Marketplace Academy – Détails, épisodes et analyse

Learn how Sharetribe has been helping marketplace founders succeed for a decade. This bonus episode walks you through key moments in Sharetribe's history, from launching the world's first no-code marketplace builder, Sharetribe Go, to creating the developer platform Sharetribe Flex.

On January 30th, we launched our best product yet: the new Sharetribe, a no-code marketplace builder you can extend infinitely with code. And scale to any size. We were featured as #2 Product of the day with over 900 votes. Thank you so much for your support!

Give Sharetribe a spin: https://www.sharetribe.com
Check out Sharetribe on Product Hunt: https://www.producthunt.com/posts/sharetribe-2
Read the post: https://www.sharetribe.com/balanced/introducing-the-new-sharetribe/

Backlinks are votes of confidence from other websites to your marketplace. This final article of our marketplace SEO series discusses how you can build quality backlinks for your marketplace.

Article available at:

Link building for marketplaces. Mira Muurinen, Marketplace Academy 

Sources and further reading:

Google’s John Mueller: Total Number of Backlinks Doesn’t Matter, Matt G. Southern, Search Engine Journal

Lessons from two decades in two-sided platforms with Casey Winters (Eventbrite), Two-sided: The marketplace podcast

Thumbtack Apologizes After Google Penalty; Asking For Link Removals From Businesses, Search Engine Roundtable

How to do local content marketing for marketplaces, Sjoerd Handgraaf, Marketplace Academy

How to use PR to grow your online marketplace business, Eve Laird & Elle Tucker, Marketplace Academy

How to Kickstart and Scale a Marketplace Business, Lenny Rachitsky, Lenny’s newsletter

How to start a marketplace in an industry you know nothing about - Emmanuel Nataf (Reedsy), Two-sided: The marketplace podcast

A Simple Guide to Turning (Unlinked) Brand Mentions into Links, Joshua Hardwick, Ahrefs blog

Shoot Your Shot: A Guide to Effective Cold Outreach, Amanda Natividad, SparkToro Blog

Spam policies for Google web search, Google Search Central

Google Analytics and the GDPR, Cookiebot

Mira’s favorite SEO resources:

Beginners’ Guide to SEO, Moz

Professional’s Guide to SEO, Moz

SEO tutorial video series, Ahrefs 

Whiteboard Friday video series, Moz

Semrush Blog

Search Engine Journal

SEO Insights, BlueArray 

BlueArray Academy, Blue Array 

Domain authority checkers:

Ahrefs Website “Authority” Checker

Moz Free Domain Authority Checker

Semrush Backlink Analytics

Tools:

HARO, Help A Reporter Out

MozBar Chrome extension

Cookiebot

SEO experts to follow:

Areej Abuali is the founder of the Women in Tech SEO community who writes about technical SEO and inclusivity in the SEO field.

Kristina Azarenko tweets especially about technical SEO and has a great educational approach in her content.

Gregory Edwards works as SEO Manager at BlueArray and runs SEO training at BrightonSEO, the UK's largest SEO conference.

Carie Fisher tweets about a broad range of website accessibility topics and best practices.

Rand Fishkin is a marketing thought leader who also discusses the challenges and shortcomings of SEO.

Mike van der Heijden, CEO of the marketplace SEO agency Portal Ventures, frequently posts on LinkedIn about marketplaces and SEO.

Kameron Jenkins’ tweets about SEO and content marketing leverage her extensive experience at Moz and Shopify.

Amanda Jordan writes and gives talks about SEO from the perspective of a broader digital strategy.

Himani Kankaria runs an SEO content marketing agency and is a sought-after speaker in SEO events.

Chima Mmeje tweets about SEO content strategy and starting her own content consultancy company.

Amanda Natividad writes insightfully about content marketing and audience research.

Ross Simmonds’ threads about content marketing and growth inspire you to think about content as an asset you can keep leveraging.

Aleyda Solis has worked with marketplaces like Eventbrite and Zillow. Her weekly #SEOFOMO newsletter shares the latest in the world of SEO and highlights SEO experts you should follow.

The Marketplace Academy Podcast is hosted and narrated by Katri Antikainen.

You can learn more about building a marketplace at www.sharetribe.com/academy/.

