Learn LinkedIn Ads strategies and best practices battle-tested from over $100M in online advertising across 300+ companies.
Get a masterclass on the best practices.
Stay up to date on the LinkedIn Ads platform. LI Ads is constantly releasing new features. Marketing is constantly evolving. Keep your finger on the pulse so that you can get the best results from your marketing campaigns.
Hear from experts who will provide insights into all things advertising.
Learn ad creative best practices, copywriting tactics, funnel structures, reporting and analytics, and more.
Hosted by Anthony Blatner, LinkedIn Certified Marketing Expert from Speedwork (https://speedworksocial.com/)
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Données mises à jour le 04/07/2026
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Inside LinkedIn's 2026 B2B Trends Report with Danielle Hydro
Épisode 38
jeudi 14 mai 2026 • Durée 39:38
✨ Dive into our latest exploration, where we invited Danielle Hydro, LinkedIn B2B Institute, for an exclusive first look at the upcoming 2026 B2B Trends Report. From the rise of “bottle episode” events and employee advocacy’s “drip effect” to the unexpected ways professionals are embracing AI, this episode dives deep into the research shaping the future of B2B marketing.
For more engaging content, make sure to like, share, and subscribe!
LinkedIn Live: Organic Social Q&A
Épisode 37
jeudi 23 avril 2026 • Durée 25:05
✨ Dive into our latest exploration on LinkedIn organic social with Kayla Vander Horn, social director at Speedwork. With over 1.6 billion impressions and 175,000+ followers generated in just two years, Kayla shares what’s actually working on LinkedIn right now. From algorithm shifts, content strategies that drive real conversations, posting cadence and engagement tips to employee advocacy and turning visibility into pipeline, this episode is packed with practical insights for anyone looking to grow their presence and influence on LinkedIn organically.
Why LinkedIn now prioritizes meaningful conversations over vanity metrics, and how comments drive the most reach.
The ideal posting cadence (3–5x per week) and why consistency beats overposting.
Learn how to use personal profiles and company pages together to maximize visibility and growth.
Turning engagement into real business conversations by leading with value, not immediate sales
🕒 Timestamps:
0:33 - Meet Kayla Vander Horn
1:12 - LinkedIn organic social current state: algorithm, reach, and content performance
4:41- How often should you post on LinkedIn?
7:16 - How the LinkedIn algorithm decides who sees your content
11:14 - Personal profile vs. company page: where should you focus?
14:25 - The power of commenting on other people’s posts
16:59 - How comments can revive and extend post reach
18:26 - Getting employees to post (and why most programs fail)
LinkedIn Thought Leader Ads Explained for Enterprise B2B Teams
Épisode 36
mardi 10 février 2026 • Durée 34:20
✨ Dive into our latest exploration on one of the biggest shifts happening in B2B LinkedIn advertising today, the move from brand-first marketing to people-first strategies through Thought Leader Ads. From understanding how Thought Leader Ads actually work to choosing the right internal advocates and building scalable content processes, this episode is your go-to resource for improving performance and efficiency on LinkedIn.
Learn how to build thought leader ads that create engagement and are cost-efficient.
How engagement rate and dwell time impact LinkedIn ad performance and overall campaign costs.
Learn how enterprise teams can identify internal thought leaders, build repeatable posting processes, and the practical content formats that drive results.
Discover strategies for combining Thought Leader Ads with company page campaigns for stronger conversion outcomes.
