Global B2B ad spend topped $30 billion in 2024, and today’s fastest-growing teams are rewriting the playbook. B2B Marketing Futures dives into the strategies, tools, and thinking that are shaping the next generation of business marketing.

Hosted by Joaquin Dominguez, each episode brings together leading marketers, growth experts, and operators to unpack real-world challenges — from building demand engines to aligning sales and marketing, scaling PLG motions, and using AI to drive better targeting and execution.

We cover:

Creative performance in paid social
Account-based marketing (ABM) and smart segmentation
Product-led growth (PLG) and shifting from capture to creation
AI-powered campaign workflows and marketing ops
Attribution, measurement, and marketing diagnostics
Sales-marketing alignment and go-to-market execution
Tactical experiments across TikTok, YouTube, Google, and Meta

Whether you work in growth, demand gen, brand, or product marketing, this podcast helps you navigate and shape the future of B2B.

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