Explorez tous les épisodes du podcast LEVEL UP: A Wedding Photography + Videography Podcast
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277: How to Handle Difficult Clients w/ Eric Kelley
11 août 2026
00:25:28
Disappointment is part of running a wedding photography or filmmaking business. No matter how experienced you are, there will be moments where a client is frustrated, expectations get crossed, or something doesn't go according to plan.
The good news? Those moments don't have to define your business.
In this episode of The Level Up Podcast, Kelley sits down with destination wedding photographer Eric Kelley to have an honest conversation about something we rarely talk about: how to handle difficult client situations with confidence, professionalism, and empathy.
We dive into how to set better expectations from the very beginning, communicate proactively throughout the client experience, respond without letting emotions take over, and turn disappointing situations into opportunities to build even more trust.
Whether you're a wedding photographer, wedding filmmaker, or creative entrepreneur, this conversation will help you create a stronger client experience, avoid common communication mistakes, and build a business that's known for professionalism just as much as incredible work.
If you've ever received a difficult email, worried about disappointing a client, or wondered how seasoned professionals navigate these situations, this episode is for you.
Timestamps: 00:00 - 02:23 | Meet Eric Kelley & Why Disappointment Matters 02:24 - 09:53 | Managing Client Expectations & Preventing Miscommunication 09:54 - 17:59 | Responding to Difficult Clients Without Reacting 18:00 - 22:26 | Proactive Communication That Builds Trust 22:27 - 25:15 | Turning Setbacks Into Long-Term Success
The next round of The Luxury Mastermind will start in Fall 2026! We are thrilled to welcome you inside our signature 8 week program. Learn more + save your seat here >> https://thelevelupco.com/mastermind
📲 Love this episode? Screenshot and share it on social media! Tag us on Instagram at @TheLevelUpCo and let us know your biggest takeaway.
The Level Up Co. Resources: - Wedding Planner Email Templates: https://thelevelupco.com/planner-email-template-bundle - Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle - Elevated Shot List: https://thelevelupco.com/elevated-shot-list - The Luxury Framework Course: https://thelevelupco.com/theluxuryframework - The Luxury Pricing Mini Course: https://thelevelupco.com/reset
Connect with Taylor , Kelley + The Level Up Co.: 🔗Instagram: https://www.instagram.com/thelevelupco/ 🔗Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/ 🔗Kelley's Instagram: https://www.instagram.com/618studios/ 💻Website: https://thelevelupco.com/
276: You Don’t Need to be an Influencer to Make Money with Affiliate Marketing
04 août 2026
00:19:20
What if growing your wedding business didn't mean booking more weddings?
So many photographers and filmmakers believe the only way to make more money is to raise their prices or fill their calendar. But there are other ways to build a more profitable, sustainable business.
In this episode, Kelley sits down with Taylor Nixon from Narrative to talk about the power of diversifying your income through authentic brand partnerships and affiliate marketing. Whether you've ever considered becoming an affiliate or partnering with brands you already use and love, this conversation will challenge the way you think about additional revenue streams.
One of the biggest takeaways is that great partnerships aren't built on follower count. They're built on trust. Brands are looking for genuine creators who have real influence within their community, not just the biggest audience.
We also dive into one of the biggest mindset shifts creatives need to make. So many opportunities are missed simply because we assume we'll hear "no." But you'll never know what's possible until you're willing to take the first step.
If you're a wedding photographer or filmmaker looking to create more stability, more freedom, and more opportunities outside of weddings alone, this episode is for you. Tune in and discover why building multiple streams of income could be one of the smartest business decisions you make.
The next round of The Luxury Mastermind will start in Fall 2026! We are thrilled to welcome you inside our signature 8 week program. Learn more + save your seat here >> https://thelevelupco.com/mastermind
📲 Love this episode? Screenshot and share it on social media! Tag us on Instagram at @TheLevelUpCo and let us know your biggest takeaway.
The Level Up Co. Resources: - Wedding Planner Email Templates: https://thelevelupco.com/planner-email-template-bundle - Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle - Elevated Shot List: https://thelevelupco.com/elevated-shot-list - The Luxury Framework Course: https://thelevelupco.com/theluxuryframework - The Luxury Pricing Mini Course: https://thelevelupco.com/reset
Connect with Taylor , Kelley + The Level Up Co.: 🔗Instagram: https://www.instagram.com/thelevelupco/ 🔗Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/ 🔗Kelley's Instagram: https://www.instagram.com/618studios/ 💻Website: https://thelevelupco.com/
275: Your Work Isn't the Problem. Your Business Is.
28 juil. 2026
00:25:44
What if the biggest thing holding your business back isn't your talent... it's your perspective?
In this episode, Kelley sits down with wedding photographer Bailey Pianalto to talk about the moments that completely changed the trajectory of her business. From attending her first industry conference to realizing there was a much bigger world outside of her local market, Bailey shares what it really looked like to shift her mindset, refine her brand, and start building a business that aligned with the life she actually wanted.
If you've ever felt stuck, overwhelmed by comparison, or wondered why your growth isn't happening as quickly as you'd hoped, this conversation is for you.
Growth doesn't come from copying what everyone else is doing. It comes from getting clear on where you're going, staying consistent with the fundamentals, and trusting the process even when the results take longer than expected.
Whether you're a wedding photographer or filmmaker trying to break into the luxury market or simply looking for your next level, this episode will leave you feeling encouraged, challenged, and ready to keep moving forward.
Timestamps: 00:00 - 01:15 | Sponsor: Elevating the Client Delivery Experience 01:15 - 04:43 | Meet Bailey Pianalto: From Travel Photography to Wedding Photography 04:43 - 09:18 | Finding Growth Through Networking, Rebranding & Industry Perspective 09:18 - 13:08 | Defining Success Beyond Awards, Lists & Comparison 13:08 - 15:14 | Why Real Business Growth Takes Time and Patience 15:14 - 17:21 | Sponsor: The Luxury Mastermind Program 17:21 - 20:50 | Returning to the Basics and Creating a Better Client Experience 20:50 - 24:42 | Building Planner Relationships, Refining Sales & Attracting Ideal Clients 24:42 - 25:32 | Final Goals, Where to Connect with Bailey & Closing Thoughts
The next round of The Luxury Mastermind will start in Fall 2026! We are thrilled to welcome you inside our signature 8 week program. Learn more + save your seat here >> https://thelevelupco.com/mastermind
📲 Love this episode? Screenshot and share it on social media! Tag us on Instagram at @TheLevelUpCo and let us know your biggest takeaway.
The Level Up Co. Resources: - Wedding Planner Email Templates: https://thelevelupco.com/planner-email-template-bundle - Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle - Elevated Shot List: https://thelevelupco.com/elevated-shot-list - The Luxury Framework Course: https://thelevelupco.com/theluxuryframework - The Luxury Pricing Mini Course: https://thelevelupco.com/reset
Connect with Taylor , Kelley + The Level Up Co.: 🔗Instagram: https://www.instagram.com/thelevelupco/ 🔗Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/ 🔗Kelley's Instagram: https://www.instagram.com/618studios/ 💻Website: https://thelevelupco.com/
274: Where Is All Your Money Going?
21 juil. 2026
00:33:44
Let's be honest... most wedding photographers and filmmakers didn't start their business because they love bookkeeping, spreadsheets, or talking about profit margins.
We started because we love creating.
But if you want a business that gives you more freedom, more income, and long-term sustainability, you can't afford to ignore your numbers.
In this episode of The Level Up Podcast, Taylor sits down with financial strategist Gayla McCray to talk about why understanding your finances isn't about becoming an accountant. It's about building a business that supports the life you actually want to live.
Together, they discuss the importance of knowing your true costs, making business decisions based on strategy instead of emotion, and creating financial systems that prepare you for both exciting opportunities and unexpected seasons.
They also dive into why comparison can lead you away from your own goals and how defining success on your own terms creates a business that's both profitable and fulfilling.
If you've ever wondered if you're charging enough, struggled to understand your numbers, or simply want to feel more confident running the business side of your creative business, this episode is for you.
And if you're ready to build a profitable, sustainable wedding photography or filmmaking business, we'd love to help. Learn more about The Luxury Mastermind at thelevelupco.com/mastermind.
The next round of The Luxury Mastermind will start in Fall 2026! We are thrilled to welcome you inside our signature 8 week program. Learn more + save your seat here - https://thelevelupco.com/mastermind
And don't forget to sign up for our free class on marketing to Gen-Z couples on July 29th at 10AM PT. Register here https://thelevelupco.com/genz
Timestamps: 00:00 - 01:44 | Sponsor Introduction & Podcast Welcome 01:44 - 10:19 | Building a Financially Healthy Wedding Business 10:19 - 11:03 | Booking the Next Generation of Couples Training 11:03 - 18:28 | Money Mindset, Business Vision & Avoiding Comparison 18:28 - 22:14 | Understanding Your Numbers & Financial Habits 22:14 - 23:40 | Luxury Mastermind Sponsor Break 23:40 - 30:32 | Pricing, Profit, Taxes & Creating Financial Stability 30:32 - 33:32 | Preparing for Life's Unexpected Seasons & Final Advice
The next round of The Luxury Mastermind will start in Fall 2026! We are thrilled to welcome you inside our signature 8 week program. Learn more + save your seat here >> https://thelevelupco.com/mastermind
📲 Love this episode? Screenshot and share it on social media! Tag us on Instagram at @TheLevelUpCo and let us know your biggest takeaway.
The Level Up Co. Resources: - Wedding Planner Email Templates: https://thelevelupco.com/planner-email-template-bundle - Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle - Elevated Shot List: https://thelevelupco.com/elevated-shot-list - The Luxury Framework Course: https://thelevelupco.com/theluxuryframework - The Luxury Pricing Mini Course: https://thelevelupco.com/reset
Connect with Taylor , Kelley + The Level Up Co.: 🔗Instagram: https://www.instagram.com/thelevelupco/ 🔗Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/ 🔗Kelley's Instagram: https://www.instagram.com/618studios/ 💻Website: https://thelevelupco.com/
273: Everyone Is Using TikTok Wrong w/ Micah Cook
14 juil. 2026
00:42:00
It sounds like you're working hard to build a business that attracts higher-end weddings, raises your prices, and gives you more freedom... but what if the biggest opportunity isn't another portfolio update or Instagram trend?
In this episode, Taylor sits down with destination wedding photographer Micah Cook to unpack the mindset shifts, business decisions, and marketing strategies that helped him build a thriving luxury wedding business.
Together, they dive into what it really takes to break into the luxury wedding market, why confidence matters just as much as talent, and how TikTok has become one of Micah's most powerful tools for building trust, creating relationships, and booking dream clients.
They also discuss why luxury couples often book on a different timeline, how your language influences the clients you attract, and why investing in your business mindset can completely change your trajectory.
If you're a wedding photographer or filmmaker who wants to book more luxury weddings, attract premium clients, grow through social media marketing, and build a business that feels both profitable and fulfilling, this conversation is full of insights you won't want to miss.
The next round of The Luxury Mastermind will start in Fall 2026! We are thrilled to welcome you inside our signature 8 week program. Learn more + save your seat here - https://thelevelupco.com/mastermind
And don't forget to sign up for our free class on marketing to Gen-Z couples on July 29th at 10AM PT. Register here https://thelevelupco.com/genz
00:00 - 01:44 | Sponsor Introduction & Podcast Welcome 01:44 - 07:06 | Micah Cook's Photography Journey: From Hobby to Weddings 07:06 - 12:20 | Breaking Into the Luxury Market & Booking Higher-End Clients 12:20 - 13:28 | Booking the Next Generation of Couples Training 13:28 - 20:24 | Using TikTok to Build Trust, Grow an Audience & Book Weddings 20:24 - 25:50 | Instagram vs. TikTok & The Power of Client Transparency 25:50 - 27:51 | Luxury Mastermind Sponsor Break 27:51 - 35:03 | Scaling to Luxury: Pricing, Confidence & Business Strategy 35:03 - 41:47 | Luxury Mindset, Networking & Final Advice for Wedding Creatives
The next round of The Luxury Mastermind will start in Fall 2026! We are thrilled to welcome you inside our signature 8 week program. Learn more + save your seat here >> https://thelevelupco.com/mastermind
📲 Love this episode? Screenshot and share it on social media! Tag us on Instagram at @TheLevelUpCo and let us know your biggest takeaway.
The Level Up Co. Resources: - Wedding Planner Email Templates: https://thelevelupco.com/planner-email-template-bundle - Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle - Elevated Shot List: https://thelevelupco.com/elevated-shot-list - The Luxury Framework Course: https://thelevelupco.com/theluxuryframework - The Luxury Pricing Mini Course: https://thelevelupco.com/reset
Connect with Taylor , Kelley + The Level Up Co.: 🔗Instagram: https://www.instagram.com/thelevelupco/ 🔗Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/ 🔗Kelley's Instagram: https://www.instagram.com/618studios/ 💻Website: https://thelevelupco.com/
272: How Do You Actually Balance Business and Life?
07 juil. 2026
00:40:14
There are some conversations that are just too good to keep behind closed doors.
In this special episode, recorded live at Hybrid Conference, we're answering real questions from wedding photographers and filmmakers who are navigating the same challenges you probably are. From posing plus size couples with confidence, to creating better work-life balance as a business owner, to staying consistent with marketing when you're buried in client work, these conversations are packed with practical advice you can start applying right away.
One of the biggest takeaways from this episode is that sometimes the smallest shifts create the biggest results. Whether it's making a client feel more confident in front of your camera, protecting your time so you can be fully present with your family, or building simple systems that make marketing feel sustainable, success is often about making better decisions consistently, not working harder.
If you've ever wondered how other wedding professionals are thinking through these challenges, or wished you could sit in on a live coaching session, this episode is for you.
The next round of The Luxury Mastermind will start in Fall 2026! We are thrilled to welcome you inside our signature 8 week program. Learn more + save your seat here - https://thelevelupco.com/mastermind
00:00 - 03:44 | Welcome to Hybrid: Live Podcast Q&A Series & Conference Kickoff 03:45 - 10:24 | Building a Business That Fits Your Life: Audience Coaching Session 10:24 - 14:16 | Photographing Plus Size Couples with Confidence: Posing Tips That Flatter Every Body 14:16 - 24:12 | Work-Life Balance, Family, and Building a Sustainable Creative Career 24:13 - 32:56 | Audience Business Coaching: Growth, Mindset & Industry Insights 32:57 - 38:51 | Social Media for Wedding Videographers: Marketing Without the Burnout 38:51 - 39:24 | Final Thoughts & Closing Remarks
The next round of The Luxury Mastermind will start in Fall 2026! We are thrilled to welcome you inside our signature 8 week program. Learn more + save your seat here >> https://thelevelupco.com/mastermind
📲 Love this episode? Screenshot and share it on social media! Tag us on Instagram at @TheLevelUpCo and let us know your biggest takeaway.
The Level Up Co. Resources: - Wedding Planner Email Templates: https://thelevelupco.com/planner-email-template-bundle - Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle - Elevated Shot List: https://thelevelupco.com/elevated-shot-list - The Luxury Framework Course: https://thelevelupco.com/theluxuryframework - The Luxury Pricing Mini Course: https://thelevelupco.com/reset
Connect with Taylor , Kelley + The Level Up Co.: 🔗Instagram: https://www.instagram.com/thelevelupco/ 🔗Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/ 🔗Kelley's Instagram: https://www.instagram.com/618studios/ 💻Website: https://thelevelupco.com/
271: Build a Business That Supports Your Life w/ Shauna and Jordan
30 juin 2026
00:32:13
Success in business is rarely about one big breakthrough.
More often, it's the result of hundreds of small decisions, years of consistency, and a willingness to keep growing long after you've figured out the basics.
In this episode, Kelley sits down with Shauna Cooney of Shauna & Jordan Photography to talk about the journey of building a business alongside your spouse, navigating the challenges of leadership, and creating a life that feels just as fulfilling as the business you've worked so hard to build.
