Marketing Career Playbook – Détails, épisodes et analyse

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Podcast Marketing Career Playbook

Marketing Career Playbook

Eve Weatherburn from Meraki Marketing Learning Studio

Business & Entrepreneuriat
Business & Entrepreneuriat
Éducation

Fréquence : 1 épisode/20j. Total Éps: 16

Hosting podcast Buzzsprout

The Marketing Career Playbook shares practical and insightful ideas and actions for marketers looking to develop their skills and drive their marketing careers forward.

How do I develop my marketing career?  How do I get promoted to the next level?  How can I work out which next marketing job to do?  Which marketing skills do I need to develop that will make me a strong marketer?

I'm your host, Eve Weatherburn - Founder of Meraki Marketing Learning Studio, and I asked these (and many more!) questions during my corporate marketing career, in which I started out as a Sales Coordinator and eventually reachd a Vice President Marketing position.


So many marketers that I've led in teams and mentored the past few years have also been searching for answers to these and other career questions.

That's why I'm sharing the strategies, advice and insights I wished I'd had in the early-to-mid years of my marketing career when I was trying to decide which jobs would match my skills and interests, how to change industry, and how to keep progressing so I didn't feel stuck.

...if you're a marketer focused on developing yourself and progressing your career, this show is for you.

...if you know you want to move above Manager-level in marketing but don't know how or it hasn't happened for you yet, then this show is for you.

...or, if you don't have anyone at work to mentor you and offer great advice on how to become a better marketer, this show is also for you.

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What to do if there's no Director job in your company to move up to

Épisode 16

mardi 18 février 2025Durée 29:43

Are you ready for a step up past Manager-level in your marketing career but your company doesn’t have a Director role for you to move into? Or, are you already doing Director-level work in your Manager role and think the role should be promoted to Director?  It can be frustrating, right?

In this week’s episode I cover 3 options for you to consider taking when you're faced with this situation, including how to ask for a promotion, what to consider if the answer is 'no', and how to know if it might be time to move on from your current company.

If you’re feeling stuck at the Manager level with no clear path forward in your company, you won’t want to miss this episode.


Don't miss joining the WAITLIST HERE for when doors to enrol in the Get Ready to Lead program next open!

SHOW LINKS:

Applying for Director jobs in Marketing? Make sure you update your resume! Grab your copy of the Director-Ready Resume Refresh Guide HERE

Click HERE to take the Marketing Director Skills Quiz

Grab your free copy of "Director-Ready Skills Evaluation Guide" HERE

Click HERE to take the "Which Marketing Super Strength Profile are You?" Quiz

Email me a suggestion for a future episode at eve@merakimarketinglearning.com

The non-negotiable skill for Marketers who want to be promoted past Manager-level

Épisode 15

jeudi 6 février 2025Durée 17:13

As marketers, we need to develop a wide range of skills to determine best how to develop and promote the brands we take to market.  Regardless of which area of the marketing mix you work in, there's one skill that you need to be developing from early in your marketing career, particularly if getting promoted past Manager-level is a goal of yours.

In this episode I share what this skill is and some examples of how a Strong Performing Manager in marketing demonstrates this skill.  As well as what a Manager who is at Stretch-Level does, confirming they are definitely ready for a step up to a Director (or similar) level.

Download your FREE "The Director-Ready Skills Evaluation Guide" here

SHOW LINKS:

Applying for Director jobs in Marketing? Make sure you update your resume! Grab your copy of the Director-Ready Resume Refresh Guide HERE

Click HERE to take the Marketing Director Skills Quiz

Grab your free copy of "Director-Ready Skills Evaluation Guide" HERE

Click HERE to take the "Which Marketing Super Strength Profile are You?" Quiz

Email me a suggestion for a future episode at eve@merakimarketinglearning.com

4 experiences to gain to be ready for a Marketing leadership role

Épisode 6

lundi 20 mai 2024Durée 23:30

It's important if you're a  marketer at Manager or Senior Manager level, that you make the most of your time in the roles you do at this level, to prepare you for your first leadership role.  And position yourself strongly against others who apply with similar skills.
In this episode, I cover 4 experiences you should look to gain whilst in your current or next Manager role, to achieve this.

