Welcome to Point of the Story — the only podcast you won’t have to listen to on 2x speed! Hosted by Sara Joelle — Website Copywriter, Marketing Mentor, Unapologetic Squirrel, and single mom navigating life with ADHD, this show is for the online business girlies, the moms juggling business and babies (and bullshit), and the creative minds trying to balance it all.
New episodes every Thursday!
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Données mises à jour le 30/10/2026
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Burned Out on Your Online Business? How to Scale Down and Simplify with Michelle Pontvert
Saison 3 · Épisode 54
jeudi 29 octobre 2026 • Durée 45:21
Everybody tells you the move is to scale up, but today’s guest scaled DOWN, on purpose!
Michelle Pontvert literally did the opposite of what you’re meant to do in business. Left a Hollywood career, landed in Paris, built a whole one-to-many course business, and then realized she’d built herself the business she liked running, but not the one she actually wanted to lead.
If the word “pivot” sounds so overwhelming to you that you’d rather abandon your business and go get a 9-to-5 again, this episode will show you that there is another way. You don’t have to burn everything down overnight and wake up tomorrow with a totally new personality and business. Your next big move might be smaller (and slower) than you think!
TOPICS & TANGENTS
— Michelle’s business pivots (service provider → one-to-many → back to one-on-one)
— Pivoting slowly: nine months of trying it on with one foot out of the old business and one foot in the new
— Why you don’t have to burn it all down overnight
— The business goalposts that keep moving
— What living in France taught Michelle about striving vs. thriving
— Michelle’s son dressed as Paddington in Paris, and a man on the bus asked if he was Napoleon
— The passive income myth
— What’s selling courses, workshops, and templates now
— Borrowing warm audiences: collaborations, summits, referrals, and newsletter sponsorships
— An ops person is telling you NOT to automate everything
POINT OF THE STORY
Your big move doesn’t have to be a big, dramatic, burn-it-down moment. Try it on slowly. Give yourself permission to stop, to move the goalposts back where you want them, and to build the business that suits you.
Kelly's free, four-episode private podcast series all about why some offers become impossible to ignore while others get announced, promoted for a couple of weeks, and then completely disappear.
Kelly's signature custom 1:1 marketing service for business owners who know they have something incredible to offer but want fresh, creative ways to get it in front of more people, make their presence more memorable, and give their audience something worth talking about.
The 24 Threads in 24 Hours Challenge (How to Come Up With Content When You Have “Nothing To Say”)
Saison 3 · Épisode 53
jeudi 22 octobre 2026 • Durée 23:32
I’ve recently accidentally had a little bit of Threads fame for my “24 Threads in 24 Hours Challenge,” and I have a confession… I’ve never even done the challenge. But that’s because I’ve never NOT known what to say in Threads.
It started when a student messaged me on Slack and said, “I don’t know what to post on Threads.” And because it’s me, my natural response was, “Well, you have to force yourself to think of something.” Next thing I know, I’ve accidentally started a 24 Threads in 24 Hours challenge, and strangers are tagging me in their results.
And I have nothing to sell through this! Not a workshop, sale, or course to take advantage of this virality. Can you believe it???
TOPICS & TANGENTS
— I accidentally got a little bit of Threads fame (and changed my Threads bio for the first time since the app existed)
— The “I don’t know what to post” Slack message that started the whole thing
— The only chapter of Tools of Titans that matters: James’s daily 10 practice
— How to fix a creative block
— How I turned James’ lists of 10 into lists of 30 and ended up starting this business
— The rules of the 24 Threads challenge
— Why I’ve never done my own challenge
— Tim Ferriss is low-key the biggest girl boss
— My new printer and my obsession with printing things
POINT OF THE STORY
Exercising your idea muscle is great for your creativity, and you should try it through my 24 threads in 24 hours challenge!