Shauna shares how she went from a career in education to running a thriving destination photography business, the lessons she's learned from nearly a decade in the industry, and why continuing to invest in your growth never stops mattering.
One of my favorite parts of this conversation is the reminder that success isn't one-size-fits-all.
For some seasons, growth looks like booking more weddings. In others, it looks like creating more freedom, spending more time with family, building a stronger team, or creating systems that allow your business to support the life you actually want to live.
We also dive into the realities of working with your spouse, learning how to lead well, letting go of control, and building trust as both business partners and life partners.
If you've ever felt pulled between building a successful business and building a meaningful life, this conversation is a beautiful reminder that you don't have to choose between the two.
The businesses we build should support the lives we want to live.
The next round of The Luxury Mastermind will start in Fall 2026! We are thrilled to welcome you inside our signature 8 week program. Learn more + save your seat here - https://thelevelupco.com/mastermind
This episode was sponsored by VidFlow. Level up your delivery experience at https://vidflow.co/thelevelupco
Timestamps: 00:00 - 01:44 | VidFlow Sponsor: Elevating the Client Delivery Experience 01:44 - 04:45 | Meet Shauna Cooney: From Education to Destination Weddings 04:45 - 09:07 | Building a Luxury Wedding Photography Business 09:07 - 12:30 | Pricing Growth, Mentorship & Industry Abundance 12:30 - 17:23 | Working With Your Spouse: Leadership, Roles & Communication 17:23 - 20:32 | Kelly’s Husband-and-Wife Business Journey & Leadership Lessons 20:32 - 23:34 | Building a Team: Third Photographers & Wedding Day Dynamics 23:34 - 27:30 | Parenthood, Travel Weddings & Finding the Right Work-Life Balance 27:30 - 31:26 | Scaling a Business, Family Support & Defining Success 31:26 - 32:01 | Where to Find Shauna & Closing Thoughts
The next round of The Luxury Mastermind will start in Fall 2026! We are thrilled to welcome you inside our signature 8 week program. Learn more + save your seat here >> https://thelevelupco.com/mastermind
📲 Love this episode? Screenshot and share it on social media! Tag us on Instagram at @TheLevelUpCo and let us know your biggest takeaway.
The Level Up Co. Resources: - Wedding Planner Email Templates: https://thelevelupco.com/planner-email-template-bundle - Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle - Elevated Shot List: https://thelevelupco.com/elevated-shot-list - The Luxury Framework Course: https://thelevelupco.com/theluxuryframework - The Luxury Pricing Mini Course: https://thelevelupco.com/reset
Connect with Taylor , Kelley + The Level Up Co.: 🔗Instagram: https://www.instagram.com/thelevelupco/ 🔗Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/ 🔗Kelley's Instagram: https://www.instagram.com/618studios/ 💻Website: https://thelevelupco.com/
270: Am I the A**hole???
23 juin 2026
00:32:06
What happens when a wedding photographer walks off the job? Or when a photographer shows up to a wedding dressed completely inappropriately? Or when a client demands their gallery while their photographer is grieving the loss of a parent?
In this episode, we're trying something completely different.
We dove into some of the wildest wedding industry stories we could find and gave our honest take on who was right, who was wrong, and most importantly, what wedding photographers and filmmakers can learn from these situations.
While some of these stories are hilarious, they also reveal important lessons about professionalism, communication, client experience, online reputation, boundaries, and what it really means to run a successful business.
One thing we see all the time is that small decisions have big consequences. The way you dress on a wedding day. How you communicate when something goes wrong. What you post online when you're frustrated. How you handle difficult clients. These moments may seem small, but they shape your reputation and ultimately impact the growth of your business.
If you're a wedding photographer or filmmaker who wants to elevate your client experience, build a stronger brand, and avoid the mistakes that can hold you back, this episode is packed with valuable takeaways disguised as entertainment.
Plus, you'll probably laugh a few times along the way. 😂
In this episode, we discuss: ✨ Wedding photography horror stories ✨ Professionalism on wedding days ✨ Client communication and expectations ✨ Wedding photographer attire and brand perception ✨ Contracts, delivery timelines, and client experience ✨ Social media mistakes business owners make ✨ Building a luxury wedding photography and filmmaking brand ✨ Lessons every wedding creative can learn
Grab your coffee and join us for one of the most entertaining conversations we've had on the podcast in a long time.
This episode was sponsored by VidFlow. Level up your delivery experience at https://vidflow.co/thelevelupco
Timestamps: 00:00 - 02:14 | Podcast Introduction & Wedding Industry Reddit Stories 02:15 - 08:19 | Wedding Photography Miscommunication: A First-Time Photographer's Dilemma 08:20 - 15:21 | Professionalism on Wedding Days: Attire, Reviews & Client Perception 15:22 - 17:19 | Growing a Luxury Wedding Business with The Luxury Mastermind 17:20 - 23:55 | Family Weddings, Boundaries & Maintaining Professionalism Online 23:56 - 30:51 | Client Expectations, Contracts & Handling Delays with Grace 30:52 - 31:53 | Final Thoughts & Should We Do Another Reddit Episode?
The next round of The Luxury Mastermind will start in Fall 2026! We are thrilled to welcome you inside our signature 8 week program. Learn more + save your seat here >> https://thelevelupco.com/mastermind
📲 Love this episode? Screenshot and share it on social media! Tag us on Instagram at @TheLevelUpCo and let us know your biggest takeaway.
The Level Up Co. Resources: - Wedding Planner Email Templates: https://thelevelupco.com/planner-email-template-bundle - Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle - Elevated Shot List: https://thelevelupco.com/elevated-shot-list - The Luxury Framework Course: https://thelevelupco.com/theluxuryframework - The Luxury Pricing Mini Course: https://thelevelupco.com/reset
Connect with Taylor , Kelley + The Level Up Co.: 🔗Instagram: https://www.instagram.com/thelevelupco/ 🔗Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/ 🔗Kelley's Instagram: https://www.instagram.com/618studios/ 💻Website: https://thelevelupco.com/
269: The Art of Building Legacy Clients w/ Steve Moore
16 juin 2026
00:30:27
Most wedding professionals spend years trying to figure out how to stand out.
They tweak their websites. They refine their portfolios. They spend hours creating content.
But often the thing that creates the deepest connection with clients isn't another perfect image or beautifully curated post.
It's you.
In this episode, Kelley sits down with Steve Sinclair of Sinclair & Moore to talk about the power of personal branding, authentic storytelling, and building relationships that last far beyond the wedding day.
Steve shares how a business that started with wedding cakes, custom gowns, and flowers evolved into one of the most respected planning and design companies in the industry. More importantly, he shares why showing up as a real person online has been one of the most impactful business decisions he's ever made.
We talk about:
✨ How sharing your personal life can help build trust with clients ✨ The role hospitality plays in creating a luxury experience ✨ Why people connect with people, not just businesses ✨ Building legacy clients who come back generation after generation ✨ Setting boundaries while still showing up authentically online ✨ Creating a business that supports your life, not the other way around
If you've ever struggled with how much of yourself to share online, or you're looking to build deeper relationships with your clients, this episode is packed with wisdom you won't want to miss.
Timestamps: 00:00 - 01:44 | Sponsor Spotlight: Elevating the Client Delivery Experience with VidFlow 01:45 - 04:44 | Meet Steve Sinclair: 24 Years in Weddings and an Unconventional Journey 04:45 - 07:50 | From Cakes to Planning: The Power of Service and Hospitality 07:51 - 11:34 | Building a Personal Brand Through Family and Authentic Storytelling 11:35 - 18:50 | Sharing Your Personal Life Online with Intention and Boundaries 18:51 - 22:18 | Human Connection, Brand Trust, and Why People Buy From People 22:19 - 29:04 | Legacy Clients, Family Values, and Relationships Beyond the Wedding Day 29:05 - 30:14 | Where to Find Steve Sinclair and Final Thoughts
The next round of The Luxury Mastermind will start in Fall 2026! We are thrilled to welcome you inside our signature 8 week program. Learn more + save your seat here >> https://thelevelupco.com/mastermind
📲 Love this episode? Screenshot and share it on social media! Tag us on Instagram at @TheLevelUpCo and let us know your biggest takeaway.
The Level Up Co. Resources: - Wedding Planner Email Templates: https://thelevelupco.com/planner-email-template-bundle - Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle - Elevated Shot List: https://thelevelupco.com/elevated-shot-list - The Luxury Framework Course: https://thelevelupco.com/theluxuryframework - The Luxury Pricing Mini Course: https://thelevelupco.com/reset
Connect with Taylor , Kelley + The Level Up Co.: 🔗Instagram: https://www.instagram.com/thelevelupco/ 🔗Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/ 🔗Kelley's Instagram: https://www.instagram.com/618studios/ 💻Website: https://thelevelupco.com/
268: We Asked Wedding Pros Their Biggest Questions. Here's What Came Up.
09 juin 2026
00:30:06
What does it actually take to move from the middle market to the luxury market?
In this special live Q&A episode recorded at Hybrid Conference, we sit down with wedding photographers and filmmakers from across the country to answer some of the biggest questions about growing a profitable, sustainable business.
We cover everything from creating a luxury client experience and building stronger planner relationships to navigating husband-and-wife business dynamics and refining your wedding day workflow.
One of the most powerful conversations in this episode centers around success itself. Is being featured on the biggest publications really the goal? We discuss why reputation, relationships, and consistently serving clients well often matter more than industry recognition.
We also talk about keeping business in perspective. Growth is exciting, but your health, your relationships, and the people you love matter more than any booking goal or accolade.
If you're a wedding photographer or filmmaker looking to attract higher-end clients, elevate your client experience, and build a business that feels both profitable and fulfilling, this episode is for you.
Topics discussed: • Moving into the luxury market • Creating an elevated client experience • Building planner relationships • Husband-and-wife business partnerships • Wedding day workflows • Industry recognition vs. reputation • Balancing ambition and personal well-being
Timestamps: 00:00 - 03:01 | Hybrid Conference Q&A Series Introduction & Elevating the Client Experience 03:02 - 06:14 | Luxury Wedding Day Workflows: Service, Presentation & Planner Communication 06:15 - 11:44 | Supporting a Spouse on Wedding Days & Photo/Video Team Dynamics 11:45 - 17:57 | Photographer Wellness: Fitness, Recovery & Surviving Wedding Season 17:58 - 23:24 | Recognition vs Reputation: Defining Success in the Luxury Market 23:25 - 27:28 | Perspective, Health & Keeping Business in Its Proper Place 27:29 - 28:01 | Closing Thoughts & Hybrid Conference Series Wrap-Up
The next round of The Luxury Mastermind will start in Fall 2026! We are thrilled to welcome you inside our signature 8 week program. Learn more + save your seat here >> https://thelevelupco.com/mastermind
📲 Love this episode? Screenshot and share it on social media! Tag us on Instagram at @TheLevelUpCo and let us know your biggest takeaway.
The Level Up Co. Resources: - Wedding Planner Email Templates: https://thelevelupco.com/planner-email-template-bundle - Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle - Elevated Shot List: https://thelevelupco.com/elevated-shot-list - The Luxury Framework Course: https://thelevelupco.com/theluxuryframework - The Luxury Pricing Mini Course: https://thelevelupco.com/reset
Connect with Taylor , Kelley + The Level Up Co.: 🔗Instagram: https://www.instagram.com/thelevelupco/ 🔗Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/ 🔗Kelley's Instagram: https://www.instagram.com/618studios/ 💻Website: https://thelevelupco.com/
267: AI Is Changing the Wedding Industry
02 juin 2026
00:32:13
What if the thing holding your business back isn’t your talent… but your workflow? 👀
In this episode, we’re sitting down with wedding photographer turned tech founder James Broadbent, the creator of Narrative, to talk about AI, business growth, workflow optimization, and how photographers + filmmakers can stop spending countless hours stuck behind a computer and start creating more freedom in their businesses.
James shares how he went from shooting 50 weddings a year to building one of the most widely used AI culling and editing tools in the photography industry, and this conversation is FULL of perspective shifts for wedding creatives who want to work smarter, scale their income, and create more time for the things that actually move the needle in their business 🚀
We also dive into the fears surrounding AI in the wedding industry and why embracing new tools does NOT mean sacrificing your artistry. The wedding industry is evolving fast, and the creatives who are willing to adapt, stay curious, and focus on growth are going to be the ones who thrive.
One of the biggest takeaways from this episode? Your business does not grow because you are the most talented artist in the room. It grows because you learn strategy, stay consistent, and focus on the right things over and over again 💪
Timestamps: 00:00 - 05:19 | From Wedding Photographer to Tech Founder 05:20 - 10:17 | Building Narrative & Saving Photographers Time with AI 10:18 - 16:44 | AI, Creativity & The Future of Photography 16:45 - 22:24 | Using AI Tools & Diversifying Revenue Streams 22:25 - 26:53 | Business Strategy vs Artistic Talent 26:54 - 32:00 | Marketing, Growth & Final Thoughts
The next round of The Luxury Mastermind will start in Fall 2026! We are thrilled to welcome you inside our signature 8 week program. Learn more + save your seat here >> https://thelevelupco.com/mastermind
📲 Love this episode? Screenshot and share it on social media! Tag us on Instagram at @TheLevelUpCo and let us know your biggest takeaway.
The Level Up Co. Resources: - Wedding Planner Email Templates: https://thelevelupco.com/planner-email-template-bundle - Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle - Elevated Shot List: https://thelevelupco.com/elevated-shot-list - The Luxury Framework Course: https://thelevelupco.com/theluxuryframework - The Luxury Pricing Mini Course: https://thelevelupco.com/reset
Connect with Taylor , Kelley + The Level Up Co.: 🔗Instagram: https://www.instagram.com/thelevelupco/ 🔗Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/ 🔗Kelley's Instagram: https://www.instagram.com/618studios/ 💻Website: https://thelevelupco.com/
266: An Honest Conversation About Shooting Celebrity Weddings w Samm Blake
26 mai 2026
00:37:27
In this episode, we’re sitting down with internationally recognized wedding photographer Samm Blake to talk about what it really takes to build a long-term, creatively fulfilling career in the luxury wedding industry. From shooting her first wedding for $500 and losing money on the job to now starting at $40,000 per wedding, Sam shares the mindset shifts, creative risks, and intentional decisions that shaped her journey over the last 20+ years.
We dive into the evolution of the wedding industry, building a recognizable artistic voice, and why standing out matters so much more than blending in. Sam shares her perspective on portfolio curation, attracting luxury clients without sacrificing your style, and how photographers can stop chasing trends and start building work that actually feels true to them.
We also talk about photographing high-profile celebrity weddings, navigating pressure at the highest level, and the confidence that comes from finally realizing you do not have to conform to succeed in the luxury market.
If you’re a wedding photographer or filmmaker wanting to raise your prices, book more intentional weddings, refine your portfolio, and create work that feels both profitable and artistically fulfilling, this conversation is packed with perspective shifts and tactical takeaways you won’t want to miss.