Looking to build a marketplace of your own? Visit www.sharetribe.com to learn more about our marketplace builder!

In the final episode of this season, the complete guide to marketplace funding, Sharetribe CEO Juho presents three non-dilutive marketplace funding options: loans, grants, and revenue-based financing.

Article available at:
Marketplace funding: How to fund your marketplace without giving up equity. Juho Makkonen, Marketplace Academy 

Further reading on non-dilutive funding:

Aunnie Patton Power’s book Adventure Finance is a comprehensive guide to non-dilutive funding options.

Esme Verity offers an educational program for founders interested in alternative financing through her Considered Capital brand and The Considered Club newsletter.

Sources:

Understanding Venture Debt Financing. Armando A Argueta, Silicon Valley Bank

What Is the Difference Between Debt and a Loan? James Chen, Investopedia

Founder Toolkit 🧰 - Non-Dilutive Funding. Alex Macdonald, Alex’s Newsletter

What we invest in. Calm Company Fund

The Vast Majority of Venture Dollars Go to White Male Founders, Report Finds. Francesca Billington, dot.LA

Sharetribe raises EUR 1.1 million in crowdfunding. Good News from Finland

v3 terms, Indie.vc

Shared Earnings Agreement. Calm Company Fund

7 Benefits Of Income Share Agreements For Founders. William Stringer, Crunchbase News

Small business lenders:

Prosper 

Business grant foundations:

Start-up Chile

Business Finland

Revenue-based investors:

Purpose Ventures

Calm Company Fund 

Chisos

TinySeed 

Village Capital Investments

Lighter Capital

Candide Group

Deetken Impact

Collab Capital

Novel Capital

The Considered Directory: directory of investors by Esme Verity 

Founder Toolkit by Alex Macdonald is also a great resource.

The Marketplace Academy Podcast is hosted and narrated by Katri Antikainen.

You can learn more about building a marketplace at www.sharetribe.com/academy/.

Looking to build a marketplace of your own? Visit www.sharetribe.com to learn more about our marketplace software products!

Your marketplace startup funding options aren’t limited to bootstrapping or raising venture capital. Listen to our CEO Juho’s best tips on an increasingly popular startup funding method: crowdfunding.

Article available at:
Marketplace funding: How to crowdfund your marketplace. Juho Makkonen, Marketplace Academy 

Sources and further reading:

Sharetribe raises EUR 1.1 million in crowdfunding. Good News from Finland

Two-sided: Lessons from building Kickstarter with Charles Adler. Sharetribe

Platform cooperavitism. Platform Cooperativism Consortium

What are community shares? Ethex

Percentage of successfully funded Kickstarter projects as of April 2022. Statista

Crowdfunding Limit Increase Benefits Investors And Companies. Henry Yoshida, Forbes

Cycle.land: From marketplace idea to profitability in a matter of months. Juho Makkonen, Marketplace Academy 

How A 'Non-Techie' Oxford Graduate Built A Booming Online Bike-Sharing Scheme. Alison Coleman, Forbes

Rinse and repeat – An interview with Daan Weddepohl. Thea Sørvig Østbye, Marketplace Academy

Crowdfunding pages of campaigns mentioned:

Ghost’s Kickstarter campaign

The Octopus Club’s Crowdcube campaign

Peerby’s OnePlanetCrowd campaign

The Marketplace Academy Podcast is hosted and narrated by Katri Antikainen.

You can learn more about building a marketplace at www.sharetribe.com/academy/.

Looking to build a marketplace of your own? Visit www.sharetribe.com to learn more about our marketplace software products!

How to prepare for a VC funding round? How to choose the right investor and catch their attention? How to close the deal? This episode is Sharetribe’s CEO Juho’s complete guide to raising venture capital for your marketplace.

Article available at:
Marketplace funding: How to bootstrap your marketplace. Juho Makkonen, Marketplace Academy 

Sources and further reading:

A Guide to Marketplaces: Third Edition. Angela Tran, Max Webster, and Bors Wertz, Version One Ventures

All Markets Are Not Created Equal: 10 Factors To Consider When Evaluating Digital Marketplaces. Bill Gurly, Above the Crowd

The Marketplace Funding Napkin 2018 🚀. Julia Morrongiello 

“Make your marketplace unit economics work,” says Fabrice Grinda. Mira Muurinen, Marketplace Academy

How Much Money To Raise. Fred Wilson, AVC

The top 40 + 10 marketplace investors and VC firms. Sjoerd Handgraaf, Marketplace Academy. 

