Modern Agent Marketing Girls – Détails, épisodes et analyse

In this first episode of the Modern Agent Marketing Girls Podcast, Chelsea and Kayla dive into the foundation of their marketing philosophy and how they are redefining what it means to be a modern real estate agent. They share personal stories about how they got started in real estate, the struggles with outdated marketing tactics, and the freedom and success they've found through modern, organic relationship-based strategies. This episode is all about setting the tone for the podcast and providing actionable tips to help real estate agents feel more confident and excited about their business!

What you'll learn in this episode:

• The difference between old-school and modern marketing and why traditional tactics like cold calling and door knocking can feel outdated and ineffective compared to social media-driven, relationship-based strategies
• Why creating authentic, engaging content that attracts clients and builds trust without feeling pushy is key
• How the value of being yourself and embracing your personality and sharing behind-the-scenes moments can help you stand out and attract the right clients
• How building trust and focusing on relationships can create a business full of repeat clients and referrals
• And an actionable "homework assignment" (We promise it's easy!) that you can do right now to move the needle in your business

This episode will inspire you to ditch the fear of standing out, embrace modern marketing, and start building a business that aligns with your life and goals.

Subscribe to this show to stay up-to-date and get the latest episodes!

GET YOUR 2025 TRENDING CONTENT IDEAS FOR REAL ESTATE AGENTS FREEBIE

CLICK HERE to join Modern Agent Social Club aka the best destination online for modern real estate agents!

Follow us on social media:

@modernagentmarketinggirls

Follow Chelsea Petersen: @hichelseapetersen

Follow Kayla Fox: @yourhomegirlkayla

LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift!

Hi friend - welcome to the premiere episode of the Modern Agent Marketing Girl Podcast!! In this episode, Chelsea and Kayla introduce themselves, share the story behind starting this podcast, and about the incredible Modern Agent Social Club! You’ll get to know them, our passion for modern, relationship-based marketing, and what you can expect from this podcast. Think of this as your fun, relaxed chat over a glass of wine where we dive into creating a real estate business you love! We promise that you will love it here.

What you can expect from this podcast:

• How modern marketing can truly transform your business, and why social media and relationship-based strategies are more effective (and fun!) than outdated methods like cold calling and door-knocking!
• The vision behind Modern Agent Social Club and how we provide tools, resources, and strategies to help real estate agents stand out and build a community around their brand
• Actionable marketing tips and insights into building trust, creating authentic content, and attracting clients you love without feeling salesy
• What to expect from the podcast and a sneak peek into the topics we’ll cover, including email marketing, local business strategies, and trend-proof ways to stand out in your market

Join us as we help you reconnect with the joy in your real estate business and make marketing fun again!

Subscribe to this show to stay up-to-date and get the latest episodes!

GET YOUR 2025 TRENDING CONTENT IDEAS FOR REAL ESTATE AGENTS FREEBIE

CLICK HERE to join Modern Agent Social Club aka the best destination online for modern real estate agents!

Follow us on social media:

@modernagentmarketinggirls

Follow Chelsea Petersen: @hichelseapetersen

Follow Kayla Fox: @yourhomegirlkayla

LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift!

Welcome to the Modern Agent Marketing Girls Podcast, hosted by Chelsea Petersen and Kayla Fox. This podcast is your go-to resource for marketing your real estate business in a way that feels authentic, aligns with your life, and attracts clients you love.

Chelsea brings years of experience teaching agents how to market the modern way through her Modern Agent Social Club. Kayla, a real estate agent who transformed her business using Chelsea’s strategies, joins as co-host to share actionable insights and real-life success stories.

Each week, we’ll dive into topics like personal branding, building community around your business, standing out in your market, and leveraging social media to grow. We’ll also feature expert guests and top-performing agents to inspire you with fresh ideas and proven methods.

Whether you’re a new agent or a seasoned pro, this podcast will help you create a marketing plan that showcases your professionalism and personality while making the process enjoyable and effective.

Hit subscribe and join us every Tuesday for honest conversations, practical tips, and a few laughs along the way. Let’s grow your business the modern way—together!

XOXO,

The Marketing Girls

Subscribe to this show to stay up-to-date and get the latest episodes!