In this episode, we cover: • Building a luxury wedding photography brand • How to stand out in a saturated wedding market • Portfolio curation tips for photographers • Creative risk-taking at weddings • Luxury wedding client experience • Breaking into the high-end wedding industry • Finding your unique artistic voice • Growing a profitable photography business without copying trends
And thank you to VidFlow for sponsoring today's episode. Level up your delivery experience at https://vidflow.co/thelevelupco
Timestamps: 00:00 - 02:19 | Podcast Introduction & Elevating the Client Delivery Experience 02:20 - 06:10 | Sam Blake’s Photography Journey & Adapting Through Industry Changes 06:11 - 09:25 | Moving to New York, Building an International Brand & Luxury Pricing 09:26 - 12:14 | Career-Defining Weddings & Photographing High-Profile Clients 12:15 - 18:25 | Finding Confidence in Your Artistic Voice Within the Luxury Market 18:26 - 20:14 | Outsourcing, Business Growth & Creating Space to Scale 20:15 - 23:34 | Standing Out in the Luxury Market Through Authenticity & Curation 23:35 - 28:37 | Portfolio Curation, Identifying Weaknesses & Improving Your Craft 28:38 - 33:17 | Taking Creative Risks, Experimentation & Artistic Growth at Weddings 33:18 - 36:27 | The Value of Representation, Support Systems & Creative Freedom 36:28 - 37:14 | Final Thoughts & Where to Connect with Sam Blake
The next round of The Luxury Mastermind will start in Fall 2026! We are thrilled to welcome you inside our signature 8 week program. Learn more + save your seat here >> https://thelevelupco.com/mastermind
📲 Love this episode? Screenshot and share it on social media! Tag us on Instagram at @TheLevelUpCo and let us know your biggest takeaway.
The Level Up Co. Resources: - Wedding Planner Email Templates: https://thelevelupco.com/planner-email-template-bundle - Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle - Elevated Shot List: https://thelevelupco.com/elevated-shot-list - The Luxury Framework Course: https://thelevelupco.com/theluxuryframework - The Luxury Pricing Mini Course: https://thelevelupco.com/reset
Connect with Taylor , Kelley + The Level Up Co.: 🔗Instagram: https://www.instagram.com/thelevelupco/ 🔗Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/ 🔗Kelley's Instagram: https://www.instagram.com/618studios/ 💻Website: https://thelevelupco.com/
265: The Wedding Industry Is Evolving… Are You?
19 mai 2026
00:26:50
Today on The Level Up Podcast, we’re answering your questions straight from Hybrid Co. and diving into everything from networking at luxury events, building real connections in the wedding industry, handling pricing pushback, creating an elevator pitch that actually reflects your brand, and knowing when it’s time to diversify your income beyond weddings.
One of the biggest mindset shifts we’ve learned over the years is that growth rarely comes from staying comfortable. The photographers and filmmakers who build sustainable, profitable businesses are the ones willing to keep evolving. They refine their brand. They stay visible in the off-season. They learn how to position themselves differently. And eventually, they stop relying on one single revenue stream to carry the weight of their entire future.
We also talk about: ✨ How to confidently introduce yourself at networking events ✨ Why understanding your ideal client changes everything ✨ The truth about “off season” as a business owner ✨ How we personally navigate pricing flexibility and client budgets ✨ The smartest ways to diversify your income as a wedding creative ✨ Why digital products, education, and corporate work can completely change your financial future
If you’ve ever questioned whether you’re capable of building something bigger, this is your reminder that you are.
The wedding industry is changing quickly, and the creatives who are willing to think long-term, take strategic risks, and keep showing up are the ones who will continue to grow.
And thank you to VidFlow for sponsoring today's episode. Level up your delivery experience at https://vidflow.co/thelevelupco
Timestamps: 00:00 - 01:44 | Elevating the Client Experience Through Premium Delivery Systems 01:44 - 02:50 | Hybrid Conference Recap & Listener Q&A Introduction 02:50 - 08:00 | Networking Events: Elevator Pitches, Personal Branding & Ideal Clients 08:00 - 12:51 | Off-Season Mindset: Work Ethic, Business Growth & Long-Term Success 12:51 - 15:08 | Navigating Pricing Pushback & Making Strategic Business Decisions 15:08 - 19:11 | Diversifying Revenue Streams & Reducing Financial Risk 19:11 - 25:24 | Revenue Growth Through Education, Digital Products & Corporate Work
The next round of The Luxury Mastermind will start in Fall 2026! We are thrilled to welcome you inside our signature 8 week program. Learn more + save your seat here >> https://thelevelupco.com/mastermind
📲 Love this episode? Screenshot and share it on social media! Tag us on Instagram at @TheLevelUpCo and let us know your biggest takeaway.
The Level Up Co. Resources: - Wedding Planner Email Templates: https://thelevelupco.com/planner-email-template-bundle - Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle - Elevated Shot List: https://thelevelupco.com/elevated-shot-list - The Luxury Framework Course: https://thelevelupco.com/theluxuryframework - The Luxury Pricing Mini Course: https://thelevelupco.com/reset
Connect with Taylor , Kelley + The Level Up Co.: 🔗Instagram: https://www.instagram.com/thelevelupco/ 🔗Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/ 🔗Kelley's Instagram: https://www.instagram.com/618studios/ 💻Website: https://thelevelupco.com/
264: Your Team is Your Biggest Asset
12 mai 2026
00:22:42
Your business can only grow as far as your team can carry it.
In this episode, we’re diving into what it actually looks like to build a high-level team that supports your growth, elevates your client experience, and allows you to show up at your highest creative level. Because the truth is, your second shooters, your assistants, your team… they are not just extra hands. They are a direct reflection of your brand.
We’re talking about when to bring people on, how to source the right talent, and why waiting for the right timing matters more than locking people in too early. We’re breaking down the difference between just filling a role and intentionally building a team you can trust when it matters most.
You are not just a creative. You are leading people. And that requires a different level of responsibility, communication, and preparation than most people realize. From setting expectations to creating clear workflows to making sure your team feels supported on the wedding day, it all matters more than you think.
Your team will either elevate your business or hold it back.
So the question is… are you building one that can take you where you want to go?
If you’re ready to stop doing it all alone and start building a business that actually supports your growth, this episode is for you.
And thank you to VidFlow for sponsoring today's episode. Level up your delivery experience at https://vidflow.co/thelevelupco
Timestamps: 00:00 - 01:28 | Elevating the Client Experience 01:29 - 03:42 | Podcast Intro at Hybrid 03:43 - 06:06 | Why You Need a Strong Team 06:07 - 08:13 | When to Book Your Team 08:14 - 10:00 | Trusting Your Team at a Higher Level 10:01 - 12:21 | Pricing, Value, and Better Talent 12:22 - 14:10 | Layers of Value in Your Business 14:11 - 16:04 | Leadership on Wedding Days 16:05 - 18:13 | Training and Setting Expectations 18:14 - 20:18 | How Your Team Impacts Growth 20:19 - 21:16 | Final Thoughts on Building a Team
The next round of The Luxury Mastermind will start in Fall 2026! We are thrilled to welcome you inside our signature 8 week program. Learn more + save your seat here >> https://thelevelupco.com/mastermind
📲 Love this episode? Screenshot and share it on social media! Tag us on Instagram at @TheLevelUpCo and let us know your biggest takeaway.
The Level Up Co. Resources: - Wedding Planner Email Templates: https://thelevelupco.com/planner-email-template-bundle - Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle - Elevated Shot List: https://thelevelupco.com/elevated-shot-list - The Luxury Framework Course: https://thelevelupco.com/theluxuryframework - The Luxury Pricing Mini Course: https://thelevelupco.com/reset
Connect with Taylor , Kelley + The Level Up Co.: 🔗Instagram: https://www.instagram.com/thelevelupco/ 🔗Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/ 🔗Kelley's Instagram: https://www.instagram.com/618studios/ 💻Website: https://thelevelupco.com/
263: How One Yes Turned into 30k
05 mai 2026
00:26:50
We’re recording live from Hybrid in Charleston, and this conversation turned into a real, honest look at what it actually takes to grow in today’s wedding industry. From the power of getting in the room and building real relationships, to the behind-the-scenes decisions we’re making as we head into the 2026 season, this one is packed with perspective shifts that can change the trajectory of your business.
We talk about pricing in a way that most people avoid. When it makes sense to hold the line and when it actually benefits you to be flexible. How one referral can turn into tens of thousands of dollars in bookings. And why your relationships with planners and photographers matter more than any marketing strategy.
We also get into branding and what clients are really looking for right now. The shift we’re seeing with the next generation of couples, how to stay true to your style while still evolving, and why being clear in your positioning will always win over trying to be everything to everyone.
And then we go deeper into what it looks like to scale. Letting go of control. Building a team. Outsourcing in a way that elevates your brand instead of diluting it. Because at a certain point, growth isn’t about doing more. It’s about doing the right things, with the right people.
This episode is a reminder that you don’t have to stay stuck where you are. You are capable of more. Your business can look different. But only if you’re willing to move, adapt, and go for it.
If you’re ready to step into a higher level of business, start thinking bigger, and build something that actually supports your life, you’re in the right place.
The next round of The Luxury Mastermind will start in Fall 2026! We are thrilled to welcome you inside our signature 8 week program. Learn more + save your seat here >> https://thelevelupco.com/mastermind
📲 Love this episode? Screenshot and share it on social media! Tag us on Instagram at @TheLevelUpCo and let us know your biggest takeaway.
The Level Up Co. Resources: - Wedding Planner Email Templates: https://thelevelupco.com/planner-email-template-bundle - Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle - Elevated Shot List: https://thelevelupco.com/elevated-shot-list - The Luxury Framework Course: https://thelevelupco.com/theluxuryframework - The Luxury Pricing Mini Course: https://thelevelupco.com/reset
Connect with Taylor , Kelley + The Level Up Co.: 🔗Instagram: https://www.instagram.com/thelevelupco/ 🔗Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/ 🔗Kelley's Instagram: https://www.instagram.com/618studios/ 💻Website: https://thelevelupco.com/
262: Closed Mouths Don't Get Fed
28 avr. 2026
00:33:34
In this episode, we’re unpacking one of the simplest but most overlooked shifts you can make in your business. Start saying what you actually want. The bookings you’re after. The markets you want to step into. The rooms you want to be in. Because the moment you speak it, things start to move.
We talk about what it looks like to go from waiting… to taking action. From playing small… to actually putting yourself in the position to grow. And how something as small as asking for an introduction or sharing your goals can open doors you didn’t even know were there.
I spent years thinking if I just kept my head down and worked hard, it would all happen for me. But growth didn’t come from staying quiet. It came from getting uncomfortable, speaking up, and going for it before I felt fully ready.
Momentum doesn’t come from overthinking. It comes from action.
This episode was sponsored by Wanderlust Videos, use LEVELUP100 for $100 off your first edit at https://www.wanderlust-videos.com/
And thank you to VidFlow for sponsoring today's episode. Level up your delivery experience at https://vidflow.co/thelevelupco
Timestamps
00:00 - 05:30 | Elevating Client Experience & Intentional Delivery 05:31 - 10:30 | Stop Waiting: Why You Need to Speak Your Goals Out Loud 10:31 - 16:00 | Awareness, Growth & Navigating Different Market Levels 16:01 - 22:00 | Building Momentum: Education, Action & Saying Yes Before You're Ready 22:01 - 27:30 | Networking That Converts: Opportunities, Relationships & Visibility 27:31 - 33:00 | Shoot Your Shot: Confidence, Communication & Closing Thoughts
The next round of The Luxury Mastermind will start in Fall 2026! We are thrilled to welcome you inside our signature 8 week program. Learn more + save your seat here >> https://thelevelupco.com/mastermind
📲 Love this episode? Screenshot and share it on social media! Tag us on Instagram at @TheLevelUpCo and let us know your biggest takeaway.
The Level Up Co. Resources: - Wedding Planner Email Templates: https://thelevelupco.com/planner-email-template-bundle - Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle - Elevated Shot List: https://thelevelupco.com/elevated-shot-list - The Luxury Framework Course: https://thelevelupco.com/theluxuryframework - The Luxury Pricing Mini Course: https://thelevelupco.com/reset
Connect with Taylor , Kelley + The Level Up Co.: 🔗Instagram: https://www.instagram.com/thelevelupco/ 🔗Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/ 🔗Kelley's Instagram: https://www.instagram.com/618studios/ 💻Website: https://thelevelupco.com/
261: Luxury Clients Notice This Immediately
21 avr. 2026
00:43:48
What actually separates a luxury wedding brand from everyone else charging less?
Spoiler: It is not just prettier work.
In this episode of The Level Up Podcast, we are breaking down the real differences between standard service and true luxury hospitality by pulling examples from our own experiences with Disney VIP tours, five-star hotels, and other high-end brands outside the wedding industry.
Because if you want to book luxury clients, you need to understand what luxury actually feels like.
We unpack how elite brands create trust, exclusivity, and white glove experiences from the very first touchpoint, and how you can apply those same principles to your wedding photography or filmmaking business. Inside this episode, we cover: How concierge-style booking creates instant perceived value Why luxury clients expect you to lead with confidence The small hospitality details that make a massive difference How social etiquette impacts your ability to book higher-end clients Why luxury brands never nickel and dime their customers How to study other industries to improve your own client experience If you want to attract higher-end clients, raise your rates, and create an experience that makes your brand unforgettable, this episode is a must-listen.
Because luxury is not just about what you deliver.It is about how you make people feel every step of the way.
And thank you to VidFlow for sponsoring today's episode. Level up your delivery experience at https://vidflow.co/thelevelupco
Timestamps: 00:00 - 05:24 | Intro to Car Chats & Why Luxury Experiences Matter 05:25 - 10:22 | Disney VIP Booking Experience & The Power of Concierge-Level Sales 10:23 - 15:27 | Leading Clients With Confidence & Going Above and Beyond 15:28 - 21:14 | Hospitality, Social Etiquette, and Reading the Room as a Professional 21:15 - 28:34 | Ritz-Carlton Lessons, Saying Yes, and Expanding Your Offerings 28:35 - 34:44 | Hotel Hospitality Examples & Personalization in Luxury Service 34:45 - 39:19 | Why Luxury Brands Don’t Nickel and Dime Their Clients 39:20 - 43:19 | Building a White Glove Client Experience in Your Wedding Business
The next round of The Luxury Mastermind will start in Fall 2026! We are thrilled to welcome you inside our signature 8 week program. Learn more + save your seat here >> https://thelevelupco.com/mastermind
📲 Love this episode? Screenshot and share it on social media! Tag us on Instagram at @TheLevelUpCo and let us know your biggest takeaway.
The Level Up Co. Resources: - Wedding Planner Email Templates: https://thelevelupco.com/planner-email-template-bundle - Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle - Elevated Shot List: https://thelevelupco.com/elevated-shot-list - The Luxury Framework Course: https://thelevelupco.com/theluxuryframework - The Luxury Pricing Mini Course: https://thelevelupco.com/reset
Connect with Taylor , Kelley + The Level Up Co.: 🔗Instagram: https://www.instagram.com/thelevelupco/ 🔗Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/ 🔗Kelley's Instagram: https://www.instagram.com/618studios/ 💻Website: https://thelevelupco.com/
260: How Hanging Out With Industry Friends Earned Me $34k in December
14 avr. 2026
00:49:23
If you’ve ever wondered what actually happens inside rooms like Engage! Summit and whether they are really worth it, this episode is a full, honest debrief.
We’re taking you behind the scenes of three days spent surrounded by some of the top planners, designers, photographers, and filmmakers in the luxury space and sharing what actually matters once you’re in the room.
Because yes, the details are beautiful. The events are over the top. But that is not why you go.
We talk about what it looks like to walk into a room like this for the first time, the social dynamics that no one prepares you for, and how networking at this level is so much less about pitching yourself and so much more about building real, long term relationships.
We also get into the real ROI of events like this. When it makes sense to go, when it does not, and why getting in the right rooms at the right stage of your business can completely change your trajectory.
And maybe most importantly, how to approach these opportunities with intention so you are not just attending, you are actually leveraging them.
If you’ve been curious about luxury industry events, feeling like you are not quite ready, or questioning if proximity really makes that big of a difference, this episode will give you clarity.
Because growth does not come from working harder. It comes from getting in rooms that expand the way you think.
