Listing Agent Lifestyle - Real Estate Marketing – Détails, épisodes et analyse

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Listing Agent Lifestyle - Real Estate Marketing

Dean Jackson - GoGoAgent.com

Business & Entrepreneuriat

Fréquence : 1 épisode/11j. Total Éps: 192

Join Dean Jackson each week as he walks through applying the GoGoAgent, real estate marketing principles to your business and helps you live the Listing Agent Lifestyle.

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http://gogoagent.com
188 partages
https://listingagentlifestyle.com/guest
180 partages
https://listingagentlifestyle.com/
180 partages

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Ep194: Becoming a Trusted Partner with Chris McAllister

dimanche 29 octobre 2023 • Durée 01:00:15

Today, on the Listing Agent Lifestyle podcast, I want to share an episode I just recorded with my good friend Chris McAllister.

This is a great conversation discussing the evolving role of real estate brokers. We explore how the rise of technology, particularly sites like Zillow, has transformed how clients access information and the value brokers provide. Chris traces the evolution of brokerage models from Remax to Keller Williams, and we debate the sustainability of the hundred percent commission shop model.

So, whether you're an industry professional or interested in real estate trends, this discussion offers some really interesting insights.

Summary:

This episode highlights the transformation of the real estate industry, particularly the evolving role of brokers, the impact of technology, and the value proposition of brokers in the age of digital platforms like Zillow.
We discuss the evolution of brokerage models, from Remax to Keller Williams, emphasizing the current shift towards hundred percent shop models and its sustainability.
Dean emphasizes the increasing importance of the shelter business and how brokers must adapt and reinvent themselves to remain relevant in this changing landscape.
We speak about the bifurcated real estate market landscape, highlighting transactions that are either very simple or require significant expertise.
Chris emphasizes the continuing importance of strong client relationships in real estate, even in an era of increasing digital automation.
We discuss strategies for creating a market-making culture, leveraging social media for Immediate Open Houses, and maintaining consistent communication with buyers.
Emphasis is placed on the importance of setting clear expectations for agents and the benefits of having an experienced partner to navigate the market.
We touch on the transformative power of technology in the real estate industry, including how platforms like Zillow have democratized information.
Dean and Chris argue that while technology has streamlined certain aspects of real estate transactions, the need for skilled professionals to guide and negotiate complex deals remains essential.
We end the episode with a discussion on the importance of building the right team in real estate and the value of having experienced partners to help navigate the market.

Links:
Show Notes
GoGoAgent.com
Be a Guest
Listing Agent Lifestyle Book
Listing Agent Scorecard
Roost Real Estate

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Ep193: Finding Buyers Action Plan

dimanche 24 septembre 2023 • Durée 56:07

Today's Listing Agent Lifestyle Podcast episode is the fourth in a series of Clubhouse rooms we're recording, exploring the five essential pillars for success.

We're looking at Finding Buyers and discussing valuable strategies to effectively set up your business as a well-oiled vending machine - attracting the exact clients you want by emphasising and selecting a single target market to dominate.

We'll also take a look at the amazing results from our case study with Tony Kalsi & his 11x ROI and the leads he's still getting from people who opted in years ago.

We wrap up talking about the strategies and tactics to grow your business by focusing on what buyers are looking for.

Summary:

Creating a business model akin to a vending machine can drive specific clients you want, emphasizing the need to focus on one target market at a time.
Becoming a market maker involves controlling the process from start to finish, and being strategic, efficient, and result-oriented.
The real estate market can be dominated by narrowing your target audience and positioning yourself as the go-to expert in a specific field.
Innovative tactics like lifestyle videos, virtual tours, and professional photography can give you an edge when listing a property.
Lead generation has transformative power, with potential returns if you invest in a bundle of 100 leads.
Digital postcards, videos, and other creative tools can provide potential clients valuable information about your expertise.
The success story of Tony Kalsi's 'Getting Listings' case study demonstrates an impressive return on investment from initial seed investment.
Focusing on a single target market can maximise results with minimum effort, as exemplified in the 'Setting Up a Vending Machine Business' chapter.
Controlling the buyers by creating a system gives you an advantage when listing a property.
The importance of strategies, tactics, and tools in growing your business exponentially is emphasized to achieve unparalleled success.

