Media Monitor is a data-led podcast unpacking what’s really happening across advertising, media, and consumer behavior—and what it means next.
Hosted by Sean Wright and Kelly Sweeney from Guideline.ai, the show breaks down the signals behind the headlines: ad spend shifts, market trends, economic pressure points, and emerging opportunities shaping the media ecosystem.
Each episode translates complex data into clear insight, helping brands, agencies, and decision-makers cut through noise, reduce uncertainty, and make smarter strategic calls.
If media is changing faster than ever, Media Monitor helps you understand why, how, and what to watch next.
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What Ad Spend Concentration Can Tell Us About What Comes Next |E30
Saison 1 · Épisode 35
mercredi 12 août 2026 • Durée 15:51
Advertising spend can be growing while the market underneath it is becoming more fragile.
In this episode of Media Monitor, Kelly Sweeney gives Sean Wright a new goal: create an index important enough to have his name attached to it.
Sean may already have a starting point.
Inspired by a discussion of market concentration and monopoly measurement, Sean applies similar mathematical thinking to Guideline’s advertising data to ask a different question:
How much of advertising growth is being driven by only a small number of categories?
Guideline tracks 89 advertising subcategories. Rather than looking only at the headline growth rate for the market, Sean examines how widely that growth is distributed.
If many categories are contributing, the market appears more balanced.
If one or two categories account for a disproportionate share of incremental spending, the headline number may hide more risk than it reveals.
Sean explains that early analysis suggests the concentration of advertising growth may be strongly associated with what happens in the market roughly 11 to 12 months later.
That creates potential applications for agencies, publishers, advertisers, and anyone trying to assess the health of advertising demand.
The current picture provides an interesting example: advertising growth is concentrated among relatively few categories, while spending declines are spread across a broader group.
For Sean, that combination suggests more risk beneath the headline growth number than the topline figure alone would indicate.
Kelly and Sean discuss how a concentration index could help agencies think about negotiations, publishers assess revenue exposure, and industry leaders get a faster read on market conditions without having to interpret dozens of category trends individually.
The conversation also introduces the idea of publishing the new indicator as a recurring Guideline market measure—with the final name still very much up for debate.
And, naturally, Jimothy the raccoon makes another appearance.
In this episode:
• How market concentration can reveal risk that topline ad growth misses • The economic index that inspired Sean’s advertising analysis • Why growth concentrated in a few categories can make the market less stable • Why diversified advertising growth can indicate healthier conditions • What concentrated gains and broad-based declines may signal today • How the model could help agencies, publishers, and advertisers • Using advertising category data for strategic decision-making • Why a single index could simplify dozens of category trends • The potential predictive relationship between concentration and future ad spend • How publishers can assess dependence on a limited set of advertisers • Why diversification matters for advertising revenue • The early plans for a recurring Guideline advertising concentration index • The debate over what the index should actually be called
Media Monitor breaks down what’s happening across media and advertising and explains what the data actually means.
If you’d like access to the benchmark report or want to suggest a topic for the next part of the programmatic series, reach out to press@guideline.ai.
If you enjoyed this episode, be sure to follow or subscribe so you don’t miss future conversations on advertising, media strategy, and cultural marketing moments.
And if you’re listening on Apple Podcasts or Spotify, a quick rating or review helps more people discover the show.
Media Monitor’s Conversation at Cannes| The Agentic Future of Media Buying with WPP’s Devon DeBlasio
Saison 1 · Épisode 34
dimanche 9 août 2026 • Durée 18:18
AI agents may automate more of media buying, but WPP’s Devon DeBlasio believes people still need to remain at the helm.
In this installment of Media Monitor: Conversations at Cannes, Guideline Chief Product Officer Steve Silvers sits down with Devon DeBlasio of WPP to discuss how agentic systems could change advertising—from buying media and building audiences to influencing how brands appear inside AI-generated recommendations.
WPP has committed to helping develop standards for agentic buying, working with organizations including IAB Tech Lab and Prebid. Devon explains why common protocols and guardrails matter as buyer agents, seller agents, and MCP-enabled systems begin interacting across the advertising ecosystem.