Love you, mean it. 🖤
How to Warm Up Your Audience Before a Launch with Kelsey McCormick from Coming Up Roses
Saison 3 · Épisode 52
jeudi 15 octobre 2026 • Durée 40:52
Launching in three weeks and just now wondering when to warm up your audience? Girl. You’re past the due date! Warming up your audience is a forever thing.
I brought back Miss Launch Queen herself, Kelsey McCormick of Coming Up Roses, to talk about how to do it so you can launch to people who actually give a shit about what you’re selling. We get straight to the point today (I know, a miracle), and we use my own Site Series Sprint as the guinea pig.
Pick your date. Reverse engineer. Choose a few places to go really, really deep, and make your launch unmissable.
If you’re a squiggly squirrel and you wanna launch something, you can’t skip this one!!!
TOPICS & TANGENTS
— Why the warm-up phase of launching is forever
— Kelsey’s husband and Larry King, and why I should be in broadcasting
— How to conduct an audience temperature check
— Having 100,000 followers means nothing if you don’t have anything set up to nurture them
— Reverse-engineering your launch from the date you pick
— Why I hate the sticky note welcome post (and have absolutely done it before)
— Picking 3–4 places to go deep, plus one experiment for every layer
— Wait lists vs. interest lists for evergreen offers, and why you need 1,000 people on one to get 100 buyers
— Warm touchpoints that make people feel like you’re in the room
— Why you, why now, why this: the three questions your content needs to answer
— Kelsey, me, and the sorority recruitment song that derailed the ending
POINT OF THE STORY
How to Get More Clients as a Creative Business Owner: Blogging, Direct Mail, and Adding a Second Income Stream (Mentorship Moment Series Ep. 2 with Meghan Doucette)
Saison 3 · Épisode 51
jeudi 8 octobre 2026 • Durée 59:10
This is Mentorship Moment #2, a live strategy call with Meghan, a brand and website designer who co-owns Lemonade Co. with her friend. She bikes everywhere, she'd tattoo "fuck the system" on her face, and her full sleeve of stick-and-pokes comes from a guy in an off-grid cabin who serves tea and keeps the wood fire going. (Of course he does!)
We get into why there are no rules about blog length, how to create a physical magazine that doesn't get tossed as junk mail, what I actually did in the "middle" of my business, and the question I knew was coming: how do you double your income?
Do I ever give a short answer? No. Not one time. Meghan sat there smiling while I yapped my ass off, but of course, she walked away with a plan.
TOPICS & TANGENTS
— There are no rules for blog length (sorry, Neil Patel)
— The exact blog outline I'd use for a how-to style blog post
— My "People Also Ask" SEO hack (basically how I rank #1 for half my blogs)
— Mailing a physical magazine to nonprofits so it doesn't get tossed as junk mail
— Putting your freebie QR code on a coffee shop bulletin board
— Meghan's stick-and-poke tattoos are done in an off-grid cabin with tea and a wood fire
— What I actually did in the "middle" phase of my business (I decided I was the best, then acted like it)
— ADHD diagnosis congratulations and the "ADHD MLM"
— How to double your income without just working more
POINT OF THE STORY
You have to believe in yourself as much as everybody else does. If I don't feel confident in myself, who else is going to? Act in alignment with who you want to be, then back it up.
YouTube Marketing for Business Owners: Does It Actually Work? Find Out From YouTube Expert Jamar Diggs
Saison 3 · Épisode 50
jeudi 1 octobre 2026 • Durée 01:09:44
I could post an hour-long day in my life video on YouTube and not think twice, but ask me to sit down and record a five-minute video about something business-related? I quit. It sounds like the most overwhelming task on the planet.
And "where's my fucking time?" is not a good enough excuse, because I have a podcast, a mentorship program, one-on-ones, client work, a membership, a regular YouTube channel, and a life (and a boyfriend). I always joke that I have 85 businesses. I'm also writing a book. Hello, almost forgot that part. I'm doing the most over here!!!
So naturally, I invited a YouTube strategist on the show to tell me what I'm doing wrong with my channel.