Ep183: Becoming the Go-To Expert with Dean Vest

dimanche 4 juin 2023 • Durée 50:09

Today on the Listing Agent Lifestyle Podcast, we're speaking with Dean Vest, a real estate agent in Farmington Hills, Michigan, about the strategies and techniques he's using to generate leads and become the go-to listing agent in the area.

We dive deep into helping him pick one area to dominate first and look at turnover rates, price ranges, and potential commissions before discussing how a weekly ranch report can establish his reputation as the local expert.

This is a great episode to help you think about becoming the go-to expert and how connecting and collaborating with other professionals can skyrocket your success as a real estate agent.

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Ep091: Rene Nelson

samedi 21 septembre 2019 • Durée 01:05:34

Today on the Listing Agent Lifestyle podcast we're talking with Rene Nelson from Eugene, Oregon and Renee is a commercial real estate broker who specializes in multi-family apartment complexes in Eugene.

She's had a lot of success, especially around the University of Oregon campus where a lot of investors are eager to buy multi-family homes because of the rental nature of people coming to go to school.

We had a wonderful conversation about the importance of really dominating that target market because there are so few people actually control that whole space. There are only 235 owners who own 500 buildings, which can tame all of the multi-family homes over four units in Eugene.

We talked about a complete strategy to dominate not only the listing side of the market but the buyer side as well. The ideas are totally transferrable from everything we talk about on the residential side, and the same applies if you're trying to dominate lakefront homes or golf course homes or oceanfront condos... multi-family is no different. We need to speak to sellers in a language that's appealing to sellers, all the while speaking to and attracting buyers with a language that's attractive to them.

Then we can put them together as a market maker.

This was a really great conversation, it went very quickly, and there's a lot for you to get out of it.

Links:
Show Notes
GoGoAgent.com
Listing Agent Scorecard
Listing Agent Lifestyle Book
Be a Guest

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Ep090: Tony Kalsi

samedi 14 septembre 2019 • Durée 01:04:44

Today on the Listing Agent Lifestyle podcast we're joined once again by Tony Kalsi form Ontario in Canada.

You may remember Tony from his appearance as the very first guest on the podcast. Well, this September marks the sixth year of his Getting Listings case study, and the numbers are pretty amazing.

We're now at over a million dollars in commissions, with a 12.2 times ROI, and it's pretty exciting to see how it all has worked out so far. We're well down the path of multiplying the investment Tony's made in that first year, and we spent a lot of the call talking really about what happened in those 12 months.

What was amazing is that we found that since mailing the first year postcards, he's got 165 people to raise their hand and ask for the report, and since that time he's done 22 transactions with people who responded in the first 12 months.

So over the six years, he's got 22 listings from this group, and there were another 22 people who sold their house, but not with Tony. I know people often ask, 'Are the people responding to a free house price report really selling their house? Well, clearly they are, and Tony was able to get 50% of the people who requested the report and then went on to sell their house in the next six years.

It's interesting because some of them chose Tony this year, even though they responded in 2013!

This is a fascinating conversation and I want it to be an encouragement for you to get started and come on over to GoGoAgent.com. You get access to the entire program, every single thing that Tony's doing, including other interviews and videos that will give you you the opportunity to do exactly what Tony has done. You can get a free trial, no credit card required, take a look around and try it out for 30 days.

While you're looking around, take a listen to this weeks episode.

Links:
Show Notes
GoGoAgent.com
Be a Guest

Ep089: Eelco de Boer

dimanche 8 septembre 2019 • Durée 01:51:51

Today on the Listing Agent Lifestyle podcast we have a great show for you because I'm speaking with my good friend Eelco de Boer.

As you know, I was traveling over the summer, and while in Amsterdam for our 4th annual Breakthrough Blueprint event, we got to record our Periodic Podcast. It's a kind of 'year in marketing' review for both of us.

We talked about a lot of the things that we've done over the last 12 months, compare notes, reflect on our successes, and talk about what we see for the future.

It's perfect timing as we're moving into the 2020s to look at what are the things shaping not only the next 10 years on a macro level, but what are the technologies, the sentiments, and the tools that we can actually take advantage of right now.

