Magic Hour Podcast – Détails, épisodes et analyse

In this episode of Magic Hour, Hope chats with Amy Liu, a brand manager with a creative twist, as they dive into what it really takes to manage and build iconic brands in the beverage alcohol industry. Amy debunks the glossy, TV portrayal of marketing (spoiler: it’s not like Emily in Paris), giving us a behind-the-scenes look at her day-to-day work. From the realities of agency life to the less glamorous, yet rewarding, tasks of brand management, Amy shares her journey, insights, and the surprising challenges that come with creating new-to-world brands like White Claw Vodka. Plus, get a glimpse into how she keeps the creative spark alive in a fast-paced corporate environment.

Episode Highlights:

• Amy gives us a peek into the real life of a brand manager—spoiler alert: it’s not Emily in Paris or Mad Men. Think less glam and more grind, but with a lot of creativity sprinkled in.
• We debunk the myths of what people think marketing is, versus what it’s really like to build brands from the ground up. Hint: there’s way more spreadsheets involved!
• Amy talks about her transition from agency life to being on the brand side, sharing what’s different, what’s better, and what she misses about agency work.
• The beverage alcohol industry is a whole different world, and Amy breaks down the challenges (and wins) of bringing fun, new products to life.
• Balancing creativity with the everyday hustle, Amy shares how she stays inspired, even when 70% of the job isn’t as glamorous as you’d expect.

Meet Our Magical Guest:

Amy graduated from the University of Toronto with a degree in Psychology and Pre-Law. Throughout her career, she has had the privilege of working with renowned brands such as White Claw, Jim Beam, Maker's Mark, Absolut, Miller Lite, Moët, L’Oréal, Lexus, and more. With over a decade of experience, Amy is currently a Senior Brand Manager at Mark Anthony Group, one of North America's fastest-growing beverage companies.

This episode is brought to you by:

Forever Yours Lingerie. Find a bra that fits. Use our special code MAGICHOUR for 15% off your next purchase valid in store or online. Check out Forever Yours Lingerie in their Langley and Burnaby locations, or shop online.* This code expires on December 31st, 2024 and cannot be combined with other offers and promotions.

Dubsado. The all-in-one CRM to manage your clients, automate your work and grow your business. Get 20% off your first month or year long subscription. #affiliate

About The Magic Hour Podcast:

The Magic Hour Podcast is an intentional space we can show up to let our curiosity drive inclusive, empowering conversations about marketing, design, entrepreneurship and socially conscious topics. Tune in as Hope Mikal, CEO/Founder of Unicorn Marketing Co. asks imaginative, light-hearted questions to her incredibly talented guests from here, there, and everywhere.

Hosted on Acast. See acast.com/privacy for more information.

In this episode of the Magic Hour podcast, Julia Guz shares her journey from the Web3, crypto-currency industry to running two businesses: JG Operations and Dragon Heart Healing. She highlights the importance of embracing versatility, combining business acumen with spirituality to lead authentically. Julia discusses overcoming fear, particularly in striving to work. She encourages women to embrace all sides of themselves, emphasizing that authenticity and self-honesty are key to personal and professional growth.

Episode Highlights:

• Find out how to harness the power of embracing all aspects of oneself, from business leadership to spiritual wellness, and how this versatility has driven Julia's success.
• Julia shares a pivotal experience in Nigeria where she had to lead a Web3 workshop solo, learning that taking action in the face of fear is key to personal growth.
• Hear insights on how energy healing and spirituality can be powerful tools for personal and professional growth, especially for women navigating the complexities of leadership in today's world.
• Julia shares a great reminder to be 100% honest with yourself, sharing an introspective exercise that helps uncover areas of inauthenticity and guides people toward living more aligned and fulfilling lives.

Meet Our Magical Guest:

Julia Guz is a dynamic leader passionate about empowering individuals and businesses to reach their full potential. With a unique blend of strategic business acumen and deep spiritual wisdom, Julia has carved a niche for herself at the intersection of business growth and personal transformation. Her journey began in the fast-paced world of Web3, where she quickly scaled from being the youngest and only woman on the team to Head of Operations and Head of Business Development in two and half years.