Venture Deals. Brad Feld and Jason Mendelson, Whiley

The Backstage. A video series where we sit down to chat with leading marketplace experts, founders, and investors. Marketplace Academy.

Blogs to follow:

AVC by Fred Wilson

Fled Thoughts by Brad Feld

Both Sides of the Table by Mark Suster

Venture capital funds mentioned:

Version One Ventures

NFX

Point Nine

Are you building a marketplace to make a lucrative exit? Get rich? Change the world? Listen to Sharetribe CEO Juho’s advice on if and when to bring VCs onboard.

Article available at: 

Marketplace funding: Why raise venture capital – and why not. Juho Makkonen, Marketplace Academy 

Sources and further reading:

Pre-Money Valuation. Will Kenton, Investopedia

VC Math. Homan Yuen, Hackernoon

"Network effects are key to successful marketplaces," says James Currier. Juho Makkonen, Marketplace Academy

Shooting for an IPO? Take These Steps Now Before It's Too Late. The First Round Review

Pro Rata. Will Kenton, Investopedia

Airbnb and the Unintended Consequences of 'Disruption'. Derek Thompson, The Atlantic

Studies are increasingly clear: Uber, Lyft congest cities. Steve Leblanc, National Post

Venture Deals. Brad Feld and Jason Mendelson, Whiley

Toyota partners with Getaround on car-sharing, Darrell Etherington, TechCrunch

Electrolux and Karma introduce a smart fridge to reduce food waste. Electrolux Group

The Marketplace Academy Podcast is hosted and narrated by Katri Antikainen.

You can learn more about building a marketplace at www.sharetribe.com/academy/.

Looking to build a marketplace of your own? Visit www.sharetribe.com to learn more about our marketplace software products!

In this episode, Sharetribe CEO Juho discusses an approach familiar to most early-stage marketplace founders: self-funding, or "bootstrapping".

Article available at: 

Marketplace funding: How to bootstrap your marketplace. Juho Makkonen, Marketplace Academy 

Sources and further reading:

How much does it cost to build a marketplace business? Juho Makkonen, Marketplace Academy. 

Your marketplace MVP – How to build a Minimum Viable Platform. Cristóbal Gracia, Marketplace Academy. Also available as an episode of this podcast!

How to build your marketplace supply. Juho Makkonen, Marketplace Academy. Also available as an episode of this podcast!

The top 40 + 10 marketplace investors and VC firms. Sjoerd Handgraaf, Marketplace Academy. 

Real businesses. Indie.VC

Do things that don’t scale. Paul Graham

Focus your marketplace on one city and one vertical. Juho Makkonen, Marketplace Academy 

How to find the best marketplace growth strategies. Juho Makkonen, Marketplace Academy. Also available as an episode of this podcast!

How to do local content marketing for marketplaces. Sjoerd Handgraaf, Marketplace Academy. 

How I built a bootstrap marketplace. Mike Williams, Marketplace Academy

Ramen profitable. Paul Graham

How to choose the right marketplace business model. Juho Makkonen, Marketplace Academy. Also available as an episode of this podcast!

AirBed & Breakfast profusely presents Obama O’s and Cap’n McCains.

List of software tools mentioned:

Sharetribe Flex: low-code marketplace software

Instapage: landing page builder

Webflow: landing page builder

Typeform: form and survey builder

Airtable: database management

Calendly: booking and time management

Zapier: automation

The Marketplace Academy Podcast is hosted and narrated by Katri Antikainen.

You can learn more about building a marketplace at www.sharetribe.com/academy/.

Looking to build a marketplace of your own? Visit www.sharetribe.com to learn more about our marketplace software products!

How much funding does a successful marketplace need, and what is the best funding source? This episode of Marketplace Academy by Sharetribe CEO Juho Makkonen answers these questions.