And thank you to VidFlow for sponsoring today's episode. Level up your delivery experience at https://vidflow.co/thelevelupco
Timestamps: 00:00 - 05:30 | Elevating Client Experience & Podcast Introduction 05:31 - 12:00 | Arriving at Engage: First Impressions & Event Overview 12:01 - 20:30 | Gifting Experience, Event Structure & Behind-the-Scenes Moments 20:31 - 30:30 | Networking, Social Dynamics & Making Meaningful Connections 30:31 - 40:30 | Education Sessions, Branding Presence & Industry Insights 40:31 - 49:07 | Key Takeaways, ROI of Networking Events & Final Reflections
The next round of The Luxury Mastermind will start in Fall 2026! We are thrilled to welcome you inside our signature 8 week program. Learn more + save your seat here >> https://thelevelupco.com/mastermind
📲 Love this episode? Screenshot and share it on social media! Tag us on Instagram at @TheLevelUpCo and let us know your biggest takeaway.
The Level Up Co. Resources: - Wedding Planner Email Templates: https://thelevelupco.com/planner-email-template-bundle - Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle - Elevated Shot List: https://thelevelupco.com/elevated-shot-list - The Luxury Framework Course: https://thelevelupco.com/theluxuryframework - The Luxury Pricing Mini Course: https://thelevelupco.com/reset
Connect with Taylor , Kelley + The Level Up Co.: 🔗Instagram: https://www.instagram.com/thelevelupco/ 🔗Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/ 🔗Kelley's Instagram: https://www.instagram.com/618studios/ 💻Website: https://thelevelupco.com/
259: Rethinking Instagram Ads
07 avr. 2026
00:25:58
We recorded this episode in the car on the way to Santa Barbara, and it turned into a conversation that completely shifted how we think about marketing.
For the longest time, we believed ads were for mainstream businesses. Not luxury. Not high-end.
But what if we were wrong?
In this episode, we’re unpacking how ads actually fit into the luxury market, why brands like Chanel still use them, and how your ideal client is already being influenced by them every day.
Because running ads like a beginner attracts beginner clients.
But running ads like a luxury brand? That’s a completely different strategy.
We also break down visibility vs conversion ads, targeting, and why staying top of mind might matter more than booking directly from an ad.
If you’ve ever thought ads would cheapen your brand, this episode will challenge that.
Because staying where you are feels safe. But it might also be what’s keeping you stuck.
The industry is evolving. Your marketing should too.
And thank you to VidFlow for sponsoring today's episode. Level up your delivery experience at https://vidflow.co/thelevelupco
Timestamps:
00:00 - 01:37 | Elevating Client Experience & Podcast Introduction 01:45 - 06:14 | Car Chats: Travel Realities & The Truth Behind “Luxury” Weddings 06:14 - 12:56 | Rethinking Ads: From Mainstream to Luxury Strategy 12:56 - 14:11 | Breaking the Editing Cycle: Why Outsourcing Matters 14:11 - 18:20 | Ad Strategy Deep Dive: Targeting, Visibility vs Conversion 18:20 - 21:56 | Running Ads Without Diluting Your Brand 21:56 - 24:04 | Building Authority in a Luxury Market 24:04 - 25:28 | Goals, Positioning & Industry Insights 25:29 - 25:45 | Final Thoughts & Community Engagement
The next round of The Luxury Mastermind will start in Fall 2026! We are thrilled to welcome you inside our signature 8 week program. Learn more + save your seat here >> https://thelevelupco.com/mastermind
📲 Love this episode? Screenshot and share it on social media! Tag us on Instagram at @TheLevelUpCo and let us know your biggest takeaway.
The Level Up Co. Resources: - Wedding Planner Email Templates: https://thelevelupco.com/planner-email-template-bundle - Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle - Elevated Shot List: https://thelevelupco.com/elevated-shot-list - The Luxury Framework Course: https://thelevelupco.com/theluxuryframework - The Luxury Pricing Mini Course: https://thelevelupco.com/reset
Connect with Taylor , Kelley + The Level Up Co.: 🔗Instagram: https://www.instagram.com/thelevelupco/ 🔗Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/ 🔗Kelley's Instagram: https://www.instagram.com/618studios/ 💻Website: https://thelevelupco.com/
258: Must Haves for Wedding Photographers and Filmmakers
31 mars 2026
00:47:19
In this episode, we’re back in the car for another Car Chats… which means it’s a little unfiltered, slightly chaotic, and honestly just feels like you’re sitting in on one of our real-life conversations.
And today, we’re talking about the things we genuinely can’t live without as wedding creatives.
Not the obvious gear… but the small, often overlooked things that make your days smoother, your client experience stronger, and your business more sustainable long term.
We’re sharing everything from what we keep in our bags on a wedding day, to the tiny touches that helped us build referrals early on, to the mindset shift around being fully self-sufficient… and why that matters more than you think.
We also get into travel essentials, tools that have made our workflows faster, and the simple upgrades that have made a big difference in how we show up… both professionally and personally.
Because the truth is, it’s rarely one big thing that changes your business.
It’s the accumulation of small decisions, small details, and small ways you choose to go above and beyond… over and over again.
This episode is part practical, part mindset, and part a reminder that the little things? They’re actually the big things.
The next round of The Luxury Mastermind will start in Fall 2026! We are thrilled to welcome you inside our signature 8 week program. Learn more + save your seat here >> https://thelevelupco.com/mastermind
📲 Love this episode? Screenshot and share it on social media! Tag us on Instagram at @TheLevelUpCo and let us know your biggest takeaway.
The Level Up Co. Resources: - Wedding Planner Email Templates: https://thelevelupco.com/planner-email-template-bundle - Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle - Elevated Shot List: https://thelevelupco.com/elevated-shot-list - The Luxury Framework Course: https://thelevelupco.com/theluxuryframework - The Luxury Pricing Mini Course: https://thelevelupco.com/reset
Connect with Taylor , Kelley + The Level Up Co.: 🔗Instagram: https://www.instagram.com/thelevelupco/ 🔗Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/ 🔗Kelley's Instagram: https://www.instagram.com/618studios/ 💻Website: https://thelevelupco.com/
257: The Brutal Truth About Why You’re Not Growing Faster
24 mars 2026
00:37:19
In this episode, we’re doing something a little different. We’re recording together from the car for episode two of our Car Chats series… slightly unhinged, a little all over the place, but still packed with the kind of conversations we know you actually need to hear.
And today, we’re diving into a concept that has shaped so much of our growth over the years… the idea of “overpaying” in your business.
Not just financially, but with your time, your energy, your willingness to go further than what feels normal.
We’re sharing real stories from the early days… shooting weddings for next to nothing just to build experience, saying yes to everything, investing in education, and the moments where we overpaid without a strategy and saw nothing from it.
Because here’s the truth… overpaying only works when it’s intentional.
We also get into what this actually looks like in practice. The small details that elevate your work. The opportunities most people pass on. The difference between playing the short game versus building something long-term.
And the honest conversation around what we would do differently if we were starting again.
This episode is part mindset shift, part reality check, and part encouragement to stop doing what’s normal… and start doing what actually moves the needle.
Because the people at the top? They didn’t get there by doing the bare minimum.
And thank you to VidFlow for sponsoring today's episode. Level up your delivery experience at https://vidflow.co/thelevelupco
Timestamps: 00:00 - 01:13 | Car Chat Intro: Road Trip Episodes & Casual Format 01:14 - 05:22 | The Concept of Overpaying: Time vs Money in Business Growth 05:23 - 08:32 | Overdelivering Early: Using Time to Elevate Your Work 08:33 - 13:09 | Building Experience Fast: Volume vs Perfection Mindset 13:10 - 17:58 | Strategic vs Unstrategic Overpaying: Missed Opportunities 17:59 - 22:03 | Investing for Growth: Education, Networking & Long-Term ROI 22:04 - 26:41 | Working On vs In Your Business: Time Allocation & Vision 26:42 - 29:13 | Motivation, Dopamine & Reaching the Next Level 29:14 - 33:49 | Final Thoughts: Going the Extra Mile & Embracing Discomfort
The next round of The Luxury Mastermind will start in Fall 2026! We are thrilled to welcome you inside our signature 8 week program. Learn more + save your seat here >> https://thelevelupco.com/mastermind
📲 Love this episode? Screenshot and share it on social media! Tag us on Instagram at @TheLevelUpCo and let us know your biggest takeaway.
The Level Up Co. Resources: - Wedding Planner Email Templates: https://thelevelupco.com/planner-email-template-bundle - Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle - Elevated Shot List: https://thelevelupco.com/elevated-shot-list - The Luxury Framework Course: https://thelevelupco.com/theluxuryframework - The Luxury Pricing Mini Course: https://thelevelupco.com/reset
Connect with Taylor , Kelley + The Level Up Co.: 🔗Instagram: https://www.instagram.com/thelevelupco/ 🔗Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/ 🔗Kelley's Instagram: https://www.instagram.com/618studios/ 💻Website: https://thelevelupco.com/
256: One Risky Text Message Changed Everything
17 mars 2026
00:29:05
In this episode, we’re doing something a little different. We’re recording together from the car for the very first time as we kick off a brand new series on the podcast: Car Chats.
And to start things off, we’re sharing the story that so many people in our community have asked us about… how Level Up actually began.
The truth? It didn’t start with a big strategy session or a perfectly mapped out business plan. It started with a single text message in January of 2023.
You’ll also hear how our very different personalities and skill sets became one of the biggest strengths of our partnership. One of us loves the behind-the-scenes strategy, systems, and launches. The other thrives in community building, mentorship, and the student experience. Together, we built something neither of us could have created alone.
This episode is the full origin story of how Level Up began — and why sometimes the best things start with simply deciding to go for it.
And thank you to VidFlow for sponsoring today's episode. Level up your delivery experience at https://vidflow.co/thelevelupco
Timestamps: 00:00 - 01:16 | Editing Backlogs & The Power of Outsourcing 01:17 - 02:50 | Introducing the Car Chats Series & Episode Setup 02:51 - 06:00 | The Early Days of The Level Up Podcast 06:01 - 09:33 | How Taylor & Kelley First Connected During the Pandemic 09:34 - 13:39 | The Text Message That Started Their Partnership 13:40 - 18:05 | Building The Luxury Framework & Defining Their Brand Vision 18:06 - 22:07 | Complementary Strengths & Division of Roles in Business 22:08 - 25:49 | Growing Level Up & Navigating an Unconventional Partnership 25:50 - 28:42 | Impact of Education, Mentorship & Looking Ahead
The next round of The Luxury Mastermind will start in Fall 2026! We are thrilled to welcome you inside our signature 8 week program. Learn more + save your seat here >> https://thelevelupco.com/mastermind
📲 Love this episode? Screenshot and share it on social media! Tag us on Instagram at @TheLevelUpCo and let us know your biggest takeaway.
The Level Up Co. Resources: - Wedding Planner Email Templates: https://thelevelupco.com/planner-email-template-bundle - Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle - Elevated Shot List: https://thelevelupco.com/elevated-shot-list - The Luxury Framework Course: https://thelevelupco.com/theluxuryframework - The Luxury Pricing Mini Course: https://thelevelupco.com/reset
Connect with Taylor , Kelley + The Level Up Co.: 🔗Instagram: https://www.instagram.com/thelevelupco/ 🔗Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/ 🔗Kelley's Instagram: https://www.instagram.com/618studios/ 💻Website: https://thelevelupco.com/
255: Become the 2.0 Version of Your Brand
10 mars 2026
00:44:07
Many wedding photographers and filmmakers hit a frustrating ceiling in their business. Your work is strong. Your clients love you. But somehow… your pricing, bookings, and growth feel stuck.
In this episode, we sit down with Chicago wedding filmmaker Kyrie Copeland to talk about the mindset shifts, branding changes, and business strategies that helped her raise her average booking from around $3,500 to $6,500 in less than a year.
We dive into breaking into the luxury wedding market, raising your prices with confidence, attracting better clients, and building relationships with planners that lead to higher-end bookings.
If you’re a wedding photographer or filmmaker who wants to grow your business, book higher-paying clients, and step into the luxury market, this episode is for you.
And thank you to VidFlow for sponsoring today's episode. Level up your delivery experience at https://vidflow.co/thelevelupco
Timestamps: 00:00 - 01:15 | Editing Backlogs & The Case for Outsourcing Video Editing 01:16 - 03:09 | Podcast Introduction & Luxury Mastermind Success Story 03:10 - 10:00 | Finding the Right Market: Pivoting to Chicago Weddings 10:01 - 18:00 | Branding, Niching Down & Communicating Like a Luxury Vendor 18:01 - 28:00 | Inside the Mastermind: Systems, Client Experience & Raising Prices 28:01 - 36:00 | Luxury Market Sales: Booking Faster with Clear Communication 36:01 - 43:54 | Pricing Confidence, Demand Strategy & Long-Term Business Goals
The Level Up Co. Resources: - Wedding Planner Email Templates: https://thelevelupco.com/planner-email-template-bundle - Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle - Elevated Shot List: https://thelevelupco.com/elevated-shot-list - The Luxury Framework Course: https://thelevelupco.com/theluxuryframework - The Luxury Pricing Mini Course: https://thelevelupco.com/reset
Connect with Taylor , Kelley + The Level Up Co.: 🔗Instagram: https://www.instagram.com/thelevelupco/ 🔗Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/ 🔗Kelley's Instagram: https://www.instagram.com/618studios/ 💻Website: https://thelevelupco.com/
The next round of The Luxury Mastermind will start in Fall 2026! We are thrilled to welcome you inside our signature 8 week program. Learn more + save your seat here >> https://thelevelupco.com/mastermind
📲 Love this episode? Screenshot and share it on social media! Tag us on Instagram at @TheLevelUpCo and let us know your biggest takeaway.
The Level Up Co. Resources: - Wedding Planner Email Templates: https://thelevelupco.com/planner-email-template-bundle - Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle - Elevated Shot List: https://thelevelupco.com/elevated-shot-list - The Luxury Framework Course: https://thelevelupco.com/theluxuryframework - The Luxury Pricing Mini Course: https://thelevelupco.com/reset
Connect with Taylor , Kelley + The Level Up Co.: 🔗Instagram: https://www.instagram.com/thelevelupco/ 🔗Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/ 🔗Kelley's Instagram: https://www.instagram.com/618studios/ 💻Website: https://thelevelupco.com/
254: From $7.5K to $15K What Changed Their Wedding Photography Business
03 mars 2026
00:39:45
So many wedding photographers and filmmakers believe there’s a ceiling on their income.
That $7,500 packages are “just how it is.” That planners are gatekeepers. That luxury clients aren’t for them.
In this episode, we sit down with Alyssa and Matt, a husband-and-wife photography team who shattered that belief. They went from hoping for a $7,500 booking to landing a $15,000 wedding before Mastermind was even over.
But the real shift wasn’t just pricing. It was mindset. They moved from scarcity to abundance. From skepticism to confidence. From playing small to thinking bigger.
We talk about raising your wedding photography prices, building genuine planner relationships, creating a high-touch client experience, and redefining what it means to be “local” in today’s luxury wedding market.
Here’s the truth: you can only win if you decide to GO FOR IT.
There is no ceiling. You are more capable than you think. The question is… are you ready to move? 🚀
The next round of The Luxury Mastermind will start in Fall 2026! We are thrilled to welcome you inside our signature 8 week program. Learn more + save your seat here >> https://thelevelupco.com/mastermind
📲 Love this episode? Screenshot and share it on social media! Tag us on Instagram at @TheLevelUpCo and let us know your biggest takeaway.
The Level Up Co. Resources: - Wedding Planner Email Templates: https://thelevelupco.com/planner-email-template-bundle - Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle - Elevated Shot List: https://thelevelupco.com/elevated-shot-list - The Luxury Framework Course: https://thelevelupco.com/theluxuryframework - The Luxury Pricing Mini Course: https://thelevelupco.com/reset
Connect with Taylor , Kelley + The Level Up Co.: 🔗Instagram: https://www.instagram.com/thelevelupco/ 🔗Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/ 🔗Kelley's Instagram: https://www.instagram.com/618studios/ 💻Website: https://thelevelupco.com/
253: If Your Wedding Business Isn’t Growing, It’s Time to Prune
24 févr. 2026
00:30:35
We can shoot more. We can post more. We can work harder. But if we never refine what we’re building, growth eventually stalls.
