketing channels contribute to an artist's growth in various ways.

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My Point 4 Cents Trailer 2025

Saison 1

lundi 7 juillet 2025 • Durée 00:52

To support the My Point 4 Cents and get a whole extra hour from every episode—including full interviews and ad-free banter—become a subscriber.

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What Musicians Should Know About TikTok's New App

Saison 1 · Épisode 1

mardi 22 juillet 2025 • Durée 01:14:01

My .4 Cents hosts Matt Bacon, Dustin Boyer, Jesse Cannon, and Andrew Southworth dive into the rumored Oracle acquisition of TikTok and its potential rebranding as M2, discussing the implications for artists, especially musicians and content creators. The conversation spans the B2B nature of Oracle, user data and algorithms, social media dynamics, and how rebranding could mirror the transformation seen in Twitter’s shift to X. They debate the effectiveness of targeting friends and family for early support, the power of direct-to-fan marketing, shifting social media trends, and the critical importance of email and SMS marketing. The episode also includes personal anecdotes from each host about their backgrounds as musicians and music marketers, stories of managing bands, and reflections on working in the ever-evolving music industry. It’s a deep and often humorous exploration of music promotion, community building, and survival in the modern music ecosystem.

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Is It Time For Musicians To Leave Spotify?!?!

Saison 1 · Épisode 2

mardi 29 juillet 2025 • Durée 01:02:48

Andrew Southworth, Matt Bacon, Dustin Boyer, and Jesse Cannon discuss the growing trend of artists pulling their music from Spotify due to concerns over ethical practices and poor compensation, sparked in part by King Gizzard and the Lizard Wizard's departure from the platform. The conversation quickly expands into a broader critique of streaming economics, label contracts, undervalued digital services, and the challenges of artist sustainability in a capitalist system. Later, Matt interviews Scotty from Tankcrimes Records about his journey from DIY punk shows in San Francisco to running a successful indie label. Their discussion highlights the realities of music entrepreneurship, artist development on a budget, and the balance between artistic integrity and market strategies. Overall, the episode provides an insightful look at the mechanics of the modern music industry from both creative and business perspectives.

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BONUS: Running America's Coolest Underground Punk Label w/ Scotty Heath of Tankcrimes Records

Saison 1

jeudi 31 juillet 2025 • Durée 01:01:39

Music Marketer Matt Bacon talks with longtime friend Scotty Heath of Tankcrimes Records about his journey through underground music and the evolution of his DIY label. Scotty shares his early influences, from discovering punk at a Rancid show to immersing himself in San Francisco’s vibrant DIY scene. He recounts how his entrepreneurial spirit and experience at grassroots shows led to launching Tankcrimes, which has grown from selling seven-inches out of a shopping cart to running a full-fledged label. They discuss how the changing economy and digital landscape have transformed the way independent artists and labels promote themselves, emphasizing the role of direct-to-fan engagement and sustainability. Scotty also reflects on the future of DIY, staying authentic, and maintaining mental health in a digital age, while continuing to build a label rooted in community, passion, and perseverance.

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BONUS: AI "Musicians" Are Now Getting Record Deals!?!? WHAT THIS MEANS!?!?!?

Saison 1

vendredi 1 août 2025 • Durée 12:33

Hallowood Media, a relatively obscure label, is signing ImOliver, the top user of the AI music generation platform Suno. This move has sparked debate, as it raises questions about the value of AI-generated music versus human creativity. Suno allows users to create full songs from text prompts, making it easy for those without traditional musical skills to produce listenable music. While “I’m Oliver” has amassed over 3 million streams, critics argue that signing an AI music user overlooks real artists and dilutes emotional depth in music. Supporters contend that writing effective prompts and assembling tracks still require a unique, if nascent, skill set. The discussion reflects a broader conversation about AI as a tool in music production, its role in songwriting, and the nature of audience engagement, with some seeing it as a valuable step in the creative process and others labeling it as a passing novelty comparable to the short-lived NFT hype.

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Is The Spotify Algorithm Anti-Artist?

Saison 1 · Épisode 3

mardi 5 août 2025 • Durée 01:17:35

Jesse Cannon, Dustin Boyer, Andrew Southworth, and Matt Bacon engage in a deep discussion on the mechanics of music algorithms—especially those used by apps like Spotify—and how they interact with the artistic process. They explore whether algorithms influence or dilute artistic integrity, unpacking concepts such as collaborative filtering, user behavior, and track metadata. Throughout the conversation, they emphasize the importance of matching music with the right listeners to trigger better algorithmic performance. The episode also features a compelling interview with Goshfather, a Disco House DJ who nearly stepped away from music but now enjoys streaming success and festival gigs. Goshfather shares his insights into genre branding, visual identity, and content strategy, offering practical guidance and inspiration for both emerging and experienced artists navigating today’s digital landscape. The conversation closes with an in-depth analysis of third-party playlisting—its risks, advantages, and strategic value—highlighting the nuanced decisions artists must make in growing their careers.

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From Quitting Music to Playing EDC In Just 2 Years w/ Goshfather

Saison 1

vendredi 8 août 2025 • Durée 01:02:51

Jesse Cannon sits down with Victor, also known as Goshfather, to explore his journey into the vibrant world of Disco House—a high-energy subgenre of electronic dance music blending vintage sounds with modern flair. Victor shares how he went from nearly quitting music to experiencing a career renaissance through a bold commitment to releasing one song every week for a year, redefining his personal brand with a unique Soviet-inspired aesthetic, and creating authentic content that resonates across social platforms. He also touches on mentoring new artists, building community through Instagram group chats, and the power of finishing and sharing music as a key to growth. Packed with practical advice, inspiring stories, and a dash of humor, this conversation reveals what it really takes to break through as a modern independent artist.

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How Many Streams It Takes For Spotify To Promote Your Music

Saison 1 · Épisode 5

mardi 19 août 2025 • Durée 01:06:11

This episode of "My Point Four Cents" features a deep dive into the Spotify algorithm with musical artist and educator Chris Greenwood, also known as Manafest. Hosts Dustin Boyer, Matt Bacon, Jesse Cannon, and Andrew Southworth explore the metrics behind Spotify's Popularity Index and share insights from a data-driven study that analyzed the streaming behavior of hundreds of artists. Andrew explains findings from their research, revealing surprisingly simple correlations between streams and algorithmic playlist placements such as Release Radar and Discover Weekly. The conversation also covers artist development strategies, sync licensing, the economics of digital and physical music sales, and the realities of modern streaming income. Greenwood shares his journey from major label deals to independent success, including stories of high-value sync placements and how he leveraged digital marketing and sales funnels to sustain a thriving music career.

Watch Andrew's video on the Spotify Algorithm here: https://www.youtube.com/watch?v=-w3hk2KtKXo&t=603s

Help us crack the algorithm for part 3 here: https://forms.gle/Yiffp3CjMiJf8nvT6

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