Article available at:
Marketplace funding: The complete guide. Juho Makkonen, Marketplace Academy 

Sources and further reading:
Uber squeaks tiny adjusted profit in Q3 despite $2.4B net loss. Alex Wilhelm, TechCrunch
A Guide to Unit Economics for Startups. Alex Kepka, Fundsquire
Your marketplace MVP – How to build a Minimum Viable Platform. Cristóbal Gracia, Marketplace Academy. Also available as an episode of this podcast!
How to validate your marketplace idea before building the platform. Cristóbal Gracia, Marketplace Academy. Also available as an episode of this podcast!
11 marketplace metrics you should be tracking to measure your success. Juho Makkonen, Marketplace Academy. Also available as an episode of this podcast!
Focus your marketplace on one city and one vertical. Juho Makkonen, Marketplace Academy
"Network effects are key to successful marketplaces," says James Currier. Juho Makkonen, Marketplace Academy

The Marketplace Academy Podcast is hosted and narrated by Katri Antikainen.

You can learn more about building a marketplace at www.sharetribe.com/academy/.

Looking to build a marketplace of your own? Visit www.sharetribe.com to learn more about our marketplace software products!

The Practical Guide to building an online marketplace was written by Christóbal Gracia and Juho Makkonen. All articles are available in Marketplace Academy and as a book, Lean Marketplace. This episode concludes the guide. Stay tuned for more marketplace content!

Article available at:

How to turn your marketplace into a community, Christóbal Gracia

Sources and further reading: 

PaulCamper’s community-building playbook for marketplaces, Marketplace Academy 

Two-sided Podcast, Sharetribe 

Distribution of active Etsy buyers from 2011 to 2018, by purchase frequency, Statista 

How to build trust in your marketplace, Marketplace Academy 

How to find the best marketplace growth strategies, Marketplace Academy 

Brian Rothenberg: Driving growth via buyer/seller overlap, Marketplace Academy 

Three reasons why marketplaces fail (and how not to), Marketplace Academy 

The Fascinating Psychology Behind the Yelp Elite Program, CMX 

Airbnb: Belonging, Airbnb blog Etsy Embraces Mass-Manufacturing, Wired 

The Power Of Online Communities, Neil Perkin 

Airbnb Founder Eats His Own Dogfood, Goes 'Homeless' For Months, Tech Crunch 

Brick by Brick: A free guide to building awesome communities, Sacha Greif 

How Reddit Got Huge: Tons of Fake Accounts, Vice 

Video: Going for Global: 5 Guerrilla Tactics When the Slick Stuff Fails, 500 Global 

Video: Thumbtack’s Marco Zappacosta & Requested’s Sonny Mayugba share super-growth tactics, This Week in Startups 

Read more about marketplaces at www.sharetribe.com/academy/.

Looking to build a marketplace of your own? Visit www.sharetribe.com!

It is chapter fifteen of our first season, the Practical guide to building an online marketplace. The guide was originally published in Marketplace Academy and it is written by Christóbal Gracia and Juho Makkonen.

Article available at:
How to build trust in your marketplace, Christóbal Gracia

Sources and further reading:
Jessica Tiwari: Building trust in two-sided marketplaces, Marketplace Academy
How to turn your marketplace into a community, Marketplace Academy
A Guide to Marketplaces: Third Edition, Angela Tran Kingyens & Boris Wertz
Entering the Trust Age, BlaBlaCar
Video: Trust between strangers on the Web: How can we enable it?, Ouishare
Airbnb Cozies Up To Facebook To Help You Feel More At Home When Away From Home, TechCrunch 

Trust Among Strangers in Internet Transactions: Empirical Analysis of eBay’s Reputation System, Paul Resnick & Richard Zeckhauser 

Network Effects Aren’t Enough, Harvard Business Review 

9 Reasons Why You Shouldn’t Trust Online Reviews, Time 

Building for Trust, Airbnb Tech Blog Joe Gebbia, TedTalks 

How Modern Marketplaces Like Uber and Airbnb Build Trust to Achieve Liquidity, Anand Iyer 

Violated: A traveler’s lost faith, a difficult lesson learned, Around the World and Back Again 

Starting a marketplace is hard. Scaling a marketplace is harder. Oisin Hanrahan 

On Safety: A Word From Airbnb, TechCrunch

Find more about building marketplaces at www.sharetribe.com/academy/.

Looking to build a marketplace of your own? Visit www.sharetribe.com!