A central question runs through the discussion: Which decisions should an AI agent be allowed to make, and which should still require human approval? Devon describes WPP’s “human at the helm” approach, particularly when actual media dollars are being committed. AI can identify signals, generate potential audiences, surface insights, and automate parts of a workflow, while experienced people remain responsible for decisions with financial consequences.
The conversation then turns to audience strategy. With large pools of historical performance data and increasingly capable models, agencies may be able to create more tailored growth audiences instead of relying as heavily on standardized audience segments.
Steve and Devon also look at a newer question for marketers: What happens when the entity you need to influence is an AI agent?
Consumers are increasingly asking systems such as ChatGPT, Gemini, and Claude for product recommendations. That creates a new brand challenge around how a company appears inside AI-generated responses, which signals shape those recommendations, and how marketers might influence brand perception in an agentic environment.
The discussion closes with data literacy. Natural-language interfaces may make sophisticated analytics accessible to more marketers, but easier access to data does not remove the need for consistent measurement, shared definitions, sound governance, and human judgment.
Media Monitor’s Conversation at Cannes| Is Advertising Losing Sight of What Actually Works?
Saison 1 · Épisode 33
dimanche 9 août 2026 • Durée 23:18
Advertising has more data, targeting, platforms and measurement than ever. Yet one question keeps surfacing: Are those capabilities actually helping marketers build stronger businesses?
In this installment of Media Monitor: Conversations at Cannes, Guideline Chief Product Officer Steve Silvers sits down with Justin Lebbon for a candid discussion about where media investment is flowing—and what those shifts could mean for advertisers, publishers and the wider media ecosystem.
The conversation begins with the growing concentration of media spend among a small number of global platforms.
Justin argues that this concentration has consequences beyond advertising efficiency. As more money moves away from local publishers, less funding remains for journalism, locally produced entertainment and the businesses supporting content production. Canada, New Zealand and other markets provide examples of what can happen when large portions of digital advertising revenue leave the local media economy.
That leads Steve and Justin into a broader conversation about social platforms. Social media remains valuable for communication, discovery and community, yet concerns around transparency, content quality, younger users and advertiser accountability continue to grow. They discuss emerging regulation, restrictions on social media access for children, and a question advertisers may increasingly face: Do you actually know what your media investment is accomplishing—and where your advertising is appearing?
From there, the conversation turns toward effectiveness.
Years of increasingly granular attribution and performance measurement have encouraged marketers to optimize around clicks, CPMs, conversions and other immediately measurable outcomes. Justin argues that this can create a short-term feedback loop in which marketers optimize what is easiest to measure rather than what creates future demand.
Advertising, in his view, should help businesses and categories grow. The economic environment adds another dimension. Higher capital costs and greater pressure on profitability mean marketing investments face closer examination from finance teams. If marketers cannot demonstrate how advertising contributes to business growth, the risk is bigger than a reduced media budget: leadership may begin questioning the investment itself.
Ep 29: YouTube, AI Search & the Ad Inventory Gap in Women’s Sports
Saison 1 · Épisode 32
mercredi 5 août 2026 • Durée 24:30
YouTube, AI search, data centers, and women’s sports may look like separate stories. Together, they reveal how quickly media distribution and advertising access are changing.
In this episode of Media Monitor, Kelly Sweeney and Sean Wright begin with NBCUniversal’s decision to bring more Peacock programming into YouTube Premium.
The partnership gives Peacock access to YouTube’s large global subscriber base while helping YouTube strengthen its premium content offering. Kelly and Sean discuss what the deal may mean for streaming bundles, subscriber growth, and the increasingly blurred line between traditional television and user-generated video.
The conversation then moves to the open web.
Digital publishers are reporting weaker referral traffic as AI-generated search summaries answer more questions without sending users to the original source. Sean compares those reports with Guideline’s UK advertising data and considers why major publishers with strong brands and original reporting may be holding up better than smaller sites built around search traffic.