GET YOUR 2025 TRENDING CONTENT IDEAS FOR REAL ESTATE AGENTS FREEBIE

CLICK HERE to join Modern Agent Social Club aka the best destination online for modern real estate agents!

Follow us on social media:

@modernagentmarketinggirls

Follow Chelsea Petersen: @hichelseapetersen

Follow Kayla Fox: @yourhomegirlkayla

LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift!

Pour yourself a fresh cup of coffee and listen in as we sit down to reveal our top marketing predictions for 2025! We are on a mission to keep social media simple (but extremely effective) for agents. Find out how you can take advantage of what's working in 2025 while leaning into what you're already doing everyday to create really good content that your followers actually want to see (and keep coming back for)! Let's make 2025 the year that you get as serious about your social media strategy as you are about your commitment to watching FRIENDS reruns every night. If you need some help getting started, we created a FREE resource for agents - 50 Trending Content Ideas for Real Estate Agents: 2025 Edition - GRAB IT HERE

Subscribe to this show to stay up-to-date and get the latest episodes!

GET YOUR 2025 TRENDING CONTENT IDEAS FOR REAL ESTATE AGENTS FREEBIE

CLICK HERE to join Modern Agent Social Club aka the best destination online for modern real estate agents!

Follow us on social media:

@modernagentmarketinggirls

Follow Chelsea Petersen: @hichelseapetersen

Follow Kayla Fox: @yourhomegirlkayla

LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift!

In today's episode of the Modern Agent Marketing Girls podcast, Chelsea and Kayla talk about their first official Modern Agent Book Club. The girls discuss The 12 Week Year and how agents can use this goal planning strategy to 4x their business results. As the book says, "if you want to predict your career path and future income, look at the actions you take each business day. Your actions tell the story." And today's episode helps you define your vision and your story so you can take actions that change your life.

The girls discuss...

• the importance of execution over planning
• the entrepreneurial mindset in real estate
• the significance of having a clear vision
• the emotional cycle of change and how to leverage it to reach your goals

Subscribe to this show to stay up-to-date and get the latest episodes!

GET YOUR 2025 TRENDING CONTENT IDEAS FOR REAL ESTATE AGENTS FREEBIE

CLICK HERE to join Modern Agent Social Club aka the best destination online for modern real estate agents!

Follow us on social media:

@modernagentmarketinggirls

Follow Chelsea Petersen: @hichelseapetersen

Follow Kayla Fox: @yourhomegirlkayla

LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift!

It's time to channel your inner influencer and share day in the life style content as a real estate agent. No, this doesn't mean you need to share Amazon affiliate links, but it DOES mean you get an easy way to share a little real estate with a little personal brand in a seamless, fun to consume way! On today's episode, Chelsea and Kayla break down what day in the life content really is, why it's powerful, and how you can leverage it as a local real estate agent. And of course, they aim to make this really easy on you thanks to their newest Modern Agent B Roll Guide (grab it for free here!)

Inside you'll learn...

• practical tips for creating engaging content,
• how to elevate your content with B-roll, voiceovers, and storytelling
• content that builds a relatable, trustworthy brand
• how to decide what to share (and what not to share!)

Elevate your day in the life style content with our free Modern Agent B Roll Guide here

Kayla's DITL reel Chelsea's DITL reel

Subscribe to this show to stay up-to-date and get the latest episodes!

GET YOUR 2025 TRENDING CONTENT IDEAS FOR REAL ESTATE AGENTS FREEBIE

CLICK HERE to join Modern Agent Social Club aka the best destination online for modern real estate agents!

Follow us on social media:

@modernagentmarketinggirls

Follow Chelsea Petersen: @hichelseapetersen

Follow Kayla Fox: @yourhomegirlkayla

LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift!

If your real estate business has been slower than usual, this episode is for you. Today Chelsea and Kayla break down exactly what to do in your marketing during a slow season to build momentum and get clients...without ever paying for a lead or calling your sphere asking for business. They emphasize the importance of an abundance mindset, taking consistent action, and of course, leveraging social media to build a magnetic, personal brand. This episode is full of ideas, so you'll want to listen to it with your Notes App open!

The girls discuss:

• abundance vs scarcity mindset
• your community needs your voice (not the media's!)
• signature series content
• hitting your goal in 12 weeks (with a sample plan!)
• leveraging local content
• and things you can do to showcase your expertise (even if you have 0 clients!)

