Marketing For Introverts – Détails, épisodes et analyse

There is no magic wand to grow your audience!

This week’s episode takes you through some very practical steps for growing your email audience and your social media followers. Based on a client Jenny has been working with for the last 12 months it includes content planning, channel strategy, posting frequency and all the ways we have grown a highly engaged email list. The client in question is a small organisation, so the tips and the numbers involved should be highly relatable!

The book “Marketing for Introverts, How to love it, plan it and do it so you can quietly (and successfully) promote your business in a noisy world” is available to buy on Amazon https://www.amazon.co.uk/Marketing-Introverts-quietly-successfully-business/dp/B0CJKY81WD

Connect with Jenny on LinkedIn - www.linkedin.com/in/jennyprocter/

It’s been a little while since the last episode, so whether you are a subscriber who is surprised to find a new episode has dropped or whether you have been listening to episodes because you have been reading the book – welcome!

Catch up on what Jenny has been doing since the last episode and listen for her top tips to get back to marketing when you’ve had a break.

The book “Marketing for Introverts, How to love it, plan it and do it so you can quietly (and successfully) promote your business in a noisy world” is available to buy on Amazon https://www.amazon.co.uk/Marketing-Introverts-quietly-successfully-business/dp/B0CJKY81WD

Connect with Jenny on LinkedIn - www.linkedin.com/in/jennyprocter/

In this episode I spoke to certified self-belief coach Sophie Carefull, who works with introverted creatives. Sophie’s background is as a branding photographer so I really wanted to understand how she moved from that to coaching and how she chose her business niche. It was a great opportunity to talk to her about the challenges introverts have with having their photo taken and gain some of her top tips – including choosing the right photographer that puts you at your ease.

Sophie was upfront about the benefits of her niche, including the ways it has impacted on her marketing messages and how that has developed since she started her business.

We also dived into the issue of self-belief, what it is, how it links to confidence and how to cultivate it in your business and your life. This was a really wide ranging conversation, I hope you find it interesting!

Resources

Connect with Sophie on Instagram at @sophiecarefull_coaching or find out more about her work at www.sophiecarefullcoaching.com

She recommended Fierce Self-Compassion by Dr Kristen Neff which you can buy via the Marketing for Introverts bookshop here

If you want to know when the Marketing for Introverts book is released, I’d love to add you to the list – join the mailing list via my website https://bondfieldmarketing.co.uk/

I love content marketing! Content marketing is the umbrella term for things like blogs, videos, podcasts and social media posts. The long term aim is to get your ideal client interested in your business so they buy from you. For service businesses, it’s a great tool to show your audience some of your expertise which helps set you apart from your competitors.

But what should you create content about and what’s the best format?

This episode dives into both of those questions and gives you all the answers from a piece of major global research. From whether you should still have a blog to what are the best titles for your videos, I’ll share with you what is working in content marketing in 2023.

(Spoiler, I used one of the tips in naming this episode!)

If you can’t get enough of the details, you can access the Semrush Global Content Marketing report here: https://newsroom.semrush.com/news/global-report-semrush-reveals-content-marketings-six-biggest-trends-for-2023

If you want to know when the Marketing for Introverts book is released, I’d love to add you to the list – join the mailing list via my website www.bondfieldmarketing.co.uk 

You can also find links to all the resources and the podcast archive on my website, www.bondfieldmarketing.co.uk/podcast

In this episode I spoke to Business Psychologist Joanne Wharam, who specializes in culture, behaviour and motivation. We met at a networking group and the first time we spoke she said she liked working with introverts and we talked a lot about values, so I knew she’d be a great podcast guest.

Maybe your values are things you take for granted, or they are something you haven’t thought about before? But if you can identify them and act consistently on them, in my experience, your business will benefit significantly – and you will be happier running a business that is completely in tune with you as a person.

Joanne and I discussed why values are important, we talked about ways to help you identify them and we talked about how we can run a successful business with our values front and centre. This is hugely important topic, so I hope you find it helpful.

Resources

Find more about Joanne and work with him at https://www.smartsupportforbusiness.co.uk/team-development  or connect on LinkedIn via https://www.linkedin.com/in/joannelaw1/

She recommended Start with Why by Simon Sinek which you can buy via the Marketing for Introverts bookshop here

If you want to know when the Marketing for Introverts book is released, I’d love to add you to the list – join the mailing list via my website https://bondfieldmarketing.co.uk/

If you had searched online for the word introvert term 10 or 12 years ago the words shy, reclusive, antisocial and reserved would have been among your answers. The search would have definitely left the impression that introverts were somehow “less than”.