They also discuss what could be lost if niche websites can no longer support themselves through advertising.
Next, Kelly and Sean turn to Meta’s Hyperion data center in Louisiana, a project reportedly valued at roughly $50 billion. They discuss how technology companies are financing large AI infrastructure projects, why those investments can be difficult to track, and how rising capital expenditures are influencing investor reactions.
The episode closes with a different kind of inventory problem: brands want to advertise around women’s sports, but there may not be enough programming available.
Live games are gaining attention, yet the surrounding content—documentaries, studio shows, interviews, and other lower-cost inventory—has not grown at the same pace. That creates an opening for publishers and media companies able to build quality programming around women’s leagues and athletes.
Media Monitor’s Conversation at Cannes| Why AI Still Needs a System of Record| Drew Kane
Saison 1 · Épisode 31
vendredi 31 juillet 2026 • Durée 14:51
AI may be reshaping media planning and buying, but not every business problem requires an AI solution.
In this episode of Media Monitor: Conversations at Cannes, Guideline Chief Product Officer Steve Silvers speaks with Drew Kane, Chief Product Officer for Prisma at Mediaocean, about media workflow automation, agentic buying, and why trusted systems of record become even more valuable as machines make more decisions.
The conversation begins with Prisma’s role as a financial, contractual, and workflow system supporting the media industry from planning through payment. Drew explains how Mediaocean’s wider portfolio—including Prisma, Innovid, and Protected Media—helps agencies and advertisers manage creative workflows, buying, verification, and financial accountability.
Steve and Drew then discuss the new integration between Guideline’s MediaTools and Prisma.
While information has moved between the two platforms for years, the new API integration reduces manual work and helps keep planning and execution data synchronised. Objectives and budgets can flow more directly from MediaTools into Prisma, with actualised results moving back through the workflow.
The result is less friction, fewer manual errors, and more time for teams to focus on business outcomes.
Their discussion then turns to AI.
At Cannes, many companies are trying to apply AI to nearly every workflow. Drew argues for a more disciplined approach: begin with the business outcome, then choose the appropriate technology. Sometimes that means an AI agent. Sometimes it means an MCP-enabled workflow. And sometimes a deterministic API is still the better answer.
Steve and Drew also examine the emerging world of buyer and seller agents, where systems could identify inventory, exchange campaign requirements, and accelerate media transactions. But as the number and speed of automated decisions increase, so does the need for governance.
Someone still has to track what was approved, where the money went, what changed, and whether the advertiser received the expected value.
Media Monitor’s Conversation at Cannes| AI Won't Replace Human Creativity| Jonathan Anastas (Rumble)
Saison 1 · Épisode 30
vendredi 31 juillet 2026 • Durée 11:20
Jonathan Anastas, Chief Marketing Officer, at Rumble, joins Media Monitor: Conversations at Cannes to discuss why AI won't replace human creativity—but instead make it even more valuable.
Following Rumble's acquisition of Northern Data and the launch of Quake AI, Jonathan explains how creators can use AI to build businesses, why video is becoming the next frontier for AI training, and why human ideas remain the competitive advantage in an AI-powered world.
Media Monitor: Conversations at Cannes brings together leaders from across media, advertising, technology and AI to discuss where the industry is heading.
In this episode, Steve Silvers, Chief Product Officer at Guideline, sits down with Jonathan Anastas, Chief Marketing Officer at Rumble, to discuss one of the biggest questions facing the industry: Will AI replace human creativity—or make it more valuable than ever?
The conversation follows Rumble's acquisition of Northern Data and the launch of Quake AI, exploring how the company sees AI becoming a platform that helps creators build businesses rather than replacing the people behind them.
Jonathan explains why the future belongs to creators who combine original thinking with AI-powered execution, why video is becoming the next major training asset for AI models, and why authentic human ideas remain the ingredient AI cannot generate on its own.