Jamar Diggs is the founder of J Diggs Media, and he helps brands, marketing teams, and service-based business owners turn their expertise into YouTube videos that sell for them without becoming full-time content creators.
TOPICS & TANGENTS
— Nobody cares about your hot takes until you help them first
— I accidentally turn every video idea into a workshop
— The lead magnet move that lets you stop waterboarding people with your knowledge
— Jamar has no respect for YouTube Shorts
— The accounting firm that made $100K+ from a phone and a white wall
— Jamar's deer live stream gift shop
— "Don't be broke about it" is the only setup advice you need
— Starting from zero, and why embarrassment is a choice
— How often to post and how long videos should be
— Going live like it's a paid workshop
POINT OF THE STORY
Nobody cares about your hot take until you help them first. Your dream client doesn't know you enough to care about you yet, and they're not sitting there dying to know what's in your brain. All they want to know is whether you can help them and how. Solve one real problem, give them one solid win, and then they'll care about your hot takes.
300 Newsletters Later: What I've Learned (& How Much $$$ I've Made From Email Marketing)
Saison 3 · Épisode 49
jeudi 24 septembre 2026 • Durée 29:55
300 weeks, five and a half years, and not a single missed Tuesday!!!
Not for divorce, not for death, not for COVID, not for nothing. It was me and my beloved newsletter against the world.
If you have ADHD, you know exactly why I'm making such a big fucking deal about this. I can't say I've stuck to anything the way I've stuck to the Tuesday Table of Contents. And I genuinely owe almost all of my success in business to it. So in this episode I'm sharing what I've learned from 300 newsletters, including why weekly newslettering isn't hard (you're just making it hard), and why the emails you think are boring are probably the ones people remember the most.
TOPICS & TANGENTS
— What newsletter #1 was like
— How I grew from 60 subscribers to about 6,000
— My email stats
— Why a monthly newsletter gets you a "who the fuck is that?" and an unsubscribe
— The three-sentence newsletter I remember fondly
— Making your newsletter a thing
— Sticking to a format is basically my Monday morning hip thrusts
— Letting people in on the lore
— Replies, deliverability, and the power of a squirrel emoji
— The time I hard-launched my boyfriend and got 65 replies
— How I've made over $1 million from email marketing alone
POINT OF THE STORY
People don't need you to have something revolutionary to say. They just want relatable! If I'd overthought myself into never sending a damn thing back in January 2021, I wouldn't be here. So start sending, and see what happens 300 weeks from now.
Inside the $7M Yap Challenge Everyone's Jealous Of: Is it Possible to Get Results like Jessi Jean? with Expert Copywriter & Coach Julie Chenell
Saison 3 · Épisode 48
jeudi 17 septembre 2026 • Durée 52:44
Everyone wants to reverse-engineer Jessi Jean's $6 million launch like it's a cheat code. And I fully get it! $2 million in 24 hours will make anyone start taking notes. But my guest today wrote the emails behind that launch, and her response to that is simple: you can't copy it.
Julie Chenell is a digital marketing coach who wrote Jessi's entire email sequence, and she's here to spill all the behind-the-scenes tea. Jessi was posting daily content for five months with zero idea where it would land, and overdelivering because that's just who she is, not because she had a number in her head. She certainly did NOT set out to make millions of dollars with her viral Yap Challenge.
But is it possible to replicate? Julie’s breaking down the four ingredients behind that launch, why she went digging through the meanest comments on the internet on purpose, and what she would've done for Jessi without a single viral post to work with.
TOPICS & TANGENTS
— How Julie wrote the email sequence that made Jessi Jean $7M
— Her research process: mining Threads and testimonials for the good AND the bad, and using the hate to pre-solve objections
— The difference between "lawyer arguing" emails and story-driven emails
— Skill-based launches vs. transformation-based launches
— Is Jessi Jean's launch repeatable?
— The four ingredients behind the $7M launch
— Threads strategy 101: post like it's Twitter, and do 10 comments for every post you make
POINT OF THE STORY
You don't need Jessi Jean's circumstances. You need a skill, months of effort with no promised outcome, and the discipline to keep going even when things don't work out!