I also want to give you a heads up that October 19th and 20th in Toronto, we are doing a marketing and real estate event about the future of real estate marketing.

The first day is in conjunction with the Archangel summit where there'll be a few thousand people with Seth Godin, Todd Herman, Elizabeth Gilbert and lots of other amazing speakers. Then on the second day, we'll have a day just for real estate agents, so it's more like a mastermind where we can talk about all the things that are going to be important in getting poised and ready for deploying the marketing, mindset, and tools for the 2020s

So if you want to get ahead of the curve here, just send me an email to Dean@DeanJackson.com, and I'll get you all of the details.

Links:
Show Notes
GoGoAgent.com
Be a Guest
Listing Agent Lifestyle Book
Listing Agent Scorecard

Ep088: Productively multiply your listings

lundi 26 août 2019 • Durée 38:26

Today on the Listing Agent Lifestyle podcast we're wrapping up the final installment of our summer series on 10 Money Getting Ideas for your real estate business with number nine, Multiplying Your Listings, and number 10, Becoming a Productivity Ninja.

There's going to be some really great ideas here. I really work a lot on this idea of Multiplying Your Listings. If you've got listings right now and you're the only one with that listing, then you've got an opportunity that's amazing right now.

You've got not just the opportunity to get that listing sold, but you've got an opportunity to find the buyer for that house. You've got the opportunity to find a buyer who buys another house if they don't buy this one. You've got the opportunity to get the next listing in that neighborhood, and you've got the opportunity to get a referral from the seller before the end of the transaction.

There is so, so much opportunity to leverage what you're doing.

You're going to enjoy this episode.

Links:
Show Notes
GoGoAgent.com
Listing Agent Scorecard
Listing Agent Lifestyle Book
Be a Guest

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Ep087: Fall in love with your prospects

dimanche 18 août 2019 • Durée 32:55

Today on the Listing Agent Lifestyle podcast we're continuing our series on 10 Money Getting Ideas with one that's a little bit different - 'Fall in love with your prospects'.

Now, you'll see what I mean by that because there's nothing more powerful than love as a motivator, and this idea, when you start thinking about it, 'what if you were really treating each prospect like they were the love of your life?' is kind of an interesting mindset.

You'll see some of the thoughts that this leads to.

Links:
Show Notes
GoGoAgent.com
Listing Agent Scorecard
Listing Agent Lifestyle Book
Be a Guest

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Ep086: Be a Market Maker

vendredi 9 août 2019 • Durée 29:33

Today on the Listing Agent Lifestyle podcast we're going to talk about something that you can put into action right now... literally today, and preferably every week for the rest of your career.

This is the one thing that can have the lowest cost, highest yield return in your business, and we call it being a market maker.

There are many opportunities available to you here, but if I could instill one habit in you, it would be to get into the Market Maker Monday habit where every week on Monday, you take a moment and think to yourself, who am I working with right now? Who am I going to show homes to this week? Who am I going to see about selling their home this week?, and then think to yourself, who do I know, who are my clients, or who are the people in my sphere that live immediately near those places I'm already going to?

You're able to, with this simple email strategy we're going to talk about, be able to turn that thought into a referral getting opportunity.

You're really going to enjoy this episode.

Links:
Show Notes
GoGoAgent.com
Be a Guest
Listing Agent Lifestyle Book
Listing Agent Scorecard

Lire plusRéduire

Ep085: Set Up Listing Oil Wells

samedi 3 août 2019 • Durée 32:46

Today the Listing Agent Lifestyle podcast, I'm calling in from Toronto, coming to the end of our summer adventure, and heading back to Florida on Sunday.

I'm excited about this week's episode because it's a topic that's perfect timing for right now.

As we come toward the end of the summer and into the fall, if you can get your ducks in a row for what we're going to talk about here, building your listing and creating oil wells to get listings that continue to pump out new listings for you, then you've got a great lead in to the New Year with a lot of potential listings as soon as they are ready to start putting their homes on the market.

So I think you're going to enjoy this episode.

Links:
Show Notes
GoGoAgent.com
Listing Agent Scorecard
Listing Agent Lifestyle Book
Be a Guest

Lire plusRéduire

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Listing Agent Lifestyle - Real Estate Marketing – Détails, épisodes et analyse

Détails du podcast

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