This episode is brought to you by:

Showit Website Builder. Ready to build a website that truly reflects your brand? Get started with Showit today and bring your vision to life! #affiliate

About The Magic Hour Podcast:

The Magic Hour Podcast is an intentional space we can show up to let our curiosity drive inclusive, empowering conversations about marketing, design, entrepreneurship and socially conscious topics. Tune in as Hope Mikal, CEO/Founder of Unicorn Marketing Co. asks imaginative, light-hearted questions to her incredibly talented guests from here, there, and everywhere.

Hosted on Acast. See acast.com/privacy for more information.

About This Episode:

In this episode of the Magic Hour Podcast, find out all about Kathleen King and her interesting businesses including owning and operating food trucks across Canada, running the Greater Vancouver Food Truck Festival - and BC Shop Local. The BC Shop Local initiative is an amazing hub for small and local business owners to get together, communicate, and hype each other up!

Episode Highlights:

• Why Kat's perspective on why supporting local is EVERYTHING
• Learn about all of the amazing initiatives under the BC Shop Local umbrella and how they benefit small businesses
• Start your holiday shopping with BC Shop Local's Gift Guide... NOW LIVE!!! 

Meet Our Magical Guest:

Kat King, the founder of BC Shop Local, hails from Edmonton but found her calling in Vancouver after moving at 19. She’s a KPU grad with a degree in HR Management and has a real passion for community and collaboration. Kat’s life is a blend of entrepreneurial drive and family adventures with her husband and two kids. She started BC Shop Local with a simple but powerful idea: small businesses thrive when they work together. For Kathleen, it’s all about creating a space where local entrepreneurs can shine and support each other, proving that collaboration truly does triumph over competition.

About The Magic Hour Podcast:

The Magic Hour Podcast is an intentional space we can show up to let our curiosity drive inclusive, empowering conversations about marketing, design, entrepreneurship and socially conscious topics.

Tune in as Hope Mikal, CEO/Founder of Unicorn Marketing Co. asks imaginative, light-hearted questions to her incredibly talented guests from here, there, and everywhere.

Hosted on Acast. See acast.com/privacy for more information.

About This Episode:

In this episode of the Magic Hour Podcast, find out all about Cecile Tucker and her journey of becoming a counsellor. Cecile talks about how she thinks social media can be a positive and helpful tool in counselling and how her account gained traction.

Episode Highlights:

• Learn how Cecile developed her passion for counselling
• What trauma really looks and how it is different for every person
• How Cecile was able to create a space for sharing mental health tips and information on social media

Meet Our Magical Guest:

Cecile is a small business owner, counsellor, counselling supervisor, content creator and most importantly a human going through the human experience! She focuses her counselling practice on helping folks identify and heal from childhood trauma, for an anti-oppressive lens. She runs a small counselling agency made up of other trauma therapists as well as master’s level students who are finishing their counselling degrees. 

About The Magic Hour Podcast:

The Magic Hour Podcast is an intentional space we can show up to let our curiosity drive inclusive, empowering conversations about marketing, design, entrepreneurship and socially conscious topics.

Tune in as Hope Mikal, CEO/Founder of Unicorn Marketing Co. asks imaginative, light-hearted questions to her incredibly talented guests from here, there, and everywhere.

Hosted on Acast. See acast.com/privacy for more information.

About This Episode:

Learn about Sarah Mulder and her jewelry company, Sarah Mulder Jewelry. Sarah designs versatile jewelry in a Gastown studio. Learn all about Sarah's jewelry-making process and watch the live recording to see all of her beautiful pieces.

Episode Highlights:

• Learn how she got started making jewelry when she was only 15 years old
• Find out how getting robbed actually changed her outlook on jewelry
• Discover where Sarah gets inspiration from
• Sarah's perspective on business growth and change in the past few years

Meet Our Magical Guest:

Sarah designs "jewelry for city dwellers with bohemian hearts" and focuses on statement pieces that can be tailored down to pair with everyday looks. Designing and creating from her Gastown studio in downtown Vancouver, Sarah's designs are a reflection of her adventurous spirit. 

After graduating in 2000 with her Diploma in Fine Arts, Sarah traveled to Europe to study Art History, her first trip abroad further sparked her love for the arts. Financing her trip to Europe and later her Bachelors Degree in Fine Arts through the sales of jewelry, design became a full-time career in 2011. Now Sarah balances her time between making everyday versatile jewelry and creating fine art and custom artwork for clients.