A rose garden doesn’t flourish just because it gets sunlight and water. It flourishes because it’s pruned with intention. The same is true for your wedding photography or filmmaking business.
In this episode, we’re talking about what it actually takes to elevate: archiving old work, refreshing your portfolio, upgrading your client experience, and letting go of habits that no longer reflect the level you’re stepping into.
Most creatives think the answer is adding more. More marketing. More weddings. More hustle. But real momentum comes from knowing what to remove. You can only bloom if you’re willing to prune 🌿
And thank you to VidFlow for sponsoring today's episode. Level up your delivery experience at https://vidflow.co/thelevelupco
Timestamps: 00:00 - 10:30 | From Backlog to Bloom: Outsourcing, Hybrid Conference & The Rose Garden Analogy 10:31 - 20:30 | Water, Sunlight & Fertilizer: The Basics of Marketing, Visibility & Showpiece Work 20:31 - 26:30 | The Power of Pruning: Archiving, Refining & Letting Go to Elevate Your Brand 26:31 - 29:30 | Quarterly Refresh Cycles & Intentional Business Maintenance 29:31 - 30:23 | Mastermind Invitation & Community Momentum
The next round of The Luxury Mastermind will start in Fall 2026! We are thrilled to welcome you inside our signature 8 week program. Learn more + save your seat here >> https://thelevelupco.com/mastermind
📲 Love this episode? Screenshot and share it on social media! Tag us on Instagram at @TheLevelUpCo and let us know your biggest takeaway.
The Level Up Co. Resources: - Wedding Planner Email Templates: https://thelevelupco.com/planner-email-template-bundle - Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle - Elevated Shot List: https://thelevelupco.com/elevated-shot-list - The Luxury Framework Course: https://thelevelupco.com/theluxuryframework - The Luxury Pricing Mini Course: https://thelevelupco.com/reset
Connect with Taylor , Kelley + The Level Up Co.: 🔗Instagram: https://www.instagram.com/thelevelupco/ 🔗Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/ 🔗Kelley's Instagram: https://www.instagram.com/618studios/ 💻Website: https://thelevelupco.com/
252: Community Matters More Than You Think
17 févr. 2026
00:30:19
We can work hard. We can set big goals. We can stay consistent. But if we’re constantly sharing those goals with people who doubt us, downplay them, or don’t understand them, it slowly chips away at our confidence.
We are the product of the energy around us.
In this episode, we talk about building a business village that pushes us forward instead of pulling us back. Because wedding photographers and filmmakers often work in isolation, and isolation can stunt momentum. We’ve seen it over and over again. When creatives step into rooms filled with growth-minded entrepreneurs, their confidence rises, their pricing increases, and their businesses expand.
We all start at the same starting line. The difference is who we allow to influence us along the way.
You can only win if you decide to GO FOR IT 🏃♀️ And it’s a whole lot easier to go for it when you’re surrounded by people doing the same.
And thank you to VidFlow for sponsoring today's episode. Level up your delivery experience at https://vidflow.co/thelevelupco
Timestamps: 00:00 - 05:30 | Life Updates & Industry Events: Hybrid, Family, and Real-Life Seasons 05:31 - 12:00 | The Power of Your Circle: Business Village & Influence 12:01 - 16:00 | Energy Is Contagious: Leadership at Home and in Business 16:01 - 20:30 | Community Over Isolation: Mastermind & Collective Growth 20:31 - 24:30 | Auditing Your Inner Circle: Who’s Fueling or Draining Your Growth 24:31 - 30:06 | Taking Control of Your Environment & Raising the Standard
The next round of The Luxury Mastermind will start in Fall 2026! We are thrilled to welcome you inside our signature 8 week program. Learn more + save your seat here >> https://thelevelupco.com/mastermind
📲 Love this episode? Screenshot and share it on social media! Tag us on Instagram at @TheLevelUpCo and let us know your biggest takeaway.
The Level Up Co. Resources: - Wedding Planner Email Templates: https://thelevelupco.com/planner-email-template-bundle - Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle - Elevated Shot List: https://thelevelupco.com/elevated-shot-list - The Luxury Framework Course: https://thelevelupco.com/theluxuryframework - The Luxury Pricing Mini Course: https://thelevelupco.com/reset
Connect with Taylor , Kelley + The Level Up Co.: 🔗Instagram: https://www.instagram.com/thelevelupco/ 🔗Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/ 🔗Kelley's Instagram: https://www.instagram.com/618studios/ 💻Website: https://thelevelupco.com/
251: Why You’re Stuck (Hint: You’re Playing Too Small)
10 févr. 2026
00:29:58
So many creatives set goals that feel safe. Goals that won’t rock the boat. Goals that guarantee you won’t fail… but also won’t grow. In this conversation, we’re unpacking how playing small quietly limits your income, your opportunities, and your confidence—and what actually happens when you decide to aim higher.
We talk through real examples of saying yes before you feel ready, making strategic moves that don’t pay off immediately but compound over time, and why momentum only shows up after you take action. Growth doesn’t come from waiting until fear disappears. It comes from moving forward despite it.
This episode is for you if you’ve ever thought, “I’m not ready yet,” “That works for other people, not me,” or “I’ll do it once things slow down.” We’re breaking down why those thoughts keep you stuck, how successful creatives push past them, and what it looks like to build confidence through action instead of perfection.
You are more capable than you think. You don’t need permission, a perfect plan, or another year of overthinking. You just need to get started.
If fear has been holding you back from raising your prices, expanding your income, or stepping into bigger opportunities, this episode will challenge you to move differently—and remind you that growth is available when you decide to go for it.
Momentum is waiting. The next level is closer than it feels.
And thank you to VidFlow for sponsoring today's episode. Level up your delivery experience at https://vidflow.co/thelevelupco
Timestamps: 00:00 - 03:30 | Listener Question: Charging vs Complimentary Work for Planners 03:31 - 07:45 | Strategic Decision-Making: Evaluating ROI, Market Fit, and Relationships 07:46 - 11:30 | Calculated Risks: Industry Awareness and Portfolio Positioning 11:31 - 15:10 | Momentum & Visibility: Getting Out of Stagnation 15:11 - 18:40 | Letting Go of Old Habits: Adapting to New Seasons of Business 18:41 - 22:10 | Evolving Client Expectations & Industry Standards 22:11 - 25:45 | Mindset Shifts: Knowing Your Worth Without Blocking Growth 25:46 - 29:45 | Saying Yes Strategically: Long-Term Growth Through Openness
The next round of The Luxury Mastermind will start in Fall 2026! We are thrilled to welcome you inside our signature 8 week program. Learn more + save your seat here >> https://thelevelupco.com/mastermind
📲 Love this episode? Screenshot and share it on social media! Tag us on Instagram at @TheLevelUpCo and let us know your biggest takeaway.
The Level Up Co. Resources: - Wedding Planner Email Templates: https://thelevelupco.com/planner-email-template-bundle - Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle - Elevated Shot List: https://thelevelupco.com/elevated-shot-list - The Luxury Framework Course: https://thelevelupco.com/theluxuryframework - The Luxury Pricing Mini Course: https://thelevelupco.com/reset
Connect with Taylor , Kelley + The Level Up Co.: 🔗Instagram: https://www.instagram.com/thelevelupco/ 🔗Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/ 🔗Kelley's Instagram: https://www.instagram.com/618studios/ 💻Website: https://thelevelupco.com/
250: How to Build Momentum & Why You Need it to Succeed
03 févr. 2026
00:32:09
In this episode of The Level Up Podcast, we talk about what momentum really looks like at different stages of business and why the strategies that once worked stop working as you raise your prices and take on fewer weddings. The goal isn’t to stay busy. It’s to stay growing.
We break down the shift from volume based momentum to intentional momentum. Why fewer weddings require more strategy. Why consistent, qualified inquiries matter more than a packed calendar. And how playing it safe, even when things feel “fine,” can quietly stall your growth.
We also talk honestly about what happens when momentum slows. The scramble. The freeze. The temptation to discount or pivot just to feel busy again. And why sometimes the fastest way forward is taking a step back, getting clear, and choosing a smarter plan.
You are more capable than you think, and momentum builds the moment you decide to go for it.
Register for our free Referrals on Repeat Masterclass on February 4th https://thelevelupco.com/referrals-on-repeat
And thank you to VidFlow for sponsoring today's episode. Level up your delivery experience at https://vidflow.co/thelevelupco
Timestamps: 00:00 - 03:30 | Breaking the Editing Cycle: Why Momentum Matters 03:31 - 07:00 | Volume-Based Momentum vs. Intentional Growth 07:01 - 11:30 | Niching Down: Building Momentum With Fewer Weddings 11:31 - 15:00 | What Momentum Actually Looks Like at Higher Price Points 15:01 - 19:30 | When Momentum Slows: Fight, Flight, Freeze Reactions 19:31 - 23:30 | Rebuilding Momentum With Strategy and Humility 23:31 - 27:30 | Proof of Momentum: Student Wins and Real Results 27:31 - 31:56 | Long-Term Momentum: Strategy, Education, and Staying in Motion
The next round of The Luxury Mastermind will start in Fall 2026! We are thrilled to welcome you inside our signature 8 week program. Learn more + save your seat here >> https://thelevelupco.com/mastermind
📲 Love this episode? Screenshot and share it on social media! Tag us on Instagram at @TheLevelUpCo and let us know your biggest takeaway.
The Level Up Co. Resources: - Wedding Planner Email Templates: https://thelevelupco.com/planner-email-template-bundle - Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle - Elevated Shot List: https://thelevelupco.com/elevated-shot-list - The Luxury Framework Course: https://thelevelupco.com/theluxuryframework - The Luxury Pricing Mini Course: https://thelevelupco.com/reset
Connect with Taylor , Kelley + The Level Up Co.: 🔗Instagram: https://www.instagram.com/thelevelupco/ 🔗Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/ 🔗Kelley's Instagram: https://www.instagram.com/618studios/ 💻Website: https://thelevelupco.com/
249: Why Being Fully Booked Isn’t the Goal for Wedding Creatives
27 janv. 2026
00:37:58
So many photographers and filmmakers are doing all the “right” things and still feel stuck. You’re booked, but not excited. Busy, but not progressing. Your goals feel safe. Too safe. And more often than not, that safety is rooted in fear. Fear of saying no. Fear of raising prices. Fear of outgrowing the market you’re in. Fear of believing you’re capable of more.
In this episode, we talk about the shift from booking everything to booking intentionally. Why filling your calendar too early can limit your growth. How visibility, pricing, brand perception, and client experience all work together. And why raising your prices without increasing value almost always leads to frustration and stalled momentum.
We share real examples from our own businesses and from the luxury and hospitality world to show why experience, not just talent, separates entry-level brands from premium ones. The small details. The order of operations. The refinement that comes from repetition. Growth isn’t about flipping a switch. It’s about building layer by layer and adjusting when something no longer fits.
You are more capable than you think. You are not behind. And you’re allowed to want more from your business than just staying booked. Momentum builds when you decide to go for it, even if you don’t have it all figured out yet.
What fears are holding you back from your next level right now?
If you’re ready to stop playing small and start building a business that actually supports the life you want, this episode is for you.
00:00 - 04:30 | Setting the Stage: Goals, Growth Seasons & Looking Ahead 04:31 - 10:30 | Booking vs. Opportunity: Scarcity, Calendar Control & Saying No 10:31 - 17:45 | From Volume to Intentionality: Visibility, Pricing & Market Shifts 17:46 - 22:45 | Raising Prices the Right Way: Value, Brand Perception & Experience 22:46 - 30:30 | Luxury Client Experience: Hospitality, Etiquette & Industry Nuance 30:31 - 34:45 | Second Shooting to Lead Shooter: Building Your Own Brand Authority 34:46 - 37:45 | Long-Term Growth Mindset: Continuous Refinement & Staying in Motion
The next round of The Luxury Mastermind will start in Fall 2026! We are thrilled to welcome you inside our signature 8 week program. Learn more + save your seat here >> https://thelevelupco.com/mastermind
📲 Love this episode? Screenshot and share it on social media! Tag us on Instagram at @TheLevelUpCo and let us know your biggest takeaway.
The Level Up Co. Resources: - Wedding Planner Email Templates: https://thelevelupco.com/planner-email-template-bundle - Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle - Elevated Shot List: https://thelevelupco.com/elevated-shot-list - The Luxury Framework Course: https://thelevelupco.com/theluxuryframework - The Luxury Pricing Mini Course: https://thelevelupco.com/reset
Connect with Taylor , Kelley + The Level Up Co.: 🔗Instagram: https://www.instagram.com/thelevelupco/ 🔗Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/ 🔗Kelley's Instagram: https://www.instagram.com/618studios/ 💻Website: https://thelevelupco.com/
248: Unhinged Client Requests & Wedding Industry Truths No One Talks About
20 janv. 2026
00:38:04
In this episode, we are pulling back the curtain on the wedding industry and share the real conversations that usually only happen behind the scenes. From unhinged client requests and early-career mistakes to red flags, pet peeves, and the boundaries that actually protect your creativity and your income, this episode is equal parts honest, educational, and entertaining.
We’ve both been there. Saying yes when we should’ve said no. Offering things that sounded great on paper but burned us out in real life. Ignoring our gut because we wanted the booking. Over time, those decisions taught us powerful lessons about pricing, positioning, professionalism, and staying in our own lane as creative business owners. This conversation dives into what we’ve learned after nearly two decades in the wedding industry, why “more” isn’t always better, and how clarity in your brand, boundaries, and communication changes everything.
If you’ve ever felt frustrated on a wedding day, unsure how to handle client expectations, overwhelmed by industry advice, or conflicted about how to grow without losing yourself creatively, this episode is for you. We’re talking about what actually moves the needle, what advice we disagree with, and how to build a business that feels aligned, profitable, and sustainable long-term.
Sometimes growth doesn’t come from doing more. It comes from doing things differently.
Listen in, laugh with us, and take what resonates as you continue building a business you’re proud of.
Timestamps: 00:00 - 06:15 | Catching Up & Life Updates: Personal Stories, Family, and Industry Context 06:16 - 14:00 | Unhinged Client Requests & Early-Career Lessons Learned 14:01 - 20:30 | Red Flags, Boundaries, and Professional Standards with Clients & Teams 20:31 - 28:30 | Industry Hot Takes: Pricing, Automation, Branding, and Staying in Your Lane 28:31 - 36:30 | Wedding Day Pet Peeves: Collaboration Breakdowns & Content Overload 36:31 - 40:27 | Final Reflections: Industry Culture, Professional Respect & Listener Engagement
The next round of The Luxury Mastermind will start in Fall 2026! We are thrilled to welcome you inside our signature 8 week program. Learn more + save your seat here >> https://thelevelupco.com/mastermind
📲 Love this episode? Screenshot and share it on social media! Tag us on Instagram at @TheLevelUpCo and let us know your biggest takeaway.
The Level Up Co. Resources: - Wedding Planner Email Templates: https://thelevelupco.com/planner-email-template-bundle - Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle - Elevated Shot List: https://thelevelupco.com/elevated-shot-list - The Luxury Framework Course: https://thelevelupco.com/theluxuryframework - The Luxury Pricing Mini Course: https://thelevelupco.com/reset
Connect with Taylor , Kelley + The Level Up Co.: 🔗Instagram: https://www.instagram.com/thelevelupco/ 🔗Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/ 🔗Kelley's Instagram: https://www.instagram.com/618studios/ 💻Website: https://thelevelupco.com/
247: The Real Reason Niching Down Attracts Luxury Wedding Clients
13 janv. 2026
00:40:15
What if the thing holding your business back isn’t your talent or the market, but your hesitation to let go?
