Massage. Business. Success. – Détails, épisodes et analyse

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Massage. Business. Success.

Amy Bradley Radford

Forme & Santé

Business & Entrepreneuriat

Éducation

Fréquence : 1 épisode/22j. Total Éps: 26

The Massage. Business. Success podcast, hosted by Amy Bradley Radford, focuses on helping massage therapists grow their businesses and improve their skills. It covers topics such as marketing strategies, business management, client retention, and pain management techniques, providing practical advice and insights to help massage therapists succeed in their careers.

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Données mises à jour le 04/07/2026

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https://amybradleyradford.com/
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https://www.amybradleyradford.com/launch
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https://www.amybradleyradford.com/coaching
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https://www.instagram.com/amybradleyradford
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https://www.instagram.com/meteorstreetstudio
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https://www.facebook.com/people/Amy-Bradley-Radford-Massage-Business-Coaching/61556419647184/
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Stop Guessing Your Taxes

mardi 28 avril 2026 • Durée 48:46

Most massage therapists don’t have a tax problem… they have a system problem.

In this episode, Amy Bradley Radford breaks down why tax season feels so overwhelming—and why it has very little to do with taxes themselves. If you’ve ever found yourself scrambling in March, missing deductions, unsure where your money went, or feeling like your business isn’t actually supporting you the way it should, this conversation will shift how you see everything.

This isn’t about complicated accounting or learning tax forms. It’s about understanding how your daily habits, your spending patterns, and your money flow inside your business are either working for you… or quietly working against you.

Amy walks through the foundational systems that make your business easier to track, how and when money actually becomes taxable, and why waiting until April takes away your ability to make real financial decisions. She also dives into overlooked areas like cash tracking and mileage, and how small shifts in behavior can significantly change your financial clarity and outcomes.

This episode is about learning how to see your business clearly—so you can make decisions earlier, reduce stress, and start building a business that actually supports your life long-term.

TIME STAMPS:

00:00 Introduction to Sustainable Business Practices
02:34 Taking Control of Your Business Finances
07:41 Understanding Your Business Relationship with Money
12:54 The Importance of Tracking Your Business Numbers
19:32 Establishing Clear Financial Boundaries
24:12 Organizing Business Expenses for Tax Deductions
25:38 Understanding Taxable Income and Business Flow
27:34 Balancing Business Expenses and Personal Income
29:54 The Importance of Tracking Income and Expenses
32:45 The Role of Cash in Business Management
35:42 The Impact of Cash Handling on Business Finances
38:38 Tracking Mileage for Business Efficiency
43:55 Reinforcing Good Financial Habits
46:45 Creating a Healthy Business-Personal Income Relationship

Coaching Request Form: Click Here!

Website https://amybradleyradford.com/

Instagram https://www.instagram.com/amybradleyradford/

Facebook https://www.facebook.com/people/Amy-Bradley-Radford-Massage-Business-Coaching/61556419647184/

LinkedIn https://www.linkedin.com/in/amybradleyradford/

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Managing Your Schedule Like the Professional You Are

samedi 21 mars 2026 • Durée 58:38

If you are a massage therapist struggling with schedule management, client communication, or keeping your calendar full, this episode will help you understand what’s really happening behind the scenes.

In this episode of the Massage Business Success Podcast, Amy breaks down one of the most overlooked skills in running a successful massage practice: managing your schedule as a professional service provider.

After a frustrating personal experience trying to find a hairstylist who wouldn’t return calls or texts, Amy connects this common issue directly to what many clients experience when trying to book with massage therapists.

This episode dives into why massage therapists often struggle with returning calls, responding to text messages, and managing appointment requests—especially as their schedule becomes full and burnout begins to set in.

You’ll learn how poor communication can quietly lead to lost clients, reduced client retention, and inconsistent income—and what to do instead.

Amy also explains how online booking systems work well when you are building your massage business, but can potentially begin to lose effectiveness as your client base grows and your schedule becomes more relationship-driven.

This episode will help you:

Improve client communication and response time
Build professional scheduling habits that increase client trust
Prevent schedule management burnout
Understand when to use (and when to limit) online booking software
Learn how to “work your schedule” to fill cancellations and increase income
Create a schedule that supports your energy, longevity, and work-life balance

If you want to grow a stable massage therapy business, improve client retention, and maintain consistent cash flow, learning how to manage your schedule effectively is essential.