They also discuss: • Why Rumble acquired Northern Data and launched Quake AI • The vision of creators becoming AI-powered businesses • Why human creativity becomes more valuable as AI advances • AI as an accelerator—not a replacement—for creative work • Why video is becoming the next major AI training resource • The decline of text as the primary source for training large language models • AI-generated content versus human-led storytelling • What marketers can learn from previous technology disruptions • Why businesses that ignore AI risk falling behind• The importance of authentic human connection in an AI-first world• Why face-to-face relationships become even more valuable as automation increases
What Advertisers Should Buy Now—and What Can Wait in Q4
Saison 1 · Épisode 29
mercredi 29 juillet 2026 • Durée 25:18
When should advertisers lock in Q4 media—and where could waiting actually pay off?
In Episode 28 of Media Monitor, Kelly Sweeney and Sean Wright use Guideline’s forward-booking, ad spend, and pricing data to look ahead at the Q4 advertising market and assess where demand is building, where prices are rising, and where buyers may still have room to wait.
Sean frames the discussion as a media version of buy, sell, or hold.
Retail media is one area where the data points toward buying earlier. After six consecutive quarters of price growth, demand remains strong heading toward the holiday period, when retailers face some of their heaviest advertising activity of the year.
Programmatic CTV is showing similar pressure, with demand and pricing moving higher. Direct-buy CTV, however, tells a somewhat different story, with flatter conditions and some indications that buyers could find opportunities later.
Traditional television presents another contrast. Scatter pricing is declining, spend is softening heading into Q4, and—with the exception of major properties such as the NFL—advertisers may have more flexibility around when they commit.
Then there’s social. Spend continues to grow while pricing has been declining, creating a different buying dynamic in a channel where inventory is far less constrained.
Kelly and Sean also discuss digital out-of-home, the potential effect of U.S. midterm election spending on local media and CTV inventory, and what these shifts could mean for planners building Q4 media strategies now.
Before getting into the data, they cover several media and technology headlines, including OpenAI’s agreement with Yelp, the decline in referral traffic as AI increasingly answers searches directly, machine-readable web content, Google’s regulatory pressure in Europe—and Jimothy, the unusually round raccoon that somehow made its way into the conversation.
In this episode:
• What Guideline’s forward-booking data indicates about Q4 advertising• Why retail media may become more expensive as the holidays approach• Rising demand and pricing for programmatic CTV• Why direct-buy CTV is showing a different pattern• Falling TV scatter pricing and what it could mean for buyers• How U.S. midterm election spending could affect local advertising inventory• Why social ad spend can rise while pricing falls• Continued momentum in out-of-home advertising• OpenAI’s agreement with Yelp and the changing economics of web traffic• How AI-generated search answers are affecting publisher referral traffic• Google, European regulation, and the growing pressure on big tech• What the rise of bot traffic could mean for the future of the open web
Media Monitor's Conversations at Cannes: Metrics that Matter with Preeti
Saison 1 · Épisode 28
mardi 28 juillet 2026 • Durée 11:24
AI is giving marketers faster access to data and insights. But having more data doesn’t automatically lead to better decisions.
In this episode of Media Monitor's Conversations at Cannes, Guideline Chief Product Officer Steve Silvers sits down with Preeti Croke of Analytic Partners to discuss how AI is changing marketing measurement, why ROI requires more context than a single number, and what happens when marketing, finance, and analytics aren’t working from the same definition of success.
Preeti shares how Analytic Partners is using AI through tools such as Ask Genome to make insights more accessible and decisioning AI to support scenario planning in an increasingly uncertain market.
The conversation then turns to a bigger measurement challenge: despite the amount of data available to marketers, marketing investment can still be perceived as less data-driven than other business decisions.
The issue may not be a lack of data. It may be a lack of shared language.
Steve and Preeti discuss why CMOs, CFOs, finance teams, and analytics leaders need to agree on the business outcomes they are trying to influence before deciding which metrics matter. They also discuss why measurement should account for far more than advertising alone, from competitive conditions and pricing to broader economic and market forces.