In this episode of The Level Up Podcast, we sit down with Cheyenne of Cheyenne Films to talk about the power of niching down, choosing specialization over being everything to everyone, and making strategic decisions that actually move the needle. Cheyenne shares her journey from offering everything under the sun to going all-in on filmmaking, and how that clarity transformed her brand, her confidence, and her momentum.
We dive into why luxury clients value specialists, how rebranding is about more than aesthetics, and what it looks like to align your business with the planners, vendors, and venues you want to work alongside. We also have an honest conversation about building a business through major life transitions, including pregnancy, postpartum, and motherhood, and why simplifying your offerings can open the door to more sustainability and growth.
If you’re a wedding photographer or filmmaker feeling stretched thin, creatively unfulfilled, or stuck trying to please everyone, this episode will challenge you to think bigger, simplify your approach, and commit to where you’re headed next.
You are more capable than you think. Clarity creates momentum. And growth starts when you decide to GO FOR IT.
Save your seat now for our brand new Magnetic Brand Masterclass where we walk through what it really looks like to build a brand that attracts the right clients, better opportunities, and sustainable growth here https://thelevelupco.com/masterclass
Timestamps:
00:00 - 03:24 | Life, Business, and Setting the Tone for a New Season 03:25 - 07:54 | From Doing Everything to Realizing It Wasn’t Working 07:55 - 12:41 | Niching Down, Specializing, and Rebranding with Intention 12:42 - 18:01 | Aligning Your Brand with Luxury Clients and Creative Partners 18:02 - 26:23 | Motherhood, Time Management, and Redefining Success 26:24 - 40:15 | Sustainability, Letting Go of Scarcity, and Long-Term Growth
The next round of The Luxury Mastermind will start in Fall 2026! We are thrilled to welcome you inside our signature 8 week program. Learn more + save your seat here >> https://thelevelupco.com/mastermind
📲 Love this episode? Screenshot and share it on social media! Tag us on Instagram at @TheLevelUpCo and let us know your biggest takeaway.
The Level Up Co. Resources: - Wedding Planner Email Templates: https://thelevelupco.com/planner-email-template-bundle - Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle - Elevated Shot List: https://thelevelupco.com/elevated-shot-list - The Luxury Framework Course: https://thelevelupco.com/theluxuryframework - The Luxury Pricing Mini Course: https://thelevelupco.com/reset
Connect with Taylor , Kelley + The Level Up Co.: 🔗Instagram: https://www.instagram.com/thelevelupco/ 🔗Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/ 🔗Kelley's Instagram: https://www.instagram.com/618studios/ 💻Website: https://thelevelupco.com/
246: How Wedding Creatives Go From Overlooked to Fully Booked
06 janv. 2026
00:22:42
The new year always gives us that fresh-start feeling. A little more clarity. A little more motivation. And a quiet nudge that maybe this is the year things finally shift.
In today’s episode, we’re kicking off 2026 by talking honestly about visibility, branding, and what it actually takes to become in demand as a wedding photographer or filmmaker. Not just busy. Not just posting. But booking the kind of clients and weddings that move the needle and light us up creatively.
So many of us are doing all the “right” things and still feel invisible. We’re showing up online. We’re posting consistently. We’re trying to keep up with trends. And yet the bookings don’t always reflect the effort.
And the truth is, visibility alone isn’t enough.
In this conversation, we’re introducing the framework behind our brand new Magnetic Brand Masterclass and walking through what it really looks like to build a brand that attracts the right clients, better opportunities, and sustainable growth. We talk through who we’re actually trying to reach, what we’re putting out into the world, where we’re showing up, and why getting clear on our deeper motivation matters more than ever as we scale.
Timestamps: 00:00 - 02:10 | Welcome to 2026: Setting the Tone for Growth 02:11 - 04:18 | Introducing the Magnetic Brand Masterclass 04:19 - 10:23 | The “Who”: Defining Your Ideal Client & Brand Clarity 10:24 - 16:45 | The “What”: Curating Work That Attracts the Right Clients 16:46 - 19:51 | The “Where”: Choosing the Right Platforms for Visibility 19:52 - 22:12 | Your “Why”: Motivation, Fulfillment, and Scaling in 2026
The next round of The Luxury Mastermind will start in Fall 2026! We are thrilled to welcome you inside our signature 8 week program. Learn more + save your seat here >> https://thelevelupco.com/mastermind
📲 Love this episode? Screenshot and share it on social media! Tag us on Instagram at @TheLevelUpCo and let us know your biggest takeaway.
The Level Up Co. Resources: - Wedding Planner Email Templates: https://thelevelupco.com/planner-email-template-bundle - Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle - Elevated Shot List: https://thelevelupco.com/elevated-shot-list - The Luxury Framework Course: https://thelevelupco.com/theluxuryframework - The Luxury Pricing Mini Course: https://thelevelupco.com/reset
Connect with Taylor , Kelley + The Level Up Co.: 🔗Instagram: https://www.instagram.com/thelevelupco/ 🔗Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/ 🔗Kelley's Instagram: https://www.instagram.com/618studios/ 💻Website: https://thelevelupco.com/
245: 2025 Wrapped: What Worked, What Didn’t, and What We’re Taking Into 2026
30 déc. 2025
00:59:25
This episode is a year-end exhale and a mindset reset.
We are closing out 2025 with an honest reflection on the growth, risks, and decisions that shaped the year. From expanding revenue beyond weddings, to building League, to redefining what it means to work hard without burning out, this conversation pulls back the curtain on what real evolution in business actually looks like.
If you’ve been feeling torn between wanting more and wondering if you’re doing too much, this episode will hit home. We talk about diversification as a path to freedom, networking with intention, pricing with logic instead of emotion, and why loving your work isn’t something to apologize for.
If you’ve been setting goals too small. If fear has been keeping you comfortable. If you’re waiting for the “right time” to go all in.
Let this be your reminder: momentum comes from movement.
2026 is around the corner. You don’t need permission. You just need to decide to GO FOR IT.
Timestamps: 00:00 - 04:00 | Year-End Reflections & Community Gratitude 04:01 - 10:30 | Revenue Diversification & The Revenue Multiplier 10:31 - 17:30 | Speaking, Branding, and Personal Milestones 17:31 - 24:30 | The Luxury Mastermind & Building League 24:31 - 34:00 | Networking Strategy, Industry Events & Engage 34:01 - 44:00 | Entrepreneur Identity, Work Ethic & Mindset Shifts 44:01 - 52:00 | Business Metrics, Pricing Conversations & Growth 52:01 - 59:00 | Health, Balance, 2026 Vision & Closing Thoughts
The next round of The Luxury Mastermind will start in Fall 2026! We are thrilled to welcome you inside our signature 8 week program. Learn more + save your seat here >> https://thelevelupco.com/mastermind
📲 Love this episode? Screenshot and share it on social media! Tag us on Instagram at @TheLevelUpCo and let us know your biggest takeaway.
The Level Up Co. Resources: - Wedding Planner Email Templates: https://thelevelupco.com/planner-email-template-bundle - Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle - Elevated Shot List: https://thelevelupco.com/elevated-shot-list - The Luxury Framework Course: https://thelevelupco.com/theluxuryframework - The Luxury Pricing Mini Course: https://thelevelupco.com/reset
Connect with Taylor , Kelley + The Level Up Co.: 🔗Instagram: https://www.instagram.com/thelevelupco/ 🔗Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/ 🔗Kelley's Instagram: https://www.instagram.com/618studios/ 💻Website: https://thelevelupco.com/
244: Communicating Effectively with Wedding Planners
23 déc. 2025
00:25:37
Today we are running back the tapes with one of your favorite episodes from 2023! Enjoy this rerun and hope you are having a wonderful holiday season!
As you grow into higher-end weddings, your ability to communicate with planners becomes just as important as your filmmaking or photography. In this episode, Taylor and Kelley break down the key shifts wedding creatives need to make to build trust, stay professional, and become planner favorites.
In this episode, we cover: ✅ How communication changes when planners are involved ✅ Common mistakes to avoid when working with planners ✅ How to be a respectful, proactive creative partner ✅ When it's appropriate to contact the couple directly ✅ How to position yourself for future planner referrals
🎯 Want to become the creative planners want to work with? This episode will show you how to stand out through smart, respectful communication.
00:00 – 03:00 | Introduction 03:00 – 08:00 | The Shift from Client-Facing to Planner-Facing 08:00 – 14:00 | Do’s & Don’ts of Planner Communication 14:00 – 20:00 | When and How to Communicate Directly with the Couple 20:00 – 25:00 | Building Long-Term Planner Relationships
The next round of The Luxury Mastermind will start in Fall 2026! We are thrilled to welcome you inside our signature 8 week program. Learn more + save your seat here >> https://thelevelupco.com/mastermind
📲 Love this episode? Screenshot and share it on social media! Tag us on Instagram at @TheLevelUpCo and let us know your biggest takeaway.
The Level Up Co. Resources: - Wedding Planner Email Templates: https://thelevelupco.com/planner-email-template-bundle - Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle - Elevated Shot List: https://thelevelupco.com/elevated-shot-list - The Luxury Framework Course: https://thelevelupco.com/theluxuryframework - The Luxury Pricing Mini Course: https://thelevelupco.com/reset
Connect with Taylor , Kelley + The Level Up Co.: 🔗Instagram: https://www.instagram.com/thelevelupco/ 🔗Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/ 🔗Kelley's Instagram: https://www.instagram.com/618studios/ 💻Website: https://thelevelupco.com/
243: Why Your Wedding Day Energy Matters More Than You Think
16 déc. 2025
00:45:53
This week on the show, we sat down with Liza Kirk to talk about something we rarely highlight in the wedding industry: your energy on a wedding day. Your presence can shape the entire experience for your couple, and once you learn how to read the room, support them emotionally, and show up with confidence, everything shifts in your favor.
Liza spent years moving from rural markets into bigger cities and higher-end events. For a long time, she believed her work needed to fit a certain look to belong in the luxury space. The moment she let go of that belief and leaned into her true artistic style, her business began to open up in new ways.
She realized that her perspective, her voice, and the way she cares for people were the things her clients valued most. Not the trend. Not the mold. Her.
If you have been hesitating or talking yourself out of leveling up because your work looks different or you do things your own way, this is the reminder that you are capable of more than you think. There is room for your artistry. There is room for your growth.
Let this episode encourage you to step with more intention, build deeper trust with planners, and see yourself as the luxury creative you are becoming.
If you are ready for more support, community, and momentum, join us inside LEAGUE and step into your next chapter with confidence.
Timestamps: 00:00–02:17 | Meet Liza + Entering the Industry 02:17–05:31 — Expanding Markets + Outgrowing Your Local Scene 05:31–10:01 | Wedding Day Energy: Golden Retriever vs. Black Cat 10:01–17:25 — Emotional Intelligence on Wedding Days 17:25–26:04 | Navigating Family Dynamics + Protecting the Couple 26:04–36:20 — Evolving Style: From Trends to True Artistry 36:20–42:15 | Pricing Growth, Planner Relationships + 2026 Goals
The next round of The Luxury Mastermind will start in Fall 2026! We are thrilled to welcome you inside our signature 8 week program. Learn more + save your seat here >> https://thelevelupco.com/mastermind
📲 Love this episode? Screenshot and share it on social media! Tag us on Instagram at @TheLevelUpCo and let us know your biggest takeaway.
The Level Up Co. Resources: - Wedding Planner Email Templates: https://thelevelupco.com/planner-email-template-bundle - Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle - Elevated Shot List: https://thelevelupco.com/elevated-shot-list - The Luxury Framework Course: https://thelevelupco.com/theluxuryframework - The Luxury Pricing Mini Course: https://thelevelupco.com/reset
Connect with Taylor , Kelley + The Level Up Co.: 🔗Instagram: https://www.instagram.com/thelevelupco/ 🔗Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/ 🔗Kelley's Instagram: https://www.instagram.com/618studios/ 💻Website: https://thelevelupco.com/
242: DEBRIEF: 3 day FAM TRIP in Hawaii
09 déc. 2025
00:32:25
This week on the podcast, we are sharing what really happens when a big opportunity shows up out of the blue and you have to decide whether to go for it or play it safe. Kelley walks through her Four Seasons Lanai FAM trip, the whirlwind four day turnaround, and the creative growth that came from trusting herself and saying yes even when it felt overwhelming.
This episode is about rising to the moment. The kind of moment that stretches you in the best way and reminds you that you are more capable than you think. Hearing how she handled approvals, travel, solo shooting days, next morning edits, and building real relationships with top planners will give you a clear look at what is possible when you choose to bet on yourself.
Opportunities like this are not reserved for other people. They are available to anyone willing to show up, take action, and step into something bigger than their comfort zone. One small yes can shift the entire path of your business.
Tune in to this episode to hear the full story and take away the exact inspiration you need for your next big leap.
Timestamps 00:00–03:11 | Introduction, Series Wrap-Up & Podcast Updates 03:11–07:06 | What a FAM Trip Is & Why It Matters in the Luxury Market 07:06–12:34 | The Last-Minute Invite: Approvals, Logistics & Preparing in Four Days 12:34–18:03 | Balancing Business, Motherhood & Opportunity: Saying Yes When It Counts 18:03–24:09 | Behind the Scenes of the FAM Trip: Shooting, Editing & Solo Workflow 24:09–28:30 | Relationship Building: Planner Conversations, Visibility & New Leads 28:30–32:13 | Creative Flexibility, Evolving Style & Closing Thoughts
The next round of The Luxury Mastermind will start in Fall 2026! We are thrilled to welcome you inside our signature 8 week program. Learn more + save your seat here >> https://thelevelupco.com/mastermind
📲 Love this episode? Screenshot and share it on social media! Tag us on Instagram at @TheLevelUpCo and let us know your biggest takeaway.
The Level Up Co. Resources: - Wedding Planner Email Templates: https://thelevelupco.com/planner-email-template-bundle - Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle - Elevated Shot List: https://thelevelupco.com/elevated-shot-list - The Luxury Framework Course: https://thelevelupco.com/theluxuryframework - The Luxury Pricing Mini Course: https://thelevelupco.com/reset
Connect with Taylor , Kelley + The Level Up Co.: 🔗Instagram: https://www.instagram.com/thelevelupco/ 🔗Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/ 🔗Kelley's Instagram: https://www.instagram.com/618studios/ 💻Website: https://thelevelupco.com/
241: DEBRIEF: Same Venue, Two Completely Different Experiences
02 déc. 2025
00:39:40
This week on the podcast, Taylor and Kelley walk through two weddings we filmed just weeks apart at the same venue, Santa Lucia Preserve. If you have ever worked a massive property with no cell service, winding roads, and multiple locations that all demand precision and calm, you will feel this one.
We break down the experience of navigating first looks in the Redwoods, dealing with rain delays, swatting off bugs, trusting our team when we cannot communicate, and staying composed when timelines shift unexpectedly. You will also hear the story of how a drone ended up in a very tall oak tree. The memory card survived. The drone did not.
This episode is full of practical takeaways for anyone working in the luxury market. We talk through managing complex timelines, becoming the easy choice for planners, and building strong relationships with photographers that lead to real referrals. These are the skills that elevate your career and help you stand out in rooms that matter.
We also share a deeper look at LEAGUE, our private networking community for photographers, filmmakers, and planners who want real connection and real opportunity. If you know it is time to grow your circle in a more intentional way, this conversation will give you clarity on where to begin.
It is a good one, and we are excited for you to tune in.
