Marketing by Shelby

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Don't Make These Author Instagram Mistakes

dimanche 1 septembre 2024 • Durée 18:06

In this episode, I look at YOUR Instagram pages and share the common mistakes you might be making, but that can be easily fixed today! I'm sharing my tips and tricks to help you improve your author Instagram, because it is a great place to build connection and community with readers - and make sales too. Tune in to today's episode for a review of my clients' Instagram pages, ways to improve your bio, profile, highlights and posts. No matter what genre you write in, these are tips that can be applied to your page today!

During today's episode, I recommended that you listen to this next, which will help you learn how I'd grow my Instagram from scratch: https://www.youtube.com/watch?v=0CSe733thDo

I also recommended this, which will help you learn what you need in your author newsletter: https://podcasters.spotify.com/pod/show/marketingbyshelby/episodes/This-is-What-You-Need-in-Your-Author-Newsletter-e2n97nm

Thanks for listening to today's episode. Here are additional resources to explore so I can help your marketing journey!

Get your hands on my latest marketing freebie: ⁠⁠https://marketingbyshelby.com/freebie⁠⁠

If you are looking for accountability and support on your creative journey, plus hands-on marketing help from me, come join The Creative's Content Club! It's the membership for busy creatives looking for help growing their impact and income, through done-for-you social media content, training and support every month. Learn more: ⁠⁠https://www.marketingbyshelby.com/club⁠⁠

ABOUT SHELBY: Hey, I'm Shelby, bestselling writer and marketing coach for creatives. After growing my own audience as an author to more than 500k on social media, working in social media management for 7+ years, becoming a full-time writer and selling over 50k books on social media, I now teach authors and creatives, like musicians, artists, poets, photographers and more, how to grow and sell their creative work on social media.

CONNECT WITH SHELBY:

⁠⁠https://tiktok.com/@marketingbyshelby⁠⁠

⁠⁠https://www.instagram.com/shelbyleighpoetry/⁠⁠

⁠⁠https://www.youtube.com/@marketingbyshelby⁠⁠

⁠⁠https://marketingbyshelby.com/⁠⁠

Thanks so much for listening! Please subscribe for weekly marketing episodes and tips.

Disclaimer: This episode was originally posted on my YouTube channel, @marketingbyshelby.

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How to Get Your Book Into Stores & Connect With Readers

dimanche 25 août 2024 • Durée 26:05

This week, we're talking to romance author Mary Belle about book launch strategies for her latest book, how to get your book into local stores and set up book signing events, connect with readers on social media and more!

Be sure to use code SHELBY50 to get the special introductory rate for Mary's course mentioned in this video. You can find the course here: https://marybellebooks.com/book-promotion-course

During today's episode, I recommended that you listen to this, which will help you learn the best way to build your author career: https://www.youtube.com/watch?v=-LOim9LNitA

I also recommended this step-by-step guide to launching your book on social media: https://www.youtube.com/watch?v=C-Pt1EJWKM8 , and this will help you learn about social media analytics for authors: https://www.youtube.com/watch?v=RIXyomtQ3ps.

Lastly, I recommend this where you can learn how to sell your books direct, stand out, and get preorders: https://www.youtube.com/watch?v=4aBNaGudpnE.

Thanks for listening to today's episode. Here are additional resources to explore so I can help your marketing journey!

Get your hands on my latest marketing freebie: ⁠⁠https://marketingbyshelby.com/freebie⁠⁠

If you are looking for accountability and support on your creative journey, plus hands-on marketing help from me, come join us in The Creative's Content Club! It's the membership for busy creatives looking for help growing their impact and income, through done-for-you social media content, training and support every month. Learn more: ⁠⁠https://www.marketingbyshelby.com/club⁠⁠

I Audit Social Media Pages: Here Are 3 Mistakes You Can Fix Today!

Saison 2 · Épisode 4

jeudi 18 juillet 2024 • Durée 11:38

Every week, I review authors and creatives' social media pages and provide feedback on what can be improved. Over the years, I've noticed a lot of the same mistakes being repeated, which means you might need help with these things, too! In this episode, I walk through 3 common mistakes you might be making and how you can fix them.

During today's episode, I recommended that you listen to this next, which will help you learn about common author Instagram mistakes: https://www.youtube.com/watch?v=W9aycBXi9f8

And I also suggested this video that will help you learn the key to selling books on social media: https://www.youtube.com/watch?v=WZZ8-uPQssU

Thanks for listening to today's episode. Here are additional resources to explore so I can help your marketing journey!

