Market Movers: Building Brands & Links with Linkifi – Détails, épisodes et analyse

Welcome to the Market Movers: Building Brands and Links with Linkifi podcast! Hosted by Chris Panteli and Nick Biggs, we delve into the intersection of branding, SEO, and link-building to help your business become a recognized and trusted brand.

In this episode, we’re joined by Vince Nero, Director of Content Marketing at BuzzStream. Vince brings invaluable insights into the evolving landscape of digital PR, AI, and SEO. With an impressive journey from jazz saxophonist to content marketing expert, Vince shares strategies, challenges, and opportunities in the world of link-building.

Key Talking Points

• The Impact of Google Updates: How the Helpful Content and Link Spam updates reshaped SEO strategies in 2024.
• Data-Driven Digital PR: The power of original research and creative methodologies for building link authority.
• Relevance in PR Campaigns: Staying contextually relevant to topics and news cycles for better link-building outcomes.
• AI and Branding: Leveraging AI tools to ensure your brand becomes synonymous with key industry terms.
• Personalized Outreach: Moving beyond “spray and pray” email techniques to build meaningful journalist relationships.

Actionable Tips from Vince

1. Prioritize Quality Over Quantity: Focus on relevant, high-quality links rather than hitting arbitrary numbers.
2. Embrace Data-Driven PR: Use proprietary data and surveys to create unique content that journalists value.
3. Tie Campaigns to Keywords: Ensure your PR efforts support SEO goals, driving organic traffic even if outreach falls flat.
4. Build Relationships: Introduce yourself to journalists in your niche and maintain professionalism to avoid burning bridges.
5. Prepare for AI Impact: Feed large language models accurate and consistent brand information to control your narrative.

Memorable Campaigns Discussed

• Branded by Memory: A campaign asking participants to draw logos from memory, showcasing creative methodologies in PR.
• Germ Studies: Swabbing public spaces to produce unique, attention-grabbing data for outreach campaigns.

Guest Info

• Vince Nero

• • LinkedIn:Vince Nero
  • BuzzStream Podcast & Newsletter: Tips on digital PR, link building, and industry insights.

Set up a call with us now:

☎️ calendly.com/linkifi/pr.

👉️ Connect with Chris on LinkedIn

👉️ Connect with Nick on LinkedIn

Welcome to the Market Movers: Building Brands and Links with Linkifi podcast! Join Chris Panteli and Nick Biggs as they explore the latest trends in branding, SEO, and digital PR. In this episode, we're diving deep into the integration of AI into marketing and SEO with Robert Niechciał, CTO of SensAI and partner at Vestigio. With over 20 years in the industry, Robert shares groundbreaking insights on how AI is reshaping content creation, link-building, and data processing.

Key Takeaways from the Episode:

• Robert Niechciał's Journey: From electrical engineering to becoming a leader in AI-driven marketing strategies.
• The Evolution of AI in SEO: From natural language processing to the revolution brought by GPT-3 and beyond.
• AI's Biggest Use Case in Marketing: Speeding up processes, delivering better user signals, and enhancing content quality.
• Content Creation Tips with AI:
  • Use tools like ChatGPT with updated data sources like Perplexity or Claude.ai.
  • Prioritize chunking and structuring content for optimal results.
  • Localize prompts for accuracy in different languages or regions.
• Optimizing AI Prompts: The importance of clear objectives, examples, and step-by-step instructions to improve output.
• AI in Link Building: Automating outreach, analyzing topical relevance, and leveraging AI to enhance link authority.
• Technical SEO with AI: Use AI to analyze content structure, identify technical issues, and simulate Google's perspective on your site.
• AI for Data Processing: Tools like Whisper for audio transcription and DeFi for orchestration can help marketers gather insights from multiple platforms like YouTube, Twitter, and TikTok.

Resources Mentioned:

• AI Tools for Content and Marketing:
  • ChatGPT Canvas
  • Perplexity
  • Claude.ai
  • Whisper (Voice-to-Text)
  • Hugging Face for Llama Models
  • DeFi for AI Orchestration
• Learning Platforms:
  • Medium.com for AI insights
  • Runway.ai - newsletters for updates
  • Follow AI startups like Perplexity, Anthropic, and Meta for cutting-edge developments

About Robert Niechciał:

Robert is the CTO of SensAI and a partner at Vestigio, specializing in integrating AI into marketing strategies. A trailblazer in the AI marketing space, he blends engineering expertise with SEO acumen to help businesses harness AI for success.