Timestamps 00:00–02:00 | Introduction + Reflection on Last Week’s Episode 02:00–05:30 — Two Weddings at Santa Lucia Preserve + First Impressions 05:30–10:40 | Navigating Logistics: No Cell Service, Routes, Team Communication 10:40–15:50 — Redwoods Portraits, Buggy Ceremony Sites + Multi-Location Timelines 15:50–20:45 | Rain Delays, Guest Movement, Gear Drops + Trusting Your Team 20:45–27:30 — Drone Crash, Travel Costs, Pricing Education + Vendor Etiquette 27:30–39:27 | Photographer Collaboration, Super 8 Moments, LEAGUE Overview + Next Week’s Preview
The next round of The Luxury Mastermind will start in Fall 2026! We are thrilled to welcome you inside our signature 8 week program. Learn more + save your seat here >> https://thelevelupco.com/mastermind
📲 Love this episode? Screenshot and share it on social media! Tag us on Instagram at @TheLevelUpCo and let us know your biggest takeaway.
The Level Up Co. Resources: - Wedding Planner Email Templates: https://thelevelupco.com/planner-email-template-bundle - Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle - Elevated Shot List: https://thelevelupco.com/elevated-shot-list - The Luxury Framework Course: https://thelevelupco.com/theluxuryframework - The Luxury Pricing Mini Course: https://thelevelupco.com/reset
Connect with Taylor , Kelley + The Level Up Co.: 🔗Instagram: https://www.instagram.com/thelevelupco/ 🔗Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/ 🔗Kelley's Instagram: https://www.instagram.com/618studios/ 💻Website: https://thelevelupco.com/
240: Debrief: Navigating Grief in the Wedding Industry
25 nov. 2025
00:27:25
In this week’s debrief, the conversation turns toward one of the most personal chapters shared on the podcast. Instead of highlighting a luxury wedding or a creative challenge behind the scenes, this episode opens the door to real life and the quiet moments that unfold beyond the work.
While preparing for a September wedding, the week was shaped by the final days of a beloved grandmother’s life. Balancing deep grief with the responsibility of showing up for a wedding day required a level of emotional strength that can only come from navigating something tender and profound.
The wedding industry often shines a light on the beauty, the wins, and the artistry, but it rarely shows the very human experiences happening behind the scenes. This episode offers a look into what it means to honor commitments while also honoring your heart, and how meaningful it is to have community that understands the emotional weight of this work.
A gentle reminder for anyone moving through a heavy season that you are not alone, and there is space here for the real, human parts of this work.
Timestamps: 00:00–03:33 | Entering the Winter Season + Debrief Series Context 03:33–06:16 — Black Friday Announcements + Offers 06:16–10:53 | Backstory: Family, Health Decline, and the Week Before the Wedding 10:53–17:44 — The Wedding Day While Grieving 17:44–24:29 | Real-Life Challenges Behind the Wedding Industry 24:29–27:13 — Closing Reflections + Upcoming Debrief Episodes
The next round of The Luxury Mastermind will start in Fall 2026! We are thrilled to welcome you inside our signature 8 week program. Learn more + save your seat here >> https://thelevelupco.com/mastermind
📲 Love this episode? Screenshot and share it on social media! Tag us on Instagram at @TheLevelUpCo and let us know your biggest takeaway.
The Level Up Co. Resources: - Wedding Planner Email Templates: https://thelevelupco.com/planner-email-template-bundle - Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle - Elevated Shot List: https://thelevelupco.com/elevated-shot-list - The Luxury Framework Course: https://thelevelupco.com/theluxuryframework - The Luxury Pricing Mini Course: https://thelevelupco.com/reset
Connect with Taylor , Kelley + The Level Up Co.: 🔗Instagram: https://www.instagram.com/thelevelupco/ 🔗Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/ 🔗Kelley's Instagram: https://www.instagram.com/618studios/ 💻Website: https://thelevelupco.com/
239: DEBRIEF: Legacy Client in Laguna Beach
18 nov. 2025
00:30:45
We’re continuing our Debrief Series, where we pull back the curtain on our biggest weddings of the season and share what really happens behind the scenes.
In this episode, Kelley walks through the story of a legacy client family that has trusted 618 Studios for over a decade, four daughters, four weddings, and countless lessons about what it means to serve with excellence, build connection, and create work that stands the test of time.
From building lifelong client relationships to evolving your artistry as the industry shifts, this episode is packed with insights that will remind you what matters most in building a sustainable, high-end brand.
We talk about legacy, loyalty, and the power of being known for how you make people feel. Because luxury isn’t just about price, it’s about trust, experience, and consistency over time.
If you’ve ever wondered how to turn clients into lifelong supporters or how to adapt your brand while staying true to your identity, this one’s for you.
🎧 Tune in to learn how to strengthen your client relationships, elevate your reputation, and position yourself as the go-to choice in your market.
00:00–01:09 | Introduction and Series Continuation 01:09–03:16 — Legacy Client Story: Four Sisters, One Brand Connection 03:16–07:19 | Building Loyalty Through Relationships + Service 07:19–13:36 — Inside the Montage Laguna Wedding 13:36–20:19 | Creative Challenges, Scale Shifts, New Perspectives 20:19–29:17 — Evolving Artistry, Adapting Style, Attracting Modern Clients 29:17–30:45 | Closing Reflections + Next Week’s Preview
The next round of The Luxury Mastermind will start in Fall 2026! We are thrilled to welcome you inside our signature 8 week program. Learn more + save your seat here >> https://thelevelupco.com/mastermind
📲 Love this episode? Screenshot and share it on social media! Tag us on Instagram at @TheLevelUpCo and let us know your biggest takeaway.
The Level Up Co. Resources: - Wedding Planner Email Templates: https://thelevelupco.com/planner-email-template-bundle - Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle - Elevated Shot List: https://thelevelupco.com/elevated-shot-list - The Luxury Framework Course: https://thelevelupco.com/theluxuryframework - The Luxury Pricing Mini Course: https://thelevelupco.com/reset
Connect with Taylor , Kelley + The Level Up Co.: 🔗Instagram: https://www.instagram.com/thelevelupco/ 🔗Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/ 🔗Kelley's Instagram: https://www.instagram.com/618studios/ 💻Website: https://thelevelupco.com/
238: DEBRIEF: 2 Day Napa Wedding
11 nov. 2025
00:38:12
We’re continuing our Debrief Series where we pull back the curtain on our biggest weddings of the season and share the real stories, lessons, and creative decisions that shaped them.
In this episode, Taylor takes you behind the scenes of a two-day Napa Valley celebration, one of her most colorful, high-energy, and portfolio-worthy weddings yet. From navigating vendor boundaries with confidence to protecting your brand presence online, she shares the exact mindset and strategy that allowed her to lead with authority and deliver work she’s truly proud of.
This episode is for the wedding filmmaker or photographer who is ready to step into the luxury market, refine their client experience, and claim their place at the top of their craft.
🎧 Tune in to learn how to protect your creative work, elevate your reputation, and show up like the luxury professional you already are.
00:00–02:20 | Introduction + Series Setup 02:20–05:17 | Napa Wedding Overview + Client Feedback 05:17–10:21 | Vendor Boundaries + Protecting Your Brand 10:21–17:13 | Team Building, Travel + Welcome Party 17:13–25:14 | Wedding Day Highlights + Real-Time Problem Solving 25:14–38:12 | Creative Takeaways, Lessons + League Update
The next round of The Luxury Mastermind will start in Fall 2026! We are thrilled to welcome you inside our signature 8 week program. Learn more + save your seat here >> https://thelevelupco.com/mastermind
📲 Love this episode? Screenshot and share it on social media! Tag us on Instagram at @TheLevelUpCo and let us know your biggest takeaway.
The Level Up Co. Resources: - Wedding Planner Email Templates: https://thelevelupco.com/planner-email-template-bundle - Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle - Elevated Shot List: https://thelevelupco.com/elevated-shot-list - The Luxury Framework Course: https://thelevelupco.com/theluxuryframework - The Luxury Pricing Mini Course: https://thelevelupco.com/reset
Connect with Taylor , Kelley + The Level Up Co.: 🔗Instagram: https://www.instagram.com/thelevelupco/ 🔗Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/ 🔗Kelley's Instagram: https://www.instagram.com/618studios/ 💻Website: https://thelevelupco.com/
237: DEBRIEF: Destination Wedding in Maui
06 nov. 2025
00:41:30
We’re continuing our new Debrief Series, where we pull back the curtain on real weddings and share what it looks like to lead, create, and grow behind the scenes.
In today’s episode, we’re talking about the incredible destination wedding Kelley filmed in Maui. A multi-day celebration that pushed creative limits, tested logistics, and reminded us why preparation and mindset matter more than anything else when you’re working in the luxury space. From travel planning and team dynamics to handling unpredictable weather and delivering a seamless client experience, Kelley shares the real lessons that come with capturing destination weddings at this level.
If you’ve ever dreamed of traveling for weddings or stepping into the world of destination work, this conversation is full of the perspective and inspiration you need to take that next step with confidence.
Because growth doesn’t happen in your comfort zone. It happens when you challenge yourself to say yes to the opportunities that feel a little bigger than you’re ready for.
Timestamps: 00:00 – 01:15 | Introduction to the Debrief Series and Maui Wedding Overview 01:15 – 05:15 | Booking the Wedding and Choosing Between Multiple Opportunities 05:15 – 08:45 | Legacy Clients, Planner Relationships, and Family Dynamics 08:45 – 13:30 | Travel, Childcare Logistics, and Managing Destination Work 13:30 – 20:30 | Packing, Flying with Gear, and Travel Tips for Filmmakers 20:30 – 25:30 | Overcoming Weather Challenges and Handling Ceremony Audio 25:30 – 29:30 | Marketing Destination Work and Showcasing Travel Content 29:30 – 40:59 | Long-Term Goals, Destination Strategy, and Closing Reflections
The next round of The Luxury Mastermind will start in Fall 2026! We are thrilled to welcome you inside our signature 8 week program. Learn more + save your seat here >> https://thelevelupco.com/mastermind
📲 Love this episode? Screenshot and share it on social media! Tag us on Instagram at @TheLevelUpCo and let us know your biggest takeaway.
The Level Up Co. Resources: - Wedding Planner Email Templates: https://thelevelupco.com/planner-email-template-bundle - Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle - Elevated Shot List: https://thelevelupco.com/elevated-shot-list - The Luxury Framework Course: https://thelevelupco.com/theluxuryframework - The Luxury Pricing Mini Course: https://thelevelupco.com/reset
Connect with Taylor , Kelley + The Level Up Co.: 🔗Instagram: https://www.instagram.com/thelevelupco/ 🔗Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/ 🔗Kelley's Instagram: https://www.instagram.com/618studios/ 💻Website: https://thelevelupco.com/
236: DEBRIEF: 3 Day Wedding in Tahoe
28 oct. 2025
00:45:26
We’re kicking off something new and exciting, our Debrief Series. In this series, we’re taking you behind the scenes of real weddings to break down what went right, what challenged us, and the lessons that can help you grow as a creative and business owner.
In today’s episode, we’re diving into a 3-day luxury wedding weekend that Taylor filmed in Lake Tahoe. From the welcome party to the field day to the wedding itself, this event pushed every part of the process, planning, communication, teamwork, and execution. We’re unpacking what it looks like to navigate the high-pressure world of multi-day luxury weddings while maintaining confidence, leadership, and creativity at every step.
Whether you’re stepping into larger-scale productions or just want to strengthen your approach to luxury weddings, this episode gives you an honest look at the realities of filming high-end events and leading a strong team.
We’re so excited for this new series and can’t wait to share more behind-the-scenes moments that will help you build confidence, strengthen your business, and elevate the way you work.
Timestamps 00:00 – 02:00 | Introduction and New Debrief Series Launch 02:00 – 06:00 | Setting the Scene: The Biggest Wedding of 2025 06:00 – 10:00 | Team Building, Preparation, and Planner Collaboration 10:00 – 18:00 | Multi-Day Wedding Coverage and Logistics 18:00 – 27:00 | Field Day, Welcome Party, and Behind-the-Scenes Challenges 27:00 – 35:00 | Vendor Etiquette, Team Management, and Realities of Luxury Weddings 35:00 – 42:00 | Wedding Day Highlights and Production Details 42:00 – 45:26 | Confidence, Takeaways, and Series Preview
The next round of The Luxury Mastermind will start in Fall 2026! We are thrilled to welcome you inside our signature 8 week program. Learn more + save your seat here >> https://thelevelupco.com/mastermind
📲 Love this episode? Screenshot and share it on social media! Tag us on Instagram at @TheLevelUpCo and let us know your biggest takeaway.
The Level Up Co. Resources: - Wedding Planner Email Templates: https://thelevelupco.com/planner-email-template-bundle - Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle - Elevated Shot List: https://thelevelupco.com/elevated-shot-list - The Luxury Framework Course: https://thelevelupco.com/theluxuryframework - The Luxury Pricing Mini Course: https://thelevelupco.com/reset
Connect with Taylor , Kelley + The Level Up Co.: 🔗Instagram: https://www.instagram.com/thelevelupco/ 🔗Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/ 🔗Kelley's Instagram: https://www.instagram.com/618studios/ 💻Website: https://thelevelupco.com/
235: What the Diamond Industry Can Teach You About Pricing Your Work
21 oct. 2025
00:38:54
The truth is, pricing in the wedding industry isn’t just about numbers. It’s about how you position yourself, how you present your work, and how confidently you communicate your value.
In this episode, we’re breaking down the concept of perceived value through the lens of the diamond industry and what it can teach you about pricing your own services. Just like diamonds are graded by their cut, clarity, color, and carat, your brand has its own version of the “Four Cs” that determine how clients see your worth.
If you’ve ever struggled to raise your prices, felt frustrated that others in your market charge more for the same work, or wondered what it actually takes to become the “luxury” choice, this conversation is for you.
You’ll walk away with a renewed perspective on how luxury brands build trust, why curation matters more than comparison, and what small shifts can completely change how clients perceive your business.
Your work is already valuable. It’s time the world sees it that way too.
Doors to the Luxury Mastermind are now open. This is your opportunity to step into the next level of your business with strategy, clarity, and community that will support your growth every step of the way.
👉 Learn more at thelevelupco.com/workshop
00:00 – 02:09 | Mastermind Enrollment & Workshop Recap 02:10 – 06:00 | Handling Criticism and Industry Skepticism 06:01 – 10:08 | The Diamond Analogy: Pricing and Perceived Value 10:09 – 17:00 | The Four Cs Framework: Carat, Cut, Clarity, and Color 17:01 – 27:30 | Bridging the Gap: Curation, Clarity, and Brand Differentiation 27:31 – 38:49 | Client Experience, Confidence, and Final Call to Mastermind
The next round of The Luxury Mastermind will start in Fall 2026! We are thrilled to welcome you inside our signature 8 week program. Learn more + save your seat here >> https://thelevelupco.com/mastermind
📲 Love this episode? Screenshot and share it on social media! Tag us on Instagram at @TheLevelUpCo and let us know your biggest takeaway.
The Level Up Co. Resources: - Wedding Planner Email Templates: https://thelevelupco.com/planner-email-template-bundle - Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle - Elevated Shot List: https://thelevelupco.com/elevated-shot-list - The Luxury Framework Course: https://thelevelupco.com/theluxuryframework - The Luxury Pricing Mini Course: https://thelevelupco.com/reset
Connect with Taylor , Kelley + The Level Up Co.: 🔗Instagram: https://www.instagram.com/thelevelupco/ 🔗Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/ 🔗Kelley's Instagram: https://www.instagram.com/618studios/ 💻Website: https://thelevelupco.com/
234: Why Starting Over and Who You Surround Yourself With Changes Everything
14 oct. 2025
00:48:46
Every photographer and filmmaker hits that moment when they realize something has to change. The work is there, the passion is there, but the business side feels heavy. The pricing conversations, the boundaries, the burnout, the self-doubt. You start to wonder if you are really capable of building the kind of brand that commands respect, trust, and luxury-level bookings.
In this episode, we sat down with Taylor, a talented creative who made the bold decision to reinvent her business from the inside out. From raising her prices with confidence to navigating the leap into the luxury market, she shares what it truly takes to grow beyond comfort and into clarity.