The world has moved on a bit since then, but it can be easy to feel that you can’t do something because you are an introvert. But in my opinion introversion is not an excuse. Many introverts are hugely successful in their chosen field, so why not you?

In this episode I’ll explore some of the strengths of introverts, find some motivation from 2 great writers on the subject and I hope give you the encouragement you need to achieve the next big thing in your business.

If you want to know when the Marketing for Introverts book is released, I’d love to add you to the list – join the mailing list via my website www.bondfieldmarketing.co.uk 

You can also find links to all the resources and the podcast archive on my website, www.bondfieldmarketing.co.uk/podcast

In the last 2 years of hosting the Marketing for Introverts podcast I have had the pleasure of interviewing over 30 guests.

They’ve included coaches, marketing consultants, experts and business owners. There’s a whole lot of experience and expertise in those people, and I’m so grateful that they have agreed to share that expertise and tell their stories.

In this bonus episode I share some of the stories that have resonated with me, I hope you find these comments helpful. You can listen to the full episodes here:

Gabrielle Treanor Comparison is the thief of joy

Laura Robinson Your customer needs clarity

Jo Rawbone What is introversion?

Helen Bainbridge How much of your story should you share?

Pete Mosley Introvert as expert and story teller

Ginny Carter Do you want to write a book?

Dr Ivan Misner Networking for introverts

Gus Bhandal What’s working on social media right now?

Vicki Lovegrove How to thrive as an introvert

Do connect with me on LinkedIn https://www.linkedin.com/in/jennyprocter/ , let me know which episodes you enjoyed and tell me your top tip for marketing as an introvert!

This is a short episode to help you answer this question for your business.

If the festive season isn’t a big hook for your professional services business, you might want to stop posting between Christmas and New Year and have a break. But your clients are almost certainly online, shopping the sales or having 10 minutes to themselves away from family!

Here are some thoughts from me about when to post, what kind of content to post and what to say – I hope it’s useful.

Resources

Want a free trial of social scheduling tool Agorapulse – here’s a link to help you get started

How to stay visible when you have no time – a popular podcast episode from this summer

Thinking of doing some planning? Try this podcast episode to create a 1 page marketing plan

And if you want to browse books (let’s face it, who doesn’t!) here are all the favourite books from this year https://uk.bookshop.org/lists/marketing-for-introverts-reading-list

Vicki Lovegrove has worked as a graphic designer for over 30 years after finding her passion for the subject as a teenager. A conversation with a client a few years ago made her realise that she could support clients in new ways and she retrained as a coach. Today she runs a successful coaching business that supports creative people.

We talked about finding your focus and purpose and the power of giving yourself time to dream. Vicki is a big believer in defining that big exciting goal, and revisiting it from time to time. She described the unconscious mind like a spaniel – which was a lovely comparison and made me smile!

Vicki was particularly interesting on the subject of resilience and how we can grow our personal resilience. She talked about collecting experiences that will help you build your resilience, including failures. Especially in the creative industries, we regularly get our creative ideas criticised, but that can make you a better creative.

We had a very interesting conversation about the dangers  of procrastination and perfectionism. Vicki was passionate about the importance of raising your energy so that you attract other high energy people and projects. The language we use when we talk to ourself is so important – our brains take it all in, so stay positive.

Vicki recommended Creative Blindness by Dave Trott and The Element by Ken Robinson

Find her on LinkedIn at https://www.linkedin.com/in/vickilovegrove/ or www.vickilovegrove.co.uk

Series resource

Download the Define your Ideal Customer cheat sheet to go with the series (which includes 15 ideas for marketing a small service businesses just like yours)

Anita Popat is a social media strategist, who supports her introverted clients to show up on Instagram effectively. She believes that introversion is her superpower, and we had a great conversation about Instagram and how introvert service business owners can use it.

Instagram has gone through a massive amount of change recently, and we talked a lot about the shift to short form video and the introduction of Reels. Not everyone wants to be dancing and lip syncing on Reels but Anita shared a lot of ways to use Reels as a service business.

She is a big advocate for trying all the different aspects of Instagram and seeing what works. Use the data to see what works and ask your audience what they want to know about – Stories are good for gathering this information.

She outlined the need to create different types of content to build awareness, explain who you are and how you work, and finally to sell your services.

Anita recommended Atomic Habits by James Clear

Find her on Instagram @ItsAnitaPopat and get hold of the lead magnet she mentioned here https://www.subscribepage.com/introvertbizownersignup

Series resource

Download the Define your Ideal Customer cheat sheet to go with the series (which includes 15 ideas for marketing a small service businesses just like yours)