Connect with Robert:

• LinkedIn: Robert Niechciał
• Upcoming Events: Founder's Mind in Poland, SEO Vibes Poland 2025

Set up a call with us now:

☎️ calendly.com/linkifi/pr.

👉️ Connect with Chris on LinkedIn

👉️ Connect with Nick on LinkedIn

Welcome to the Market Movers: Building Brands and Links with Linkifi podcast, your go-to spot for transforming your business into an unforgettable brand. Dive into the world where branding meets SEO and link-building, and unlock the secrets to becoming more visible, credible, and irresistible to your audience. I am Chris Panteli, Co-Founder and CEO at Linkifi, and I am joined by my co-host and Co-Founder, Nick Biggs.

Ready to rise above the noise and make your mark?

We’re thrilled to welcome Hazem Khattab, SEO Manager at Fantastic Services, a home services franchise company. With 15 years of digital marketing experience, Hazem shares key insights into SEO strategies that fuel Fantastic Services' growth. Together, we explore the intricacies of local SEO, content strategies, and link-building techniques that help service-based businesses dominate in competitive markets. Hazem also discusses the critical role of speed in customer conversion and the growing influence of AI on search results.

Key topics covered in this episode:

• Hazem Khattab's journey from sales to SEO management
• Fantastic Services’ business model and franchise network growth
• Creating over 13,000 pages and 2,000 blog posts to support local SEO
• Strategies for ranking local home services pages
• The importance of personalized and location-specific content for local SEO
• How AI tools like ChatGPT and Gemini are influencing search results
• The role of backlinks and the concept of "link fatigue"
• Using SEO and paid ads in tandem to optimize cost and rankings
• Building trust with reviews and managing customer satisfaction
• The increasing importance of speed across the customer journey
• The changing dynamics of buyer intent in digital marketing

Hazem also highlights Fantastic Services' foray into private tutoring and the success they've seen by adapting their local SEO expertise to this new niche.

Linkifi secures high-authority backlinks and media coverage through digital PR, pitching journalists to earn links in reputable Tier-1 publications. Want to boost your brand visibility and domain authority, increasing search rankings and traffic with Linkifi? 🔥📈

Set up a call with us now:

☎️ https://calendly.com/linkifi/pr.

👉️ Connect with Chris on LinkedIn

👉️ Connect with Nick on LinkedIn

Welcome to the Market Movers podcast, your go-to spot for transforming your business into an unforgettable brand. Dive into the world where branding meets SEO and link-building, and unlock the secrets to becoming more visible, credible, and irresistible to your audience. I'm Chris Panteli, Co-Founder and CEO at Linkifi, joined by my co-host and Co-Founder, Nick Biggs.

In today's episode, we welcome Brandon Leibowitz, Founder of SEO Optimizers and a digital marketing expert with over 15 years of experience. Specializing in helping real estate businesses boost their online visibility, Brandon shares expert strategies to help real estate professionals leverage SEO for lead generation in a competitive marketplace. We discuss local map listings, content creation, and the evolving role of AI in digital marketing.

Key Takeaways:

• SEO for Real Estate Agents: Target niche keywords and specific communities to bypass big competitors like Zillow. Focus on low-competition terms with high buyer intent.
• Local Map Listings Optimization: Complete your Google Business Profile fully, and ensure consistency across various map platforms. Getting reviews and embedding the map on your site also helps build trust.
• Keyword Strategy and Content Planning: Target long-tail keywords related to specific amenities or communities. Use tools like Google Keyword Planner to find search volume and avoid overly competitive terms.
• Importance of Backlinks: Backlinks remain essential for ranking. Focus on high-quality, niche-relevant backlinks to boost credibility. Consider guest posts, podcasts, and digital PR outreach.
• Utilizing AI for Content: AI tools can speed up content creation, but they require careful editing to avoid inaccuracies. The right balance between AI and human input can be key for scaling content production.
• Future of Real Estate SEO: AI search platforms are emerging, but traditional SEO techniques still have strong potential. AI may affect informational content, but transactional queries will likely continue to rely on search engines like Google.

Connect with Brandon: Visit SEOOptimizers.com/gift for a special resource and free SEO training content.

Linkifi secures high-authority backlinks and media coverage through digital PR, pitching journalists to earn links in reputable Tier-1 publications. Want to boost your brand visibility and domain authority, increasing search rankings and traffic with Linkifi?

Set up a call with us now:

https://calendly.com/linkifi/pr.