About The Magic Hour Podcast:

The Magic Hour Podcast is an intentional space we can show up to let our curiosity drive inclusive, empowering conversations about marketing, design, entrepreneurship and socially conscious topics.

Tune in as Hope Mikal, CEO/Founder of Unicorn Marketing Co. asks imaginative, light-hearted questions to her incredibly talented guests from here, there, and everywhere.

Hosted on Acast. See acast.com/privacy for more information.

• Learn where her love of photography comes from and one of her all-time favourite shoots.
• Find out Maxine's process for intentionally planning out photography shoots.
• Learn what Maxine's flow state is and how she finds herself in those present moments and really settles into it.

About The Magic Hour Podcast:

The Magic Hour Podcast is an intentional space we can show up to let our curiosity drive inclusive, empowering conversations about marketing, design, entrepreneurship and socially conscious topics.

Tune in as Hope Mikal, CEO/Founder of Unicorn Marketing Co. asks imaginative, light-hearted questions to her incredibly talented guests from here, there, and everywhere.

Hosted on Acast. See acast.com/privacy for more information.

About This Episode:

In this episode of the Magic Hour Podcast, learn about Lauren Sudeyko and her sleepwear company, Seray. She found that there were no sleepwear brands out there that was what she needed, so she decided to make her own. Lauren talks about how she started her business, how it has grown in the last year, the importance of investing in sleepwear, and some exciting new products coming soon.

Episode Highlights: 

• Learn the reason why behind the brand of Seray and how an accident started the company.
• Find out why it was important for Lauren to move production from Portugal to Canada.
• Hear how Lauren shifted her mindset around content creation and social media marketing

Meet Our Magical Guest:

Recovering from a severe concussion in 2020, Lauren found herself in bed with nothing she felt comfortable sleeping in—it was either too hot, too thick, or too tight. After scouring the market in search of the perfect sleepwear, she quickly realized many of the existing options were made by fast-fashion companies that used unsustainable fabrics and had unethical labour practices. When she tested the products, they all fell short of expectations and needs. In light of this, she decided to create her own sleepwear line.

Choosing to leave her corporate job and venture out into entrepreneurship, she created Seray- a women’s apparel line designed to put women first.

Connect with Lauren!

Website: seray-shop.com

Instagram: @seray.shop

TikTok: @seray______

About The Magic Hour Podcast:

The Magic Hour Podcast is an intentional space we can show up to let our curiosity drive inclusive, empowering conversations about marketing, design, entrepreneurship and socially conscious topics.

Tune in as Hope Mikal, CEO/Founder of Unicorn Marketing Co. asks imaginative, light-hearted questions to her incredibly talented guests from here, there, and everywhere.

Hosted on Acast. See acast.com/privacy for more information.

About This Episode:

In this episode of the Magic Hour Podcast, hear from Lilian Sue, a public relations expert and coach for creative businesses. Lilian shares with us the true power of PR and how it all starts with knowing your brand, and the ability to share your story. Mindset is everything when it comes to storytelling, and Lilian shares great examples of how to shift your mindset into a space that can interact with media outlets and reach your big PR goals! 

Episode Highlights:

• Learn how PR coaching can help entrepreneurs get recognized on a global level and how to build relationships
• Understand how brainstorming and documenting your story can help when it comes to questions and interviews, and how it can propel your business
• Learn why focusing on mindset is extremely important to help understand and set realistic PR results

Meet Our Magical Guest:

Lilian is in the storytelling and relationship building business.

As a PR coach and publicist, she helps creative entrepreneurs and brands just like you to gain the confidence to learn how to make public relations work for you to share your story on a worldwide scale and become the global industry leader you were meant to be

Why? Because she believes that every entrepreneur has a compelling brand story that deserves to be heard and celebrated by audiences all over the world. People don’t buy from you and support your brand just because your products or your books are compelling. They trust you because they resonate with your story.