Get your hands on my latest marketing freebie: ⁠⁠https://marketingbyshelby.com/freebie⁠⁠

If you are looking for accountability and support on your creative journey, plus hands-on marketing help from me, add your name to The Creative's Content Club waitlist! It's the membership for busy creatives looking for help growing their impact and income, through done-for-you social media content, training and support every month. Learn more: ⁠⁠https://www.marketingbyshelby.com/club⁠⁠

ABOUT SHELBY: Hey, I'm Shelby, bestselling writer and marketing coach for creatives. After growing my own audience as an author to more than 500k on social media, working in social media management for 7+ years, becoming a full-time writer and selling over 50k books on social media, I now teach authors and creatives, like musicians, artists, poets, photographers and more, how to grow and sell their creative work on social media.

CONNECT WITH SHELBY:

6 Marketing Lessons Learned in 8 Years as an Author

Saison 2 · Épisode 3

dimanche 14 juillet 2024 • Durée 09:07

There are a lot of things I've learned since I hit "publish" on my first book in 2016, and in this episode, I'm sharing just some of those lessons about how I've learned to better market and launch my books. I would love to hear from you what one thing YOU'VE learned is along your creative journey as well! Grab The Lifetime Launch, my 1-hour video course with a step-by-step to launching a creative product, PLUS a launch pack of social media and email templates to help you have a successful launch: https://www.marketingbyshelby.com/the-lifetime-launchhttps://www.marketingbyshelby.com/the-lifetime-launch Tool I recommend: Mailerlite for email marketing (affiliate link): https://www.mailerlite.com/a/6m6hIJTYujG6

During today's episode, I recommended that you listen to this, which will give you tips on launching a book: https://www.youtube.com/watch?v=a-Bqod021FI

I also recommended this video where you learn what you need in your newsletter: https://www.youtube.com/watch?v=XQ2Gr2xp8D0

Thanks for listening to today's episode. Here are additional resources to explore so I can help your marketing journey!

Get your hands on my latest marketing freebie: ⁠https://marketingbyshelby.com/freebie⁠

If you are looking for accountability and support on your creative journey, plus hands-on marketing help from me, add your name to The Creative's Content Club waitlist! It's the membership for busy creatives looking for help growing their impact and income, through done-for-you social media content, training and support every month. Learn more: ⁠https://www.marketingbyshelby.com/club⁠

ABOUT SHELBY: Hey, I'm Shelby, bestselling writer and marketing coach for creatives. After growing my own audience as an author to more than 500k on social media, working in social media management for 7+ years, becoming a full-time writer and selling over 50k books on social media, I now teach authors and creatives, like musicians, artists, poets, photographers and more, how to grow and sell their creative work on social media.

3 Tips to Make More Product Sales Today on Instagram

Saison 2 · Épisode 2

jeudi 11 juillet 2024 • Durée 08:33

This week, we're diving into 3 specific strategies you should do on Instagram this week to talk about your products and engage your community for more sales. These 3 different ideas will remind your audience why your product is awesome, why you as a creative are awesome, and how to get their hands on your latest product too! Whether you are an author, artist, musician, maker or other creative, this episode is for you!

During this episode, I recommended this video, which explains how to use Instagram stories in 2024 for more sales and engagement: https://www.youtube.com/watch?v=Ma80cq3VYjA

I also mention listening to this, a guide to Instagram highlights : https://www.youtube.com/watch?v=OJZ5J7Wgrjg

At the end of the episode, I include a YouTube playlist with videos all about selling and growing on Instagram: https://www.youtube.com/watch?v=YVmoOStSnEQ&list=PLs6nt2NzkLUqHaWFKBeeuJYvzhCcP3_rO&pp=iAQB

Thanks for listening to today's episode. Here are additional resources to explore so I can help your marketing journey!

Get your hands on my latest marketing freebie: ⁠⁠https://marketingbyshelby.com/freebie⁠⁠

If you are looking for accountability and support on your creative journey, plus hands-on marketing help from me, add your name to The Creative's Content Club waitlist! It's the membership for busy creatives looking for help growing their impact and income, through done-for-you social media content, training and support every month. Learn more: ⁠⁠https://www.marketingbyshelby.com/club⁠⁠

ABOUT SHELBY: Hey, I'm Shelby, bestselling writer and marketing coach for creatives. After growing my own audience as an author to more than 500k on social media, working in social media management for 7+ years, becoming a full-time writer and selling over 50k books on social media, I now teach authors and creatives, like musicians, artists, poets, photographers and more, how to grow and sell their creative work on social media.