🖤
How to Recover From a "Failed" Launch: Helping my Podcast Manager Get a Fucking Grip (Mentorship Moment Series Ep. 1 with Adrienne Cruz)
Saison 3 · Épisode 47
jeudi 10 septembre 2026 • Durée 01:35:01
If you've listened to literally any episode I've ever recorded, you already know Adrienne. She's my podcast editor, my future neighbor (currently manifesting this), and the human with the most encyclopedic memory of everything I've ever said out loud into a microphone.
Today, I flipped the script and made her my guinea pig for a brand new series called Mentorship Moment, where I do one of my signature strategy calls for free and let you listen in!
Adrienne came in with a real problem. Her first-ever launch of Saturday Morning Launch Plan (her podcast launch group program) sold 14/10 spots, but round two only sold ONE. She'd been sitting on that flop for months, convinced she couldn't emotionally survive doing it again.
So we got into it, and by the end she had a legitimate plan, and a whole email sequence, AND a new freebie idea, and a million other things that shouldn’t realistically fit into a 60-minute strategy call but do in mine.
TOPICS & TANGENTS
— Adrienne becomes my first-ever recorded Mentorship Moment guinea pig
— Chris (Adrienne's husband) gets publicly manifested a job offer in Boston so Adrienne and I can finally be neighbors
— The TL;DR: Saturday Morning Launch Plan's beta round sold 14/10 spots, but the second round sold only one spot
— What to do when your launch flops and you’re dreading the next one
— Separating the technical readiness problem from the emotional readiness problem
— The Life of a Showgirl discourse that had Adrienne muting Taylor Swift-related words on Threads
— The two-freebie funnel strategy
— Building out the welcome email sequence, freebies to launch, step by step
— Splitting Saturday Morning Launch Plan into a self-paced evergreen version and a live version, and how pricing would be different for each
The Perfect ADHD Monday Routine: This Is How You Become a Morning Person
Saison 3 · Épisode 46
jeudi 3 septembre 2026 • Durée 48:21
I'm back for my first full week of routine after a long, unstructured summer, and because I love you, I'm about to bully you a little.
If you've got ADHD and you've ever watched the girlies at the gym at 6 a.m. and thought “how do they do that,” I've got answers, and you're not gonna want to hear them.
The secret is this: You have to decide ahead of time who you want to be, and then force yourself to do it, five minutes earlier at a time. That’s the philosophy behind my perfect Monday routine, and you’re welcome to steal every single step, except falling asleep on my boyfriend’s biceps. Those are mine.
TOPICS & TANGENTS
— Being "all or nothing" is sabotaging your ADHD goals
— My full routine to have a perfect Monday
— My current Brick schedule
— A world-record-sized hornet's nest and a fainting exterminator
— Why switching my environment is my go-to reset
— An ode to my Crown Affair towel
— Admin day breakdown: newsletter, Swipe File edits, podcast planning, Write Your Site prep
POINT OF THE STORY
If you want to be something, you have to decide how badly you want it and start absurdly small. Don't set unrealistic expectations for yourself, because that's the fastest way to get discouraged and quit.
Squirrel's Guide To Spending: What's REALLY Worth Your Money? (Life & Business!)
Saison 3 · Épisode 45
jeudi 27 août 2026 • Durée 01:05:15
Whatever number you think I spend in a given month, multiply it by five.
Because not only do I have a spending problem, I also have ADHD, as we damn well know, and about 80% of the time, the ADHD impulse demon is taking over my wallet.
So I feel exponentially, exceptionally qualified to tell you what's worth your money. We're talking rent versus buying a house. We're talking the time my house cleaner fired himself mid-voicemail by calling me a fucking douchebag, and somehow I still think cleaners are worth it. And soooo much more life stuff before getting into business: bookkeeping, web design, hiring an OBM, and my favorite business investment: letting Adrienne handle every single thing about this podcast so I never have to.