Connect with Chris on LinkedIn

Connect with Nick on LinkedIn

Welcome to the Market Movers: Building Brands and Links with Linkifi podcast, your go-to spot for transforming your business into an unforgettable brand. Dive into the world where branding meets SEO and link-building, and unlock the secrets to becoming more visible, credible, and irresistible to your audience. I am Chris Panteli, Co-Founder and CEO at Linkifi, and I am joined by my co-host and Co-Founder and CEO, Nick Biggs. Ready to rise above the noise and make your mark? In this episode, we’re joined by Alex Galinos, Head Of SEO and SEO Product Manager at Hoppa, a major travel aggregator. Alex shares his insights on building a scalable SEO strategy for a global business, focusing on high-ROI activities. He explains his combined approach to link-building through guest posting and digital PR, and how he integrates data from PPC campaigns to enhance his SEO efforts. Alex also touches on the challenges of attribution in SEO, how to prioritise pages for link-building, and the impact of Google updates on rankings. Here are some key talking points from the episode:

• Alex’s approach to building a balanced link profile through guest posting and digital PR
• How he tracks SEO performance through custom Looker Studio reports
• Using PPC data to inform SEO strategy and prioritise high-value pages
• Insights into managing link velocity and competition analysis in the travel niche
• The challenges of attribution and how organic search performs in comparison to other channels
• The future of SEO in the travel industry amid the rise of rich snippets and AI-driven search features

Alex describes himself in his own words like this. “I empower companies to drive qualified traffic to their website, generate leads and increase revenue through SEO and Content Marketing. I approach SEO from a business perspective and in a data-driven, testing-oriented mindset, contributing a commercial understanding and prioritising actions bringing the highest organic revenue impact in the shortest amount of time.” 👉 Linkifi secures high-authority backlinks and media coverage through digital PR, pitching journalists to earn links in reputable Tier-1 publications. Want to boost your brand visibility and domain authority, increasing search rankings and traffic with Linkifi?🔥📈 Set up a call with us now:☎️ https://calendly.com/linkifi/pr.Market Movers: Building Brands & Links with Linkifi Podcast is handcrafted by our friends over at: fame.so

Welcome to the Market Movers: Building Brands and Links with Linkifi podcast, your go-to spot for transforming your business into an unforgettable brand. Dive into the world where branding meets SEO and link-building, and unlock the secrets to becoming more visible, credible, and irresistible to your audience. I am Chris Panteli, Co-Founder and CEO at Linkifi, and I am joined by my co-host and Co-Founder and CEO, Nick Biggs. Ready to rise above the noise and make your mark? It’s a pleasure to welcome Matthew Martin, SEO manager at Represent, a luxury British fashion retailer. Matthew shares how his targeted SEO strategies, including branded search, digital PR, and A/B testing, drove significant organic growth for Represents. He emphasises the power of building relationships with the press and nurturing a community of passionate customers. Matthew also discusses his approach to keyword research, collaboration with product teams, and the evolving role of AI in SEO. The conversation concludes with insights into his work with the Cadence brand and future growth plans. Here are some key talking points from the episode:

• Matthew's approach to driving organic growth at Represents
• The power of branded search
• The role of physical presence and events in building the brand's visibility
• Matthew's collaboration with the product team for keyword research
• The impact of A/B testing on product pages
• Collaboration with other departments
• The proportion of sales attributed to SEO

Matthew describes himself in his own words: “I get the best brands in the world the converting organic traffic they deserve. I am building the blueprint for the best SEO strategy in fashion for my favourite brand in the world, Represent. I am applying what I have learned and refining my strategy for multiple side projects. I am a Blue Belt in Brazilian Jiu-Jitsu and a black Belt in SEO. Ex-SEO for Myprotein UK, Ireland, India, Netherlands, Poland, Belgium, Greece, Cyprus, MP Activewear & MyPro.” 👉 Linkifi secures high-authority backlinks and media coverage through digital PR, pitching journalists to earn links in reputable Tier-1 publications. Want to boost your brand visibility and domain authority, increasing search rankings and traffic with Linkifi?🔥📈 Set up a call with us now:☎️ https://calendly.com/linkifi/pr.Market Movers: Building Brands & Links with Linkifi Podcast is handcrafted by our friends over at: fame.so

