Listen to Trending Full Audiobooks in Business & Economics, Marketing & Advertising – Détails, épisodes et analyse

Please visit https://thebookvoice.com/podcasts/1/audiobook/255785 to listen full audiobooks. Title: Mastering the New Media Landscape: Embrace the Micromedia Mindset Author: Rusty Shelton, Barbara Cave Henricks Narrator: Rusty Shelton Format: Unabridged Audiobook Length: 4 hours 1 minute Release date: March 7, 2016 Ratings: Ratings of Book: 1 of Total 1 Genres: Marketing & Advertising Publisher's Summary: In days past people got the world's attention by winning over the gatekeepers of big media. But the Internet has changed everything- Barbara Cave Henricks and Rusty Shelton show you how to make your voice heard in this brave new world. The world of mass media, in which a few, prime national outlets controlled the messages we all see and hear, has largely vanished. The giant boulders you once had to move to get coverage-Oprah, The New York Times, CNN-have been smashed by the Internet, supplanted (but not entirely replaced) by scores of pebbles: the web sites, social media, blogs, podcasts and more that ace publicists Barbara Cave Henricks and Rusty Shelton call micromedia. They're a lot easier to move-you can even become one of them-but you have to know how. With so much competition for attention, anyone with a story to tell these days needs to think more like a media executive than a marketer-you're not selling yourself, you're making yourself valuable. Henricks and Shelton show how you can use micromedia to build a compelling direct channel to your audience that you own and control. They offer tips for making the best use of prime micromedia sites controlled by influential companies or powerful influencers like LinkedIn, Twitter, Facebook, Instagram, Snapchat, YouTube, and the top blogs, podcasts, and video hubs your audience visits. And they explain how micromedia success can help you get the attention of the still powerful remnants of the mass media.

Please visit https://thebookvoice.com/podcasts/1/audiobook/255483 to listen full audiobooks. Title: Social Media for Direct Selling Representatives Author: Karen Clark Narrator: Karen Clark Format: Unabridged Audiobook Length: 5 hours 51 minutes Release date: January 7, 2016 Ratings: Ratings of Book: 3.78 of Total 18 Ratings of Narrator: 4.5 of Total 2 Genres: Marketing & Advertising Publisher's Summary: FINALLY! A SOCIAL MEDIA RESOURCE SPECIFICALLY FOR DIRECT SALES! With over $150 in additional online resources, this is the book you've been waiting for. Tailored specifically to those in "party plan" and network marketing direct selling businesses, Social Media for Direct Selling Representatives is the first volume in a series of books to help you accelerate your business using social media marketing as a vibrant part of your overall marketing plan. Based on 18 years' experience in the field and working with companies, this book was written by someone with the technical expertise to know what works, and the industry knowledge to explain it in a way that makes sense. In this volume, you will: Learn the best ways to use Facebook, Instagram, Pinterest, LinkedIn, Twitter and other social networks for business. See how best to focus your marketing efforts on serving the needs of your customers and building relationships that last. Explore the options for conducting online parties for sales and sponsoring. Find out how to best find and convert leads to build your business. Get step by step how-to instructions for conducting online sales parties through Facebook, Instagram and Pinterest. Learn how to avoid the common pitfalls of using social media for your direct selling business. Be clear about the Do's and Don'ts for staying compliant within the direct sales industry, your specific company, and marketing laws. ...and more!

Please visit https://thebookvoice.com/podcasts/1/audiobook/250076 to listen full audiobooks. Title: Get Noticed: Social Media Marketing for Entrepreneurs: Market Your Brand Without Being Annoying Author: L. David Harris Narrator: L. David Harris Format: Unabridged Audiobook Length: 0 hours 58 minutes Release date: November 20, 2015 Genres: Marketing & Advertising Publisher's Summary: Before social media, the Internet had its place in our lives, but it was more of an information source and a place to keep in touch with friends and family mainly via email and instant messaging. With the dawn of MySpace, Facebook, Twitter, and many more social networks, Internet users are more connected and can share more of their lives than we ever thought possible. Social media has reached into and altered the world of online advertising forever. Companies are no longer limited to sidebar ads, banner ads, or the dreaded pop-up ads. Now, with social media, brands can be personalized and interact with their audiences one on one. Arguably, social media gives a face to normally faceless companies. In return, fans might feel they have a better opportunity to influence the company and improve its future endeavors. There's a lot to be gained for businesspeople and entrepreneurs through social media marketing. In this book you'll learn how to harness the power of the personalized platform.