In this conversation:
• How Analytic Partners is applying AI to marketing intelligence • What Ask Genome brings to ROI benchmarking and decision-making • Why scenario planning is becoming more useful in uncertain markets • The disconnect between having data and making data-driven marketing decisions • Why marketing and finance need a shared definition of success • Moving beyond KPIs that don’t connect to business outcomes • Why Analytic Partners uses “commercial analytics” rather than simply marketing mix modelling • How non-marketing factors can influence business performance • Why finance should be part of the measurement conversation from the beginning
Why Advertising Growth Is Slowing Despite a Huge Year for Media
Saison 1 · Épisode 27
mercredi 22 juillet 2026 • Durée 23:46
The first half of 2026 delivered the Olympics, a resurgent NBA Finals, the FIFA World Cup, and continued growth across streaming and digital media. Yet advertising spend grew just 4% year over year—well below the roughly 10% growth Guideline has historically seen in comparable event-heavy years.
In this episode of Media Monitor, Kelly Sweeney and Sean Wright break down what Guideline’s data says about the first half of 2026, where advertising dollars are moving, which categories are gaining or cutting spend, and why major tentpole events haven’t been enough to produce a stronger market.
They examine continued weakness among automakers, growth from AI and SaaS advertisers, social media’s strong first half, CTV’s continued gains, the shift of World Cup dollars from linear television toward streaming, and the surprising resilience of out-of-home advertising.
Sean also looks ahead to the second half of 2026, including the effects of softer consumer spending, inflationary pressure, political advertising, and the early testing of AI search as a new advertising channel.
Plus: why advertisers may be able to use AI to move faster, while consumer behavior still moves at the “speed of human.”
What You’ll Hear
Why U.S. advertising grew only about 4% in the first half of 2026
How major tentpole events contributed roughly 1.2–1.3 percentage points of market growth
Why automaker advertising remains under pressure
How AI and SaaS companies are supporting software ad growth
Why social advertising grew roughly 14%
What’s driving CTV and streaming growth
How World Cup ad spending has shifted dramatically from linear TV toward streaming
Why out-of-home continues to gain despite weakness across other traditional formats
How consumer spending pressure could affect advertising in the second half
Why AI-search advertising still appears to be in a test-and-learn phase
Why faster advertising technology cannot make consumers make decisions faster
Chapters:
3 Common Threads That Kept Coming Up | Conversations at Cannes
Saison 1 · Épisode 26
mercredi 15 juillet 2026 • Durée 21:30
Welcome to the first episode of Media Monitor: Conversations in Cannes — a special mini-series featuring industry leaders sharing their predictions for the future of media, advertising, AI, data, and marketing.
Recorded during Cannes Lions, these conversations brought together executives from across the advertising ecosystem to discuss where the industry is headed next.
Before releasing those interviews, Kelly Sweeney and Sean Wright step back to identify the biggest themes that consistently emerged across every conversation.
Three major ideas stood out.
🤖 AI is becoming a human-led tool.
The conversation around AI has matured. Rather than replacing marketers and creative teams, industry leaders are focused on using AI to help people work faster, think better, and execute more efficiently while keeping human creativity at the center.
🎯 The Addressable Audience
The ability to reach the right people, at the right time, with the right message has become one of the industry's biggest competitive advantages. Better audience intelligence, first-party data, and smarter targeting are reshaping how brands build meaningful customer relationships.
📊 Metrics That Matter
The industry is moving beyond tracking KPIs simply because they exist. Today's marketing leaders are asking a more important question: Which metrics actually predict business growth? The conversations repeatedly emphasized measuring outcomes that create meaningful results instead of chasing vanity metrics.
Throughout the episode, Kelly and Sean share highlights from conversations with leaders across media, advertising, retail media, analytics, and technology, including executives from Rumble, Albertsons Media Collective, WPP, Analytic Partners, Prisma, and more.
If you work in advertising, media, analytics, brand marketing, or digital strategy, this episode offers a preview of the biggest ideas you'll hear throughout the Media Monitor: Conversations in Cannes series.