Welcome to the Market Movers: Building Brands and Links with Linkifi podcast, your go-to spot for transforming your business into an unforgettable brand. Dive into the world where branding meets SEO and link-building, and unlock the secrets to becoming more visible, credible, and irresistible to your audience. I am Chris Panteli, Co-Founder and CEO at Linkifi, and I am joined by my co-host and Co-Founder and CEO, Nick Biggs. Ready to rise above the noise and make your mark? It’s a pleasure to welcome Nathan Gotch, CEO of Rankability and Founder and Head SEO Coach at Gotch SEO Academy. Join us as we discuss recent Google updates and the future of search engines and SEO. They cover topics such as the importance of relevant keywords, the integration of AI into SEO, content scaling, Google's core update, and the viability of traditional affiliate sites. We also delve into link-building strategies, local link-building, user signals, and the potential impact of AI on search. This insightful conversation provides valuable insights into the current state of SEO and the importance of quality content and link authority. Here are some key talking points from the episode:

• Introduction to Nathan Gotch's SEO journey
• Impact of recent Google updates on SEO
• Integration of AI into SEO processes
• Content scaling and quality
• Google's core update and its impact on website ranking
• Viability of traditional affiliate sites
• Importance of links in boosting website rankings
• Link-building strategies for different types of businesses

Nathan Gotch is the CEO of Rankability and the founder of GotchSEO.com. He is a leading voice and influential figure in the SEO industry. Starting with failed ventures in 2011, Nathan pivoted to SEO in 2012, creating TheUltimatePitcher.com and discovering the power of organic traffic. His journey led him to build GotchSEO into a leading SEO training platform, culminating in the launch of Gotch SEO Academy, now renowned for its excellence. Nathan’s achievements include generating six-figure revenues, reaching over 3 million YouTube views, and authoring the book The SEO Entrepreneur. In 2024, he expanded his influence by launching Rankability, a groundbreaking SaaS company. With a legacy of innovation and success, Nathan continues to shape the future of SEO and digital marketing.👉 Linkifi secures high-authority backlinks and media coverage through digital PR, pitching journalists to earn links in reputable Tier-1 publications. Want to boost your brand visibility and domain authority, increasing search rankings and traffic with Linkifi?🔥📈 Set up a call with us now:☎️ https://calendly.com/linkifi/pr.Market Movers: Building Brands & Links with Linkifi Podcast is handcrafted by our friends over at: fame.so

Welcome to the Market Movers: Building Brands and Links with Linkifi podcast, your go-to spot for transforming your business into an unforgettable brand. Dive into the world where branding meets SEO and link-building, and unlock the secrets to becoming more visible, credible, and irresistible to your audience. I am Chris Panteli, Co-Founder and CEO at Linkifi, and I am joined by my co-host and Co-Founder and CEO, Nick Biggs. Ready to rise above the noise and make your mark? It’s a pleasure to welcome Peter Shankman, Founder of Source of Sources and Advisor at Levl. Join us as we discuss Peter's entrepreneurial journey and his expertise in marketing, customer experience, and neurodiversity. Learn about the evolution of Haro into Connective and the exciting changes in the new platform. Get insider tips on maximising your chances of getting coverage and explore the plans for Connective. Don't miss out on this insightful conversation with an industry expert! Here are some key talking points from the episode:

• Introduction to Peter Shankman's background and the creation of Haro
• Growth and acquisition of Haro by Vocus
• Changes in the new platform, Connective
• Challenges of building a two-sided marketplace and attracting sources to Haro
• Future plans for Connective
• Tips to maximise chances of getting coverage and verification
• Conclusion and invitation to sign up for Connective

The New York Times has called Peter Shankman "a rockstar who knows everything about social media and then some." He is a six-time best-selling author, entrepreneur, and corporate keynote speaker who focuses on customer service, the new and emerging customer, and the neurodiverse economy. He is recognised worldwide for his radically new ways of thinking about the customer experience, social media, PR, marketing, advertising, and ADHD (Attention Deficit Hyperactivity Disorder). In addition to his passion for helping people and companies find success, some of Peter's highlights also include: • Founder of HARO - Help A Reporter Out, which became the standard for thousands of journalists looking for sources before being acquired three years after launch • Faster than Normal - The Internet's #1 podcast on ADHD, focusing on the superpowers and gifts of having a "faster than normal brain” • The ShankMinds Breakthrough Network, which is an elite online mastermind of thought leaders, business experts, and change-makers Finally, Peter is a father, a two-time Ironman triathlete, a class B licensed skydiver, and an avid Peloton rider. He's based in NYC with his ten-year-old daughter and three-year-old dog, both of whom refuse to let him use the couch. 👉 Linkifi secures high-authority backlinks and media coverage through digital PR, pitching journalists to earn links in reputable Tier-1 publications. Want to boost your brand visibility and domain authority, increasing search rankings and traffic with Linkifi?🔥📈 Set up a call with us now:☎️ https://calendly.com/linkifi/pr. Market Movers: Building Brands & Links with Linkifi Podcast is handcrafted by our friends over at: fame.so