Subscribe to this show to stay up-to-date and get the latest episodes!

GET YOUR 2025 TRENDING CONTENT IDEAS FOR REAL ESTATE AGENTS FREEBIE

CLICK HERE to join Modern Agent Social Club aka the best destination online for modern real estate agents!

Follow us on social media:

@modernagentmarketinggirls

Follow Chelsea Petersen: @hichelseapetersen

Follow Kayla Fox: @yourhomegirlkayla

LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift!

Today the Marketing Girls are giving away their exact marketing strategy for agents that leads to more conversations, and of course, more clients. And no, it's not a reel or carousel to share. Spoiler: it's email. Whether you've had an email list for years or have yet to send your very first email, this episode is for you. Chelsea and Kayla are telling you exactly what to put in your next email (literally, grab this free email template!) as well as an ongoing strategy for all your emails to come. Real estate go-to girls don't just rely on social media - they have a database full of future clients who can't wait to open their next email. So open your Notes App and get ready to build an engaged list of people who can't wait to work with you.

Inside we discuss:

• stories to share in your emails (and how to connect them to real estate)
• email and social media stats that will make you an email believer
• what your favorite tv show has to do with your next email
• the power of a good p.s. and email personalization
• and so. much. more.

And in case you haven't yet, grab your free email template here.

Subscribe to this show to stay up-to-date and get the latest episodes!

GET YOUR 2025 TRENDING CONTENT IDEAS FOR REAL ESTATE AGENTS FREEBIE

CLICK HERE to join Modern Agent Social Club aka the best destination online for modern real estate agents!

Follow us on social media:

@modernagentmarketinggirls

Follow Chelsea Petersen: @hichelseapetersen

Follow Kayla Fox: @yourhomegirlkayla

LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift!

Shownote Links:

• Flodesk - take 50% off your first year
• Xanthe Appleyard
• Jen from Tonic Site Shop
• Laura Belgray
• Hannah Brencher
• Sales Girl Social
• Nesting with Grace
• Pretty on Fridays
• Tori Sprankel
• Copy Uncorked

Marketing Therapy Thursday Tuesday! Today Chelsea and Kayla are talking about their Instagram Stories Series, Marketing Therapy Thursday, where agents write in every Thursday to ask their pressing marketing questions. Your co-hosts address some of the most common questions they get about things like how many accounts agents should have, how to make their feed cohesive, how to get more local followers vs agent followers, etc. This episode is the first of many future Marketing Therapy episodes where Chelsea and Kayla talk about the things that are truly holding you back and how to step into your modern marketing era, confident and excited about your brand.

Questions we cover:

-Should I have one account or 2?

-How do I get a cohesive grid?

-How do I get over being cringe?

-How do I get more local followers (and not just other agents)?

So grab your notebook, relax on your couch, and get ready for your free therapy sesh with the Marketing Girls. xoxo

Subscribe to this show to stay up-to-date and get the latest episodes!

GET YOUR 2025 TRENDING CONTENT IDEAS FOR REAL ESTATE AGENTS FREEBIE

CLICK HERE to join Modern Agent Social Club aka the best destination online for modern real estate agents!

Follow us on social media:

@modernagentmarketinggirls

Follow Chelsea Petersen: @hichelseapetersen

Follow Kayla Fox: @yourhomegirlkayla

LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift!

In this episode of Modern Agent Marketing Girls, Kayla is talking all about Instagram Stories. If you've ever wondered what to share on stories or if you've shared random parts of your day but it's all felt pointless because nobody interacts or even watches (other than your mom, of course), this episode is for you. Kayla breaks down the kind of content you should be sharing on your stories that will lead to your inbox being full of DM's from future clients who love connecting with you. It's a shorter episode (perfect for that morning drive to the office) but full of actionable tips that will make your stories an integral part of your marketing strategy.

Subscribe to this show to stay up-to-date and get the latest episodes!

GET YOUR 2025 TRENDING CONTENT IDEAS FOR REAL ESTATE AGENTS FREEBIE

CLICK HERE to join Modern Agent Social Club aka the best destination online for modern real estate agents!

Follow us on social media:

@modernagentmarketinggirls

Follow Chelsea Petersen: @hichelseapetersen

Follow Kayla Fox: @yourhomegirlkayla

LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift!