Marketing #Unfiltered – Détails, épisodes et analyse

You should probably know this stat:

Today we have Gracie-award winning TODAY show producer and video agency founder, Patrice Poltzer, on the show!

We're talking all things strategic storytelling.

Because, did you know businesses that regularly tell stories are:

✔️60% more likely to be seen as innovative and make

💰20% more sales on average than the exact same business that doesn't incorporate storytelling?

Yep, you read that right.

But "tell more stories" is lame, unhelpful advice.

I get it.

That's why Patrice is here to talk about the STRATEGY and SCIENCE behind storytelling.

She doesn't just walk you through her 3 part framework for strategic storytelling, but she talks about how to implement it AND how to make sure AI is taking the heavy lifting off your plate.

Here are some links you've gotta know about:

Join patrice for an AI Storytelling Workshop happening in October: https://patricepoltzercreative.com/iyn-2-0?fbclid=PAZXh0bgNhZW0CMTEAAaYwYKSJNx8SMWUd77ZmTWa9LVCjIgYIqbCy3gDYvvf6OFmK19YJ0-zyPqw_aem_a9UiyojcKmOtsO1rvS83SQ

Plus, go here to stay in her world: https://www.instagram.com/patricepoltzer/ 

In today's episode I break down why I've decided to take a step back from social media.

Plus, I share the exact process I took myself through to understand the role social takes in my marketing and what changes I need to make to help it work for me.

If anything in here resonates, you should probably book a free Client Attraction Audit.

Learn more and book your call here:

https://www.gotocoach.club/pocketcmoconversations 

It’s been awhile since I invited you to be a FLY ON THE WALL of one of our problem solving coaching calls. 

Today we have 2 coaches: Heidi + Eleni 

Heidi: 

is a business coach for wedding professionals, she helps them book more weddings & have more freedom & time off.

She just had a high ticket launch that didn't go to plan. She thought it might be too expensive — and you know what? She totally might be right.

But I felt it was too early to break it apart and make it less expensive. I felt it could be because the right audience isn’t on her list so this is *actually* a growth issue OR that it could actually be a packaging issue. 

Listen in as we talk about strategically using surveys and some key shifts I’d make to how she’s positioning this offer. 

Resources: 

Here’s the survey mentioned in the call:
https://forms.gle/pLGDx8rEtBmdUukq7

Get her Testimonials that sell template: https://www.evolveyourweddingbusiness.com/testimonialsthatsell

Plus here’s her website + socials:
evolveyourweddingbusiness.com 

Eleni:

Eleni is a nutrition coach. 

She helps you learn simple steps to start losing weight without dieting ever again!

She's wondering if she should turn her higher priced offer into a membership because people keep saying, "I can't afford this."

I felt like there might be something else going on here and I didn't want her to do all that work to dismantle this offer and create a whole new offer before having an honest conversation about what was really going on.

I see MANY people fall into — myself included. We need to be reminded all the time that just making something cheaper isn't going to make it sell. 

Resources: 

Eleni’s recipe membership: https://pages.helenofhealth.co/helen-of-healths-kitchen?coupon_code=2MONTHS 

Eleni’s free community:
https://www.facebook.com/groups/loveyoursize 

Eleni on Instagram:
https://www.instagram.com/helenofhealth/ 

Today, we’re takin’ a trip through my DMs. 

I got a great question from “Jamie.” 

She understands the importance of speaking to strangers on the internet if you want to create collaborative relationships and grow in a nurtured way on Instagram. 

But… she’s the kinda gal who sits alone at a party counting down the hours until she can leave instead of trying to meet friends. 

So … *HOW* does this happen for someone who’s not a social butterfly?

The truth is, this will be difficult for someone who doesn’t go out of their way to speak to people. 

But – it WILL get easier when you show up just to be human and stop over-thinking it. 

And just to prove my point, I took a gander through my DMs and read my last 5 DMs to strangers along with the context around why I was messaging them. 

I hope you see that – in this stage of messaging – the only objective is to create a genuine connection. 

I’m not approaching this with a step 1, step 2 or step 3 strategy. 

I’m not trying to trick people into talking to me so that I can sell them something. 

I’m doing what social media was designed for, being social. 

And when you see these DM examples, I hope you’ll see that this does not have to be complicated AT ALL. In fact, it can be the easiest and most effective thing you do for your business. 

This episode is brought to you by…

What The Heck To Post: www.whatthehecktopost.com 

Here’s what’s going on this month inside the community: 

➡️Jillian Murphy – Sales QUEEN – is coming in to coach our members on their sales. Every other month we have an amazing quest expert come in to coach WTHTP-ers. 

➡️The Consistency Challenge continues until February 6th. That’s where you can build your consistency muscles with accountability, coaching + prizes.

➡️Also on February 6th, we have Content Office Hours! That’s where we work on content together and you can get feedback from me.

➡️Plus, our monthly Problem Solving Call is on February 24th where you can work through your roadblocks with me. 

We have new events every month in addition to weekly content guides and templates. Now you can snag everything you need to dominate your marketing in one place.

Free resources: 

12 Strategies To Get Your Next Client on Social can be downloaded here: gotocoach.club/clients

Today on the show we have MARISA CORCORAN!

If you write boring copy, you are gonna wanna listen to this.

We talk about…

• Her genius tip for bringing any copy to life that is so super tangible, you can use it right away. 
• How to seamlessly incorporate pop culture to make your stuff digestible and — again — fun
• The difference between MESSAGING + CONTENT and how to know which one you have a problem with 
• The importance of storytelling and her unsexy but effective hack for adding relevant stories to your copy 
• How to find pop off the screen subject lines for your emails

And. So. Much. More!

Plus, she’s got a webinar coming out called LEAVE ‘EM WANTING MORE.

Here’s the link to  learn more.

This episode is brought to you by…

What The Heck To Post: www.whatthehecktopost.com

Here’s what’s going on this month inside the community:

➡️Jillian Murphy – Sales QUEEN – is coming in to coach our members on their sales. Every other month we have an amazing quest expert come in to coach WTHTP-ers.

➡️The Consistency Challenge continues until February 6th. That’s where you can build your consistency muscles with accountability, coaching + prizes.

➡️Also on February 6th, we have Content Office Hours! That’s where we work on content together and you can get feedback from me.

➡️Plus, our monthly Problem Solving Call is on February 24th where you can work through your roadblocks with me.

We have new events every month in addition to weekly content guides and templates. Now you can snag everything you need to dominate your marketing in one place.

Today, we’re talkin’ strategy. 

➡️If you hate your lead magnet. 

➡️Or you don’t have one. 

➡️Or you just want to have more than one way to grow an email list… 

This one’s for you!  

I’ll share an organic list growth strategy that doesn’t require a lead magnet. 

I’ll also explain the pivotal reason why I do this despite the fact that I have a highly converting lead magnet. 

This episode is brought to you by…
 What The Heck To Post: www.whatthehecktopost.com

Here’s what’s going on this month inside the community:

 ➡️Jillian Murphy – Sales QUEEN – is coming in to coach our members on their sales. Every other month we have an amazing quest expert come in to coach WTHTP-ers. 

➡️The Consistency Challenge continues until February 6th. That’s where you can build your consistency muscles with accountability, coaching + prizes.

➡️Also on February 6th, we have Content Office Hours! That’s where we work on content together and you can get feedback from me.

➡️Plus, our monthly Problem Solving Call is on February 24th where you can work through your roadblocks with me. 

 We have new events every month in addition to weekly content guides and templates. Now you can snag everything you need to dominate your marketing in one place.

Free resources:
 12 Strategies To Get Your Next Client on Social can be downloaded here: gotocoach.club/clients

We’ve got a question from a listener! 

“Alexa” did some bot work back in the day so she’s got several thousand followers … but they’re very untargeted.
 
 She wants to know if she should start her account over.
 This is a hard one to answer, because it depends!
 
 So I walk through some pros +  cons to consider so you can come up with the best answer for you.
 
 FYI: Consider this a part 2 to episode 30 where we talk about whether or not you should have a separate account for your business.
 
 This episode is brought to you by…
 
 What The Heck To Post: www.whatthehecktopost.com
 
Here’s what’s going on this month inside of the community: 

 ➡️ Our Content Mapping Session (where we map out a year of content objectives) happened on Friday, January 6th, but all members get a replay.

 ➡️ The Consistency Challenge starts on Monday, January 9th. That’s where you can build your consistency muscles with accountability, coaching + prizes!

 ➡️ Our monthly Problem Solving Call is on January 20th where you can work through your roadblocks with me.

 ➡️ And starting in February, we have content co-working sessions AND Jillian Murphy is coming in for some sales coaching! 
 
 We have new events every month in addition to weekly content guides and templates.
 
 Now you can snag everything you need to dominate your marketing in one place.

Are you not growing on social media? Or worse … are you not getting clients on social media? This likely has something to do with your visibility strategy. 

You need to be getting in front of NEW audiences in a way that builds trust quickly so you can see the fastest conversion possible. 

(The truth? Social media is awesome for so many reasons, but it isn’t the best for getting discovered by your target audience ASAP.) 

Lisa is a PR strategist who pitches to 10 podcasts a week to grow her business. 

The craziest part? It only takes her 30 minutes a week… (yep, you read that right.)
In this episode you’ll learn… 

1. Her formula for finding ideal podcasts to pitch to without doing any market research 
2. How to know how many podcasts to pitch to for the results you want 
3. The perfect pitch and what needs changing every week so it feels personal to who you’re pitching to 
4. Go-to PS strategies to ensure you get a response 

….and WAY more.

You will DEVOUR this episode and all the goodness that Lisa shares. 

Lisa also shares her Perfect Pitch Template which I just love!
Here’s the link to download yours: www.theperfectpodcastpitch.com

This episode is brought to you by…
What The Heck To Post: www.whatthehecktopost.com

Here’s what’s going on this month inside of the community:

➡️Our Content Mapping Session (where we map out a year of content objectives) happened on Friday, January 6th, but all members get a replay.
➡️The Consistency Challenge starts on Monday, January 9th. That’s where you can build your consistency muscles with accountability, coaching + prizes!
➡️Our monthly Problem Solving Call is on January 20th where you can work through your roadblocks with me. 
➡️And starting in February, we have content co-working sessions AND Jillian Murphy is coming in for some sales coaching! 

We have new events every month in addition to weekly content guides and templates. Now you can snag everything you need to dominate your marketing in one place.

In my last episode I said something like…

“If you’re not growing your email list, you’re not growing your business.”

People got a little alarmed when I said that.

They said things like, “But I am trying to grow my email list… but it’s not working!”

So I wanted to do an episode covering the biggest mistakes I see when people are sharing their lead magnets and doing “all” the things but… it’s not working.

Now of course, your lead magnet must be something your audience wants.

That’s *THE* most important part of all of this.

But outside of that, these 5 mistakes can also make a HUGE difference and – so often – I see people don’t even consider them.

So let’s dive in!

This episode is brought to you by…

What The Heck To Post: www.whatthehecktopost.com

Here’s what’s going on this month inside of the community:

➡️Our Content Mapping Session (where we map out a year of content objectives) happened on Friday, January 6th, but all members get a replay.

➡️The Consistency Challenge starts on Monday, January 9th. That’s where you can build your consistency muscles with accountability, coaching + prizes!

➡️Our monthly Problem Solving Call is on January 20th where you can work through your roadblocks with me.

➡️And starting in February, we have content co-working sessions AND Jillian Murphy is coming in for some sales coaching!

We have new events every month in addition to weekly content guides and templates.

Now you can snag everything you need to dominate your marketing in one place.

Free resources:

12 Strategies To Get Your Next Client on Social can be downloaded here: http://getcoachsocial.com/clients 

Today we’re gettin’ real. At the risk of sounding like a broken record, this is for you if you get stuck thinking, “WTF am I doing wrong?? I post everyday but don’t get results!”

Let’s break this down.

There are three objectives that we typically have:

➡️an objective to GROW

➡️an objective to NURTURE

➡️an objective to SELL

And whatever big picture strategy you have for each of these things, social media needs to be PART of it, it can’t be the full thing.

So I share what I’m doing behind the social media for each of these things in this episode.

And then ask you a real talk question at the end to bring it all together.

This episode is brought to you by…

What The Heck To Post: www.whatthehecktopost.com

Here’s what’s going on this month inside of the community:

➡️Our Content Mapping Session (where we map out a year of content objectives) happened on Friday, January 6th, but all members get a replay.

➡️The Consistency Challenge starts on Monday, January 9th. That’s where you can build your consistency muscles with accountability, coaching + prizes! ]

➡️Our monthly Problem Solving Call is on January 20th where you can work through your roadblocks with me.

We have new events every month in addition to weekly content guides and templates.

Plus, a pitch database so you can find podcasts to pitch to! Now you can snag everything you need to dominate your marketing in one place.