Chapters

00:00 Introduction and the story of finding my new hair stylist

01:07 The Importance of Client Communication

Designing a Massage Menu That Actually Builds Your Business

vendredi 13 février 2026 • Durée 54:36

Most massage therapists have a menu. Very few are actually using it to build their business.

In this episode, I’m breaking down one of the most overlooked business tools in the massage industry: your menu. Not as a laminated sheet of services. Not as a list of everything you’ve ever learned. But as a system that quietly trains your clients how to spend money with you.

If you’ve been stuck at $65, $75, or $85 per session…
If you’ve added cupping, hot stones, aromatherapy, stretching, and still feel capped…
If your menu has 17 options and you secretly know people only book two of them…

This episode is for you!

We talk about:

Why listing more services doesn’t increase income
How your menu trains clients (whether you realize it or not)
The psychology of buyer behavior in massage
Why add-ons rarely change spending patterns
The “Power of the Hour” concept
Real coaching case studies (yes, including crossing the $100 line)
Why refining your menu can feel scary — but necessary
How to design experiences instead of selling techniques
And how I accidentally turned aromatherapy into a structured system

Your menu is either working for you… or quietly working against you.

Let’s fix it.

TIMESTAMPS

00:00 Introduction to Sustainable Business in Massage Therapy
03:04 The Importance of a Strategic Menu
05:51 Understanding Buyer Behavior and Client Experience
09:05 Enhancing Skills and Customer Service for Financial Success
12:01 The Role of Packages in Menu Design
14:52 Case Studies: Real-Life Applications of Menu Strategies
24:02 Refining Your Menu for Clarity and Client Guidance
30:02 Creating Unique Experiences to Increase Value
36:05 The Emotional Side of Menu Design
41:49 Conclusion: Your Menu as a Tool for Financial Growth

The Year You Stop Playing Small in Your Massage Business

mercredi 14 janvier 2026 • Durée 48:56

This episode is about the year you stop playing small in your massage business — not by working harder or adding more to your plate, but by changing how you think about growth.

So many massage therapists don’t actually have a business problem. They’re skilled, dedicated, and deeply committed to their clients. What tends to hold people back over time isn’t a lack of effort — it’s the set of assumptions we absorbed early in our careers about what’s possible, sustainable, or “just how massage works.”

In this episode, I walk you through why those assumptions quietly become invisible limits — and how updating your mental framework can immediately change how your business feels and functions.

We talk about:

Why growth doesn’t have to mean more hours, more clients, or more strain on your body
How the “box” most therapists operate inside gets formed — and why it’s so hard to see
The difference between overthinking and true discernment
Why clarity usually comes after action, not before
How small, thoughtful experiments can create momentum without burnout

This is not an episode about fixing yourself or blowing up your business. It’s about learning how to think differently so your business can evolve naturally — in a way that supports your energy, your values, and the work you want to keep doing long-term.

If you’ve felt a quiet sense that you’ve outgrown something — but aren’t sure what comes next — this conversation is for you.

TIMESTAMPS:

00:00 – Welcome + the year you stop playing small

00:45 – What if growth isn’t about doing more?

03:30 – Why most massage therapists don’t have a business problem

05:05 – Defining “the box” we all start inside

08:30 – When assumptions quietly limit growth

13:10 – Thinking differently vs. pushing harder

Protecting Your Hands, Your Energy, and Your Career with Lauriann Greene

vendredi 2 janvier 2026 • Durée 51:16

As we step into a new year, I wanted to begin with a conversation that feels grounding, honest, and deeply supportive of the long road we walk as massage therapists.

In this episode of the Massage Business Success Podcast, I sit down with Lauriann Greene — author of Save Your Hands and one of the earliest voices in our profession speaking openly about injury prevention, awareness, and career longevity.

I first discovered Lauriann’s work early in my own career, when my body was already sending warning signs. Decades later, her message feels even more relevant.

Together, we talk about:

Why injury isn’t inevitable — but awareness is essential
How subtle habits at the table quietly shape your future
The emotional and mental patterns that lead therapists toward burnout and pain
Why ergonomics alone isn’t enough
And how small, compassionate shifts can extend both your career and your energy

Lauriann also shares what’s new in the newly released 3rd edition of Save Your Hands, including expanded insights on mindfulness, breath, emotional tension, and daily rituals that help therapists stay present — not depleted.