In this episode:
What agentic media buying means for advertisers
Why WPP is helping develop standards for agentic buying
WPP’s “human at the helm” philosophy
Where AI automation ends and human approval begins
Why WPP is beginning its agentic buying work with CTV
How buyer and seller agents could interact
How AI could create more tailored growth audiences
The role of historical performance data
Moving beyond standardized audience segments
What “influencing algorithms” could mean for marketers
How brands appear inside ChatGPT, Gemini, Claude, and other LLMs
The emerging relationship between AI discovery and brand perception
AI agents as a new layer between brands and consumers
How natural-language interfaces change data analysis
Why common definitions and standards still matter
Why human judgment remains part of automated media buying
Media Monitor: Conversations at Cannes is a special summer series featuring conversations with leaders across media, advertising, data, and technology.
Also subscribe to the regular Media Monitor podcast, released Wednesdays, for analysis of the data and trends shaping the media market.
If you’d like access to the benchmark report or want to suggest a topic for the next part of the programmatic series, reach out to press@guideline.ai.
If you enjoyed this episode, be sure to follow or subscribe so you don’t miss future conversations on advertising, media strategy, and cultural marketing moments.
And if you’re listening on Apple Podcasts or Spotify, a quick rating or review helps more people discover the show.
Steve and Justin close by discussing a possible shift back toward fundamentals—better marketing education, stronger measurement, quality media, demand generation and creative work that connects with people.
The tools have changed. The fundamental business question has not:
What is the advertising supposed to accomplish?
In this episode:
Why media spend is increasingly concentrated among major platforms
What that concentration means for local publishers
The economic role of local media
Why locally produced journalism and entertainment need sustainable funding
Transparency across digital and social advertising
Growing scrutiny of social platforms
Social media and younger audiences
Why advertisers should test the incremental impact of platforms
The limitations of bottom-of-funnel measurement
How cheap CPMs can distort media decisions
Brand building versus performance marketing
Why attribution can create false confidence
The economic pressures changing marketing decisions
AI-generated content and declining content quality
Why demand creation is returning to the conversation
The relationship between media quality, creative quality and business growth
Media Monitor: Conversations at Cannes is a special summer series featuring conversations with leaders across media and advertising.
Also subscribe to the regular Media Monitor podcast, released Wednesdays, for data-driven discussions about where the media market is heading.
If you’d like access to the benchmark report or want to suggest a topic for the next part of the programmatic series, reach out to press@guideline.ai.
If you enjoyed this episode, be sure to follow or subscribe so you don’t miss future conversations on advertising, media strategy, and cultural marketing moments.
And if you’re listening on Apple Podcasts or Spotify, a quick rating or review helps more people discover the show.
In this episode:
What the Peacock and YouTube Premium partnership could mean for streaming
Why premium platforms are leaning on bundles and distribution partnerships
The difference between YouTube Premium and YouTube TV
How AI search summaries are reducing publisher referral traffic
Why branded publishers may be more resilient than smaller search-driven sites
What declining traffic could mean for niche websites and the open web
Meta’s Hyperion data center in Louisiana
How large AI infrastructure projects are being financed
Why AI spending is drawing closer investor attention
Growing advertiser demand around women’s sports
Why the shortage is bigger than live-game inventory
The opportunity in documentaries, shoulder programming, and studio coverage
Media Monitor breaks down what is happening across media and advertising and explains what it means for brands, agencies, publishers, and technology companies.
Follow and subscribe wherever you get your podcasts. New episodes every Wednesday.
If you’d like access to the benchmark report or want to suggest a topic for the next part of the programmatic series, reach out to press@guideline.ai.
If you enjoyed this episode, be sure to follow or subscribe so you don’t miss future conversations on advertising, media strategy, and cultural marketing moments.
And if you’re listening on Apple Podcasts or Spotify, a quick rating or review helps more people discover the show.
That is where systems of record become essential.