🕒 Timestamps:
0:23 - The most important shifts happening in B2B marketing
3:13 - What Thought Leader Ads are and how they differ from company ads
5:20 - Why engagement signals matter in LinkedIn’s algorithm
8:03 - Why audiences trust people more than brands
10:00 - Using Thought Leader Ads across the funnel
11:19 — Case studies, retargeting, and offer-driven campaigns
12:54 - Combining thought leader and company page ads
LinkedIn Ads Office Hours: Holiday Q&A
Épisode 35
mardi 30 décembre 2025 • Durée 26:21
✨ In this special Holiday Q&A episode, Anthony Blatner breaks down what really happens to LinkedIn ads performance during December and how marketers should think about Q1 success before the new year even starts. From holiday season benchmarks and budget pacing to awareness measurement, attribution challenges, and creative fatigue, this episode provides expert-level clarity for B2B marketers responsible for driving pipeline growth, establishing brand authority, and enhancing executive visibility.
Whether you’re deciding how hard to push in December or planning a stronger Q1, this episode will help you make smarter, data-backed decisions on LinkedIn ads.
What actually happens to CPMs, CPLs, and conversions during the holidays—and why December performance isn’t “broken.”
How to keep campaigns active while warming audiences for a high-performing Q1
The real impact of awareness budgets and how to measure brand influence beyond UTMs
Why self-reported attribution is critical for understanding the dark funnel
How to talk to CMOs about fixing attribution and data tracking without losing buy-in
Smart budget allocation between cold, warm, and retargeting audiences
When to refresh creatives, monitor ad fatigue, and introduce new offers
How (and when) predictive audiences actually work on LinkedIn
🕒 Timestamps:
The Inside Scoop with LinkedIn's Tanner Stolte
Épisode 34
jeudi 18 décembre 2025 • Durée 40:53
✨ In this episode, we're joined by Tanner Stolte, Senior Enterprise Client Solutions at LinkedIn, for an inside look at what's really happening behind the platform. From making the leap from agency life to working inside LinkedIn, to enterprise-level strategies, attribution, AI, and emerging ad formats, this episode is packed with practical insights every LinkedIn advertiser needs to hear.
How enterprise advertisers prove value using revenue attribution, influence reports, and share-of-wallet modeling
Why a full-funnel strategy (brand + demand) is no longer optional, especially in professional services
How Thought Leader Ads and personalization are reshaping LinkedIn performance benchmarks
Practical ways to use LinkedIn reports to support internal buy-in from CMOs and CFOs
Where AI actually helps today and where human strategy still matters most
🕒 Timestamps:
0:00 – Welcome to LinkedIn Ads Radio & meet Tanner Stolte
3:13 – Tanner's role at LinkedIn & the shift from agency to enterprise
6:13 – Agency vs. enterprise strategy: what really changes
9:56 – LinkedIn ROI beyond last-click attribution
11:34 – New strategies and trends on LinkedIn
14:07 – Proving value of LinkedIn with Revenue Attribution Reports, deal-level insights & realistic ROI modeling
Break into the LinkedIn Organic Social Feed with Kaila Vander Horn
Épisode 33
mardi 5 août 2025 • Durée 35:08
✨ In this episode, we are joined by Kaila Vander Horn, the brain behind the social department at Speedwork, to dive deep into the organic side of LinkedIn. From content strategies and video trends to how organic content and paid tactics work hand-in-hand, this episode is your go-to resource for actionable tips for boosting visibility and engagement on LinkedIn.
LinkedIn's organic reach is shifting: Company pages have decreased visibility, while personal profiles are rising in engagement.
Why organic supports (and saves) your paid strategy.
LinkedIn is actively pushing video content. Start simple with vertical selfie-style videos using your phone; authenticity wins!
Ways to use organic content to warm up your audience, build trust, and drive traffic to your company page, then retarget with ads for better conversion rates at a lower cost.
🕒 Timestamps:
0:34 – Meet Kaila Vander Horn & her journey into LinkedIn Organic
2:32 – What's not working: Boring content and long intros
3:38 – Who's a good fit and not a good fit to use LinkedIn Organic
6:14 – LinkedIn goes all-in on video content
8:05 – How to start with low-production, high-value selfie videos
Supercharge Your LinkedIn Ads with Social Proof
Épisode 31
jeudi 10 juillet 2025 • Durée 56:41
In this conversation, experts Anthony Blatner and Tanner Stolte discuss strategies for optimizing LinkedIn ads, focusing on cost reduction, effective targeting, and the importance of social proof.