If you’re entering this year asking yourself how to protect your body, your hands, and the work you love, this conversation is for you.

Timestamps

00:00 – Welcome + introducing Lauriann Greene

04:40 – Laurianne's injury during massage school

10:30 – How Save Your Hands was created

15:15 – What’s new in the 3rd edition

19:20 – Awareness, breath, and mini-breaks at the table

27:00 – How habits quietly create injury

Trust, Team Culture, and Taking a Vacation: Behind the Scenes with Clinic Owner Krista Dicks

lundi 1 décembre 2025 • Durée 58:56

What started as a conversation about “when your business becomes the boss” quickly turned into one of the most honest and empowering deep dives into clinic ownership I’ve had on the show.

In this episode, I talk with Krista Dicks, RMT — host of The Radical Massage Therapist podcast and clinic owner with Align Massage Therapy. Krista brings 19 years of hands-on experience and 3 years of clinic ownership wisdom. She opens up about her journey into leadership, the mentorship that shaped her, and how she’s built a successful clinic while still protecting her boundaries, her energy, and her life outside the treatment room.

We talk about:

The moment she realized her business was running her
How to stop people-pleasing your team
Why boundaries make you a better clinic owner
Why hiring on “good human” vs. “perfect fit” is overrated
Navigating entitlement in today’s massage therapy market
The importance of extreme ownership (and why it changes everything)
How to build trust so your team actually runs the clinic smoothly
The importance of systems — even down to the thermostat
Why a successful clinic should be able to run without you
And how you can build a business model that supports your life — not the other way around

If you’re a massage therapist thinking about hiring, renting rooms, growing a team, or stepping into ownership… or if you already own a clinic and want it to feel lighter, simpler, and more aligned — this conversation will feel like a breath of fresh air.

Timestamps

00:00 Taking Back Control: The Business of Massage Therapy
02:43 Lessons from Mentorship: The Importance of Guidance
05:28 Finding Balance: Managing Expectations and Team Dynamics
08:31 The Thermostat Dilemma: A Lesson in Leadership
11:18 Hiring Practices: Building a Cohesive Team
14:30 Navigating Challenges: The Reality of Clinic Ownership
17:25 Unlocking Potential: Supporting Therapist Growth20:09 The Business Model: Success in Collaboration30:57 Empowering Clients and Staff33:19 The Importance of Mentorship34:09 Taking Ownership in Business37:52 Navigating Entitlement in the Massage Industry39:44 Defining Success in Massage Therapy41:20 Building a Successful Clinic51:15 Creating Freedom Through Business Systems

Holding Space for Others Without Losing Yourself

vendredi 7 novembre 2025 • Durée 48:13

In this deeply personal and professional episode, Amy Bradley Radford opens up about her most difficult season — walking through cancer diagnoses, loss, and caregiving across her family — and how those experiences reshaped her understanding of Neutral Space, compassion, and healing.

Amy shares how even healers reach a breaking point, what compassion fatigue really looks like for massage therapists, and how to return to center through grounding, allowing, and letting go. With honesty, humor, and heart, she offers a map for staying steady in the storm — whether that storm is at the massage table or in your own life.

You’ll learn:

What compassion fatigue looks and feels like for bodyworkers.
How Neutral Space protects your energy and your clients’ healing.
The seven elements of holding space without over-giving.
Why allowing, not forcing, creates deeper healing outcomes.
Amy’s real-life journey through loss, burnout, and rediscovering balance.

(Approx. 48 min episode — reflective, heartfelt, and restorative)

Timestamps:

00:00 Introduction and Welcome Back
03:20 The Hardest Season: My Family’s Journey Through Cancer and Caregiving
10:00 Finding Calm in the Chaos — Living in the Eye of the Hurricane
14:45 Understanding Compassion Fatigue in Massage Therapy
20:10 The Power of Neutral Space — Caring Without Carrying
25:30 When Giving Becomes Too Much: The Balance Between Help and Healing
31:00 Allowing vs. Forcing Outcomes: Trusting the Process
36:15 The Seven Elements of Holding Space
42:00 Burnout vs. Compassion Fatigue — What’s the Difference?
46:10 When the Healer Finally Stops: Rest, Reset, and Recovery
49:00 Returning to Center and Final Reflections

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