In this conversation:
• What Prisma does across the media planning-to-payment workflow • The partnership between Guideline and Prisma • How the MediaTools and Prisma API integration reduces manual work • Why business outcomes should determine the technology used • Why not every form of automation needs AI • The difference between APIs, MCP connections, and AI agents • How buying and selling agents could change media transactions • Why agent orchestration may matter more than individual agents • The continued role of human approval in automated workflows • Why auditability becomes more important as AI scales decision-making • How systems of record track media spend, approvals, and outcomes • The convergence of linear television, digital video, and broader video investment • Why media efficiency must ultimately translate into effectiveness
Media Monitor: Conversations at Cannes is a special series featuring leaders across advertising, media, measurement, and technology discussing the ideas shaping the future of the industry.
If you’d like access to the benchmark report or want to suggest a topic for the next part of the programmatic series, reach out to press@guideline.ai.
If you enjoyed this episode, be sure to follow or subscribe so you don’t miss future conversations on advertising, media strategy, and cultural marketing moments.
And if you’re listening on Apple Podcasts or Spotify, a quick rating or review helps more people discover the show.
Whether you're a marketer, publisher, creator, media executive or technology leader, this conversation offers a thoughtful perspective on how AI is reshaping creativity, advertising and digital business.
Media Monitor: Conversations at Cannes features conversations with industry leaders recorded during Cannes Lions, exploring the ideas shaping the future of media and advertising.
If you’d like access to the benchmark report or want to suggest a topic for the next part of the programmatic series, reach out to press@guideline.ai.
If you enjoyed this episode, be sure to follow or subscribe so you don’t miss future conversations on advertising, media strategy, and cultural marketing moments.
And if you’re listening on Apple Podcasts or Spotify, a quick rating or review helps more people discover the show.
Media Monitor breaks down what’s happening across media and advertising and explains what the data may mean for brands, agencies, publishers, and the wider industry.
If you’d like access to the benchmark report or want to suggest a topic for the next part of the programmatic series, reach out to press@guideline.ai.
If you enjoyed this episode, be sure to follow or subscribe so you don’t miss future conversations on advertising, media strategy, and cultural marketing moments.
And if you’re listening on Apple Podcasts or Spotify, a quick rating or review helps more people discover the show.
Media Monitor: Conversations at Cannes is a special summer series featuring conversations with media and advertising leaders about the ideas shaping the future of the industry.
If you’d like access to the benchmark report or want to suggest a topic for the next part of the programmatic series, reach out to press@guideline.ai.
If you enjoyed this episode, be sure to follow or subscribe so you don’t miss future conversations on advertising, media strategy, and cultural marketing moments.
And if you’re listening on Apple Podcasts or Spotify, a quick rating or review helps more people discover the show.
00:00 Welcome and Banter
00:20 Lighting Nerd Out
01:51 Film Lighting Origins
03:40 Family Pool Drama
04:15 Elle TV Recommendation
05:49 First Half Ad Market
08:27 Upfronts Quiet Signal
09:27 Category Winners Losers
12:08 Media Mix Shifts
15:02 Out of Home Surge
17:02 Second Half Outlook
19:36 AI Search Ad Tests
22:28 Speed of Human Wrap
23:35 Closing and Subscribe
If you’d like access to the benchmark report or want to suggest a topic for the next part of the programmatic series, reach out to press@guideline.ai.
If you enjoyed this episode, be sure to follow or subscribe so you don’t miss future conversations on advertising, media strategy, and cultural marketing moments.
And if you’re listening on Apple Podcasts or Spotify, a quick rating or review helps more people discover the show.
In This Episode
Introducing Media Monitor: Conversations in Cannes
The biggest themes from Cannes Lions
Why AI is becoming a creative partner instead of a replacement
The growing value of addressable audiences
Finding the right customer with better data
Why marketers are rethinking measurement
Moving beyond vanity metrics
Predictions for the future of media and advertising
Connect with Guideline
Questions or feedback?
📩 press@guideline.ai
If you’d like access to the benchmark report or want to suggest a topic for the next part of the programmatic series, reach out to press@guideline.ai.
If you enjoyed this episode, be sure to follow or subscribe so you don’t miss future conversations on advertising, media strategy, and cultural marketing moments.
And if you’re listening on Apple Podcasts or Spotify, a quick rating or review helps more people discover the show.
