Marketing, Demystified The Podcast – Détails, épisodes et analyse

Why do some products pop while others don’t?

On this episode, host Jenn Mancusi sits down with Laurier Mandin, author of "I Need That" and founder of Graphos Product, who's spent over 30 years helping innovators position and market consumer and B2B products.

Listen in to learn how to make your product a “must-have” by identifying the deeper need it fulfills. Explore practical frameworks for repositioning your existing product to trigger genuine necessity. If you're struggling to convert prospects into customers, this conversation is for you.

"Marketing, Demystified" is brought to you by Growgetter, your growth marketing partner. Learn more here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://growgetter.io

Think your brand lives on your website? Think again.

On this episode, host Jenn Mancusi sits down with brand strategist Stephen Pruitt to explore why the strongest brands are built from the inside out.

Learn how to align your team around your company's story before worrying about external marketing, practical frameworks for getting employees to authentically represent your brand, and why your culture might be your biggest competitive advantage.

If you're struggling to scale your brand message, this conversation will change how you approach branding entirely.

"Marketing, Demystified" is brought to you by Growgetter, your growth marketing partner. Learn more here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://growgetter.io

Today we're diving into the often misunderstood world of brand messaging and how it directly impacts your bottom line with brand strategist Kate DiLeo. Kate has helped hundreds of companies, from bootstrapped startups to $50 million enterprises, develop compelling brand messaging that drives revenue. Kate's unique approach makes brand messaging accessible and practical, especially for founders and CEOs who might find traditional branding concepts too "fluffy."

On today's episode of "Marketing, Demystified," we discuss the critical intersection of marketing technology and authentic human connections with marketing strategist and entrepreneur Casey Cheshire 🎤 . As the Chief Evangelist at Ringmaster Conversational Marketing, Casey has spent years helping businesses bridge the gap between complex marketing technology and genuine customer interactions.

On Episode 63 of “Marketing, Demystified,” we are thrilled to welcome Neal Schaffer, a globally recognized digital marketing expert who has been helping businesses leverage social media for over 16 years.

As the author of multiple bestselling books, including "The Age of Influence" and "Maximizing LinkedIn for Business Growth," Neal serves as a Fractional CMO for numerous companies and teaches at prestigious institutions like UCLA Extension and Rutgers Business School. Neal brings a unique global perspective to digital marketing, having helped entrepreneurs and businesses worldwide grow through strategic use of social media, content, and influencer marketing.

Join him and Jenn Mancusi for this informative discussion.

Connect with Neal Schaffer here:https://nealschaffer.com

Connect with Growgetter, your growth marketing partner here:http://growgetter.io

Email marketing is undergoing massive changes, from AI to inbox changes to new branding options in the inbox. To help us navigate these shifts, Jenn Mancusi is thrilled to talk with Chad S. White, Head of Research at Oracle Digital Experience Agency and author of "Email Marketing Rules."

Chad has served as the lead email marketing researcher at several major email service providers and is known for his deep insights into email marketing trends and best practices. During his nearly 20 years in the industry, he’s written nearly 4,000 blog posts and articles about email and digital marketing.Join us for this episode of "Marketing, Demystified."

Connect with Chad here: https://www.linkedin.com/in/chadswhite/

Need help with your marketing? Contact Growgetter here: https://www.growgetter.io/contact/

Reaching global audiences has never been more possible - or more complex. The old saying that everyone is connected by six degrees of separation has evolved to being separated by six pixels.To explore this concept and how businesses can leverage it, Jennifer Mancusi welcomes Mitch Joel, co-founder of ThinkersOne and author of "Six Pixels of Separation" to Episode 61 of "Marketing, Demystified" Mitch has been called a marketing and communications visionary, helping businesses understand how to thrive.Join us for this conversation.

"Marketing, Demystified" is brought to you by Growgetter, your growth marketing partner. Learn more here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://growgetter.io

Marketing strategies can be impossible to pull off when leadership teams aren’t even aligned on their overall brand strategy.

But when everyone is aligned, it can be magic. To unpack this topic, Jennifer Mancusi is joined by author and host of the Just Branding podcast, Matt Davies. Matt is a leadership advisor, consultant and strategist helping maverick business leaders shape the future.

Connect with Matt: https://www.mrmattdavies.me

"Marketing, Demystified" is brought to you by Growgetter, your growth marketing partner. Learn more here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://growgetter.io

Partnerships of all different types matter and can help our businesses grow. One that can easily be overlooked is the role of influencer partnerships (aka influencer marketing). It's about leveraging deep industry expertise, technical authority, and trusted voices to drive real business growth. To discuss that topic, Jenn Mancusi is joined by Anton Shulke, Head of Influencer Marketing at Duda and former SEMrush leader. Anton has spent years mastering the art of influencer partnerships.

"Marketing, Demystified" is brought to you by Growgetter, your growth marketing partner. Learn more here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://growgetter.io

Marketing can feel like a tug-of-war between data and creativity. While we have more customer data than ever before, many marketers struggle to turn those numbers into meaningful connections. But it's possible and that's exactly what we're diving into on this episode of "Marketing, Demystified" when Jennifer Mancusi chats with Zontee Hou, author of "Data-Driven Personalization" and Managing Director at Convince & Convert.

Join us and grab a copy of her book here: https://www.amazon.com/Data-Driven-Personalization-Consumer-Insights-Generate/dp/1398614602/ref=sr_1_1?crid=MHNGXJXGSZQI&dib=eyJ2IjoiMSJ9.GsXuLUx1Q4Ps-jzi5E7XTKzQbZmLZwj8H6aQnac0bWQ.q-w8SguajiwKXmbeAVGJrhUrxTSTgVIrZztVoB2gyQ8&dib_tag=se&keywords=zontee+hou&qid=1733446058&sprefix=zontee%2Caps%2C322&sr=8-1

"Marketing, Demystified" is brought to you by Growgetter, your growth marketing partner. Learn more here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://growgetter.io