TOPICS & TANGENTS
— The ADHD tax vs. the ADHD premium, explained
— The best purchase of my life (it’s a hair towel)
— Making a case for first class flights
— Concert tickets, period underwear, and Adrienne's Diva Cup cameo
— All my business worth-its
— Hiring an OBM and learning to let go of control
— The four business non-negotiables
— A rundown of my own shop!
POINT OF THE STORY
Pay for what removes friction and brings you joy, and don't feel guilty about it.
Kelly's signature custom 1:1 marketing service for business owners who know they have something incredible to offer but want fresh, creative ways to get it in front of more people, make their presence more memorable, and give their audience something worth talking about.
Kelly's free, four-episode private podcast series all about why some offers become impossible to ignore while others get announced, promoted for a couple of weeks, and then completely disappear.
Ask yourself two questions: how are you going to get visible, and where are you going to talk about it? Then make sure your content answers why you, why now, and why this.
Kelly's free, four-episode private podcast series all about why some offers become impossible to ignore while others get announced, promoted for a couple of weeks, and then completely disappear.
Kelly's signature custom 1:1 marketing service for business owners who know they have something incredible to offer but want fresh, creative ways to get it in front of more people, make their presence more memorable, and give their audience something worth talking about.
Kelly's signature custom 1:1 marketing service for business owners who know they have something incredible to offer but want fresh, creative ways to get it in front of more people, make their presence more memorable, and give their audience something worth talking about.
Kelly's free, four-episode private podcast series all about why some offers become impossible to ignore while others get announced, promoted for a couple of weeks, and then completely disappear.
Kelly's free, four-episode private podcast series all about why some offers become impossible to ignore while others get announced, promoted for a couple of weeks, and then completely disappear.
Kelly's signature custom 1:1 marketing service for business owners who know they have something incredible to offer but want fresh, creative ways to get it in front of more people, make their presence more memorable, and give their audience something worth talking about.
Kelly's free, four-episode private podcast series all about why some offers become impossible to ignore while others get announced, promoted for a couple of weeks, and then completely disappear.
Kelly's signature custom 1:1 marketing service for business owners who know they have something incredible to offer but want fresh, creative ways to get it in front of more people, make their presence more memorable, and give their audience something worth talking about.
Kelly's signature custom 1:1 marketing service for business owners who know they have something incredible to offer but want fresh, creative ways to get it in front of more people, make their presence more memorable, and give their audience something worth talking about.
Kelly's free, four-episode private podcast series all about why some offers become impossible to ignore while others get announced, promoted for a couple of weeks, and then completely disappear.
— Why one flop launch doesn't necessarily mean the strategy is broken
— Building in an end-of-program incentive to get people to do the thing
— How long to market a launch before hitting launch fatigue
POINT OF THE STORY
Worrying about a bad outcome that hasn't happened is its own kind of wasted energy. Better to spend that energy figuring out whether people aren't buying because they're not ready, not aware, or not yet convinced, and building the funnel that meets them where they are.
Kelly's free, four-episode private podcast series all about why some offers become impossible to ignore while others get announced, promoted for a couple of weeks, and then completely disappear.
Kelly's signature custom 1:1 marketing service for business owners who know they have something incredible to offer but want fresh, creative ways to get it in front of more people, make their presence more memorable, and give their audience something worth talking about.
Kelly's signature custom 1:1 marketing service for business owners who know they have something incredible to offer but want fresh, creative ways to get it in front of more people, make their presence more memorable, and give their audience something worth talking about.
Kelly's free, four-episode private podcast series all about why some offers become impossible to ignore while others get announced, promoted for a couple of weeks, and then completely disappear.
Kelly's signature custom 1:1 marketing service for business owners who know they have something incredible to offer but want fresh, creative ways to get it in front of more people, make their presence more memorable, and give their audience something worth talking about.
Kelly's free, four-episode private podcast series all about why some offers become impossible to ignore while others get announced, promoted for a couple of weeks, and then completely disappear.
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