Please visit https://thebookvoice.com/podcasts/1/audiobook/191662 to listen full audiobooks. Title: Delight Your Customers: 7 Simple Ways to Raise Your Customer Service from Ordinary to Extraordinary Author: Steve Curtin Narrator: Sean Pratt Format: Unabridged Audiobook Length: 6 hours 31 minutes Release date: July 2, 2013 Genres: Marketing & Advertising Publisher's Summary: When asked what their work entails, most employees list the duties or tasks associated with their job roles. Very few refer to the true essence of their job, their highest priority at work: to create delighted customers who will be less price sensitive, have higher repurchase rates, and enthusiastically recommend the company or brand to others. Without this customer focus, all that exists is a transaction—and transactional service does not make a lasting positive impression or inspire loyalty. Delight Your Customers reveals three truths common to all exceptional customer service experiences and presents seven behaviors that, when demonstrated by employees, distinguish extraordinary customer service from the ordinary transactional customer service to which consumers have become accustomed. With real-world stories and more than 200 examples from a variety of industries, this audiobook is a resource that will help listeners everywhere take their customer service from ordinary to extraordinary!

Please visit https://thebookvoice.com/podcasts/1/audiobook/191569 to listen full audiobooks. Title: Truth and Duty: The Press, the President, and the Privilege of Power Author: Mary Mapes Narrator: Mary Mapes Format: Abridged Audiobook Length: 5 hours 0 minutes Release date: November 8, 2005 Genres: Marketing & Advertising Publisher's Summary: A riveting account of how the public's right to know is being attacked by an unholy alliance among politicians, news organizations and corporate America. Truth and Duty was made into the 2015 film Truth, starring Cate Blanchett, Robert Redford, Topher Grace and Elizabeth Moss. For twenty five years, Mary Mapes has been an award-winning television producer and reporter -- the last fifteen of them for CBS News, principally for the CBS Evening News with Dan Rather and 60 Minutes. She had the bedrock of respect of her peers -- in 2003 alone, she broke the story of the Abu Ghraib prison tortures (which won CBS The Peabody Award) and the existence of Strom Thurmond's illegitimate bi-racial daughter Essie Mae Washington. But it was Dan Rather's lightning rod of a story on George W. Bush's National Guard Service that brought Mapes into an unwanted limelight. The firestorm that followed the broadcast led not only to Mapes' firing and Rather's stepping down from his anchor chair a year early, but to an unprecedented 'internal' inquiry into the story -- chaired by former Reagan Attorney General Richard Thornburgh. Peopled with an historic and colorful cast of characters—from Karl Rove to Summer Redstone to John Kerry to Col. Bobby Hodges -- this groundbreaking book about how the television news is made (and unmade) made headlines itself when first published. But this, it turns out, is only part of the story. Mapes talks for the first time about the riveting behind-the-scenes action at CBS during this frenzied period and exposes some of the largest political and social controversies that have broken in this new age of dissonance. * Features a new chapter for the trade paper edition

Please visit https://thebookvoice.com/podcasts/1/audiobook/190841 to listen full audiobooks. Title: How to Change Minds: The Art of Influence without Manipulation Author: Rob Jolles Narrator: Rob Jolles Format: Unabridged Audiobook Length: 4 hours 52 minutes Release date: June 25, 2013 Ratings: Ratings of Book: 4.15 of Total 62 Ratings of Narrator: 4.13 of Total 8 Genres: Marketing & Advertising Publisher's Summary: Persuade, Don’t Push! Surely you know plenty of people who need to make a change, but despite your most well-intentioned efforts, they resist because people fundamentally fear change. As a salesman, father, friend, and consultant, Rob Jolles knows this scenario all too well. Drawing on his highly successful sales background and decades of research, he lays out a simple, repeatable, predictable, and ethical process that will enable you to lead others to discover for themselves what and why they need to change. Whether you hope to make a sale or improve a relationship, Jolles’s wise advice—illustrated through a bevy of sometimes funny, sometimes moving, always illuminating stories—will help you ensure that changing someone’s mind is never an act of coercion but rather one of caring and compassion.

Please visit https://thebookvoice.com/podcasts/1/audiobook/187788 to listen full audiobooks. Title: Buying Customers Author: Bradley J. Sugars Narrator: Jaime Andrade Format: Unabridged Audiobook Length: 5 hours 35 minutes Release date: June 10, 2013 Ratings: Ratings of Book: 3.4 of Total 5 Ratings of Narrator: 4.33 of Total 3 Genres: Marketing & Advertising Publisher's Summary: What if you were guaranteed that every new customer buying from you would spend the next 5 years buying more products at ever higher price points? Or you were certain every dollar spent on your advertising would return extra dollars to you down the road? Or you could finally look at your marketing efforts as investments, rather than expenses? Now, you can ... by following the proven strategies and techniques for Buying Customers outlined here for the first time by ActionCOACH Founder and Chairman, Brad Sugars. Not only will you discover the “secrets” of buying new customers at great prices for your business, you’ll turn your company into a “customer buying machine” that: • Buys quality customers at value prices ... • Keeps customers coming back for more ... • Gives customers great reasons to tell others about your business Chasing new customers is the old way of “business as usual” ... Buying Customers is the new way of “business unusual” ... one that will not only transform your own company, but your entire way of thinking about business forever!