The truth is, your next level is not waiting on a viral post, a new camera, or a perfect moment. It is waiting on your decision to finally step forward.
You are capable of building a brand that attracts high-end clients, of creating work that feels both meaningful and profitable, and of running a business that supports your life, not the other way around.
Doors to the Luxury Mastermind are now open. This is your opportunity to step into the next level of your business with strategy, clarity, and community that will support your growth every step of the way.
👉 Learn more at thelevelupco.com/workshop
Timestamps: 00:00 – 03:00 | Mastermind Announcement and Episode Introduction 03:00 – 10:30 | Taylor’s Journey from Planner to Photographer 10:30 – 17:00 | Pricing Growth and Shifting Toward Luxury Clients 17:00 – 23:00 | Social Media Boundaries and Professionalism in Business 23:00 – 32:00 | Networking, FAM Trips, and Building Industry Relationships 32:00 – 48:46 | Overcoming Fear, Elevating the Client Experience, and Mastermind Invitation
The next round of The Luxury Mastermind will start in Fall 2026! We are thrilled to welcome you inside our signature 8 week program. Learn more + save your seat here >> https://thelevelupco.com/mastermind
📲 Love this episode? Screenshot and share it on social media! Tag us on Instagram at @TheLevelUpCo and let us know your biggest takeaway.
The Level Up Co. Resources: - Wedding Planner Email Templates: https://thelevelupco.com/planner-email-template-bundle - Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle - Elevated Shot List: https://thelevelupco.com/elevated-shot-list - The Luxury Framework Course: https://thelevelupco.com/theluxuryframework - The Luxury Pricing Mini Course: https://thelevelupco.com/reset
Connect with Taylor , Kelley + The Level Up Co.: 🔗Instagram: https://www.instagram.com/thelevelupco/ 🔗Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/ 🔗Kelley's Instagram: https://www.instagram.com/618studios/ 💻Website: https://thelevelupco.com/
233: You Don’t Need to Go Viral to Book Luxury Wedding Clients
07 oct. 2025
00:33:39
For too long we believed that success meant playing it safe. Keep your prices low. Wait until you “deserve” to raise your rates. Build a huge following before anyone will take you seriously. Those lies kept us small, and they might be holding you back too.
The truth is, growth happens when you decide to stop waiting and start owning the value of your work. Your dream clients are not booking you because of how many Instagram followers you have or whether you bought the latest camera. They are booking you because of your artistry, your confidence, and the way you show up in your business.
This episode is your reminder that raising your prices does not push clients away, building real planner relationships is more powerful than going viral, and your most profitable year yet is closer than you think.
If you are ready to step into the business you know you are capable of building, join us for our free two-day training, Your Most Profitable Year Yet. Inside, we will show you how to shift your strategy, attract luxury clients, and make 2026 the year everything changes.
👉 Save your seat at thelevelupco.com/workshop
00:00 – 03:12 | Introduction & Training Announcement 03:12 – 06:36 | Riley’s Journey Into Filmmaking 06:36 – 10:30 | Early Career & Gen Z Branding 10:30 – 15:50 | Social Media Strategy & Viral Growth 15:50 – 22:12 | Professionalism & Planner Relationships 22:12 – 32:39 | Pricing Growth & Future Vision
The next round of The Luxury Mastermind will start in Fall 2026! We are thrilled to welcome you inside our signature 8 week program. Learn more + save your seat here >> https://thelevelupco.com/mastermind
📲 Love this episode? Screenshot and share it on social media! Tag us on Instagram at @TheLevelUpCo and let us know your biggest takeaway.
The Level Up Co. Resources: - Wedding Planner Email Templates: https://thelevelupco.com/planner-email-template-bundle - Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle - Elevated Shot List: https://thelevelupco.com/elevated-shot-list - The Luxury Framework Course: https://thelevelupco.com/theluxuryframework - The Luxury Pricing Mini Course: https://thelevelupco.com/reset
Connect with Taylor , Kelley + The Level Up Co.: 🔗Instagram: https://www.instagram.com/thelevelupco/ 🔗Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/ 🔗Kelley's Instagram: https://www.instagram.com/618studios/ 💻Website: https://thelevelupco.com/
232: Why Your Most Profitable Year Yet Is Within Reach
30 sept. 2025
01:00:39
Every year you have the choice to either stay where you are or step into the next level of your business. Too often, we hold back out of fear, fear of raising prices, fear of not being “ready,” or fear that the luxury market is only for someone else. The truth is, those fears are what keep you stuck.
In this episode, we sit down with Jaila, a wedding filmmaker who decided to stop letting fear call the shots. She shares how rebranding, shifting her mindset, and stepping into the Luxury Mastermind transformed her bookings, her confidence, and her revenue. Her story is proof that when you align your brand with the market you want to serve, opportunities start showing up in ways you never expected.
If you’ve ever questioned whether you’re capable of breaking into luxury or building a more profitable business, Jaila’s journey will inspire you to see what’s possible.
And if you’re ready to take the next step, join us for our free two-day training, Your Most Profitable Year Yet. We’ll walk you through the exact strategies you need to raise your prices with confidence and make 2026 your best year in business.
00:00 – 03:00 | Wedding Recaps, Legacy Clients, and Brand Alignment 03:00 – 07:00 | Announcing the “Most Profitable Year Yet” Workshop 07:00 – 13:00 | Introducing Guest Jayla and Her Journey Into Luxury 13:00 – 19:00 | Rebranding, Mastermind Experience, and Business Growth 19:00 – 27:00 | Money Mindset Shifts and Talking Pricing With Confidence 27:00 – 39:00 | Planner Relationships, Local Luxury Markets, and Raising Averages 39:00 – 47:00 | Learning the Luxury Market Language and Industry Etiquette 47:00 – 59:00 | Bridging the Gap, Long-Term Goals, and Consistency for Success
The next round of The Luxury Mastermind will start in Fall 2026! We are thrilled to welcome you inside our signature 8 week program. Learn more + save your seat here >> https://thelevelupco.com/mastermind
📲 Love this episode? Screenshot and share it on social media! Tag us on Instagram at @TheLevelUpCo and let us know your biggest takeaway.
The Level Up Co. Resources: - Wedding Planner Email Templates: https://thelevelupco.com/planner-email-template-bundle - Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle - Elevated Shot List: https://thelevelupco.com/elevated-shot-list - The Luxury Framework Course: https://thelevelupco.com/theluxuryframework - The Luxury Pricing Mini Course: https://thelevelupco.com/reset
Connect with Taylor , Kelley + The Level Up Co.: 🔗Instagram: https://www.instagram.com/thelevelupco/ 🔗Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/ 🔗Kelley's Instagram: https://www.instagram.com/618studios/ 💻Website: https://thelevelupco.com/
231: How to Rebuild Your Wedding Business With Confidence
23 sept. 2025
00:42:31
Building a wedding business isn’t a straight line. There are seasons of excitement, seasons of burnout, and moments where you wonder if starting over means you’ve failed. The truth is, every step, even the hard ones, can set you up for growth if you choose to keep going.
In this episode, we sit down with Mark Keysor to talk about what it really looks like to rebuild from the ground up. From undercharging and losing confidence to rebranding, raising prices, and finally booking clients with ease, his story is proof that resilience pays off.
If you’ve ever felt stuck, uncertain, or tempted to play small, this conversation will remind you what’s possible when you commit to your vision.
It’s not about waiting for the stars to align. It’s not about holding yourself back or questioning whether you’re enough. The moment you choose to move forward is the moment everything begins to shift.
Your business can grow, your brand can transform, and your best years are still ahead.
00:00 – 05:00 | Podcast Intro, Updates, and Announcements 05:00 – 12:00 | Meet Mark Keysor: Burnout, Restart, and Fresh Direction 12:00 – 18:00 | Early Career, Undercharging, and Lessons from the Past 18:00 – 24:00 | Pivot to Courses, Life Changes, and Realignment 24:00 – 32:00 | Rebuilding in Texas, Scrappiness, and Mastermind Growth 32:00 – 42:30 | Rebrand, New Bookings, and Renewed Confidence
The next round of The Luxury Mastermind will start in Fall 2026! We are thrilled to welcome you inside our signature 8 week program. Learn more + save your seat here >> https://thelevelupco.com/mastermind
📲 Love this episode? Screenshot and share it on social media! Tag us on Instagram at @TheLevelUpCo and let us know your biggest takeaway.
The Level Up Co. Resources: - Wedding Planner Email Templates: https://thelevelupco.com/planner-email-template-bundle - Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle - Elevated Shot List: https://thelevelupco.com/elevated-shot-list - The Luxury Framework Course: https://thelevelupco.com/theluxuryframework - The Luxury Pricing Mini Course: https://thelevelupco.com/reset
Connect with Taylor , Kelley + The Level Up Co.: 🔗Instagram: https://www.instagram.com/thelevelupco/ 🔗Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/ 🔗Kelley's Instagram: https://www.instagram.com/618studios/ 💻Website: https://thelevelupco.com/
230: Lies We Told Ourselves
16 sept. 2025
00:28:02
For years, we told ourselves lies about our businesses. Lies that kept us playing small, holding us back, and making us think success looked one certain way. We thought we had to shoot destination weddings to “arrive.” We thought buying the newest gear would finally level us up. We thought charging higher prices would mean more difficult clients. None of that was true.
The truth is, you don’t need to chase every shiny object to succeed. You don’t need to go viral on Instagram or say yes to every opportunity that crosses your path. You need clarity, strategy, and the courage to stop letting fear make decisions for you. Once we realized that, our businesses and our mindsets shifted in ways we never thought possible.
You are capable of building a profitable, fulfilling business right where you are. You don’t need to wait for permission, and you don’t need to be anyone other than yourself to do it.
No more comparing your path to someone else’s. No more hiding behind fear. No more believing the lies that hold you back.
It’s time to rewrite the story of what success can look like in your wedding business.
00:00 – 02:30 | Intro, Wedding Season Updates, and Destination Work 02:30 – 07:00 | Lie #1: You Have to Do Destination Weddings to Be Successful 07:00 – 12:30 | Lie #2: Buying New Gear Will Grow Your Business 12:30 – 16:30 | Lie #3: Higher-Paying Clients Are More Difficult 16:30 – 22:30 | Lie #4: Pay-to-Play Opportunities Are a Bad Thing 22:30 – 25:30 | Lie #5: Instagram is About Going Viral and Followers 25:30 – 28:00 | Closing Thoughts and Pep Talk for Creatives
The next round of The Luxury Mastermind will start in Fall 2026! We are thrilled to welcome you inside our signature 8 week program. Learn more + save your seat here >> https://thelevelupco.com/mastermind
📲 Love this episode? Screenshot and share it on social media! Tag us on Instagram at @TheLevelUpCo and let us know your biggest takeaway.
The Level Up Co. Resources: - Wedding Planner Email Templates: https://thelevelupco.com/planner-email-template-bundle - Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle - Elevated Shot List: https://thelevelupco.com/elevated-shot-list - The Luxury Framework Course: https://thelevelupco.com/theluxuryframework - The Luxury Pricing Mini Course: https://thelevelupco.com/reset
Connect with Taylor , Kelley + The Level Up Co.: 🔗Instagram: https://www.instagram.com/thelevelupco/ 🔗Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/ 🔗Kelley's Instagram: https://www.instagram.com/618studios/ 💻Website: https://thelevelupco.com/
229: Seven Strategies You Need to Succeed in the Luxury Wedding Market
09 sept. 2025
00:48:21
You can have all the talent in the world, but if your business strategy doesn’t match the level of clients you want to attract, you’ll stay stuck exactly where you are. The luxury market plays by a different set of rules, and once you learn to recognize them and align your brand, pricing, and portfolio accordingly, everything changes.
In this episode we’re pulling back the curtain on what it really takes to grow a profitable, sustainable business in today’s wedding industry. We’re talking about the mindset shifts that matter, the strategies that actually move the needle, and the difference between creatives who stay stuck and those who rise to the top.
You are capable of breaking into luxury and building a business that excites you, inspires you, and provides the income you want for your life. The only question is — are you ready to get serious about your strategy?
00:00 – 07:30 | Destination Weddings, Pricing Transparency, and Setting Income Goals 07:30 – 12:30 | Understanding the Luxury Market and Recognizing Luxury Events 12:30 – 17:30 | Building a Strong Brand and Leveraging Social Media the Luxury Way 17:30 – 24:00 | Pricing, Proposals, and Refining Your Portfolio 24:00 – 31:30 | Mastermind Program, Mentorship, and Student Success Stories 31:30 – 38:00 | Planner Relationships, Booking Process, and Etiquette in the Luxury Market 38:00 – 47:45 | Opportunities, Wedding Day Execution, and The Importance of Strategy
The next round of The Luxury Mastermind will start in Fall 2026! We are thrilled to welcome you inside our signature 8 week program. Learn more + save your seat here >> https://thelevelupco.com/mastermind
📲 Love this episode? Screenshot and share it on social media! Tag us on Instagram at @TheLevelUpCo and let us know your biggest takeaway.
The Level Up Co. Resources: - Wedding Planner Email Templates: https://thelevelupco.com/planner-email-template-bundle - Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle - Elevated Shot List: https://thelevelupco.com/elevated-shot-list - The Luxury Framework Course: https://thelevelupco.com/theluxuryframework - The Luxury Pricing Mini Course: https://thelevelupco.com/reset
Connect with Taylor , Kelley + The Level Up Co.: 🔗Instagram: https://www.instagram.com/thelevelupco/ 🔗Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/ 🔗Kelley's Instagram: https://www.instagram.com/618studios/ 💻Website: https://thelevelupco.com/
228: Why Discipline Beats Talent Every Time
02 sept. 2025
00:28:12
Discipline turns average into unstoppable. Distraction turns talent into wasted potential. Too many photographers and filmmakers are chasing every shiny object, trying to be everything to everyone, and spreading themselves too thin. The truth is, you don’t need to do it all. You need focus.
When you stop diluting your energy and start showing up with clarity, consistency, and discipline, everything changes. The creatives who win aren’t always the most talented, they’re the ones who stay committed, focused, and consistent long after others get distracted. That’s what sets apart the artists stuck in the mainstream market from the ones thriving at the luxury level.
You are capable of building a brand that attracts dream clients, commands higher prices, and creates loyalty through trust. But only if you choose to stop chasing every bubble in sight and start directing your energy where it matters most.
No more shiny object syndrome.No more distraction.No more dilution. It’s time to focus, to stay consistent, and to outpace talent with discipline.
00:00 – 03:30 | Talent vs. Skill and the Balance of Art + Business 03:30 – 07:30 | Why Focus Matters More Than Being Everywhere 07:30 – 11:30 | The Danger of Dilution and Shiny Object Syndrome 11:30 – 15:30 | Consistency, Artistic Style, and Building Trust 15:30 – 21:00 | Staying Focused on Platforms and Relationships That Matter21:00 – 26:30 | Hard Work, Discipline, and Outpacing Talent
The next round of The Luxury Mastermind will start in Fall 2026! We are thrilled to welcome you inside our signature 8 week program. Learn more + save your seat here >> https://thelevelupco.com/mastermind
📲 Love this episode? Screenshot and share it on social media! Tag us on Instagram at @TheLevelUpCo and let us know your biggest takeaway.
The Level Up Co. Resources: - Wedding Planner Email Templates: https://thelevelupco.com/planner-email-template-bundle - Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle - Elevated Shot List: https://thelevelupco.com/elevated-shot-list - The Luxury Framework Course: https://thelevelupco.com/theluxuryframework - The Luxury Pricing Mini Course: https://thelevelupco.com/reset
Connect with Taylor , Kelley + The Level Up Co.: 🔗Instagram: https://www.instagram.com/thelevelupco/ 🔗Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/ 🔗Kelley's Instagram: https://www.instagram.com/618studios/ 💻Website: https://thelevelupco.com/