My 4-Step Social Media Content Creation Routine

Saison 2 · Épisode 1

dimanche 7 juillet 2024 • Durée 13:51

Social media is one of the best ways for creatives to get in front of their audience, but constantly creating new social media posts can be exhausting and time-consuming. My 4-step process will walk you through the steps you need to make content faster, easier and more fun - by getting inspired, and using what you already have right in front of you! Tune in to this episode for a walkthrough of each step in my 4-part content creation routine for making engaging social media posts.

During today's video, I recommended that you listen to this next, which will discuss what social media platforms actually sell: https://www.youtube.com/watch?v=xLEWHmHIpSg

I also mentioned how I sell books on TikTok. You can find that episode here: ⁠http://bit.ly/3RJ3jMS⁠

Thanks for listening to today's episode. Here are additional resources to explore so I can help your marketing journey!

Get your hands on my latest marketing freebie: ⁠⁠https://marketingbyshelby.com/freebie⁠⁠

If you are looking for accountability and support on your creative journey, plus hands-on marketing help from me, add your name to The Creative's Content Club waitlist! It's the membership for busy creatives looking for help growing their impact and income, through done-for-you social media content, training and support every month. Learn more: ⁠⁠https://www.marketingbyshelby.com/club⁠⁠

ABOUT SHELBY: Hey, I'm Shelby, bestselling writer and marketing coach for creatives. After growing my own audience as an author to more than 500k on social media, working in social media management for 7+ years, becoming a full-time writer and selling over 50k books on social media, I now teach authors and creatives, like musicians, artists, poets, photographers and more, how to grow and sell their creative work on social media.

CONNECT WITH SHELBY:

The Truth Behind Growing Your Audience

Saison 1 · Épisode 18

dimanche 30 juin 2024 • Durée 14:40

It has been 7 years since I created my first author pages on social media and attempted to grow my audience and reach readers to sell my debut book that I had self-published. 7 years has brought me to over 525,000 followers and thousands of books sold, and I’ve learned so much along the way that I’m excited to share with you in this episode. So if you are a creative, like an author, musician, artist, photographer or maker who wants to grow your audience, and if you’ve ever wondered what it’s like to manage accounts with a lot of followers, and how to sell to that audience, this episode is for you.

During today's episode, I recommended that you listen to this, which will explain what you need in your author newsletter: https://www.youtube.com/watch?v=XQ2Gr2xp8D0https://www.youtube.com/watch?v=XQ2Gr2xp8D0.

I also recommended my YouTube video that's a step-by-step tutorial with strategy tips for broadcast channels on Instagram, which you can find here: https://www.youtube.com/watch?v=YVmoOStSnEQ

Finally, I mentioned how I sell books on TikTok. You can find that episode here: http://bit.ly/3RJ3jMS

Thanks for listening to today's episode. Here are additional resources to explore so I can help your marketing journey!

Get your hands on my latest marketing freebie: ⁠⁠https://marketingbyshelby.com/freebie⁠⁠

If you are looking for accountability and support on your creative journey, plus hands-on marketing help from me, add your name to The Creative's Content Club waitlist! It's the membership for busy creatives looking for help growing their impact and income, through done-for-you social media content, training and support every month. Learn more: ⁠⁠https://www.marketingbyshelby.com/club⁠⁠

ABOUT SHELBY: Hey, I'm Shelby, bestselling writer and marketing coach for creatives. After growing my own audience as an author to more than 500k on social media, working in social media management for 7+ years, becoming a full-time writer and selling over 50k books on social media, I now teach authors and creatives, like musicians, artists, poets, photographers and more, how to grow and sell their creative work on social media.

7 Social Media & Website Mistakes Authors Make

Saison 1 · Épisode 18

jeudi 27 juin 2024 • Durée 11:30

I review a LOT of authors' and creatives' websites and social media platforms, and today, I put together a list of 7 quick fixes you can make and fix today! They won't take too much time, but they will be worthwhile.

At the end of today's episode, I recommended that you listen to this next, which will help you make 2024 your most successful year yet: https://www.youtube.com/watch?v=zmgy7i3QTck
Thanks for listening to today's episode. Here are additional resources to explore so I can help your marketing journey!