Please visit https://thebookvoice.com/podcasts/1/audiobook/180107 to listen full audiobooks. Title: Youtility: Why Smart Marketing Is about Help Not Hype Author: Jay Baer Narrator: Marcus Sheridan, Jay Baer Format: Unabridged Audiobook Length: 4 hours 53 minutes Release date: June 27, 2013 Ratings: Ratings of Book: 3.8 of Total 5 Ratings of Narrator: 4.33 of Total 3 Genres: Marketing & Advertising Publisher's Summary: The difference between helping and selling is just two letters If you're wondering how to make your products seem more exciting online, you're asking the wrong question. You're not competing for attention only against other similar products. You're competing against your customers' friends and family and viral videos and cute puppies. To win attention these days you must ask a different question: 'How can we help?' Jay Baer's Youtility offers a new approach that cuts through the clutter: marketing that is truly, inherently useful. If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life. Drawing from real examples of companies who are practicing Youtility as well as his experience helping more than seven hundred brands improve their marketing strategy, Baer provides a groundbreaking plan for using information and helpfulness to transform the relationship between companies and customers.

Please visit https://thebookvoice.com/podcasts/1/audiobook/180095 to listen full audiobooks. Title: Do It! MARKETING: 77 Instant-Action Ideas to Boost Sales, Maximize Profits, and Crush Your Competition Author: David Newman Narrator: David Newman Format: Unabridged Audiobook Length: 8 hours 12 minutes Release date: May 21, 2013 Ratings: Ratings of Book: 3.67 of Total 3 Genres: Marketing & Advertising Publisher's Summary: As a small-business owner or solopreneur, you wear many hats--perhaps the most important of which is marketer. But these days, with so many new ways to reach customers and clients -- and only so much time in the day -- it's hard to know where to start. Should you be using social media? Email? Blogs? Video? SEO? Small business marketing doesn't have to be a mystery. It's just a series of simple decisions (and the action steps to implement those decisions) that will help you regain the clarity, confidence, and control you need to succeed. Do It! Marketing is an encouraging kick in the pants that will reignite your marketing mojo. The underlying premise is that 'only action creates results.' Packed with do-this-now ideas to attract, engage, and win more customers and clients, this no-nonsense audiobook reveals how to: • Avoid blah, blah, blah marketing • Use magnetic marketing strategies that pull (not push) qualified prospects into your world • Get noticed using the power of 3PR • Position yourself as the go-to expert in your field • Become the obvious choice by building your Thought Leadership Platform • Do social media right • Zero in on your customers' pain/gain factors • Learn to speak prospect language about prospect problems • Generate a steady stream of referrals • Identify and focus on high-payoff marketing activities • Gain clarity, confidence and control so you sell more - more easily and more often • Cultivate and leverage enthusiastic advocates • And more

Please visit https://thebookvoice.com/podcasts/1/audiobook/180093 to listen full audiobooks. Title: Maximum Influence 2nd Edition: The 12 Universal Laws of Power Persuasion Author: Kurt W. Mortensen Narrator: Tim Andres Pabon Format: Unabridged Audiobook Length: 8 hours 51 minutes Release date: May 28, 2013 Ratings: Ratings of Book: 4.07 of Total 29 Ratings of Narrator: 3.86 of Total 7 Genres: Marketing & Advertising Publisher's Summary: Salespeople, consultants, managers, executives, entrepreneurs. . . Influence is a crucial tool for absolutely anyone seeking success and prosperity. But how can everyday people actually become more influential? Maximum Influence unlocks the secrets of the master influencers. Now in an all-new edition, the book combines scientific research with real-world studies, presenting the most authoritative and effective arsenal of persuasion techniques ever. Author and renowned expert Kurt Mortensen reveals the 12 Laws of Persuasion, explaining why each law works, how to use it, and what to avoid. You will learn about the law of dissonance, the law of contrast, the law of expectation—and nine other proven principles that consciously and unconsciously propel people to act. You willalso discover how to: • Read anyone instantly • Get people to trust you instinctively • Change minds easily • And convince anyone to give you almost anything With new case studies and cutting-edge influencing techniques, this is the ultimate guide to the art and science of getting exactly what you want—when you want.