They explore how to leverage social proof through testimonials and case studies, the role of video content, and the benefits of thought leadership ads. The discussion also covers new features in LinkedIn advertising, including predictive audiences and attribution tools, providing insights into the future of B2B marketing on the platform.
Chapters
00:00 - Introduction to Supercharging LinkedIn Ads
LinkedIn Ads Paid + Organic Strategies That Actually Work | Dave & Anthony on the Exit Five Podcast
Épisode 30
jeudi 5 juin 2025 • Durée 40:38
In this episode, I join Dave G. on the Exit Five Podcast to go deep on what’s working right now in LinkedIn Ads—both paid and organic.
We cover everything from the overlooked power of creative consistency to making Thought Leader Ads a growth engine, especially for niche B2B audiences. You'll hear how to build brand memory, warm up cold leads, and run full-funnel strategies even with small budgets.
Whether you're trying to grow a newsletter, improve ad ROI, or just stop guessing with your LinkedIn strategy, this episode is packed with actionable insights.
(00:00) - - Intro to Anthony Blatner
(08:31) - - Focusing on LinkedIn and Future Expansion
(11:56) - - Effective Social Media Advertising and Organic Content
(15:20) - - The Overlooked Importance of Creative Content in Advertising
(17:28) - - Targeting Personas with Top-of-Funnel Ads
(23:48) - - Creating Unique and Targeted Content: Pros and Cons
(25:04) - - Lead Generation Strategies for Small Budgets
(29:17) - - Effective Funnel Strategies for Small Budgets
(32:46) - - Using Paid Advertising and Lead Magnets to Grow Your Newsletter
(37:39) - - Building Long-Term Memory with Consistent Branding in Marketing
(40:00) - - The Power of Narrow Focus for Audience Growth
(43:07) - - Content Planning Based on Sales Cycle Length
(44:56) - - Connecting with Anthony Blatner on LinkedIn
👉 If you're serious about B2B growth on LinkedIn, you don’t want to miss this one.
In this episode, I flip the mic and take the guest seat as Mony Chhim interviews me about one of the most powerful developments in B2B advertising right now—LinkedIn Thought Leader Ads.
We break down what makes this new format a game-changer for B2B marketers, how it helps brands build authentic connections, and why it’s driving better engagement at lower costs. I share real examples of how we use thought leader ads across the funnel for our clients at Speedwork Social—from awareness to conversion.
We also dive into other high-performing LinkedIn ad formats like Message Ads and Conversation Ads, the importance of tight CRM integration, and how to get better attribution with LinkedIn’s Conversions API.
If you're looking to improve your LinkedIn Ads performance and stay ahead of the curve, this episode is packed with tactical insight.
0:05 Introduction
1:07 Thought Leader Ads Unveiled
3:17 Full Funnel Strategy Insights
7:25 Importance of Dwell Time
9:00 Webinar Best Practices
11:12 Crafting Effective Posts
17:21 Content Strategy for Funnels
23:28 Exploring Message Ads
27:58 Conversion Tracking Techniques
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✨ Dive into our latest exploration, where we uncover LinkedIn prospecting strategies and best practices with Darren Whitmer from the messaging department of Speedwork. From insightful techniques of outbound messaging campaigns to actionable creative prospecting strategies, this episode is your go-to source for powering up your LinkedIn outbound marketing success.
LinkedIn is an ideal platform for prospecting compared to traditional email, with 100% deliverability and higher visibility of the messages being sent.
LinkedIn messaging can serve as a testing ground for refining offers and finding your ideal audience.
Ways to integrate LinkedIn ads and messaging for a multi-layered outreach strategy.
For more engaging content, make sure to like, share, and subscribe!
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