Welcome to the Market Movers: Building Brands and Links with Linkifi podcast, your go-to spot for transforming your business into an unforgettable brand. Dive into the world where branding meets SEO and link-building, and unlock the secrets to becoming more visible, credible, and irresistible to your audience. I am Chris Panteli, Co-Founder and CEO at Linkifi, and I am joined by my co-host and Co-Founder and CEO, Nick Biggs. Ready to rise above the noise and make your mark? It’s a pleasure to welcome Aman Chopra, Digital Marketing Manager and Lead SEO at Stallion Express, Canada’s leading eCommerce shipping service. Join us as we discuss Aman's background, Stallion Express's growth, its SEO strategies, content creation, link building, the use of AI, and future plans for the company. This podcast is a must-listen if you're interested in learning about effective SEO techniques and the shipping industry. Here are some key talking points from the episode:

• Aman's Journey in Marketing
• Landing the Job at Stallion Express
• Focusing on SEO Pillars
• A Shift from PPC to SEO
• Crafting a Successful Content Strategy
• Tips for a High-Value Link-Building Strategy
• Use of AI in Marketing
• SEO Strategies on the Horizon
• Advice for Starting an SEO Career

Aman is an experienced digital marketing professional with nearly a decade of experience in the industry, specializing in SEO and paid media. Currently serving as the Digital Marketing Manager—lead SEO at Stallion Express, Aman has successfully scaled multiple brands to seven figures and achieved SERP page 1 ranking for key terms within three months. He shares actionable tips and insights from his marketing experiments, focusing on organic growth and paid media strategies, aiming to help businesses thrive with transparent, no-fluff advice.👉 Linkifi secures high-authority backlinks and media coverage through digital PR, pitching journalists to earn links in reputable Tier-1 publications. Want to boost your brand visibility and domain authority, increasing search rankings and traffic with Linkifi?🔥📈 Set up a call with us now:☎️ https://calendly.com/linkifi/pr. Market Movers: Building Brands & Links with Linkifi Podcast is handcrafted by our friends over at: fame.so

Welcome to the Market Movers: Building Brands and Links with Linkifi podcast, your go-to spot for transforming your business into an unforgettable brand. Dive into the world where branding meets SEO and link-building, and unlock the secrets to becoming more visible, credible, and irresistible to your audience. I am Chris Panteli, Co-Founder and CEO at Linkifi, and I am joined by my co-host and Co-Founder and CEO, Nick Biggs. Ready to rise above the noise and make your mark? It’s a pleasure to welcome Vasilisa Marinova-Kaseva, SEO Manager at Merkle Bulgaria. Merkle provides global retailers with a single source of expertise, technology, and operational support. At Merkle, Vasilisa works with clients across various verticals to help companies scale their brand awareness through SEO. Vasilisa shares insights on using SEO to enhance brand awareness, emphasising the importance of keyword strategy, valuable content, and quality backlinks. She discusses metrics for measuring success, creating user-centric content, and the role of link-building in increasing visibility. She explains why enhancing user satisfaction remains a key strategy to drive SEO success. Here are some key talking points from the episode:

• Importance of brand awareness and its relation to SEO
• Assessing a brand's position and competitors for crafting effective SEO strategies
• Metrics to measure the success of a brand-first SEO approach
• Keyword strategy and creating a keyword map
• Telling the brand story through an SEO content strategy
• Integrating the brand message into content
• Link building and its role in increasing brand awareness
• The future of search and the importance of high-value content

Vasilisa Marinova-Kaseva is an experienced SEO manager with over 13 years in the industry. She began her career as a seasonal worker, quickly developing a passion for SEO's dynamic and ever-changing nature. Vasilisa has worked with both agencies and in-house teams, specialising in building SEO strategies that enhance brand awareness. At Merkle, she collaborates with international clients, focusing on organic growth, brand recognition, and staying ahead of industry trends.👉 Linkifi secures high-authority backlinks and media coverage through digital PR, pitching journalists to earn links in reputable Tier-1 publications. Want to boost your brand visibility and domain authority, increasing search rankings and traffic with Linkifi?🔥📈 Set up a call with us now:☎️ https://calendly.com/linkifi/pr.Market Movers: Building Brands & Links with Linkifi Podcast is handcrafted by our friends over at: fame.so