SHOW LINKS:

Applying for Director jobs in Marketing? Make sure you update your resume! Grab your copy of the Director-Ready Resume Refresh Guide HERE

Click HERE to take the Marketing Director Skills Quiz

Grab your free copy of "Director-Ready Skills Evaluation Guide" HERE

Click HERE to take the "Which Marketing Super Strength Profile are You?" Quiz

Email me a suggestion for a future episode at eve@merakimarketinglearning.com

How to get your work noticed if you're not a self-promoter

Épisode 5

lundi 29 avril 2024Durée 16:57

For you to get known as a great marketer, and for your work to have maximum impact, it's important that your work is noticed in your business.  But sometimes it might feel uncomfortable to share your work or even 'promote' your work.  Particularly if you're more of an introvert personality.  You think 'my work should just speak for itself'.  But if could be costing your opportunities for your own growth if your work if your best kept secret.  

So in this week's episode we look at ways you can get your great work noticed more in the business, without you needing to feel like you have to be a big self-promoter.

SHOW LINKS:

Applying for Director jobs in Marketing? Make sure you update your resume! Grab your copy of the Director-Ready Resume Refresh Guide HERE

Click HERE to take the Marketing Director Skills Quiz

Grab your free copy of "Director-Ready Skills Evaluation Guide" HERE

Click HERE to take the "Which Marketing Super Strength Profile are You?" Quiz

Email me a suggestion for a future episode at eve@merakimarketinglearning.com

5 questions you should expect in an interview for a Director role in Marketing

Épisode 4

samedi 27 avril 2024Durée 20:38

If you're a marketer who's ready or soon-to-be-ready to move above Manager level in marketing, then you need to expect that interviewing for a leadership role at the next level will mean you'll be asked different types of questions.  And you'll be expected to answer these questions demonstrating you have the skills and experience to be ready to lead.

This episode covers 5 questions you could be asked when interviewing for a first-time marketing leadership role such as a Director job, so you can prepare answers to these questions in advance, and feel more confident when you go to interview for your first leadership role.

SHOW LINKS:

Applying for Director jobs in Marketing? Make sure you update your resume! Grab your copy of the Director-Ready Resume Refresh Guide HERE

Click HERE to take the Marketing Director Skills Quiz

Grab your free copy of "Director-Ready Skills Evaluation Guide" HERE

Click HERE to take the "Which Marketing Super Strength Profile are You?" Quiz

Email me a suggestion for a future episode at eve@merakimarketinglearning.com

4 criteria I used to evaluate marketing jobs

Épisode 3

samedi 27 avril 2024Durée 16:30

If you're a marketer and struggle to know which marketing jobs you want to do in your career, often it's because you don't have clear goals for what you want to achieve from the jobs you do.

In this episode I share 4 criteria that I set myself earlier in my career that were important to me to develop in my skills and business experience, so that when I evaluated future potential marketing jobs, I could use this criteria as a lens to decide if the job was one I should do.

I hope this inspires you to set some key criteria for yourself, so you can focus on the jobs that will help you achieve this.

SHOW LINKS:

Applying for Director jobs in Marketing? Make sure you update your resume! Grab your copy of the Director-Ready Resume Refresh Guide HERE

Click HERE to take the Marketing Director Skills Quiz

Grab your free copy of "Director-Ready Skills Evaluation Guide" HERE

Click HERE to take the "Which Marketing Super Strength Profile are You?" Quiz

Email me a suggestion for a future episode at eve@merakimarketinglearning.com

4 actions that proactive marketers take to focus on their career growth

Épisode 2

samedi 27 avril 2024Durée 25:31

Following on from the last episode, I share 4 actions that I see proactive marketers taking when it comes to focusing on their career growth.