Through 1:1 coaching, courses, workshops, and campaign services, she provides entrepreneurs with personalized guidance and support to push past the mindset blocks stopping you from moving forward, gain clarity on your goals and marketing ideas, your strategies and give you perspective on how you can position your story to captivate, entertain, educate and inform audiences the right way and how to build positive relationships with key media to leverage the trust and credibility they have with their audiences, to help build your reputation as a global industry leader.

About The Magic Hour Podcast:

The Magic Hour Podcast is an intentional space we can show up to let our curiosity drive inclusive, empowering conversations about marketing, design, entrepreneurship and socially conscious topics.

Tune in as Hope Mikal, CEO/Founder of Unicorn Marketing Co. asks imaginative, light-hearted questions to her incredibly talented guests from here, there, and everywhere.

Hosted on Acast. See acast.com/privacy for more information.

About This Episode:

In this episode of the Magic Hour Podcast, learn about Brianne and Calli, the co-founders of Far + Wide in Kamloops, BC. They talk about the life behind the scenes of owning and operating brick-and-mortar shops during a global pandemic, what it was like starting their own company (and then a second company during COVID), and how important it is to support women in business.

Episode highlights:

• Brianne and Calli were both working full-time jobs while starting their business journey together. They started their business plan for Far + Wide in January 2018 and opened the store at the beginning of June of the same year!
• They opened a new store during the pandemic. It started as a pop-up that helped to replace Christmas markets during the holiday season so that local makers still had a location where their products could be sold. They then officially opened the store, The Botanical Scene, in February 2019 and it operated for over 2 years and has since merged with the Far + Wide space.
• Vintage can make your home comfortable and beautiful! Mix the beautiful vintage pieces with modern pieces that help make your home the perfect blend of style and function.

Meet Our Magical Guests:

Co-owners, Brianne McDaniel and Calli Duncan, first started conducting workshops that evolved into Far + Wide’s first brick-and-mortar location. Now, they have an online shop, a bigger location, and a second store that has merged into Far + Wide.

Far + Wide was built on the idea of treating someone you love, or yourself! The owners are passionate about their community, shopping local, and adding some beauty to people's daily lives. 

Brianne + Calli's Tip: Recognize the assets in your life (maybe your mom is an account or your cousin is an electrician) and ask for help - even if that is hard for you to do. Always use help in a way that supports and uplifts others and doesn't do harm!

Also, when starting a business, it is important to know yourself. You have to know yourself and your vision and goals because people and situations will challenge you. Don't shy away from something that is uncomfortable if it means positive growth!

About The Magic Hour Podcast:

The Magic Hour Podcast is an intentional space we can show up to let our curiosity drive inclusive, empowering conversations about marketing, design, entrepreneurship and socially conscious topics.

Tune in as Hope Mikal, CEO/Founder of Unicorn Marketing Co. asks imaginative, light-hearted questions to her incredibly talented guests from here, there, and everywhere.

Hosted on Acast. See acast.com/privacy for more information.

About This Episode:

In this episode of the Magic Hour Podcast, find out all about Mariah Braun and her journey of how she started her career in film and how she was able to bring awareness to her films. Mariah talks about filming in many different scenarios including what it was like filming during a global pandemic - she even needed to direct some parts of her film through Facetime!

Episode highlights:

• Mariah talks about how filmmaking is a way to connect with people and share their important stories.
• Learn all about the inspiration and process of bringing her show Able to life and submitting it to STORYHIVE. 
• Learn why Mariah spent a day of work in a wheelchair.

Find all of the magical details on our website!

Our Magical Guest:

Mariah is an indie filmmaker and marketing professional from northern Alberta with a reputation for being the hardest-working person in most rooms. She seeks to amplify the voices of underrepresented individuals and tell stories through a unique point of view. This has drawn her into short documentary filmmaking and producing commercial projects with emotional clout.  In 2019, Mariah was awarded a Telus STORYHIVE grant to direct and produce her short film Life Without Diagnosis.

About The Magic Hour Podcast:

The Magic Hour Podcast is an intentional space we can show up to let our curiosity drive inclusive, empowering conversations about marketing, design, entrepreneurship and socially conscious topics.

Tune in as Hope Mikal, CEO/Founder of Unicorn Marketing Co. asks imaginative, light-hearted questions to her incredibly talented guests from here, there, and everywhere.

Hosted on Acast. See acast.com/privacy for more information.