Get your hands on my latest marketing freebie: ⁠https://marketingbyshelby.com/freebie⁠

If you are looking for accountability and support on your creative journey, plus hands-on marketing help from me, add your name to The Creative's Content Club waitlist! It's the membership for busy creatives looking for help growing their impact and income, through done-for-you social media content, training and support every month. Learn more: ⁠https://www.marketingbyshelby.com/club⁠

ABOUT SHELBY: Hey, I'm Shelby, bestselling writer and marketing coach for creatives. After growing my own audience as an author to more than 500k on social media, working in social media management for 7+ years, becoming a full-time writer and selling over 50k books on social media, I now teach authors and creatives, like musicians, artists, poets, photographers and more, how to grow and sell their creative work on social media.

CONNECT WITH SHELBY:

⁠https://tiktok.com/@marketingbyshelby⁠

⁠https://www.instagram.com/shelbyleighpoetry/⁠

⁠https://www.youtube.com/@marketingbyshelby⁠

Answering Your Social Media Marketing Questions!

Saison 1 · Épisode 17

dimanche 23 juin 2024 • Durée 13:30

This week, I am answering the most common questions I get about social media marketing, from how often to post to how to repurpose content, what platforms you should use and more. If you have questions about these you are certainly not alone, and I hope this episode helps you feel more confident about your social media strategy! Grab the TIKTOK FOR CREATIVES GUIDE, or if you're an author, THE BOOKTOK BLUEPRINT: https://www.marketingbyshelby.com/tiktok-solutions ACCELERATE YOUR AUTHOR INSTAGRAM: A step-by-step course, with video tutorials, Story templates, and more inside. Get instant access today! https://www.marketingbyshelby.com/accelerate-your-author-instagram

During today's episode, I recommended that you listen to this next, which will help you learn which social media platforms actually sell books: https://youtu.be/xLEWHmHIpSg

Thanks for listening to today's episode. Here are additional resources to explore so I can help your marketing journey!

Get your hands on my latest marketing freebie: ⁠https://marketingbyshelby.com/freebie⁠

If you are looking for accountability and support on your creative journey, plus hands-on marketing help from me, add your name to The Creative's Content Club waitlist! It's the membership for busy creatives looking for help growing their impact and income, through done-for-you social media content, training and support every month. Learn more: ⁠https://www.marketingbyshelby.com/club⁠

ABOUT SHELBY: Hey, I'm Shelby, bestselling writer and marketing coach for creatives. After growing my own audience as an author to more than 500k on social media, working in social media management for 7+ years, becoming a full-time writer and selling over 50k books on social media, I now teach authors and creatives, like musicians, artists, poets, photographers and more, how to grow and sell their creative work on social media.

TikTok & Instagram Reel Ideas (without showing your face!)

Saison 1 · Épisode 16

jeudi 20 juin 2024 • Durée 10:33

The majority of my TikTok and IG posts as an author never show my face, but I still get thousands of sales of my books. So whether you are camera shy, or don’t want to be on camera for privacy reasons, this episode is going to cover multiple faceless video ideas that you can use to grow on TikTok, Instagram Reels, YouTube Shorts and more. You will walk away from this episode with multiple video ideas to try with your content this week!

At the end of today's episode, I recommended that you listen to this next, which will show you how I sell books on TikTok: https://youtu.be/tutIoBMGjbA

Thanks for listening to today's episode. Here are additional resources to explore so I can help your marketing journey!

Get your hands on my latest marketing freebie: ⁠https://marketingbyshelby.com/freebie⁠

If you are looking for accountability and support on your creative journey, plus hands-on marketing help from me, add your name to The Creative's Content Club waitlist! It's the membership for busy creatives looking for help growing their impact and income, through done-for-you social media content, training and support every month. Learn more: ⁠https://www.marketingbyshelby.com/club⁠

ABOUT SHELBY: Hey, I'm Shelby, bestselling writer and marketing coach for creatives. After growing my own audience as an author to more than 500k on social media, working in social media management for 7+ years, becoming a full-time writer and selling over 50k books on social media, I now teach authors and creatives, like musicians, artists, poets, photographers and more, how to grow and sell their creative work on social media.

CONNECT WITH SHELBY:

⁠https://tiktok.com/@marketingbyshelby⁠

⁠https://www.instagram.com/shelbyleighpoetry/⁠

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Apple Podcasts

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Apple Podcasts

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