If you want to spend more time on your career development plan, and progressing your marketing career, then this episode shares 4 ways you can start taking action to be seen as a marketer who's serious about their career.

These actions are what marketers who are intentional about their career growth take, compared to those marketers who don't.

SHOW LINKS:

Applying for Director jobs in Marketing? Make sure you update your resume! Grab your copy of the Director-Ready Resume Refresh Guide HERE

Click HERE to take the Marketing Director Skills Quiz

Grab your free copy of "Director-Ready Skills Evaluation Guide" HERE

Click HERE to take the "Which Marketing Super Strength Profile are You?" Quiz

Email me a suggestion for a future episode at eve@merakimarketinglearning.com

5 reasons you need to make time to work on your marketing career

Épisode 1

samedi 27 avril 2024Durée 25:52

If you're a marketer who wants to develop an impressive and rewarding marketing career, you need to find time to work 'on' your career.  

Too often, you can get so busy at work doing your marketing job, that you don't find the time to think about your career, set goals, do research on marketing jobs, talk with other marketers and so on.

This episode shares 5 reasons why it's so important to work on your marketing career, to help you progress your career so you don't feel like you're losing momentum.

SHOW LINKS:

Applying for Director jobs in Marketing? Make sure you update your resume! Grab your copy of the Director-Ready Resume Refresh Guide HERE

Click HERE to take the Marketing Director Skills Quiz

Grab your free copy of "Director-Ready Skills Evaluation Guide" HERE

Click HERE to take the "Which Marketing Super Strength Profile are You?" Quiz

Email me a suggestion for a future episode at eve@merakimarketinglearning.com

3 ways to earn a Director salary in Marketing faster

Épisode 14

jeudi 30 janvier 2025Durée 22:00

One of the reasons marketers set a goal to get promoted in their career, is to earn a higher salary.

But are you perhaps waiting longer than you need to, to earn more? Particularly if you're in a Manager role and ready to step up to a Director job?  If you've been waiting for one particular Director role to open up so you can apply, then you might just be missing other opportunities to earn a higher salary much sooner.

In this episode I share 3 ways to earn a Director salary faster by finding other ways to get that Director promotion.

I use a scenario for what you could be earning in a faster timeframe relative to what you might be earning now.  So you can see the advantage to choosing career move options that will pay you more sooner.

I hope you enjoy the episode, and I've put the link below to the Director interview training I reference in the show.

Grab your training "How to Answer 20 Key Interview Questions for Director Jobs in Marketing" HERE

SHOW LINKS:

Applying for Director jobs in Marketing? Make sure you update your resume! Grab your copy of the Director-Ready Resume Refresh Guide HERE

Click HERE to take the Marketing Director Skills Quiz

Grab your free copy of "Director-Ready Skills Evaluation Guide" HERE

Click HERE to take the "Which Marketing Super Strength Profile are You?" Quiz

Email me a suggestion for a future episode at eve@merakimarketinglearning.com

What to do if you're not getting the Director promotion you want

Épisode 13

mardi 21 janvier 2025Durée 18:42

The start of a new year is often a time to think about changing jobs..and even going after that promotion to a Director job.

If you've been applying to Director roles or waiting for the right opportunity....but it's just not happening for you, it can be frustrating.

In this episode, I cover 3 scenarios related to not getting offered a Director job, and where you should focus for each, to turn things around and get momentum back in your job hunt to progress to the next level.

Grab Access HERE to the Training - "How to Answer 20 Interview Questions for Director Jobs in Marketing" 

SHOW LINKS:

Applying for Director jobs in Marketing? Make sure you update your resume! Grab your copy of the Director-Ready Resume Refresh Guide HERE

Click HERE to take the Marketing Director Skills Quiz

Grab your free copy of "Director-Ready Skills Evaluation Guide" HERE

Click HERE to take the "Which Marketing Super Strength Profile are You?" Quiz

Email me a suggestion for a future episode at eve@merakimarketinglearning.com


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